6,548 Senior Manager jobs in Malaysia

Position Summary

Role and Responsibilities

• Report to the President of the Malaysia subsidiary.
• Manage and be responsible for overall sales, marketing, merchandising, inventory, and business performance for Samsung Malaysia AC business.
• Liaise with inter-departmental teams, HQ, and RHQ to align strategies and oversee AC business strategy, planning, new initiatives, and projects.
• Ensure effective communication between business units for stock planning, inventory management, sales forecast accuracy, and out-of-stock management.
• Conduct P&L simulations for the entire AC business.
• Prepare business reports and management reports in Korean for local management, RHQ, and HQ in a timely manner.
• Collaborate closely with local team members to grow the AC business collectively.
• Perform other tasks assigned by management.

#LI-SME #LI-MidSenior

Skills and Qualifications

• Possess at least a Bachelor's Degree, Post Graduate Diploma, or Professional Degree in Business Studies, Administration, Management, or equivalent.
• Minimum of 12 years of relevant work experience.
• Preferably with a background in AC business or strategy.
• Strong organizational skills and ability to handle multiple complex tasks.
• Excellent collaboration skills to work with different business units, HQ, and RHQ.
• Korean language proficiency is required for the role.
• Proficient in MS Office and people management skills.

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Manager, Strategic Planning (Media Planning)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Manager, Strategic Planning (Media Planning)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

4 days ago Be among the first 25 applicants

Join to apply for the Manager, Strategic Planning (Media Planning) role at ADA

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

What Will You Do?

• Media Strategy & Campaign Ownership
• Lead the development and execution of end-to-end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360).
• Plan and manage campaigns for multiple sub-brands and business units within the client organization.
• Prioritize business impact — including Net Revenue (NR), conversions, and ROI — over vanity metrics.
• Own and present strategic media proposals, quarterly and annual plans, and campaign rationale decks.
• Identify upsell and cross-sell opportunities to drive media budget growth.
• Client & Stakeholder Management
• Manage tight campaign timelines, pacing, and expectations across multiple teams and stakeholders.
• Serve as a trusted client advisor — responding promptly, managing feedback, and ensuring strategic alignment.
• Lead or support performance reviews and key presentations (QBRs, PCRs, annual planning, etc.).
• Oversee stakeholder communications to maintain clarity, momentum, and accountability.
• Data, Analytics & Reporting
• Analyze campaign data using platforms such as Looker Studio, Adobe Analytics, Supermetrics, and ad dashboards (Meta, Google, TikTok).
• Translate campaign performance into actionable, business-oriented recommendations.
• Partner with analytics and strategy teams to strengthen reporting structures and forecasting.
• Platform & Channel Expertise
• In-depth hands-on experience with major digital channels and tools:
• Meta Ads Manager, Google Ads, YouTube, TikTok Ads, DV360
• Looker Studio, Adobe Analytics, Supermetrics
• Familiarity with eCommerce media and on-platform ads (Shopee, Lazada) is an advantage.
• Continuously recommend channel optimizations and test new platforms aligned with campaign goals.
• Team Collaboration & Campaign Execution
• Provide daily guidance to junior team members (if applicable) on campaign execution, QA, and optimization.
• Ensure junior-led campaigns align with strategic direction and meet performance goals.
• Support the development of juniors’ strategic thinking and executional independence.
  
  

What Skills & Experience Do You Need?

• 5–8 years of experience in digital media planning and performance marketing.
• Proven ability to lead and guide junior team members.
• Track record of driving business-oriented results (ROI, revenue, acquisition) from digital campaigns.
• Background in banking, finance, loyalty, digital wallet, or e-commerce industries is a strong plus.
• Proficient in Meta Ads, Google Ads, TikTok Ads, DV360, Looker Studio, Adobe Analytics, Supermetrics
• Comfortable managing campaigns across multiple business units with fast turnarounds and high expectations.
• Strong skills in proposal building, data storytelling, and stakeholder communication.
• Confident in managing strategic conversations and adapting media plans to business needs.
• A performance-first mindset focused on delivering tangible business outcomes.
• Sharp strategic thinking, backed by executional know-how across digital platforms.
• Experience managing timelines and campaign performance across multiple workstreams.
• A collaborative and clear communicator who brings clarity, proactivity, and accountability to every campaign.
• The ability to thrive in a fast-paced, dynamic environment with competing priorities.
  
  

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Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Business Development and Sales
• Industries Business Consulting and Services

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Assist in the development and implementation of corporate strategic plans that aligns with the Bank’s mandate and long-term vision

Conduct in-depth research and analysis on industry trends, market dynamics and competitive landscapes to identify emerging trends and opportunities in global markets and national priority sectors

Collaborate with cross-functional teams to drive and monitor implementation of strategic projects. Identify any issues or delays in meeting project milestones and work with the respective project owners to develop corrective action plans to ensure successful project outcomes

Develop strategic presentations to communicate recommendations to senior management and other key stakeholders

Support the team in developing dashboards and reports for internal and external stakeholders to track progress and achievement of corporate strategic plan initiatives and corporate scorecard targets

Assist with other strategy office related tasks and special assignments as assigned by the Chief Strategy Officer (i.e. Belanjawan submission, townhall, management and board offsite)

Requirement :-

Minimum 5 years’ experience in strategic planning, finance, corporate finance, banking or related fields

Strong aptitude in financial and economic matters

Experience working with development financial institutions/financial institutions preferred

Able to create impactful presentation materials to convey recommendations, key findings and ideas

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Salary match Number of applicants Skills match

Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How would you rate your English language skills? Which of the following Microsoft Office products are you experienced with?

Export-Import Bank of Malaysia Berhad (EXIM Bank) strives to facilitate Malaysia's global businesses by providing innovative solutions that meet the financial needs of our customer by harnessing mutual respect among all staff and discplined teamwork in meeting the expectations of our stakeholders.

The opportunity to join a corporation that has a vision to be a trailblazer in spearheading our NATION'S business ventures abroad is on offer. Be part of an establishment that believes in showcasing the best of our enterpreneurial spirit on a global stage.

Export-Import Bank of Malaysia Berhad (EXIM Bank) strives to facilitate Malaysia's global businesses by providing innovative solutions that meet the financial needs of our customer by harnessing mutual respect among all staff and discplined teamwork in meeting the expectations of our stakeholders.

The opportunity to join a corporation that has a vision to be a trailblazer in spearheading our NATION'S business ventures abroad is on offer. Be part of an establishment that believes in showcasing the best of our enterpreneurial spirit on a global stage.

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Group Company: 2X Marketing Sdn Bhd

Designation: Strategic Planning, Associate Director

Office Location: Kuala Lumpur (Office)

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate about what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, we’re just getting started.

Challenges You’ll Tackle (Accountabilities & Responsibilities)

• Take ownership of selected clients and develop their marketing strategies.
• Plan and oversee marketing campaigns for global clients.
• Performance management and analytics: Continually track, measure, analyze and report on the effectiveness of demand creation campaigns and impact on the pipeline for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimising plans through tests, and adopting new or best practice approaches.
• Ensures proper result monitoring of all campaigns/projects managed. Measure and report the performance of marketing campaigns and assess against goals (ROI and KPIs).
  
  

You should have (Requirements)

• Bachelor’s degree in Business Marketing, Engineering, Computer Science, Mathematics or related field.
• 10+ years proven track record in marketing within the technology sector including GTM strategy development and strategic planning, brand, product value proposition and messaging, content development, activity/campaign design, direct & digital marketing, social media,
• Superior communication (verbal, written, presentation) and analytical skills demonstrating strong financial management acumen
• Ability to develop new methods and big ideas, strong innovative and creative thinking ability
• Strong process and effective project management skills driving execution cross-functionally with competing deadlines and priorities. Ability to work strategically and tactically.
• Highly results-driven, customer-centric, collaborative
• Strong reporting cadence with attention to pipeline numbers and optimisation of funnel metrics
• Experience across the core martech capabilities, CRM, CMS, marketing automation
• Strong communication skills: Impeccable written and oral communication credentials, and ability to translate data into information and storytelling that influences stakeholders and business strategy.
  
  

What We Offer

• Fun and flexible working culture.
• Training and mentorship.
• Learning experience and growth opportunity.

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Job Purpose

Formulate and drive the overall corporate strategy & performance including active engagement of investors & shareholders, to multiply value for people, business, economies and the planet.

• Develop and cascade corporate strategies and tactical plans
• Planning, monitoring and issue escalation for strategic and tactical action plans to ensure key value drivers and key result areas support the business goals over the short and long-term
• Custodian of the Corporate Scorecard and level 1 GMD direct reports' scorecards to align with short and long term performance targets
• Custodian of Annual Operating Plan (AOP) process together with Finance team
• Curation of the programme and content for strategy sessions such as Board Strategy and Management Reviews
• Lead and perform market research, studies and maintain business intelligence database including performance-benchmark reporting against the industry, the trend, competitive threats, investment regulations, business risks, financial returns and forecasting
• Lead investor relations function with active communication of clear equity story to investment community / shareholders and report investors' feedback to management for value creation
• Effectively support HR strategic human resource initiatives especially on recruitment and retention, talent development and management, succession planning and employee engagement. Coach and develop leaders to ensure availability of future talent
• Assist HR in conceptualising equity-based rewards and remuneration strategies and plans
• Ensure that team members are properly motivated, compensated and developed in the context of the company's value system and culture

Impact / Accountability

• Directly accountable in setting direction, strategy and targets for the company
• Strategic decision making in terms of capital structure and allocation

Requirements

• Degree in Finance/ Accounting/ Real Estate/ Engineering/ Marketing/ BBA (International Business) or a related field
  

Professional Experience

• 6-8 years of experience in the field of strategic planning, management consulting, corporate finance / investments would be preferred
• Preference for experience in the real estate business

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Category & Commercial Strategic Planning Lead page is loadedCategory & Commercial Strategic Planning Lead Postuler locations Unihome Malaysia Office time type temps plein posted on Offre publiée il y a 4 jours time left to apply Date de fin : 26 août 2025 (Il reste 7 jour(s) pour postuler) job requisition id R-98894

Job Title: Category & Commercial Strategic Planning Lead

Location: Malaysia

The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!

JOB PURPOSE:

The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.

KEY RESPONSIBILITIES:

Strategic Planning & Commercial Leadership

• Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.

• Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.

• Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.

• Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .

Demand Forecasting & Financial Management

• Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.

• Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.

• Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.

• Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.

Go-to-Market & New Product Launch Excellence

• Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.

• Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.

• Manage the end-to-end process for promotional & brand activation support

• Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.

Market Intelligence & Performance Analysis

• Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.

• Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.

• Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.

Team Leadership & Talent Development

• Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.

• Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.

• Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.

WHAT YOU NEED TO SUCCEED:

SKILLS:

Technical & Analytical Capabilities

• Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.

• Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L

• Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.

• Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis

• Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.

Core Competencies

• Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.

• Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.

• Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.

• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously—from new product launches to promotional campaigns—while adhering to strict timelines.

• Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.

EXP E RI E NCE S & QUALIFICATIONS :

• Bachelor’s Degree in Business , Marketing, Finance, or related field

• A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.

• Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure

W HAT YOU CAN EXPECT :

• A unique mix of global scale & start-up spirit—€ 8.3 bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.

• Career without limits—42 markets, international opportunities, and fast tracked growth.

• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.

• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

ADDITIONAL INFORMATION

As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity .

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!

En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

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Job Title: Category & Commercial Strategic Planning Lead

Location: Malaysia

The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!

JOB PURPOSE:

The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.

KEY RESPONSIBILITIES:

Strategic Planning & Commercial Leadership

• Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.

• Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.

• Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.

• Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .

Demand Forecasting & Financial Management

• Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.

• Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.

• Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.

• Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.

Go-to-Market & New Product Launch Excellence

• Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.

• Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.

• Manage the end-to-end process for promotional & brand activation support

• Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.

Market Intelligence & Performance Analysis

• Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.

• Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.

• Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.

Team Leadership & Talent Development

• Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.

• Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.

• Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.

WHAT YOU NEED TO SUCCEED:

SKILLS:

Technical & Analytical Capabilities

• Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.

• Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L

• Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.

• Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis

• Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.

Core Competencies

• Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.

• Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.

• Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.

• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously—from new product launches to promotional campaigns—while adhering to strict timelines.

• Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.

EXP E RI E NCE S & QUALIFICATIONS :

• Bachelor’s Degree in Business , Marketing, Finance, or related field

• A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.

• Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure

W HAT YOU CAN EXPECT :

• A unique mix of global scale & start-up spirit—€ 8.3 bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.

• Career without limits—42 markets, international opportunities, and fast tracked growth.

• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.

• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

ADDITIONAL INFORMATION

As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity .

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Job Title: Category & Commercial Strategic Planning Lead
Location: Malaysia
The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
ABOUT THE MAGNUM ICE CREAM COMPANY:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments - and having fun doing it.    
With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  
We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  
We dream big but keep things simple to act fast.  
If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!  
JOB PURPOSE:
The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.
KEY RESPONSIBILITIES:
Strategic Planning & Commercial Leadership
+ Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.
+ Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.
+ Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.
+ Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .
Demand Forecasting & Financial Management
+ Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.
+ Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.
+ Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.
+ Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.
Go-to-Market & New Product Launch Excellence
+ Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.
+ Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.
+ Manage the end-to-end process for promotional & brand activation support
+ Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.
Market Intelligence & Performance Analysis
+ Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.
+ Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.
+ Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.
Team Leadership & Talent Development
+ Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.
+ Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.
+ Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.
WHAT YOU NEED TO SUCCEED:
SKILLS:
Technical & Analytical Capabilities
+ Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.
+ Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L
+ Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.
+ Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis
+ Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.
Core Competencies
+ Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.
+ Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.
+ Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.
+ Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously-from new product launches to promotional campaigns-while adhering to strict timelines.
+ Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.
EXP E RI E NCE S & QUALIFICATIONS :
+ Bachelor's Degree in Business , Marketing, Finance, or related field
+ A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.
+ Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure
W HAT YOU CAN EXPECT :
+ A unique mix of global scale & start-up spirit- 8.3 bn powerhouse with an agile, entrepreneurial mindset. We're building a new high growth Ice Cream company from the ground up.
+ Career without limits-42 markets, international opportunities, and fast tracked growth.
+ A performance-driven culture-Freedom to act, disrupt and grow - your success is measured by impact.
+ A company that celebrates joy, innovation, and purpose-We create extraordinary careers, just like our ice cream creates extraordinary moments.
ADDITIONAL INFORMATION
As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.
Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity . 
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.   Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Disclaimer 
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 
We take pleasure seriously. Join the Ice Cream team now!
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Customer Development
Job Type: Full time
Industry:

The Diagnostics Development Hub (DxD Hub) is an end-to-end productisation platform that expedites diagnostics and digital health product development by enabling validation, registration and deployment of solutions that improve patient care and save lives. DxD Hub has cross-cutting, multidisciplinary diagnostics product development capabilities and work with public and private partners, transforming the Medtech landscape in Singapore through innovative solutions.

This opening is for a role as an Assistant Manager / Manager in DxD Hub's Corporate and Strategic Planning team, which oversees corporate reporting and strategy development to enable DxD Hub to deliver on its strategic thrusts and create value and impact to Singapore.

Job Description:

• Support DxD Hub's leadership in key meeting platforms, including performing divisional reporting and communications functions with stakeholders within A*STAR, governing and advisory boards, as well as other public agencies in the ecosystem.
• Support the Corporate and Strategic Planning Lead to develop and align strategies to economic and national agenda, and translate overarching DxD Hub's strategies into an action plan, coordinating across public sector and internal stakeholders and entities to achieve desired outcomes.
• Support key partnership initiatives in alignment to DxD Hub business strategies, including management of Projects pipeline and administration of key partnership projects.
• Support matters relating to DxD Hub's governance, including committee appointments and communications with committee members.
• Monitor and report performance and tracking indicators for DxD Hub in alignment with A*STAR and its operating units, and in partnership with Finance, HR, and DxD Hub Corporate Services for financial targets. Coordinate and manage budget and resources to drive DxD Hub’s objectives.
• Develop and deliver accurate reports of operational metrics to the CEO and Division Heads, including supporting on monthly operation reports.
• Support amendment of internal operational processes for possible improvements to streamline operations, in alignment with A*STAR best practices.

Requirements:

• Degree in life science, biomedical sciences, biomedical engineering or equivalent. Prior experience in strategic and/or corporate planning will be an advantage.
• Effective written and verbal communication and strong interpersonal skills.
• Attention to detail and strong analytical thinking skills.
• Able to work in cross functional teams.
• Able to work outside of organizational boundaries to engage external stakeholders as necessary. Able to identify and contextualise stakeholder issues.
• Well-organized, able to manage time and prioritize assigned tasks to deliver results under tight timelines.
• Able to work in a team as well as independently with minimal supervision.
• Self-starter who is pro-active, quality conscious and results oriented.

The above eligibility criteria are not exhaustive. A*STAR may include additional selection criteria based on its prevailing recruitment policies. These policies may be amended from time to time without notice. We regret that only shortlisted candidates will be notified.

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