409 Fmcg jobs in Malaysia
Head of Sales (FMCG/ Based in Indonesia)
Posted today
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The General Manager, Sales is the head of the End Market teams in assigned markets, responsible for directing and leading all activities related to generating sales for the group. Incumbent will be responsible for the Indonesia Sales and all other supporting function Teams.
The General Manager, Sales shall develop, manage, and oversee implementation of management aligned commercial strategies, business processes and plans - including route to market strategy, trade promotions, and trade activations. Incumbent will have direct responsibility of P&L in business units in assigned markets.
He/she is an individual who is action-oriented and who has an ability to think strategically and who has a passion for tactical and detailed planning and execution. He/she shall be responsible for executing effective sales & trade marketing plans based on measurable objectives versus cost, identify business opportunities and provide tools and support in collaboration with the sales team to grow the company’s business.
Responsibilities and Duties
- Management of Indonesia business units.
- Responsible for taking control of sales and all related department’s actions like setting goals and targets, developing strategies, assessing the performance of the sales team, and aligning sales goals with the company’s profitability goals.
- Design, strategize, and implement comprehensive sales & trade marketing plans to grow company’s brands in collaboration with key stakeholders both internal and external.
- Develop, implement, and assess all department’s effectiveness within the Indonesia business unit, identify errors, and make suitable changes in strategies to reach the targets and goals further, leading to overall profitability, sales, revenue generation, optimizing bottom line expenses and achieving business targets.
- Align the sales organization’s objectives with firm business strategy through active participation in corporate strategic planning, sales strategy development, forecasting, sales resource planning, and budgeting.
- Lead in partnership with various Sales & Marketing and backend supporting sections in Indonesia to drive the team and deliver high performance.
- Meet assigned targets for profitable sales volume, market share, and other key financial performance objectives.
- Through active, productive partnerships with Human Resources and Learning and Development functions, incumbent establishes learning and development objectives essential to the sales organization’s success, oversees the effective delivery of training and development programs, actively assesses the value of training and development investments, and monitors learning and development outcomes to ensure high ROI.
- Establishes and governs the Indonesia business unit’s performance management system. This includes establishing guiding organizational principles for managing performance, establishing, and prioritizing critical performance measures for all sales and other backend supporting jobs.
- Overseeing across all sales channels, markets, and personnel; and ensuring all key sales, sales management associates and all backend supporting functions are held accountable for assigned results.
- Analyse business tactics, sales strategies, performance analysis of the sales teams, competitor analysis, and market research.
- Responsible for setting sales targets, determining sales initiatives’ effectiveness, and understanding the need for change. Setting analytical functions to monitor and forecast sales performance. Present analysis reports, presentations, and recommended strategy based on the analysis to the stakeholders. Represent the business communication between the departments and the stakeholders.
Qualifications & Requirements (Education, Experience, Skills, Knowledge, Etc)
- Bachelors’ Degree in Sales / Marketing, Business Administration, or any other related field
- Minimum of 10 years of working experience in a commercial function, at similar/higher capacity preferably to have successfully led a team in developing and curating sales & trade marketing strategies on a regional level at similar capacity of Head of Sales / Head of Commercial / Sales Director / Commercial Director / Head of Trade Marketing & Distribution / Country Manager /General Manager etc. within the industry.
- Preferred to have industry (tobacco) working experience in well-known tobacco established companies.
- The candidate will also have proven and successful relationship building skills, having an ability to leverage partnerships across the business as well as externally.
- Strong ability in making data-driven decisions and comfortable in working with ROI and metric- driven models.
- Possess superior communication skills and confident in communicating to stakeholders and related cross functional partners from differing background.
- Proficient in Ms Word, PowerPoint, and Ms Excel for presentations and reports.
- Exceptional problem-solving skills with strong entrepreneurial spirit. Creative and strategic thinker and yet detail-oriented in execution of plans.
- Able to prioritize and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress and uncertainty while inspiring the same in others.
- Possess exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision.
- Manages the teams effectively by aligning the team’s performance with the organization’s sales goals. In considering capabilities of cross-functional collaboration and projects etc.
- Entrepreneurial - Ability to grow at a fast pace in the current market with strong business senses, creativity and innovative.
- Change agent - Develop innovative strategies and lead change within the dynamic environment.
- Problem-solving ability – Ability to identify internal and external challenges resulting hindrance in sales opportunities and solve them critically.
- Customer-Advocate - Effectively and efficiently interact with customers to identify needs of consumers. Have excellent level of liaison skills and ability to meet deadlines and targets.
- Good team-work skills actively involve colleagues across the business, builds the benefits of collaborative working.
- Able to organize work in a systematic manner, responsible attitude, honesty in the implementation of assigned tasks, reliable and committed in undertaking assigned tasks
- Able to work under time pressure and to withstand stress.
- Frequent Work Travels as and when required.
Head of Marketing, FMCG
Posted today
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Job Description
This job is about leading the marketing efforts for Fast-Moving Consumer Goods (FMCG) in Malaysia and beyond. You might like this job because you’ll drive innovative campaigns, enhance brand presence, and coach a high-performing team while ensuring profitability!
- Develop and lead the long-term FMCG marketing strategy across Malaysia and new international markets.
- Ensure brand positioning, product portfolios, and GTM (Go-to-Market) strategies are market-relevant and competitively advantaged.
- Oversee country-specific adaptations for campaigns, innovation, and partnerships to ensure local resonance while maintaining global brand consistency.
- Take full ownership of FMCG portfolio revenue and profitability targets.
- Manage brand P&L, pricing strategies, promotional plans, and portfolio mix optimisation.
- Partner with Sales, Trade Marketing, and E-commerce to align marketing activities with sales targets and channel-specific opportunities.
- Lead the creation of integrated marketing campaigns that are breakthrough, relevant, and on-brand while meeting commercial KPIs.
- Ensure creative output is bold and differentiated, but grounded in data, insights, and clear performance metrics.
- Oversee content creation, brand storytelling, and partnerships to strengthen brand positioning.
- Establish robust financial reporting structures for marketing budgets and spends, ensuring transparency, accuracy, and ROI tracking.
- Regularly review and optimise marketing investments to maximise commercial impact.
- Lead quarterly budget reviews and prepare reports for senior management.
- Prepare the marketing team to lead brand presentations during annual Joint Business Planning (JBP) sessions with key retailers such as Lotus’s, Family Mart, and Jaya Grocer.
- Work closely with Key Account Managers to tailor marketing and promotional plans to retailer-specific strategies.
- Build strong customer-facing marketing credibility to support sell-in and sell-through.
- Lead all group-level FMCG partnerships and collaborations, negotiating and delivering deals that drive both commercial and brand value.
- Ensure partnerships are integrated into the wider marketing calendar and contribute to revenue growth.
- Inspire and coach a high-performing marketing team across brand, digital, trade comms, and partnerships.
- Build team capabilities in strategic brand planning, financial acumen, and retailer engagement.
- Set clear expectations, performance standards, and career development pathways for team members.
Qualification and experiences
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 10+ years’ experience in FMCG marketing, with at least 5 years in a senior leadership role.
- Proven track record in brand portfolio management, P&L ownership, and market expansion.
- Experience in developing marketing strategies for international markets.
- Strong commercial acumen with advanced skills in budget management and ROI analysis.
- Skilled in customer-facing marketing and JBP presentations with top-tier retailers.
- Exceptional leadership skills, with the ability to drive results through influence and vision.
- Entrepreneurial mindset with superior drive and hunger to succeed in fast-paced, competitive environments.
Marketing Strategies
Strategic Partnership
Promotional Strategies
E-Commerce
Company Benefits Employee DiscountEnjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.
Employee Perk ProgrammesEstablishment of corporate benefits to offer exclusive discounts or benefits to each employee.
Health and WellnessOut-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.
Job training and continuing education help to fuel employee career growth.
Extension Leave BenefitsProvide more generous with their leave days. We have more than 6 other types of leave!
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#J-18808-LjbffrSenior Brand Manager
Posted 1 day ago
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Job Description
Marketing Strategy & Execution
- Develop and implement marketing strategies that build brand credibility and resonate with our target market.
- Manage end-to-end marketing campaigns, including all digital channels and the full marketing funnel (awareness to conversion).
- Supervise advertising, media, and events to maintain brand consistency.
Performance & Analytics
- Track and report on campaign performance, assessing ROI and key performance indicators (KPIs).
- Monitor market trends and competitor activities to inform strategy.
- Maintain and manage the brand marketing budget.
Partnerships & Collaboration
- Grow and manage our community and KOL partnerships.
- Serve as the main point of contact for key internal stakeholders (sales, R&D) and external agency partners (creative, media, PR).
Team leadership
- Manage a growing team under you
A successful Senior Brand Manager should have:
- A degree in marketing, business, or a related field.
- Proven experience in brand management within the FMCG industry.
- Strong knowledge of marketing and agency collaboration processes.
- Excellent analytical and problem-solving skills.
- Ability to manage multiple projects and meet deadlines effectively.
- Strong communication and leadership abilities.
- A creative mindset with a results-oriented approach.
- Attractive salary.
- Opportunity to work within the fast-paced FMCG industry.
- Opportunity to work with a category leader.
- Hybrid work arrangements.
- Collaborative and supportive company culture.
If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV
Head of Trade Marketing (FMCG-F&B) - hybrid work
Posted 1 day ago
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Join to apply for the Head of Trade Marketing (FMCG-F&B) - hybrid work role at JAC Recruitment
A multinational FMCG (F&B) company is looking for a Trade Marketing Head mainly to develop Go-To-Market (GTM) Strategies for Malaysia and International Markets cluster to drive business growth, including distribution, visibility, new product launches, and promotions.
Key Responsibilities :- Build and drive sales business plan for Malaysia and International Market Cluster.
- Achieve shipment sales (STD), drive distribution, visibility, and manage trade spend expenses within budget for the cluster.
- Develop Go To Market plans to drive sales growth and oversee implementation across all channels.
- Collaborate with internal and distributor sales teams to enhance sell-out (STT) growth, distribution, and visibility goals.
- Coordinate between Marketing and Sales teams to create initiatives such as NPD, range, and pack sizes, implementable in trade, measurable, and aimed at increasing sales in MY, SG, and AU.
- Control and analyze trade spending to maximize ROI.
- Develop mid- to long-term sales strategies focusing on channel prioritization.
- Set up data analytics, track, and review sales analytics across all categories in the cluster.
- Review past in-trade activities and promotions timely and accurately.
- Evaluate trade programs and recommend actions to keep the sales team focused and ensure excellent execution.
- Design trade programs for both MT and GT across cluster markets, including demand creation and new user programs.
- Manage all trade launches, initiatives, and develop trade visuals for all categories.
- Create sales toolkits for key campaigns and NPD launches.
- Lead sales and business development for the F&B channel, developing and executing trade and shopper programs to grow HoReCa business.
- Bachelor's Degree in Marketing and/or Business Administration or equivalent; Master’s degree is an advantage.
- Minimum 10 years of professional Trade Marketing experience.
- Knowledge of Marketing and Trade Marketing in FMCG or food industries.
- Strong business acumen and industry expertise.
- Analytical skills and ability to develop promotional strategies in a fast-paced environment.
- Effective communication, presentation, and influencing skills at all organizational levels.
- Leadership qualities including team motivation, conflict resolution, and customer service skills.
- Continuous learning attitude through daily work, feedback, and training.
- People management skills, including coaching and mentoring.
- Proficiency in English and Malay; Mandarin is an advantage.
KL, Malaysia
Seniority levelExecutive
Employment typeFull-time
Job functionMarketing and Sales
IndustriesStaffing and Recruiting
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#J-18808-LjbffrGeneral Manager - FMCG
Posted 2 days ago
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Join to apply for the General Manager - FMCG role at Randstad Malaysia
Join to apply for the General Manager - FMCG role at Randstad Malaysia
about the company
Randstad is exclusively supporting a consumger goods and wellness manufacturer. The client specialises in the development of innovative and thoughtfully designed products. The company focuses on addressing specific, often underserved, market needs through a customer-centric approach to product development.
Its offerings are known for their high quality and commitment to sustainability. The company's business model leverages both a robust online presence and a strong retail distribution network.
about the job
As General Manager for Malaysia, you will own the full P&L for Malaysia and be accountable for growth, retail excellence, team building, and local execution.
Key Responsibilities:
- Drive topline and bottomline growth across all channels (modern trade, ecommerce, pharmacy chains, etc.)
- Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements
- Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution
- Set clear goals, coach team members, and maintain a high-performance and core-value centric culture
- Hire, retain, and develop local talent with strong values and executional hunger
- Ensure we win at the shelf - on-shelf availability, pricing, promo tags, POSM execution
- Build intelligence from ground merchandising and shopper feedback into real actions
- Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground
- Localise regional marketing and product plans to suit Malaysian consumer needs
- Own launch strategy for new products with excellence in trade and shopper activation
- Identify growth levers and whitespace in categories
- P&L Ownership & Ops
- Own the Malaysia P&L and work with Finance and HQ to manage budgets and forecasts
- Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability
- Ensure smooth logistics, importation, warehousing, and distributor operations
about the company
Randstad is exclusively supporting a consumger goods and wellness manufacturer. The client specialises in the development of innovative and thoughtfully designed products. The company focuses on addressing specific, often underserved, market needs through a customer-centric approach to product development.
Its offerings are known for their high quality and commitment to sustainability. The company's business model leverages both a robust online presence and a strong retail distribution network.
about the job
As General Manager for Malaysia, you will own the full P&L for Malaysia and be accountable for growth, retail excellence, team building, and local execution.
Key Responsibilities:
- Sales & Commercial Growth
- Drive topline and bottomline growth across all channels (modern trade, ecommerce, pharmacy chains, etc.)
- Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements
- Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution
- Team & Organization Leadership
- Set clear goals, coach team members, and maintain a high-performance and core-value centric culture
- Hire, retain, and develop local talent with strong values and executional hunger
- Retail & Execution Excellence
- Ensure we win at the shelf - on-shelf availability, pricing, promo tags, POSM execution
- Build intelligence from ground merchandising and shopper feedback into real actions
- Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground
- Market Strategy & Localisation
- Localise regional marketing and product plans to suit Malaysian consumer needs
- Own launch strategy for new products with excellence in trade and shopper activation
- Identify growth levers and whitespace in categories
- P&L Ownership & Ops
- Own the Malaysia P&L and work with Finance and HQ to manage budgets and forecasts
- Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability
- Ensure smooth logistics, importation, warehousing, and distributor operations
- 10 - 12 years of experience in the FMCG industry
- Proven leadership experience managing teams and delivering business targets
- A doer and a thinker - able to zoom in to problem-solve and zoom out to build systems
- Seniority level Executive
- Employment type Full-time
- Job function Management
- Industries Personal Care Product Manufacturing
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#J-18808-LjbffrSenior Brand Manager
Posted 5 days ago
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Our client is a globally recognized leader in healthcare and nutrition, dedicated to advancing health and well-being through science-driven innovation. As the Senior Brand Manager within the Nutrition Division, you will play a key role in driving strategic brand initiatives for the nutrition portfolio. This role is ideal for a results-oriented marketer with proven experience in the healthcare or nutrition sector, strong cross-functional leadership capabilities, and a passion for accelerating brand growth within a regulated environment.
Key Responsibilities
- Lead end-to-end marketing initiatives for assigned products, including product development, pricing strategy, localization, and go-to-market execution
- Oversee launch planning, campaign development (ATL & BTL), and in-market execution to drive consumer and trade engagement
- Leverage CRM and digital platforms to analyze consumer data, identify market opportunities, and optimize brand strategies
- Define and execute brand objectives and strategies to achieve sales, market share, and brand equity goals
- Collaborate with cross-functional teams including Medical, Ethical Sales, Regulatory, Trade Marketing, SFE/Training, Finance, Logistics, and external agencies to ensure seamless project execution
- Prepare monthly sales forecasts and quarterly marketing budgets; track KPIs, and adjust plans to ensure performance targets are met
- Support product training initiatives and develop marketing materials to effectively communicate key product benefits to both healthcare professionals and consumers
- Analyze market trends, customer insights, and product performance to identify innovation opportunities and improvement areas
- Understand and support ethical marketing approaches to drive product potential through HCP engagement
- Ensure all marketing activities comply with company policies, industry regulations, and the Code of Ethics
Qualifications & Experience
- University degree in Business, Marketing, Nutrition, Mass Communication, or related Science field
- MBA or additional qualification in Marketing or Business is an advantage
- 3–5 years of experience in brand/product marketing within the healthcare, nutrition, or FMCG sectors
- Experience in ethical/HCP marketing and/or pharmacy channel management is highly desirable
- Strong understanding of marketing in a regulated environment
- Proficiency in English (written and spoken); working knowledge of Bahasa Malaysia and Mandarin is an advantage
- Digital marketing and CRM expertise will be beneficial
- Strategic thinker with strong analytical and problem-solving skills
- Results-driven with a focus on delivering commercial outcomes
- High energy, self-motivated, and adaptable in a high-growth environment
- Excellent interpersonal, presentation, and cross-functional collaboration skills
- Strong team player with a growth mindset
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing, Strategy/Planning, and Product Management
- Industries Retail Health and Personal Care Products, Retail Pharmacies, and Pharmaceutical Manufacturing
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#J-18808-LjbffrHead of Data Science ( Predictive FMCG Demand )
Posted 11 days ago
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Job Description
Role summary : This is a Machine learning, data analysis, team leading role which focuses on development of software solution to predict sales demand for retail or FMCG industry.
Key Responsibilities:
- Lead and manage R&D teams, providing technical guidance and coaching to team members
- Collaborate with Business/Product Managers and User Experience Designers to scope product features and define technical requirements
- Design intelligent systems, develop algorithms, and architect cross-platform mobile applications and back-end technology stacks in Cloud-native platforms
- Set technical direction, plan deliverables, and project-manage R&D milestones
- Make direct technical contributions, provide guidance, and remove blockers to ensure team success
- Interact with leads, stakeholders, and teams across the organization to identify opportunities and drive innovation
Requirements:
- Bachelor's, Master's, or PhD degree in Computer Science, Data Science/AI/ML, Computer Engineering, or equivalent practical R&D experience
- Good R&D team management experience, with a proven track record of leading teams across different cultural environments
- Good experience in the retail or FMCG industry is a strong plus
- Proficiency in one or more general-purpose programming languages (e.g., JavaScript, Java, Python, C/C++) and experience with mobile/web application development, Cloud-native platforms, DevOps, and DevSecOps toolsets
Preferred Qualifications:
- Experience managing R&D teams to build user-facing application products with deep collaboration with Business/Product Managers and User Experience Designers
- Expertise in large-scale hardware system integration and intelligent software development
- Experience with mobile/web application and microservices development, including insights into the challenges facing the mobile/web application ecosystem in Cloud platforms
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Senior Executive, Food Regulatory (Contract Position - 1 year)
Posted 11 days ago
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Job Description
This department is responsible for the implementation of Quality Management System (ISO9001) and Food Safety management System(HACCP, FSSC22000). The scope of coverage includes but not limited to Process Management, System Management, Regulatory Management and Supplier Management. There are 3 sections within QA Department, which are QMS Administration Section, Operational Control Section and Food Regulatory Section.
Responsibilities And Authorities
- To manage information for customers' requests before submitting to the QA Manager for approval.
- To carry out research on regulatory requirements for domestic and export countries when required.
- To maintain adequately information database on ingredients and products of AMB.
- To keep in close contact with regulatory updates in Malaysia and other countries related to food and prepare report to update management on the impact to the organization.
- To review and ensure the permissibility/compliance of Industrial / consumer products, package labeling and proposed labeling to Malaysia and related countries regulations.
- To support the QA Manager in dealing with government bodies pertaining to packaging label and claims.
- To attend external meetings related to food regulations when required and update the management on outcome of meetings and impact to the organization.
- Ensure all relevant procedures are updated and maintained accordingly.
- To manage internal food legal audit and prepare summary report for management.
- To ensure all reports required by the management are updated accurately and on timely basis.
- Ensure prompt update of information into Raw Material and Product Permissibility System (RMPPS - in house system) and its functionality.
- Coordinate management of Customer Enquiry Management System (CEMS - in house system) software by cooperating with Industrial Business Department.
- To adhere to safety and health requirements and participate in the departments safety, health and environment activities and ensure procedures are maintained.
- Candidate should possess a Bachelor Degree or equivalent in Food Technology / Nutrition / Dietetics
- Preferably at least 2 years of related working experience.
- Preferably Executive specializing in Legal / Public / Security or equivalent.
- Good communication skills in English,Malay language for both spoken and written
- 1 Executive positions available
Senior Brand Manager
Posted 13 days ago
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HR Business Partner in FMCG | Talent Acquisition & Retention | HR Operations | C&B Strategy | Driving People & Culture TransformationPosition Summary
The Senior Brand Manager is responsible for leading and driving category growth to support the company’s business and brands’ objectives. The incumbent manages Brand/Trade Marketing, driving the development of marketing and brand strategies for assigned category/categories in Singapore, while working closely with regional and local commercial and cross-functional teams to ensure strategic and timely inputs are provided to meet business objectives.
Brand Management
- Deliver 360 marketing plans, briefs and budgets in support of total company objectives. This covers: Creative & Media, Trials, Promotions, Channel and shopper marketing, Consumer relationship management – recruitment, retention and loyalty
- Ensure proper execution of assigned brand’s marketing operations as agreed in the brand plan.
- Ensure adherence to the brand’s platform and expression guidelines.
- Present overview of category and business performance during Monthly/Quarterly Business Reviews and Annual Business Planning.
- Provide conclusion of findings and action plan from consumer research (if any).
Consumer, Competitor and Market Analysis
- Drive consumer understanding to develop concepts that can better address consumers’ needs and attitude in marketing campaigns.
- Guide and add value to the team in analyzing and drawing insights from all available data and how it impacts the business moving forward.
- Drive competitors’ analysis with the team on a quarterly basis or on need basis for any change in plans or pre-emptive actions.
Partnership with Agencies
- Responsible for day-to-day operations with all agencies and partners i.e. creative, media, promotion, PR, event, agencies ensuring proper execution of marketing plans.
- Develop and aligned KPI with agencies.
Budget
- Supports brand P&L governance and performance tracking
- Manage brand’s marketing budget and continuously aiming for improved effectiveness to achieve objectives and plans.
Management and Leadership
- Build a high-performance team through effective performance management, communication, and coaching of staff.
- Manage assigned projects, prioritize work, and balance strategic and tactical issues across the team.
- Provide clear leadership that establishes high personal ethics, walk in line with one and demonstrate leadership values consistent with RGE & Vinda Values, establish high credibility with key stakeholders, and promote and foster a team’s culture consistent with the company’s values.
- Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans.
- Establish appropriate KPIs for the team in line with the company’s business and brand objectives.
Qualifications & Experience Requirement
Qualifications & Experience:
- Degree in Business, Marketing, or relevant discipline from a notable university.
- At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background.
- At least 5 years in a leadership / middle management position.
- Prior local marketing experience in/for Singapore in FMCG will be an added advantage.
- Exposure to leading partnerships with external agencies.
- Strong knowledge and understanding of the local media environment.
- Well-versed in Brand, digital, channel, and shopper marketing.
- Essential to possess experience & knowledge in E-commerce platforms i.e. Shopee, Lazada
Success Traits:
- Excellent communicator and collaborator.
- Highly analytical with the ability to guide the department in going through complex data and coming out with consumer, category, and channel insights.
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- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing
- Industries Manufacturing
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#J-18808-LjbffrSenior Brand Manager
Posted 13 days ago
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Job Description
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Are you a results-driven brand leader with a passion for consumer marketing and category growth? A respected player in the FMCG sector is seeking a Senior Brand Manager to lead end-to-end brand and trade marketing initiatives across high-impact categories for Singapore. (This role is responsible for the Singapore market, however, based in Malaysia).
Key Responsibilities
1. Brand Strategy & Execution
- Develop and implement comprehensive 360° brand plans and campaigns aligned with business goals.
- Drive initiatives across creative, media, promotions, shopper marketing, trials, and consumer relationship management.
- Ensure consistent brand expression across all channels.
- Lead performance reviews and provide actionable insights through monthly/quarterly/annual business updates.
- Execute brand operations in line with approved plans and budgets.
- Leverage consumer data to shape compelling concepts that resonate with target audiences.
- Analyze market and competitor trends to anticipate shifts and guide strategic responses.
- Lead quarterly or ad hoc competitor reviews to identify threats and opportunities.
- Manage day-to-day coordination with creative, media, PR, event, and promotional agencies.
- Align agency performance with KPIs and ensure timely, high-quality execution of campaigns.
4. Budget & P&L Responsibility
- Act as brand P&L owner and manage the marketing budget for optimal efficiency.
- Continuously assess investment effectiveness and recommend improvements where needed.
5. Team Leadership & Cross-functional Alignment
- Build and nurture a high-performing team through coaching, mentoring, and performance management.
- Foster cross-functional collaboration across commercial, digital, trade, and e-commerce teams.
- Lead by example with integrity, professionalism, and values-driven leadership.
- Set KPIs aligned with company brand and business objectives.
Qualifications & Experience
- Bachelor's Degree in Marketing, Business, or a related field.
- Minimum 10 years of experience in the FMCG industry, with at least 5 years in a leadership or middle management role.
- Strong understanding of the Singapore market and local consumer landscape.
- Solid experience in brand marketing, digital, shopper, and trade marketing.
- Proven success managing external agencies and campaign execution.
- Proficient in e-commerce platforms such as Shopee and Lazada.
- Analytical mindset with the ability to extract insights from complex data sets.
- Excellent interpersonal, communication, and stakeholder management skills.
- Confident decision-maker who can influence, lead teams, and resolve challenges effectively.
- Hands-on approach with strong initiative, accountability, and attention to execution.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing
- Industries Manufacturing
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