1067 Digital Marketing jobs in Kuala Lumpur

Company Description

Tras, a member of the DRB-HICOM Group of Companies, is a digital automotive financing platform that simplifies and modernises car ownership. In partnership with leading financial institutions and automotive players, Tras is redefining the car financing experience — digital, seamless, and hassle-free.

Role Description

This is an internship role for a Social Media and Digital Marketing Intern. The intern will be responsible for assisting in the creation and execution of digital marketing campaigns, managing social media accounts, conducting market research, and analyzing the performance of online marketing efforts. Additional tasks include content creation, scheduling posts, and engaging with followers on various social media platforms. This is an on-site role, located in Glenmarie, Shah Alam.

Qualifications

• Social Media Management and Content Creation skills
• Digital Marketing and Market Research skills
• Knowledge of Analytics and Performance Tracking tools
• Strong written and verbal communication skills
• Ability to work independently and collaboratively
• Familiarity with social media platforms like Facebook, Instagram, X, and LinkedIn
• Currently enrolled in or recently graduated from a Marketing, Communications, or related program is preferred

We are seeking a motivated and creative Social Media & Digital Marketing Intern to join our marketing team. In this role, you will support the development and execution of digital marketing campaigns, gain hands-on experience with tools and platforms, and help enhance our online presence.

Key Responsibilities:

• Assist in managing and scheduling content across social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, X/Twitter, etc.)
• Contribute to content creation for blogs, social media posts, email campaigns, and other marketing materials.
• Capture and create behind-the-scenes (BTS) content during company shoots and events
• Monitor social media channels, engage with followers, and track trends
• Support in optimizing content for SEO, including keyword research and on-page optimization.
• Assist in tracking, analyzing, and reporting social media and website performance using analytics tools
• Research industry trends, competitors, and new tools to support campaign strategies
• Collaborate with the team on marketing projects and contribute creative ideas
• Perform other related tasks as needed to support the marketing department

Job Requirements:

• Currently pursuing or recently completed a degree/diploma in Marketing, Communications, Media, or related field
• Basic understanding of social media platforms and digital marketing concepts
• Strong written and verbal communication skills
• Creative mindset with an eye for design and detail
• Familiarity with design/editing tools (e.g., Canva, Photoshop, Illustrator, video editing apps) is a plus
• Comfortable with basic photography/videography (smartphone or camera) for BTS content creation
• Eagerness to learn, proactive attitude, and ability to work both independently and in a team
• Good organizational and time-management skills

Job Type: Internship

Contract length: 3 months

Pay: RM RM800.00 per month

Benefits:

• Additional leave
• Professional development

Education:

• Diploma/Advanced Diploma (Preferred)

Language:

• English (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

Overview

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions, and Key Account Managers
• Use agile testing (A / B, multivariate) to step change toward improved results over time
• Ensure meaningful Performance Marketing insights and reporting
• Able to provide troubleshooting support for external parties for campaign optimization on Google and Facebook
• Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns
• Routinely analyze, review and report campaign performance
• Identify opportunity areas for growth and improvement
• Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives

• Bachelor's degree is required
• 3 - 5 years experience managing online campaigns and performance marketing (shopping preferable)
• Experience with Facebook and Google ad buys and execution
• Expert fluency with customer acquisition methodologies including optimising cost per acquisition, retention and lifetime value metrics
• Analytical - high competency with Google analytics, Excel (and the rest of MS Office) and a good head for numbers and working with large data sets
• Self-starter who can hit the ground running and a passion for achieving great things
• Demonstrable interest in e-commerce marketing and the knowledge of other online marketing channels and their interactions with each other
• Understanding of commercial indicators, market conditions and competitors
• Ability to deliver work on time and thrive in a dynamic environment
• Hands-on approach with very strong attention to detail

Job Summary

• We are looking for a highly skilled and data-driven Digital Marketing Executive specializing in paid media campaigns to join our team in the Food & Beverage (F&B) industry. This role focuses on creating, managing, and optimizing paid advertising campaigns using Google Ads, Facebook Ads Manager, and other relevant platforms to drive customer engagement and revenue growth

Responsibilities:

Paid Media Campaign Management

• Plan, execute, and optimize paid advertising campaigns on Google Ads and Facebook Ads Manager.

• Develop strategies to achieve key performance indicators (KPIs) such as CTR, ROAS, and CPA.

Keyword & Audience Research

• Conduct in-depth keyword research to enhance the effectiveness of Google Ads campaigns.

• Identify and target specific audience segments for social media advertising.

Ad Creative Development

• Collaborate with the creative team to design compelling ad copy, visuals, and videos tailored to the F&B audience.

• Conduct A/B testing of creatives to determine high-performing assets.

Budget Management

• Allocate and manage campaign budgets efficiently to maximize return on investment (ROI).

• Provide regular updates on budget utilization and performance outcomes.

Performance Monitoring & Optimization

• Monitor campaigns daily and adjust bids, targeting, and creatives to improve performance.

• Leverage analytics tools to generate insights and implement optimization strategies.

Reporting & Analytics

• Create comprehensive campaign performance reports, highlighting key metrics and actionable insights.

• Present findings and recommendations to stakeholders for continuous improvement.

Market Trend Analysis

Stay informed on the latest trends in the F&B industry and paid media developments.

Adapt strategies to align with evolving consumer behaviour and platform updates.

Compliance

• Ensure all advertising campaigns comply with platform policies and regulations.

Digital Strategy Development

• Develop and execute integrated digital marketing plans tailored to the F&B sector.

• Identify trends and insights to optimize digital marketing performance.

Content Creation & Management

• Create engaging content for social media, blogs, email campaigns, and website updates.

• Work with the creative team to design visually appealing graphics and videos.

Social Media Management

• Manage and grow the brand's presence on platforms like Instagram, Facebook, LinkedIn, and TikTok.

• Plan and execute social media campaigns, contests, and promotions to enhance engagement.

SEO & SEM

• Optimize website content to improve organic search visibility.

• Plan and manage paid campaigns on Google Ads and other social platforms.

Customer Engagement

• Respond to customer queries and comments on digital platforms promptly.

• Monitor and address online reviews and feedback to maintain a positive brand image.

Market Research

• Keep abreast of F&B industry trends, digital marketing innovations, and competitor activities.

• Use market insights to refine marketing strategies and tactics.

Qualifications:

• Education:

• Bachelor's degree in Marketing, Advertising, or a related field.

• Experience:

• 2+ years of hands-on experience managing Google Ads and Facebook Ads campaigns.

• Proven track record of driving results in paid media, preferably in the F&B sector.

• Technical Skills

• Proficiency in Google Ads, Facebook Ads Manager, and analytics platforms.

• Strong understanding of PPC strategies, audience targeting, and bid optimization.

• Familiarity with tools like Google Analytics, Google Tag Manager, and conversion tracking.

• Soft Skills

• Analytical mindset with a focus on data-driven decision-making.

• Excellent communication and collaboration skills.

• Creative problem-solving abilities and adaptability to fast-paced environments.

We're looking for a proactive Digital Marketing Executive to join our marketing team and help us shape the digital future of our hospital. If you're a creative thinker who enjoys a fast-paced environment and thrives on connecting with the community, this role is for you.

This role manages the hospital's digital presence, including the website and social media. Responsibilities include planning and executing digital campaigns, creating content, and overseeing SEO to grow our online reach. As a key member of the marketing team, the individual will also collaborate on event promotion and support

Qualifications

• Social Media Marketing and Online Marketing skills
• Digital Marketing and Web Analytics skills
• Strong Communication skills
• Experience in healthcare industry marketing is a plus

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

As well as formal qualifications, a Digital Marketing job description should include the following qualities:

• An analytical mind
• An ability to learn new technologies quickly
• Good time management skills
• An ability to follow processes
• Strong documentation skills
• Good communication skills – both written and verbal
• Commercial and business awareness

JOB DESCRIPTION

• Assist in the development and implementation of digital marketing campaigns.
• Create and schedule content for websites and social media platforms (e.g. Facebook, Instagram, Tiktok, RED(XHS), Lemon8, LinkedIn, etc.).
• Assist in the management of promotion-related products such as e-catalogue, concourse roadshows and shop concept guidelines.
• Assist in managing and coordinating all marketing, advertising, offline-to-online, and promotional activities.
• Assist in visual or content development for any offline and online marketing, advertising, and promotional campaigns.
• Assist with planning, executing and managing social media campaigns and promotions.
• Assist in digital projects as required from time to time.
• Utilize social media insights and analytics to track and assess social media performance.
• Consistently explore new methods to engage audiences and identify new social networks to reach target demographics.
• Incorporate both internal teams and external parties in digital marketing activities.
• Research and stay up-to-date with digital marketing trends and best practices.
• Handle ad-hoc tasks may be assigned by respective superiors from time to time.

REQUIREMENTS

• Candidate at least a student of Professional Certificate, Diploma, Advanced Diploma/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, in Marketing, Mass Communication, Media Studies, Business or related field.
• Fresh graduate in Marketing, Mass Communications, Business, or a related field (internship or project experience is a plus).
• Passion and interest for marketing, content creation, social media, branding, and digital media.
• Familiar with social media platforms (e.g. Facebook, Instagram, Tiktok, RED(XHS), Lemon8, LinkedIn, etc.).
• Willingness to learn about SEO, Google Analytics, and online advertising.
• Knowledge in basic designing/video editing software is a plus.
• Required language(s): English, Bahasa Malaysia.
• Creative mindset and responsible.
• Excellent written and verbal communication skills with demonstrable evidence of ability to generate content.
• Friendly, approachable, and proactive attitude.
• Creative mindset, detailed oriented, responsible. and a creative problem solver.
• Strong project management and execution abilities an added advantage.
• Able to travel and willingness to office (Based in Rivercity Kuala Lumpur)

Job Type: Internship

Pay: RM1, RM1,200.00 per month

Benefits:

• Professional development

Work Location: In person

Job Requirement:

• Proficient in
  Google Ads, Meta Ads Manager (Facebook/Instagram), TikTok Ads, and ideally Reddit Ads.
• Strong analytical skills: able to read campaign data, spot trends, and optimize ads for maximum ROI.
• Comfortable with ad tracking, performance reporting, and A/B testing.
• Experience with video shooting and editing (Adobe Premiere Pro, CapCut, Final Cut, etc).
• Skills in graphic design (Canva, Photoshop, Illustrator).
• Familiarity with social media algorithms, trends, and Gen Z culture.
• Creative, witty, and confident in making bold, funny, or meme-based content.
• English and Mandarin proficiency.
• Fresh graduates welcome, but experience in ad optimization is a huge plus.

Bonus points if:

• You have your own TikTok, meme page, or have experience creating viral content.
• You have managed ad budgets and can share stats on cost per lead, ROAS, CTR improvements, etc.

Responsibility:

• Plan, run, and optimize ad campaigns on Google, Meta, Reddit, and other platforms — from setup to scaling.
• Monitor ad spend closely and adjust campaigns to save costs and improve ROI.
• Plan, shoot, and edit short-form videos (TikTok, Reels, YouTube Shorts).
• Create eye-catching posters, banners, and memes for social media and ads.
• Manage and grow our social media accounts with Gen Z–friendly content.
• Track performance, analyze campaign data, and create reports with actionable insights.
• Stay on top of viral trends, challenges, and pop culture to make sure we are always relevant.
• Collaborate with the team on creative campaigns and new marketing strategies.

Benefits:

• Competitive salary (based on experience).
• EPF, SOCSO, and EIS contributions.
• Creative freedom to test fun and edgy ideas.
• Young, energetic, and meme-loving team culture.
• Snacks, coffee, and a workplace where memes are part of the job.
• Career growth opportunities in both
  digital advertising and creative marketing.

Please include your portfolio + ad campaign optimization stats (e.g., reduced CPC, increased CTR, improved ROAS) in your application.