103 Copywriter jobs in Malaysia

Creative Copywriter

Kuala Lumpur, Kuala Lumpur Accenture Southeast Asia

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Accenture Southeast Asia . We are in search of a creative Copywriter to craft compelling and engaging content for our digital campaigns. The Copywriter will develop copy for various platforms, including social media, web, email, and ads. The ideal candidate has a knack for storytelling, a strong command of language, and the ability to adapt their writing style to different audiences and formats. Responsibilities:

Write clear, persuasive, and original copy for digital campaigns Develop creative concepts that align with client objectives and elevate their brands Collaborate with designers and marketers to create cohesive content Edit and proofread copy to ensure accuracy and quality Stay current with industry trends and incorporate them into writing Requirements:

Relevant Degree Experience in copywriting, advertising, branding, or content creation within a creative or marketing agency Experience with Financial Services / Banking / Wealth industry Exceptional writing, research, and conceptual skills Team player with excellent communication and organizational skills who thrives in a fast-paced, creative environment Additional Details:

Seniority level: Entry level Employment type: Full-time Job function: Marketing, Public Relations, and Writing/Editing Industries: Business Consulting and Services This job posting is active and not expired.

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Senior Copywriter

Kuala Lumpur, Kuala Lumpur Adknowledge Asia

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Department MS-Creative Services - Malaysia/Singapore

Job posted on Jul 10, 2025

Employment type Full Time

About ADA ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity. What will you do? Concept & Execution: Develop creative ideas and high-impact copy for digital campaigns, social media content, banner ads and websites that align with brand voice and business goals. Collaborate with social media, design, and UX teams to create cohesive narratives that drive awareness, engagement, and conversion. Strategy: Creative ideation and execution that provide on-strategy creative solutions to meet the business and communication objective. Leadership: Demonstrate strong sense of ownership in upholding creative excellence across all deliverables. Convey ideas and execution clearly to internal and external stakeholders to create understanding. Presentation: Confidently pitch and defend creative concepts to stakeholders, ensuring alignment with brand strategy. Innovation: Keep up with the latest creative industry developments and digital trends (AI tools, platforms, trending topics) to continuously optimise creative performance and ensure relevance with the audience. Brand Stewardship: Guard and enhance brand values and voice while adapting the right tone for diverse audiences and channels. What skills and experience you will need? 5+ years of digital/creative agency copywriting experience, with a portfolio showcasing campaigns that drove measurable and impactful results or award-winning results. Sharp, solid, and strategic creative ideation and execution ability. Excellent copywriting and fluency in English and the Malay language. Ability to present ideas clearly and persuasively ensures your work gets buy-in and makes an impact. Collaborative spirit—able to distill briefs and feedback into clear creative solutions. Leadership experience in leading projects and mentoring junior talents. Bonus point: Familiarity with AI tools (ChatGPT) to enhance ideation and productivity. By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice:

Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website

regular updates on available roles

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Copywriter (B2B)

Kuala Lumpur, Kuala Lumpur Cartrackme

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We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Copywriter (B2B)to join our team. Our teams are collaborative, vibrant, and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency. Responsibility: Collaborate with global sales teams and account managers to identify prime candidates for impactful case studies. Conduct in-depth customer interviews to uncover comprehensive use cases and operational insights. Analyze customer data to extract key metrics demonstrating the ROI of our solution. Craft persuasive narratives highlighting customer challenges, our tailored solutions, and measurable operational improvements. Create Engaging Customer Communications Produce regular newsletters and targeted email campaigns featuring: Product updates and new feature announcements Best practices and tips for maximizing solution benefits Industry trends and valuable insights Develop a wide range of product and solution-focused content, including: Concise one-pagers and comprehensive brochures Thought leadership articles positioning our brand as an industry authority Cultivate Media Relations Build and nurture relationships with key industry media contacts, journalists, and influencers. Secure valuable media coverage and thought leadership opportunities. Ensure Brand Consistency Review and refine key communications to maintain a cohesive brand voice across all channels. Requirements: Strong writing skills and exceptional command of English language, with the ability to simplify complex ideas. Proficient in interpreting and analysing key metrics to extract insights. Prior experience working with B2B products, either in a software or non-software context, is preferred. Strong team player, capable of collaborating across different departments and stakeholders. Meticulous in reviewing and refining content to ensure accuracy and clarity.

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Senior Copywriter

Kuala Lumpur, Kuala Lumpur MyAtlas Digital

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We are seeking a talented and experienced Senior Copywriterto join our dynamic team. In this role, you will be responsible for crafting compelling, persuasive, and creative content across various platforms to elevate brand visibility and drive engagement. You will lead copy development for key campaigns, mentor junior writers, and contribute to shaping the brand voice. Your Key Responsibilities:

Content Creation:

Develop high-quality, persuasive, and engaging copy for content marketing strategy, including blog posts, articles, social media, videos, infographics, case studies, whitepapers aligned with the company's goals and target audience. Ensure all copy aligns with the brand’s voice, tone, and messaging guidelines. Strategy and Concept Development:

Collaborate with the marketing and creative teams to conceptualize campaigns and brainstorm ideas. Translate business objectives into impactful copy that drives conversions and customer engagement. Mentor and guide junior copywriters, providing constructive feedback to improve their skills. Review and approve copy produced by other team members to ensure quality and consistency. Cross-Functional Collaboration:

Collaborate with cross-functional teams, including marketing, design, and product, to ensure content aligns with brand guidelines and supports overall marketing initiatives. Work closely with SEO and analytics teams to optimize content performance. Project Management:

Manage the content calendar for the respective brand(s), ensuring timely delivery of content that meets established deadlines and aligns with marketing campaigns. Stay updated on industry trends and best practices to enhance the effectiveness of copy. Performance Optimization:

Optimize content for SEO, incorporating relevant keywords and best practices to improve organic search rankings and website traffic. Conduct A/B testing to refine messaging and CTAs. What You’ll Need:

Bachelor’s Degree in marketing, Communications, English, or a related field. 5+ years of experience in copywriting, with a proven track record of successful campaigns. Exceptional writing, editing, and proofreading skills. Strong understanding of SEO principles and digital marketing trends. Experience with analytics tools to measure content performance. Ability to manage multiple projects in a fast-paced environment. Bonus Points For:

People:

Strong interpersonal and relationship management skills. Strategy & Execution:

Creative thinker, storyteller, problem-solving and detailed oriented. Communication:

Influencing, facilitation, organizational and prioritization skills.

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UX Copywriter

Kelantan, Kelantan Seetru Studio Sdn. Bhd.

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Role Overview: We are looking for a thoughtful and detail-driven UX Copywriter who can craft meaningful, user-friendly content for mobile and web applications. This role requires strong proficiency in both English and Bahasa Malaysia. You will help shape the tone, language, and flow of our user interface by writing clear, concise, and purposeful copy that guides users through their journey.

As part of the core design team, you'll collaborate closely with designers, researchers, and stakeholders, contributing not only words but strategic thinking to improve usability and communication. This is an opportunity to shape a brand voice from the ground up while following established CI guidelines. What You’ll Do: Write intuitive and purposeful UX content for mobile and web applications, including microcopy, labels, tooltips, confirmations, and system messages. Collaborate closely with UI/UX Designers, Visual Designers, and Researchers throughout workshops, user testing, and feedback sessions. Develop a UX Copywriting Playbook covering tone of voice, grammar standards, naming conventions, and message templates for system interactions. Ensure all copy aligns with brand tone, accessibility standards, and corporate identity guidelines. Translate and localize content between English and Bahasa Malaysia to ensure clarity and consistency across languages. Conduct A/B testing of key messages to determine clarity, comprehension, and engagement. Participate in end-to-end product development cycles, from discovery workshops to user testing and design reviews. Create reusable content templates and messaging systems for common UX scenarios (e.g. empty states, error pages, onboarding flows). What We’re Looking For: Core Skills: Excellent writing skills in both English and Bahasa Malaysia, with a strong grasp of tone, clarity, and brevity. Proven ability to craft copies for digital interfaces across mobile apps and web platforms. Familiarity with UX best practices and accessibility standards. Comfortable creating and applying language systems including tone of voice, taxonomy, and naming conventions. Experience with collaborative tools such as Figma, Notion, or Confluence. Experience: 3–5 years of experience writing UX copy for mobile and/or web applications. Experience working on bilingual (English and BM) digital products is strongly preferred. Strong portfolio that includes UI text, content guidelines, and writing samples relevant to UX. Soft Skills: Thoughtful communicator who enjoys collaboration and constructive feedback. Proactive, organised, and comfortable working in an agile environment. Empathetic thinker with a user-first mindset. Open to iteration and responsive to user research and testing insights. Bonus Points: Experience creating a UX copywriting framework or playbook from scratch. Background in writing for utility, financial, or government applications. Why Join Us? Contribute to a meaningful national product used by millions of Malaysians. Work closely with a collaborative, multidisciplinary team that values your voice and perspective. Shape the user experience from the inside out by helping build not just the interface—but the language itself. Thank you for your application. Only shortlisted candidates will be notified.

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Digital Copywriter

Kelantan, Kelantan Publicisgroupe

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Overview

The Digital Copywriter who, after a few years’ experience, is beginning to hone her instincts for what works and what does not. He/ She not only recognizes the importance of appraising and editing her own work, he/she is becoming skilled at it, as well. His/ Her best ideas are not just creatively fresh but strategically sound and on brand, too. He/ She is adept, or becoming adept, at speaking with clients and presenting copy and concepts to them, either in person or over the phone. His/ Her colleagues trust his/her to act as a representative of the team and the work.

The copywriter may be the only writer on a project, he/ she may be supervising a junior writer, or he/she may be working side by side with other writers. In any case, he/she is expected to take responsibility for the quality of any copywriting deliverable in which he/she has a hand, ensuring that it meets Publicis Groupe’s standards for creative excellence and client satisfaction.

Copywriters should possess the ability to work with clients in different industries and must be able to work comfortably with people from different creative disciplines and with different creative teams. He/ She should also be able to collaborate effectively with producers, account managers, and others outside the immediate creative team (e.g., Digital Studio, production vendors). Responsibilities

Concept and collaborate with creative team, including other copywriters, interaction designers, art directors, and programmers. Actually write—that is, be able to write compelling and grammatically clean long-form website copy as well as effective headlines, taglines, and calls to action. Be comfortable writing in multiple styles and for multiple formats. Work with account managers to ensure creative concepts, tactics, and copy tone are on brand and strategically sound. Work with producers to ensure copy is deliver on deadline and in accordance with clients’ criteria. Begin to meet with and present work to clients of all levels – from junior brand managers to senior marketing clients. Begin to take an interest in nurturing junior talent.

Qualifications

Innovative and inspiring creative solutions for interactive channels. Experience in other media (print, TV, video, direct response, retail, or promotion channels) a plus, but not necessary. Curiosity, and a passion for digital media. Ability to juggle multiple projects/tasks. The ability to collaborate, to take constructive criticism, and to seek out and act on peer/client feedback—call this “people skills,” “soft skills,” or what have you—which is essential to good team chemistry and client relations. A strong desire to do brand-building, product-selling, and award-winning work. Marketing sense and an interest in helping to develop campaign platforms that can work across channels. A minimum of 3 years’ experience in advertising and/or digital media.

Additional information

Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October. Additional Company closure for all 4 major festive Celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge - office closure last week of December every year. Phone Allowance

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Senior Copywriter

Kuala Lumpur, Kuala Lumpur Publicis Groupe

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Company Description

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth, Connection, and Wonder. With expertise in data, strategy, creative, media, and tech, we operate across capabilities and continents to create better connections and achieve ambitious outcomes through inspiring ideas. We are curious, transparent, and continuously examine human behavior to foster authentic connections between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media comprising over 23,500 employees in more than 100 countries worldwide. To connect with Digitas or learn more, visit Job Description

Become a Creative at Digitas, a vibrant environment where talented minds collaborate to produce bold, award-winning advertising. We utilize data-driven insights to guide our work, complemented by spirited storytelling to transform the marketing landscape. We seek a Senior Copywriter known for delivering exceptional concepts—someone capable of consistently impressing us and our clients with creativity, vision, and eloquence. This is a challenging yet rewarding role. If you believe you're the right fit, read on. Responsibilities

What you’ll do: Every day offers new mediums, messages, and opportunities to craft brilliant creative work, so your role is dynamic and varied. Lead the development of innovative visual solutions for integrated, cross-channel initiatives, including large web projects, online advertising, and digital marketing. Manage and mentor team members—collaborating with the Creative Director to evaluate and inspire copywriters and associates to produce their best work. Leverage resources effectively to keep projects on track and aligned with briefs. Understand your audiences deeply to communicate with them in compelling, engaging ways. Qualifications

We’re looking for a senior copywriter who is a strategic thinker, an inspiring leader, and a joy to work with. The ideal candidate will have: Five to seven years of experience in a creative agency, with a strong portfolio showcasing your work. Expertise in developing copy for large cross-channel and direct marketing initiatives across online and offline media. Energy, humor, curiosity, and a positive attitude. Excellent communication skills—clear, candid, thoughtful, and kind. Willingness to travel as needed to embrace new ideas and environments. Additional Information

Generous leave policies, including birthday, rest day, and family care leave. Office closure for World Mental Health Day on October 10th. Additional company closures for major festive celebrations. Comprehensive medical coverage, including access to panel clinics, dental, and optical care. Life and personal accident insurance, group hospitalization, and surgery coverage. Hybrid working schedule with Friday disconnects. Office closure during the last week of December for rest and recharge. Phone allowance.

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Senior Copywriter

Negeri Sembilan, Negeri Sembilan TBWA SINGAPORE PTE LTD

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As this is a Creative role, a Portfolio is required for consideration. Welcome to the Disruption Company. As a Senior Copywriter, you will be responsible for work produced on behalf of our clients, as well as any work created for our company, as the need may arise. You are required to conceptualize, produce and implement disruptive creative that solves our clients’ business problems, briefs or goals. You are also expected to maintain our company’s standards of creative excellence and, within reason, profitability. Key Responsibilities Ideation + Strategic Acumen Participate in strategic conversations effectively providing input from a creative perspective. Proactive in bringing new ideas / concepts on brands across industries. Constantly striving to deliver disruptive ideas. Responsible for presenting rationale for selling/recommending creative ideas to Creative Directors and Clients. Communicate effectively and persuasively i.e. with both internal and external stakeholders. Constantly up skilling, proactively keeping up with creative / social / digital trends and best practices; know what works, and how to incorporate these into campaigns. Execution / Production Lead briefs from conceptualisation to execution independently, successfully "directing" multiple aspects of the campaign, ensuring work and briefs align with client and agency’s creative objectives. Passionate about craft, delivering work of the highest quality. Lead creative productions and QC the work. Successfully deliver work for creative and effectiveness awards at local and international awards competitions. Great time management - Timely in work delivery, proactive in flagging timeline issues. Business Acumen In-depth knowledge of the industry and client's business and with the ability to use that knowledge to lift the work. Curious about the business and how it works with an open mind and willingness to learn this side. Have an understanding of production costs and whether an idea is financially feasible. People Management Partner and collaborate with working teams - internal & external - managing performance and delivery of the creative output to standard. Build effective and positive client and internal relationships. Coach and mentor junior team members, motivate them to get better in their craft and grow in their role. Mentor and train creatives on production process. Leadership Demonstrate ability for creative problem solving in how they approach every task – whether that’s identifying a way to improve the internal process, or co-creating an inspiring way to sell in the work. High level of curiosity, courage and comfort with building previously undefined solutions. Positive influencing skills, building up your own brand. Job Specifications Knowledge required 5 - 8 years working experience as a creative. Knowledgeable and understanding of the latest innovations, trends and developments in our industry. A proven track record of previous success, as well as a determination to continue to succeed Skills required Commercial and creative minded Excellent relationship management Selling and pushing creative standards + delivery Results oriented in business and creative output The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management. Attributes Commitment to TBWA – whatever it takes attitude Team player who is able to work under pressure to deliver and adhere to tight deadlines Pro-active, meticulous and efficiency Ability to work independently Reliability with positive attitude Hungry for more – driving / striving Exhilarated by change –pushing and thinking about what’s next Open to feedback and acts on it accordingly and quickly Disruptive in their thinking and approach to problem solving The above statements describe the general attitude and attributes every employee of TBWA need to aspire to. Although you may not be evaluated against these attributes, you are expected to adhere to them during your time with TBWA.

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Senior Copywriter

Kuala Lumpur, Kuala Lumpur Mediatropy Digital Agency

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Copywriting creative campaign social media management project management Job Description

About Mediatropy Mediatropy is an independent award-winning full service Digital Agency with over 70 people across offices in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Philippines, Hong Kong and Shanghai. We provide full marketing service (Strategy, Creative Content, Web Development, Paid Media, Data & Analytics, SEO/SEM and Social) to a diversified clientele, specialising in anything from hospitality, F&B, education to financial services. We are passionate about cultures, work life balance, craft elevation and a strong dose of personal development. Job Description As a Senior Copywriter at Mediatropy, you will be at the heart of crafting compelling narratives and messages that resonate with audiences across various platforms. You will collaborate closely with creative teams, strategists, and account managers to deliver creative copy solutions that exceed client expectations and reflect our agency's ethos. With a strong understanding of digital trends and content, you’ll bring fresh perspectives, turn complex ideas into engaging messages, and maintain the highest level of craftsmanship in every deliverable. You’ll be a key driver in the development of campaigns, partnering with business leadership and fostering client relationships to ensure content aligns with brand strategies and objectives. In addition to working with cross-functional teams, you’ll mentor junior writers and contribute to the overall growth and innovation within the creative department. Key Responsibilities ● Lead copywriting efforts for campaigns, producing engaging, innovative, and well-crafted content that aligns with the client’s objectives. ● Collaborate closely with Creative Directors, Art Directors, and Designers to bring concepts to life, ensuring consistency and creativity across visual and written communication. ● Develop creative concepts that reflect a deep understanding of brand strategy, target audience, and emerging digital trends. ● Participate in brainstorms and ideation sessions, offering unique insights and fresh copy solutions that drive campaign success. ● Write across a variety of formats and media, including digital ads, social media, websites, email marketing, and video scripts. ● Ensure that all content is on-brand, error-free, and adheres to the highest standards of grammar, spelling, and readability. ● Present copy to internal teams and clients, providing a strong narrative rationale for creative choices. ● Offer constructive feedback to junior writers and support their development, helping them grow their craft and contribute meaningfully to projects. ● Stay up-to-date with digital and cultural trends, continuously refining your approach to ensure Mediatropy’s work remains relevant and engaging. ● Work closely with clients to understand their goals and provide copy solutions that meet business objectives while resonating emotionally with target audiences. ● Champion the importance of storytelling, ensuring that every piece of content delivers a clear and compelling message that pushes creative boundaries. ● Contribute to Mediatropy’s brand by upholding creative excellence, fostering collaboration, and maintaining a culture of innovation within the agency. Requirements ● Demonstrated experience in managing campaigns (regional and global campaigns preferred). ● Great presentation abilities, with a digital-native mindset and comfort navigating social platforms and content production. ● You have a passion for creativity, innovation and have your finger on the pulse of the latest trends and technology. ● Superb collaboration and communication skills. ● Career opportunities to lead a team and expand portfolio of work. ● Opportunity to work on internal apps and SaaS platforms. ● Flexible work schedule and remote work options. ● Collaborative and innovative work environment. ● Strong culture of work life balance. ● Generous annual leave days for employees in markets with fewer public holidays.

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SEO Copywriter

Kuala Lumpur, Kuala Lumpur WMA’s group

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As an SEO Copywriter, you will be responsible for developing and implementing creative and strategic copy for various digital platforms. Responsibilities:

Develop and implement creative and strategic copy for various digital platforms. Collaborate with the marketing team to conceptualize and execute content strategies. Write clear, concise, and engaging copy that adheres to brand guidelines and best practices. Conduct thorough research to understand industry trends, customer preferences, and competitive landscapes. Edit and proofread content to ensure accuracy, grammar, and adherence to branded voice. Optimize content for search engine optimization (SEO) to improve organic visibility. Monitor and analyze content performance metrics to drive data-backed improvements. Stay up-to-date with emerging digital trends and content marketing strategies. Utilize Yoast SEO (or similar tools) for optimization purposes. Requirements:

Excellent written and verbal communication skills in English and Mandarin. Proven experience as an SEO Copywriter or similar role, with a portfolio showcasing your work. Strong understanding of SEO principles and best practices. Demonstrated ability to write clear, concise, and engaging copy. Proficiency in conducting research and understanding target audiences. Familiarity with content management systems (CMS) and social media platforms. Knowledge of Yoast SEO (or similar tools) is an added advantage. Detail-oriented with strong editing and proofreading skills.

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