184 Marketing Communications jobs in Malaysia

Job Description

THIS POSITION IS BASED IN JOHOR BAHRU CITY SQUARE MALL.

• Marketing & Communications
• Plan and execute marketing campaigns to enhance brand presence and attract target audiences.
• Develop concept proposals, marketing materials, and budgets.
• Foster tenant relationships and cross-promotions.
• Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.
• Evaluate tenant/external proposals and make recommendations.
• Ensure smooth coordination of events and promotional activities.
• Manage licensing and sponsorship applications.
• Oversee project management and post-event evaluations.
• Advertising
• Collaborate with agencies and suppliers to execute advertising campaigns.
• Coordinate production of marketing materials.
• Maintain brand consistency in advertisements and promotions.
• Administrative Duties
• Prepare budget reports and track expenses.
• Monitor press coverage and competitor activities.
• Stay updated on industry trends to enhance marketing effectiveness.
• Manage promotional materials inventory and coordinate publicity efforts.
• To coordinate inter-departmental liaison on the implementation of marketing and promotions.
• To ensure smooth and timely installation and dismantling of events/promotions.
• To attend to issues at the point of event/promotions and to ensure problems are resolved on time.
• To ensure promotional booth/events display follows guidelines & approval given.
• To ensure the advertising materials and advertising collaterals are in place for all the promotional events.
  
  

Job Requirements

• Minimum Degree/Diploma in Mass Communications, Marketing or equivalent or at least 2-3 years of similar experience in an officer or executive position, preferably in the mall marketing, event company, advertising, or publishing industry.
• Computer literate (Microsoft Office). Compulsory working knowledge of graphics applications such as Photoshop, Illustrator, Canva, creative multimedia, etc. a distinct advantage.
• Fast-paced, high degree of accuracy & a good head for detail.
• Creative, thinks “out of the box”.
• Good command of English and Bahasa Malaysia (oral and written).
• Good communication skills and ability to work well in a team.

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the job Director, Marketing Communications

Unifying Purpose, Shaping Careers. We believe in a world where organizational strategies are brought to life; when everyone finds value in their work by aligning organizational purpose with people, where we inspire a meaningful and impactful future.

Hatch Asia has been appointed as the executive search partner for a leading government technology and fintech organization in Kuala Lumpur. The organization specializes in offering innovative digital and financial services to enterprises and is known for it's innovation mindset and its ability to push the boundaries when it comes to driving business performance through the infusion of embedded technology.

As part of the organization's growth trajectory, the team is looking to identify a Director, Marketing Communications, the role will play a crucial part in overseeing content creation, marketing and public relations within the organization. The role will be responsible to develop a comprehensive strategic marketing communications plan to increase awareness of the firm's portfolio of products and services. The expertise in content creation, customer segmentation, marketing effectiveness, and public relations will be instrumental in establishing the organization's brand identity and reputational capital as the firm champion's its growth journey.

The Challenges

• Strategic Marketing Communications : Develop and implement a strategic marketing communications plan that align with the organization's goals and objectives, ensuring consistent messaging across all channels
• Content Creation : Oversee the creation of compelling content, including website copy, blog posts, social media content, thought leadership whitepapers and other collateral to drive engagement and increase brand visibility.
• Customer Segmentation : Conduct market research and customer analysis to identify key customer segments, their needs and preferences. Utilize this information to develop targeted marketing campaigns and personalized communication strategies.
• Marketing Effectiveness : Define key performance indicators to measure the effectiveness of marketing initiatives. Analyze data and provide insights to optimize marketing strategies, improve customer acquisition, retention and conversion rates.
• PR Strategy : Craft a future-proof PR strategy to enhance the organization's brand reputation and maintain positive relationships with media, industry influencers and other relevant stakeholders.
• Brand Management & Media Relations : Ensure consistent brand messaging and visual identity across all communication channels. Develop brand guidelines and monitor adherence to maintain a strong and recognizable brand presence. Manage media relations activities, including press releases, media interviews and monitoring. Cultivate relationships with relevant journalists and media houses to secure positive media coverage and enhance brand visibility.

What It Takes

• Professional Experience : Extensive experience in marketing communications and public relations, preferably within technology and the fintech space.
• Strategic Vision : Proven track record in developing and implementing strategic marketing communications plans that align with business objectives and drive brand awareness and customer engagement.
• Content Creation : Strong writing and editing skills, with the ability to craft compelling and engaging content across various platforms and formats.
• Customer-Centric Mindset : Deep understanding of customer segmentation, customer journey mapping and the ability to develop personalized marketing strategies to effectively target and engage specific customer segments.
• Public Relations Expertise : Demonstrated experience in developing and executing successful PR strategies, crisis communications and media activities.

Unifying Purpose, Shaping Careers. We believe in a world where organizational strategies are brought to life; when everyone finds value in their work by aligning organizational purpose with people, where we inspire a meaningful and impactful future.

Hatch Asia has been appointed as the executive search partner for a leading government technology and fintech organization in Kuala Lumpur. The organization specializes in offering innovative digital and financial services to enterprises and is known for it's innovation mindset and its ability to push the boundaries when it comes to driving business performance through the infusion of embedded technology.

As part of the organization's growth trajectory, the team is looking to identify a Director, Marketing Communications, the role will play a crucial part in overseeing content creation, marketing and public relations within the organization. The role will be responsible to develop a comprehensive strategic marketing communications plan to increase awareness of the firm's portfolio of products and services. The expertise in content creation, customer segmentation, marketing effectiveness, and public relations will be instrumental in establishing the organization's brand identity and reputational capital as the firm champion's its growth journey.

The Challenges

• Strategic Marketing Communications : Develop and implement a strategic marketing communications plan that align with the organization's goals and objectives, ensuring consistent messaging across all channels
• Content Creation : Oversee the creation of compelling content, including website copy, blog posts, social media content, thought leadership whitepapers and other collateral to drive engagement and increase brand visibility.
• Customer Segmentation : Conduct market research and customer analysis to identify key customer segments, their needs and preferences. Utilize this information to develop targeted marketing campaigns and personalized communication strategies.
• Marketing Effectiveness : Define key performance indicators to measure the effectiveness of marketing initiatives. Analyze data and provide insights to optimize marketing strategies, improve customer acquisition, retention and conversion rates.
• PR Strategy : Craft a future-proof PR strategy to enhance the organization's brand reputation and maintain positive relationships with media, industry influencers and other relevant stakeholders.
• Brand Management & Media Relations : Ensure consistent brand messaging and visual identity across all communication channels. Develop brand guidelines and monitor adherence to maintain a strong and recognizable brand presence. Manage media relations activities, including press releases, media interviews and monitoring. Cultivate relationships with relevant journalists and media houses to secure positive media coverage and enhance brand visibility.

What It Takes

• Professional Experience : Extensive experience in marketing communications and public relations, preferably within technology and the fintech space.
• Strategic Vision : Proven track record in developing and implementing strategic marketing communications plans that align with business objectives and drive brand awareness and customer engagement.
• Content Creation : Strong writing and editing skills, with the ability to craft compelling and engaging content across various platforms and formats.
• Customer-Centric Mindset : Deep understanding of customer segmentation, customer journey mapping and the ability to develop personalized marketing strategies to effectively target and engage specific customer segments.
• Public Relations Expertise : Demonstrated experience in developing and executing successful PR strategies, crisis communications and media activities.

Interested candidates, please click the "Apply To Position " Button. All information will be kept in the strictest confidentiality.
Notification priority will be given to shortlisted candidates.
Employment Agency No: 11C5794 #J-18808-Ljbffr

This job is perfect for someone organized and detail-oriented! You might like this job because you'll support marketing efforts, handle communications, and keep everything running smoothly in a fun hotel environment.

Responsibilities

• To assist the Director of Marketing Communications in the daily administration and operation of the department.
• To assist the Director of Marketing Communications in assembling information relating to meetings, reports, etc.
• To handle all administrative duties including dictation, handling correspondences, taking minutes of meetings, tracing of files, etc.
• To ensure effective and efficient filing systems are maintained at all times.
• To implement courteous and professional telephone salutation in the department.
• To assist in typing and compilation of reports, direct mail program and participate in various promotions.
• To ensure that the hotel’s mailing lists are updated as and when necessary.
• To establish close working relationship with other departments.
• To respond to any changes in the departmental function as directed by the industry, company or hotel.

Job Requirements

• Minimum Diploma in Mass Communications or related field
• Outstanding written and verbal communication capabilities.
• Fluent in Bahasa Malaysia and English; familiarity with extra languages is beneficial.
• Proficient in Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
• Good PR and writing skills
• Social media management
• Creative skills: love to explore new design ideas
• Able to multitask

Skills

• Marketing
• Communication
• Public Relations
• Administrative Functions

Company Benefits

Subsidized medical coverage is available.

Leave

Annual Leave, Hospitalization, Medical Leave.

Team

Great teamwork and work culture.

Staff Meal

Free duty meal.

The best training ground for hospitality.

CONCORDE HOTEL KL: Concorde Hotel Kuala Lumpur is an international 4-star business hotel located in the golden triangle of Kuala Lumpur. It is a 10-minute drive from Putra World Trade Centre. Within walking distance is the Malaysia Tourism Center (MaTiC), Suria KLCC Shopping Centre, Petronas Twin Towers, Kuala Lumpur Convention Centre, and Kuala Lumpur Tower.

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Join to apply for the Manager, Marketing Communications role at CapitaLand

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Join to apply for the Manager, Marketing Communications role at CapitaLand

About Us

Headquartered and listed in Singapore, CapitaLand Investment Limited ( CLI ) is a leading global real asset manager with a strong Asia foothold. As at 30 June 2024, CLI had S$134 billion of assets under management, as well as S$00 billion of funds under management held via six listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in thematic and tactical strategies. Its diversified real estate asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage and data centres.

About Us

Headquartered and listed in Singapore, CapitaLand Investment Limited ( CLI ) is a leading global real asset manager with a strong Asia foothold. As at 30 June 2024, CLI had S 134 billion of assets under management, as well as S 100 billion of funds under management held via six listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in thematic and tactical strategies. Its diversified real estate asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage and data centres.

Job Description

Manage brand equity

• Develop market research parameters to identify market awareness and brand association
• Develop strategies to enhance brand reputation and achieve positive brand equity
• Develop communication plans for brand guidelines
• Manage the design and performance of organisation's website and digital and social media platforms to ensure brand consistency
• Manage actions to mitigate reputation risk exposure based on business impact analyses
  
  

Develop marketing strategies

• Develop market research plans and review research findings to support the development of marketing strategies and plans
• Review potential target markets for market segmentation
• Propose marketing channels to reach target customers and market segments
• Develop strategies to utilise website, and digital and social media platforms for marketing and public relations and to increase e-commerce traffic and brand's presence
• Formulate data-driven commercial insights to support the development of marketing plans
• Liaise with key stakeholders to develop marketing strategies and plans
  
  

Manage marketing campaigns and events

• Develop design concepts and ideas for marketing campaigns across traditional, digital and social mediaplatforms
• Develop marketing campaign plans that are aligned with brand and marketing strategies
• Conceptualise marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for production
• Monitor production and distribution of marketing collaterals and paraphernalia
• Manage execution of marketing campaigns and media-related activities and events
• Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
• Develop measures to improve future marketing campaigns based on identified areas of improvement
• Manage performance of vendors and creative agencies to ensure product and/or service delivery
  
  

Manage marketing communications and public relations

• Evaluate media and market findings to develop communication plans
• Implement customer engagement strategies via social media and digital platforms
• Review press releases and media kits for distribution to targeted media partners
• Draft replies and talking points for media queries
• Manage social media platforms to respond to negative or controversial comments
  
  

Manage human resources, finance, report management and continuous improvement

• Review marketing reports to monitor and report marketing achievements
• Support budget forecasting processes for the department
• Manage financial budgets in accordance with departmental work plans
• Evaluate new technology applications to spur innovation in customer engagement and experience
• Provide coaching and guidance to improve staff work performance
  
  

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes
  
  

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales

Referrals increase your chances of interviewing at CapitaLand by 2x

Get notified about new Marketing Communications Manager jobs in Greater Kuantan .

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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THIS POSITION IS BASED IN JOHOR BAHRU CITY SQUARE MALL.

A) Marketing & Communications

• Plan and execute marketing campaigns to enhance brand presence and attract target audiences.

• Develop concept proposals, marketing materials, and budgets.

• Foster tenant relationships and cross-promotions.

• Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.

• Evaluate tenant/external proposals and make recommendations.

• Ensure smooth coordination of events and promotional activities.

• Manage licensing and sponsorship applications.

• Oversee project management and post-event evaluations.

B) Advertising

• Collaborate with agencies and suppliers to execute advertising campaigns.

• Coordinate production of marketing materials.

• Maintain brand consistency in advertisements and promotions.

C) Administrative Duties

• Prepare budget reports and track expenses.

• Monitor press coverage and competitor activities.

• Stay updated on industry trends to enhance marketing effectiveness.

D) Manage promotional materials inventory and coordinate publicity efforts.

• To coordinate inter-departmental liaison on the implementation of marketing and promotions.

• To ensure smooth and timely installation and dismantling of events/promotions.

• To attend to issues at the point of event/promotions and to ensure problems are resolved on time.

• To ensure promotional booth/events display follows guidelines & approval given.

• To ensure the advertising materials and advertising collaterals are in place for all the promotional events.

1. Minimum Degree/Diploma in Mass Communications, Marketing or equivalent or at least 2-3 years of similar experience in an officer or executive position, preferably in the mall marketing, event company, advertising, or publishing industry.

2. Computer literate (Microsoft Office). Compulsory working knowledge of graphics applications such as Photoshop, Illustrator, Canva, creative multimedia, etc. a distinct advantage.

3. Fast-paced, high degree of accuracy & a good head for detail.

4. Creative, thinks “out of the box”.

5. Good command of English and Bahasa Malaysia (oral and written).

6. Good communication skills and ability to work well in a team.

#J-18808-Ljbffr

**Additional Information**
**Job Number** 25097328
**Job Category** Sales & Marketing
**Location** W Kuala Lumpur, No 121 Jalan Ampang, Kuala Lumpur, Wilayah Persekutuan, Malaysia, 50450VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global? team, and **become** the best version of you.

Marketing Communications Strategist

Direct message the job poster from M K Land Passionate about Communications & Digital Media

The Marketing Communications Strategist (Senior Executive) will be responsible for developing and executing integrated marketing and branding strategies across M K Land’s key business segments - Property, Leisure (Resorts), and Renewable Energy. This role involves crafting impactful campaigns, managing product promotions, coordinating media buys, and collaborating with internal teams and external agencies to drive brand visibility, audience engagement, and business growth. Responsibilities 1. Strategic Branding & Positioning - Ability to plan and execute branding strategies across diverse business units including property, resorts, and renewable energy. 2. Integrated Campaign Planning - Proficient in developing and managing end-to-end advertising and thematic campaigns — from concept to execution, across multiple channels. 3. Product Promotion & Event Marketing - Experience in running campaigns for new product launches, exhibitions, showcases, and event-based marketing targeting segmented audiences such as tourists, investors, and homebuyers. 4. Media Buying & Planning - Knowledgeable in planning and executing media buys across print, digital, OOH, and broadcast platforms to maximise reach and ROI. 5. Agency & Vendor Coordination - Strong coordination skills in managing external creative/media agencies, including briefing, timeline tracking, quality control, and budget alignment. 6. Budget Management & ROI Monitoring - Able to monitor and track campaign performance, optimise spending, and report return on investment effectively. 7. Creative Content Development - Skilled in developing marketing narratives, creative briefs, and visual content to align with brand identity and audience engagement goals. 8. Cross-functional Collaboration - Effective in working with internal teams and stakeholders across departments to align campaigns with business objectives. 9. Market & Consumer Insights - Up-to-date knowledge of marketing trends, consumer behaviour, and emerging platforms for campaign relevance and innovation. 10. Communication & Presentation Skills - Excellent written and verbal communication abilities to craft compelling messaging, collaborate effectively across teams, communicate brand narratives clearly, interact with stakeholders professionaly, and present strategic ideas convincingly yo managent. 11. Analytical Skills - Capability to analyse social media metrics and insights to assess the performance of content and campaigns, identify trends, and make data-driven decisions for optimisation. 12. Project Management: Strong organisational skills to manage multiple projects simultaneously, meet deadlines, and coordinate with various stakeholders. 13. Problem-solving Skills: Capacity to identify issues or challenges in digital content campaigns and develop solutions to address them effectively. 14. Budget Management: Basic understanding of budgeting principles and the ability to manage budgets allocated for digital content creation and promotion. Special Requirements: Integrated marketing communications strategies, media planning tools, & campaign analytics Seniority level

Seniority level Mid-Senior level Employment type

Employment type Contract Job function

Job function Marketing and Sales Referrals increase your chances of interviewing at M K Land by 2x Get notified about new Marketing Strategist jobs in

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Job Description

THIS POSITION IS BASED IN JOHOR BAHRU CITY SQUARE MALL.

Marketing & Communications Plan and execute marketing campaigns to enhance brand presence and attract target audiences. Develop concept proposals, marketing materials, and budgets. Foster tenant relationships and cross-promotions. Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media. Evaluate tenant/external proposals and make recommendations. Ensure smooth coordination of events and promotional activities. Manage licensing and sponsorship applications. Oversee project management and post-event evaluations. Advertising Collaborate with agencies and suppliers to execute advertising campaigns. Coordinate production of marketing materials. Maintain brand consistency in advertisements and promotions. Administrative Duties Prepare budget reports and track expenses. Monitor press coverage and competitor activities. Stay updated on industry trends to enhance marketing effectiveness. Manage promotional materials inventory and coordinate publicity efforts. To coordinate inter-departmental liaison on the implementation of marketing and promotions. To ensure smooth and timely installation and dismantling of events/promotions. To attend to issues at the point of event/promotions and to ensure problems are resolved on time. To ensure promotional booth/events display follows guidelines & approval given. To ensure the advertising materials and advertising collaterals are in place for all the promotional events.

Job Requirements

Minimum Degree/Diploma in Mass Communications, Marketing or equivalent or at least 2-3 years of similar experience in an officer or executive position, preferably in the mall marketing, event company, advertising, or publishing industry. Computer literate (Microsoft Office). Compulsory working knowledge of graphics applications such as Photoshop, Illustrator, Canva, creative multimedia, etc. a distinct advantage. Fast-paced, high degree of accuracy & a good head for detail. Creative, thinks “out of the box”. Good command of English and Bahasa Malaysia (oral and written). Good communication skills and ability to work well in a team.

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia About the job Director, Marketing Communications

Unifying Purpose, Shaping Careers.

We believe in a world where organizational strategies are brought to life; when everyone finds value in their work by aligning organizational purpose with people, where we inspire a meaningful and impactful future. Hatch Asia has been appointed as the executive search partner for a leading government technology and fintech organization in Kuala Lumpur. The organization specializes in offering innovative digital and financial services to enterprises and is known for it's innovation mindset and its ability to push the boundaries when it comes to driving business performance through the infusion of embedded technology. As part of the organization's growth trajectory, the team is looking to identify a Director, Marketing Communications, the role will play a crucial part in overseeing content creation, marketing and public relations within the organization. The role will be responsible to develop a comprehensive strategic marketing communications plan to increase awareness of the firm's portfolio of products and services. The expertise in content creation, customer segmentation, marketing effectiveness, and public relations will be instrumental in establishing the organization's brand identity and reputational capital as the firm champion's its growth journey. The Challenges Strategic Marketing Communications

: Develop and implement a strategic marketing communications plan that align with the organization's goals and objectives, ensuring consistent messaging across all channels Content Creation : Oversee the creation of compelling content, including website copy, blog posts, social media content, thought leadership whitepapers and other collateral to drive engagement and increase brand visibility. Customer Segmentation

: Conduct market research and customer analysis to identify key customer segments, their needs and preferences. Utilize this information to develop targeted marketing campaigns and personalized communication strategies. Marketing Effectiveness

: Define key performance indicators to measure the effectiveness of marketing initiatives. Analyze data and provide insights to optimize marketing strategies, improve customer acquisition, retention and conversion rates. PR Strategy : Craft a future-proof PR strategy to enhance the organization's brand reputation and maintain positive relationships with media, industry influencers and other relevant stakeholders. Brand Management & Media Relations : Ensure consistent brand messaging and visual identity across all communication channels. Develop brand guidelines and monitor adherence to maintain a strong and recognizable brand presence. Manage media relations activities, including press releases, media interviews and monitoring. Cultivate relationships with relevant journalists and media houses to secure positive media coverage and enhance brand visibility. What It Takes

Professional Experience

: Extensive experience in marketing communications and public relations, preferably within technology and the fintech space. Strategic Vision

: Proven track record in developing and implementing strategic marketing communications plans that align with business objectives and drive brand awareness and customer engagement. Content Creation

: Strong writing and editing skills, with the ability to craft compelling and engaging content across various platforms and formats. Customer-Centric

Mindset : Deep understanding of customer segmentation, customer journey mapping and the ability to develop personalized marketing strategies to effectively target and engage specific customer segments. Public Relations Expertise : Demonstrated experience in developing and executing successful PR strategies, crisis communications and media activities . Unifying Purpose, Shaping Careers.

We believe in a world where organizational strategies are brought to life; when everyone finds value in their work by aligning organizational purpose with people, where we inspire a meaningful and impactful future. Hatch Asia has been appointed as the executive search partner for a leading government technology and fintech organization in Kuala Lumpur. The organization specializes in offering innovative digital and financial services to enterprises and is known for it's innovation mindset and its ability to push the boundaries when it comes to driving business performance through the infusion of embedded technology. As part of the organization's growth trajectory, the team is looking to identify a Director, Marketing Communications, the role will play a crucial part in overseeing content creation, marketing and public relations within the organization. The role will be responsible to develop a comprehensive strategic marketing communications plan to increase awareness of the firm's portfolio of products and services. The expertise in content creation, customer segmentation, marketing effectiveness, and public relations will be instrumental in establishing the organization's brand identity and reputational capital as the firm champion's its growth journey. The Challenges Strategic Marketing Communications

: Develop and implement a strategic marketing communications plan that align with the organization's goals and objectives, ensuring consistent messaging across all channels Content Creation : Oversee the creation of compelling content, including website copy, blog posts, social media content, thought leadership whitepapers and other collateral to drive engagement and increase brand visibility. Customer Segmentation

: Conduct market research and customer analysis to identify key customer segments, their needs and preferences. Utilize this information to develop targeted marketing campaigns and personalized communication strategies. Marketing Effectiveness

: Define key performance indicators to measure the effectiveness of marketing initiatives. Analyze data and provide insights to optimize marketing strategies, improve customer acquisition, retention and conversion rates. PR Strategy : Craft a future-proof PR strategy to enhance the organization's brand reputation and maintain positive relationships with media, industry influencers and other relevant stakeholders. Brand Management & Media Relations : Ensure consistent brand messaging and visual identity across all communication channels. Develop brand guidelines and monitor adherence to maintain a strong and recognizable brand presence. Manage media relations activities, including press releases, media interviews and monitoring. Cultivate relationships with relevant journalists and media houses to secure positive media coverage and enhance brand visibility. What It Takes

Professional Experience

: Extensive experience in marketing communications and public relations, preferably within technology and the fintech space. Strategic Vision

: Proven track record in developing and implementing strategic marketing communications plans that align with business objectives and drive brand awareness and customer engagement. Content Creation

: Strong writing and editing skills, with the ability to craft compelling and engaging content across various platforms and formats. Customer-Centric

Mindset : Deep understanding of customer segmentation, customer journey mapping and the ability to develop personalized marketing strategies to effectively target and engage specific customer segments. Public Relations Expertise : Demonstrated experience in developing and executing successful PR strategies, crisis communications and media activities . Interested candidates, please click the " Apply To Position " Button. All information will be kept in the strictest confidentiality. Notification priority will be given to shortlisted candidates. Employment Agency No: 11C5794 #J-18808-Ljbffr