79 Trade Marketing jobs in Malaysia
Trade Marketing Manager
Posted 4 days ago
Job Viewed
Job Description
2 days ago Be among the first 25 applicants
Direct message the job poster from Tong Woh Enterprise Sdn Bhd
Senior Executive of People & Culture at TWEOverall Job Objectives:
The Trade Marketing Manager will be responsible for leading trade marketing initiatives across Malaysia. This role focuses on developing and executing trade strategies to strengthen brand presence, drive sales growth, and support channel development. The position requires close collaboration with sales, marketing, and external partners to ensure impactful execution of campaigns, activations, and trade programs.
Core Responsibilities:
- Develop and implement annual trade marketing plans for Beam Suntory brands across on-trade and off-trade channels.
- Plan and execute trade activations, consumer promotions, and merchandising programs to maximize visibility and engagement.
- Manage production, distribution, and placement of POSM to ensure strong in-store presence.
- Coordinate with brand marketing team to align trade plans with overall brand strategies.
Performance Monitoring & Analysis
- Track and evaluate the effectiveness of trade programs and activations, providing actionable insights and recommendations.
- Monitor market trends, competitor activities, and shopper insights to support strategy adjustments.
- Prepare and present regular reports on trade marketing performance and ROI.
Cross-Functional & Partner Collaboration
- Work closely with sales team to design and implement channel-specific strategies that support sales and distribution objectives.
- Build and maintain strong relationships with trade partners, key accounts, and outlets.
- Liaise with supply chain and logistics to ensure timely availability of materials and execution readiness.
Budget & Process Management
- Plan and manage the A&P (Advertising & Promotion) budget effectively, ensuring cost efficiency.
- Ensure compliance with company policies and brand guidelines in all trade marketing activities.
- Continuously review and improve trade marketing processes for efficiency and impact.
Requirements:
- Bachelor’s Degree in Marketing, Business, or related field.
- 5–7 years’ experience in trade marketing or channel development, ideally in FMCG, liquor, or beverage industry .
- Proven ability to independently plan and execute trade marketing strategies with minimal supervision.
- Strong understanding of on-trade and off-trade channels in Malaysia.
- Experience in managing A&P budgets and delivering ROI.
- Strong project management and organizational skills to handle multiple activations at once.
- Excellent communication, negotiation, and stakeholder management skills (liaising with principals, internal sales, and trade partners ).
- Analytical mindset – ability to track KPIs and adjust strategies independently.
- Willing to travel frequently for market visits and activations.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Strategy/Planning and Marketing
- Industries Food and Beverage Retail
Referrals increase your chances of interviewing at Tong Woh Enterprise Sdn Bhd by 2x
Sign in to set job alerts for “Trade Marketing Manager” roles.Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Brand Manager (Malaysia, Singapore, and Brunei)Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 7 hours ago
Petaling Jaya, Selangor, Malaysia 2 months ago
Federal Territory of Kuala Lumpur, Malaysia 1 day ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Petaling Jaya, Selangor, Malaysia 4 months ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Procurement Category Manager – Marketing & Business ServicesFederal Territory of Kuala Lumpur, Malaysia 2 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Petaling Jaya, Selangor, Malaysia 1 month ago
Category Strategy and Innovation ManagerPetaling Jaya, Selangor, Malaysia 4 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Petaling Jaya, Selangor, Malaysia 1 month ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
KERING EYEWEAR Assistant Trade Marketing ManagerWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago
Petaling Jaya, Selangor, Malaysia 1 hour ago
Petaling Jaya, Selangor, Malaysia 5 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago
EON Multi-Brand Body & Paint (B&P) Workshop ManagerKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Marketing Manager (Luxury Fashion/ Lifestyle Brand)WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
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#J-18808-LjbffrTrade Marketing Executive
Posted 11 days ago
Job Viewed
Job Description
We are looking for a proactive and hands-on Trade Marketing Executive to drive the
brand’s growth through strategic trade initiatives and ground activation. You will play a
key role in expanding our presence across retail, wholesalers, and distributors, while
ensuring excellence in in-store execution and strong partner relationships.
Key Responsibilities
Expansion & Channel Development
• Identify and onboard new retailers, wholesalers, and distributors to expand
offline brand presence.
• Support the brand's go-to-market strategy in new channels and regions.
• Build and maintain strong relationships with retail and distribution partners.
In-store Execution
• Plan and execute in-store activations, sampling, and product demonstrations
to drive sell-through.
• Ensure optimal merchandising, product display, and planogram compliance
at all retail touchpoints.
• Coordinate the production and distribution of POSM materials (point-of-sale
materials).
Trade Promotion & Campaign Planning
• Develop and propose trade promotions and seasonal campaigns to drive sales
uplift.
• Monitor and report the effectiveness of trade campaigns and promotions.
• Collaborate with the management and marketing team to align brand and
commercial goals.
Operational & Inventory Coordination
• Track and manage inventory movement for activations, sampling, and trade
activities.
• Coordinate with the warehouse team to ensure sufficient stock for offline
initiatives.
Retail & Partner Relations
• Act as the key liaison between the company and retail partners.
• Conduct regular market visits to gather insights, assess execution quality, and
identify growth opportunities
2–4 years’ experience in trade marketing, retail marketing, or channel
development, preferably in consumer goods or e-commerce brands.
• Strong understanding of retail dynamics, merchandising standards, and
activation planning.
• Excellent communication and stakeholder management skills.
• Hands-on, agile, and resourceful with the ability to work independently and
travel when needed.
Hiredly X, the headhunting team of Hiredly, makes headhunting accessible and affordable for every employer, no matter the size or industry.We help employers screen and source the best candidates through exclusive access to our job portal database.Assisted with AI, we make the headhunting process fast and accurate, allowing us to be competitive with our fees.
#J-18808-LjbffrTrade Marketing Executive
Posted today
Job Viewed
Job Description
2–4 years’ experience in trade marketing, retail marketing, or channel development, preferably in consumer goods or e-commerce brands. • Strong understanding of retail dynamics, merchandising standards, and activation planning. • Excellent communication and stakeholder management skills. • Hands-on, agile, and resourceful with the ability to work independently and travel when needed. Hiredly X, the headhunting team of Hiredly, makes headhunting accessible and affordable for every employer, no matter the size or industry.We help employers screen and source the best candidates through exclusive access to our job portal database.Assisted with AI, we make the headhunting process fast and accurate, allowing us to be competitive with our fees.
#J-18808-Ljbffr
Trade Marketing Manager
Posted today
Job Viewed
Job Description
Overall Job Objectives: The Trade Marketing Manager will be responsible for leading trade marketing initiatives across Malaysia. This role focuses on developing and executing trade strategies to strengthen brand presence, drive sales growth, and support channel development. The position requires close collaboration with sales, marketing, and external partners to ensure impactful execution of campaigns, activations, and trade programs. Core Responsibilities: Develop and implement annual trade marketing plans for Beam Suntory brands across on-trade and off-trade channels. Plan and execute trade activations, consumer promotions, and merchandising programs to maximize visibility and engagement. Manage production, distribution, and placement of POSM to ensure strong in-store presence. Coordinate with brand marketing team to align trade plans with overall brand strategies. Performance Monitoring & Analysis Track and evaluate the effectiveness of trade programs and activations, providing actionable insights and recommendations. Monitor market trends, competitor activities, and shopper insights to support strategy adjustments. Prepare and present regular reports on trade marketing performance and ROI. Cross-Functional & Partner Collaboration Work closely with sales team to design and implement channel-specific strategies that support sales and distribution objectives. Build and maintain strong relationships with trade partners, key accounts, and outlets. Liaise with supply chain and logistics to ensure timely availability of materials and execution readiness. Budget & Process Management Plan and manage the A&P (Advertising & Promotion) budget effectively, ensuring cost efficiency. Ensure compliance with company policies and brand guidelines in all trade marketing activities. Continuously review and improve trade marketing processes for efficiency and impact. Requirements: Bachelor’s Degree in Marketing, Business, or related field. 5–7 years’ experience
in trade marketing or channel development, ideally in
FMCG, liquor, or beverage industry . Proven ability to
independently plan and execute trade marketing strategies
with minimal supervision. Strong understanding of
on-trade and off-trade channels
in Malaysia. Experience in
managing A&P budgets
and delivering ROI. Strong project management and organizational skills to handle multiple activations at once. Excellent communication, negotiation, and stakeholder management skills (liaising with
principals, internal sales, and trade partners ). Analytical mindset – ability to track KPIs and adjust strategies independently. Willing to travel frequently for market visits and activations. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Strategy/Planning and Marketing Industries Food and Beverage Retail Referrals increase your chances of interviewing at Tong Woh Enterprise Sdn Bhd by 2x Sign in to set job alerts for “Trade Marketing Manager” roles.
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Brand Manager (Malaysia, Singapore, and Brunei)
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 7 hours ago Petaling Jaya, Selangor, Malaysia 2 months ago Federal Territory of Kuala Lumpur, Malaysia 1 day ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Petaling Jaya, Selangor, Malaysia 4 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Procurement Category Manager – Marketing & Business Services
Federal Territory of Kuala Lumpur, Malaysia 2 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Petaling Jaya, Selangor, Malaysia 1 month ago Category Strategy and Innovation Manager
Petaling Jaya, Selangor, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Petaling Jaya, Selangor, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago KERING EYEWEAR Assistant Trade Marketing Manager
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago Petaling Jaya, Selangor, Malaysia 1 hour ago Petaling Jaya, Selangor, Malaysia 5 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago EON Multi-Brand Body & Paint (B&P) Workshop Manager
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Marketing Manager (Luxury Fashion/ Lifestyle Brand)
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Trade Marketing & PR Manager
Posted 7 days ago
Job Viewed
Job Description
Trade Marketing & PR Manager page is loadedTrade Marketing & PR Manager Apply locations Bangsar South time type Full time posted on Posted 30+ Days Ago job requisition id JR08732
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”
JOB RESPONSIBILITIES:
What you will do:
Responsibilities :
Trade Marketing & Industry Positioning
Develop and execute B2B trade marketing campaigns to enhance the company's reputation among advertisers and media buyers.
Position the company as a thought leader in the media and advertising industry through strategic marketing efforts.
Ensure consistent brand messaging and positioning across all trade marketing materials.
Work with the sales and business development teams to create compelling marketing collateral, case studies, and sales decks.
Public Relations & Corporate Communications
Develop and manage PR strategies to increase the company's visibility in trade media, industry publications, and conferences.
Build and maintain strong relationships with journalists, editors, and key media contacts in the advertising and media industry.
Craft press releases, opinion pieces, and industry reports to highlight the company's expertise and innovations.
Act as the company spokesperson when required , ensuring strong and positive media representation.
Industry Events & Sponsorships
Plan and execute trade events, sponsorships, and industry networking opportunities to elevate brand presence.
Manage the company's participation in advertising and media industry conferences, awards, and trade expos.
Organize client engagement events, thought leadership panels, and speaking opportunities for company executives.
Work closely with internal teams to develop presentation materials, keynote speeches, and event branding.
Marketing Communications & Content Strategy
Create B2B marketing content, including whitepapers, blog posts, newsletters, and thought leadership pieces.
Develop case studies and success stories showcasing campaign effectiveness and industry expertise .
Work with the digital marketing team to enhance the company's LinkedIn and B2B digital presence.
Ensure all marketing and PR materials are aligned with company messaging, positioning, and business goals.
Stakeholder Collaboration & Internal Support
Work closely with the sales and business teams to support lead generation and client retention efforts.
Collaborate with product and campaign teams to market new advertising solutions and services effectively.
Manage relationships with agencies, creative partners, and external vendors to execute trade marketing campaigns.
Monitor market trends, competitor activities, and industry developments, providing strategic recommendations.
REQUIREMENTS:
Who you are:
5-8 years of experience in B2B marketing, trade marketing, corporate communications, or PR.
Strong experience in advertising, media, or digital marketing industries preferred.
Proven track record in executing successful trade marketing and PR strategies.
Strong writing and content creation skills for PR, press releases, and thought leadership articles.
Experience in event planning, sponsorships, and industry networking.
Strong stakeholder management, negotiation, and relationship-building skills.
Ability to work with media, agencies, and industry bodies to enhance brand visibility.
Proficiency in marketing tools, CRM, digital advertising, and social media (LinkedIn, trade platforms, etc.).
Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms.
As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.
#J-18808-LjbffrEvents & Trade Marketing Manager
Posted 7 days ago
Job Viewed
Job Description
Position: Events & Trade Marketing Manager
Hybrid Work | International Travel Opportunities | Based in the Malaysia
Join Addiction Pet Foods – a global leader in premium pet nutrition – and bring our brand to life across the world! We’re looking for an experienced Events & Trade Marketing Manager who thrives on creating unforgettable experiences, building powerful partnerships, and traveling internationally for events to connect with markets, partners, and customers.
What You’ll Do:
- Lead the strategy and execution of high-impact B2B and B2C events across global markets – from large-scale expos to branded experiential activations.
- Build and manage strategic partnerships with corporates, retailers, lifestyle brands, and more to amplify our reach.
- Develop and roll out trade marketing plans that drive visibility, trial, and sales in key markets.
- Manage budgets, measure ROI, and ensure every initiative delivers measurable value.
- Collaborate cross-functionally with sales, marketing, product, and creative teams to deliver integrated campaigns.
What We’re Looking For:
- 5+ years’ experience in events management, trade marketing, and partnerships.
- Proven track record in organizing international events and building win-win partnerships.
- Strategic thinker with exceptional organizational skills and the ability to manage multiple projects across countries.
- Willingness and excitement to travel internationally for events and market initiatives.
- Strong communication, negotiation, and stakeholder management skills.
Why Join Us?
At Addiction Pet Foods, we’re more than a pet food company – we’re passionate advocates for pet health and environmental sustainability. In this role, you’ll have the opportunity to see the world, grow a global brand, and work with inspiring partners while shaping unforgettable experiences for our customers and communities.
Apply Now and send your CV to , and take your career global with Addiction Pet Foods.
Assistant Trade Marketing Manager
Posted 11 days ago
Job Viewed
Job Description
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We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the roleDive into the heart of commerce as our new Assistant Trade Marketing Manager at Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence. With you on our team, our leading brands will shine in stores, engaging our customers and driving demand. Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces. This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.
Your responsibilities- Develop channel-specific 4P strategy and tactics.
- Manage trade marketing budget and define channel trade marketing KPIs.
- Translate brand marketing actions into customer marketing actions.
- Contribute to channel marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams.
- Continuous analysis of customer position, working together with Regional Sales Manager to recommend in-store action aimed at strengthening Reckitt's position within categories.
- Implement category strategies and vision across customers; lead and support the implementing of Reckitt’s promotional strategy across customers, in line with brand priorities and media plans.
- Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
- Conduct intensive Financial Modelling to support decision process e.g., Ranging, Promotion.
- Develop ‘Go to Market” strategies for all category reviews with major customers.
- Develop, initiate, and execute customer engagement programs for channel involved.
- Continuous understanding on external factors and competitor’s activities of the channel involved.
- Contribute to forecast accuracy via timely and accurate input into forecasting process.
- Prior trade marketing experience with a blue-chip consumer goods company of at least two years, and preferably additional functional experience in either: Sales/Key Account function
- Strong analytical skills with ability to develop strategies, tactics and measurable implementation
- Demonstrate commercial understanding of business issues/opportunities.
- Strong understanding of sales and marketing strategy and planning issues.
- Strong interpersonal skills capable of building strong working relationships and influencing customers and internal teams.
- Strong communication skills, both written and oral (in English).
Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.
What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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Assistant Manager, Trade Marketing
Posted 11 days ago
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Job Description
Join to apply for the Assistant Manager, Trade Marketing role at Universal Robina Munchy's
1 week ago Be among the first 25 applicants
Join to apply for the Assistant Manager, Trade Marketing role at Universal Robina Munchy's
- Support Category Development to jointly develop category / brand vision with marketing. Planning and execution excellence for marketing plans and NPD launches.
- Lead POSM preparation and sampling execution with internal stakeholders. Plans, track and review performance for future learnings and improvement.
Job Summary / Purpose
- Support Category Development to jointly develop category / brand vision with marketing. Planning and execution excellence for marketing plans and NPD launches.
- Lead POSM preparation and sampling execution with internal stakeholders. Plans, track and review performance for future learnings and improvement.
- Responsible for all national promotion & NPD POSM purchase, APC preparation, delivery, tracking and process invoices.
- Lead sampling execution with sales team by preparing sampling outlet list and manage issues faced by sales team & agency.
- To ensure National Promotion forecast volume is according to budget or PNL.
- To prepare display conformance photo report for incentive purpose.
- Manage additional Trade Display Budget – drive additional display for campaign / NPD, manage claim of trade display and listing fees of NPD.
- Prepare National Promotion Post Promo Evaluation and share with internal teams.
- Preparation of new launch product – establish quantity of listing sample & pack to deliver to sales team.
- To prepare Sales Bulletin for sales manager to brief sales rep / merchandiser during month end meeting.
- Clearance fund / listing fees management.
- Minimum Degree in Business / Marketing.
- Minimum 5 years related experience with minimum 3 years’ experience in category development.
- Experience in the FMCG industry is an added advantage.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Manufacturing
Referrals increase your chances of interviewing at Universal Robina Munchy's by 2x
Sign in to set job alerts for “Assistant Trade Marketing Manager” roles.Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Petaling Jaya, Selangor, Malaysia 2 months ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Trade Marketing Manager (Channel Support Specialist)Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago
Petaling Jaya, Selangor, Malaysia 1 day ago
Petaling Jaya, Selangor, Malaysia MYR3,500.00-MYR5,000.00 1 month ago
Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Petaling Jaya, Selangor, Malaysia 1 day ago
Executive, Events & Promotion (Trade Marketing & Events)WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Senior Executive, Trade Marketing (Global Export) Marketing Campaigns Executive - ShopeeFoodKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 months ago
Petaling Jaya, Selangor, Malaysia 8 hours ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Bukit Jalil, Federal Territory of Kuala Lumpur, Malaysia 3 months ago
Marketing Campaign Executive - ShopeePayKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago
Trade Marketing Manager (Pet Specialty Retail Channel)Petaling Jaya, Selangor, Malaysia 5 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 months ago
Media Buy Executive - Offline Branding, MarketingKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Marketing Executive - Events & CommunityPetaling Jaya, Selangor, Malaysia MYR3,000.00-MYR3,800.00 1 month ago
Petaling Jaya, Selangor, Malaysia 1 day ago
Federal Territory of Kuala Lumpur, Malaysia 1 day ago
Events and Promotion Lead, Trade Marketing, EventsWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago
Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 months ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 months ago
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#J-18808-LjbffrAssistant Trade Marketing Manager
Posted 11 days ago
Job Viewed
Job Description
We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our mission to make access to high-quality hygiene, wellness, and nourishment a right, not a privilege.
SalesOur Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making high-quality hygiene, wellness, and nourishment accessible in stores and online. We focus on achieving outperformance across all channels in highly competitive categories, fostering a dynamic, fast-paced environment where cross-functional collaboration is encouraged. We have around 10,000 salespeople worldwide, working in roles such as Field Sales, Key Accounts, Trade Marketing, and Category Development.
About the roleAs our new Assistant Trade Marketing Manager, you will lead the creation of impactful strategies to boost sales and market presence. Your expertise with the 4Ps will drive innovative category strategies, embody the brand vision in marketplaces, and shape market trends. You will act as a brand envoy in partner stores, setting the stage for others to execute your strategies effectively.
Responsibilities- Develop channel-specific 4P strategies and tactics.
- Manage trade marketing budgets and define channel KPIs.
- Translate brand marketing actions into customer marketing initiatives.
- Contribute to channel marketing plans with customer and category analysis and promotional strategies, serving as the key contact for brand marketing teams.
- Analyze customer positions continuously and collaborate with Regional Sales Managers to recommend in-store actions to strengthen Reckitt's market position.
- Implement category strategies and vision across customers, supporting promotional strategies aligned with brand priorities and media plans.
- Perform ROI analyses to guide commercial outcomes and optimize trade spend.
- Conduct financial modeling to support decisions such as Ranging and Promotions.
- Develop 'Go to Market' strategies for category reviews with major customers.
- Initiate and execute customer engagement programs for relevant channels.
- Monitor external factors and competitor activities within the channel.
- Contribute to forecast accuracy through timely and accurate input into the forecasting process.
- At least two years of trade marketing experience with a blue-chip consumer goods company, with additional experience in Sales or Key Account functions preferred.
- Strong analytical skills with the ability to develop strategies and measurable implementations.
- Commercial understanding of business issues and opportunities.
- Knowledge of sales and marketing strategy and planning.
- Excellent interpersonal skills for building relationships and influencing stakeholders.
- Strong communication skills in English, both written and oral.
Trade Marketing, Field Sales, Ecommerce, Data Analysis, Leadership, Consumer & Shopper Insights, Customer & Category Analysis, Collaboration, Influencing, Consultative Selling, Channel & Sales Strategy, Product Planning, Business and Financial Acumen, Negotiation, P&L Management, Strategy Execution, Operational Excellence.
What we offerWe prioritize inclusion, supporting our employees through Employee Resource Groups, parental benefits, mental health programs, life insurance, and global share plans. We recognize performance with short-term incentives, aligned with Reckitt's pay-for-performance philosophy.
EqualityWe hire for potential as well as experience. All qualified applicants will receive consideration for employment without regard to age, disability, or other protected categories.
#J-18808-LjbffrTrade Marketing Manager - FMCG
Posted 11 days ago
Job Viewed
Job Description
- Develop and implement strategic trade marketing plans for all categories across the organization.
- Collaborate with sales and marketing teams to align company goals and visions.
- Analyze market trends and competitors to identify opportunities and key issues.
- Lead trade marketing initiatives to ensure proper strategy is in place to meet sales and corporate objectives.
- Monitor and analyze performance metrics to evaluate the effectiveness of marketing strategy.
- Manage budget and resources for marketing activities.
- Ensure all marketing activities comply with the overall brand strategy.
- Provide leadership and support to the marketing team.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 5 years of relevant experience in Trade Marketing or Channel Marketing within FMCG, preferably with a strong background in food and beverage categories.
- Strong people management experience.
- Agile and proactive, with a strong ability to lead change in a dynamic environment.
- Strong understanding of FMCG distribution channels and shopper behavior.
- Analytical mindset with proficiency in Nielsen, Kantar, or similar data tools.
- Proactive, organized, and able to manage multiple projects simultaneously.
- Excellent communication and stakeholder management skills.
- An attractive salary package.
- Opportunity to lead a team across all channels.