130 Trade Marketing Manager jobs in Malaysia

Trade Marketing Manager

Petaling Jaya, Selangor Tong Woh Enterprise Sdn Bhd

Posted 5 days ago

Job Viewed

Tap Again To Close

Job Description

2 days ago Be among the first 25 applicants

Direct message the job poster from Tong Woh Enterprise Sdn Bhd

Senior Executive of People & Culture at TWE

Overall Job Objectives:

The Trade Marketing Manager will be responsible for leading trade marketing initiatives across Malaysia. This role focuses on developing and executing trade strategies to strengthen brand presence, drive sales growth, and support channel development. The position requires close collaboration with sales, marketing, and external partners to ensure impactful execution of campaigns, activations, and trade programs.

Core Responsibilities:

  • Develop and implement annual trade marketing plans for Beam Suntory brands across on-trade and off-trade channels.
  • Plan and execute trade activations, consumer promotions, and merchandising programs to maximize visibility and engagement.
  • Manage production, distribution, and placement of POSM to ensure strong in-store presence.
  • Coordinate with brand marketing team to align trade plans with overall brand strategies.

Performance Monitoring & Analysis

  • Track and evaluate the effectiveness of trade programs and activations, providing actionable insights and recommendations.
  • Monitor market trends, competitor activities, and shopper insights to support strategy adjustments.
  • Prepare and present regular reports on trade marketing performance and ROI.

Cross-Functional & Partner Collaboration

  • Work closely with sales team to design and implement channel-specific strategies that support sales and distribution objectives.
  • Build and maintain strong relationships with trade partners, key accounts, and outlets.
  • Liaise with supply chain and logistics to ensure timely availability of materials and execution readiness.

Budget & Process Management

  • Plan and manage the A&P (Advertising & Promotion) budget effectively, ensuring cost efficiency.
  • Ensure compliance with company policies and brand guidelines in all trade marketing activities.
  • Continuously review and improve trade marketing processes for efficiency and impact.

Requirements:

  • Bachelor’s Degree in Marketing, Business, or related field.
  • 5–7 years’ experience in trade marketing or channel development, ideally in FMCG, liquor, or beverage industry .
  • Proven ability to independently plan and execute trade marketing strategies with minimal supervision.
  • Strong understanding of on-trade and off-trade channels in Malaysia.
  • Experience in managing A&P budgets and delivering ROI.
  • Strong project management and organizational skills to handle multiple activations at once.
  • Excellent communication, negotiation, and stakeholder management skills (liaising with principals, internal sales, and trade partners ).
  • Analytical mindset – ability to track KPIs and adjust strategies independently.
  • Willing to travel frequently for market visits and activations.
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Strategy/Planning and Marketing
  • Industries Food and Beverage Retail

Referrals increase your chances of interviewing at Tong Woh Enterprise Sdn Bhd by 2x

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Brand Manager (Malaysia, Singapore, and Brunei)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 7 hours ago

Petaling Jaya, Selangor, Malaysia 2 months ago

Federal Territory of Kuala Lumpur, Malaysia 1 day ago

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Petaling Jaya, Selangor, Malaysia 4 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Procurement Category Manager – Marketing & Business Services

Federal Territory of Kuala Lumpur, Malaysia 2 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Petaling Jaya, Selangor, Malaysia 1 month ago

Category Strategy and Innovation Manager

Petaling Jaya, Selangor, Malaysia 4 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Petaling Jaya, Selangor, Malaysia 1 month ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

KERING EYEWEAR Assistant Trade Marketing Manager

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago

Petaling Jaya, Selangor, Malaysia 1 hour ago

Petaling Jaya, Selangor, Malaysia 5 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago

EON Multi-Brand Body & Paint (B&P) Workshop Manager

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Marketing Manager (Luxury Fashion/ Lifestyle Brand)

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

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Trade Marketing Manager

Petaling Jaya, Selangor Tong Woh Enterprise Sdn Bhd

Posted today

Job Viewed

Tap Again To Close

Job Description

2 days ago Be among the first 25 applicants Direct message the job poster from Tong Woh Enterprise Sdn Bhd Senior Executive of People & Culture at TWE

Overall Job Objectives: The Trade Marketing Manager will be responsible for leading trade marketing initiatives across Malaysia. This role focuses on developing and executing trade strategies to strengthen brand presence, drive sales growth, and support channel development. The position requires close collaboration with sales, marketing, and external partners to ensure impactful execution of campaigns, activations, and trade programs. Core Responsibilities: Develop and implement annual trade marketing plans for Beam Suntory brands across on-trade and off-trade channels. Plan and execute trade activations, consumer promotions, and merchandising programs to maximize visibility and engagement. Manage production, distribution, and placement of POSM to ensure strong in-store presence. Coordinate with brand marketing team to align trade plans with overall brand strategies. Performance Monitoring & Analysis Track and evaluate the effectiveness of trade programs and activations, providing actionable insights and recommendations. Monitor market trends, competitor activities, and shopper insights to support strategy adjustments. Prepare and present regular reports on trade marketing performance and ROI. Cross-Functional & Partner Collaboration Work closely with sales team to design and implement channel-specific strategies that support sales and distribution objectives. Build and maintain strong relationships with trade partners, key accounts, and outlets. Liaise with supply chain and logistics to ensure timely availability of materials and execution readiness. Budget & Process Management Plan and manage the A&P (Advertising & Promotion) budget effectively, ensuring cost efficiency. Ensure compliance with company policies and brand guidelines in all trade marketing activities. Continuously review and improve trade marketing processes for efficiency and impact. Requirements: Bachelor’s Degree in Marketing, Business, or related field. 5–7 years’ experience

in trade marketing or channel development, ideally in

FMCG, liquor, or beverage industry . Proven ability to

independently plan and execute trade marketing strategies

with minimal supervision. Strong understanding of

on-trade and off-trade channels

in Malaysia. Experience in

managing A&P budgets

and delivering ROI. Strong project management and organizational skills to handle multiple activations at once. Excellent communication, negotiation, and stakeholder management skills (liaising with

principals, internal sales, and trade partners ). Analytical mindset – ability to track KPIs and adjust strategies independently. Willing to travel frequently for market visits and activations. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Strategy/Planning and Marketing Industries Food and Beverage Retail Referrals increase your chances of interviewing at Tong Woh Enterprise Sdn Bhd by 2x Sign in to set job alerts for “Trade Marketing Manager” roles.

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Brand Manager (Malaysia, Singapore, and Brunei)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 7 hours ago Petaling Jaya, Selangor, Malaysia 2 months ago Federal Territory of Kuala Lumpur, Malaysia 1 day ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Petaling Jaya, Selangor, Malaysia 4 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Procurement Category Manager – Marketing & Business Services

Federal Territory of Kuala Lumpur, Malaysia 2 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Petaling Jaya, Selangor, Malaysia 1 month ago Category Strategy and Innovation Manager

Petaling Jaya, Selangor, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Petaling Jaya, Selangor, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago KERING EYEWEAR Assistant Trade Marketing Manager

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago Petaling Jaya, Selangor, Malaysia 1 hour ago Petaling Jaya, Selangor, Malaysia 5 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago EON Multi-Brand Body & Paint (B&P) Workshop Manager

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Marketing Manager (Luxury Fashion/ Lifestyle Brand)

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Events & Trade Marketing Manager

Johor Bahru, Johor Addiction Foods NZ Ltd.

Posted 8 days ago

Job Viewed

Tap Again To Close

Job Description

Position: Events & Trade Marketing Manager
Hybrid Work | International Travel Opportunities | Based in the Malaysia

Join Addiction Pet Foods – a global leader in premium pet nutrition – and bring our brand to life across the world! We’re looking for an experienced Events & Trade Marketing Manager who thrives on creating unforgettable experiences, building powerful partnerships, and traveling internationally for events to connect with markets, partners, and customers.

What You’ll Do:

  • Lead the strategy and execution of high-impact B2B and B2C events across global markets – from large-scale expos to branded experiential activations.
  • Build and manage strategic partnerships with corporates, retailers, lifestyle brands, and more to amplify our reach.
  • Develop and roll out trade marketing plans that drive visibility, trial, and sales in key markets.
  • Manage budgets, measure ROI, and ensure every initiative delivers measurable value.
  • Collaborate cross-functionally with sales, marketing, product, and creative teams to deliver integrated campaigns.

What We’re Looking For:

  • 5+ years’ experience in events management, trade marketing, and partnerships.
  • Proven track record in organizing international events and building win-win partnerships.
  • Strategic thinker with exceptional organizational skills and the ability to manage multiple projects across countries.
  • Willingness and excitement to travel internationally for events and market initiatives.
  • Strong communication, negotiation, and stakeholder management skills.


Why Join Us?
At Addiction Pet Foods, we’re more than a pet food company – we’re passionate advocates for pet health and environmental sustainability. In this role, you’ll have the opportunity to see the world, grow a global brand, and work with inspiring partners while shaping unforgettable experiences for our customers and communities.

Apply Now and send your CV to , and take your career global with Addiction Pet Foods.

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Assistant Trade Marketing Manager

Kuala Lumpur, Kuala Lumpur Reckitt Benckiser LLC

Posted 12 days ago

Job Viewed

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Job Description

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We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Dive into the heart of commerce as our new Assistant Trade Marketing Manager at Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence. With you on our team, our leading brands will shine in stores, engaging our customers and driving demand. Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces. This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.

Your responsibilities
  • Develop channel-specific 4P strategy and tactics.
  • Manage trade marketing budget and define channel trade marketing KPIs.
  • Translate brand marketing actions into customer marketing actions.
  • Contribute to channel marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams.
  • Continuous analysis of customer position, working together with Regional Sales Manager to recommend in-store action aimed at strengthening Reckitt's position within categories.
  • Implement category strategies and vision across customers; lead and support the implementing of Reckitt’s promotional strategy across customers, in line with brand priorities and media plans.
  • Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
  • Conduct intensive Financial Modelling to support decision process e.g., Ranging, Promotion.
  • Develop ‘Go to Market” strategies for all category reviews with major customers.
  • Develop, initiate, and execute customer engagement programs for channel involved.
  • Continuous understanding on external factors and competitor’s activities of the channel involved.
  • Contribute to forecast accuracy via timely and accurate input into forecasting process.
The experience we're looking for
  • Prior trade marketing experience with a blue-chip consumer goods company of at least two years, and preferably additional functional experience in either: Sales/Key Account function
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
  • Demonstrate commercial understanding of business issues/opportunities.
  • Strong understanding of sales and marketing strategy and planning issues.
  • Strong interpersonal skills capable of building strong working relationships and influencing customers and internal teams.
  • Strong communication skills, both written and oral (in English).
The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Assistant Trade Marketing Manager

Kuala Lumpur, Kuala Lumpur Reckitt

Posted 12 days ago

Job Viewed

Tap Again To Close

Job Description

We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our mission to make access to high-quality hygiene, wellness, and nourishment a right, not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making high-quality hygiene, wellness, and nourishment accessible in stores and online. We focus on achieving outperformance across all channels in highly competitive categories, fostering a dynamic, fast-paced environment where cross-functional collaboration is encouraged. We have around 10,000 salespeople worldwide, working in roles such as Field Sales, Key Accounts, Trade Marketing, and Category Development.

About the role

As our new Assistant Trade Marketing Manager, you will lead the creation of impactful strategies to boost sales and market presence. Your expertise with the 4Ps will drive innovative category strategies, embody the brand vision in marketplaces, and shape market trends. You will act as a brand envoy in partner stores, setting the stage for others to execute your strategies effectively.

Responsibilities
  1. Develop channel-specific 4P strategies and tactics.
  2. Manage trade marketing budgets and define channel KPIs.
  3. Translate brand marketing actions into customer marketing initiatives.
  4. Contribute to channel marketing plans with customer and category analysis and promotional strategies, serving as the key contact for brand marketing teams.
  5. Analyze customer positions continuously and collaborate with Regional Sales Managers to recommend in-store actions to strengthen Reckitt's market position.
  6. Implement category strategies and vision across customers, supporting promotional strategies aligned with brand priorities and media plans.
  7. Perform ROI analyses to guide commercial outcomes and optimize trade spend.
  8. Conduct financial modeling to support decisions such as Ranging and Promotions.
  9. Develop 'Go to Market' strategies for category reviews with major customers.
  10. Initiate and execute customer engagement programs for relevant channels.
  11. Monitor external factors and competitor activities within the channel.
  12. Contribute to forecast accuracy through timely and accurate input into the forecasting process.
Experience required
  • At least two years of trade marketing experience with a blue-chip consumer goods company, with additional experience in Sales or Key Account functions preferred.
  • Strong analytical skills with the ability to develop strategies and measurable implementations.
  • Commercial understanding of business issues and opportunities.
  • Knowledge of sales and marketing strategy and planning.
  • Excellent interpersonal skills for building relationships and influencing stakeholders.
  • Strong communication skills in English, both written and oral.
Skills for success

Trade Marketing, Field Sales, Ecommerce, Data Analysis, Leadership, Consumer & Shopper Insights, Customer & Category Analysis, Collaboration, Influencing, Consultative Selling, Channel & Sales Strategy, Product Planning, Business and Financial Acumen, Negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

We prioritize inclusion, supporting our employees through Employee Resource Groups, parental benefits, mental health programs, life insurance, and global share plans. We recognize performance with short-term incentives, aligned with Reckitt's pay-for-performance philosophy.

Equality

We hire for potential as well as experience. All qualified applicants will receive consideration for employment without regard to age, disability, or other protected categories.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Trade Marketing Manager - FMCG

Kuala Lumpur, Kuala Lumpur Businesslist

Posted 12 days ago

Job Viewed

Tap Again To Close

Job Description

  • Develop and implement strategic trade marketing plans for all categories across the organization.
  • Collaborate with sales and marketing teams to align company goals and visions.
  • Analyze market trends and competitors to identify opportunities and key issues.
  • Lead trade marketing initiatives to ensure proper strategy is in place to meet sales and corporate objectives.
  • Monitor and analyze performance metrics to evaluate the effectiveness of marketing strategy.
  • Manage budget and resources for marketing activities.
  • Ensure all marketing activities comply with the overall brand strategy.
  • Provide leadership and support to the marketing team.
The Successful Applicant
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 5 years of relevant experience in Trade Marketing or Channel Marketing within FMCG, preferably with a strong background in food and beverage categories.
  • Strong people management experience.
  • Agile and proactive, with a strong ability to lead change in a dynamic environment.
  • Strong understanding of FMCG distribution channels and shopper behavior.
  • Analytical mindset with proficiency in Nielsen, Kantar, or similar data tools.
  • Proactive, organized, and able to manage multiple projects simultaneously.
  • Excellent communication and stakeholder management skills.
What's on Offer
  • An attractive salary package.
  • Opportunity to lead a team across all channels.
ContactAria JalalullailQuote job refJN-052025-6751705Phone number #J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Assistant Trade Marketing Manager

Kuala Lumpur, Kuala Lumpur Reckitt

Posted 12 days ago

Job Viewed

Tap Again To Close

Job Description

Reckitt Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Reckitt Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

6 days ago Be among the first 25 applicants

Join to apply for the Assistant Trade Marketing Manager role at Reckitt

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About The Role

Dive into the heart of commerce as our new Assistant Trade Marketing Manager at Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence. With you on our team, our leading brands will shine in stores, engaging our customers and driving demand. Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces. This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.

Your responsibilities

  • Develop channel-specific 4P strategy and tactics.
  • Manage trade marketing budget and define channel trade marketing KPIs.
  • Translate brand marketing actions into customer marketing actions.
  • Contribute to channel marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams.
  • Continuous analysis of customer position, working together with Regional Sales Manager to recommend in-store action aimed at strengthening Reckitt's position within categories.
  • Implement category strategies and vision across customers; lead and support the implementing of Reckitt’s promotional strategy across customers, in line with brand priorities and media plans.
  • Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives.
  • Conduct intensive Financial Modelling to support decision process e.g., Ranging, Promotion.
  • Develop ‘Go to Market” strategies for all category reviews with major customers.
  • Develop, initiate, and execute customer engagement programs for channel involved.
  • Continuous understanding on external factors and competitor’s activities of the channel involved.
  • Contribute to forecast accuracy via timely and accurate input into forecasting process.

The experience we're looking for

  • Prior trade marketing experience with a blue-chip consumer goods company of at least two years, and preferably additional functional experience in either: Sales/Key Account function
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
  • Demonstrate commercial understanding of business issues/opportunities.
  • Strong understanding of sales and marketing strategy and planning issues.
  • Strong interpersonal skills capable of building strong working relationships and influencing customers and internal teams.
  • Strong communication skills, both written and oral (in English).

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business acumen; financial acumen, commercial acumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Industries
Industries
  • Consumer Goods Rental

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Trade Marketing Manager - FMCG

Kuala Lumpur, Kuala Lumpur Businesslist

Posted today

Job Viewed

Tap Again To Close

Job Description

Develop and implement strategic trade marketing plans for all categories across the organization. Collaborate with sales and marketing teams to align company goals and visions. Analyze market trends and competitors to identify opportunities and key issues. Lead trade marketing initiatives to ensure proper strategy is in place to meet sales and corporate objectives. Monitor and analyze performance metrics to evaluate the effectiveness of marketing strategy. Manage budget and resources for marketing activities. Ensure all marketing activities comply with the overall brand strategy. Provide leadership and support to the marketing team. The Successful Applicant

Bachelor's degree in Marketing, Business Administration, or related field. Minimum 5 years of relevant experience in Trade Marketing or Channel Marketing within FMCG, preferably with a strong background in food and beverage categories. Strong people management experience. Agile and proactive, with a strong ability to lead change in a dynamic environment. Strong understanding of FMCG distribution channels and shopper behavior. Analytical mindset with proficiency in Nielsen, Kantar, or similar data tools. Proactive, organized, and able to manage multiple projects simultaneously. Excellent communication and stakeholder management skills. What's on Offer

An attractive salary package. Opportunity to lead a team across all channels. ContactAria JalalullailQuote job refJN-052025-6751705Phone number #J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Assistant Trade Marketing Manager

Kuala Lumpur, Kuala Lumpur Reckitt

Posted today

Job Viewed

Tap Again To Close

Job Description

We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our mission to make access to high-quality hygiene, wellness, and nourishment a right, not a privilege.

Sales Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making high-quality hygiene, wellness, and nourishment accessible in stores and online. We focus on achieving outperformance across all channels in highly competitive categories, fostering a dynamic, fast-paced environment where cross-functional collaboration is encouraged. We have around 10,000 salespeople worldwide, working in roles such as Field Sales, Key Accounts, Trade Marketing, and Category Development.

About the role As our new Assistant Trade Marketing Manager, you will lead the creation of impactful strategies to boost sales and market presence. Your expertise with the 4Ps will drive innovative category strategies, embody the brand vision in marketplaces, and shape market trends. You will act as a brand envoy in partner stores, setting the stage for others to execute your strategies effectively.

Responsibilities

Develop channel-specific 4P strategies and tactics.

Manage trade marketing budgets and define channel KPIs.

Translate brand marketing actions into customer marketing initiatives.

Contribute to channel marketing plans with customer and category analysis and promotional strategies, serving as the key contact for brand marketing teams.

Analyze customer positions continuously and collaborate with Regional Sales Managers to recommend in-store actions to strengthen Reckitt's market position.

Implement category strategies and vision across customers, supporting promotional strategies aligned with brand priorities and media plans.

Perform ROI analyses to guide commercial outcomes and optimize trade spend.

Conduct financial modeling to support decisions such as Ranging and Promotions.

Develop 'Go to Market' strategies for category reviews with major customers.

Initiate and execute customer engagement programs for relevant channels.

Monitor external factors and competitor activities within the channel.

Contribute to forecast accuracy through timely and accurate input into the forecasting process.

Experience required

At least two years of trade marketing experience with a blue-chip consumer goods company, with additional experience in Sales or Key Account functions preferred.

Strong analytical skills with the ability to develop strategies and measurable implementations.

Commercial understanding of business issues and opportunities.

Knowledge of sales and marketing strategy and planning.

Excellent interpersonal skills for building relationships and influencing stakeholders.

Strong communication skills in English, both written and oral.

Skills for success Trade Marketing, Field Sales, Ecommerce, Data Analysis, Leadership, Consumer & Shopper Insights, Customer & Category Analysis, Collaboration, Influencing, Consultative Selling, Channel & Sales Strategy, Product Planning, Business and Financial Acumen, Negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer We prioritize inclusion, supporting our employees through Employee Resource Groups, parental benefits, mental health programs, life insurance, and global share plans. We recognize performance with short-term incentives, aligned with Reckitt's pay-for-performance philosophy.

Equality We hire for potential as well as experience. All qualified applicants will receive consideration for employment without regard to age, disability, or other protected categories.

#J-18808-Ljbffr
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Assistant Trade Marketing Manager

Kuala Lumpur, Kuala Lumpur Reckitt Benckiser LLC

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Job Description

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Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development. About the role

Dive into the heart of commerce as our new Assistant Trade Marketing Manager at Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence. With you on our team, our leading brands will shine in stores, engaging our customers and driving demand. Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces. This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life. Your responsibilities

Develop channel-specific 4P strategy and tactics. Manage trade marketing budget and define channel trade marketing KPIs. Translate brand marketing actions into customer marketing actions. Contribute to channel marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams. Continuous analysis of customer position, working together with Regional Sales Manager to recommend in-store action aimed at strengthening Reckitt's position within categories. Implement category strategies and vision across customers; lead and support the implementing of Reckitt’s promotional strategy across customers, in line with brand priorities and media plans. Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives. Conduct intensive Financial Modelling to support decision process e.g., Ranging, Promotion. Develop ‘Go to Market” strategies for all category reviews with major customers. Develop, initiate, and execute customer engagement programs for channel involved. Continuous understanding on external factors and competitor’s activities of the channel involved. Contribute to forecast accuracy via timely and accurate input into forecasting process. The experience we're looking for

Prior trade marketing experience with a blue-chip consumer goods company of at least two years, and preferably additional functional experience in either: Sales/Key Account function Strong analytical skills with ability to develop strategies, tactics and measurable implementation Demonstrate commercial understanding of business issues/opportunities. Strong understanding of sales and marketing strategy and planning issues. Strong interpersonal skills capable of building strong working relationships and influencing customers and internal teams. Strong communication skills, both written and oral (in English). The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence. What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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