738 Marketing Assistants jobs in Kuala Lumpur

2 days ago Be among the first 25 applicants

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We're on the hunt for a sales-driven and analytical Marketing Specialist who knows how to turn content into conversations, leads into customers, and campaigns into real revenue.

In this role, you’ll craft and execute strategic marketing initiatives that directly support our sales goals, from B2B lead generation to paid campaigns, from event execution to email nurturing. You’ll work closely with the sales team to align messaging, track performance, and refine the funnel with precision.

Key Responsibilities:

• Strategize and execute sales-focused marketing campaigns across digital and physical platforms
• Drive qualified traffic through SEO/SEM and optimize website performance with analytics
• Run targeted paid ads on LinkedIn, Facebook, Instagram & TikTok to attract B2B leads
• Plan and manage B2B email marketing journeys that warm leads for sales handoff
• Collaborate closely with sales to align messaging and accelerate deal cycles
• Organize both physical and online events that generate demand and brand authority
• Create/edit short-form video content and marketing visuals for campaigns
• Maintain and update the company website (experience with Wix or WordPress is a bonus)

What We're Looking For:

• Diploma or Degree in Marketing, Business, or related field
• 1–2 years of experience in digital marketing, preferably in B2B or tech/engineering sectors
• Strong understanding of sales funnels, lead nurturing, and conversion-focused strategies
• Confident in running digital ads and analyzing campaign performance
• Familiar with marketing tools (e.g, Canva, Beefree, Pally and others)
• Proficient in English (spoken and written)
• Tech-savvy and hands-on with execution

Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Drawbridge Technologies (M) Sdn Bhd by 2x

Sign in to set job alerts for “Marketing Specialist” roles. Marketing Projects (Open to Fresh Graduates)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Marketing - General Recruitment (2025 Intake)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Social Media Specialist (Marketing) - ShopeeFood

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago

Campaigns Management (Mall Marketing), SG Marketplace

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Brand Manager (Malaysia, Singapore, and Brunei) Internship - Marketing (Strategic Communication) (RID-00562)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

(Garena) Social Media Specialist - Contractor

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Manager, Marketing at MyTOWN Shopping Centre

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago

Federal Territory of Kuala Lumpur, Malaysia 1 month ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago

General Manager, Marketing (Pavilion Damansara Heights Mall)

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago

AliExpress-Integrated Marketing -Malaysia

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago

Petaling Jaya, Selangor, Malaysia 3 months ago

Marketing Brand & Communications, Senior Associate (Social Media & Content)

Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Executive, CRM at MyTOWN Shopping Centre

Seksyen 10, Selangor, Malaysia 3 days ago

Petaling Jaya, Selangor, Malaysia 3 months ago

Internship - Customer Development (Retail Marketing)

Seksyen 10, Selangor, Malaysia 3 days ago

Marketing Assistant - Sunway Square Mall

Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Executive / Senior Executive Product Marketing

Batu Caves, Selangor, Malaysia 3 weeks ago

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• Execute customer journey plans across all relevant touchpoints (both online and offline) to ensure an optimal experience with FC-P, contributing to OTIF (On-Time, In-Full) execution of country plans.

• Collaborate with Channel Managers to ensure consistent use of brand assets and effective marketing execution, supporting channel and category growth under the agile commercial execution framework.

• Lead the execution of major exhibitions (e.g., FHM and ICBS), including managing agency and supplier coordination, ensuring brand consistency, and conducting post-event analysis for continuous improvement.

• Work closely with the Marketing Manager to develop impactful sales materials (e.g., brochures, videos), and coordinate with distributors, culinary schools, and chefs to organize masterclasses with Brand Ambassadors.

• Support key account conversion by preparing pitching decks, launch plans for LTOs, and marketing collaborations. Assist in tracking bakery and beverage trends and organizing ideation sessions with internal and external stakeholders.

• Execute channel campaigns and maintain tracking reports for promotional sell-out activities. Organize regular product and application trainings for distributors and sales teams in collaboration with the culinary and technical teams.

• Lead the execution of distributor and wholesaler roadshows, deploy in-store visibility assets based on channel strategy, and manage the lead conversion list from all events and roadshows.

• Organize quarterly competitor benchmarking sessions with culinary and barista teams. Support customer interviews and testing sessions, and track competitor activities and pricing monthly with the Marketing Manager.

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Execute customer journey plans across all relevant touchpoints (both online and offline) to ensure an optimal experience with FC-P, contributing to OTIF (On-Time, In-Full) execution of country plans.

Collaborate with Channel Managers to ensure consistent use of brand assets and effective marketing execution, supporting channel and category growth under the agile commercial execution framework.

Lead the execution of major exhibitions (e.g., FHM and ICBS), including managing agency and supplier coordination, ensuring brand consistency, and conducting post-event analysis for continuous improvement.

Work closely with the Marketing Manager to develop impactful sales materials (e.g., brochures, videos), and coordinate with distributors, culinary schools, and chefs to organize masterclasses with Brand Ambassadors.

Support key account conversion by preparing pitching decks, launch plans for LTOs, and marketing collaborations. Assist in tracking bakery and beverage trends and organizing ideation sessions with internal and external stakeholders.

Execute channel campaigns and maintain tracking reports for promotional sell-out activities. Organize regular product and application trainings for distributors and sales teams in collaboration with the culinary and technical teams.

Lead the execution of distributor and wholesaler roadshows, deploy in-store visibility assets based on channel strategy, and manage the lead conversion list from all events and roadshows.

Organize quarterly competitor benchmarking sessions with culinary and barista teams. Support customer interviews and testing sessions, and track competitor activities and pricing monthly with the Marketing Manager.

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- Modern, energetic, and young working team. - 'Work Hard Play Harder' environment & culture (we always mix fun with professionalism). - Learn what it's like to be a proper accountant — the only way we know. - Understand the internal operations of various industry companies through audit, accounting, or taxation. - Profit sharing commissions. - Flexible hours. Requirements

If you can create value, we can pay. About the Company

Professional firm with 30 years of experience, ACCA approved. all that stuff. BUT we seriously care for colleagues and clients.

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As a Marketing Specialist, you will be responsible for: Planning and executing retail marketing campaigns, both online and offline. Collaborating with retail teams to support product launches and promotions. Managing social media accounts and creating engaging digital content. Building and maintaining customer databases. Analyzing campaign performance and providing insights to optimize results. The Successful Applicant

A successful Marketing Specialist should have: Diploma or Degree in Marketing, Business, or related field. Minimum 3 years of experience in retail marketing or digital marketing. Proficient with Excel and Canva. Strong social media management and content scheduling skills. Organized, analytical, and able to work independently with a results-driven mindset. What's on Offer

Join a trailblazing pyrotechnics company setting new standards in safety, excitement, and affordability year-round. Be part of a fast-growing startup with opportunities to develop your skills and shape the company's marketing strategy. Collaborate with passionate teams in a creative, results-driven culture focused on delivering memorable customer experiences. Exciting opportunity to join a leading financial services firm in Malaysia, where your expertise in marketing management will be truly valued. Apply now to start your journey with us. Contact: Meryl Yiek Quote job ref: JN-052025-6748564 Phone number: +60323024053

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What will you do?

Take part in account-based marketing campaigns where research is heavily required to formulate a more substantial understanding of a prospect’s organization Perform list/data scrubbing work to provide targeted information for campaigns Experience with extracting data and/or contact lists from CRM and Martech platforms for campaign/reporting purposes. Collaborate with the campaign team to develop detailed and deliver marketing strategies in line with the requirements of the project Exposure to HTML email marketing: coding, testing, optimization, and best practices Build, manage and optimize content for the website and manage paid advertisement and/or search/display/ social campaigns Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets and business goals Assist in updating website content and build landing pages. Knowledge of WordPress, HubSpot, and HTML is an advantage Identify relevant & impactful business information about prospects and recommend different angles of approach for the sales team to have an effective first meeting Track and analyze website traffic flow and attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments Effectively communicate wins, identify trends, and proactively offer campaign suggestions; able to communicate complex ideas effectively What do you need to succeed?

Minimum 1-3 years of planning and executing digital campaigns incapacity of content marketing. Growth mindset, embrace humility, adaptive to constant change, challenges the status-quo and attain success through teamwork. Ability to manage multiple time-sensitive projects, responding to change constructively while optimizing individual performance goals. Must be positive, proactive, and work well under pressure alone and/or across the functional team. Self-starter with the ability to work under minimal supervision to initiate and complete tasks individually which might require input from multiple sources Great research, organizational, and learning skills. Strong preference:

Knowledge and experience in B2B demand and lead generation. Impressive working knowledge in content, search engine, social media marketing and digital marketing best practices. Strong affinity for data driven campaign planning and execution. Candidate with strong analytical skill with market research background preferred.

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Finexus Group Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Join or sign in to find your next job

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Marketing Specialist

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Finexus Group Finexus Group Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago Be among the first 25 applicants Join to apply for the

Marketing Specialist

role at

Finexus Group Get AI-powered advice on this job and more exclusive features. About The Role

We are looking for a strategic and data-driven About The Role

We are looking for a strategic and data-driven

Marketing Specialist

to join our growing team. You will play a pivotal role in executing marketing strategies that drive brand awareness, customer acquisition, and business growth. The ideal candidate is passionate about driving compelling marketing initiatives and campaigns that resonate with our target audience.

Key Responsibilities

Omni-Channel Marketing: Drive omni-channel marketing campaigns that integrate digital marketing, social media marketing, EDM, offline events or activations, and other marketing channels. Ensure a seamless and consistent brand experience across all customer touchpoints, enabling higher engagement, stronger brand recall, increased brand awareness, and measurable campaign performance across the full marketing funnel. Full-Funnel Marketing: Drive marketing initiatives that target each stage of the customer journey, from awareness and consideration to conversion, retention, loyalty, and advocacy especially for B2B audience. Use data-driven insights to tailor content, audience targeting, messaging, and channel strategies that guide prospects through the funnel, optimise conversion rates, and maximise long-term customer value. Demand & Lead Generation: Drive strategic demand and lead generation initiatives that attract the right audience and fill the pipeline with qualified prospects. Leverage a mix of inbound and outbound tactics including content marketing, paid campaigns, SEO, SEM, webinars, and EDM to generate awareness and interest at scale. Use A/B tests, data and behavioural insights to nurture leads through personalised journeys, increasing conversion potential over time. Collaborate with Business Units and Sales Team to ensure marketing efforts are aligned with pipeline goals, providing tailored assets and touchpoints that support meaningful, value-driven conversations. Content Development & Management: Plan, create, and manage high-impact content and a range of assets including blog articles, website updates, whitepapers, landing pages, EDM sequences, social media posts, and sales-enablement materials tailored to specific audiences and business goals. Ensure all content is aligned with brand voice, SEO best practices, and campaign objectives, while continuously optimising based on performance insights. Collaborate cross-functionally with PR & Communications and Product Teams to ensure messaging consistency and relevance across all channels. Product Marketing: Own the positioning, messaging, and go-to-market (GTM) strategy for new and existing products to ensure successful launches and sustained market traction. Conduct market research, competitor analysis, and customer segmentation to craft compelling value propositions that resonate with target audiences. Develop GTM plans in collaboration with Business Units and Product Teams, covering launch timelines, content assets, enablement materials, and campaign execution. Collaborate with Product Teams to develop marketing strategies that highlight product features, benefits, and USPs via brochures, product demos, and other promotional materials. Events Marketing: Plan, execute, and optimise events marketing initiatives, both virtual and in-person, to drive brand visibility, lead generation, and community engagement. Manage end-to-end event logistics including strategy, promotion, partner coordination, and post-event follow-ups. Create compelling event experiences such as product launches, industry conferences, networking sessions, and webinars that align with business goals and audience interests. Support the organisation of webinars, trade shows, product demos, and other offline or hybrid marketing initiatives. Media Planning & Media Buying Support the planning and execution of integrated media strategies across both digital and offline channels. Assist in identifying target audiences, selecting appropriate media platforms (e.g. Google, Meta, LinkedIn, print, radio, OOH), and allocating budgets effectively to maximise reach and impact. Coordinate media buying activities including ad placements, negotiation with vendors, scheduling, and tracking to ensure cost-efficiency and alignment with campaign objectives. Monitor performance metrics across all channels and contribute to continuous optimisation to improve ROI and lead generation outcomes. Affiliate Marketing: Develop and manage affiliate marketing programs to expand reach, drive traffic, and generate qualified leads through strategic partnerships. Identify, onboard, and nurture relationships with affiliates, influencers, and referral partners who align with brand values and target audiences. Create compelling campaigns, track campaign performance, and optimise partner activities using performance metrics. Partnership: Establish and grow strategic partnerships that amplify brand reach, unlock new customer segments, and drive mutual business value. Identify, evaluate, and collaborate with ecosystem partners including platforms, fintechs, startups, and industry associations to co-create campaigns, joint offerings, referrals, and go-to-market initiatives. Develop partnership frameworks, co-branded assets, and engagement plans that align with both parties' objectives. Social Monitoring Track and analyse brand mentions, conversations, and sentiment across social media platforms to understand public perception, identify trends, and respond to reputational risks in real time. Collaborate with the PR & Communications Team to ensure brand tone and messaging remain consistent and responsive to audience feedback. Analytics & Reporting: Monitor, analyse, and report on the performance of marketing campaigns across channels, with a strong focus on KPIs such as lead quality, conversion rates, CPL, CPA, CPE, ROI and other metrics. Build and maintain dashboards and reports that provide stakeholders with clear visibility into campaign outcomes, funnel progression, and marketing’s contribution to revenue and pipeline growth. Collaborate with cross-functional teams to translate data into actionable strategies. Event Marketing: Support the organisation of webinars, trade shows, product demos, and other offline or hybrid marketing initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field. At least 4 years of experience in a marketing, communications, or sales role. At least 2 years of experience in B2B marketing. Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, CEP, CRM, etc). Excellent written and verbal communication skills in English. Strong analytical skills and the ability to translate data into actionable insights. Independent and self-starter. Highly organised, proactive, and able to manage multiple projects simultaneously. A team player who thrives in a fast-paced, agile environment.

Preferred (nice To Have)

Experience in fintech, SaaS, or B2B tech industry. Knowledge of basic graphic design and video editing tools.

Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Referrals increase your chances of interviewing at Finexus Group by 2x Get notified about new Marketing Specialist jobs in

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Get AI-powered advice on this job and more exclusive features. Direct message the job poster from ZWSOFT Global Recruiting Manager / Overseas HRBP@ ZWSOFT | HRBP, Global Talent Acquisition

About the Role: We are looking for a

Marketing Specialist

based in

Kuala Lumpur

to support our regional marketing efforts across

Malaysia, Singapore, and Indonesia . This is a junior-level but hands-on role that involves both online and offline marketing activities. The candidate will also be expected to

travel to Indonesia occasionally

to work with our local team. This position is ideal for someone with solid marketing execution experience, strong communication and design skills, and a proactive, detail-oriented mindset. Key Responsibilities: ●

Event Management : Organize and execute offline events such as exhibitions, seminars, and partner roadshows. ●

Graphic Design : Use basic design tools (e.g., Canva, Illustrator) to produce marketing assets quickly and efficiently. ●

Localization : Adapt and execute global marketing materials and campaigns for Malaysia, Singapore, and Indonesia. ●

Partner Marketing : Work closely with local resellers to co-plan and implement joint marketing activities in line with our brand guidelines and strategy. ●

Online Campaigns : Support the execution of social media, digital ads, and email marketing campaigns to drive engagement and lead generation. ●

Brand Marketing : Build brand awareness and visibility through online and offline initiatives. Requirements: ● Bachelor’s degree in Marketing, Communications, Business, or related field. ● Minimum

3 years of experience

in online or offline

B2B marketing

(e-commerce experience is

not considered ). ● Proficient in both

English and Mandarin . ● Hands-on experience with social media platforms, digital marketing tools, and basic design software. ● Strong communication, multitasking, and execution abilities. ● Able to work independently and open to occasional travel to Indonesia. Application Requirement (Initial Screening): Applicants must submit the following along with their resume: 1.

At least one previous marketing proposal or campaign plan

that you independently designed or helped lead (event, digital, or co-marketing). 2.

Portfolio of graphic design work

(e.g., event posters, social media visuals, brochures). Interview Process: ●

Final Round:

Head of Global Marketing What We Offer: ● A fast-paced, international working environment ● Opportunities to work closely with teams across Southeast Asia and China ● Hands-on marketing experience with real business impact ● Career growth in a global B2B software company Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

Job function Marketing Industries Software Development Referrals increase your chances of interviewing at ZWSOFT by 2x Get notified about new Marketing Specialist jobs in

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This job is for a Marketing Specialist who handles social media, connects with industry influencers, and organizes community events. You might like this job because you get to create engaging content and build relationships in a dynamic environment! Responsibilities

Managing NV social media channel and community page Work with outside community pages admin/ moderator Manage HQ content Local content creation Develop relevant content topics with the community Organizing community gathering/ events Media & KOL Management

Identifying relevant media/ KOL in the industry Build and maintain relationship with media and KOL, including providing them with necessary support and resources Reaching out to media/ KOL to establish partnerships, collaborations or sponsorship opportunities Organizing media/ KOL launch events Marketing Support

Assisting in the development and execution of marketing campaigns when necessary Conduct market research to gather insights when necessary Compiling reports for HQ when necessary Job Requirements

Bachelor’s Degree in Marketing Communications, Public Relations or a related field Minimum 3 years experience in a similar role, either in-house or agency Proven track record in developing and executing strategies that drive engagement and growth Strong familiarity with social media platforms (e.g., FB, IG, TT, X, YT, Telegram, LinkedIn) and community management platforms (e.g., Discord, Forum, FB Group, etc.) Experience using social media management tools (e.g., Sprinklr) for scheduling, monitoring and analytics Tracking and analyzing social and community growth, engagement and sentiment Basic experience with content creation tools (graphic design software like Adobe Photoshop, Video Editing Software, etc.) Solid experience working with external parties; influencers, content creators, forum/ community admin, etc. Skills

Social Media Management Community Management Sprinklr Content Creation Marketing Strategies Company Benefits

Flexible Hours

As long as work is done, it doesn’t matter what time you're in the office. Hybrid Workplace

Flexibility and balance between remote work and in-office collaboration. Rhingle is a marketing agency covering a wide array of solutions designed to support marketers with campaign ideas and execution. We consist of 4 different factions: creative, events, digital marketing, and web/app development. We believe in providing clients and their customers with the best EXPERIENCE possible through the integration of all our available services and expertise. We strive for CREATIVITY,.

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