2,195 Marketing Assistants jobs in Malaysia

Senior Specialist, Talent Acquisition | IT Recruitment Expert @ Finexus Hiring Top Talent! Ex-BNM | Driving Excellence in Recruitment

ABOUT THE ROLE

We are looking for a strategic and data-driven Marketing Specialist to join our growing team. You will play a pivotal role in executing marketing strategies that drive brand awareness, customer acquisition, and business growth. The ideal candidate is passionate about driving compelling marketing initiatives and campaigns that resonate with our target audience.

1. Omni-Channel Marketing:
   • Drive omni-channel marketing campaigns that integrate digital marketing, social media marketing, EDM, offline events or activations, and other marketing channels.
   • Ensure a seamless and consistent brand experience across all customer touchpoints, enabling higher engagement, stronger brand recall, increased brand awareness, and measurable campaign performance across the full marketing funnel.
2. Full-Funnel Marketing:
   • Drive marketing initiatives that target each stage of the customer journey, from awareness and consideration to conversion, retention, loyalty, and advocacy especially for B2B audience.
   • Use data-driven insights to tailor content, audience targeting, messaging, and channel strategies that guide prospects through the funnel, optimise conversion rates, and maximise long-term customer value.
3. Demand & Lead Generation:
   • Drive strategic demand and lead generation initiatives that attract the right audience and fill the pipeline with qualified prospects.
   • Leverage a mix of inbound and outbound tactics including content marketing, paid campaigns, SEO, SEM, webinars, and EDM to generate awareness and interest at scale.
   • Use A/B tests, data and behavioural insights to nurture leads through personalised journeys, increasing conversion potential over time.
   • Collaborate with Business Units and Sales Team to ensure marketing efforts are aligned with pipeline goals, providing tailored assets and touchpoints that support meaningful, value-driven conversations.
4. Content Development & Management:
   • Plan, create, and manage high-impact content and a range of assets including blog articles, website updates, whitepapers, landing pages, EDM sequences, social media posts, and sales-enablement materials tailored to specific audiences and business goals.
   • Ensure all content is aligned with brand voice, SEO best practices, and campaign objectives, while continuously optimising based on performance insights.
   • Collaborate cross-functionally with PR & Communications and Product Teams to ensure messaging consistency and relevance across all channels.
5. Product Marketing:
   • Own the positioning, messaging, and go-to-market (GTM) strategy for new and existing products to ensure successful launches and sustained market traction.
   • Conduct market research, competitor analysis, and customer segmentation to craft compelling value propositions that resonate with target audiences.
   • Develop GTM plans in collaboration with Business Units and Product Teams, covering launch timelines, content assets, enablement materials, and campaign execution.
   • Collaborate with Product Teams to develop marketing strategies that highlight product features, benefits, and USPs via brochures, product demos, and other promotional materials.
6. Events Marketing:
   • Plan, execute, and optimise events marketing initiatives, both virtual and in-person, to drive brand visibility, lead generation, and community engagement.
   • Manage end-to-end event logistics including strategy, promotion, partner coordination, and post-event follow-ups.
   • Create compelling event experiences such as product launches, industry conferences, networking sessions, and webinars that align with business goals and audience interests.
   • Support the organisation of webinars, trade shows, product demos, and other offline or hybrid marketing initiatives.
7. Media Planning & Media Buying
   • Support the planning and execution of integrated media strategies across both digital and offline channels.
   • Assist in identifying target audiences, selecting appropriate media platforms (e.g. Google, Meta, LinkedIn, print, radio, OOH), and allocating budgets effectively to maximise reach and impact.
   • Coordinate media buying activities including ad placements, negotiation with vendors, scheduling, and tracking to ensure cost-efficiency and alignment with campaign objectives.
   • Monitor performance metrics across all channels and contribute to continuous optimisation to improve ROI and lead generation outcomes.
8. Affiliate Marketing:
   • Develop and manage affiliate marketing programs to expand reach, drive traffic, and generate qualified leads through strategic partnerships. Identify, onboard, and nurture relationships with affiliates, influencers, and referral partners who align with brand values and target audiences.
   • Create compelling campaigns, track campaign performance, and optimise partner activities using performance metrics.
9. Partnership:
   • Establish and grow strategic partnerships that amplify brand reach, unlock new customer segments, and drive mutual business value.
   • Identify, evaluate, and collaborate with ecosystem partners including platforms, fintechs, startups, and industry associations to co-create campaigns, joint offerings, referrals, and go-to-market initiatives. Develop partnership frameworks, co-branded assets, and engagement plans that align with both parties' objectives.
10. Social Monitoring
    • Track and analyse brand mentions, conversations, and sentiment across social media platforms to understand public perception, identify trends, and respond to reputational risks in real time.
    • Collaborate with the PR & Communications Team to ensure brand tone and messaging remain consistent and responsive to audience feedback.
11. Analytics & Reporting:
    • Monitor, analyse, and report on the performance of marketing campaigns across channels, with a strong focus on KPIs such as lead quality, conversion rates, CPL, CPA, CPE, ROI and other metrics.
    • Build and maintain dashboards and reports that provide stakeholders with clear visibility into campaign outcomes, funnel progression, and marketing’s contribution to revenue and pipeline growth.
    • Collaborate with cross-functional teams to translate data into actionable strategies.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in a marketing, communications, or sales role.
• At least 2 years of experience in B2B marketing.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, CEP, CRM, etc).
• Excellent written and verbal communication skills in English.
• Strong analytical skills and the ability to translate data into actionable insights.
• Independent and self-starter.
• Highly organised, proactive, and able to manage multiple projects simultaneously.
• A team player who thrives in a fast-paced, agile environment.

• Experience in fintech, SaaS, or B2B tech industry.
• Knowledge of basic graphic design and video editing tools.

• Execute customer journey plans across all relevant touchpoints (both online and offline) to ensure an optimal experience with FC-P, contributing to OTIF (On-Time, In-Full) execution of country plans.

• Collaborate with Channel Managers to ensure consistent use of brand assets and effective marketing execution, supporting channel and category growth under the agile commercial execution framework.

• Lead the execution of major exhibitions (e.g., FHM and ICBS), including managing agency and supplier coordination, ensuring brand consistency, and conducting post-event analysis for continuous improvement.

• Work closely with the Marketing Manager to develop impactful sales materials (e.g., brochures, videos), and coordinate with distributors, culinary schools, and chefs to organize masterclasses with Brand Ambassadors.

• Support key account conversion by preparing pitching decks, launch plans for LTOs, and marketing collaborations. Assist in tracking bakery and beverage trends and organizing ideation sessions with internal and external stakeholders.

• Execute channel campaigns and maintain tracking reports for promotional sell-out activities. Organize regular product and application trainings for distributors and sales teams in collaboration with the culinary and technical teams.

• Lead the execution of distributor and wholesaler roadshows, deploy in-store visibility assets based on channel strategy, and manage the lead conversion list from all events and roadshows.

• Organize quarterly competitor benchmarking sessions with culinary and barista teams. Support customer interviews and testing sessions, and track competitor activities and pricing monthly with the Marketing Manager.

CSI PROP WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

CSI PROP WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as you monitor and report on the success of your marketing efforts.

• Overall strategy and idea development
• Create and execute marketing campaigns through the following means:
  • Strategising, creating content for and managing our social media accounts (organic content) as well as potentially paid advertising
  • Coordinate and work with external partners to manage the creation and uploading of marketing content on to various marketing platforms beyond just social media
  • Handle digital marketing and social media funnels (with or without external partners)
• Webinar management and slides creation
• Planning and support for company events
• Website updates and landing page creation
• Email marketing: using Zoho CRM and other tools
• Prepare Weekly Marketing Reports and attend meetings

• Possess degree/ diploma in marketing and/or has experience in managing social media accounts and digital marketing
• Creative, and adept at creating content (copy + design) using tools such as Canva and G-Suite
• Proactively learns and stays updated on marketing trends
• Hands-on experience in building and executing marketing plans
• Has good research, and analytical skills
• Self-motivated and can work independently and according to deadlines in a fast-paced environment
• Experience with Zoom webinars and any online meeting systems
• Good command of English
• Experience in marketing international properties is a bonus
• Knowledge of basic coding or Wordpress is a bonus
• Communicates well, has leadership skills and/or aspires to grow and potentially manage a team

• Entry level

• Full-time

• Marketing and Sales

Referrals increase your chances of interviewing at CSI PROP by 2x

Overview

Marketing Specialist role at Zurich Insurance

Join to apply for the Marketing Specialist role at Zurich Insurance.

• Actively manage daily work processes of designated territory to achieve operational and strategic objectives.
• Analyze needs, develop and recommend alternatives for improvements to processes, customer service or products. Lead short term (3 to 9 months), defined scope projects.
• Develop and maintain profitable relationships with new and existing customers.
• Assist customers with loss prevention meetings, claims issues, and product training. Provide training to customer and Strategic Business Unit personnel on products and services.
• Provide technical advice that enables a customer to solve a problem or improve business.
• Develop and maintain positive customer relationships by meeting regularly with customers when no specific initiative is underway.
• Anticipate customer needs, monitor trends in order to recommend changes. Resolve technical issues within function or unit.

• Location: Kuala Lumpur, Malaysia and Remote Work
• Remote working: Yes
• Schedule: Full Time

• Recruiter name: Taren Kaur
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Insurance and Financial Services

Join to apply for the Marketing Specialist role at GXBank

GX Bank Berhad - the Grab-led Digital Bank - is the FIRST digital bank in Malaysia, approved by BNM to commence operations. We aim to leverage technology and innovation to serve the financial needs of the unserved and underserved individuals, and micro and small medium enterprises.

• Support the strategic roadmap for the retail business based on data and sound analysis, driving acquisition, retention and loyalty while maintaining brand consistency across paid and owned marketing channels.
• Assist in the planning and on-time execution of Go-to-Market (GTM) plans and manage campaigns within budget to meet business objectives.
• Assist in creative strategy and execution of digital marketing collaterals and formats, including banners/videos, personalized email marketing and digital ads copywriting to deliver best-in-class online experience.
• Understand how to drive frequency and breadth of activities throughout the buying journey and customer’s lifecycle by engineering a clear customer communication framework around our unique CVPs with best-in-class creative execution to deepen engagement and support cross sell initiatives.
• Assist with monthly/quarterly/annual marketing campaign calendar planning supporting media strategy to manage all aspects and maximise efficiency of the digital marketing budget.
• Help establish a marketing evaluation scorecard to measure digital channel performance, including KPIs, benchmarks, and acceptable ROI while delivering key insights to business partners to support growth of current and new portfolios.
• Help evaluate market competition and benchmark program performance to size up new program opportunities, assess customer impacts, and keep pushing boundaries to connect with and activate various consumer segments.
• Work closely with the wider Grab and bank Regional marketing teams, internal stakeholders, creative and media agencies to drive marketing automation and deliver best in class marketing programs.
• Able to assess business risk and ensure strict compliance with applicable regulations, policies and internal controls.

• We are looking for a dynamic communications professional with at least 3 years of marketing experience. If you are passionate about having an irreversible positive impact on the way Malaysians spend, save, earn and borrow money, this role is for you. You should also meet the following requirements:
• At least 3 years of experience in digital marketing roles focusing on growth or lifecycle marketing. Background in financial services / fintech industry preferred.
• Be comfortable working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output and willing to go the extra mile.
• Strong understanding and experience with customer segmentation, measurement approaches, CRM and analytics tools required.
• Demonstrated sense of accountability and decisiveness and ability to deliver results that are timely, relevant and effective.
• Team player with strong communication skills, ability to partner and negotiate with cross functional teams to successfully deliver on stakeholders requirements.
• Experience in managing complex, cross-functional campaigns with track record of delivering meaningful marketing programs that drive business success.
• Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must.
• Intellectually curious, ambitious, self-driven and highly motivated individual who can work well in a startup VUCA environment with a deep desire to excel and develop a career in a fast growing tech company.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Banking

Referrals increase your chances of interviewing at GXBank by 2x

Join to apply for the Marketing Specialist role at Gplex Properties Sdn Bhd

3 weeks ago Be among the first 25 applicants

Join to apply for the Marketing Specialist role at Gplex Properties Sdn Bhd

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This range is provided by Gplex Properties Sdn Bhd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Job Responsibility

• Plan and execute online campaigns (Meta, TikTok, XiaoHongShu, Google Ads) to drive property sales leads.
• Create engaging social media content—posts, banners, and videos—using Canva, Photoshop, or similar tools.
• Monitor ad performance, analyse data, and optimise for higher conversions.
• Pass leads to the sales team and support their closing efforts.
• Visit project sites for content creation and market research if needed.
• Collaborate with sales and project teams to support promotions, events, and campaigns.

About the Role:

• Love digital marketing and property trends? Join us as a Digital Marketer and turn creative ideas into real results! Let’s grow and have fun doing it!

Requirements

• Diploma or Degree in Digital Marketing, Marketing, or a related field.
• Good knowledge of Social Media Management and Paid Advertising platforms (e.g., Meta Ads, TikTok, Xiaohongshu (XHS), Google Ads).
• Able to communicate, read and write in English and Bahasa Malaysia.
• Able to generate campaign ideas and content/campaign independently.
• Basic video shooting and editing skills.
• Basic graphic design skills (e.g., Canva, Photoshop, Illustrator).

• EPF/SOCSO
• 5-day workweek
• 18+ days annual leave
• Annual overseas trips & fun team events
• Medical, optical, dental benefits
• Hassle-free parking

Hands-on learning, creative freedom, and a supportive team with zero office politics.

• Executive

• Full-time

• Marketing

Referrals increase your chances of interviewing at Gplex Properties Sdn Bhd by 2x

- Modern, energetic, and young working team.

- 'Work Hard Play Harder' environment & culture (we always mix fun with professionalism).

- Learn what it's like to be a proper accountant — the only way we know.

- Understand the internal operations of various industry companies through audit, accounting, or taxation.

- Profit sharing commissions.

- Flexible hours.

If you can create value, we can pay.

Professional firm with 30 years of experience, ACCA approved. all that stuff. BUT we seriously care for colleagues and clients.

Company Overview: Since founded in 2017, TTRacing specializes in crafting ergonomic gaming hardware designed to deliver unparalleled comfort during extended gaming and productivity sessions, enhancing productivity and performance. Currently operating in Malaysia, Singapore, Thailand, Philippines, Indonesia, Australia, and the United States. A rapid growing company with global reach. Our commitment lies in engineering premium furniture solutions that offer a distinctive ergonomic experience, tailored to meet the unique needs of our users. Empowering gamers and professionals with ergonomic innovation. Our mission is to create long-lasting ergonomic solutions that support our users’ productivity, performance, and well-being. At TTRacing, we believe that changing the world starts with a good ergonomic foundation, whether you’re sitting or standing.

We’re looking for a Growth Marketing Specialist who is passionate about driving regional expansion across multiple markets and touchpoints. This role is ideal for someone who thrives in a fast-paced environment, is data-driven, and has a deep understanding of performance marketing strategies across various platforms.

• Plan and execute performance marketing campaigns across Google, Meta, Shopee, Lazada, TikTok, and Amazon — focusing on brand awareness, traffic, engagement, and sales conversion.
• Develop and refine compelling copy for website campaigns, product launches, events, and showroom activations to ensure consistency and alignment with brand messaging.
• Collaborate with cross-functional teams to coordinate product launches, marketplace promotions, website campaigns, and social media content rollout.
• Analyze daily ad performance data, offering clear action plans to scale successful campaigns, optimize budgets, and improve ROAS through keyword, creative, caption, headlines/descriptions, and audience analysis.
• Prepare weekly performance reports with key takeaways, identifying strengths, weaknesses, and opportunities, along with recommended strategies and action plans.
• Closely monitor outcomes from implemented strategies and ensure continuous improvement based on findings.
• Conduct weekly competitor research to track ad placements, keyword bidding strategies, and creative direction, staying ahead of market trends.
• Stay proactive in identifying new ad trends, content formats (e.g., Reels, beta formats), and emerging opportunities to enhance campaign effectiveness at a lower cost.

• Experience: 1–2 years in performance marketing or a related field. Fresh graduates with a strong foundation in digital advertising are also encouraged to apply.
• Platform Proficiency: Hands-on experience with Google Ads, Meta Ads, and marketplace ads (Shopee, Lazada, TikTok, Amazon).
• Copywriting: Strong writing and editing abilities with a portfolio of effective marketing copy.
• Tools: Familiarity with ad platforms such as Google Adwords, Meta Ads Manager, TikTok Ads Manager, Shopee Ads, Lazada Sponsored Discovery is a plus.
• Strong multitasking ability and capable of managing tight deadlines across multiple projects.
• Excellent communication, coordination and collaboration skills, with a team-oriented mindset.
• Highly detail-oriented, analytical, and proactive in problem-solving.

• Associate

• Full-time

• Marketing, Public Relations, and Sales

• Retail
• Retail Office Equipment
• Consumer Goods

Direct message the job poster from Miniso Malaysia

• Organize and plan offline activities for national retail stores (including promotional activities, store-themed activities, etc.) starting from the product side.
• Coordinate activity implementation , take responsibility for activity outcomes, and conduct post-event reviews and improvements.
• Independently develop activity proposals by analyzing consumer and market dynamics, ensuring alignment with current trends.
• Plan and write copywriting for city-wide marketing campaigns and communication materials.
• Analyze marketing data from activities, channels, and stores to drive strategic decisions.

Qualifications:

• Associate degree or higher with 2+ years of experience in marketing planning within beauty , retail, or FMCG industries.
• Strong creative and strategic skills to develop actionable marketing plans and ensure successful execution.
• Deep understanding of consumer needs , market changes, and proficiency in applying the 4Ps to activity planning.
• Proactive communication and coordination abilities to negotiate with external partners, align internal teams, and independently drive project execution.

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Retail

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