Explore diverse marketing job opportunities in Executive, Digital Marketing
Posted 1 day ago
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Job Description: Executive, Digital Marketing
SALARY RANGE: RM4000-RM6000
Responsibilities:
The University desires to expand the use of digital marketing for the primary purpose of student recruitment through search, content, social media and all other digital platforms to increase lead generation and management with an ultimate aim of conversion through enrolment.
The University aims to maintain a very high profile in its target markets through advertising University brand to grow awareness, preference and recommendation. This position will lead the performance marketing and website management needs of the University.
This position is responsible for all digital marketing activities for the University with a key focus on digital lead generation and management, website management and the customer relationship management platform (CRM).
This includes to:
- Provide a ‘whole of university’ approach to developing a digital marketing strategy;
- Employ “growth-hacking” marketing strategies to increase return-on-marketing-investment;
- Explore new and innovative ways of increasing quality leads for the Student Recruitment team; and
- Manage and analyze data in the CRM to make decisions about lead generation campaigns.
The position works closely with academic and administrative staff and liaises with staff at other campuses to ensure consistency in corporate style and efficient use of resources.
Qualifications and Criteria:
- A Bachelor’s degree in a relevant discipline from a recognized institution with at least three (3) years of relevant work experience.
Master’s degree holders in relevant discipline can be considered.
- Minimum of three (3) years of relevant working experience - including in managing a WordPress website, programming / software engineering and design software like Adobe Photoshop.
- Demonstrated capability in planning, implementing and managing Search Engine Marketing campaigns on Google and Social Media Marketing on Facebook, Instagram, Twitter, and LinkedIn.
- Demonstrated competency in using Analytics software like Google Analytics and Google Tag Manager.
- Demonstrated proficiency in creating marketing analytics reports.
- Demonstrated competency in growing e-mail marketing lists and planning, implementing and managing e-mail marketing campaigns.
- Demonstrated proficiency in Search Engine Optimization.
- A level of maturity consistent with the requirements of the position for independent work and initiative.
- Excellent interpersonal skills and demonstrated ability to work effectively in a consultative, cross-cultural and team environment.
- Good communication skills, in written and spoken English and Bahasa Malaysia with the speed and tenacity required for marketing and communications in today’s always-on, high-speed world.
- Demonstrated competency in community management and content creation for social media platforms across Facebook, Twitter, YouTube, Instagram and LinkedIn.
- Three (3) years of relevant work experience with digital marketing certifications from reputable organizations such as Google.
- Knowledge of the Malaysian education system and an understanding of the key issues relating to the marketing and provision of private tertiary education in Malaysia.
Executive, Digital Marketing
Posted 2 days ago
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OUTLET MARKETING COORDINATOR
Posted 17 days ago
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Responsibilities: To visit CCKLocal outlets regularly to capture photos, videos, and reels for daily content use; to prepare and manage monthly and weekly posting schedules for Facebook, Instagram, Tik Tok and other platforms; to ensure timely posting of feed content and daily stories on both Facebook and Instagram; to monitor social media platforms and respond promptly to customer inquiries and feedback; to stay up to date with social media trends and apply them to content strategy; to be present at all key activities and campaigns for on-site content shooting (photos and video coverage); to shoot and edit product photos and videos and to carry out daily and ad-hoc tasks assigned by the marketing superior.
- Diploma or higher in Business, Marketing, Mass Communication or any relevant field.
- Fresh graduates with a strong academic record (CGPA 3.7 and above) are encouraged to apply. Salary RM2.2K and above depending on the qualification and experience.
- Proficient communicate with Mandarin / Local Dialect speaking clients.
- Knowledge in photo and video editing tools (AI, Photoshop, Canva, Capcut).
- Passionate about food, enjoys cooking and eager to explore new dishes.
- Computer literacy such as Microsoft Excel, Word, PowerPoint.
- Able to accept suggestions and constructive criticism.
SENIOR MARKETING EXECUTIVE
Posted 9 days ago
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Responsibilities: To plan and execute marketing campaigns (online & offline) including products launches, festivals, and in store promotions; to coordinate on ground activities like giveaways, fairs, festivals and sampling events with area managers / respective outlets manager; to assist coordinator in their daily tasks, daily social media updates and outlet related matters; to execute media team and content team to align visual, key messages and timelines; to liaise with Purchasing / Merchandising team on marketing activities and product highlights and to monitor competitors, customer trends, and suggest improvements or new ideas.
- Diploma/Bachelor's degree in Marketing or equivalent.
- Minimum 3-5 years of marketing experience, preferably in retail / FMCG industry. Salary RM3.5K and above depending on the qualification and experience.
- Proven track record in campaign execution and project management.
- Adept in using tools like Canva, CapCut, Excel, PowerPoint.
- Fluent in English, Mandarin and Bahasa Malaysia.
MARKETING EXECUTIVE
Posted 9 days ago
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Responsibilities: To assist in planning and preparing materials for in-store events and promotions; to monitor social media performance (post insights and engagement trends); to plan and execute social media and WhatsApp blasts in order to engage the public and drive membership growth; to strategize and lead membership activation plans, including offline marketing activities to boost engagement and member participation; to support outlet / stores on marketing activities, liaising with relevant teams and external parties to ensure successful event execution; to capture product / event photos / videos for social media; to prepare monthly reports, event recap and meeting minutes and work closely with coordinator / digital media team to monitor and gather feedback on posts / reels / campaigns.
- Diploma/Bachelor's degree in Marketing or equivalent.
- Minimum 1-2 years working experience in marketing or advertising. Salary RM3K and above depending on the qualification and experience.
- Fresh graduates with strong portfolio and internship experience will be considered.
- Familiar with social media platforms and basic video/photo editing tools (Canva, AI, Photoshop, CapCut).
- Willing to travel to outlets when needed.
- Proactive, details - oriented and a strong team player with good communication skills.
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