380 Web Analytics jobs in Malaysia

We are seeking a Manager - Marketing & Communication (Business Campaign & Analytics) to join our team. If you are looking to excel and make a difference, consider this opportunity.

• Manage data-driven projects from conception to completion, ensuring timely delivery, budget adherence, and achievement of goals.
• Collaborate with stakeholders and decision-makers to understand business needs and develop data-driven solutions.
• Analyze large datasets using statistical and machine learning techniques to extract insights and build predictive models.
• Create clear data visualizations and reports to communicate findings and recommendations effectively.

• Malaysian Citizen
• Bachelor's or Master's degree in data science, artificial intelligence, computer science, or related fields.
• Strong leadership and team mentoring skills.
• Excellent project management capabilities.
• Analytical and problem-solving skills with the ability to interpret complex data.
• Effective communication skills for technical and non-technical audiences.
• Commitment to continuous learning and staying updated with data science tools and techniques.

Hong Leong Bank is a leading Malaysian financial institution with a century of entrepreneurial heritage. We offer comprehensive financial services through a digital-first approach, with a presence across Malaysia, Singapore, Hong Kong, Vietnam, Cambodia, and China. We value diversity, inclusion, and merit, aiming to foster a dynamic and innovative workplace. Our digital initiatives support employee development and career growth.

Realize your full potential with Hong Leong Bank. Apply now and boost your career.

Discover thousands of job opportunities by signing up at eFinancialCareers today.

If you are looking to excel and make a difference, take a closer look at us.

• Act as the key analytics partner to the business to understand and evaluate business problems by conducting discussion sessions with product managers, gathering data and requirements, and defining solutions.
• Perform in-depth investigations via hypothesis creation and deep dive analysis to prove or disprove hypotheses, uncover new insights, and develop meaningful and actionable solutions to guide decision-making and business strategy.
• Collaborate closely with Data Scientists from the Data Science Lab by providing business insights, context, and direction during AI/ML model development.
• Translate AI/ML findings into business language and build storyboards to present findings, recommendations, and action plans.
• Validate analysis and AI/ML model findings by piloting journeys, either in batch or in real-time, to selected customer groups.
• Review and evaluate campaign requests and performance to structure campaigns, reducing ad hoc demand and improving resource and time management.
• Support real-time continuous marketing efforts by uncovering new business opportunities for cross-sell, upsell, and attrition reduction through ongoing analysis of customer behavior.
• Act as the key business partner to product managers, providing guidance and advice to stakeholders across the bank to develop engaging and relevant campaign content for optimal response.
• Develop, maintain, and improve campaign trackers and analytic marts to aid in performance reviews and analysis speed.
• Enhance data availability by combining primary and secondary sources to enrich analysis capabilities.
• Create a collaborative work environment within the team to share data, scripts, results, and findings to drive efficiency and maximize value.
• Clearly communicate ideas, methodologies, results, and recommendations both orally and in writing, including insightful reports and graphic illustrations for peers and management.

About Hong Leong Bank

We are a leading financial institution in Malaysia with a century of entrepreneurial heritage. Our comprehensive financial services, guided by a Digital-at-the-Core ethos, have earned us industry recognition for making banking simpler and more effortless for our customers. Our offerings span across Malaysia and include an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We value diversity, inclusion, and merit to achieve our mission of infusing diverse thinking and skills into our organization. Candidates are assessed based on merit and potential. We are committed to digitizing the employee journey to promote lifelong learning, career growth, and internal talent development.

Realize your full potential at Hong Leong Bank by applying now.

Find thousands of job opportunities by signing up to eFinancialCareers today.

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions, and Key Account Managers
• Use agile testing (A / B, multivariate) to step change toward improved results over time
• Ensure meaningful Performance Marketing insights and reporting
• Able to provide troubleshooting support for external parties for campaign optimization on Google and Facebook
• Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns
• Routinely analyze, review and report campaign performance
• Identify opportunity areas for growth and improvement
• Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives

Job Requirements

- Bachelor's degree is required
- 3 - 5 years experience managing online campaigns and performance marketing
(shopping preferable)
- Experience with Facebook and Google ad buys and execution
- Expert fluency with customer acquisition methodologies including optimising cost
per acquisition, retention and lifetime value metrics
- Analytical - high competency with Google analytics, Excel (and the rest of MS Office)
and a good head for numbers and working with large data sets
- Self-starter who can hit the ground running and a passion for achieving great things
- Demonstrable interest in e-commerce marketing and the knowledge of other online
marketing channels and their interactions with each other
- Understanding of commercial indicators, market conditions and competitors
- Ability to deliver work on time and thrive in a dynamic environment
- Hands-on approach with very strong attention to detail

Company Overview

We are partnering with pioneers in the gaming industry, specializing in game development, game publishing, and gaming-related marketing.

Job Description:

• Support the creation and implementation of marketing campaigns for our gaming titles, focusing on increasing community engagement and raising brand awareness.
• Coordinate campaign logistics, ensuring timely execution and alignment with marketing objectives.
• Play a crucial role in managing our online communities, especially on platforms like Facebook, Twitter, and Discord.
• Engage with the community by responding to comments, organizing events, and fostering a positive environment for gamers.
• Assist in producing compelling marketing materials and content, specifically designed for our target gaming audience.
• Develop a range of content, including social media posts, blog articles, and promotional videos, to captivate and grow our audience.
• Contribute to the swift development and deployment of marketing strategies, adapting to the fast-paced and evolving startup culture.
• Participate in brainstorming sessions and propose innovative marketing solutions.

Requirements to Succeed:

• Degree in a related field is preferred but not mandatory.
• Experience with Google Ads is a plus.
• Knowledge about web3 or the gaming industry is helpful.
• Excellent command of English and Mandarin.
• Skills in design software like Canva, Photoshop, and Illustrator.

To Apply:

If you are interested in this role, click ‘apply now’ to submit your resume to Due to overwhelming responses, we will only be able to contact shortlisted candidates.

Job Ref: 20240812/184

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.