32 Strategic Analysis jobs in Malaysia

Manager Data Analysis

Petaling Jaya, Selangor PEOPLE PROFILERS

Posted 1 day ago

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Job Description

  • Analyze business data to interpret business reports, trends and provide suggestions for Management and Head of Department (HOD)
  • Drive data remediation projects with existing team.
  • Using data driven approach to identify business drivers which can lead to revenue growth and increased profitability.
  • Develop visualization and presentation for dissemination of analytical results and derivation of actionable insights.
  • Define and optimize marketing automation strategy and build customer segments to facilitate marketing targeting.
  • Perform root cause analysis, fix data quality issues and provide ongoing reports.
  • Create and maintain optimal data pipeline architecture including assembling large complex data sets to be ready for data analytics.
  • Manage database and CRM data, solving any problem during analysis and implementation with Japan Headquarter and HOD.
  • Communicate report findings/business insights to business stakeholders through meaningful dashboard/data visualization tools.
  • Coordinate with different functional teams to implement models, while monitoring and analyzing model performance and data accuracy.
  • Work collaboratively with key departments and Manager in delivering high quality analytics support to management and other stakeholders using statistical and analytical skills and tools.
  • Ensure initiatives are aligned with policies and standard operating protocols.
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Data Analysis Specialist I

Shah Alam, Selangor PPG

Posted 12 days ago

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Job Description

Responsibilities

As a Data Analysis Specialist I you will responsible for projects and acts as a liaison between the Business and the application development teams. She/He contributes to the different phases of the application life cycle, such as data modeling, maintenance, support and enhancements. Moreover, the Data Analyst responsibilities consist of:

  • Identifying and analyzing business needs
  • Conducting requirements gathering, and defining scope and objectives
  • Making recommendations for solutions or improvements to business processes that can be accomplished through new technology or alternative uses of existing technology.
  • Translating business requirements into application requirements

Key Responsibilities

Business Skills

  • Ability to rapidly assimilate information and processes related to one or several tracks within the Data & Analytics
  • Capacity to understand, analyze and depict high level architecture or solutions to turn data to insight.
  • Knowledge and experience in gathering requirements, functional design, testing and working with business processes.
  • Understanding of how IT affects an organization and ability to link it to redesigned business processes.

Technical Skills

  • Utilize data analysis tools and programming languages (e.g., SQL) to manipulate and analyze data.
  • Develop and maintain dashboards, reports, and data visualizations.

Project Management Skills

  • Assist in project planning and coordination for data analysis initiatives.
  • Track and report on project progress, ensuring that timelines and objectives are met.

Interpersonal Skills

Data Analyst, Analyst II is an individual contributor is responsible for tasks within a specific domain, focusing on their individual work:

  • Networks with other PPG Analysts to understand how IT solutions are deployed in other areas to solve business problems.
  • Foster and maintain good relationships with customers and IT colleagues to meet expected customer service levels.
  • Share responsibility with other team members to ensure on-time product delivery, which require a clear understanding of expectations and capabilities as well as the ability to act effectively as a team member.

Qualifications

  • Bachelor's Degree, Post Graduate Diploma, Professional Degree, Computer Science/Information Technology or equivalent.
  • 0-2 years of IT or a related discipline experience. Outstanding fresh graduates are welcome.
  • Analytical and conceptual skills
  • Strong oral and written communication skills, including technical writing.
  • Must have a strong systems and process orientation.
  • Must be comfortable working remotely and lack of face-to-face time with colleagues and managers.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.

Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

About Us

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit and follow @ PPG on Twitter.

The PPG Way

Every Single Day At PPG

We partner with customers to create mutual value.

We are “One PPG” to the world.

We trust our people every day, in every way.

We make it happen.

We run it like we own it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

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Strategic Planning Team

Kuala Lumpur, Kuala Lumpur Exim Bank Berhad

Posted 10 days ago

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Job Description

Add expected salary to your profile for insights

Assist in the development and implementation of corporate strategic plans that aligns with the Bank’s mandate and long-term vision

Conduct in-depth research and analysis on industry trends, market dynamics and competitive landscapes to identify emerging trends and opportunities in global markets and national priority sectors

Collaborate with cross-functional teams to drive and monitor implementation of strategic projects. Identify any issues or delays in meeting project milestones and work with the respective project owners to develop corrective action plans to ensure successful project outcomes

Develop strategic presentations to communicate recommendations to senior management and other key stakeholders

Support the team in developing dashboards and reports for internal and external stakeholders to track progress and achievement of corporate strategic plan initiatives and corporate scorecard targets

Assist with other strategy office related tasks and special assignments as assigned by the Chief Strategy Officer (i.e. Belanjawan submission, townhall, management and board offsite)

Requirement :-

Minimum 5 years’ experience in strategic planning, finance, corporate finance, banking or related fields

Strong aptitude in financial and economic matters

Experience working with development financial institutions/financial institutions preferred

Able to create impactful presentation materials to convey recommendations, key findings and ideas

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Export-Import Bank of Malaysia Berhad (EXIM Bank) strives to facilitate Malaysia's global businesses by providing innovative solutions that meet the financial needs of our customer by harnessing mutual respect among all staff and discplined teamwork in meeting the expectations of our stakeholders.

The opportunity to join a corporation that has a vision to be a trailblazer in spearheading our NATION'S business ventures abroad is on offer. Be part of an establishment that believes in showcasing the best of our enterpreneurial spirit on a global stage.

Export-Import Bank of Malaysia Berhad (EXIM Bank) strives to facilitate Malaysia's global businesses by providing innovative solutions that meet the financial needs of our customer by harnessing mutual respect among all staff and discplined teamwork in meeting the expectations of our stakeholders.

The opportunity to join a corporation that has a vision to be a trailblazer in spearheading our NATION'S business ventures abroad is on offer. Be part of an establishment that believes in showcasing the best of our enterpreneurial spirit on a global stage.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

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Senior Associate Strategic Planning

Kuala Lumpur, Kuala Lumpur ADA

Posted 1 day ago

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Job Description

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

Job Summary

We are looking for an experienced and strategically minded Senior Account Associate, Strategic Planning to lead integrated digital media campaigns for a portfolio of brands in industries such as financial services, digital wallets, loyalty, and lifestyle.

This role requires a strong foundation in performance marketing, integrated media strategy, and multi-channel execution across business units. You’ll be responsible for campaign planning and performance, strategic proposals, stakeholder management, and working across a fast-paced account portfolio.

This is a highly hands-on role for someone with 2-4 years of experience, excellent campaign and timeline management skills, and the ability to own strategic responsibilities & execution

Key Responsibilities:

Media Strategy & Campaign Ownership

  • Lead the development and execution of end-to-end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360).
  • Plan and manage campaigns for multiple sub-brands and business units within the client organization.
  • Prioritize campaign performances conversions, and ROI — over vanity metrics.
  • Own and present strategic media proposals/plan, quarterly and annual plans, and campaign rationale decks.
  • Identify upsell and cross-sell opportunities to drive media budget growth.

Client & Stakeholder Management

  • Manage tight campaign timelines, pacing, and expectations across multiple teams and stakeholders.

Data, Analytics & Reporting

  • Analyze campaign data using platforms such as Looker Studio, Adobe Analytics, Supermetrics, and ad dashboards (Meta, Google, TikTok).
  • Translate campaign performance into actionable, business-oriented recommendations.
  • Partner with analytics and strategy teams to strengthen reporting structures and forecasting.

Platform & Channel Expertise

  • Hands-on experience with major digital channels and tools:
  • Meta Ads Manager, Google Ads, YouTube, TikTok Ads, DV360
  • Looker Studio, Adobe Analytics, Supermetrics
  • Familiarity with eCommerce media and on-platform ads (Shopee, Lazada) is an advantage.
  • Continuously recommend channel optimizations and test new platforms aligned with campaign goals.

Team Collaboration & Campaign Execution

  • Provide daily guidance to junior team members (if applicable) on campaign execution, QA, and optimization.

Required Experience & Skills:

  • 2–4 years of experience in digital media planning and performance marketing.
  • Proven ability to lead and guide junior team members.
  • Track record of driving business-oriented results (ROI, revenue, acquisition) from digital campaigns.
  • Background in banking, finance, loyalty, digital wallet, or e-commerce industries is a strong plus.

Proficient in:

  • Meta Ads, Google Ads, TikTok Ads, DV360
  • Looker Studio, Adobe Analytics, Supermetrics
  • Comfortable managing campaigns across multiple business units with fast turnarounds and high expectations.
  • Strong skills in proposal building, data storytelling, and stakeholder communication.
  • Confident in managing strategic conversations and adapting media plans to business needs.

What You’ll Bring:

  • A performance-first mindset focused on delivering tangible business outcomes.
  • Sharp strategic thinking, backed by executional know-how across digital platforms.
  • Experience managing timelines and campaign performance across multiple workstreams.
  • A collaborative and clear communicator who brings clarity, proactivity, and accountability to every campaign.
  • The ability to thrive in a fast-paced, dynamic environment with competing priorities.

By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website for regular updates on available roles

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Other
  • Industries Business Consulting and Services

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Asisstant Manager, Strategic Planning

Shah Alam, Selangor Johawaki

Posted 7 days ago

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Job Description

At Johawaki, we’re on the mission to build the future infrastructure of employee benefits to make it easier for employers to take care of their employees. Our platform connects employees with the essential benefits they need. Enabled by tech and championed by employee health, we invite you on this exciting journey! 

Values are more important to us than rules. We want to empower our people to think creatively, take ownership in everything they do, and dare to try something new. If you’re up for a rewarding challenge, we’d love to hear from you. 

We are looking for a self-motivated and results-driven individual to be part of our Strategic Planning Team.

What you'll own .
  • To establish, facilitate, execute and ensure effective implementation of the Group Strategic Plan.
  • To facilitate, review and verify periodic performance review meeting, minutes of meeting and reports.
  • To coordinate, review and advise the preparation of the Group and Business Units' (BU) business plan and budget.
  • To facilitate in setting up of BUs' Balanced Scorecard (BSC).
  • To review and verify monthly submission of BSC by BUs.
  • To review and verify periodic audit to BUs’ BSC.
  • To facilitate any awareness programme related to BSC and the Group Strategic Plan.
  • To facilitate, coordinate, verify and advise on business process improvement such as SLA/OLA, policy & procedures and etc.
  • To coordinate and execute any special project or proposal for the Group.
What you'll need .
  • Minimum Degree in Business Administration / Accounting / Finance or equivalents.
  • Minimum 5 years of experience in similar job. However, a person with a Degree in technical area (i.e. Construction, Plantation and Property & Development) with similar experience is encouraged.
  • Strong in analytical skills and able to contribute to strategic ideas and new innovations to the Group.
  • Ability to develop frameworks for Group business.
  • Creative and innovative in pitching solutions and ideas.
What we promise .
  • An environment that values and fosters a growth mindset
  • Openness to failures – in fact, it’s expected!
  • A great (yet brutally honest) team that you can count on
  • Flexibility to work where you do your best work 
  • A rewarding opportunity to disrupt the employee benefits market positively
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Category & Commercial Strategic Planning Lead

Unilever

Posted 9 days ago

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Category & Commercial Strategic Planning Lead page is loadedCategory & Commercial Strategic Planning Lead Postuler locations Unihome Malaysia Office time type temps plein posted on Offre publiée il y a 4 jours time left to apply Date de fin : 26 août 2025 (Il reste 7 jour(s) pour postuler) job requisition id R-98894

Job Title: Category & Commercial Strategic Planning Lead

Location: Malaysia

The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!

JOB PURPOSE:

The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.

KEY RESPONSIBILITIES:

Strategic Planning & Commercial Leadership

  • Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.

  • Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.

  • Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.

  • Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .

Demand Forecasting & Financial Management

  • Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.

  • Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.

  • Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.

  • Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.

Go-to-Market & New Product Launch Excellence

  • Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.

  • Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.

  • Manage the end-to-end process for promotional & brand activation support

  • Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.

Market Intelligence & Performance Analysis

  • Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.

  • Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.

  • Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.

Team Leadership & Talent Development

  • Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.

  • Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.

  • Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.

WHAT YOU NEED TO SUCCEED:

SKILLS:

Technical & Analytical Capabilities

  • Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.

  • Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L

  • Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.

  • Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis

  • Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.

Core Competencies

  • Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.

  • Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.

  • Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.

  • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously—from new product launches to promotional campaigns—while adhering to strict timelines.

  • Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.

EXP E RI E NCE S & QUALIFICATIONS :

  • Bachelor’s Degree in Business , Marketing, Finance, or related field

  • A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.

  • Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure

W HAT YOU CAN EXPECT :

  • A unique mix of global scale & start-up spirit—€ 8.3 bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.

  • Career without limits—42 markets, international opportunities, and fast tracked growth.

  • A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.

  • A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

ADDITIONAL INFORMATION

As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity .

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!

En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

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Category & Commercial Strategic Planning Lead

Kuala Lumpur, Kuala Lumpur Unilever France

Posted 11 days ago

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Job Description

Job Title: Category & Commercial Strategic Planning Lead

Location: Malaysia

The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!

JOB PURPOSE:

The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.

KEY RESPONSIBILITIES:

Strategic Planning & Commercial Leadership

  • Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.

  • Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.

  • Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.

  • Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .

Demand Forecasting & Financial Management

  • Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.

  • Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.

  • Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.

  • Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.

Go-to-Market & New Product Launch Excellence

  • Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.

  • Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.

  • Manage the end-to-end process for promotional & brand activation support

  • Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.

Market Intelligence & Performance Analysis

  • Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.

  • Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.

  • Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.

Team Leadership & Talent Development

  • Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.

  • Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.

  • Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.

WHAT YOU NEED TO SUCCEED:

SKILLS:

Technical & Analytical Capabilities

  • Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.

  • Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L

  • Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.

  • Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis

  • Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.

Core Competencies

  • Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.

  • Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.

  • Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.

  • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously—from new product launches to promotional campaigns—while adhering to strict timelines.

  • Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.

EXP E RI E NCE S & QUALIFICATIONS :

  • Bachelor’s Degree in Business , Marketing, Finance, or related field

  • A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.

  • Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure

W HAT YOU CAN EXPECT :

  • A unique mix of global scale & start-up spirit—€ 8.3 bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.

  • Career without limits—42 markets, international opportunities, and fast tracked growth.

  • A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.

  • A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

ADDITIONAL INFORMATION

As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity .

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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AC - Strategic Planning & Reporting Manager

Kuala Lumpur, Kuala Lumpur Samsung Electronics America

Posted 18 days ago

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Job Description

Position Summary

Role and Responsibilities

  • Report to the President of the Malaysia subsidiary.
  • Manage and be responsible for overall sales, marketing, merchandising, inventory, and business performance for Samsung Malaysia AC business.
  • Liaise with inter-departmental teams, HQ, and RHQ to align strategies and oversee AC business strategy, planning, new initiatives, and projects.
  • Ensure effective communication between business units for stock planning, inventory management, sales forecast accuracy, and out-of-stock management.
  • Conduct P&L simulations for the entire AC business.
  • Prepare business reports and management reports in Korean for local management, RHQ, and HQ in a timely manner.
  • Collaborate closely with local team members to grow the AC business collectively.
  • Perform other tasks assigned by management.

#LI-SME #LI-MidSenior

Skills and Qualifications

  • Possess at least a Bachelor's Degree, Post Graduate Diploma, or Professional Degree in Business Studies, Administration, Management, or equivalent.
  • Minimum of 12 years of relevant work experience.
  • Preferably with a background in AC business or strategy.
  • Strong organizational skills and ability to handle multiple complex tasks.
  • Excellent collaboration skills to work with different business units, HQ, and RHQ.
  • Korean language proficiency is required for the role.
  • Proficient in MS Office and people management skills.

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Manager, Strategic Planning (Media Planning)

Kuala Lumpur, Kuala Lumpur ADA

Posted 18 days ago

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Manager, Strategic Planning (Media Planning)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Manager, Strategic Planning (Media Planning)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

4 days ago Be among the first 25 applicants

Join to apply for the Manager, Strategic Planning (Media Planning) role at ADA

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.

What Will You Do?

  • Media Strategy & Campaign Ownership
  • Lead the development and execution of end-to-end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360).
  • Plan and manage campaigns for multiple sub-brands and business units within the client organization.
  • Prioritize business impact — including Net Revenue (NR), conversions, and ROI — over vanity metrics.
  • Own and present strategic media proposals, quarterly and annual plans, and campaign rationale decks.
  • Identify upsell and cross-sell opportunities to drive media budget growth.
  • Client & Stakeholder Management
  • Manage tight campaign timelines, pacing, and expectations across multiple teams and stakeholders.
  • Serve as a trusted client advisor — responding promptly, managing feedback, and ensuring strategic alignment.
  • Lead or support performance reviews and key presentations (QBRs, PCRs, annual planning, etc.).
  • Oversee stakeholder communications to maintain clarity, momentum, and accountability.
  • Data, Analytics & Reporting
  • Analyze campaign data using platforms such as Looker Studio, Adobe Analytics, Supermetrics, and ad dashboards (Meta, Google, TikTok).
  • Translate campaign performance into actionable, business-oriented recommendations.
  • Partner with analytics and strategy teams to strengthen reporting structures and forecasting.
  • Platform & Channel Expertise
  • In-depth hands-on experience with major digital channels and tools:
  • Meta Ads Manager, Google Ads, YouTube, TikTok Ads, DV360
  • Looker Studio, Adobe Analytics, Supermetrics
  • Familiarity with eCommerce media and on-platform ads (Shopee, Lazada) is an advantage.
  • Continuously recommend channel optimizations and test new platforms aligned with campaign goals.
  • Team Collaboration & Campaign Execution
  • Provide daily guidance to junior team members (if applicable) on campaign execution, QA, and optimization.
  • Ensure junior-led campaigns align with strategic direction and meet performance goals.
  • Support the development of juniors’ strategic thinking and executional independence.

What Skills & Experience Do You Need?

  • 5–8 years of experience in digital media planning and performance marketing.
  • Proven ability to lead and guide junior team members.
  • Track record of driving business-oriented results (ROI, revenue, acquisition) from digital campaigns.
  • Background in banking, finance, loyalty, digital wallet, or e-commerce industries is a strong plus.
  • Proficient in Meta Ads, Google Ads, TikTok Ads, DV360, Looker Studio, Adobe Analytics, Supermetrics
  • Comfortable managing campaigns across multiple business units with fast turnarounds and high expectations.
  • Strong skills in proposal building, data storytelling, and stakeholder communication.
  • Confident in managing strategic conversations and adapting media plans to business needs.
  • A performance-first mindset focused on delivering tangible business outcomes.
  • Sharp strategic thinking, backed by executional know-how across digital platforms.
  • Experience managing timelines and campaign performance across multiple workstreams.
  • A collaborative and clear communicator who brings clarity, proactivity, and accountability to every campaign.
  • The ability to thrive in a fast-paced, dynamic environment with competing priorities.

By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website for regular updates on available roles.

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Business Development and Sales
  • Industries Business Consulting and Services

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Category & Commercial Strategic Planning Lead

Kuala Lumpur, Kuala Lumpur Unilever

Posted 6 days ago

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Job Description

Job Title: Category & Commercial Strategic Planning Lead
Location: Malaysia
The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
ABOUT THE MAGNUM ICE CREAM COMPANY:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments - and having fun doing it.    
With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  
We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  
We dream big but keep things simple to act fast.  
If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!  
JOB PURPOSE:
The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.
KEY RESPONSIBILITIES:
Strategic Planning & Commercial Leadership
+ Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.
+ Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.
+ Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.
+ Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .
Demand Forecasting & Financial Management
+ Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.
+ Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.
+ Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.
+ Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.
Go-to-Market & New Product Launch Excellence
+ Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.
+ Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.
+ Manage the end-to-end process for promotional & brand activation support
+ Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.
Market Intelligence & Performance Analysis
+ Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.
+ Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.
+ Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.
Team Leadership & Talent Development
+ Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.
+ Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.
+ Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.
WHAT YOU NEED TO SUCCEED:
SKILLS:
Technical & Analytical Capabilities
+ Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.
+ Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L
+ Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.
+ Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis
+ Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.
Core Competencies
+ Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.
+ Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.
+ Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.
+ Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously-from new product launches to promotional campaigns-while adhering to strict timelines.
+ Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.
EXP E RI E NCE S & QUALIFICATIONS :
+ Bachelor's Degree in Business , Marketing, Finance, or related field
+ A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.
+ Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure
W HAT YOU CAN EXPECT :
+ A unique mix of global scale & start-up spirit- 8.3 bn powerhouse with an agile, entrepreneurial mindset. We're building a new high growth Ice Cream company from the ground up.
+ Career without limits-42 markets, international opportunities, and fast tracked growth.
+ A performance-driven culture-Freedom to act, disrupt and grow - your success is measured by impact.
+ A company that celebrates joy, innovation, and purpose-We create extraordinary careers, just like our ice cream creates extraordinary moments.
ADDITIONAL INFORMATION
As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.
Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity . 
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.   Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Disclaimer 
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 
We take pleasure seriously. Join the Ice Cream team now!
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Customer Development
Job Type: Full time
Industry:
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