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This is a full-time remote role for an Online Marketing Specialist. The Online Marketing Specialist will be responsible for online marketing, social media marketing, digital marketing, and sales activities to drive brand awareness and lead generation.

Qualifications

• Online Marketing, Social Media Marketing, and Digital Marketing skills
• Sales and Marketing skills
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Experience with content creation and SEO strategies
• Ability to work independently and collaboratively in a remote team environment
• Bachelor's degree in Marketing, Business, or related field

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Marketing Services

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago

Federal Territory of Kuala Lumpur, Malaysia 5 days ago

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We are looking for a creative and results-driven Digital Marketing Executive to develop and manage online marketing campaigns that drive brand awareness, customer engagement, and sales. You will play a key role in promoting our door products across digital platforms and supporting our overall marketing goals.

Plan and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, etc.)

Manage and update the company website and social media pages

Create engaging content (photos, videos, posts, and ads) tailored to our target market

Monitor SEO/SEM performance and suggest improvements

Analyze website traffic, ad performance, and campaign results

Collaborate with the sales team to align marketing strategies with product promotions

Stay up-to-date with the latest digital marketing trends and tools

Manage online product listings on e-commerce platforms (if applicable)

Diploma or Degree in Marketing, Digital Media, or related field

Basic knowledge of SEO, SEM, and web analytics tools

Creative thinking and strong attention to detail

Experience in design tools (e.g., Canva, Adobe) and CMS (e.g., WordPress) is a plus

Knowledge of the home improvement or building materials industry

Video editing or basic graphic design skills

Experience with email marketing tools

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? Which of the following types of qualifications do you have?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions, and Key Account Managers
• Use agile testing (A / B, multivariate) to step change toward improved results over time
• Ensure meaningful Performance Marketing insights and reporting
• Able to provide troubleshooting support for external parties for campaign optimization on Google and Facebook
• Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns
• Routinely analyze, review and report campaign performance
• Identify opportunity areas for growth and improvement
• Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives

Job Requirements

- Bachelor's degree is required
- 3 - 5 years experience managing online campaigns and performance marketing
(shopping preferable)
- Experience with Facebook and Google ad buys and execution
- Expert fluency with customer acquisition methodologies including optimising cost
per acquisition, retention and lifetime value metrics
- Analytical - high competency with Google analytics, Excel (and the rest of MS Office)
and a good head for numbers and working with large data sets
- Self-starter who can hit the ground running and a passion for achieving great things
- Demonstrable interest in e-commerce marketing and the knowledge of other online
marketing channels and their interactions with each other
- Understanding of commercial indicators, market conditions and competitors
- Ability to deliver work on time and thrive in a dynamic environment
- Hands-on approach with very strong attention to detail

Company Overview

We are partnering with pioneers in the gaming industry, specializing in game development, game publishing, and gaming-related marketing.

Job Description:

• Support the creation and implementation of marketing campaigns for our gaming titles, focusing on increasing community engagement and raising brand awareness.
• Coordinate campaign logistics, ensuring timely execution and alignment with marketing objectives.
• Play a crucial role in managing our online communities, especially on platforms like Facebook, Twitter, and Discord.
• Engage with the community by responding to comments, organizing events, and fostering a positive environment for gamers.
• Assist in producing compelling marketing materials and content, specifically designed for our target gaming audience.
• Develop a range of content, including social media posts, blog articles, and promotional videos, to captivate and grow our audience.
• Contribute to the swift development and deployment of marketing strategies, adapting to the fast-paced and evolving startup culture.
• Participate in brainstorming sessions and propose innovative marketing solutions.

Requirements to Succeed:

• Degree in a related field is preferred but not mandatory.
• Experience with Google Ads is a plus.
• Knowledge about web3 or the gaming industry is helpful.
• Excellent command of English and Mandarin.
• Skills in design software like Canva, Photoshop, and Illustrator.

To Apply:

If you are interested in this role, click ‘apply now’ to submit your resume to Due to overwhelming responses, we will only be able to contact shortlisted candidates.

Job Ref: 20240812/184

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.