10 Public Relations Specialist jobs in Malaysia

We’re on the lookout for a Public Relations & Brand Specialist.

If you are driven by the desire to craft PR strategies, building relationships with media and KOLs, and ensuring consistent brand messaging, we want to hear from you!

This is a full-time (hybrid) position based in Kuala Lumpur, with direct reporting to the Head of Sales & Marketing.

What are your responsibilities?

• Craft and Execute PR and Communication Strategies by identifying and leveraging publicity opportunities to drive business objectives.
• Establish and nurture strong relationships with influential local media and Key Opinion Leaders (KOLs).
• Manage responses to incidents or crises effectively to ensure brand reputation.
• Ensure consistent brand messaging and visual identity across all marketing materials.
• Draft and manage content for proposals, press releases, case studies, reports, and other marketing materials.
• Develop and execute marketing campaigns across various channels, including digital, print, and social media.

• Build and maintain relationships with journalists, media outlets, and inuencers.
• Draft and distribute press releases, media kits, and other PR-related documents.
• Organise and coordinate media events, press briengs, and interviews.
• Monitor media coverage and report on PR activity performance.
• Support the content creation process with the Marketing & Content Senior Executive by contributing PR-related content such as articles.

Media & Public Relations Executive, Group Communications & Branding

• Plan and manage media events such as press conferences, interviews, and site visits to increase media exposure and promote Alam Flora’s brand.
• Build and maintain strong relationships with media (mainstream, online, and alternative) to ensure positive and consistent coverage.
• Develop corporate content including press releases, speeches, FAQs, and statements in Bahasa Malaysia and English to ensure clear and consistent messaging.
• Monitor and report media coverage to track public sentiment, media trends, and the effectiveness of PR activities.
• Support the execution of PR and media plans to ensure alignment with company goals and smooth delivery of initiatives.
• Coordinate with internal teams and media to respond to media requests quickly and accurately.
• Assist in crisis communication efforts by drafting statements and monitoring public response to protect the company’s reputation.

• Plan and manage media events such as press conferences, interviews, and site visits to increase media exposure and promote Alam Flora’s brand.
• Build and maintain strong relationships with media (mainstream, online, and alternative) to ensure positive and consistent coverage.
• Develop corporate content including press releases, speeches, FAQs, and statements in Bahasa Malaysia and English to ensure clear and consistent messaging.
• Monitor and report media coverage to track public sentiment, media trends, and the effectiveness of PR activities.
• Support the execution of PR and media plans to ensure alignment with company goals and smooth delivery of initiatives.
• Coordinate with internal teams and media to respond to media requests quickly and accurately.
• Assist in crisis communication efforts by drafting statements and monitoring public response to protect the company’s reputation.

• Bachelor’s degree in mass communication, Public Relations, Journalism, or a related field.
• Minimum 3–4 years of experience in public relations, corporate communications, or media relations.
• Strong technical skills in:
• Media engagement and public relations strategy
• Event coordination and media management
• Content development (Bahasa Malaysia and English)
• Press release writing and media pitching
• Crisis and brand reputation management
• PR campaign performance analysis and reporting

• Job Post Duration: 30 September 2025

• Associate

• Full-time

• Marketing
• Industries: Utilities

Job Responsibilities

• Plan and manage media events such as press conferences, interviews, and site visits to increase media exposure and promote Alam Floraâs brand.
• Build and maintain strong relationships with media (mainstream, online, and alternative) to ensure positive and consistent coverage.
• Develop corporate content including press releases, speeches, FAQs, and statements in Bahasa Malaysia and English to ensure clear and consistent messaging.
• Monitor and report media coverage to track public sentiment, media trends, and the effectiveness of PR activities.
• Support the execution of PR and media plans to ensure alignment with company goals and smooth delivery of initiatives.
• Coordinate with internal teams and media to respond to media requests quickly and accurately.
• Assist in crisis communication efforts by drafting statements and monitoring public response to protect the companyâs reputation.

• Bachelorâs degree in mass communication, Public Relations, Journalism, or a related field.
• Minimum 3â4 years of experience in public relations, corporate communications, or media relations.
• Strong technical skills in media engagement and public relations strategy; event coordination and media management; content development (Bahasa Malaysia and English); press release writing and media pitching; crisis and brand reputation management; PR campaign performance analysis and reporting.

• Job Post Duration: 30 September 2025