137 Program Director jobs in Malaysia
Group Program Director - Project Management
Posted 10 days ago
Job Viewed
Job Description
The Edelman Project Management team is passionate about finding smart ways to deliver great work. We sit at the center of our business, collaborating with best-in-class teams to ensure Edelman ideas make an impact in our clients’ real worlds. From cars to consumer goods, fashion and retail, financial service, food and beverage, luxury, technology or healthcare – we are fanatics about integrated project management and enable our creative, strategy and account teams to deliver smart and brilliant programming for our clients.
This is an exciting opportunity for a process-oriented, go-getter who wants to become a key part of a forward-thinking, integrated team. We want passion and excitement. We want someone who is unafraid to ask questions, is willing to challenge the norm and is eager to be the best in the business. At Edelman, our team have deep experience in integrated project management. They are the leaders who oversee the project management operation, the definition of assignments and the flawless delivery of work for multiple large portfolios of clients that span geography. They are recognized as the go-to's for our most senior leaders to activate exciting and high-profile integrated work - and to ensure a calm, solutions orientated, one team approach in everything we do.
Project Management team are responsible for providing operational structure and overall delivery oversight on integrated projects. Serving as the overall program management lead across multiple portfolios of accounts, they oversee a teams of project managers and project leaders who lead schedules, deliverables, priorities and teams towards flawless execution. They are a strategic core team leader and counselor to Account and Specialty leads in program management, project delivery best practices and financial health. They are also leaders within the Project Management team, reporting to the Global Head of Project Management. As such, they are responsible for guiding career development and fostering an inclusive, growth-minded team culture.
Key Responsibilities- Business planning with geo leadership and client portfolio leadership to ensure a clear actionable strategy to facilitate growth and diversification.
- Own the intake of new work and the evaluation of new briefs within their portfolios, devising delivery approaches for each assignment drawing on PM best practices, and ensuring clear direction for more junior members of the team who will execute the day to day.
- Partner with global PM leadership and regional operational leadership to implement a vision for project management and contribute to the future evolution of the discipline within Edelman.
- Own and manage project definition in scopes and staff plans with account leads and specialty teams within their portfolios, producing/overseeing indicative pricing and detailed budgets that match a description of deliverables and actual work effort.
- Champion approved project management tools and best practices that standardize how to author and maintain project schedules, project briefs, cost estimates, financial management (OOP & fee), and other relevant project documentation. Also, stay connected to innovations (tools and processes) within the field of project management so that they can be considered for future implementation.
- Independently own the delivery of multiple large, complex programs independently and with support from PM leaders and more junior project managers.
- Serve as an escalation point to manage risks and provide solutions-oriented consultation to integrated team leads, proactively looking around corners, controlling project scope and the change control process, and collaborating with leads to strategically identify and implement win-win solutions.
- Partner with Finance and Account teams to ensure clients are profitable, fees are appropriate, forecasts are accurate, and SOWs are approved.
- Drive client discussions related to delivery strategy, financial health, Edelman capabilities, and scope negotiation.
- Partner with Resource Management to forecast current and future staffing requirements on assigned portfolios to identify the best talent for the work.
- Establish workflow and best practices on integrated businesses that enable teams to efficiently deliver against program goals.
- Ensure quality checks and consistency of all outputs across all project deliverables.
- Ensure flexibility in approaches to fit client, creative, and business needs, while managing change and exploring various budget/time scenarios to elevate work.
- Contribute to project operations and "the work behind the work" - prioritizing new project opportunities, establishing flexible frameworks and best practices with new teams, and providing input on PM team assignments.
- Manage and mentor Project Management team members, including resolving project escalations, setting and managing performance goals, coaching individual career growth paths, and balancing workloads.
- Balance a sense of urgency with calm and confident leadership at all times.
- A 4-year degree or equivalent work experience.
- 10+ years of project management experience in an integrated marketing/PR agency or related industry.
- Mastery of large, complex project delivery on integrated programs, from planning through execution.
- Demonstrated ability to motivate teams, foster career development, and oversee the performance of junior team members.
- Fluency in Microsoft Office Suite (Word, Excel, PowerPoint) and Smartsheet (or other similar project management tool) is required.
- Global experience is crucial.
- A self-reliant multi-tasker, with the ability to work calmly and efficiently in a fast-paced environment
- A strategic mindset, with a knack for critical thinking and creative, head-on problem solving
- A bias for action and the unshakeable ability to confidently lead projects and teams through ambiguity
- A people leader with a "get things done" and positive mentality
- A passion for the art and the science of creative problem solving and operational excellence
- A strong and fearless communicator, with the ability to navigate conflict resolution and influence teams to a desired end goal
- A positive role model for fostering individual career development and an inclusive team culture
Group Program Director - Project Management
Posted 11 days ago
Job Viewed
Job Description
The Edelman Project Management team is passionate about finding smart ways to deliver great work. We sit at the center of our business, collaborating with best-in-class teams to ensure Edelman ideas make an impact in our clients’ real worlds. From cars to consumer goods, fashion and retail, financial service, food and beverage, luxury, technology or healthcare – we are fanatics about integrated project management and enable our creative, strategy and account teams to deliver smart and brilliant programming for our clients.
This is an exciting opportunity for a process-oriented, go-getter who wants to become a key part of a forward-thinking, integrated team. We want passion and excitement. We want someone who is unafraid to ask questions, is willing to challenge the norm and is eager to be the best in the business. At Edelman, our team have deep experience in integrated project management. They are the leaders who oversee the project management operation, the definition of assignments and the flawless delivery of work for multiple large portfolios of clients that span geography. They are recognized as the go-to's for our most senior leaders to activate exciting and high-profile integrated work - and to ensure a calm, solutions orientated, one team approach in everything we do.
Project Management team are responsible for providing operational structure and overall delivery oversight on integrated projects. Serving as the overall program management lead across multiple portfolios of accounts, they oversee a teams of project managers and project leaders who lead schedules, deliverables, priorities and teams towards flawless execution. They are a strategic core team leader and counselor to Account and Specialty leads in program management, project delivery best practices and financial health. They are also leaders within the Project Management team, reporting to the Global Head of Project Management. As such, they are responsible for guiding career development and fostering an inclusive, growth-minded team culture.
Key Responsibilities- Business planning with geo leadership and client portfolio leadership to ensure a clear actionable strategy to facilitate growth and diversification.
- Own the intake of new work and the evaluation of new briefs within their portfolios, devising delivery approaches for each assignment drawing on PM best practices, and ensuring clear direction for more junior members of the team who will execute the day to day.
- Partner with global PM leadership and regional operational leadership to implement a vision for project management and contribute to the future evolution of the discipline within Edelman.
- Own and manage project definition in scopes and staff plans with account leads and specialty teams within their portfolios, producing/overseeing indicative pricing and detailed budgets that match a description of deliverables and actual work effort.
- Champion approved project management tools and best practices that standardize how to author and maintain project schedules, project briefs, cost estimates, financial management (OOP & fee), and other relevant project documentation. Also, stay connected to innovations (tools and processes) within the field of project management so that they can be considered for future implementation.
- Independently own the delivery of multiple large, complex programs independently and with support from PM leaders and more junior project managers.
- Serve as an escalation point to manage risks and provide solutions-oriented consultation to integrated team leads, proactively looking around corners, controlling project scope and the change control process, and collaborating with leads to strategically identify and implement win-win solutions.
- Partner with Finance and Account teams to ensure clients are profitable, fees are appropriate, forecasts are accurate, and SOWs are approved.
- Drive client discussions related to delivery strategy, financial health, Edelman capabilities, and scope negotiation.
- Partner with Resource Management to forecast current and future staffing requirements on assigned portfolios to identify the best talent for the work.
- Establish workflow and best practices on integrated businesses that enable teams to efficiently deliver against program goals.
- Ensure quality checks and consistency of all outputs across all project deliverables.
- Ensure flexibility in approaches to fit client, creative, and business needs, while managing change and exploring various budget/time scenarios to elevate work.
- Contribute to project operations and "the work behind the work" - prioritizing new project opportunities, establishing flexible frameworks and best practices with new teams, and providing input on PM team assignments.
- Manage and mentor Project Management team members, including resolving project escalations, setting and managing performance goals, coaching individual career growth paths, and balancing workloads.
- Balance a sense of urgency with calm and confident leadership at all times.
- A 4-year degree or equivalent work experience.
- 10+ years of project management experience in an integrated marketing/PR agency or related industry.
- Mastery of large, complex project delivery on integrated programs, from planning through execution.
- Demonstrated ability to motivate teams, foster career development, and oversee the performance of junior team members.
- Fluency in Microsoft Office Suite (Word, Excel, PowerPoint) and Smartsheet (or other similar project management tool) is required.
- Global experience is crucial.
- A self-reliant multi-tasker, with the ability to work calmly and efficiently in a fast-paced environment
- A strategic mindset, with a knack for critical thinking and creative, head-on problem solving
- A bias for action and the unshakeable ability to confidently lead projects and teams through ambiguity
- A people leader with a "get things done" and positive mentality
- A passion for the art and the science of creative problem solving and operational excellence
- A strong and fearless communicator, with the ability to navigate conflict resolution and influence teams to a desired end goal
- A positive role model for fostering individual career development and an inclusive team culture
Strategic Planning Team
Posted 10 days ago
Job Viewed
Job Description
Add expected salary to your profile for insights
Assist in the development and implementation of corporate strategic plans that aligns with the Bank’s mandate and long-term vision
Conduct in-depth research and analysis on industry trends, market dynamics and competitive landscapes to identify emerging trends and opportunities in global markets and national priority sectors
Collaborate with cross-functional teams to drive and monitor implementation of strategic projects. Identify any issues or delays in meeting project milestones and work with the respective project owners to develop corrective action plans to ensure successful project outcomes
Develop strategic presentations to communicate recommendations to senior management and other key stakeholders
Support the team in developing dashboards and reports for internal and external stakeholders to track progress and achievement of corporate strategic plan initiatives and corporate scorecard targets
Assist with other strategy office related tasks and special assignments as assigned by the Chief Strategy Officer (i.e. Belanjawan submission, townhall, management and board offsite)
Requirement :-
Minimum 5 years’ experience in strategic planning, finance, corporate finance, banking or related fields
Strong aptitude in financial and economic matters
Experience working with development financial institutions/financial institutions preferred
Able to create impactful presentation materials to convey recommendations, key findings and ideas
Unlock job insightsSalary match Number of applicants Skills match
Your application will include the following questions:
- What's your expected monthly basic salary? Which of the following types of qualifications do you have? How would you rate your English language skills? Which of the following Microsoft Office products are you experienced with?
Export-Import Bank of Malaysia Berhad (EXIM Bank) strives to facilitate Malaysia's global businesses by providing innovative solutions that meet the financial needs of our customer by harnessing mutual respect among all staff and discplined teamwork in meeting the expectations of our stakeholders.
The opportunity to join a corporation that has a vision to be a trailblazer in spearheading our NATION'S business ventures abroad is on offer. Be part of an establishment that believes in showcasing the best of our enterpreneurial spirit on a global stage.
Export-Import Bank of Malaysia Berhad (EXIM Bank) strives to facilitate Malaysia's global businesses by providing innovative solutions that meet the financial needs of our customer by harnessing mutual respect among all staff and discplined teamwork in meeting the expectations of our stakeholders.
The opportunity to join a corporation that has a vision to be a trailblazer in spearheading our NATION'S business ventures abroad is on offer. Be part of an establishment that believes in showcasing the best of our enterpreneurial spirit on a global stage.
To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.
Researching careers? Find all the information and tips you need on career advice.
#J-18808-LjbffrSenior Associate Strategic Planning
Posted 1 day ago
Job Viewed
Job Description
ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Join or sign in to find your next jobJoin to apply for the Senior Associate Strategic Planning role at ADA
ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
2 days ago Be among the first 25 applicants
Join to apply for the Senior Associate Strategic Planning role at ADA
Get AI-powered advice on this job and more exclusive features.
About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.
About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.
Job Summary
We are looking for an experienced and strategically minded Senior Account Associate, Strategic Planning to lead integrated digital media campaigns for a portfolio of brands in industries such as financial services, digital wallets, loyalty, and lifestyle.
This role requires a strong foundation in performance marketing, integrated media strategy, and multi-channel execution across business units. You’ll be responsible for campaign planning and performance, strategic proposals, stakeholder management, and working across a fast-paced account portfolio.
This is a highly hands-on role for someone with 2-4 years of experience, excellent campaign and timeline management skills, and the ability to own strategic responsibilities & execution
Key Responsibilities:
Media Strategy & Campaign Ownership
- Lead the development and execution of end-to-end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360).
- Plan and manage campaigns for multiple sub-brands and business units within the client organization.
- Prioritize campaign performances conversions, and ROI — over vanity metrics.
- Own and present strategic media proposals/plan, quarterly and annual plans, and campaign rationale decks.
- Identify upsell and cross-sell opportunities to drive media budget growth.
- Manage tight campaign timelines, pacing, and expectations across multiple teams and stakeholders.
- Analyze campaign data using platforms such as Looker Studio, Adobe Analytics, Supermetrics, and ad dashboards (Meta, Google, TikTok).
- Translate campaign performance into actionable, business-oriented recommendations.
- Partner with analytics and strategy teams to strengthen reporting structures and forecasting.
- Hands-on experience with major digital channels and tools:
- Meta Ads Manager, Google Ads, YouTube, TikTok Ads, DV360
- Looker Studio, Adobe Analytics, Supermetrics
- Familiarity with eCommerce media and on-platform ads (Shopee, Lazada) is an advantage.
- Continuously recommend channel optimizations and test new platforms aligned with campaign goals.
- Provide daily guidance to junior team members (if applicable) on campaign execution, QA, and optimization.
- 2–4 years of experience in digital media planning and performance marketing.
- Proven ability to lead and guide junior team members.
- Track record of driving business-oriented results (ROI, revenue, acquisition) from digital campaigns.
- Background in banking, finance, loyalty, digital wallet, or e-commerce industries is a strong plus.
- Meta Ads, Google Ads, TikTok Ads, DV360
- Looker Studio, Adobe Analytics, Supermetrics
- Comfortable managing campaigns across multiple business units with fast turnarounds and high expectations.
- Strong skills in proposal building, data storytelling, and stakeholder communication.
- Confident in managing strategic conversations and adapting media plans to business needs.
- A performance-first mindset focused on delivering tangible business outcomes.
- Sharp strategic thinking, backed by executional know-how across digital platforms.
- Experience managing timelines and campaign performance across multiple workstreams.
- A collaborative and clear communicator who brings clarity, proactivity, and accountability to every campaign.
- The ability to thrive in a fast-paced, dynamic environment with competing priorities.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Other
- Industries Business Consulting and Services
Referrals increase your chances of interviewing at ADA by 2x
Sign in to set job alerts for “Senior Associate” roles.Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Country Heights Damansara, Federal Territory of Kuala Lumpur, Malaysia 2 months ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 months ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 months ago
Senior Associate, Internal CommunicationsKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Senior Business Analyst - Health Insurance (Fully Remote)Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Senior Research Manager/Associate Director (Qualitative),Advisors Research CenterKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago
Senior Executive, Business Data Analyst (Techno-Functional)WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Senior Associate - Workforce TransformationWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Senior Financial Accountant/ Finance ManagerKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Technology Consulting – Senior Associate- Business Analyst (Insurance Industry)WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago
Asean Service Line Operations Senior Manager/Associate DirectorKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 year ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrAsisstant Manager, Strategic Planning
Posted 7 days ago
Job Viewed
Job Description
At Johawaki, we’re on the mission to build the future infrastructure of employee benefits to make it easier for employers to take care of their employees. Our platform connects employees with the essential benefits they need. Enabled by tech and championed by employee health, we invite you on this exciting journey!
Values are more important to us than rules. We want to empower our people to think creatively, take ownership in everything they do, and dare to try something new. If you’re up for a rewarding challenge, we’d love to hear from you.
We are looking for a self-motivated and results-driven individual to be part of our Strategic Planning Team.
- To establish, facilitate, execute and ensure effective implementation of the Group Strategic Plan.
- To facilitate, review and verify periodic performance review meeting, minutes of meeting and reports.
- To coordinate, review and advise the preparation of the Group and Business Units' (BU) business plan and budget.
- To facilitate in setting up of BUs' Balanced Scorecard (BSC).
- To review and verify monthly submission of BSC by BUs.
- To review and verify periodic audit to BUs’ BSC.
- To facilitate any awareness programme related to BSC and the Group Strategic Plan.
- To facilitate, coordinate, verify and advise on business process improvement such as SLA/OLA, policy & procedures and etc.
- To coordinate and execute any special project or proposal for the Group.
- Minimum Degree in Business Administration / Accounting / Finance or equivalents.
- Minimum 5 years of experience in similar job. However, a person with a Degree in technical area (i.e. Construction, Plantation and Property & Development) with similar experience is encouraged.
- Strong in analytical skills and able to contribute to strategic ideas and new innovations to the Group.
- Ability to develop frameworks for Group business.
- Creative and innovative in pitching solutions and ideas.
- An environment that values and fosters a growth mindset
- Openness to failures – in fact, it’s expected!
- A great (yet brutally honest) team that you can count on
- Flexibility to work where you do your best work
- A rewarding opportunity to disrupt the employee benefits market positively
Category & Commercial Strategic Planning Lead
Posted 9 days ago
Job Viewed
Job Description
Category & Commercial Strategic Planning Lead page is loadedCategory & Commercial Strategic Planning Lead Postuler locations Unihome Malaysia Office time type temps plein posted on Offre publiée il y a 4 jours time left to apply Date de fin : 26 août 2025 (Il reste 7 jour(s) pour postuler) job requisition id R-98894
Job Title: Category & Commercial Strategic Planning Lead
Location: Malaysia
The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
ABOUT THE MAGNUM ICE CREAM COMPANY:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.
We dream big but keep things simple to act fast.
If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!
JOB PURPOSE:
The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.
KEY RESPONSIBILITIES:
Strategic Planning & Commercial Leadership
Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.
Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.
Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.
Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .
Demand Forecasting & Financial Management
Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.
Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.
Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.
Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.
Go-to-Market & New Product Launch Excellence
Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.
Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.
Manage the end-to-end process for promotional & brand activation support
Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.
Market Intelligence & Performance Analysis
Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.
Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.
Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.
Team Leadership & Talent Development
Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.
Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.
Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.
WHAT YOU NEED TO SUCCEED:
SKILLS:
Technical & Analytical Capabilities
Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.
Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L
Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.
Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis
Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.
Core Competencies
Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.
Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.
Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.
Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously—from new product launches to promotional campaigns—while adhering to strict timelines.
Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.
EXP E RI E NCE S & QUALIFICATIONS :
Bachelor’s Degree in Business , Marketing, Finance, or related field
A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.
Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure
W HAT YOU CAN EXPECT :
A unique mix of global scale & start-up spirit—€ 8.3 bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.
Career without limits—42 markets, international opportunities, and fast tracked growth.
A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.
ADDITIONAL INFORMATION
As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.
Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity .
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Disclaimer
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We take pleasure seriously. Join the Ice Cream team now!
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
#J-18808-LjbffrCategory & Commercial Strategic Planning Lead
Posted 11 days ago
Job Viewed
Job Description
Job Title: Category & Commercial Strategic Planning Lead
Location: Malaysia
The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
ABOUT THE MAGNUM ICE CREAM COMPANY:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.
We dream big but keep things simple to act fast.
If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!
JOB PURPOSE:
The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.
KEY RESPONSIBILITIES:
Strategic Planning & Commercial Leadership
Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.
Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.
Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.
Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .
Demand Forecasting & Financial Management
Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.
Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.
Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.
Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.
Go-to-Market & New Product Launch Excellence
Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.
Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.
Manage the end-to-end process for promotional & brand activation support
Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.
Market Intelligence & Performance Analysis
Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.
Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.
Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.
Team Leadership & Talent Development
Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.
Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.
Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.
WHAT YOU NEED TO SUCCEED:
SKILLS:
Technical & Analytical Capabilities
Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.
Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L
Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.
Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis
Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.
Core Competencies
Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.
Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.
Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.
Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously—from new product launches to promotional campaigns—while adhering to strict timelines.
Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.
EXP E RI E NCE S & QUALIFICATIONS :
Bachelor’s Degree in Business , Marketing, Finance, or related field
A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.
Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure
W HAT YOU CAN EXPECT :
A unique mix of global scale & start-up spirit—€ 8.3 bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.
Career without limits—42 markets, international opportunities, and fast tracked growth.
A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.
ADDITIONAL INFORMATION
As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.
Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity .
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Disclaimer
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We take pleasure seriously. Join the Ice Cream team now!
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
#J-18808-LjbffrBe The First To Know
About the latest Program director Jobs in Malaysia !
AC - Strategic Planning & Reporting Manager
Posted 18 days ago
Job Viewed
Job Description
Position Summary
Role and Responsibilities
- Report to the President of the Malaysia subsidiary.
- Manage and be responsible for overall sales, marketing, merchandising, inventory, and business performance for Samsung Malaysia AC business.
- Liaise with inter-departmental teams, HQ, and RHQ to align strategies and oversee AC business strategy, planning, new initiatives, and projects.
- Ensure effective communication between business units for stock planning, inventory management, sales forecast accuracy, and out-of-stock management.
- Conduct P&L simulations for the entire AC business.
- Prepare business reports and management reports in Korean for local management, RHQ, and HQ in a timely manner.
- Collaborate closely with local team members to grow the AC business collectively.
- Perform other tasks assigned by management.
#LI-SME #LI-MidSenior
Skills and Qualifications
- Possess at least a Bachelor's Degree, Post Graduate Diploma, or Professional Degree in Business Studies, Administration, Management, or equivalent.
- Minimum of 12 years of relevant work experience.
- Preferably with a background in AC business or strategy.
- Strong organizational skills and ability to handle multiple complex tasks.
- Excellent collaboration skills to work with different business units, HQ, and RHQ.
- Korean language proficiency is required for the role.
- Proficient in MS Office and people management skills.
* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are a European Economic Area resident, please click here .
#J-18808-LjbffrManager, Strategic Planning (Media Planning)
Posted 18 days ago
Job Viewed
Job Description
ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Join or sign in to find your next jobJoin to apply for the Manager, Strategic Planning (Media Planning) role at ADA
Manager, Strategic Planning (Media Planning)ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
4 days ago Be among the first 25 applicants
Join to apply for the Manager, Strategic Planning (Media Planning) role at ADA
About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.
About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 11 markets in Asia and partner with leading brands to drive their data and digital maturity.
What Will You Do?
- Media Strategy & Campaign Ownership
- Lead the development and execution of end-to-end digital campaigns across Meta, Google, YouTube, TikTok, and programmatic (DV360).
- Plan and manage campaigns for multiple sub-brands and business units within the client organization.
- Prioritize business impact — including Net Revenue (NR), conversions, and ROI — over vanity metrics.
- Own and present strategic media proposals, quarterly and annual plans, and campaign rationale decks.
- Identify upsell and cross-sell opportunities to drive media budget growth.
- Client & Stakeholder Management
- Manage tight campaign timelines, pacing, and expectations across multiple teams and stakeholders.
- Serve as a trusted client advisor — responding promptly, managing feedback, and ensuring strategic alignment.
- Lead or support performance reviews and key presentations (QBRs, PCRs, annual planning, etc.).
- Oversee stakeholder communications to maintain clarity, momentum, and accountability.
- Data, Analytics & Reporting
- Analyze campaign data using platforms such as Looker Studio, Adobe Analytics, Supermetrics, and ad dashboards (Meta, Google, TikTok).
- Translate campaign performance into actionable, business-oriented recommendations.
- Partner with analytics and strategy teams to strengthen reporting structures and forecasting.
- Platform & Channel Expertise
- In-depth hands-on experience with major digital channels and tools:
- Meta Ads Manager, Google Ads, YouTube, TikTok Ads, DV360
- Looker Studio, Adobe Analytics, Supermetrics
- Familiarity with eCommerce media and on-platform ads (Shopee, Lazada) is an advantage.
- Continuously recommend channel optimizations and test new platforms aligned with campaign goals.
- Team Collaboration & Campaign Execution
- Provide daily guidance to junior team members (if applicable) on campaign execution, QA, and optimization.
- Ensure junior-led campaigns align with strategic direction and meet performance goals.
- Support the development of juniors’ strategic thinking and executional independence.
- 5–8 years of experience in digital media planning and performance marketing.
- Proven ability to lead and guide junior team members.
- Track record of driving business-oriented results (ROI, revenue, acquisition) from digital campaigns.
- Background in banking, finance, loyalty, digital wallet, or e-commerce industries is a strong plus.
- Proficient in Meta Ads, Google Ads, TikTok Ads, DV360, Looker Studio, Adobe Analytics, Supermetrics
- Comfortable managing campaigns across multiple business units with fast turnarounds and high expectations.
- Strong skills in proposal building, data storytelling, and stakeholder communication.
- Confident in managing strategic conversations and adapting media plans to business needs.
- A performance-first mindset focused on delivering tangible business outcomes.
- Sharp strategic thinking, backed by executional know-how across digital platforms.
- Experience managing timelines and campaign performance across multiple workstreams.
- A collaborative and clear communicator who brings clarity, proactivity, and accountability to every campaign.
- The ability to thrive in a fast-paced, dynamic environment with competing priorities.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Business Development and Sales
- Industries Business Consulting and Services
Referrals increase your chances of interviewing at ADA by 2x
Sign in to set job alerts for “Strategic Planning Manager” roles.WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 7 months ago
Senior Manager, Regional GrabMart StrategyKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Senior Manager - Commercial Strategy and PropositionsTaman Wilayah, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Category & Commercial Strategic Planning LeadKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
Manager - Capacity planning and management-R-251762Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Business Consulting - Strategy, Manager/Senior ManagerKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 11 hours ago
Wilayah Persekutuan Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago
Commercial Strategy & Performance ManagerBangsar South, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Country Heights Damansara, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago
AC - Strategic Planning & Reporting ManagerKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago
Assistant Manager, Branch Strategy & DevelopmentWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago
Senior Manager Operations Strategy and PlanningKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago
Strategy & Operations Manager (Affiliate Marketing & Business Innovation)Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 months ago
Manager, Responsible Sourcing Operations Standards & StrategyKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago
Strategy Consulting Manager/ Senior Manager (Financial Services)Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago
Senior Manager, Strategy, Impact and CommunicationsKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 months ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-LjbffrCategory & Commercial Strategic Planning Lead

Posted 6 days ago
Job Viewed
Job Description
Location: Malaysia
The Ice Cream division at Unilever is preparing to stand on its own, aiming to becom e an independent , EUR 8.3 billion publicly listed company by the end of 2025 . We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
ABOUT THE MAGNUM ICE CREAM COMPANY:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments - and having fun doing it.
With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.
We dream big but keep things simple to act fast.
If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!
JOB PURPOSE:
The Category & Commercial Strategic Planning Head is the strategic engine for the category, driving growth by linking brand strategy with commercial execution. You will be the expert on your category's market dynamics, competitive landscape, and price & promotional effectiveness. This role involves leading the integrated business planning cycle, shaping demand forecasts, developing winning go-to-market strategies, and managing the trade investment budget to deliver on both top-line sales and bottom-line profitability. You will work in a highly cross-functional environment, collaborating closely with Brand, Finance, Supply Chain, and Customer Development teams to ensure flawless planning and execution. By championing a high-performance culture, you will develop a team of strategic thinkers and commercial experts to secure our long-term success.
KEY RESPONSIBILITIES:
Strategic Planning & Commercial Leadership
+ Lead the annual Integrated Business Planning (IBP) process by conducting comprehensive 6P analyses to identify key category insights and opportunities.
+ Develop the annual Category Development plan, translating brand objectives into a clear commercial strategy and execution roadmap.
+ Spearhead the development of Joint Business Plans (JBPs) with key retail partners to drive mutual growth.
+ Prepare and deliver compelling presentations for key business processes, including quarterly cascades to the Customer Development (Sales) team and strategic alignment meetings with leadership .
Demand Forecasting & Financial Management
+ Drive the demand planning process by developing forward forecasts based on primary/secondary sales data and Nielsen market trends.
+ Provide robust analysis and justification for promotional uplifts, ensuring accurate baseline forecasting in partnership with the Demand Planning team.
+ Lead the development of Business Cases (BCs) for all trade activities, providing critical inputs on incremental sales ( iGSV ) and trade spend ( iTTS ) based on price elasticity and ROI analysis.
+ Manage the category's Trade Term Spend (TTS) budget, ensuring expenditure is aligned with the strategy and delivering maximum return on investment.
Go-to-Market & New Product Launch Excellence
+ Architect the 360-degree launch plan for all New Product Development (NPD), from initial volume forecasting to post-launch tracking.
+ Develop comprehensive promotion strategies, channel-exclusive mechanics, and point-of-sale activation plans, ensuring alignment with above-the-line media.
+ Manage the end-to-end process for promotional & brand activation support
+ Proactively manage the NPD listing process with Customer Business Development team , developing contingency plans to overcome any retailer objections.
Market Intelligence & Performance Analysis
+ Serve as the category expert on competitor activity, utilizing Nielsen data and market intelligence to track and analyze competitor promotions, pricing, and market share.
+ Deliver monthly analysis on sales performance (GSV), providing clear commentary on drivers of over or under-performance against the forecast.
+ Monitor the strategic price index and be agile to design response plans to maintain competitiveness and defend market share.
Team Leadership & Talent Development
+ Lead, coach, and develop a high-performing team of customer strate gic planning managers, fostering excellence in brand management and commercial planning.
+ Recruit and nurture talent, building a future-fit organization through effective coaching, performance management, and career development.
+ Cultivate a culture of high performance and engagement, inspiring the team to deliver exceptional business results.
WHAT YOU NEED TO SUCCEED:
SKILLS:
Technical & Analytical Capabilities
+ Data Analysis: Strong analytical skills with a proven ability to interpret market data , internal sales data (primary/secondary), and shopper insights to make informed recommendations.
+ Financial Acumen: Solid commercial understanding with experience in budget management (specifically trade spend/TTS), business case development, pricing analysis, and understanding a product's P&L
+ Demand Forecasting: Proficiency in the fundamentals of sales forecasting and demand planning, including understanding base sales and promotional uplifts.
+ Advanced Excel: Essential proficiency in Microsoft Excel, including pivot tables, v-lookups, charting, and building complex formulas for data analysis
+ Presentation Skills: Strong ability to use Microsoft PowerPoint to synthesize complex information into clear, persuasive, and professional presentations for various audiences.
Core Competencies
+ Strategic Thinking: The ability to see the bigger picture, connect disparate data points, and translate insights into actionable, long-term category and channel strategies.
+ Stakeholder Management & Influence: Excellent cross-functional collaboration skills. A proven ability to work with and influence diverse teams, including Brand, Sales, Finance, and Supply Chain, to achieve common goals.
+ Communication: Superior verbal and written communication skills. Must be able to articulate complex ideas clearly, justify recommendations logically, and present confidently to both internal leadership and external retail partners.
+ Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously-from new product launches to promotional campaigns-while adhering to strict timelines.
+ Problem-Solving: A proactive and results-oriented mindset with the ability to identify potential issues, analyze root causes, and develop effective solutions independently.
EXP E RI E NCE S & QUALIFICATIONS :
+ Bachelor's Degree in Business , Marketing, Finance, or related field
+ A minimum of 8-10 years of relevant experience in the FMCG (Fast-Moving Consumer Goods) industry is essential.
+ Proven experience in Trade Marketing / Category Management / Customer/Channel Development / Sales or Key Account Management / Brand Management with strong commercial exposure
W HAT YOU CAN EXPECT :
+ A unique mix of global scale & start-up spirit- 8.3 bn powerhouse with an agile, entrepreneurial mindset. We're building a new high growth Ice Cream company from the ground up.
+ Career without limits-42 markets, international opportunities, and fast tracked growth.
+ A performance-driven culture-Freedom to act, disrupt and grow - your success is measured by impact.
+ A company that celebrates joy, innovation, and purpose-We create extraordinary careers, just like our ice cream creates extraordinary moments.
ADDITIONAL INFORMATION
As publicly announced , Unilever will separate its Ice Cream business which is e xpected by the end of 2025. T his role will transfer to the new Ice Cream company.
Unilever embraces diversity and encourages applicants from all walks of life . This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity .
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Disclaimer
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We take pleasure seriously. Join the Ice Cream team now!
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Job Category: Customer Development
Job Type: Full time
Industry: