392 Marketing Teams jobs in Malaysia

Job Description

Develop and execute Mega campaigns, Category campaigns and Initiative campaigns Assist in full cycle campaign project management; hands on execution, monitoring and reporting Identify key trends and campaign mechanics that drives traffic and sales conversion on Shopee platforms Collaborate and coordinate across multiple teams, including Business Development, Operations and cross functional Marketing teams to ensure smooth and timely execution of campaigns Real-time monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance

Requirements

Relevant work experience, preferably in Project Management, E-Commerce, Marketing, Media Planning, or other related fields, is preferred Bachelor’s Degree in Business/ Marketing or other relevant field of studies from a reputable university. Fresh graduates are welcomed to apply. Excellent command of English with strong stakeholder management skills Highly meticulous and good at coordination, able to meet tight deadlines Willing to be hands-on with strong project management and executional abilities Comfortable working with numbers, analytical and sharp Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a dynamic environment

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About the Role

We are seeking an experienced and highly organized Product Marketing Manager to lead and execute go-to-market (GTM) strategies for Toobit’s core products and major platform campaigns. This role is at the intersection of product, marketing, and operations—responsible for transforming product features and strategic events into successful global launches that drive user acquisition, engagement, and retention.

Key Responsibilities 1. Go-To-Market Planning & Execution

• Develop and lead integrated GTM strategies for product launches, promotional campaigns, and feature rollouts.
• Define product positioning, messaging, and user value propositions in collaboration with product, design, and BD teams.
• Align cross-functional stakeholders on launch timelines, deliverables, and success metrics.

2. Campaign Management

• Own the full lifecycle of high-impact marketing campaigns, from pre-launch planning to post-launch analysis.
• Coordinate cross-departmental teams including content, design, performance, community, and operations to deliver cohesive campaign execution.
• Monitor campaign performance, user funnel metrics, and market feedback to refine and optimize tactics in real time.

3. Content & Asset Coordination

• Work closely with the content team to develop blog posts, landing pages, FAQs, email flows, banners, and video scripts tailored to each campaign.
• Ensure brand consistency across all assets and channels while adapting messaging to local markets when needed.
• Proactively identify gaps in campaign materials and coordinate timely delivery from relevant teams.

4. Documentation & Enablement

• Build and maintain internal documentation for each campaign or launch, including GTM plans, messaging libraries, asset trackers, timelines, and KPI dashboards.
• Facilitate campaign alignment meetings and provide regular updates to leadership and stakeholders.

5. Market & User Insights

• Conduct competitive analysis, user research, and market landscape mapping to inform messaging and campaign targeting.
• Collaborate with product and growth teams to surface insights that shape product improvements and campaign focus.

Requirements

• 3–5+ years of experience in product marketing , marketing , or integrated marketing , preferably in fintech, SaaS, or digital platforms.
• Proven track record of successfully launching complex product features or campaigns across multiple channels.
• Strong project management and stakeholder communication skills.
• Ability to write and review marketing copy with clarity and precision.
• Familiar with marketing tech stacks and collaboration tools (e.g., Notion, Google Workspace, Trello/Asana, Looker/GA).
• Strong understanding of user funnel metrics, campaign attribution, and A/B testing.

Nice to Have

• Experience in the Web3 industry.
• Multilingual communication skills (especially Turkish, Persian, Spanish, or Arabic) to liaise with counterparts.
• Experience working in fast-paced, cross-border, remote teams.

What We Offer

• Competitive salary with growth-based performance incentives.
• A dynamic and global work environment in one of the most exciting sectors.
• Opportunities to take ownership and make a measurable impact on user growth and brand expansion.
• Access to cutting-edge tools and the chance to shape the GTM culture.

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About the Role

We are seeking an experienced and highly organized

Product Marketing Manager

to lead and execute go-to-market (GTM) strategies for Toobit’s core products and major platform campaigns. This role is at the intersection of product, marketing, and operations—responsible for transforming product features and strategic events into successful global launches that drive user acquisition, engagement, and retention. Key Responsibilities

1.

Go-To-Market Planning & Execution

Develop and lead integrated GTM strategies for product launches, promotional campaigns, and feature rollouts. Define product positioning, messaging, and user value propositions in collaboration with product, design, and BD teams. Align cross-functional stakeholders on launch timelines, deliverables, and success metrics. 2.

Campaign Management

Own the full lifecycle of high-impact marketing campaigns, from pre-launch planning to post-launch analysis. Coordinate cross-departmental teams including content, design, performance, community, and operations to deliver cohesive campaign execution. Monitor campaign performance, user funnel metrics, and market feedback to refine and optimize tactics in real time. 3.

Content & Asset Coordination

Work closely with the content team to develop blog posts, landing pages, FAQs, email flows, banners, and video scripts tailored to each campaign. Ensure brand consistency across all assets and channels while adapting messaging to local markets when needed. Proactively identify gaps in campaign materials and coordinate timely delivery from relevant teams. 4.

Documentation & Enablement

Build and maintain internal documentation for each campaign or launch, including GTM plans, messaging libraries, asset trackers, timelines, and KPI dashboards. Facilitate campaign alignment meetings and provide regular updates to leadership and stakeholders. 5.

Market & User Insights

Conduct competitive analysis, user research, and market landscape mapping to inform messaging and campaign targeting. Collaborate with product and growth teams to surface insights that shape product improvements and campaign focus. Requirements

3–5+ years of experience in

product marketing ,

marketing , or

integrated marketing , preferably in fintech, SaaS, or digital platforms. Proven track record of successfully launching complex product features or campaigns across multiple channels. Strong project management and stakeholder communication skills. Ability to write and review marketing copy with clarity and precision. Familiar with marketing tech stacks and collaboration tools (e.g., Notion, Google Workspace, Trello/Asana, Looker/GA). Strong understanding of user funnel metrics, campaign attribution, and A/B testing. Nice to Have

Experience in the Web3 industry. Multilingual communication skills (especially Turkish, Persian, Spanish, or Arabic) to liaise with counterparts. Experience working in fast-paced, cross-border, remote teams. What We Offer

Competitive salary with growth-based performance incentives. A dynamic and global work environment in one of the most exciting sectors. Opportunities to take ownership and make a measurable impact on user growth and brand expansion. Access to cutting-edge tools and the chance to shape the GTM culture.

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GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Manager, Brand Management

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Get AI-powered advice on this job and more exclusive features.

To oversee and enhance the organisation’s corporate brand presence and reputation across all communication platforms, ensuring alignment with the Group’s corporate identity standards.

• Manage and oversee the corporate website and all GELM social media accounts, ensuring consistent and engaging brand representation.
• Act as the checker and approver for all Great Eastern contents before publication, ensuring adherence to corporate identity policies and brand guidelines.
• Collaborate with other divisions to guide and align their content with the Group’s corporate identity standards.
• Monitor online and mainstream media for news and comments related to Great Eastern, addressing feedback and comments to safeguard the brand’s reputation.
• Lead initiatives for corporate awards and recognitions of Great Eastern.
• Oversee key initiatives such as Great Eastern Cares, CSR including the Brand Health Tracker, Net Promoter Score (NPS) and Project 120.

We are looking for people who

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 5-8 years of experience in brand management, corporate communications, or a related field, with at least 2-3 years in a supervisory or managerial role.
• Proven expertise in managing corporate websites and social media platforms.
• Experience in monitoring and analyzing brand health metrics (e.g., Brand Health Tracker, NPS)
• Strong understanding of regulatory compliance and risk management as they pertain to brand communications.
• Strong leadership and people management skills, with the ability to mentor and guide team effectively.
• Excellent communication and interpersonal skills for stakeholder management and cross-functional collaboration.
• Analytical and strategic thinking abilities, with a focus on problem-solving and delivering results.
• Up-to-date knowledge of branding trends and digital marketing strategies.
• Experience in the insurance or financial services industry is an added advantage.
• High level of integrity, takes accountability of work and good attitude over teamwork.
• Takes initiative to improve current state of things and adaptable to embrace new changes.

How you succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Who we are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing, Public Relations, and Advertising
• Industries Insurance and Banking

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GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Manager, Brand Management

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Get AI-powered advice on this job and more exclusive features. To oversee and enhance the organisation’s corporate brand presence and reputation across all communication platforms, ensuring alignment with the Group’s corporate identity standards. Manage and oversee the corporate website and all GELM social media accounts, ensuring consistent and engaging brand representation. Act as the checker and approver for all Great Eastern contents before publication, ensuring adherence to corporate identity policies and brand guidelines. Collaborate with other divisions to guide and align their content with the Group’s corporate identity standards. Monitor online and mainstream media for news and comments related to Great Eastern, addressing feedback and comments to safeguard the brand’s reputation. Lead initiatives for corporate awards and recognitions of Great Eastern. Oversee key initiatives such as Great Eastern Cares, CSR including the Brand Health Tracker, Net Promoter Score (NPS) and Project 120. We are looking for people who Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. At least 5-8 years of experience in brand management, corporate communications, or a related field, with at least 2-3 years in a supervisory or managerial role. Proven expertise in managing corporate websites and social media platforms. Experience in monitoring and analyzing brand health metrics (e.g., Brand Health Tracker, NPS) Strong understanding of regulatory compliance and risk management as they pertain to brand communications. Strong leadership and people management skills, with the ability to mentor and guide team effectively. Excellent communication and interpersonal skills for stakeholder management and cross-functional collaboration. Analytical and strategic thinking abilities, with a focus on problem-solving and delivering results. Up-to-date knowledge of branding trends and digital marketing strategies. Experience in the insurance or financial services industry is an added advantage. High level of integrity, takes accountability of work and good attitude over teamwork. Takes initiative to improve current state of things and adaptable to embrace new changes. How you succeed Champion and embody our Core Values in everyday tasks and interactions. Demonstrate high level of integrity and accountability. Take initiative to drive improvements and embrace change. Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively. Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively. Who we are Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker. To all recruitment agencies:

Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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Assistant Manager - Marketing & Communication (Business Campaigns & Analytics)

If you are looking to excel and make a difference, take a closer look at us.

• Act as the key analytics partner to the business to understand and evaluate business problems by conducting discussion sessions with product managers, gathering data and requirements, and defining solutions.
• Perform in-depth investigations via hypothesis creation and deep dive analysis to prove or disprove hypotheses, uncover new insights, and develop meaningful and actionable solutions to guide decision-making and business strategy.
• Collaborate closely with Data Scientists from the Data Science Lab by providing business insights, context, and direction during AI/ML model development.
• Translate AI/ML findings into business language and build storyboards to present findings, recommendations, and action plans.
• Validate analysis and AI/ML model findings by piloting journeys, either in batch or in real-time, to selected customer groups.
• Review and evaluate campaign requests and performance to structure campaigns, reducing ad hoc demand and improving resource and time management.
• Support real-time continuous marketing efforts by uncovering new business opportunities for cross-sell, upsell, and attrition reduction through ongoing analysis of customer behavior.
• Act as the key business partner to product managers, providing guidance and advice to stakeholders across the bank to develop engaging and relevant campaign content for optimal response.
• Develop, maintain, and improve campaign trackers and analytic marts to aid in performance reviews and analysis speed.
• Enhance data availability by combining primary and secondary sources to enrich analysis capabilities.
• Create a collaborative work environment within the team to share data, scripts, results, and findings to drive efficiency and maximize value.
• Clearly communicate ideas, methodologies, results, and recommendations both orally and in writing, including insightful reports and graphic illustrations for peers and management.

About Hong Leong Bank

We are a leading financial institution in Malaysia with a century of entrepreneurial heritage. Our comprehensive financial services, guided by a Digital-at-the-Core ethos, have earned us industry recognition for making banking simpler and more effortless for our customers. Our offerings span across Malaysia and include an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We value diversity, inclusion, and merit to achieve our mission of infusing diverse thinking and skills into our organization. Candidates are assessed based on merit and potential. We are committed to digitizing the employee journey to promote lifelong learning, career growth, and internal talent development.

Realize your full potential at Hong Leong Bank by applying now.

Boost your career

Find thousands of job opportunities by signing up to eFinancialCareers today.

#J-18808-Ljbffr

Assistant Manager - Marketing & Communication (Business Campaigns & Analytics) If you are looking to excel and make a difference, take a closer look at us.

Act as the key analytics partner to the business to understand and evaluate business problems by conducting discussion sessions with product managers, gathering data and requirements, and defining solutions.

Perform in-depth investigations via hypothesis creation and deep dive analysis to prove or disprove hypotheses, uncover new insights, and develop meaningful and actionable solutions to guide decision-making and business strategy.

Collaborate closely with Data Scientists from the Data Science Lab by providing business insights, context, and direction during AI/ML model development.

Translate AI/ML findings into business language and build storyboards to present findings, recommendations, and action plans.

Validate analysis and AI/ML model findings by piloting journeys, either in batch or in real-time, to selected customer groups.

Review and evaluate campaign requests and performance to structure campaigns, reducing ad hoc demand and improving resource and time management.

Support real-time continuous marketing efforts by uncovering new business opportunities for cross-sell, upsell, and attrition reduction through ongoing analysis of customer behavior.

Act as the key business partner to product managers, providing guidance and advice to stakeholders across the bank to develop engaging and relevant campaign content for optimal response.

Develop, maintain, and improve campaign trackers and analytic marts to aid in performance reviews and analysis speed.

Enhance data availability by combining primary and secondary sources to enrich analysis capabilities.

Create a collaborative work environment within the team to share data, scripts, results, and findings to drive efficiency and maximize value.

Clearly communicate ideas, methodologies, results, and recommendations both orally and in writing, including insightful reports and graphic illustrations for peers and management.

About Hong Leong Bank

We are a leading financial institution in Malaysia with a century of entrepreneurial heritage. Our comprehensive financial services, guided by a Digital-at-the-Core ethos, have earned us industry recognition for making banking simpler and more effortless for our customers. Our offerings span across Malaysia and include an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We value diversity, inclusion, and merit to achieve our mission of infusing diverse thinking and skills into our organization. Candidates are assessed based on merit and potential. We are committed to digitizing the employee journey to promote lifelong learning, career growth, and internal talent development.

Realize your full potential at Hong Leong Bank by applying now.

Boost your career Find thousands of job opportunities by signing up to eFinancialCareers today.

#J-18808-Ljbffr

WE ARE HIRING !

? : Digital Marketing & Brand Strategist

? : Papar, Sabah

Key Responsibilities

-Execute of paid ads (Facebook, Instagram and Google Ads).

-Plan and manage email & newsletter outreach through targeted promotional materials.

-Analyse of campaign data and performance (CTR, ROI and conversion rates).

-Optimize the website for basic SEO.

-Creating & scheduling social media content include Instagram, Facebook, TikTok and LinkedIn platforms.

-Capturing & editing photos and videos include captions in every content posted for social media.

-Stay up to date with marketing trends to maximize audience interaction.

-Required to create blog articles to improve SEO visibility.

-Provide updates on services and product offerings.

-Ensure smooth website performance and easy access for users.

Requirements/ Qualification

-Minimum Diploma or higher in related field

Interested candidates, please send your updated CV/resume to with subject Application for Digital Marketing & Brand Strategist.

**Only ? candidates will be contacted.

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WE ARE HIRING ! ? : Digital Marketing & Brand Strategist ? : Papar, Sabah Key Responsibilities -Execute of paid ads (Facebook, Instagram and Google Ads). -Plan and manage email & newsletter outreach through targeted promotional materials. -Analyse of campaign data and performance (CTR, ROI and conversion rates). -Optimize the website for basic SEO. -Creating & scheduling social media content include Instagram, Facebook, TikTok and LinkedIn platforms. -Capturing & editing photos and videos include captions in every content posted for social media. -Stay up to date with marketing trends to maximize audience interaction. -Required to create blog articles to improve SEO visibility. -Provide updates on services and product offerings. -Ensure smooth website performance and easy access for users. Requirements/ Qualification -Minimum Diploma or higher in related field Interested candidates, please send your updated CV/resume to with subject Application for Digital Marketing & Brand Strategist. **Only ? candidates will be contacted.

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