1,009 Marketing Campaigns jobs in Malaysia

Job Description

Develop and execute Mega campaigns, Category campaigns and Initiative campaigns Assist in full cycle campaign project management; hands on execution, monitoring and reporting Identify key trends and campaign mechanics that drives traffic and sales conversion on Shopee platforms Collaborate and coordinate across multiple teams, including Business Development, Operations and cross functional Marketing teams to ensure smooth and timely execution of campaigns Real-time monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance

Requirements

Relevant work experience, preferably in Project Management, E-Commerce, Marketing, Media Planning, or other related fields, is preferred Bachelor’s Degree in Business/ Marketing or other relevant field of studies from a reputable university. Fresh graduates are welcomed to apply. Excellent command of English with strong stakeholder management skills Highly meticulous and good at coordination, able to meet tight deadlines Willing to be hands-on with strong project management and executional abilities Comfortable working with numbers, analytical and sharp Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a dynamic environment

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Senior Marketing Campaigns Executive (Monee)

Monee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Responsibilities

• Develop and execute performance marketing campaigns backed by impact figures, return on investment, etc.
• Assist in full cycle campaign project management; hands on execution, monitoring and reporting
• Identify key trends and campaign mechanics that drive traffic and sales conversion
• Collaborate and coordinate across multiple teams, including Business Development, Operations and cross functional Marketing teams to ensure smooth and timely execution of campaigns
• Monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance

Requirements

• At least 4-7 years of work experience, preferably in Project Management, E-Commerce, Marketing
• Prior working experience in telco, utilities or fintech industry will be an added advantage
• Bachelor’s Degree in Business/Marketing or other relevant field of studies from a reputable university
• Excellent command of English with strong stakeholder management skills
• Highly meticulous and good at coordination, able to meet tight deadlines
• Willing to be hands-on with strong project management and executional abilities
• Comfortable working with numbers, analytical and sharp
• Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a fast-paced environment

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

#J-18808-Ljbffr

Senior Marketing Campaigns Executive (Monee)

Monee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Responsibilities

Develop and execute performance marketing campaigns backed by impact figures, return on investment, etc. Assist in full cycle campaign project management; hands on execution, monitoring and reporting Identify key trends and campaign mechanics that drive traffic and sales conversion Collaborate and coordinate across multiple teams, including Business Development, Operations and cross functional Marketing teams to ensure smooth and timely execution of campaigns Monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance Requirements

At least 4-7 years of work experience, preferably in Project Management, E-Commerce, Marketing Prior working experience in telco, utilities or fintech industry will be an added advantage Bachelor’s Degree in Business/Marketing or other relevant field of studies from a reputable university Excellent command of English with strong stakeholder management skills Highly meticulous and good at coordination, able to meet tight deadlines Willing to be hands-on with strong project management and executional abilities Comfortable working with numbers, analytical and sharp Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a fast-paced environment Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Sales

#J-18808-Ljbffr

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

Join our high-energy marketing team where you can bring brand campaigns to life! We're seeking a dynamic local marketing expert with excellent project management skills, who thrives in fast-paced environments, to scale and manage merchant / category campaigns with Singapore's top brand partners across F&B, Fashion, Beauty, and Home & Living.

If you're energized to bring campaigns connecting brands with consumers, and working alongside ambitious teammates, this could be the perfect opportunity for you!

Your Adventure Ahead

• Drive user growth across all customer segments, including new user acquisition and retention, and revenue for ShopBack Pay in Singapore.
• Work with top brand partners across various categories (F&B, Fashion, Beauty, Home & Living) to plan and implement B2C marketing campaigns.
• Manage end-to-end marketing; Crafting compelling pitch decks for brand launches, Negotiation with brand partners, Execution of campaigns across in-app, offline, social media, CRM, paid ads and influencer marketing.
• Project manage and scale up core marketing programmes to drive merchant participation and revenue and continuous optimisation of communication channels to drive performance.
• Collaborate cross-functionally with operations, social media, graphic designers, business development and account management teams to drive business goals for ShopBack and brand partners.
• Be data-driven in measuring campaign performance, identifying scalable opportunities and delivering actionable insights into winning strategies.

Essentials to Succeed

• 3-5 years relevant experience in campaigns/marketing/business building experience, preferably within offline retail and/or e-Commerce and/or payments environment.
• A driven, independent, highly motivated and result-oriented individual.
• Proactive can-do attitude, problem solving skills and good team player.
• Strong analytical skills, use data to inform decision making and measure campaign effectiveness.
• Good interpersonal skills with strong expertise in managing relationships with internal and external stakeholders.
• Excellent project management skills to manage a wide range of brand partners and deliver under tight timelines
• Ability to think creatively and strategically, develop innovative solutions to business problems.
• Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at

#J-18808-Ljbffr

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

Join our high-energy marketing team where you can bring brand campaigns to life! We're seeking a dynamic local marketing expert with excellent project management skills, who thrives in fast-paced environments, to scale and manage merchant / category campaigns with Singapore's top brand partners across F&B, Fashion, Beauty, and Home & Living.

If you're energized to bring campaigns connecting brands with consumers, and working alongside ambitious teammates, this could be the perfect opportunity for you!

Your Adventure Ahead

Drive user growth across all customer segments, including new user acquisition and retention, and revenue for ShopBack Pay in Singapore. Work with top brand partners across various categories (F&B, Fashion, Beauty, Home & Living) to plan and implement B2C marketing campaigns. Manage end-to-end marketing; Crafting compelling pitch decks for brand launches, Negotiation with brand partners, Execution of campaigns across in-app, offline, social media, CRM, paid ads and influencer marketing. Project manage and scale up core marketing programmes to drive merchant participation and revenue and continuous optimisation of communication channels to drive performance. Collaborate cross-functionally with operations, social media, graphic designers, business development and account management teams to drive business goals for ShopBack and brand partners. Be data-driven in measuring campaign performance, identifying scalable opportunities and delivering actionable insights into winning strategies. Essentials to Succeed

3-5 years relevant experience in campaigns/marketing/business building experience, preferably within offline retail and/or e-Commerce and/or payments environment. A driven, independent, highly motivated and result-oriented individual. Proactive can-do attitude, problem solving skills and good team player. Strong analytical skills, use data to inform decision making and measure campaign effectiveness. Good interpersonal skills with strong expertise in managing relationships with internal and external stakeholders. Excellent project management skills to manage a wide range of brand partners and deliver under tight timelines Ability to think creatively and strategically, develop innovative solutions to business problems. Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale. ShopBackers' DNA

Grit -

We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger

- We value hard work, and having relentless drive.

Speed -

We move fast and have a bias for action, all to deliver maximum impact.

Impact -

We focus on results, always aiming for the best possible outcomes and timelines.

Growth -

We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths

and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team

on a journey to global scale.

Competitive compensation

based on your performance.

Candid, open, and collaborative culture

where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit

to enable you to thrive personally and professionally.

Flow Day Thursday

(1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at #J-18808-Ljbffr

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Manager, Brand Management

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Get AI-powered advice on this job and more exclusive features.

To oversee and enhance the organisation’s corporate brand presence and reputation across all communication platforms, ensuring alignment with the Group’s corporate identity standards.

• Manage and oversee the corporate website and all GELM social media accounts, ensuring consistent and engaging brand representation.
• Act as the checker and approver for all Great Eastern contents before publication, ensuring adherence to corporate identity policies and brand guidelines.
• Collaborate with other divisions to guide and align their content with the Group’s corporate identity standards.
• Monitor online and mainstream media for news and comments related to Great Eastern, addressing feedback and comments to safeguard the brand’s reputation.
• Lead initiatives for corporate awards and recognitions of Great Eastern.
• Oversee key initiatives such as Great Eastern Cares, CSR including the Brand Health Tracker, Net Promoter Score (NPS) and Project 120.

We are looking for people who

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 5-8 years of experience in brand management, corporate communications, or a related field, with at least 2-3 years in a supervisory or managerial role.
• Proven expertise in managing corporate websites and social media platforms.
• Experience in monitoring and analyzing brand health metrics (e.g., Brand Health Tracker, NPS)
• Strong understanding of regulatory compliance and risk management as they pertain to brand communications.
• Strong leadership and people management skills, with the ability to mentor and guide team effectively.
• Excellent communication and interpersonal skills for stakeholder management and cross-functional collaboration.
• Analytical and strategic thinking abilities, with a focus on problem-solving and delivering results.
• Up-to-date knowledge of branding trends and digital marketing strategies.
• Experience in the insurance or financial services industry is an added advantage.
• High level of integrity, takes accountability of work and good attitude over teamwork.
• Takes initiative to improve current state of things and adaptable to embrace new changes.

How you succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Who we are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing, Public Relations, and Advertising
• Industries Insurance and Banking

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GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Manager, Brand Management

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Get AI-powered advice on this job and more exclusive features. To oversee and enhance the organisation’s corporate brand presence and reputation across all communication platforms, ensuring alignment with the Group’s corporate identity standards. Manage and oversee the corporate website and all GELM social media accounts, ensuring consistent and engaging brand representation. Act as the checker and approver for all Great Eastern contents before publication, ensuring adherence to corporate identity policies and brand guidelines. Collaborate with other divisions to guide and align their content with the Group’s corporate identity standards. Monitor online and mainstream media for news and comments related to Great Eastern, addressing feedback and comments to safeguard the brand’s reputation. Lead initiatives for corporate awards and recognitions of Great Eastern. Oversee key initiatives such as Great Eastern Cares, CSR including the Brand Health Tracker, Net Promoter Score (NPS) and Project 120. We are looking for people who Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. At least 5-8 years of experience in brand management, corporate communications, or a related field, with at least 2-3 years in a supervisory or managerial role. Proven expertise in managing corporate websites and social media platforms. Experience in monitoring and analyzing brand health metrics (e.g., Brand Health Tracker, NPS) Strong understanding of regulatory compliance and risk management as they pertain to brand communications. Strong leadership and people management skills, with the ability to mentor and guide team effectively. Excellent communication and interpersonal skills for stakeholder management and cross-functional collaboration. Analytical and strategic thinking abilities, with a focus on problem-solving and delivering results. Up-to-date knowledge of branding trends and digital marketing strategies. Experience in the insurance or financial services industry is an added advantage. High level of integrity, takes accountability of work and good attitude over teamwork. Takes initiative to improve current state of things and adaptable to embrace new changes. How you succeed Champion and embody our Core Values in everyday tasks and interactions. Demonstrate high level of integrity and accountability. Take initiative to drive improvements and embrace change. Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively. Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively. Who we are Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker. To all recruitment agencies:

Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing, Public Relations, and Advertising Industries Insurance and Banking Referrals increase your chances of interviewing at GREAT EASTERN by 2x Sign in to set job alerts for “Brand Manager” roles.

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ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Join to apply for the Ecommerce Marketing Strategy & Planning Manager role at ADA

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Join to apply for the Ecommerce Marketing Strategy & Planning Manager role at ADA

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As the eCommerce Marketing, Strategy & Planning, Manager you will play the role of a digital consultant. You will take charge of overseeing the day-to-day client and campaign management for a portfolio of brands and be responsible for managing the entire client relationship – driving value and business outcomes by assisting with strategic direction, campaign management, audience targeting, budget/spend optimization, and reporting. You will manage and develop client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, billing, monthly/quarterly business reviews, etc. This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.

• Advertiser Management & Growth: Deliver client-specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into actionable processes and improve revenue across all assigned accounts.
• Campaign/project management: Work closely with internal stakeholders; Ad Operations, Creative and data teams and external vendors to drive campaign performance and deliverables. Analyze and report campaign performance with meaningful insights.
• Data-Centric Consultation: Drive data-centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms.
• Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development.
• Maintain Industry Knowledge: Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile), data and technology.
  
  

Requirements:

• The successful candidate will be an inspiring and confident team player with at least:
• At least 4-6 years of working experience in account/ client management in the online advertising industry.
• Proven account management and analytical professional experience
• Leadership experience in managing media specialist teams of 1-4
• Proven media planning experience across multiple platforms for performance clients, developing media best practices through testing
• Proficiency in Excel, Word and PowerPoint
• Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc.
• Experience with in-platform ads of Lazada/Shopee, Meta CPAS campaigns will be advantageous.
• Fluent in written and spoken language skills in English

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Business Consulting and Services

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Ecommerce Marketing Strategy & Planning Manager

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Ecommerce Marketing Strategy & Planning Manager

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ADA Get AI-powered advice on this job and more exclusive features. As the eCommerce Marketing, Strategy & Planning, Manager you will play the role of a digital consultant. You will take charge of overseeing the day-to-day client and campaign management for a portfolio of brands and be responsible for managing the entire client relationship – driving value and business outcomes by assisting with strategic direction, campaign management, audience targeting, budget/spend optimization, and reporting. You will manage and develop client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, billing, monthly/quarterly business reviews, etc. This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.

Advertiser Management & Growth: Deliver client-specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into actionable processes and improve revenue across all assigned accounts. Campaign/project management: Work closely with internal stakeholders; Ad Operations, Creative and data teams and external vendors to drive campaign performance and deliverables. Analyze and report campaign performance with meaningful insights. Data-Centric Consultation: Drive data-centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms. Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development. Maintain Industry Knowledge: Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile), data and technology.

Requirements:

The successful candidate will be an inspiring and confident team player with at least: At least 4-6 years of working experience in account/ client management in the online advertising industry. Proven account management and analytical professional experience Leadership experience in managing media specialist teams of 1-4 Proven media planning experience across multiple platforms for performance clients, developing media best practices through testing Proficiency in Excel, Word and PowerPoint Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc. Experience with in-platform ads of Lazada/Shopee, Meta CPAS campaigns will be advantageous. Fluent in written and spoken language skills in English

Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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