1,006 Marketing Strategies jobs in Malaysia

Job Description

Develop and execute Mega campaigns, Category campaigns and Initiative campaigns Assist in full cycle campaign project management; hands on execution, monitoring and reporting Identify key trends and campaign mechanics that drives traffic and sales conversion on Shopee platforms Collaborate and coordinate across multiple teams, including Business Development, Operations and cross functional Marketing teams to ensure smooth and timely execution of campaigns Real-time monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance

Requirements

Relevant work experience, preferably in Project Management, E-Commerce, Marketing, Media Planning, or other related fields, is preferred Bachelor’s Degree in Business/ Marketing or other relevant field of studies from a reputable university. Fresh graduates are welcomed to apply. Excellent command of English with strong stakeholder management skills Highly meticulous and good at coordination, able to meet tight deadlines Willing to be hands-on with strong project management and executional abilities Comfortable working with numbers, analytical and sharp Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a dynamic environment

#J-18808-Ljbffr

Senior Marketing Campaigns Executive (Monee)

Monee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Responsibilities

• Develop and execute performance marketing campaigns backed by impact figures, return on investment, etc.
• Assist in full cycle campaign project management; hands on execution, monitoring and reporting
• Identify key trends and campaign mechanics that drive traffic and sales conversion
• Collaborate and coordinate across multiple teams, including Business Development, Operations and cross functional Marketing teams to ensure smooth and timely execution of campaigns
• Monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance

Requirements

• At least 4-7 years of work experience, preferably in Project Management, E-Commerce, Marketing
• Prior working experience in telco, utilities or fintech industry will be an added advantage
• Bachelor’s Degree in Business/Marketing or other relevant field of studies from a reputable university
• Excellent command of English with strong stakeholder management skills
• Highly meticulous and good at coordination, able to meet tight deadlines
• Willing to be hands-on with strong project management and executional abilities
• Comfortable working with numbers, analytical and sharp
• Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a fast-paced environment

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

#J-18808-Ljbffr

Senior Marketing Campaigns Executive (Monee)

Monee Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Responsibilities

Develop and execute performance marketing campaigns backed by impact figures, return on investment, etc. Assist in full cycle campaign project management; hands on execution, monitoring and reporting Identify key trends and campaign mechanics that drive traffic and sales conversion Collaborate and coordinate across multiple teams, including Business Development, Operations and cross functional Marketing teams to ensure smooth and timely execution of campaigns Monitoring of campaign performance through various metrics and analysis, identifying gaps and innovate to improve subsequent campaign performance Requirements

At least 4-7 years of work experience, preferably in Project Management, E-Commerce, Marketing Prior working experience in telco, utilities or fintech industry will be an added advantage Bachelor’s Degree in Business/Marketing or other relevant field of studies from a reputable university Excellent command of English with strong stakeholder management skills Highly meticulous and good at coordination, able to meet tight deadlines Willing to be hands-on with strong project management and executional abilities Comfortable working with numbers, analytical and sharp Team player, driven, resilient, reliable and more importantly, someone who enjoys working in a fast-paced environment Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Sales

#J-18808-Ljbffr

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

Join our high-energy marketing team where you can bring brand campaigns to life! We're seeking a dynamic local marketing expert with excellent project management skills, who thrives in fast-paced environments, to scale and manage merchant / category campaigns with Singapore's top brand partners across F&B, Fashion, Beauty, and Home & Living.

If you're energized to bring campaigns connecting brands with consumers, and working alongside ambitious teammates, this could be the perfect opportunity for you!

Your Adventure Ahead

• Drive user growth across all customer segments, including new user acquisition and retention, and revenue for ShopBack Pay in Singapore.
• Work with top brand partners across various categories (F&B, Fashion, Beauty, Home & Living) to plan and implement B2C marketing campaigns.
• Manage end-to-end marketing; Crafting compelling pitch decks for brand launches, Negotiation with brand partners, Execution of campaigns across in-app, offline, social media, CRM, paid ads and influencer marketing.
• Project manage and scale up core marketing programmes to drive merchant participation and revenue and continuous optimisation of communication channels to drive performance.
• Collaborate cross-functionally with operations, social media, graphic designers, business development and account management teams to drive business goals for ShopBack and brand partners.
• Be data-driven in measuring campaign performance, identifying scalable opportunities and delivering actionable insights into winning strategies.

Essentials to Succeed

• 3-5 years relevant experience in campaigns/marketing/business building experience, preferably within offline retail and/or e-Commerce and/or payments environment.
• A driven, independent, highly motivated and result-oriented individual.
• Proactive can-do attitude, problem solving skills and good team player.
• Strong analytical skills, use data to inform decision making and measure campaign effectiveness.
• Good interpersonal skills with strong expertise in managing relationships with internal and external stakeholders.
• Excellent project management skills to manage a wide range of brand partners and deliver under tight timelines
• Ability to think creatively and strategically, develop innovative solutions to business problems.
• Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at

#J-18808-Ljbffr

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

Join our high-energy marketing team where you can bring brand campaigns to life! We're seeking a dynamic local marketing expert with excellent project management skills, who thrives in fast-paced environments, to scale and manage merchant / category campaigns with Singapore's top brand partners across F&B, Fashion, Beauty, and Home & Living.

If you're energized to bring campaigns connecting brands with consumers, and working alongside ambitious teammates, this could be the perfect opportunity for you!

Your Adventure Ahead

Drive user growth across all customer segments, including new user acquisition and retention, and revenue for ShopBack Pay in Singapore. Work with top brand partners across various categories (F&B, Fashion, Beauty, Home & Living) to plan and implement B2C marketing campaigns. Manage end-to-end marketing; Crafting compelling pitch decks for brand launches, Negotiation with brand partners, Execution of campaigns across in-app, offline, social media, CRM, paid ads and influencer marketing. Project manage and scale up core marketing programmes to drive merchant participation and revenue and continuous optimisation of communication channels to drive performance. Collaborate cross-functionally with operations, social media, graphic designers, business development and account management teams to drive business goals for ShopBack and brand partners. Be data-driven in measuring campaign performance, identifying scalable opportunities and delivering actionable insights into winning strategies. Essentials to Succeed

3-5 years relevant experience in campaigns/marketing/business building experience, preferably within offline retail and/or e-Commerce and/or payments environment. A driven, independent, highly motivated and result-oriented individual. Proactive can-do attitude, problem solving skills and good team player. Strong analytical skills, use data to inform decision making and measure campaign effectiveness. Good interpersonal skills with strong expertise in managing relationships with internal and external stakeholders. Excellent project management skills to manage a wide range of brand partners and deliver under tight timelines Ability to think creatively and strategically, develop innovative solutions to business problems. Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale. ShopBackers' DNA

Grit -

We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger

- We value hard work, and having relentless drive.

Speed -

We move fast and have a bias for action, all to deliver maximum impact.

Impact -

We focus on results, always aiming for the best possible outcomes and timelines.

Growth -

We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths

and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team

on a journey to global scale.

Competitive compensation

based on your performance.

Candid, open, and collaborative culture

where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit

to enable you to thrive personally and professionally.

Flow Day Thursday

(1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at #J-18808-Ljbffr

Company Overview

We are partnering with pioneers in the gaming industry, specializing in game development, game publishing, and gaming-related marketing.

Job Description:

• Support the creation and implementation of marketing campaigns for our gaming titles, focusing on increasing community engagement and raising brand awareness.
• Coordinate campaign logistics, ensuring timely execution and alignment with marketing objectives.
• Play a crucial role in managing our online communities, especially on platforms like Facebook, Twitter, and Discord.
• Engage with the community by responding to comments, organizing events, and fostering a positive environment for gamers.
• Assist in producing compelling marketing materials and content, specifically designed for our target gaming audience.
• Develop a range of content, including social media posts, blog articles, and promotional videos, to captivate and grow our audience.
• Contribute to the swift development and deployment of marketing strategies, adapting to the fast-paced and evolving startup culture.
• Participate in brainstorming sessions and propose innovative marketing solutions.

Requirements to Succeed:

• Degree in a related field is preferred but not mandatory.
• Experience with Google Ads is a plus.
• Knowledge about web3 or the gaming industry is helpful.
• Excellent command of English and Mandarin.
• Skills in design software like Canva, Photoshop, and Illustrator.

To Apply:

If you are interested in this role, click ‘apply now’ to submit your resume to Due to overwhelming responses, we will only be able to contact shortlisted candidates.

Job Ref: /184

#J-18808-Ljbffr

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

#J-18808-Ljbffr

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

#J-18808-Ljbffr

Company Overview

We are partnering with pioneers in the gaming industry, specializing in game development, game publishing, and gaming-related marketing.

Job Description:

Support the creation and implementation of marketing campaigns for our gaming titles, focusing on increasing community engagement and raising brand awareness.

Coordinate campaign logistics, ensuring timely execution and alignment with marketing objectives.

Play a crucial role in managing our online communities, especially on platforms like Facebook, Twitter, and Discord.

Engage with the community by responding to comments, organizing events, and fostering a positive environment for gamers.

Assist in producing compelling marketing materials and content, specifically designed for our target gaming audience.

Develop a range of content, including social media posts, blog articles, and promotional videos, to captivate and grow our audience.

Contribute to the swift development and deployment of marketing strategies, adapting to the fast-paced and evolving startup culture.

Participate in brainstorming sessions and propose innovative marketing solutions.

Requirements to Succeed:

Degree in a related field is preferred but not mandatory.

Experience with Google Ads is a plus.

Knowledge about web3 or the gaming industry is helpful.

Excellent command of English and Mandarin.

Skills in design software like Canva, Photoshop, and Illustrator.

To Apply:

If you are interested in this role, click ‘apply now’ to submit your resume to



Due to overwhelming responses, we will only be able to contact shortlisted candidates.

Job Ref: /184

#J-18808-Ljbffr