609 Marketing Specialist jobs in Malaysia

Finexus Group Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Join to apply for the Marketing Specialist role at Finexus Group

Finexus Group Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

1 day ago Be among the first 25 applicants

Join to apply for the Marketing Specialist role at Finexus Group

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About The Role

We are looking for a strategic and data-driven

About The Role

We are looking for a strategic and data-driven Marketing Specialist to join our growing team. You will play a pivotal role in executing marketing strategies that drive brand awareness, customer acquisition, and business growth. The ideal candidate is passionate about driving compelling marketing initiatives and campaigns that resonate with our target audience.

Key Responsibilities

• Omni-Channel Marketing:
• Drive omni-channel marketing campaigns that integrate digital marketing, social media marketing, EDM, offline events or activations, and other marketing channels.
• Ensure a seamless and consistent brand experience across all customer touchpoints, enabling higher engagement, stronger brand recall, increased brand awareness, and measurable campaign performance across the full marketing funnel.
• Full-Funnel Marketing:
• Drive marketing initiatives that target each stage of the customer journey, from awareness and consideration to conversion, retention, loyalty, and advocacy especially for B2B audience.
• Use data-driven insights to tailor content, audience targeting, messaging, and channel strategies that guide prospects through the funnel, optimise conversion rates, and maximise long-term customer value.
• Demand & Lead Generation:
• Drive strategic demand and lead generation initiatives that attract the right audience and fill the pipeline with qualified prospects.
• Leverage a mix of inbound and outbound tactics including content marketing, paid campaigns, SEO, SEM, webinars, and EDM to generate awareness and interest at scale.
• Use A/B tests, data and behavioural insights to nurture leads through personalised journeys, increasing conversion potential over time.
• Collaborate with Business Units and Sales Team to ensure marketing efforts are aligned with pipeline goals, providing tailored assets and touchpoints that support meaningful, value-driven conversations.
• Content Development & Management:
• Plan, create, and manage high-impact content and a range of assets including blog articles, website updates, whitepapers, landing pages, EDM sequences, social media posts, and sales-enablement materials tailored to specific audiences and business goals.
• Ensure all content is aligned with brand voice, SEO best practices, and campaign objectives, while continuously optimising based on performance insights.
• Collaborate cross-functionally with PR & Communications and Product Teams to ensure messaging consistency and relevance across all channels.
• Product Marketing:
• Own the positioning, messaging, and go-to-market (GTM) strategy for new and existing products to ensure successful launches and sustained market traction.
• Conduct market research, competitor analysis, and customer segmentation to craft compelling value propositions that resonate with target audiences.
• Develop GTM plans in collaboration with Business Units and Product Teams, covering launch timelines, content assets, enablement materials, and campaign execution.
• Collaborate with Product Teams to develop marketing strategies that highlight product features, benefits, and USPs via brochures, product demos, and other promotional materials.
• Events Marketing:
• Plan, execute, and optimise events marketing initiatives, both virtual and in-person, to drive brand visibility, lead generation, and community engagement.
• Manage end-to-end event logistics including strategy, promotion, partner coordination, and post-event follow-ups.
• Create compelling event experiences such as product launches, industry conferences, networking sessions, and webinars that align with business goals and audience interests.
• Support the organisation of webinars, trade shows, product demos, and other offline or hybrid marketing initiatives.
• Media Planning & Media Buying
• Support the planning and execution of integrated media strategies across both digital and offline channels.
• Assist in identifying target audiences, selecting appropriate media platforms (e.g. Google, Meta, LinkedIn, print, radio, OOH), and allocating budgets effectively to maximise reach and impact.
• Coordinate media buying activities including ad placements, negotiation with vendors, scheduling, and tracking to ensure cost-efficiency and alignment with campaign objectives.
• Monitor performance metrics across all channels and contribute to continuous optimisation to improve ROI and lead generation outcomes.
• Affiliate Marketing:
• Develop and manage affiliate marketing programs to expand reach, drive traffic, and generate qualified leads through strategic partnerships. Identify, onboard, and nurture relationships with affiliates, influencers, and referral partners who align with brand values and target audiences.
• Create compelling campaigns, track campaign performance, and optimise partner activities using performance metrics.
• Partnership:
• Establish and grow strategic partnerships that amplify brand reach, unlock new customer segments, and drive mutual business value.
• Identify, evaluate, and collaborate with ecosystem partners including platforms, fintechs, startups, and industry associations to co-create campaigns, joint offerings, referrals, and go-to-market initiatives. Develop partnership frameworks, co-branded assets, and engagement plans that align with both parties' objectives.
• Social Monitoring
• Track and analyse brand mentions, conversations, and sentiment across social media platforms to understand public perception, identify trends, and respond to reputational risks in real time.
• Collaborate with the PR & Communications Team to ensure brand tone and messaging remain consistent and responsive to audience feedback.
• Analytics & Reporting:
• Monitor, analyse, and report on the performance of marketing campaigns across channels, with a strong focus on KPIs such as lead quality, conversion rates, CPL, CPA, CPE, ROI and other metrics.
• Build and maintain dashboards and reports that provide stakeholders with clear visibility into campaign outcomes, funnel progression, and marketing’s contribution to revenue and pipeline growth.
• Collaborate with cross-functional teams to translate data into actionable strategies.
• Event Marketing: Support the organisation of webinars, trade shows, product demos, and other offline or hybrid marketing initiatives.
  
  

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in a marketing, communications, or sales role.
• At least 2 years of experience in B2B marketing.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, CEP, CRM, etc).
• Excellent written and verbal communication skills in English.
• Strong analytical skills and the ability to translate data into actionable insights.
• Independent and self-starter.
• Highly organised, proactive, and able to manage multiple projects simultaneously.
• A team player who thrives in a fast-paced, agile environment.
  
  

• Experience in fintech, SaaS, or B2B tech industry.
• Knowledge of basic graphic design and video editing tools.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at Finexus Group by 2x

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Just Graduated? Let’s Be Real! You’re ready for more.

Join Aces Meritorious Group, we build leaders, not just employees.

Malaysia | Entry-Level | Full-Time

You have graduated. Now what?

Tired of job ads asking for 2 years’ experience?

Sick of feeling stuck while scrolling through LinkedIn?

We get it.

At Aces Corps, we don’t care how long your resume is, we care about your attitude, your hunger, and your drive to grow.

What You’ll Get:

Real training (no boring classroom stuff, actual skill-building)

Fast promotions (no seniority nonsense, earn your way up)

A fun, energetic team that hypes you up daily

Pay that grows with your performance

Confidence, leadership skills, and personal growth on another level

What You’ll Do:

Represent brands through face-to-face marketing

Talk to people, build connections, close deals

Learn the ropes of business, sales, and leadership

Grow. Fail. Learn. Win. Repeat.

You’d Be A Great Fit If:

You’re done playing small

You want a job that pushes you, not puts you to sleep

You’re coachable, curious, and love a good challenge

You want to make money and level up as a person

This is more than a job.

It’s your first step into the real world with the right team beside you.

Apply now if you’re ready to build something you’re proud of.

Let’s turn that “fresh grad” energy into something powerful.

No experience? No problem. Just bring the right mindset.

What will you do?

• Take part in account-based marketing campaigns where research is heavily required to formulate a more substantial understanding of a prospect’s organization
• Perform list/data scrubbing work to provide targeted information for campaigns
• Experience with extracting data and/or contact lists from CRM and Martech platforms for campaign/reporting purposes.
• Collaborate with the campaign team to develop detailed and deliver marketing strategies in line with the requirements of the project
• Exposure to HTML email marketing: coding, testing, optimization, and best practices
• Build, manage and optimize content for the website and manage paid advertisement and/or search/display/ social campaigns
• Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets and business goals
• Assist in updating website content and build landing pages. Knowledge of WordPress, HubSpot, and HTML is an advantage
• Identify relevant & impactful business information about prospects and recommend different angles of approach for the sales team to have an effective first meeting
• Track and analyze website traffic flow and attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
• Effectively communicate wins, identify trends, and proactively offer campaign suggestions; able to communicate complex ideas effectively

What do you need to succeed?

• Minimum 1-3 years of planning and executing digital campaigns incapacity of content marketing.
• Growth mindset, embrace humility, adaptive to constant change, challenges the status-quo and attain success through teamwork.
• Ability to manage multiple time-sensitive projects, responding to change constructively while optimizing individual performance goals.
• Must be positive, proactive, and work well under pressure alone and/or across the functional team.
• Self-starter with the ability to work under minimal supervision to initiate and complete tasks individually which might require input from multiple sources
• Great research, organizational, and learning skills.

Strong preference:

• Knowledge and experience in B2B demand and lead generation.
• Impressive working knowledge in content, search engine, social media marketing and digital marketing best practices.
• Strong affinity for data driven campaign planning and execution.
• Candidate with strong analytical skill with market research background preferred.

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Direct message the job poster from ZWSOFT

About the Role:

We are looking for a Marketing Specialist based in Kuala Lumpur to support our regional marketing efforts across Malaysia, Singapore, and Indonesia . This is a junior-level but hands-on role that involves both online and offline marketing activities. The candidate will also be expected to travel to Indonesia occasionally to work with our local team.

This position is ideal for someone with solid marketing execution experience, strong communication and design skills, and a proactive, detail-oriented mindset.

Key Responsibilities:

● Event Management : Organize and execute offline events such as exhibitions, seminars, and partner roadshows.

● Graphic Design : Use basic design tools (e.g., Canva, Illustrator) to produce marketing assets quickly and efficiently.

● Localization : Adapt and execute global marketing materials and campaigns for Malaysia, Singapore, and Indonesia.

● Partner Marketing : Work closely with local resellers to co-plan and implement joint marketing activities in line with our brand guidelines and strategy.

● Online Campaigns : Support the execution of social media, digital ads, and email marketing campaigns to drive engagement and lead generation.

● Brand Marketing : Build brand awareness and visibility through online and offline initiatives.

Requirements:

● Bachelor’s degree in Marketing, Communications, Business, or related field.

● Minimum 3 years of experience in online or offline B2B marketing (e-commerce experience is not considered ).

● Proficient in both English and Mandarin .

● Hands-on experience with social media platforms, digital marketing tools, and basic design software.

● Strong communication, multitasking, and execution abilities.

● Able to work independently and open to occasional travel to Indonesia.

Application Requirement (Initial Screening):

Applicants must submit the following along with their resume:

1. At least one previous marketing proposal or campaign plan that you independently designed or helped lead (event, digital, or co-marketing).

2. Portfolio of graphic design work (e.g., event posters, social media visuals, brochures).

Interview Process:

● Final Round: Head of Global Marketing

What We Offer:

● A fast-paced, international working environment

● Opportunities to work closely with teams across Southeast Asia and China

● Hands-on marketing experience with real business impact

● Career growth in a global B2B software company

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing
• Industries Software Development

Referrals increase your chances of interviewing at ZWSOFT by 2x

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

We're on the hunt for a sales-driven and analytical Marketing Specialist who knows how to turn content into conversations, leads into customers, and campaigns into real revenue.

In this role, you’ll craft and execute strategic marketing initiatives that directly support our sales goals, from B2B lead generation to paid campaigns, from event execution to email nurturing. You’ll work closely with the sales team to align messaging, track performance, and refine the funnel with precision.

Strategize and execute sales-focused marketing campaigns across digital and physical platforms

Drive qualified traffic through SEO/SEM and optimize website performance with analytics

Run targeted paid ads on LinkedIn, Facebook, Instagram & TikTok to attract B2B leads

Plan and manage B2B email marketing journeys that warm leads for sales handoff

Collaborate closely with sales to align messaging and accelerate deal cycles

Organize both physical and online events that generate demand and brand authority

Create/edit short-form video content and marketing visuals for campaigns

Maintain and update the company website (experience with Wix or WordPress is a bonus)

Diploma or Degree in Marketing, Business, or related field

1–2 years of experience in digital marketing, preferably in B2B or tech/engineering sectors

Strong understanding of sales funnels, lead nurturing, and conversion-focused strategies

Confident in running digital ads and analyzing campaign performance

Familiar with marketing tools (e.g, Canva, Beefree, Pally and others)

Proficient in English (spoken and written)

Tech-savvy and hands-on with execution

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a marketing specialist? How many years of digital marketing experience do you have? Do you have experience with Search Engine Optimisation (SEO)?

What can I earn as a Marketing Specialist

As a Marketing Specialist, you will be responsible for:

• Planning and executing retail marketing campaigns, both online and offline.
• Collaborating with retail teams to support product launches and promotions.
• Managing social media accounts and creating engaging digital content.
• Building and maintaining customer databases.
• Analyzing campaign performance and providing insights to optimize results.

A successful Marketing Specialist should have:

• Diploma or Degree in Marketing, Business, or related field.
• Minimum 3 years of experience in retail marketing or digital marketing.
• Proficient with Excel and Canva.
• Strong social media management and content scheduling skills.
• Organized, analytical, and able to work independently with a results-driven mindset.

• Join a trailblazing pyrotechnics company setting new standards in safety, excitement, and affordability year-round.
• Be part of a fast-growing startup with opportunities to develop your skills and shape the company's marketing strategy.
• Collaborate with passionate teams in a creative, results-driven culture focused on delivering memorable customer experiences.

Exciting opportunity to join a leading financial services firm in Malaysia, where your expertise in marketing management will be truly valued. Apply now to start your journey with us.

Contact: Meryl Yiek

Quote job ref: JN-052025-6748564

Phone number: +60323024053

Join to apply for the Marketing Specialist role at Logicalis Asia Pacific

1 week ago Be among the first 25 applicants

Join to apply for the Marketing Specialist role at Logicalis Asia Pacific

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Why choose Logicalis?

As Architects of Change, Logicalis' focus is to design, support and execute clients' digital transformation by uniting their vision with their technology expertise and industry insights. The company, through its deep understanding of key IT industry drivers such as security, cloud, data management and IoT, can address customer priorities such as revenue growth and business, operational efficiency, innovation, risk and compliance, data governance and sustainability.

Why choose Logicalis?

As Architects of Change, Logicalis' focus is to design, support and execute clients' digital transformation by uniting their vision with their technology expertise and industry insights. The company, through its deep understanding of key IT industry drivers such as security, cloud, data management and IoT, can address customer priorities such as revenue growth and business, operational efficiency, innovation, risk and compliance, data governance and sustainability.

We strengthen our purpose: to design, support, and execute our customers' digital transformation by converging their vision with our technological expertise and knowledge of the industry. The brand refresh underpins both the evolution of Logicalis’ positioning as well as our strategic vision for growth.

In this role, you’ll:

• Design and execute marketing campaigns that showcase our managed services portfolio
• Plan and manage customer events, webinars, and partner roadshows to boost brand awareness and lead generation
• Track campaign performance and optimise marketing activities based on data insights
• Build strong relationships with sales teams and channel partners
• Manage marketing budgets and partner program funds effectively
• Create and optimise email marketing campaigns to nurture leads and engage customers throughout their journey
• Work closely with Microsoft, Cisco, and other partners to create co-marketing initiatives that accelerate business growth
• Conduct A/B testing and analyse campaign performance metrics to continuously improve marketing ROI
• Build and maintain a clean, compliant marketing database to ensure effective targeting and personalisation
  
  

• 2+ years of B2B marketing experience, preferably in IT or technology sector
• Strong campaign execution skills with proven results
• Experience in partner marketing or channel programs
• Solid understanding of digital marketing channels
• Event management and content creation capabilities
• Excellent communication skills in English
• Ability to work effectively with multiple stakeholders
  
  

• Exposure to leading technology partners and their marketing programs
• Career growth in Malaysia’s expanding IT services market
• Training and certification opportunities
• Collaborative work environment

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Logicalis Asia Pacific by 2x

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Join to apply for the Marketing Specialist role at Cable & Wireless Communications

Join to apply for the Marketing Specialist role at Cable & Wireless Communications

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The Marketing Specialist is responsible for positively and professionally positioning, promoting and representing the brand, company, products and services to all customers and stakeholders, internally and externally, with a “Customer 1st” approach. He/she drives the development, execution, evaluation and reporting on initiatives geared towards achieving company objectives, within identified budgets and timelines.

The Marketing Specialist manages all communications related to business-critical initiatives and ensures that they are executed with the highest quality; develops, integrates, and implements of a broad range of communications activities relative to the strategic direction and positioning of the organization and its leadership, provides guidance and focus to advance communications goals for the organization, including its CSR policies and activities.

The Marketing Specialist Is Responsible For Executing

• 360 Campaigns based on centrally developed campaign toolkits: including executions for media channels, retail presence, all digital owned assets, digital campaigns, external and internal comms.
• S/he is commercially focused on delivering marketing programmes to drive market share and revenue objectives and is focused on creating and implementing local tactical responses to competitive activity in market.
• Bring company and commercial initiatives to life both Internally to employees but also externally to consumers and stakeholders.
  
  

• 360 Campaigns: media channels, retail presence, all digital owned assets, digital campaigns, external and internal comms.
• Develop end to end B2C marketing executions across cross functional teams including Advertising, brand communications and digital execution to ensure efficient and effective customer journey. Own planning process as a critical function to bringing Commercial Plan together and translate into Marketing plans.
• Manage promotional collateral and activities that support sales initiatives.
• Demonstrate clear understanding of the Fixed/Mobile/ budget, objectives and commercial targets.
• Collaborate with digital strategy and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs.
• Work with central and local advertising agency partners to develop and execute advertising in support of annual marketing plan.
• Work with Central Marketing Strategy team to execute campaign toolkits in a way that’s meaningful and relevant for local market.
• Develop annual sponsorship & influencer plan and execute E2E activations to support that strategy for B2B and B2C
• Align with Media planner lead to translate commercial priorities into a media plan - Digital, Traditional and CBM - that builds the brand and generates sale
• Provide branding, sales collateral and materials as requested and aligned to commercial priorities.
• Provide Branding for Sales Events and support in set-up to ensure brand alignment.
• Coordinate appropriate media coverage (i.e. radio remote) and media support to drive attendance at sales events.
• Manage monthly forecast/re-forecast, accrual process, PO & Expense management
• CSR Initiative Support i.e. School Givebacks, Fundraising, Disaster Relief, Jump
• Support B2B and Communications as needed.
• Bachelors' degree in Marketing or other related field required OR Diploma level qualifications with relevant experience not less than 3 years.
• Minimum of 3 years of work experience in progressively responsible roles in Marketing. Experience in Public Relations, and/or Communications is a plus.
• Experience in digital marketing and will be an asset

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Telecommunications

Referrals increase your chances of interviewing at Cable & Wireless Communications by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

2 days ago Be among the first 25 applicants

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We're on the hunt for a sales-driven and analytical Marketing Specialist who knows how to turn content into conversations, leads into customers, and campaigns into real revenue.

In this role, you’ll craft and execute strategic marketing initiatives that directly support our sales goals, from B2B lead generation to paid campaigns, from event execution to email nurturing. You’ll work closely with the sales team to align messaging, track performance, and refine the funnel with precision.

Key Responsibilities:

• Strategize and execute sales-focused marketing campaigns across digital and physical platforms
• Drive qualified traffic through SEO/SEM and optimize website performance with analytics
• Run targeted paid ads on LinkedIn, Facebook, Instagram & TikTok to attract B2B leads
• Plan and manage B2B email marketing journeys that warm leads for sales handoff
• Collaborate closely with sales to align messaging and accelerate deal cycles
• Organize both physical and online events that generate demand and brand authority
• Create/edit short-form video content and marketing visuals for campaigns
• Maintain and update the company website (experience with Wix or WordPress is a bonus)

What We're Looking For:

• Diploma or Degree in Marketing, Business, or related field
• 1–2 years of experience in digital marketing, preferably in B2B or tech/engineering sectors
• Strong understanding of sales funnels, lead nurturing, and conversion-focused strategies
• Confident in running digital ads and analyzing campaign performance
• Familiar with marketing tools (e.g, Canva, Beefree, Pally and others)
• Proficient in English (spoken and written)
• Tech-savvy and hands-on with execution

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Drawbridge Technologies (M) Sdn Bhd by 2x

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