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365 Marketing Planning jobs in Malaysia

Manager - Marketing & Communication (Marketing Planning)

Kuala Lumpur, Kuala Lumpur Hong Leong Bank Berhad

Posted 11 days ago

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Job Description

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The Marketing Planning Manager is responsible for driving comprehensive marketing planning across the Bank’s various business lines. This includes coordinating the quarterly marketing plan, defining key focus areas for each quarter, and developing the annual business plan for the division. The successful candidate will work closely with internal stakeholders to consolidate and align marketing initiatives across Consumer, Business, and Islamic Banking LOBs, ensuring strategic coherence and avoiding duplication. This role reports to the Head of Marketing Planning.

Key Responsibilities and Accountabilities

Functional (job responsibilities)

Collaborates with stakeholders across the organization to coordinate the consolidated quarterly and monthly marketing calendars and align marketing initiatives across Consumer, Business, and Islamic Banking LOBs.
Coordinates campaign post-mortem analysis and management reporting for key campaigns.
Coordinates the Marketing CXO Council as required to align on focus areas and marketing spend for every quarter.
Identifies and actively keeps updated on industry trends and innovations, as well as competitor initiatives and campaigns; proposes new ideas and concepts for marketing and consumer propositions to pilot or conduct Proof of Concepts for, and collaborates with identified Cross Functional Teams for implementation and handover of successful implementations for operationalization.
Collaborates with Cross Functional Teams across the organization to roll out the Service Standards to customer-facing and support functions, and leads sustenance initiatives required to ensure high adoption in creating a customer-centric service culture.

Managerial (team/group responsibilities)

Responsible for the day-to-day management and smooth operation of various initiatives and projects
Assume formal or informal leadership role to influence decision through advice, counsel and/or facilitating services to stakeholders and business leaders
Responsible for effectiveness of implemented initiatives & POCs. Expected to propose and report on key measurement metrics to assess effectiveness
Responsible for quality, timeline and achievement of initiatives. Expected to prepare periodic progress reports of initiatives assessing milestones, deliverables, impediments and KPIs
Responsible for compliance to Service Standards SOPs. Expected to work with stakeholders to conduct periodic audits, mystery shopper and/or other research activities to ensure compliance

Organizational (organizational responsibilities)

Ownership of the bank’s Service Standards framework which encompasses guidelines for service delivery for customer-facing and support functions i.e. branches, contact centre, social care, customer advocacy, relationship managers and other functions as required.

Jobholder Requirement

Education/Qualification

Bachelor’s degree holder or post-graduate diploma, professional degree in business, marketing or other relevant fields
8 years & above years in marketing and planning is a plus
Experience in leading team and cross-functional teams is a plus

Experience

Solid knowledge of Brand and Marketing, Planning, Business Management and Service Culture
Demonstrated skills, knowledge and experience in ideation and implementation of new ideas and concepts for marketing and consumer propositions
Possess leadership ability and able to self-motivate and lead cross-groups collaboration and secure the co-operation and involvement of key internal and external stakeholders
Highly experienced in building and growing relationships with internal and external stakeholders and partners with creative thinking, problem solving and have strong bias for action
Sound project management knowledge and skills with strong ability to drive continuous improvement via iterative improvements and/or strategic POCs of new ideas and concepts

Special Skills

Up to date with brand, customer-centric service culture, market trends and sound ability in market research
Demonstrable negotiation, influencing, networking, presentation and diplomacy skills, with internal stakeholders and external partners
Sound Project Planning and Management skills; sound Budget Planning and Management skills
Adept at multitasking, confident and comfortable to manage multiple projects concurrently while keeping to expectations on timeline and quality
Working proficiency of MS Office, particularly Word, Excel, PowerPoint and Google Suite of Products

What’s next?

Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process
Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account

For more job opportunities, please go to HLB Careers:

Seniority level

Seniority level Associate

Employment type

Employment type Full-time

Job function

Job function Other

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Manager - Marketing & Communication (Marketing Planning)

Kuala Lumpur, Kuala Lumpur Hong Leong Bank Berhad

Posted today

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Job Description

Get AI-powered advice on this job and more exclusive features. The Marketing Planning Manager is responsible for driving comprehensive marketing planning across the Bank’s various business lines. This includes coordinating the quarterly marketing plan, defining key focus areas for each quarter, and developing the annual business plan for the division. The successful candidate will work closely with internal stakeholders to consolidate and align marketing initiatives across Consumer, Business, and Islamic Banking LOBs, ensuring strategic coherence and avoiding duplication. This role reports to the Head of Marketing Planning. Key Responsibilities and Accountabilities Functional (job responsibilities) Collaborates with stakeholders across the organization to coordinate the consolidated quarterly and monthly marketing calendars and align marketing initiatives across Consumer, Business, and Islamic Banking LOBs. Coordinates campaign post-mortem analysis and management reporting for key campaigns. Coordinates the Marketing CXO Council as required to align on focus areas and marketing spend for every quarter. Identifies and actively keeps updated on industry trends and innovations, as well as competitor initiatives and campaigns; proposes new ideas and concepts for marketing and consumer propositions to pilot or conduct Proof of Concepts for, and collaborates with identified Cross Functional Teams for implementation and handover of successful implementations for operationalization. Collaborates with Cross Functional Teams across the organization to roll out the Service Standards to customer-facing and support functions, and leads sustenance initiatives required to ensure high adoption in creating a customer-centric service culture. Managerial (team/group responsibilities) Responsible for the day-to-day management and smooth operation of various initiatives and projects Assume formal or informal leadership role to influence decision through advice, counsel and/or facilitating services to stakeholders and business leaders Responsible for effectiveness of implemented initiatives & POCs. Expected to propose and report on key measurement metrics to assess effectiveness Responsible for quality, timeline and achievement of initiatives. Expected to prepare periodic progress reports of initiatives assessing milestones, deliverables, impediments and KPIs Responsible for compliance to Service Standards SOPs. Expected to work with stakeholders to conduct periodic audits, mystery shopper and/or other research activities to ensure compliance Organizational (organizational responsibilities) Ownership of the bank’s Service Standards framework which encompasses guidelines for service delivery for customer-facing and support functions i.e. branches, contact centre, social care, customer advocacy, relationship managers and other functions as required. Jobholder Requirement Education/Qualification Bachelor’s degree holder or post-graduate diploma, professional degree in business, marketing or other relevant fields 8 years & above years in marketing and planning is a plus Experience in leading team and cross-functional teams is a plus Experience Solid knowledge of Brand and Marketing, Planning, Business Management and Service Culture Demonstrated skills, knowledge and experience in ideation and implementation of new ideas and concepts for marketing and consumer propositions Possess leadership ability and able to self-motivate and lead cross-groups collaboration and secure the co-operation and involvement of key internal and external stakeholders Highly experienced in building and growing relationships with internal and external stakeholders and partners with creative thinking, problem solving and have strong bias for action Sound project management knowledge and skills with strong ability to drive continuous improvement via iterative improvements and/or strategic POCs of new ideas and concepts Special Skills Up to date with brand, customer-centric service culture, market trends and sound ability in market research Demonstrable negotiation, influencing, networking, presentation and diplomacy skills, with internal stakeholders and external partners Sound Project Planning and Management skills; sound Budget Planning and Management skills Adept at multitasking, confident and comfortable to manage multiple projects concurrently while keeping to expectations on timeline and quality Working proficiency of MS Office, particularly Word, Excel, PowerPoint and Google Suite of Products What’s next? Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account For more job opportunities, please go to HLB Careers: Seniority level

Seniority level Associate Employment type

Employment type Full-time Job function

Job function Other Referrals increase your chances of interviewing at Hong Leong Bank Berhad by 2x Sign in to set job alerts for “Marketing Communications Manager” roles.

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Manager, Brand Management

Kuala Lumpur, Kuala Lumpur GREAT EASTERN

Posted 11 days ago

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Job Description

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Manager, Brand Management

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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To oversee and enhance the organisation’s corporate brand presence and reputation across all communication platforms, ensuring alignment with the Group’s corporate identity standards.

Manage and oversee the corporate website and all GELM social media accounts, ensuring consistent and engaging brand representation.
Act as the checker and approver for all Great Eastern contents before publication, ensuring adherence to corporate identity policies and brand guidelines.
Collaborate with other divisions to guide and align their content with the Group’s corporate identity standards.
Monitor online and mainstream media for news and comments related to Great Eastern, addressing feedback and comments to safeguard the brand’s reputation.
Lead initiatives for corporate awards and recognitions of Great Eastern.
Oversee key initiatives such as Great Eastern Cares, CSR including the Brand Health Tracker, Net Promoter Score (NPS) and Project 120.

We are looking for people who

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
At least 5-8 years of experience in brand management, corporate communications, or a related field, with at least 2-3 years in a supervisory or managerial role.
Proven expertise in managing corporate websites and social media platforms.
Experience in monitoring and analyzing brand health metrics (e.g., Brand Health Tracker, NPS)
Strong understanding of regulatory compliance and risk management as they pertain to brand communications.
Strong leadership and people management skills, with the ability to mentor and guide team effectively.
Excellent communication and interpersonal skills for stakeholder management and cross-functional collaboration.
Analytical and strategic thinking abilities, with a focus on problem-solving and delivering results.
Up-to-date knowledge of branding trends and digital marketing strategies.
Experience in the insurance or financial services industry is an added advantage.
High level of integrity, takes accountability of work and good attitude over teamwork.
Takes initiative to improve current state of things and adaptable to embrace new changes.

How you succeed

Champion and embody our Core Values in everyday tasks and interactions.
Demonstrate high level of integrity and accountability.
Take initiative to drive improvements and embrace change.
Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Who we are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Full-time

Job function

Job function Marketing, Public Relations, and Advertising
Industries Insurance and Banking

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