1,067 Marketing Automation jobs in Malaysia

Joey Yap Group Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia As a

Marketing Automation Specialist , you’ll play a key role in setting up and managing automated marketing campaigns. Your work will help ensure customers get the right messages at the right time, improving engagement and driving business growth.

Key Responsibilities

Improve Customer Journeys with ensure every step of the marketing funnel flows smoothly and nurtures leads effectively. Create Automation Workflows by set up and manage automated emails, lead scoring, and campaign tracking. Work with top marketing platforms or best tools to enhance efficiency and personalization. Follow the latest trend by research and integrate new tools or strategies to improve marketing performance. Track key metrics, review campaign performance, and make data-driven improvements. Set up workflows, create email content, and ensure campaigns run smoothly. Work closely with others team such as marketing, sales, and other departments to align automation efforts with company goals.

Key Requirement

Bachelor’s Diploma or degree in Marketing, Business, or a related field with experience in marketing automation. Knowledge of marketing automation platforms, email marketing, and campaign tracking. Ability to analyze data, spot trends, and make improvements based on insights. Strong organizational skills to ensure accuracy in campaign execution. Willingness to explore new tools and keep up with marketing trends. Great communication skills and the ability to collaborate with different teams.

Extra Skills

Experience with B2B marketing automation. Knowledge of A/B testing and personalization strategies. Basic understanding of HTML, CSS, or data integration.

Seniority level

Seniority level Entry level Employment type

Employment type Full-time Job function

Job function Information Technology Industries Professional Training and Coaching Referrals increase your chances of interviewing at Joey Yap Group by 2x Get notified about new Marketing Automation Specialist jobs in

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia . E-Commerce Digital Marketing Specialist (MYSG)

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Marketing Automation Specialist page is loaded Marketing Automation Specialist Apply remote type Hybrid time type Full time posted on Posted 5 Days Ago job requisition id JR103077 At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.

Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.

Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions. The purpose of the

Marketing Automation Specialist

role is to streamline and optimize inbound marketing processes, enhance user-to-user and customer-to-user conversion rates, and foster collaboration between Marketing and Sales teams. Additionally, this role involves integrating CRM strategies, generating performance reports, refining email campaigns, and contributing to data-driven initiatives, all aimed at achieving more effective and efficient marketing outcomes.

Responsibilities: Inbound Marketing Process Review:

Review existing inbound marketing processes to identify areas for optimization and efficiency. Inbound Marketing Procedure Standardization:

Create and maintain documentation to standardize and improve inbound marketing procedures. Collaboration with Sales:

Build and sustain strong relationships with sales representatives to ensure seamless communication between the Marketing and Sales departments. CRM Strategy Integration:

Collaborate with cross-functional teams to ensure that CRM strategies and tools are fully integrated into the organization's overall approach. Campaign Performance Reports:

Generate detailed campaign performance reports, focusing on key metrics such as open rate, click-through rate, and conversion rate. Data Selection and Segmentation:

Assist in data selection and segmentation tasks, including the preparation of campaign criteria and verifying the compatibility of marketing automation systems. Email Campaign Performance Tracking:

Monitor and measure email campaign performance, making data-backed recommendations for optimizations. Email Marketing Campaigns Enhancement:

Work closely with the Content and Design teams to enhance the quality and effectiveness of email marketing campaigns. Customer-to-user Conversion Rate Optimization:

Contribute to initiatives aimed at improving customer-to-user conversion rates through targeted campaigns and personalized strategies. Create communication flows for each stage of the product-led customer journey, which include onboarding, engagement and retention. Lead Conversion Rate Optimization:

Contribute to initiatives aimed at improving lead conversion rates through targeted campaigns and personalized strategies.

Requirements: Bachelor’s degree in Marketing, Business Administration, or a related field 2–3 years of hands-on experience in email marketing automation Previous experience in B2B and SaaS is an advantage Understanding of marketing funnels and experience with CRM integrations Strong analytical skills with the ability to translate data into actionable insights Excellent time management and communication skills Ability to manage competing priorities in a fast-paced, collaborative environment When you become a part of Infobip you can expect: Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users! Opportunity knocks. Often. Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve. Learn as you grow – Starting with a fantastic onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development. Connect globally – Work with people from all over the world. We put the “global” in globalization. Pay & Perks – Competitive salary, a team taking care of all the equipment you need, team building and other organized activities .Talk about a balanced lifestyle! Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity. Similar Jobs (3)

Partner Marketing Specialist remote type Hybrid locations Kuala Lumpur (Malaysia) time type Full time posted on Posted 30+ Days Ago Integrated Marketing Specialist remote type Hybrid locations 2 Locations time type Full time posted on Posted 4 Days Ago Integrated Marketing Specialist remote type Hybrid locations Jakarta (Indonesia) time type Full time posted on Posted 20 Days Ago Join the Infobip team!

If you are passionate about mobile technology, software development or global business, apply now so we can find out how well we fit together.

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Job Description Summary

Job Description

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture.

You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Join our team in a Great Place to Work certified office, where innovation and collaboration thrive.

Become a maker of possible with us!

Job Description Summary

We are seeking a talented and experienced Marketing Automation Specialist with proficiency in Marketo to join our Greater Asia regional team. As a Marketing Automation Specialist, you will play a crucial role in driving our marketing efforts through implementation, and optimization of automated marketing campaigns.

Reporting to the Regional Omnichannel Manager based in Singapore, you will be working with Greater Asia - Regional and Country teams to help achieve the marketing automation efficiency.

Minimal late meetings expected, as the role supports countries across a manageable time zone range — from India to Australia.

Step into a high-impact marketing automation role, powered by a fully integrated data ecosystem and seamless CRM alignment — enabling you to drive marketing excellence at scale.

Responsibilities:

• Design and execute end-to-end marketing automation experiments using Marketo , aligned with campaign strategy to optimize lead generation, customer engagement, and conversion.

• Collaborate with country teams to build and maintain automated marketing campaigns, including email marketing, lead nurturing, segmentation, and lead scoring to drive better outcomes.

• Implement regional best practices for data management, lead tracking, and performance measurement, ensuring seamless integration between Marketo and Salesforce.

• Develop and maintain prepopulated templates tailored to various use cases, enabling efficient campaign execution.

• Act as the guardian of the automation process , ensuring all programs align with commercial excellence standards.

• Map user journeys and triggers to design automated workflows for welcome series, nurturing sequences, and timely cross-sell opportunities.

• Design and execute A/B tests to continuously optimize campaign performance and engagement.

• Serve as the gatekeeper of customer contact , preventing over-communication and minimizing unsubscribe rates across campaign teams.

• Stay current with emerging trends and best practices in marketing automation, applying insights to elevate campaign effectiveness.

• Provide training and support to team members on Marketo usage, governance, and automation best practices.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or a related field. Experience working in a marketing or digital agency is a plus.

• Minimum of 2 years of hands-on experience in marketing automation, with proficiency in platforms such as Marketo, Eloqua, or Salesforce Marketing Cloud (SFMC).

• Practical experience using CRM platforms like Salesforce, with a solid understanding of how data automation supports marketing strategies.

• Strong grasp of marketing principles and strategies, particularly in lead generation and customer engagement — ideally within a B2B environment.

• Proven success in developing and executing effective marketing automation campaigns.

• Excellent communication and collaboration skills, with the ability to work cross-functionally and across countries, influencing diverse stakeholders.

• Detail-oriented with a strong focus on quality, accuracy, and consistency in campaign execution. Proficiency in an additional language from the Asia region is a plus.

• A genuine passion for the healthcare industry and a desire to make a meaningful impact.

• If you are passionate about marketing automation and thrive in a fast-paced environment, we would love to hear from you. Apply now to join our team in Kuala Lumpur and make a meaningful impact on our marketing efforts.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit:

Required Skills

Optional Skills

.

Primary Work Location

MYS Kuala Lumpur - Jalan Kerinchi

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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Company Description

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit

Job Description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.Paving the way is our Marketing Operations group, comprised of experts in cross-channel execution, data management, process design, assessment methodology, CRM, marketing automation, email tool implementation andusage, and data capture across all marketing channels.

The Marketing Operations team is dedicated to helping us transform the marketing landscape by bridging process and technology platforms to align with client creative, strategy, and business goals. To help with this, we’re looking for an outstanding CRM Administrator – someone who is passionate about how technology and marketing, working together tostrategically solve our clients’ business challenges.

Sound like you? Read on.

Responsibilities

What you’ll do:

As a CRM Administrator, you’ll work closely with your manager to help design, execute, and manage cross-channel marketing programs on behalf of our clients, working with various technology platforms and vendor partners.Day-to-day, your role includes:

• Executing cross-channel execution for marketing communications on CRM Platform(s) including email, SMS, and Push Notifications
• Performing basic hygiene QC of test cases on out-going email, SMS or Push Notifications messages
• Collaborating with internal teams effectively to understand the CRMjourney and stakeholder(s) perspective on delivering CRM journey activation
• Collaborating with internal teams to ensure CRM key performance indicators within CRM platform(s) are captured and monitored ontributing insights as a participating team member to improve supportprocesses, reducing delivery time, and improving delivery satisfaction
• Participating in improving CRM service delivery processes, such as automating manual processes and increase service capabilities.
• Working in an Agile team that owns integral parts of the system, designing and delivering quality stable solutions
• Performing ongoing CRM platform administration
• Experience working in iterative projects, and with deployment strategies/processes (staging/testing environment vs. production/live environment)
• Leverage available documentation, training, team resources, and vendor support teams to administer CRM platform(s)
• Supporting debugging, monitoring, and control during production, go-live and post-launch phases

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• A diploma/degree in related field, and 3 to 5 years of experience in advertising, direct marketing environment with data-oriented responsibility
• HTML & CSS basics.
• Proficient in technical HTML/CSS execution
• Proficient in managing and creating outputs from creative source to CRMcompliant assets
• Demonstrating knowledge of email marketing best practices, email databases, segmentation and matrix
• Experience in advertising/marketing, building EDM, and maintaining customisations on CRM platform
• Proficient and familiar working in a technical & digital environment
• Proficient with Microsoft business applications (Word, Excel, PowerPoint)
• Detail oriented, organized, and a multi-tasker
• Understanding or interest in event-driven services, automation and continuous delivery
• The ability to work productively as part of an Agile team
• Ability to work independently, and collaboratively in a cross-cultural and global environment
• A desire to continually improve how you and your teamwork
• The ability to document and communicate clearly and effectively with your team, managers, and stakeholders
• Salesforce Administrator Certification Desirable
• Knowledge in best practices including data security requirements, CAN SPAM compliance, etc. is an added advantage
• As training will be provided, willing to learn and pick up new technologies.

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance

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Company Description

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit

Job Description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.Paving the way is our Marketing Operations group, comprised of experts in cross-channel execution, data management, process design, assessment methodology, CRM, marketing automation, email tool implementation andusage, and data capture across all marketing channels. The Marketing Operations team is dedicated to helping us transform the marketing landscape by bridging process and technology platforms to align with client creative, strategy, and business goals. To help with this, we’re looking for an outstanding CRM Administrator – someone who is passionate about how technology and marketing, working together tostrategically solve our clients’ business challenges. Sound like you? Read on. Responsibilities

What you’ll do: As a CRM Administrator, you’ll work closely with your manager to help design, execute, and manage cross-channel marketing programs on behalf of our clients, working with various technology platforms and vendor partners.Day-to-day, your role includes: Executing cross-channel execution for marketing communications on CRM Platform(s) including email, SMS, and Push Notifications Performing basic hygiene QC of test cases on out-going email, SMS or Push Notifications messages Collaborating with internal teams effectively to understand the CRMjourney and stakeholder(s) perspective on delivering CRM journey activation Collaborating with internal teams to ensure CRM key performance indicators within CRM platform(s) are captured and monitored ontributing insights as a participating team member to improve supportprocesses, reducing delivery time, and improving delivery satisfaction Participating in improving CRM service delivery processes, such as automating manual processes and increase service capabilities. Working in an Agile team that owns integral parts of the system, designing and delivering quality stable solutions Performing ongoing CRM platform administration Experience working in iterative projects, and with deployment strategies/processes (staging/testing environment vs. production/live environment) Leverage available documentation, training, team resources, and vendor support teams to administer CRM platform(s) Supporting debugging, monitoring, and control during production, go-live and post-launch phases Qualifications

We’re looking for strong, impactful work experience, which typically includes: A diploma/degree in related field, and

3 to 5 years of experience

in advertising, direct marketing environment with data-oriented responsibility HTML & CSS basics. Proficient in technical HTML/CSS execution Proficient in managing and creating outputs from creative source to CRMcompliant assets Demonstrating knowledge of email marketing best practices, email databases, segmentation and matrix Experience in advertising/marketing, building EDM, and maintaining customisations on CRM platform Proficient and familiar working in a technical & digital environment Proficient with Microsoft business applications (Word, Excel, PowerPoint) Detail oriented, organized, and a multi-tasker Understanding or interest in event-driven services, automation and continuous delivery The ability to work productively as part of an Agile team Ability to work independently, and collaboratively in a cross-cultural and global environment A desire to continually improve how you and your teamwork The ability to document and communicate clearly and effectively with your team, managers, and stakeholders Salesforce Administrator Certification Desirable Knowledge in best practices including data security requirements, CAN SPAM compliance, etc. is an added advantage As training will be provided, willing to learn and pick up new technologies. Additional Information

Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October. Additional Company closure for all 4 major festive Celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge - office closure last week of December every year. Phone Allowance

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This job is for a Digital Marketing Specialist who will lead our online ad campaigns on platforms like Google and Facebook. You might like this job because you’ll get to use creativity and data to boost our brand presence every day!

We are looking for a talented Digital Marketing Specialist to spearhead our online advertising efforts. The ideal candidate will be responsible for designing and managing digital advertising campaigns across various platforms, including Google Ads (formerly AdWords), YouTube ads, Facebook, and LinkedIn, to drive our marketing goals and enhance our online presence.

Key Responsibilities:

• Develop, implement, and manage digital advertising campaigns on Google Ads, YouTube ads, Facebook, LinkedIn, and other platforms.
• Utilize SEO and SEM strategies to improve website visibility and drive traffic.
• Analyze campaign performance with tools like Google Analytics, making data-driven adjustments to optimize results.
• Conduct keyword research, audience targeting, and create engaging ad copy and landing pages.
• Oversee budget management and goal tracking to ensure optimal return on investment.
• Prepare comprehensive reports and provide strategic recommendations based on campaign data.
• Collaborate with cross-functional teams to ensure advertising strategies align with broader marketing objectives.
• Stay informed about the latest trends and advancements in digital marketing.

Job Requirements

Requirements:

• Bachelor’s degree in Marketing or a related field.
• Minimum of 3 years of hands-on experience in paid media
• Proven experience in digital advertising with a focus on Google Ads (AdWords), YouTube ads, Facebook, and LinkedIn campaigns.
• Proficiency in Google Analytics, Google Tag Manager, and Adobe Analytics.
• Strong analytical and problem-solving skills.
• Excellent communication skills in both English and Mandarin to effectively communicate with our diverse client base and stakeholders (written and spoken)

Skills

Search Engine Optimization

Search Engine Marketing

Online Advertising

YouTube Advertising

Google Ads

Company Benefits Flexible Work Arrangements

We provide flexible work arrangements to accommodate your personal and professional needs, ensuring a supportive and adaptable environment.

Join a vibrant and energetic team in a workplace that fosters innovation and creativity.

We offer clear career advancement opportunities and are committed to supporting your professional development through training, and projects.

Well Rewarding Project Contribution

We recognise and reward contributions with competitive compensation, performance bonuses, and exciting project incentives.

Sandbox Innovation is a cutting-edge IT firm specializing in software solutions for the financial industry. We are a dynamic FinTech company headquartered in Australia, now expanding our footprint to Malaysia. As a dynamic software house, we deliver comprehensive and scalable technologies that empower financial institutions and businesses. Our core services include developing accounting software, money exchange.

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This job is a Digital Marketing Specialist who thrives on using data to create successful campaigns. You might like this job because it involves creativity, teamwork, and making real impacts on client growth through innovative strategies!

As a Digital Marketing Specialist, you are a natural at using data to drive results. You possess a firm understanding of the digital landscape and are eager to take ownership of client success. In this role, you will be the driving force behind digital projects, analyzing performance data, devising innovative strategies, and ensuring seamless execution. Ultimately, you will own the digital performance narrative for our clients, driving highly effective campaigns that deliver measurable business results like lead generation, customer acquisition, and increased brand awareness.

Key Responsibilities

• Campaign Management: Strategize, plan, execute, monitor, optimize, and report on integrated digital campaigns across various channels.
• Performance Marketing: Plan, execute, and optimize paid digital campaigns across various platforms (e.g., SEM, paid social, display). Manage campaign budgets, conduct A/B testing, and focus on delivering a strong return on investment (ROI) by maximizing key metrics like conversions and cost per results (CPR).
• Digital Strategy: Initiate, evaluate, and implement improvements on digital strategies, identifying new opportunities for growth.
• Research and Analysis: Conduct thorough research on market trends, competitor activities, and audience insights to inform strategic decisions. Analyze campaign performance and providing actionable, data-driven recommendations that directly improve ROI.
• Collaboration: Work closely and effectively with other team members, including designers, content creators, copywriters, and project managers, to ensure seamless execution of marketing campaigns.

Job Requirements

• Diploma or Bachelor's degree in Advertising, Marketing, Communications, or a related field.
• Minimum of 2 years of relevant industry experience, preferably within a marketing agency or a fast-paced environment.
• Strong understanding of the digital landscape, digital marketing principles, and best practices.
• Firm grasp of emerging digital tools and platforms.
• Ability to work both independently and collaboratively within a team environment.
• Excellent communication, interpersonal, and presentation skills, with the ability to translate complex data into clear, compelling insights for clients and internal teams.
• Strong research, analytical, and problem-solving skills.
• A highly data-driven and results-oriented mindset.
  
  Only short-listed candidates will be notified.

Skills

Stakeholder Communications

Analytical Skills

Problem Solving

Results Orientation

Data-Driven Decision Making

Teamwork

Independent Thinking

Company Benefits Hybrid Flexibility

Work from home on Mondays and Fridays, and enjoy the buzz of the office midweek

Health Comes First!

Medical perks to keep you in tip-top shape

We’ve Got Parking Covered

Free car park or parking allowance – your choice

Snack Attack!

Unlimited access to snacks, food, and drinks all day long. Yes, really

Regular team activities to keep the good vibes going.

Grow With Us

Clear paths for career growth and development

We challenge, create, and activate as a full-service marketing agency, bringing brands to life through technology and creativity.

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STARTLab WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Digital Marketing Specialist

STARTLab WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Direct message the job poster from STARTLab

About STARTLab:

A growth marketing and automation agency, built for consumer brands. We specialize in scaling e-commerce brands and driving lead generation for professional services through data-driven digital marketing strategies. We are a small team of performance marketers that are passionate about building full-funnel systems that deliver real growth—and we’re looking for someone equally ambitious to join us.

About the Role:

As a Digital Marketing Specialist (Junior / Senior) , you'll play a key role in both performance marketing and marketing automation . You’ll work across paid ads platforms, lead generation funnels, and lifecycle channels to drive ROI for our clients.

Key Responsibilities:

1. Paid Media Execution

• Plan and manage ad campaigns across Meta, TikTok, Google, Shopee, Lazada, etc.
• Monitor and optimize for ROAS, CPA, CTR, and conversion rate.
• Execute copywriting for ads that align with our brands' tone of voice.
• Work on e-commerce and lead gen accounts in Malaysia, Singapore, and beyond.

2. Lead Gen & Funnel Management

• Manage and execute conversion funnels for clients (e.g. landing pages, lead magnets, retargeting flows).
• Collaborate on content and creatives to ensure high conversion rates from click to lead/customer.
• Coordinate with internal or client teams to improve lead quality and tracking.

3. Automation & CRM Marketing

• Build and manage Email & WhatsApp automation flows for customer lifecycle
• Use tools like Klaviyo, MailerLite, Kommo to set up and optimize journeys.
• Segment and personalize based on customer behaviors and funnel position.

4. Reporting & Optimization

• Generate weekly/monthly reports and surface insights for iteration and scaling.
• Recommend A/B tests and optimisation opportunities to meet client’s objective.

Requirements:

• 2–3 years of experience in digital marketing, preferably in ecommerce or service-based lead generation.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads , and marketplace ad platforms.
• Experience with Email/WhatsApp automation is a plus
• Data-driven and results-oriented, with the ability to interpret campaign metrics into actions.
• Strong communication skills and ability to manage multiple projects and deadlines.
• Understanding of direct response copywriting.

Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Advertising Services

Referrals increase your chances of interviewing at STARTLab by 2x

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We’re seeking a creative and strategic Digital Marketing Specialist to build and grow our brand presence by utilizing major social media platforms. In this role, you’ll propagate our brand across various countries and regions, delivering engaging content that resonates with diverse audiences and drives measurable brand impact. You’ll also play an important role in supporting wider digital marketing efforts including campaign launches, paid media alignment, and performance tracking.

Key Responsibilities:

• Develop and implement social media strategies to increase brand awareness, follower growth, and engagement across digital platforms.

• Manage content calendars and create or curate compelling content aligned with each brand’s identity and regional marketing objectives.

• Collaborate with designers and digital marketers to produce visually consistent, platform-optimized creative assets.

• Monitor trends and cultural moments to maintain relevance and amplify digital campaigns.

• Engage with followers and communities—responding to comments, highlighting user-generated content, and managing DMs and mentions.

• Track performance using analytics tools and provide insights to optimize digital and social media campaigns.

• Coordinate with the broader marketing team to integrate social media campaigns into marketing strategies, including paid ads and performance campaigns.

• Support influencer activations and cross-promotional efforts with partners and affiliates.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• At least 2 years of experience in social media or digital marketing. Fresh grads are welcome too!

• Strong grasp of digital platform best practices and audience engagement techniques.

• Above average knowledge of social media marketing and paid ads tools.

• Excellent writing, editing, and visual storytelling skills.

• Experience working across multiple brands, markets, or currencies is a plus.

• Highly organized, collaborative, and adaptable in a fast-paced digital environment.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have in social media marketing? How many years of digital marketing experience do you have? Which of the following online advertising methods do you have experience with? Do you have experience with Search Engine Optimisation (SEO)? Which of the following web analytics tools are you experienced with?

Barcove Sdn Bhd is a rapidly-growing technology company specializing in cutting-edge fields such as artificial intelligence, software development, architecture, and application development. With a focus on innovation and excellence, Barcove is dedicated to transforming the tech industry and creating solutions that enhance the way people interact with technology.

Our talented team of over 30 dedicated professionals is the backbone of our success, working collaboratively to push the boundaries of technology and innovation. At Barcove, we nurture a dynamic and inclusive work environment inspired by Silicon Valley culture, fostering continuous learning and skill development for future career

Barcove Sdn Bhd is a rapidly-growing technology company specializing in cutting-edge fields such as artificial intelligence, software development, architecture, and application development. With a focus on innovation and excellence, Barcove is dedicated to transforming the tech industry and creating solutions that enhance the way people interact with technology.

Our talented team of over 30 dedicated professionals is the backbone of our success, working collaboratively to push the boundaries of technology and innovation. At Barcove, we nurture a dynamic and inclusive work environment inspired by Silicon Valley culture, fostering continuous learning and skill development for future career

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What can I earn as a Digital Marketing Specialist

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