What Jobs are available for Market Research Analyst in Malaysia?
Showing 31 Market Research Analyst jobs in Malaysia
Market Research Analyst (For India market, based in KL)
Kuala Lumpur, Kuala Lumpur
Mintel
Posted 16 days ago
Job Viewed
Job Description
Overview
Market Research Analyst (For India market, based in KL) Mintel Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea. MarketSizeAnalysts
are responsible for creating market size data and content for Mintel’s Market Dynamics product. In this role, they collect consumer spending and consumption data through both primary and secondary research. They will interpret and structure complex findings into Mintel’s market size databases and produce content that highlights key market data, emerging trends, cross-category, cross-market, and cross-product analyses, for the purposes of supporting both internal teams and external stakeholders. We offer a comprehensive onboarding program for successful candidates, and the role will provide extensive skill-based learning opportunities and a long-term career development plan within the business. What You Will Be Doing
Secondary Research: Conduct economic market research across 40 FMCG categories by identifying and utilising secondary sources available in the local market to determine market sizes. Map the brand landscape, presenting findings in structured data formats for further analysis in a global context. Trade interviews: Build and maintain relationships with industry experts and conduct trade interviews, capture emerging trends and key insights, and ensure the accuracy and relevance of research deliverables. Produce written content: Develop category content by applying strong market knowledge and analytical skills to evaluate data outputs, generating insights and reliable market forecasts. Communication and Collaboration: Collaborate with cross-functional teams to share industry expertise, support knowledge sharing, and enhance operational efficiency across the business. Communication is primarily internal, requiring clear and professional exchanges with peers and managers. Working Relationships: Work closely with your line manager and immediate team members to ensure alignment and support. Focus on individual contribution and ongoing skill development within your area of responsibility. What We Are Looking For
Experience in India: You should have good understanding of its business culture and consumer behavior. This includes native fluency in written and spoken on the local languages. A familiarity with FMCG markets and retail structures in India is a plus. Data-Driven: You have exceptional analytical skills and a high level of attention to detail. You are motivated to work with quantitative data and have the ability to interpret a wealth of information from different sources to build compelling stories. You are proficient in written English analysis and have a good command of Excel. Open & Global Mindset: You have strong interpersonal skills to develop a professional network in India and are confident in conducting daily trade interviews on a daily basis. Having previous experience with outbound calls for sales/research/customer service purposes would be a plus. You have the desire to work collaboratively across the teams internally, actively promoting discoveries and sharing expertise. Self-Directed and proactive: You take the initiative to solve problems and uncover opportunities and are eager to take ownership and accountability for the projects assigned. You have the ability to handle multiple tasks simultaneously and are able to work under pressure and meet deadlines. Growth-oriented: You are committed to continuous learning, constantly pushing yourself outside of your comfort zone to develop your skill sets. You are proactive and flexible in dealing with existing challenges and turning them into learning opportunities. We welcome applications from individuals who are eligible to work in Malaysia without the need for visa sponsorship. What We Offer
A culture that supports true collaboration whilst embracing remote working. Flexible start and end times. Blended (office/home) approach to work. Approach to personal development where we encourage individuals to grow and share what they’ve learned. Social events, both within the department and across the company. Generous annual leave and wider circle employee benefits. Additional one day off to celebrate your birthday. Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives). Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable). Mental health and wellbeing support via Modern Health App. Beautifully designed offices foster collaboration and fun. Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.
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Market Research Analyst (For India market, based in KL) Mintel Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea. MarketSizeAnalysts
are responsible for creating market size data and content for Mintel’s Market Dynamics product. In this role, they collect consumer spending and consumption data through both primary and secondary research. They will interpret and structure complex findings into Mintel’s market size databases and produce content that highlights key market data, emerging trends, cross-category, cross-market, and cross-product analyses, for the purposes of supporting both internal teams and external stakeholders. We offer a comprehensive onboarding program for successful candidates, and the role will provide extensive skill-based learning opportunities and a long-term career development plan within the business. What You Will Be Doing
Secondary Research: Conduct economic market research across 40 FMCG categories by identifying and utilising secondary sources available in the local market to determine market sizes. Map the brand landscape, presenting findings in structured data formats for further analysis in a global context. Trade interviews: Build and maintain relationships with industry experts and conduct trade interviews, capture emerging trends and key insights, and ensure the accuracy and relevance of research deliverables. Produce written content: Develop category content by applying strong market knowledge and analytical skills to evaluate data outputs, generating insights and reliable market forecasts. Communication and Collaboration: Collaborate with cross-functional teams to share industry expertise, support knowledge sharing, and enhance operational efficiency across the business. Communication is primarily internal, requiring clear and professional exchanges with peers and managers. Working Relationships: Work closely with your line manager and immediate team members to ensure alignment and support. Focus on individual contribution and ongoing skill development within your area of responsibility. What We Are Looking For
Experience in India: You should have good understanding of its business culture and consumer behavior. This includes native fluency in written and spoken on the local languages. A familiarity with FMCG markets and retail structures in India is a plus. Data-Driven: You have exceptional analytical skills and a high level of attention to detail. You are motivated to work with quantitative data and have the ability to interpret a wealth of information from different sources to build compelling stories. You are proficient in written English analysis and have a good command of Excel. Open & Global Mindset: You have strong interpersonal skills to develop a professional network in India and are confident in conducting daily trade interviews on a daily basis. Having previous experience with outbound calls for sales/research/customer service purposes would be a plus. You have the desire to work collaboratively across the teams internally, actively promoting discoveries and sharing expertise. Self-Directed and proactive: You take the initiative to solve problems and uncover opportunities and are eager to take ownership and accountability for the projects assigned. You have the ability to handle multiple tasks simultaneously and are able to work under pressure and meet deadlines. Growth-oriented: You are committed to continuous learning, constantly pushing yourself outside of your comfort zone to develop your skill sets. You are proactive and flexible in dealing with existing challenges and turning them into learning opportunities. We welcome applications from individuals who are eligible to work in Malaysia without the need for visa sponsorship. What We Offer
A culture that supports true collaboration whilst embracing remote working. Flexible start and end times. Blended (office/home) approach to work. Approach to personal development where we encourage individuals to grow and share what they’ve learned. Social events, both within the department and across the company. Generous annual leave and wider circle employee benefits. Additional one day off to celebrate your birthday. Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives). Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organized by our Mintel Gives (where applicable). Mental health and wellbeing support via Modern Health App. Beautifully designed offices foster collaboration and fun. Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.
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Consumer Insights Manager
Kuala Lumpur, Kuala Lumpur
Worldpanel
Posted 16 days ago
Job Viewed
Job Description
Overview
Worldpanel by Numerator is Hiring across APAC now. This role is based in Kuala Lumpur, Malaysia. Job title:
Consumer Insights Manager Are you inquisitive, creative, hardworking, and driven? Do you enjoy leading a team? We are looking for an Account Manager to be part of our team, passionate about bringing compelling insights to our partners and supporting long-term revenue growth for Worldpanel Malaysia. This role blends on-the-job development with knowledge exchange and formal learning as you progress in your career. Responsibilities
Client Partnership
– Establish rapport with clients to drive and grow day-to-day relationships, understand their business, objectives and challenges. Collaborate with client functions across sales, insight teams, and board level as appropriate. Deliver and monitor contractual obligations, ensure client satisfaction, resolve issues, and implement improvements. Lead relevant training activities for clients. Commercial Growth
– Support revenue commitments and identify opportunities to expand services with clients; contribute to proposals. Participate in projects to drive expertise and business expansion for Kantar Worldpanel in Malaysia. Insights Generation
– Ensure production of analyses and presentations in response to client briefs; deliver presentations with insights and recommendations aligned to client objectives. Mentor and develop junior team members, fostering a learning culture. Qualifications
4–5 years of experience in Research, Marketing or Advertising, ideally in FMCG. Curious mindset with a clear point of view. Strong numerical and analytical skills with commercial application. Professional, courteous, service-oriented, and solution-focused. Excellent written and verbal communication; comfortable presenting to large audiences. Ability to work under time pressure and make decisions in a fast-paced environment. Excellent client servicing skills and relationship-building abilities. Team player who can also work independently; well-organized with strong time management. Proficient in MS PowerPoint, Excel and Word; knowledge of statistical/analytical techniques is an advantage. Demonstrates integrity and strong networking, with a desire to motivate and develop others. Bachelor’s degree. What We Offer
Attractive annual leave (18 days in year one, 20 days from year three). Private health insurance. Hybrid working arrangement. Flexi-benefits (dental/optical/fitness, etc.). Team bonding activities and recognition programs.
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Worldpanel by Numerator is Hiring across APAC now. This role is based in Kuala Lumpur, Malaysia. Job title:
Consumer Insights Manager Are you inquisitive, creative, hardworking, and driven? Do you enjoy leading a team? We are looking for an Account Manager to be part of our team, passionate about bringing compelling insights to our partners and supporting long-term revenue growth for Worldpanel Malaysia. This role blends on-the-job development with knowledge exchange and formal learning as you progress in your career. Responsibilities
Client Partnership
– Establish rapport with clients to drive and grow day-to-day relationships, understand their business, objectives and challenges. Collaborate with client functions across sales, insight teams, and board level as appropriate. Deliver and monitor contractual obligations, ensure client satisfaction, resolve issues, and implement improvements. Lead relevant training activities for clients. Commercial Growth
– Support revenue commitments and identify opportunities to expand services with clients; contribute to proposals. Participate in projects to drive expertise and business expansion for Kantar Worldpanel in Malaysia. Insights Generation
– Ensure production of analyses and presentations in response to client briefs; deliver presentations with insights and recommendations aligned to client objectives. Mentor and develop junior team members, fostering a learning culture. Qualifications
4–5 years of experience in Research, Marketing or Advertising, ideally in FMCG. Curious mindset with a clear point of view. Strong numerical and analytical skills with commercial application. Professional, courteous, service-oriented, and solution-focused. Excellent written and verbal communication; comfortable presenting to large audiences. Ability to work under time pressure and make decisions in a fast-paced environment. Excellent client servicing skills and relationship-building abilities. Team player who can also work independently; well-organized with strong time management. Proficient in MS PowerPoint, Excel and Word; knowledge of statistical/analytical techniques is an advantage. Demonstrates integrity and strong networking, with a desire to motivate and develop others. Bachelor’s degree. What We Offer
Attractive annual leave (18 days in year one, 20 days from year three). Private health insurance. Hybrid working arrangement. Flexi-benefits (dental/optical/fitness, etc.). Team bonding activities and recognition programs.
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1
Research Manager (Consumer Insights)
Petaling Jaya, Selangor
NielsenIQ
Posted 1 day ago
Job Viewed
Job Description
Company Description NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Job Description A successful candidate for this role will be someone who can establish strong relationships with both our clients and our colleagues. You will quickly become a trusted partner, working with many of our clients’ teams, including marketing, sales, category, and many more.
You will be expected to understand our clients’ needs and then create and present solutions that help achieve their strategic and tactical goals.
If telling stories through data excites you but you’re uncertain whether you have the data knowledge: get in touch. We have an excellent training program, ensuring you understand all our products and how we create analyses.
Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research.
Entrusted to deliver flawless research and analytics to our clients.
Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue
Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals
Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business.
Qualifications
Possess at least 4years of Experience in Market Research
Customer Centric mindset
Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience & Shopper solutions etc.
Awareness of market trends and its interdependencies impacting customers
Excellent time management and prioritization skills with a proven track record of delivering projects on time
Confident numerically & ability to analyse data confidently
Problem solving and solutions orientatedPerforms work accurately and effectively with attention to detail
Engaging presenter
Good at building relationships, internally and with clients
Strong verbal and written communication skills
Experience of working in an analytical environment
Capable of leveraging tools such as Microsoft excel and PowerPoint
Additional Information Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit
Job Description A successful candidate for this role will be someone who can establish strong relationships with both our clients and our colleagues. You will quickly become a trusted partner, working with many of our clients’ teams, including marketing, sales, category, and many more.
You will be expected to understand our clients’ needs and then create and present solutions that help achieve their strategic and tactical goals.
If telling stories through data excites you but you’re uncertain whether you have the data knowledge: get in touch. We have an excellent training program, ensuring you understand all our products and how we create analyses.
Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research.
Entrusted to deliver flawless research and analytics to our clients.
Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue
Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals
Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business.
Qualifications
Possess at least 4years of Experience in Market Research
Customer Centric mindset
Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience & Shopper solutions etc.
Awareness of market trends and its interdependencies impacting customers
Excellent time management and prioritization skills with a proven track record of delivering projects on time
Confident numerically & ability to analyse data confidently
Problem solving and solutions orientatedPerforms work accurately and effectively with attention to detail
Engaging presenter
Good at building relationships, internally and with clients
Strong verbal and written communication skills
Experience of working in an analytical environment
Capable of leveraging tools such as Microsoft excel and PowerPoint
Additional Information Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit
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2
Consumer Insights & GTM Manager
Klang, Selangor
Ambition Group Malaysia
Posted 3 days ago
Job Viewed
Job Description
About Our Client Our client is a leading regional player in the consumer goods industry, known for its commitment to innovation, sustainability, and delivering high-quality products. As part of their growth, they are seeking a strategic insights professional to support market research, data analysis, and go-to-market planning.
Key Responsibilities
Conduct qualitative and quantitative research including interviews, surveys, focus groups, and field visits to gather customer insights.
Analyse consumer behaviour, market dynamics, and competitor strategies to inform strategic business decisions.
Translate data into actionable insights and develop dashboards (e.g., Power BI) to support business planning.
Define customer segments, channels, and positioning to support go-to-market strategies and business expansion.
Collaborate with cross-functional teams to develop new products and launch campaigns.
Present insights to senior stakeholders and foster a culture of data-driven decision-making.
Requirements
Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
At least 5 years of experience in market research, customer insights, or strategic planning.
Strong analytical and problem-solving skills, with experience in tools such as Power BI, Tableau, or Nielsen.
Excellent communication and presentation abilities, with a proactive and curious mindset.
Comfortable working independently in a fast-paced environment.
To Apply Click "APPLY NOW" or email
Sabrina Ng
at
***@ambition.com.my . All data provided will be used for recruitment purposes only. Please note that only shortlisted candidates will be contacted due to application volume.
JTK Number:
JTKSM 995 |
Company Registration Number:
-T)
Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.
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Key Responsibilities
Conduct qualitative and quantitative research including interviews, surveys, focus groups, and field visits to gather customer insights.
Analyse consumer behaviour, market dynamics, and competitor strategies to inform strategic business decisions.
Translate data into actionable insights and develop dashboards (e.g., Power BI) to support business planning.
Define customer segments, channels, and positioning to support go-to-market strategies and business expansion.
Collaborate with cross-functional teams to develop new products and launch campaigns.
Present insights to senior stakeholders and foster a culture of data-driven decision-making.
Requirements
Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
At least 5 years of experience in market research, customer insights, or strategic planning.
Strong analytical and problem-solving skills, with experience in tools such as Power BI, Tableau, or Nielsen.
Excellent communication and presentation abilities, with a proactive and curious mindset.
Comfortable working independently in a fast-paced environment.
To Apply Click "APPLY NOW" or email
Sabrina Ng
at
***@ambition.com.my . All data provided will be used for recruitment purposes only. Please note that only shortlisted candidates will be contacted due to application volume.
JTK Number:
JTKSM 995 |
Company Registration Number:
-T)
Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.
#J-18808-Ljbffr
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3
E-commerce Marketing, Strategy & Planning Senior Associate (updated)
Kuala Lumpur, Kuala Lumpur
ADA
Posted 16 days ago
Job Viewed
Job Description
E-commerce Marketing, Strategy & Planning Senior Associate (updated)
ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity. About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.
Key Responsibilities
As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).
You will wo r k closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms . You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations. You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign. You will participate in relevant internal and external training programs for personal and professional development . You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.
What skills and experience you will need?
2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side. Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop. Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying. Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI. Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders. Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives. Highly accountable with a proactive mindset, capable of managing campaigns end-to-end. Proficient in budget management and performance tracking. Fluent in writing and speaking skills in English .
By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: we are only able to contact shortlisted applicants. We encourage you to continuously visit our website for regular updates on available roles. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Business Consulting and Services Referrals increase your chances of interviewing at ADA by 2x Get notified about new Senior Marketing Strategist jobs in
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia . Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Manager, Performance Marketing & Marketing Communications (RID-00541)
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ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity. About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.
Key Responsibilities
As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).
You will wo r k closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms . You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations. You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign. You will participate in relevant internal and external training programs for personal and professional development . You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.
What skills and experience you will need?
2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side. Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop. Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying. Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI. Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders. Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives. Highly accountable with a proactive mindset, capable of managing campaigns end-to-end. Proficient in budget management and performance tracking. Fluent in writing and speaking skills in English .
By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: we are only able to contact shortlisted applicants. We encourage you to continuously visit our website for regular updates on available roles. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Business Consulting and Services Referrals increase your chances of interviewing at ADA by 2x Get notified about new Senior Marketing Strategist jobs in
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia . Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Manager, Performance Marketing & Marketing Communications (RID-00541)
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4
Brand Advisor - Data Analytics & Consumer Insights
Kuala Lumpur, Kuala Lumpur
Petron Malaysia Refining & Marketing Bhd
Posted 16 days ago
Job Viewed
Job Description
Brand Advisor (Data Analytics & Consumer Insights)
At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities
Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills
Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience
Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level
Executive Employment type
Full-time Job function
Marketing and Sales Industries
Internet Publishing
#J-18808-Ljbffr
At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities
Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills
Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience
Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level
Executive Employment type
Full-time Job function
Marketing and Sales Industries
Internet Publishing
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5
Brand Advisor - Data Analytics & Consumer Insights
Kuala Lumpur, Kuala Lumpur
Petron Malaysia Refining & Marketing Bhd
Posted 16 days ago
Job Viewed
Job Description
Brand Advisor (Data Analytics & Consumer Insights)
At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities
Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills
Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience
Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level
Executive Employment type
Full-time Job function
Marketing and Sales Industries
Internet Publishing
#J-18808-Ljbffr
At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities
Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills
Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience
Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level
Executive Employment type
Full-time Job function
Marketing and Sales Industries
Internet Publishing
#J-18808-Ljbffr
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This advertiser has chosen not to accept applicants from your region.
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6
Brand Advisor - Data Analytics & Consumer Insights
Kuala Lumpur, Kuala Lumpur
Petron Malaysia
Posted 16 days ago
Job Viewed
Job Description
Overview
Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic and innovative individuals who have the drive to make a difference and are fueled to succeed. Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities
Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects. Required Competencies & Skills
Solid knowledge of
statistical analysis, customer segmentation
and
experimental design. Proficiency in
data visualization and business intelligence tools
(e.g, Power BI, Tableau, Looker). Strong capability in
marketing research , agency and budget management and performance evaluation. Proven experience in
consumer insight generation
across qualitative and quantitative methods. Deep understanding of
media measurement, campaign KPIs
and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker and passionate about consumer behavior and market trends. Education & Experience
Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field. 3-5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilising integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted.
#J-18808-Ljbffr
Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic and innovative individuals who have the drive to make a difference and are fueled to succeed. Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities
Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects. Required Competencies & Skills
Solid knowledge of
statistical analysis, customer segmentation
and
experimental design. Proficiency in
data visualization and business intelligence tools
(e.g, Power BI, Tableau, Looker). Strong capability in
marketing research , agency and budget management and performance evaluation. Proven experience in
consumer insight generation
across qualitative and quantitative methods. Deep understanding of
media measurement, campaign KPIs
and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker and passionate about consumer behavior and market trends. Education & Experience
Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field. 3-5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilising integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted.
#J-18808-Ljbffr
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This advertiser has chosen not to accept applicants from your region.
7
Consumer Experience & Insights Manager
Petaling Jaya, Selangor
Nestle
Posted 14 days ago
Job Viewed
Job Description
**Position Snapshot**
Location: Petaling Jaya, Selangor, MY
Company: Nespresso Malaysia
Full-time Bachelor's Degree
8+ years of experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Consumer Experience & Insights Manager to manage collect, combine and translate data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization.
**A day in the life of a CRM & Insights Manager**
+ Drive end-to-end customer journey across all communication touchpoints through data and insights
+ Leverage insights and personalization to define and enhance the communications plan tailored to our members, ensuring relevance and engagement.
+ Maximise customer lifetime value through comprehensive CRM strategy, including lifecycle programmes, activations, and personalisation for both B2C and B2B.
+ Implement continuous improvement to ensure consistency across all touchpoints within the consumer journey.
+ Ensure smooth execution of campaigns and activities cross-functionally, aligning the market on a common omnichannel vision for customer experience.
+ Advise the organization on the selection of appropriate analytical framework, set-up and/or research for insight requests.
+ Act as primary spokesperson towards HQ and Nestlé in the market (NIM) for all data quality and data privacy matters.
+ Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance.
+ Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way.
**What will make you successful** :
**Education:**
+ University degree or equivalent in Business Management, Marketing , or quantitative degree (e.g. mathematics/statistics/econometrics)
**Professional experience:**
+ At least 8 years' experience in or worked closely with CRM, MarTech, or Digital Marketing teams.
+ Passion for data-driven direct-to-consumer, customer communication, personalisation, engagement and retention frameworks.
+ Deep understanding of customer segmentation, predictive analytics, cohort analysis, churn reduction models.
+ Excellent Business acument.
+ Experience in or worked closely with business intelligence, market insights and/or consumers insights departments.
+ Proficiency in SQL or other programming languages.
+ Experience with direct-to-consumer communication and CRM programs is a plus.
+ Design thinking methodologies as a strong plus.
Location: Petaling Jaya, Selangor, MY
Company: Nespresso Malaysia
Full-time Bachelor's Degree
8+ years of experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Consumer Experience & Insights Manager to manage collect, combine and translate data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization.
**A day in the life of a CRM & Insights Manager**
+ Drive end-to-end customer journey across all communication touchpoints through data and insights
+ Leverage insights and personalization to define and enhance the communications plan tailored to our members, ensuring relevance and engagement.
+ Maximise customer lifetime value through comprehensive CRM strategy, including lifecycle programmes, activations, and personalisation for both B2C and B2B.
+ Implement continuous improvement to ensure consistency across all touchpoints within the consumer journey.
+ Ensure smooth execution of campaigns and activities cross-functionally, aligning the market on a common omnichannel vision for customer experience.
+ Advise the organization on the selection of appropriate analytical framework, set-up and/or research for insight requests.
+ Act as primary spokesperson towards HQ and Nestlé in the market (NIM) for all data quality and data privacy matters.
+ Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance.
+ Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way.
**What will make you successful** :
**Education:**
+ University degree or equivalent in Business Management, Marketing , or quantitative degree (e.g. mathematics/statistics/econometrics)
**Professional experience:**
+ At least 8 years' experience in or worked closely with CRM, MarTech, or Digital Marketing teams.
+ Passion for data-driven direct-to-consumer, customer communication, personalisation, engagement and retention frameworks.
+ Deep understanding of customer segmentation, predictive analytics, cohort analysis, churn reduction models.
+ Excellent Business acument.
+ Experience in or worked closely with business intelligence, market insights and/or consumers insights departments.
+ Proficiency in SQL or other programming languages.
+ Experience with direct-to-consumer communication and CRM programs is a plus.
+ Design thinking methodologies as a strong plus.
Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.
8
Consumer Experience & Insights Manager
Petaling Jaya, Selangor
Nestlé
Posted 3 days ago
Job Viewed
Job Description
Position Snapshot Location: Petaling Jaya, Selangor, MY Company: Nespresso Malaysia Full-time Bachelor’s Degree 8+ years of experience
Position Summary Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a CRM & Insights Manager to manage collect, combine and translate data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization.
A day in the life of a CRM & Insights Manager
Develop the consumer journey strategy (incl. brand positioning across all touchpoints), ensure the execution across channels and CC&S and partner closely and smootly with the whole organization to align the market on a common omnichannel vision regarding customer experience.
Continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business outcomes.
Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
Ensure the database with all internal and external data is up-to-date
Perform analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels
Advise the organization on the selection of the right analyses, processes, set-up and/or research for insight requests
Develop the consumer journey strategy, including brand positioning across all touchpoints, in line with global frameworks
Leverage (internal and external) data, insights and recommendations
Define the activation (e.g. acquisition, promotion), onboarding and loyalty strategy for B2C
Formulate recommendations for the B2B consumer journey strategy (prospect, onboarding, retention) and CRM plan, whilst working in close collaboration with B2B.
Drive continuous improvement and ensure consistency across all touchpoints within the consumer journey by developing improvement initiatives.
Act as primary spokesperson towards HQ and Nestlé in the market (NIM) for all data quality and data privacy matters
Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance
Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way.
What will make you successful Education:
University degree or equivalent in (quantitative marketing), commercial, or mathematics/statistics/econometrics
Professional experience:
At least 8 years experience as Product or Brand Manager and extensive experience in CRM, business development or commercial offer definition.
Excellent Business acument
Design thinking methodologies as a strong plus.
Experience in or worked closely with business intelligence, market insights and/or consumers insights departments
Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool
Experience with direct-to-consumer communication and CRM programs is a plus
Worked for a brand with an FMCG mindset
Experience in project management of complex projects
Experience in managing external agencies
#J-18808-Ljbffr
Position Summary Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a CRM & Insights Manager to manage collect, combine and translate data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization.
A day in the life of a CRM & Insights Manager
Develop the consumer journey strategy (incl. brand positioning across all touchpoints), ensure the execution across channels and CC&S and partner closely and smootly with the whole organization to align the market on a common omnichannel vision regarding customer experience.
Continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business outcomes.
Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
Ensure the database with all internal and external data is up-to-date
Perform analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels
Advise the organization on the selection of the right analyses, processes, set-up and/or research for insight requests
Develop the consumer journey strategy, including brand positioning across all touchpoints, in line with global frameworks
Leverage (internal and external) data, insights and recommendations
Define the activation (e.g. acquisition, promotion), onboarding and loyalty strategy for B2C
Formulate recommendations for the B2B consumer journey strategy (prospect, onboarding, retention) and CRM plan, whilst working in close collaboration with B2B.
Drive continuous improvement and ensure consistency across all touchpoints within the consumer journey by developing improvement initiatives.
Act as primary spokesperson towards HQ and Nestlé in the market (NIM) for all data quality and data privacy matters
Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance
Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way.
What will make you successful Education:
University degree or equivalent in (quantitative marketing), commercial, or mathematics/statistics/econometrics
Professional experience:
At least 8 years experience as Product or Brand Manager and extensive experience in CRM, business development or commercial offer definition.
Excellent Business acument
Design thinking methodologies as a strong plus.
Experience in or worked closely with business intelligence, market insights and/or consumers insights departments
Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool
Experience with direct-to-consumer communication and CRM programs is a plus
Worked for a brand with an FMCG mindset
Experience in project management of complex projects
Experience in managing external agencies
#J-18808-Ljbffr
Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.
9