40 Market Insights jobs in Malaysia

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.'

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contributes to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

• Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
• Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
• Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations.
• Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
• Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
• Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
• Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
• Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
• Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge.
• Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects.

Required Competencies & Skills

• Solid knowledge of statistical analysis, customer segmentation and experimental design.
• Proficiency in data visualization and business intelligence tools (e.g, Power BI, Tableau, Looker).
• Strong capability in marketing research , agency and budget management and performance evaluation.
• Proven experience in consumer insight generation across qualitative and quantitative methods.
• Deep understanding of media measurement, campaign KPIs and multichannel attribution.
• Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
• Highly analytical, strategic thinker and passionate about consumer behavior and market trends.

Education & Experience

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field.
• 3- 5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail.
• Prior experience managing complex market research projects and utilising integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

#J-18808-Ljbffr

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

• Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
• Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
• Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations.
• Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
• Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
• Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
• Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
• Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
• Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge.
• Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects.

Required Competencies & Skills

• Solid knowledge of statistical analysis, customer segmentation, and experimental design.
• Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker).
• Strong capability in marketing research, agency and budget management, and performance evaluation.
• Proven experience in consumer insight generation across qualitative and quantitative methods.
• Deep understanding of media measurement, campaign KPIs, and multichannel attribution.
• Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
• Highly analytical, strategic thinker, and passionate about consumer behavior and market trends.

Education & Experience

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
• 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail.
• Prior experience managing complex market research projects and utilizing integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

#J-18808-Ljbffr

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

• Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
• Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
• Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations.
• Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
• Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
• Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
• Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
• Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
• Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge.
• Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects.

Required Competencies & Skills

• Solid knowledge of statistical analysis, customer segmentation, and experimental design.
• Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker).
• Strong capability in marketing research, agency and budget management, and performance evaluation.
• Proven experience in consumer insight generation across qualitative and quantitative methods.
• Deep understanding of media measurement, campaign KPIs, and multichannel attribution.
• Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
• Highly analytical, strategic thinker, and passionate about consumer behavior and market trends.

Education & Experience

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
• 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail.
• Prior experience managing complex market research projects and utilizing integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

#J-18808-Ljbffr

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.' Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contributes to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects.

Required Competencies & Skills

Solid knowledge of

statistical analysis, customer segmentation

and

experimental design. Proficiency in

data visualization and business intelligence tools

(e.g, Power BI, Tableau, Looker). Strong capability in

marketing research , agency and budget management and performance evaluation. Proven experience in

consumer insight generation

across qualitative and quantitative methods. Deep understanding of

media measurement, campaign KPIs

and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker and passionate about consumer behavior and market trends.

Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field. 3- 5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilising integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted.

#J-18808-Ljbffr

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills

Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level

Executive Employment type

Full-time Job function

Marketing and Sales Industries

Internet Publishing

#J-18808-Ljbffr

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills

Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level

Executive Employment type

Full-time Job function

Marketing and Sales Industries

Internet Publishing

#J-18808-Ljbffr

The Market & Customer Research Analyst supports volume and sales planning by analyzing customer data, market trends, and demand structures. Responsibilities include planning and executing customer and market surveys, preparing reports and proposals, coordinating with research agencies, and ensuring timely delivery of insights. The role also involves cost monitoring and supporting strategic decisions through data-driven recommendations.

Responsibilities:

1. Preparing customer analysis, demand structure, and market trend for volume study proposal.
2. Market study, analysis and segment forecast for product and sales planning.
3. Plan and execute customer survey (via online) for all Toyota new model launch and prepare the report based on the findings.
4. Plan and execute market survey (via market research agency) and ensure the selected agency can meet the timeline and share the finding and recommendation based on hypothesis/ objective.
5. Prepare proposal paper, questionnaire design and sample frame for Demand Trend Survey (DTS) and ensure can meet the timeline and share report/ finding with respective department.
6. Observe and witness the fieldwork / focus group discussion that conducted by appointed agency.
7. Plan and monitor cost saving from Demand Trend Survey (DTS) and Early Bird Survey (EBS) by preparing cost comparison.
8. Perform other duties and responsibilities as requires by company.

Requirements:

• Bachelor’s degree in Business Administration, Marketing, Market Research, Statistics, or a related field.
• Experience in market research, customer analysis, or sales planning.
• Experience working with market research agencies or conducting customer surveys.
• Proficiency in data analysis tools (e.g., Excel, SPSS, Power BI) for preparing reports and analysis.
• Experience with survey platforms and methodologies.
• Strong analytical capabilities to interpret customer demand, market trends, and sales data.
• Ability to develop hypotheses and analyze survey results to provide actionable insights.
• Strong organizational skills to manage timelines, multiple projects, and agency deliverables.

Additional Information

Applicants will be asked about their right to work in Malaysia, expected monthly salary, qualifications, and experience in market research during the application process.

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The

Market & Customer Research Analyst

supports volume and sales planning by analyzing customer data, market trends, and demand structures. Responsibilities include planning and executing customer and market surveys, preparing reports and proposals, coordinating with research agencies, and ensuring timely delivery of insights. The role also involves cost monitoring and supporting strategic decisions through data-driven recommendations. Responsibilities: Preparing customer analysis, demand structure, and market trend for volume study proposal. Market study, analysis and segment forecast for product and sales planning. Plan and execute customer survey (via online) for all Toyota new model launch and prepare the report based on the findings. Plan and execute market survey (via market research agency) and ensure the selected agency can meet the timeline and share the finding and recommendation based on hypothesis/ objective. Prepare proposal paper, questionnaire design and sample frame for Demand Trend Survey (DTS) and ensure can meet the timeline and share report/ finding with respective department. Observe and witness the fieldwork / focus group discussion that conducted by appointed agency. Plan and monitor cost saving from Demand Trend Survey (DTS) and Early Bird Survey (EBS) by preparing cost comparison. Perform other duties and responsibilities as requires by company. Requirements: Bachelor’s degree in Business Administration, Marketing, Market Research, Statistics, or a related field. Experience in market research, customer analysis, or sales planning. Experience working with market research agencies or conducting customer surveys. Proficiency in data analysis tools (e.g., Excel, SPSS, Power BI) for preparing reports and analysis. Experience with survey platforms and methodologies. Strong analytical capabilities to interpret customer demand, market trends, and sales data. Ability to develop hypotheses and analyze survey results to provide actionable insights. Strong organizational skills to manage timelines, multiple projects, and agency deliverables. Additional Information

Applicants will be asked about their right to work in Malaysia, expected monthly salary, qualifications, and experience in market research during the application process.

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Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nespresso Malaysia
Full-time
Bachelor’s Degree
8+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, with opportunities to stand out and grow both professionally and personally.

We are looking for a CRM & Insights Manager to manage the collection, combination, and translation of data on customers, consumers, prospects, market, and competition (both B2C and B2B) to support decision-making across the market organization.

A day in the life of a CRM & Insights Manager

• Develop the consumer journey strategy, including brand positioning across all touchpoints, and ensure execution across channels and CC&S. Collaborate closely with the organization to align on a common omnichannel vision regarding customer experience.
• Continuously improve the consumer experience from acquisition to onboarding to retention, driving both customer satisfaction and business outcomes.
• Collect and integrate external data (e.g., market trends, consumers, competitors) and internal data (e.g., channels, key campaigns, ongoing programs).
• Maintain an up-to-date database with all internal and external data.
• Perform detailed analyses based on data, such as segmentation for B2C and B2B channels, regions, and sales channels.
• Advise the organization on the selection of analyses, processes, setup, and research methods for insight requests.
• Develop consumer journey strategies, including brand positioning, aligned with global frameworks.
• Leverage internal and external data, insights, and recommendations to inform strategies.
• Define activation strategies (e.g., acquisition, promotion), onboarding, and loyalty for B2C.
• Collaborate closely with B2B to formulate prospecting, onboarding, retention strategies, and CRM plans.
• Drive continuous improvement and ensure consistency across all consumer journey touchpoints through initiatives.
• Act as the primary spokesperson for data quality and privacy matters towards HQ and Nestlé in the market (NIM).
• Ensure compliance with GDPR and evaluate third-party data privacy standards.
• Build and sustain the department to support business results through tactical and operational decisions.

What will make you successful

Education:

• University degree or equivalent in quantitative marketing, business, mathematics, statistics, or econometrics.

Professional experience:

• At least 8 years of experience as a Product or Brand Manager, with extensive experience in CRM, business development, or commercial offer definition.
• Strong business acumen.
• Design thinking methodologies are a plus.
• Experience working with business intelligence, market insights, and consumer insights departments.
• Knowledge of SPSS/SAS or similar statistical packages, and Cognos/SQL or other data query tools.
• Experience with direct-to-consumer communication and CRM programs is advantageous.
• Experience working with FMCG brands.
• Proven project management skills for complex projects.
• Experience managing external agencies.

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