511 Industrial Automation jobs in Malaysia

OEM Sales Engineer (Industrial Automation)

Schneider Electric is seeking a talented OEM Sales Engineer to drive sales growth and market share within the Original Equipment Manufacturer (OEM) segment, focusing on industrial and process automation solutions.

The company promotes progress and sustainability for all, and as an employee, you will be part of a global team built on inclusion, mastery, purpose, action, curiosity, and teamwork, turning sustainability ambitions into actions.

The Role:

As an OEM Sales Engineer, you will act as a trusted advisor to OEMs, system integrators, and channel partners, delivering innovative automation technologies and services that align with Schneider Electric’s value proposition.

Responsibilities:

• Develop and execute strategic sales plans to grow OEM accounts in the industrial and process automation sectors.
• Promote Schneider Electric’s automation portfolio including PLCs, HMIs, drives, and software solutions.
• Build strong relationships with OEMs, machine builders, and system integrators to understand their needs and provide tailored solutions.
• Collaborate with internal teams to deliver customer-centric solutions.
• Conduct technical presentations, product demos, and training sessions for customers and partners.
• Monitor market trends, competitor activities, and customer feedback to identify new business opportunities.
• Manage the sales pipeline, forecast revenue, and achieve sales targets.
• Utilize CRM tools for account tracking, opportunity management, and reporting.

Qualifications:

• Bachelor’s degree in Electrical, Electronics, Mechatronics, Automation Engineering, or related field.
• 3–5 years of experience in technical sales, preferably in industrial automation or OEM environments.
• Strong knowledge of automation systems, control panels, and industrial communication protocols.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and collaboratively in a matrix organization.
• Proficiency in CRM and sales tools.
• Familiarity with Schneider Electric’s EcoStruxure platform.

What’s in it for you?

• Global Family Leave
• Comprehensive medical coverage for employee and dependents
• Worldwide Employee Stock Ownership

We are an equal opportunities employer and welcome applications from all qualified candidates.

The Channel Marketing Senior Specialist plays a pivotal role in accelerating growth and market share for the Industrial Automation (IA) & Digital Energy (DE) divisions by developing and executing channel strategies that empower and engage key partners—System Integrators, EcoXperts, OEMs, Distributors, and Tier 2 partners such as Panel Builders, and Dealers. This role is instrumental in building a loyal, self-sustaining ecosystem that delivers differentiated value through Schneider Electric's solutions.

Key Responsibilities

• Channel Strategy & Transformation

• Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with Anual Marketing Sales Plan (AMSP) priorities.

• Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
• Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.

• Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.

• Partner Profiling & Ecosystem Development

• Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.

• Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).

• Drive cross-segment synergies and upsell/cross-sell opportunities across IA and DE portfolios.

• Program Design & Execution

• Design and implement channel programs that enhance partner engagement, loyalty, and performance.

• Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, mySchneider rewards, and digital enablement.

• Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.

• Performance Monitoring & ROI

• Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.

• Continuously refine strategies based on data insights and market feedback.

• Enablement & Experience

• Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.

• Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

Qualifications:

• Tertiary degree in electrical engineering, sales or marketing
• Min 8 years experience in channel marketing
• Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
• Proactive and contributing to the team with new initiatives to accelerate revenue
• Background in engineering (Electrical and Automation) would be advantageous
• Strategic thinking and good interpersonal skills.
• Fluent in English, both spoken and written.

The Channel Marketing Senior Specialist plays a pivotal role in accelerating growth and market share for the Industrial Automation (IA) & Digital Energy (DE) divisions by developing and executing channel strategies that empower and engage key partners—System Integrators, EcoXperts, OEMs, Distributors, and Tier 2 partners such as Panel Builders, and Dealers. This role is instrumental in building a loyal, self-sustaining ecosystem that delivers differentiated value through Schneider Electric's solutions.

Key Responsibilities

• Channel Strategy & Transformation

• Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with Anual Marketing Sales Plan (AMSP) priorities.

• Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
• Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.

• Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.

• Partner Profiling & Ecosystem Development

• Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.

• Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).

• Drive cross-segment synergies and upsell/cross-sell opportunities across IA and DE portfolios.

• Program Design & Execution

• Design and implement channel programs that enhance partner engagement, loyalty, and performance.

• Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, mySchneider rewards, and digital enablement.

• Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.

• Performance Monitoring & ROI

• Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.

• Continuously refine strategies based on data insights and market feedback.

• Enablement & Experience

• Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.

• Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

• Tertiary degree in electrical engineering, sales or marketing

• Min 8 years experience in channel marketing
• Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
• Proactive and contributing to the team with new initiatives to accelerate revenue
• Background in engineering (Electrical and Automation) would be advantageous
• Strategic thinking and good interpersonal skills.
• Fluent in English, both spoken and written.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our  IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today

€36 billion global revenue

+13% organic growth

employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Founded in 1933, OMRON has come a long way since and has evolved to become an organization committed to creating new social values. Today, In the APAC region, OMRON has a strong presence in Industrial Automation, Healthcare, and Device & Module Solutions. Let's begin the exciting journey of Shaping Future 2030 together with us

About OMRON Industrial Automation Business

Come join our Industrial Automation team, who is striving to create social value - "Improve manufacturing that supports a sustainable society"- the business has the industry's most extensive portfolio comprising sensors, controllers, motors, robotics, vision, and safety solutions.

Job Scope

Responsible for undertaking automation solution execution, including guiding junior engineer on planning, development and implementation of project engineering; to both internal and external customer, while providing assistant to sales on technical consultation and coordination of projects.

Project Execution:

• To execute engineering development for project, including:-
• To Control system integration and consultation
• Project kickoff and scheduling
• Generate/candidate/approve IO listing and engineering drawings
• Program development for PLC, touch panel, SCADA and etc.; including testing and debugging.
• Carry out FAT, SAT, site testing and commissioning.

Project documentation :

• To ensure all engineering development meets expectation of quality and comply with safety standard.
• To plan, organize and conduct project meeting and training as and when needed.
• To plan, coordinate Engineer or subcontractor in executing site work, prepare field service report for field work.

Project Planning:

• To plan and execute projects within stipulated man-days.
• To plan and execute projects within quoted schedules & to ensure project profitability with double digit margin.
• To assist and advice salesperson on sales proposal on control system configuration, integration and cost.

Continuous Improvement & New Solution Development

• To Identify key improvement area on project deployment and solutions, such as program standardization using program templates.
• To improve and apply project management skills, including people interaction and management, delegation, planning and organizing.
• To Up-skill own knowledge and competencies in the assigned product lines and solutions.
• To identify, plan and improve engineering work process to meet certain standard and standardization for easier future deployment.

Collaboration with Sales Dept to provide win-win solutions

• To work closely with sales and management team on identifying customer challenges and requirements, propose and conduct system testing (POC), presentation and/or trainings.
• To provide technical supports on control system configuration, technical advice and/or troubleshooting.
• To prepare and conduct technical training (include designing and developing training kit, manual/material) to SI Partners, distributors and customers.

Good documentation and housekeeping for data, files, assets and resources

• To report directly to Project Manager on project implementation progress and deliverables.
• To ensure project documentations, programs, drawings, FAT, SAT, Field Service Report, and etc; are updated and stored in Project Storage Folder.
• To ensure proper recording and update of all hardware assets; including loaned, stock or customer samples.

Job Requirement

• Industrial knowledge with experience in manufacturing process.
• Possess deep understanding on PLC / SCADA / Networking Technologies.
• Strong program development skills on PLC, HMI, SCADA, Network configuration.
• Excellent problem-solving skills
• Site work electrical and electronic troubleshooting capability
• Networking, connectivity and intergration of communication protocols such as modbus, Fins, MQTT, etc.
• Software programming, Python, Java, SQL, etc.

Why Join us

OMRON's mission is to improve lives and contribute to a better society. We endeavor to make our diverse workforce feel equally valued and enjoy equal opportunities to help us achieve so. So come, work with the best of the best teams, collaborate, and innovate together with diverse, capable minds across the globe.

Role description

As a Technical Sales Representative, you will take full ownership of our business development and sales efforts in the ASEAN region, with a primary focus on Malaysia and Singapore.

Your responsibilities include:

• Actively building and maintaining strong relationships with new and existing clients
• Selling APOCCA Group's complete offering – from components and consultancy to full turnkey automation systems (including design, hardware, programming, manufacturing, installation, and commissioning)
• Developing quotations and proposals with support from our engineering team
• Identifying new market opportunities and driving growth in targeted industries
• Collaborating closely with management and playing an active role in the development of new business areas
• Reporting directly to the area manager and contributing to group-level strategy and expansion

This role is ideal for a commercially driven and self-starting technical salesperson who wants to take ownership of a region and play a key role in growing our presence in ASEAN. You will have full commercial responsibility for your area – and the freedom to shape how we approach customers and markets, backed by a strong technical team and solid project delivery.

Who You Are

• You are a highly driven and entrepreneurial individual who thrives in a fast-moving environment
• You are a natural salesperson, skilled at building trust, closing deals and creating long-term partnerships
• You are self-motivated, proactive, and independent, but know when to collaborate and ask for support
• You are structured, take full ownership of your work, and enjoy the freedom that comes with accountability
• You have a technical background, preferably a university degree or at least 5 years of relevant industry experience
• You possess strong knowledge of electrical and automation systems
• You are fluent in English, both written and spoken, additional language is advantage
• You have a solid network within the industry in Malaysia, Singapore or ASEAN – this is a strong advantage

1 week ago Be among the first 25 applicants

The Channel Marketing Senior Specialist plays a pivotal role in accelerating growth and market share for the Industrial Automation (IA) & Digital Energy (DE) divisions by developing and executing channel strategies that empower and engage key partners—System Integrators, EcoXperts, OEMs, Distributors, and Tier 2 partners such as Panel Builders, and Dealers. This role is instrumental in building a loyal, self-sustaining ecosystem that delivers differentiated value through Schneider Electric’s solutions.

• Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with AMSP priorities.
• Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
• Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.
• Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.
• Partner profiling & ecosystem development: Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
• Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
• Drive cross-segment synergies and upsell/cross-sell opportunities across IA and DE portfolios.
• Design and implement channel programs that enhance partner engagement, loyalty, and performance.
• Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, mySchneider rewards, and digital enablement.
• Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.
• Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
• Continuously refine strategies based on data insights and market feedback.
• Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
• Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

• Tertiary degree in electrical engineering, sales or marketing
• Minimum 8 years experience in channel marketing
• Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology
• Proactive and contributing to the team with new initiatives to accelerate revenue
• Background in engineering (Electrical and Automation) would be advantageous
• Strategic thinking and good interpersonal skills
• Fluent in English, both spoken and written

Looking to make an IMPACT with your career? When you join Schneider Electric, our values and behaviors support a great culture and business success. We believe IMPACT values — Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork — start with us. IMPACT invites you to join Schneider Electric to turn sustainability ambition into actions and contribute to a more resilient, efficient, and sustainable world. We seek IMPACT Makers who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Become an IMPACT Maker with Schneider Electric — apply today!

€36 billion global revenue; +13% organic growth; 150,000+ employees in 100+ countries; #1 on the Global 100 World’s most sustainable corporations.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and inclusion is one of our core values. We believe our differences make us stronger as a company and as individuals.

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic.

This job is for an Industrial Automation Sales Manager in Bangi. You might like this job because you'll lead a sales team, collaborate with partners, and drive initiatives to help industries grow. It's a great chance to make an impact while managing key accounts!

Established in 1989, our client has grown into a leading industrial supplier in Malaysia with over 700 employees and multiple branches, including Johor and Penang. Headquartered in Selangor, they serve thousands of active customers nationwide through their extensive sales network.

Our client specializes in trading mechanical parts and equipment, supporting a wide range of industries including OEM, Infrastructure, Residential & Commercial, and Retail. By continuously expanding and diversifying our services, they strive to deliver sustainable growth and long-term value to their stakeholders.

• Guiding the team for sales and marketing activities of the products and solutions from industrial automation sector
• Collaboration with principal for supports in terms of commercial or technical
• Drive initiatives’ activities according to market segment
• Drive opportunities creation activities
• Update sales management tools and report to line manager
• Forecast management for the given territory
• Market intelligence observation and feedback to product groups
• Key account management
• High level of collaboration with extended sales force in opportunity creation, addressing customers’ need and effective account management

• Education Background : Degree / Diploma in Electrical / Mechatronic / Mechanical Engineering /Technical Sales.
• Experience Preferably 5 years working experiences in sales or applications of Electrical Engineering solutions especially in Industrial Automation products like PLC, SCADA, Robotics, HMI, Sensors or Servo Motor in Malaysia.
• Possess own vehicle and willing to travel outstations as and when necessary
• Mandarin is an advantage
• Good presentation skills

Overview

The Channel Marketing Senior Specialist plays a pivotal role in accelerating growth and market share for the Industrial Automation (IA) & Digital Energy (DE) divisions by developing and executing channel strategies that empower and engage key partners—System Integrators, EcoXperts, OEMs, Distributors, and Tier 2 partners such as Panel Builders and Dealers. This role is instrumental in building a loyal, self-sustaining ecosystem that delivers differentiated value through Schneider Electric’s solutions.

• Channel Strategy & Transformation
  • Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with AMSP priorities.
  • Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
  • Conduct environmental scans (e.g., SWOT, competitive analysis) to inform go-to-market plans.
  • Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.
• Partner Profiling & Ecosystem Development
  • Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
  • Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
  • Drive cross-segment synergies and upsell/cross-sell opportunities across IA and DE portfolios.
• Program Design & Execution
  • Design and implement channel programs that enhance partner engagement, loyalty, and performance.
  • Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits such as training, mySchneider rewards, and digital enablement.
  • Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.
• Performance Monitoring & ROI
  • Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
  • Continuously refine strategies based on data insights and market feedback.
• Enablement & Experience
  • Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
  • Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

• Tertiary degree in electrical engineering, sales or marketing
• Minimum 8 years experience in channel marketing
• Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
• Proactive and contributing to the team with new initiatives to accelerate revenue
• Background in engineering (Electrical and Automation) would be advantageous
• Strategic thinking and good interpersonal skills
• Fluent in English, both spoken and written

Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – start with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue • +13% organic growth • 150 000+ employees in 100+ countries • #1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Note: This position will be posted until filled.