24 Go To Market Strategy jobs in Malaysia
Manager - Marketing & Communication (Marketing Planning)
Posted 11 days ago
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Job Description
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The Marketing Planning Manager is responsible for driving comprehensive marketing planning across the Bank’s various business lines. This includes coordinating the quarterly marketing plan, defining key focus areas for each quarter, and developing the annual business plan for the division. The successful candidate will work closely with internal stakeholders to consolidate and align marketing initiatives across Consumer, Business, and Islamic Banking LOBs, ensuring strategic coherence and avoiding duplication. This role reports to the Head of Marketing Planning.
Key Responsibilities and Accountabilities
Functional (job responsibilities)
- Collaborates with stakeholders across the organization to coordinate the consolidated quarterly and monthly marketing calendars and align marketing initiatives across Consumer, Business, and Islamic Banking LOBs.
- Coordinates campaign post-mortem analysis and management reporting for key campaigns.
- Coordinates the Marketing CXO Council as required to align on focus areas and marketing spend for every quarter.
- Identifies and actively keeps updated on industry trends and innovations, as well as competitor initiatives and campaigns; proposes new ideas and concepts for marketing and consumer propositions to pilot or conduct Proof of Concepts for, and collaborates with identified Cross Functional Teams for implementation and handover of successful implementations for operationalization.
- Collaborates with Cross Functional Teams across the organization to roll out the Service Standards to customer-facing and support functions, and leads sustenance initiatives required to ensure high adoption in creating a customer-centric service culture.
Managerial (team/group responsibilities)
- Responsible for the day-to-day management and smooth operation of various initiatives and projects
- Assume formal or informal leadership role to influence decision through advice, counsel and/or facilitating services to stakeholders and business leaders
- Responsible for effectiveness of implemented initiatives & POCs. Expected to propose and report on key measurement metrics to assess effectiveness
- Responsible for quality, timeline and achievement of initiatives. Expected to prepare periodic progress reports of initiatives assessing milestones, deliverables, impediments and KPIs
- Responsible for compliance to Service Standards SOPs. Expected to work with stakeholders to conduct periodic audits, mystery shopper and/or other research activities to ensure compliance
Organizational (organizational responsibilities)
- Ownership of the bank’s Service Standards framework which encompasses guidelines for service delivery for customer-facing and support functions i.e. branches, contact centre, social care, customer advocacy, relationship managers and other functions as required.
Jobholder Requirement
Education/Qualification
- Bachelor’s degree holder or post-graduate diploma, professional degree in business, marketing or other relevant fields
- 8 years & above years in marketing and planning is a plus
- Experience in leading team and cross-functional teams is a plus
Experience
- Solid knowledge of Brand and Marketing, Planning, Business Management and Service Culture
- Demonstrated skills, knowledge and experience in ideation and implementation of new ideas and concepts for marketing and consumer propositions
- Possess leadership ability and able to self-motivate and lead cross-groups collaboration and secure the co-operation and involvement of key internal and external stakeholders
- Highly experienced in building and growing relationships with internal and external stakeholders and partners with creative thinking, problem solving and have strong bias for action
- Sound project management knowledge and skills with strong ability to drive continuous improvement via iterative improvements and/or strategic POCs of new ideas and concepts
Special Skills
- Up to date with brand, customer-centric service culture, market trends and sound ability in market research
- Demonstrable negotiation, influencing, networking, presentation and diplomacy skills, with internal stakeholders and external partners
- Sound Project Planning and Management skills; sound Budget Planning and Management skills
- Adept at multitasking, confident and comfortable to manage multiple projects concurrently while keeping to expectations on timeline and quality
- Working proficiency of MS Office, particularly Word, Excel, PowerPoint and Google Suite of Products
What’s next?
- Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process
- Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account
For more job opportunities, please go to HLB Careers:
Seniority level- Seniority level Associate
- Employment type Full-time
- Job function Other
Referrals increase your chances of interviewing at Hong Leong Bank Berhad by 2x
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#J-18808-LjbffrManager - Marketing & Communication (Marketing Planning)
Posted today
Job Viewed
Job Description
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Other Referrals increase your chances of interviewing at Hong Leong Bank Berhad by 2x Sign in to set job alerts for “Marketing Communications Manager” roles.
Brand Manager (Malaysia, Singapore, and Brunei)
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Manager, Marketing at MyTOWN Shopping Centre
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Petaling Jaya, Selangor, Malaysia 4 months ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Ecommerce Marketing Strategy & Planning Manager
Posted 11 days ago
Job Viewed
Job Description
ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Join or sign in to find your next jobJoin to apply for the Ecommerce Marketing Strategy & Planning Manager role at ADA
ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Join to apply for the Ecommerce Marketing Strategy & Planning Manager role at ADA
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As the eCommerce Marketing, Strategy & Planning, Manager you will play the role of a digital consultant. You will take charge of overseeing the day-to-day client and campaign management for a portfolio of brands and be responsible for managing the entire client relationship – driving value and business outcomes by assisting with strategic direction, campaign management, audience targeting, budget/spend optimization, and reporting. You will manage and develop client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, billing, monthly/quarterly business reviews, etc. This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.
- Advertiser Management & Growth: Deliver client-specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into actionable processes and improve revenue across all assigned accounts.
- Campaign/project management: Work closely with internal stakeholders; Ad Operations, Creative and data teams and external vendors to drive campaign performance and deliverables. Analyze and report campaign performance with meaningful insights.
- Data-Centric Consultation: Drive data-centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms.
- Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development.
- Maintain Industry Knowledge: Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile), data and technology.
- The successful candidate will be an inspiring and confident team player with at least:
- At least 4-6 years of working experience in account/ client management in the online advertising industry.
- Proven account management and analytical professional experience
- Leadership experience in managing media specialist teams of 1-4
- Proven media planning experience across multiple platforms for performance clients, developing media best practices through testing
- Proficiency in Excel, Word and PowerPoint
- Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc.
- Experience with in-platform ads of Lazada/Shopee, Meta CPAS campaigns will be advantageous.
- Fluent in written and spoken language skills in English
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Business Consulting and Services
Referrals increase your chances of interviewing at ADA by 2x
Get notified about new Marketing Strategist jobs in WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia .
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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia MYR1,500.00-MYR2,000.00 3 days ago
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#J-18808-LjbffrEcommerce Marketing Strategy & Planning Manager
Posted today
Job Viewed
Job Description
Join to apply for the
Ecommerce Marketing Strategy & Planning Manager
role at
ADA ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Join to apply for the
Ecommerce Marketing Strategy & Planning Manager
role at
ADA Get AI-powered advice on this job and more exclusive features. As the eCommerce Marketing, Strategy & Planning, Manager you will play the role of a digital consultant. You will take charge of overseeing the day-to-day client and campaign management for a portfolio of brands and be responsible for managing the entire client relationship – driving value and business outcomes by assisting with strategic direction, campaign management, audience targeting, budget/spend optimization, and reporting. You will manage and develop client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, billing, monthly/quarterly business reviews, etc. This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.
Advertiser Management & Growth: Deliver client-specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into actionable processes and improve revenue across all assigned accounts. Campaign/project management: Work closely with internal stakeholders; Ad Operations, Creative and data teams and external vendors to drive campaign performance and deliverables. Analyze and report campaign performance with meaningful insights. Data-Centric Consultation: Drive data-centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms. Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development. Maintain Industry Knowledge: Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile), data and technology.
Requirements:
The successful candidate will be an inspiring and confident team player with at least: At least 4-6 years of working experience in account/ client management in the online advertising industry. Proven account management and analytical professional experience Leadership experience in managing media specialist teams of 1-4 Proven media planning experience across multiple platforms for performance clients, developing media best practices through testing Proficiency in Excel, Word and PowerPoint Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc. Experience with in-platform ads of Lazada/Shopee, Meta CPAS campaigns will be advantageous. Fluent in written and spoken language skills in English
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Business Consulting and Services Referrals increase your chances of interviewing at ADA by 2x Get notified about new Marketing Strategist jobs in
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E-commerce Marketing, Strategy & Planning Senior Associate (updated)
Posted 11 days ago
Job Viewed
Job Description
ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.
About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.
Key Responsibilities
As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).
- You will wo r k closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms .
- You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations.
- You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign.
- You will participate in relevant internal and external training programs for personal and professional development .
- You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.
- 2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side.
- Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop.
- Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying.
- Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI.
- Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders.
- Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives.
- Highly accountable with a proactive mindset, capable of managing campaigns end-to-end.
- Proficient in budget management and performance tracking.
- Fluent in writing and speaking skills in English .
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Business Consulting and Services
Referrals increase your chances of interviewing at ADA by 2x
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#J-18808-LjbffrXiaohongshu (RED) Marketing Strategy & Planning Manager (Kuala Lumpur)
Posted 17 days ago
Job Viewed
Job Description
- Analyze brand marketing needs, including demand insights, product and market analysis, audience insights, creative content, and media strategies, to craft comprehensive Xiaohongshu marketing plans. Collaborate with business or project managers to complete proposals in a timely manner.
- Learn from local mainstream social media platforms (e.g., Instagram, Facebook, YouTube), combine data analysis with tools, and develop communication strategies.
- Monitor, analyze, and report on data and campaign performance throughout the execution process, and produce planning summaries.
- Develop methodologies, lead targeted brainstorming sessions, and generate Big Ideas, slogans, and other creative content.
- Bachelor’s degree or higher, with preference for marketing, advertising, media, or related majors.
- 3-5 years of experience in social media marketing or planning, with brand customer service experience. Prior experience in a 4A advertising company is preferred.
- Strong strategic planning and creative potential, with familiarity in Xiaohongshu marketing and other social media platforms.
- Sharp business and market insights, with the ability to create actionable marketing plans based on market and data analysis.
- Strong organizational, communication, and coordination skills, with a proven ability to promote teamwork and achieve client marketing goals.
and be a True Blue Hashie.
We are passionate about building an amazing team of social media ninjas. When you work at Hashmeta, you’re not just joining a team of brilliant minds, you’re also joining our family of passionate internet marketers.
#J-18808-LjbffrXiaohongshu (RED) Marketing Strategy & Planning Manager (Kuala Lumpur)
Posted today
Job Viewed
Job Description
Analyze brand marketing needs, including demand insights, product and market analysis, audience insights, creative content, and media strategies, to craft comprehensive Xiaohongshu marketing plans. Collaborate with business or project managers to complete proposals in a timely manner. Learn from local mainstream social media platforms (e.g., Instagram, Facebook, YouTube), combine data analysis with tools, and develop communication strategies. Monitor, analyze, and report on data and campaign performance throughout the execution process, and produce planning summaries. Develop methodologies, lead targeted brainstorming sessions, and generate Big Ideas, slogans, and other creative content. JOB REQUIREMENTS
Bachelor’s degree or higher, with preference for marketing, advertising, media, or related majors. 3-5 years of experience in social media marketing or planning, with brand customer service experience. Prior experience in a 4A advertising company is preferred. Strong strategic planning and creative potential, with familiarity in Xiaohongshu marketing and other social media platforms. Sharp business and market insights, with the ability to create actionable marketing plans based on market and data analysis. Strong organizational, communication, and coordination skills, with a proven ability to promote teamwork and achieve client marketing goals. Come Join Us!
and be a True Blue Hashie. We are passionate about building an amazing team of social media ninjas. When you work at Hashmeta, you’re not just joining a team of brilliant minds, you’re also joining our family of passionate internet marketers.
#J-18808-Ljbffr
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E-commerce Marketing, Strategy & Planning Senior Associate (updated)
Posted today
Job Viewed
Job Description
ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity. About ADA
ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.
Key Responsibilities
As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).
You will wo r k closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms . You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations. You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign. You will participate in relevant internal and external training programs for personal and professional development . You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.
What skills and experience you will need?
2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side. Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop. Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying. Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI. Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders. Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives. Highly accountable with a proactive mindset, capable of managing campaigns end-to-end. Proficient in budget management and performance tracking. Fluent in writing and speaking skills in English .
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Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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Strategic Marketing & Business Executive
Posted 11 days ago
Job Viewed
Job Description
Join to apply for the Strategic Marketing & Business Executive role at Public Crane Heavy Equipment Sdn Bhd
Strategic Marketing & Business Executive5 days ago Be among the first 25 applicants
Join to apply for the Strategic Marketing & Business Executive role at Public Crane Heavy Equipment Sdn Bhd
Get AI-powered advice on this job and more exclusive features.
Public Crane Heavy Equipment Sdn Bhd provided pay rangeThis range is provided by Public Crane Heavy Equipment Sdn Bhd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay rangeJob Responsibility
- Cultivate relationships: Identify and develop new customer accounts while nurturing existing ones, providing excellent service and support.
- Strategic planning: Prepare and execute sales forecasts, marketing plans and reports, while monitoring market trends to stay ahead of the competition.
- End-to-end sales management: Take charge of the entire sales process, from preparing quotations to closing deals and achieving targets.
- Performance optimization: Evaluate and enhance sales performance using data-driven insights to meet and exceed goals.
- Adaptability: Perform other ad hoc tasks as assigned by management, demonstrating flexibility and willingness to learn.
- Regional representation: Serve as the face of the company in designated regions in Malaysia.
- Teamwork: Collaborating with the operations team to ensure seamless service delivery and client satisfaction. And working in-tandem with finance division in collections, ensuring prompt settlement of due and overdue accounts.
- Bachelorâs Degree in Marketing, Business Administration or any related field. Candidates with Engineering qualifications will be an added advantage.
- 2-3 years of marketing experience, ideally in heavy lifting, transportation or logistics industries.
- Strong communication and presentation skills with fluency in English, Bahasa and Mandarin. Candidates proficient in Mandarin will be an added advantage to effectively communicate with Mandarin-speaking clients.
- Excellent organizational and multitasking abilities.
- Enthusiastic, self-motivated and able to work independently and as part of a team especially with keen interest in learning about the heavy lifting and transportation industry.
- A team player with a proactive attitude, attention to detail and a creative approach to problem-solving.
- Competence in MS Office applications to support efficient work processes.
- Fresh graduates are encouraged to apply.
- Required skills: Communication Skills, Marketing Strategy, Team Leadership, Strategic Planning, Transportation Industry Experience
- Attractive salary + allowances / incentives provided
- Bonus pay-outs to all performing employees
- EPF & SOCSO, annual leaves, medical leaves, etc.
- Comprehensive training & support are given to new hires
- Medical insurance, free staff parking, etc.
- Seniority level Associate
- Employment type Full-time
- Job function Manufacturing
- Industries Machinery Manufacturing
Referrals increase your chances of interviewing at Public Crane Heavy Equipment Sdn Bhd by 2x
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#J-18808-LjbffrStrategic Marketing & Business Executive
Posted today
Job Viewed
Job Description
Join to apply for the
Strategic Marketing & Business Executive
role at
Public Crane Heavy Equipment Sdn Bhd Strategic Marketing & Business Executive
5 days ago Be among the first 25 applicants Join to apply for the
Strategic Marketing & Business Executive
role at
Public Crane Heavy Equipment Sdn Bhd Get AI-powered advice on this job and more exclusive features. Public Crane Heavy Equipment Sdn Bhd provided pay range
This range is provided by Public Crane Heavy Equipment Sdn Bhd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
Job Responsibility
Cultivate relationships: Identify and develop new customer accounts while nurturing existing ones, providing excellent service and support. Strategic planning: Prepare and execute sales forecasts, marketing plans and reports, while monitoring market trends to stay ahead of the competition. End-to-end sales management: Take charge of the entire sales process, from preparing quotations to closing deals and achieving targets. Performance optimization: Evaluate and enhance sales performance using data-driven insights to meet and exceed goals. Adaptability: Perform other ad hoc tasks as assigned by management, demonstrating flexibility and willingness to learn. Regional representation: Serve as the face of the company in designated regions in Malaysia. Teamwork: Collaborating with the operations team to ensure seamless service delivery and client satisfaction. And working in-tandem with finance division in collections, ensuring prompt settlement of due and overdue accounts.
Job Requirements
Bachelorâs Degree in Marketing, Business Administration or any related field. Candidates with Engineering qualifications will be an added advantage. 2-3 years of marketing experience, ideally in heavy lifting, transportation or logistics industries. Strong communication and presentation skills with fluency in English, Bahasa and Mandarin. Candidates proficient in Mandarin will be an added advantage to effectively communicate with Mandarin-speaking clients. Excellent organizational and multitasking abilities. Enthusiastic, self-motivated and able to work independently and as part of a team especially with keen interest in learning about the heavy lifting and transportation industry. A team player with a proactive attitude, attention to detail and a creative approach to problem-solving. Competence in MS Office applications to support efficient work processes. Fresh graduates are encouraged to apply. Required skills: Communication Skills, Marketing Strategy, Team Leadership, Strategic Planning, Transportation Industry Experience
Job Benefits
Attractive salary + allowances / incentives provided Bonus pay-outs to all performing employees EPF & SOCSO, annual leaves, medical leaves, etc. Comprehensive training & support are given to new hires Medical insurance, free staff parking, etc.
Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Manufacturing Industries Machinery Manufacturing Referrals increase your chances of interviewing at Public Crane Heavy Equipment Sdn Bhd by 2x Sign in to set job alerts for “Business Executive” roles.
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