19 Focus Group jobs in Malaysia

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

• Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
• Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
• Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations.
• Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
• Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
• Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
• Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
• Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
• Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge.
• Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects.

Required Competencies & Skills

• Solid knowledge of statistical analysis, customer segmentation, and experimental design.
• Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker).
• Strong capability in marketing research, agency and budget management, and performance evaluation.
• Proven experience in consumer insight generation across qualitative and quantitative methods.
• Deep understanding of media measurement, campaign KPIs, and multichannel attribution.
• Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
• Highly analytical, strategic thinker, and passionate about consumer behavior and market trends.

Education & Experience

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
• 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail.
• Prior experience managing complex market research projects and utilizing integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

#J-18808-Ljbffr

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

• Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
• Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
• Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations.
• Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
• Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
• Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
• Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
• Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
• Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge.
• Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects.

Required Competencies & Skills

• Solid knowledge of statistical analysis, customer segmentation, and experimental design.
• Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker).
• Strong capability in marketing research, agency and budget management, and performance evaluation.
• Proven experience in consumer insight generation across qualitative and quantitative methods.
• Deep understanding of media measurement, campaign KPIs, and multichannel attribution.
• Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
• Highly analytical, strategic thinker, and passionate about consumer behavior and market trends.

Education & Experience

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
• 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail.
• Prior experience managing complex market research projects and utilizing integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

#J-18808-Ljbffr

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.' Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contributes to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects.

Required Competencies & Skills

Solid knowledge of

statistical analysis, customer segmentation

and

experimental design. Proficiency in

data visualization and business intelligence tools

(e.g, Power BI, Tableau, Looker). Strong capability in

marketing research , agency and budget management and performance evaluation. Proven experience in

consumer insight generation

across qualitative and quantitative methods. Deep understanding of

media measurement, campaign KPIs

and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker and passionate about consumer behavior and market trends.

Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field. 3- 5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilising integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted.

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Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills

Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level

Executive Employment type

Full-time Job function

Marketing and Sales Industries

Internet Publishing

#J-18808-Ljbffr

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills

Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level

Executive Employment type

Full-time Job function

Marketing and Sales Industries

Internet Publishing

#J-18808-Ljbffr

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nespresso Malaysia
Full-time
Bachelor’s Degree
8+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, with opportunities to stand out and grow both professionally and personally.

We are looking for a CRM & Insights Manager to manage the collection, combination, and translation of data on customers, consumers, prospects, market, and competition (both B2C and B2B) to support decision-making across the market organization.

A day in the life of a CRM & Insights Manager

• Develop the consumer journey strategy, including brand positioning across all touchpoints, and ensure execution across channels and CC&S. Collaborate closely with the organization to align on a common omnichannel vision regarding customer experience.
• Continuously improve the consumer experience from acquisition to onboarding to retention, driving both customer satisfaction and business outcomes.
• Collect and integrate external data (e.g., market trends, consumers, competitors) and internal data (e.g., channels, key campaigns, ongoing programs).
• Maintain an up-to-date database with all internal and external data.
• Perform detailed analyses based on data, such as segmentation for B2C and B2B channels, regions, and sales channels.
• Advise the organization on the selection of analyses, processes, setup, and research methods for insight requests.
• Develop consumer journey strategies, including brand positioning, aligned with global frameworks.
• Leverage internal and external data, insights, and recommendations to inform strategies.
• Define activation strategies (e.g., acquisition, promotion), onboarding, and loyalty for B2C.
• Collaborate closely with B2B to formulate prospecting, onboarding, retention strategies, and CRM plans.
• Drive continuous improvement and ensure consistency across all consumer journey touchpoints through initiatives.
• Act as the primary spokesperson for data quality and privacy matters towards HQ and Nestlé in the market (NIM).
• Ensure compliance with GDPR and evaluate third-party data privacy standards.
• Build and sustain the department to support business results through tactical and operational decisions.

What will make you successful

Education:

• University degree or equivalent in quantitative marketing, business, mathematics, statistics, or econometrics.

Professional experience:

• At least 8 years of experience as a Product or Brand Manager, with extensive experience in CRM, business development, or commercial offer definition.
• Strong business acumen.
• Design thinking methodologies are a plus.
• Experience working with business intelligence, market insights, and consumer insights departments.
• Knowledge of SPSS/SAS or similar statistical packages, and Cognos/SQL or other data query tools.
• Experience with direct-to-consumer communication and CRM programs is advantageous.
• Experience working with FMCG brands.
• Proven project management skills for complex projects.
• Experience managing external agencies.

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**Position Snapshot**
Location: Petaling Jaya, Selangor, MY
Company: Nespresso Malaysia
Full-time
Bachelor's Degree
8+ years of experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a CRM & Insights Manager to manage collect, combine and translate data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization.
**A day in the life of a CRM & Insights Manager**
+ Develop the consumer journey strategy (incl. brand positioning across all touchpoints), ensure the execution across channels and CC&S and partner closely and smootly with the whole organization to align the market on a common omnichannel vision regarding customer experience.
+ Continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business outcomes.
+ Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)
+ Ensure the database with all internal and external data is up-to-date
+ Perform analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels
+ Advise the organization on the selection of the right analyses, processes, set-up and/or research for insight requests
+ Develop the consumer journey strategy, including brand positioning across all touchpoints, in line with global frameworks
+ Leverage (internal and external) data, insights and recommendations
+ Define the activation (e.g. acquisition, promotion), onboarding and loyalty strategy for B2C
+ Formulate recommendations for the B2B consumer journey strategy (prospect, onboarding, retention) and CRM plan, whilst working in close collaboration with B2B.
+ Drive continuous improvement and ensure consistency across all touchpoints within the consumer journey by developing improvement initiatives.
+ Act as primary spokesperson towards HQ and Nestlé in the market (NIM) for all data quality and data privacy matters
+ Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance
+ Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way.
**What will make you successful** :
**Education:**
+ University degree or equivalent in (quantitative marketing), commercial, or mathematics/statistics/econometrics
**Professional experience:**
+ At least 8 years experience as Product or Brand Manager and extensive experience in CRM, business development or commercial offer definition.
+ Excellent Business acument
+ Design thinking methodologies as a strong plus.
+ Experience in or worked closely with business intelligence, market insights and/or consumers insights departments
+ Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool
+ Experience with direct-to-consumer communication and CRM programs is a plus
+ Worked for a brand with an FMCG mindset
+ Experience in project management of complex projects
+ Experience in managing external agencies

Position Snapshot Location: Petaling Jaya, Selangor, MY Company: Nespresso Malaysia Full-time Bachelor’s Degree 8+ years of experience Position Summary Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, with opportunities to stand out and grow both professionally and personally. We are looking for a CRM & Insights Manager to manage the collection, combination, and translation of data on customers, consumers, prospects, market, and competition (both B2C and B2B) to support decision-making across the market organization. A day in the life of a CRM & Insights Manager Develop the consumer journey strategy, including brand positioning across all touchpoints, and ensure execution across channels and CC&S. Collaborate closely with the organization to align on a common omnichannel vision regarding customer experience. Continuously improve the consumer experience from acquisition to onboarding to retention, driving both customer satisfaction and business outcomes. Collect and integrate external data (e.g., market trends, consumers, competitors) and internal data (e.g., channels, key campaigns, ongoing programs). Maintain an up-to-date database with all internal and external data. Perform detailed analyses based on data, such as segmentation for B2C and B2B channels, regions, and sales channels. Advise the organization on the selection of analyses, processes, setup, and research methods for insight requests. Develop consumer journey strategies, including brand positioning, aligned with global frameworks. Leverage internal and external data, insights, and recommendations to inform strategies. Define activation strategies (e.g., acquisition, promotion), onboarding, and loyalty for B2C. Collaborate closely with B2B to formulate prospecting, onboarding, retention strategies, and CRM plans. Drive continuous improvement and ensure consistency across all consumer journey touchpoints through initiatives. Act as the primary spokesperson for data quality and privacy matters towards HQ and Nestlé in the market (NIM). Ensure compliance with GDPR and evaluate third-party data privacy standards. Build and sustain the department to support business results through tactical and operational decisions. What will make you successful Education: University degree or equivalent in quantitative marketing, business, mathematics, statistics, or econometrics. Professional experience: At least 8 years of experience as a Product or Brand Manager, with extensive experience in CRM, business development, or commercial offer definition. Strong business acumen. Design thinking methodologies are a plus. Experience working with business intelligence, market insights, and consumer insights departments. Knowledge of SPSS/SAS or similar statistical packages, and Cognos/SQL or other data query tools. Experience with direct-to-consumer communication and CRM programs is advantageous. Experience working with FMCG brands. Proven project management skills for complex projects. Experience managing external agencies.

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Key Responsibilities

1. Device, execute, analyze and reporting of in-house market research findings to support local market growth
2. Consolidate internal and external research insights as well as extracting business data trend to support in the development of business solutions that address business needs
3. Monitor environmental trend, consumer dynamic, competitive landscape and adjacent industries movements
4. Provide supporting information to marketing in structuring brand building, product positioning and development, portfolio opportunity, value proposition, pricing strategy, business partnership, competitive intelligence, consumer demand and track marketing activities performance
5. Collaborate and/or support with cross-functional team to curate business pain points with insights-driven recommendation
6. Partner with Global Market Research Team in local coordination and customizing locally relevance research findings to support strategy planning
7. Comprehend and articulate ABO business sentiment, strengths and challenges at different levels and provide rational recommendation that can be used to support business growth
8. Identify the gap of expectation and satisfaction of APC to influence business in proposing relevant action plans to continuously improve their shopping experience
9. Key point of contact in dealing with research agency from project briefing, pitching, proposal evaluation, budget negotiation, research execution, internal co-ordination, progress monitoring, analysis and reporting that answers business and research objectives subject to requirement set in any of the business and research activities and may or may not involve in end-to-end activities in dealing with research agency.
10. Support ad-hoc internal business data extraction request from marketing

Required Knowledge, Skills and Abilities:

• Knowledge on principles, practices, analysis procedures and software of quantitative and qualitative market research
• Seasoned in quantitative analysis data software (SPSS, Qualtrics, M/S Excel, OBIEE, SQL etc)
• Experienced in qualitative moderating and insightful reporting skill
• Analytical skills in custom market research and internal business data tracking
• Resourceful in information acquisition such as capable to conduct desk research, retail safari, social media monitoring to identify underlying market and consumer trends etc.
• Proficient oral and written communications skills in English, Mandarin and Bahasa
• Ability to balance competing demands and meet deadlines
• Manages day-to-day activity
• Work together with various levels of internal and external stakeholders, Global Market Research and BI
• Experience in market research agencies and management consultation liaison
• Possess good critical thinking and problem-solving skills to take care of various research subjects

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