2,162 Email Marketing jobs in Malaysia

Evo Commerce owns a few CPG brands focusing on high quality supplements. We’re currently operating in 10 markets and our team members are based out of Singapore. We have past experience working in big tech companies which includes Grab, Tiktok, Zalora, FoodPanda, Fave, Shopee, etc.

Our hero product, bback (previously known as Bounceback), is currently one of the fastest growing CPG brands in SEA and is loved by bankers, traders, influencers and bartenders with a high efficacy rate against hangover post drinking. Our aim is to become the Redbull of hangover recovery, making hangover remedies accessible to drinkers worldwide. Then came Stryv, our high quality, salon-grade hair tools and product line with an affordable price tag. We believe there’s no need to break your bank to get the hair you want.

We’re big advocates of direct-to-consumer brands, and believe in the new world (Post-COVID), consumers buy directly from global brands through digital native storefront, bypassing distributors, wholesalers and retailers. This means commerce and information are more efficient, and the implication to the end customer is that product quality goes up and cost of goods are reduced drastically. We want to be the catalyst for this paradigm shift within the health and beauty industry.

We’re backed by global institutional investors which includes Bonjour Holding (Listing No. 0653.HK), SparkLab Ventures, Paragon Capital, Farquhar Ventures, East Ventures and super angels which includes founders and management teams from Grab, ShopBack, Carro, Prism+, Tiktok, Nets, Airbnb, Spenmo, Nasper, etc.

Find out more:

As our Email Marketing Specialist, you will be responsible for planning, creating, and executing email campaigns that convert. You’ll manage promotional code generation via Shopify, design and deploy campaigns and flows in Klaviyo, and use performance insights to refine strategies.

Key Responsibilities:

• Plan, build, and execute email marketing campaigns and automated flows in Klaviyo (e.g., welcome flows, abandoned cart, post-purchase upsell).
• Create and manage promo codes on Shopify, ensuring smooth integration with campaigns.
• Segment audiences and personalise messaging to maximise engagement and conversion.
• Collaborate with design and content teams to develop on-brand creative assets.
• Monitor campaign performance, generate reports, and optimise for open rates, CTR, and revenue.
• Conduct A/B testing across subject lines, content, and send times.
• Stay updated on email marketing best practices and trends in DTC/e-commerce.

Requirements:

• Proven experience in email marketing within a DTC/e-commerce brand.
• Hands-on experience with Klaviyo (campaign setup, flows, segmentation, reporting).
• Strong knowledge of Shopify, especially in generating and managing promo codes.
• Understanding of email best practices, deliverability, and compliance (CAN-SPAM/GDPR).
• Analytical mindset with the ability to interpret data and drive actionable insights.
• Detail-oriented, organised, and able to manage multiple campaigns simultaneously.

Nice to Have:

• Basic design skills (e.g., Canva, Figma, Photoshop) for creating email assets.
• Experience with SMS marketing or loyalty programs.
• Knowledge of CRO and customer lifecycle marketing.

Technical Recruiter (APAC) | Hiring Talent in Singapore | Malaysia | Philippines | Hong Kong | Dubai | Overview

We are looking for a CRM Lead to manage and grow the customer base across markets in the Asia-Pacific region. The goal is to improve customer engagement, retention, and overall customer value through data-driven CRM strategies and targeted communication programs.

This role is part of a global team focused on enhancing customer experience and supporting direct-to-consumer business growth through digital channels.

• Lead CRM strategy and execution for assigned markets in the APAC region.
• Drive customer growth, engagement, retention, and brand consideration.
• Manage email marketing as a key communication channel.
• Oversee the customer communication calendar and ensure relevant, timely outreach.
• Implement best practices for customer touchpoints across multiple channels (email, SMS, push notifications, in-app messaging, etc.).
• Track and optimize performance of CRM programs and campaigns using data and insights.
• Integrate customer insights into broader business strategies through collaboration with other teams.
• Lead campaign development and execution from end to end.
• Work closely with local and global teams to manage CRM initiatives and performance reviews.

• Proven experience in CRM, especially in digital or eCommerce environments.
• Strong understanding of customer lifecycle programs and promotional strategy.
• Hands-on experience managing email campaigns and CRM platforms (Salesforce Marketing Cloud preferred).
• Knowledge of HTML, customer segmentation, and campaign personalization.
• Familiar with customer data analysis, reporting, and KPIs (SQL experience is a plus).
• Ability to manage multiple stakeholders and work independently.
• Solid understanding of digital marketing metrics and customer journey mapping.
• Experience working with customer databases and integrated marketing platforms.

• Mid-Senior level

• Full-time

• Information Technology and Marketing

• Technology, Information and Media

Overview

Hytech Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Position: Email Marketing Executive

Location: On-site in Kuala Lumpur, Malaysia

To develop and execute marketing campaigns and initiatives via emails and WhatsApp. This includes template development, testing, audience segmentation, and scheduling of messaging channels.

For this role, you will have the opportunity to collaborate closely with stakeholders across different departments and countries.

This role is on-site.

• Develop, schedule and ensure flawless delivery of emails to all customer segments globally
• Maintain email calendar to ensure timely execution and deployment of emails
• Segment email lists and personalize content based on user behavior, preferences, and demographics
• A/B test subject lines, content, and CTAs to optimize engagement
• Support the team in optimizing client email journeys
• Stay up-to-date with industry trends and best practices to enhance email marketing effectiveness
• Support the team in planning and managing WhatsApp marketing as a channel
• Manage web pop-ups to maximise healthy lead acquisition

• Highly organised, meticulous and detail-oriented
• Agile and highly adaptable to change
• Good communication and interpersonal skills
• Prior email marketing, SMS / WhatsApp marketing, or database management experience is preferred
• HTML knowledge and experience with email marketing platforms (e.g. Marketo, Braze, Mailchimp, Drip, etc.) is a plus
• Copywriting or copyediting skills is a plus
• Must be comfortable to speak and read conversational Mandarin for communication purposes
• Fresh graduates with a willingness to learn, and relevant internship experience are welcome to apply

• Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum)
• Young, Passionate & Friendly Working Environment.
• Rewarding career development with regional exposure.
• Team building, creation, birthday party, free flow of snacks and drinks.

• Seniority level : Executive
• Employment type : Full-time
• Job function : Marketing
• Industries : Desktop Computing Software Products and IT System Custom Software Development

Note: This job description reflects the content provided and has been reformatted for clarity while preserving the original information.

About the Role:

You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations. This role is expected to start by mid-August to participate in a Salesforce training class.

You Will:

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows. Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
• Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behavior.
• Monitor important email marketing metrics to create insights and inform future campaign strategies
• Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals
• Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Use a hybrid work schedule

Qualifications - External

You Have:

• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
• 2+ years experience in email marketing operations

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, retirement, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Evo Commerce owns a few CPG brands focusing on high quality supplements. We're currently operating in 10 markets and our team members are based out of Singapore. We have past experience working in big tech companies which includes Grab, Tiktok, Zalora, FoodPanda, Fave, Shopee, etc.

Our hero product, bback (previously known as Bounceback), is currently one of the fastest growing CPG brands in SEA and is loved by bankers, traders, influencers and bartenders with a high efficacy rate against hangover post drinking. Our aim is to become the Redbull of hangover recovery, making hangover remedies accessible to drinkers worldwide. Then came Stryv, our high quality, salon-grade hair tools and product line with an affordable price tag. We believe there's no need to break your bank to get the hair you want.

We're big advocates of direct-to-consumer brands, and believe in the new world (Post-COVID), consumers buy directly from global brands through digital native storefront, bypassing distributors, wholesalers and retailers. This means commerce and information are more efficient, and the implication to the end customer is that product quality goes up and cost of goods are reduced drastically. We want to be the catalyst for this paradigm shift within the health and beauty industry.

We're backed by global institutional investors which includes Bonjour Holding (Listing No. 0653.HK), SparkLab Ventures, Paragon Capital, Farquhar Ventures, East Ventures and super angels which includes founders and management teams from Grab, ShopBack, Carro, Prism+, Tiktok, Nets, Airbnb, Spenmo, Nasper, etc.

Find out more:

Job Description

As our Email Marketing Specialist, you will be responsible for planning, creating, and executing email campaigns that convert. You'll manage promotional code generation via Shopify, design and deploy campaigns and flows in Klaviyo, and use performance insights to refine strategies.

Key Responsibilities:

• Plan, build, and execute email marketing campaigns and automated flows in Klaviyo (e.g., welcome flows, abandoned cart, post-purchase upsell).

• Create and manage promo codes on Shopify, ensuring smooth integration with campaigns.

• Segment audiences and personalise messaging to maximise engagement and conversion.

• Collaborate with design and content teams to develop on-brand creative assets.

• Monitor campaign performance, generate reports, and optimise for open rates, CTR, and revenue.

• Conduct A/B testing across subject lines, content, and send times.

• Stay updated on email marketing best practices and trends in DTC/e-commerce.

Requirements:

• Proven experience in email marketing within a DTC/e-commerce brand.

• Hands-on experience with Klaviyo (campaign setup, flows, segmentation, reporting).

• Strong knowledge of Shopify, especially in generating and managing promo codes.

• Understanding of email best practices, deliverability, and compliance (CAN-SPAM/GDPR).

• Analytical mindset with the ability to interpret data and drive actionable insights.

• Detail-oriented, organised, and able to manage multiple campaigns simultaneously.

Nice to Have:

• Basic design skills (e.g., Canva, Figma, Photoshop) for creating email assets.

• Experience with SMS marketing or loyalty programs.

• Knowledge of CRO and customer lifecycle marketing.

Summary for this role

To develop and execute marketing campaigns and initiatives via emails and WhatsApp. This includes template development, testing, audience segmentation, and scheduling of messaging channels.

For this role, you will have the opportunity to collaborate closely with stakeholders across different departments and countries.

This role is on-site.

Responsibilities

• Develop, schedule and ensure flawless delivery of emails to all customer segments globally
• Maintain email calendar to ensure timely execution and deployment of emails
• Segment email lists and personalize content based on user behavior, preferences, and demographics
• A/B test subject lines, content, and CTAs to optimize engagement
• Support the team in optimizing client email journeys
• Stay up-to-date with industry trends and best practices to enhance email marketing effectiveness
• Support the team in planning and managing WhatsApp marketing as a channel
• Manage web pop-ups to maximise healthy lead acquisition

Qualities required

• Highly organised, meticulous and detailed-oriented
• Agile and highly adaptable to change
• Good communication and interpersonal skills
• Prior email marketing, SMS / WhatsApp marketing, or database management experience is preferred
• HTML knowledge and experience with email marketing platforms (e.g. Marketo, Braze, Mailchimp, Drip, etc.) is a plus Copywriting or copyediting skills is a plus
• Must be comfortable to speak and read conversational Mandarin for communication purposes
• Fresh graduates with a willingness to learn, and relevant internship experience are welcome to apply

Benefits and Perks:

• Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum)
• Young, Passionate & Friendly Working Environment.
• Rewarding career development with regional exposure.
• Team building, creation, birthday party, free flow of snacks and drinks.

#DotConnect: Unleashing the Power of Connectivity

Do you believe in the power of connections to transform careers and shape a brighter future? Together, let's connect our dots, inspire innovation, and build a workplace where talents unite to create extraordinary possibilities.

Summary

We're looking for a 
Email Marketing Executive
 to lead our 
email, WhatsApp, and retention marketing
 efforts at BloomThis. You'll plan and execute campaigns, manage automated flows, and optimise performance through A/B testing and data analysis. The ideal candidate has 1 year of experience in email/retention marketing, strong analytical skills, and a creative mindset. This role is key to driving customer engagement, retention, and long-term value in a fast-paced e-commerce environment.

Key Responsibilities

• Manage and execute BloomThis' email, WhatsApp, and loyalty marketing programs, including list creation/segmentation, layout design, link tagging, scheduling, and test setup
• Continuously improve retention KPIs: deliverability, open rates, click-through rates, conversions, opt-outs, revenue, lifetime value, and other business-specific goals
• Research and implement new strategies for email and retention marketing
• Develop and manage monthly email and WhatsApp marketing calendars
• Plan, build, and launch acquisition/lead-generation campaigns via email and WhatsApp
• Set up automated flows and lifecycle campaigns
• Create and execute weekly campaign blasts
• Conduct A/B testing to refine strategy and improve results
• Generate and analyze weekly/monthly performance reports
• Collaborate with the team to brainstorm product and campaign ideas

Requirements

• 1–2 years of experience in email and/or retention marketing
• Bachelor's degree in Mass Communications, Marketing, or a related field
• Proficiency with email and WhatsApp marketing platforms (e.g., Klaviyo, WATI, or similar ESPs)
• Solid understanding of email and WhatsApp best practices
• Experience in e-commerce retention marketing
• Strong analytical skills and ability to interpret data to optimize performance
• Excellent communication, organization, and time management skills
• Creative mindset with a keen eye for design and copy
• Ability to manage multiple projects in a fast-paced, ever-evolving environment
• A passion for learning, experimentation, and continuous improvement

We're looking for a
Market CRM Lead
to join our dynamic team supporting HP's Customer Management and CRM initiatives across markets in the APAC region.

This role is a critical part of HP's Digital Direct transformation — helping grow an engaged customer base, enhance base monetization, and strengthen brand consideration through data-driven customer strategies.

Key Responsibilities:

• Lead CRM strategy and execution for assigned market(s), focusing on customer base growth, value, and engagement.
• Own and manage end-to-end email marketing efforts, ensuring best-in-class execution and measurable business impact.
• Develop and manage market-specific communication calendars and contact strategies.
• Use data-driven insights to inform customer acquisition, retention, and lifecycle marketing initiatives.
• Collaborate cross-functionally with global and local stakeholders to align CRM efforts with business priorities.
• Leverage tools like Salesforce Marketing Cloud for campaign management and automation.

What We're Looking For:

• Proven expertise in CRM and direct-to-consumer marketing, preferably in eCommerce or digitally-led consumer brands.
• Hands-on experience in email marketing, customer data analysis, campaign management, and performance optimization.
• Strong understanding of CRM platforms, customer databases, and digital marketing analytics (experience with SQL and customer data cubes is a plus).
• Confident managing multiple stakeholders and driving strategy through to execution.