12 E Commerce Solutions jobs in Malaysia

Digital Marketing & E-Commerce Specialist

Ipoh, Perak B.P. De Silva Jewellers

Posted 3 days ago

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Job Description

Independent Luxury Jeweller, and B Corp Certified label B.P. de Silva, founded in 1872 along High Street Singapore, has been featured in various projects and media titles globally including prestigious titles such asVOGUE,Harper’s Bazaar andRobb Report. Beyond its discerning network of clientele, celebrities have worn the brand’s high and fine jewellery creations at red carpet galas, most recently at the 2024 Golden Globes.

Now in its 5th Generation, the brand aims to expand its international efforts, and in doing so, B.P. de Silva is establishing a team of seasoned, passionate, and creative marketers with a penchant for building a meaningful and powerful global brand for this generation, and beyond.

KEY RESPONSIBILITIES

  • To manage brand’s local, and international SEO and SEM efforts using google and meta platform.

  • Conducting market and consumer research andbeing abreast of emerging digital trends, tools and platforms and implement accordingly.

  • Performing digital marketing analytics, preparing reports, and sharing key insights with the team to develop optimisation plans, including managing platforms for outreach and possible international stockist on a monthly basis

  • Full spectrum digital ads management, including but not limited to, ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance based on the planned marketing calendar

  • Maintaining and regularly updating website and other digital company presence, and to improve overall client web UX.

  • Inventory management and evaluating sales performance online and in retail locations.

  • Implementing and improving e-commerce SOP and to recommend a improvement project on a quarterly basis

  • Coordinating with relevant parties and agencies to ensure consistency in marketing strategies across all channels.

  • Marketing team support and ad-hoc support to the relevant teams, including but not limited to events support, client relationship management, and retail operations.

  • Global luxury e-commerce operations.

  • Budget planning and review

  • Evaluating and improving ROAS

  • Measure, assess, implement and optimise digital performance Metrics

  • To lead and collaborate with the company’s digital agencies.

  • Periodic visit to the Flagship to understand business marketing needs

Role requirements

  • A degree in Marketing, Business Management, or equivalent.

  • Strong understanding of Shopify and proven expertise in e-commerce.

  • Proficiency of social media platforms, and digital analytics tools such as Google Analytics,NetInsight, WebTrends etc.

  • Proven expertise in B2C social media, email campaigns and SEO/SEM. (Mailchimp preferred)

  • Excellent communication and interpersonal skills.

  • An eye for luxury branding, and a keen understanding of its nuances.

  • Initiative and resilience.

  • The ability to prioritise work, and complete tasks diligently in a fast-paced environment.

  • The drive to work well with a team, and/or on their own.

  • The willingness to learn.

  • At least 2 years of work experience in a relevant field.

  • Basic knowledge of Adobe Photoshop and/or Adobe Illustrator.

  • Proficiency in Google Suite and Microsoft office

  • Any other ad-hoc duties as assigned by the Manager or Management

Candidates with an advantage:

  • Experience in digital marketing agency.

  • Prior experience in luxury.

  • Excellent verbal and written communication skills in Mandarin deal with Mandarin speaking customers.

  • Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc.

Please email us your cover letter with a copy of your resume, and any relevant portfolio.

Only shortlisted candidates will be notified.

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Senior E-Commerce/Digital Marketer

Kuala Lumpur, Kuala Lumpur Fornile Sdn Bhd

Posted 11 days ago

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Job Description

This job is for a Senior E-Commerce/Digital Marketer to lead digital marketing strategies and manage eCommerce platforms. You might like this job because you can oversee marketing campaigns and expand product ranges to maximize sales.

RM 3000 - RM 9000

Full-Time

Job Description

Candidates who are passionate about in eCommerce portfolio to promote our company’s product and services in the digital space include but are not limited to:

- Websites, Lazada/Shopee, Social Media Platforms, and other channels

Key Responsibilities:

  • Assist in building the company's digital marketing and e-Commerce roadmap & strategies.
  • Lead a team in the operation of eCommerce platforms i.e., Lazada, Shopee, Shopify, etc, from product listing, promotions, and campaigns, taking orders, payments, and delivery to post-sales service.
  • Design, build, and grow our social media presence to maximize exposure and ensure brand consistency.
  • Plan and execute all digital marketing campaigns, including SEM, marketing database, email, social media and display advertising campaigns that drive sales and higher conversion.
  • Prepare budget, measure, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Instrument conversion points and optimize user sales and experience funnels.
  • Manage and improve online content, copywriting, and search engine optimization.
  • Proactively expand our market product range & types and increase our market segment.
  • Monitor competition and provide ideas for new growth strategies.
Job Requirements
  • Min. 3 years of working experience in a Digital / E-Commerce role.
  • Passionate self-starter who focuses on results, experimenting, and exploring new ideas/solutions.
  • Knowledge in managing external analytics and online advertising channels like Google Analytics, Google Ads, and Facebook Ads.
  • Good writing skills in English. (Bahasa Malaysia & Chinese is a plus).
  • Good understanding of the eCommerce multiple platform operations.
  • Demonstrable track record of delivering growth & success in e-Commerce platforms.
  • Excellent decision-making and analytical skills.
  • Great leadership skills and being a team player. Able to lead and/or collaborate with other members within the organization or external partners.
  • Independent and self-motivated that keep up-to-date digital/eCommerce strategies and skills.
Skills
  • Digital Marketing
  • Advertisement
  • Social Media
  • E-Commerce
  • Marketing Strategies
  • Market Research
  • Teamwork
Company Benefits

Our team comprises of young and energetic individuals who have passion and dreams.

Chilled & Modern Workspace

We invest in modernizing our workspace and combine it with a state-of-the-art showroom to create a cozy working environment.

Laptop for Employee

We provide laptops for all our employees for flexibility and mobility. Yes, you can work anywhere around the office and at home.

Additional Info Company Activity

Last active - 1 hour ago

Experience Level

4 - 10 Years of Experience

Senior Executive

Company Profile

Fornile Sdn Bhd has grown from humble beginnings in wholesale commercial lighting and electrical equipment to a leading company with a wide-reaching presence in the Klang Valley, Malaysia. We aim to be a market leader in the e-commerce Lighting & Smart Home industry, providing innovative solutions to improve quality of life.

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Senior E-Commerce/Digital Marketer

Kuala Lumpur, Kuala Lumpur Fornile Sdn Bhd

Posted today

Job Viewed

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Job Description

This job is for a Senior E-Commerce/Digital Marketer to lead digital marketing strategies and manage eCommerce platforms. You might like this job because you can oversee marketing campaigns and expand product ranges to maximize sales. RM 3000 - RM 9000 Full-Time Job Description

Candidates who are passionate about in eCommerce portfolio to promote our company’s product and services in the digital space include but are not limited to: - Websites, Lazada/Shopee, Social Media Platforms, and other channels Key Responsibilities: Assist in building the company's digital marketing and e-Commerce roadmap & strategies. Lead a team in the operation of eCommerce platforms i.e., Lazada, Shopee, Shopify, etc, from product listing, promotions, and campaigns, taking orders, payments, and delivery to post-sales service. Design, build, and grow our social media presence to maximize exposure and ensure brand consistency. Plan and execute all digital marketing campaigns, including SEM, marketing database, email, social media and display advertising campaigns that drive sales and higher conversion. Prepare budget, measure, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Instrument conversion points and optimize user sales and experience funnels. Manage and improve online content, copywriting, and search engine optimization. Proactively expand our market product range & types and increase our market segment. Monitor competition and provide ideas for new growth strategies. Job Requirements

Min. 3 years of working experience in a Digital / E-Commerce role. Passionate self-starter who focuses on results, experimenting, and exploring new ideas/solutions. Knowledge in managing external analytics and online advertising channels like Google Analytics, Google Ads, and Facebook Ads. Good writing skills in English. (Bahasa Malaysia & Chinese is a plus). Good understanding of the eCommerce multiple platform operations. Demonstrable track record of delivering growth & success in e-Commerce platforms. Excellent decision-making and analytical skills. Great leadership skills and being a team player. Able to lead and/or collaborate with other members within the organization or external partners. Independent and self-motivated that keep up-to-date digital/eCommerce strategies and skills. Skills

Digital Marketing Advertisement Social Media E-Commerce Marketing Strategies Market Research Teamwork Company Benefits

Our team comprises of young and energetic individuals who have passion and dreams. Chilled & Modern Workspace

We invest in modernizing our workspace and combine it with a state-of-the-art showroom to create a cozy working environment. Laptop for Employee

We provide laptops for all our employees for flexibility and mobility. Yes, you can work anywhere around the office and at home. Additional Info

Company Activity

Last active - 1 hour ago Experience Level

4 - 10 Years of Experience Senior Executive Company Profile

Fornile Sdn Bhd has grown from humble beginnings in wholesale commercial lighting and electrical equipment to a leading company with a wide-reaching presence in the Klang Valley, Malaysia. We aim to be a market leader in the e-commerce Lighting & Smart Home industry, providing innovative solutions to improve quality of life.

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Head of Digital Strategy & E-Commerce

Kuala Lumpur, Kuala Lumpur Publicis Groupe Malaysia

Posted 11 days ago

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Job Description

Join to apply for the Head of Digital Strategy & E-Commerce role at Publicis Groupe Malaysia

Join to apply for the Head of Digital Strategy & E-Commerce role at Publicis Groupe Malaysia

Overview

The Head of Digital Strategy & E-Commerce will lead our digital marketing efforts and drive ecommerce growth for our clients. As the Head of Digital Strategy & E-Commerce, you will be responsible for developing and implementing comprehensive digital strategies that align with our clients' business objectives and drive measurable results. You will also oversee our e-commerce initiatives, working closely with clients to optimize their online sales channels and enhance their digital presence.

Overview

The Head of Digital Strategy & E-Commerce will lead our digital marketing efforts and drive ecommerce growth for our clients. As the Head of Digital Strategy & E-Commerce, you will be responsible for developing and implementing comprehensive digital strategies that align with our clients' business objectives and drive measurable results. You will also oversee our e-commerce initiatives, working closely with clients to optimize their online sales channels and enhance their digital presence.

Responsibilities

  • P&L Management: Oversee the ecommerce budget to ensure the team has the appropriate structure and resources to meet client expectations while maintaining profitability.
  • Team Leadership: Lead, mentor, and develop a high-performing ecommerce team, fostering a culture of excellence and continuous improvement.
  • Growth products/ ecommerce solutions: Identify and develop innovative ecommerce solutions and growth products to drive revenue. This includes staying current with industry trends, leveraging new technologies, and collaborating with internal teams to bring new offerings to market.
  • Develop and execute innovative digital marketing strategies to achieve client objectives, including but not limited to brand awareness, lead generation, customer acquisition, and revenue growth.
  • Lead the development of comprehensive e-commerce strategies for clients, focusing on website optimization, conversion rate optimization (CRO), user experience (UX) enhancements, and digital advertising.
  • Conduct in-depth market research and competitive analysis to identify opportunities for growth and stay ahead of industry trends.
  • Collaborate with cross-functional teams, including creative, content, and technical teams, to deliver integrated digital solutions that drive results.
  • Utilize data analytics and performance metrics to track and measure the effectiveness of digital campaigns and make data-driven decisions to optimize performance.
  • Provide strategic guidance and thought leadership to clients, advising them on best practices and emerging technologies in digital marketing and e-commerce.
  • Stay abreast of industry developments and digital marketing trends, continuously seeking opportunities to innovate and improve our services.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Min 10 years of experience in digital marketing, with a focus on e-commerce and digital strategy.
  • Proven track record of developing and implementing successful digital marketing campaigns that drive measurable results.
  • Deep understanding of e-commerce principles, including website optimization, CRO, and online sales strategies.
  • Strong analytical skills and proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics).
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively.
  • Strong leadership skills and experience managing cross-functional teams.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
  • Strong understanding of Lazada and Shopee On-Platform as well as Tik-Tok Shop

Additional Information

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive Celebrations
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge - office closure last week of December every year.
  • Phone Allowance

Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Advertising Services

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Head of Digital Strategy & E-Commerce

Kuala Lumpur, Kuala Lumpur Publicis Groupe

Posted 11 days ago

Job Viewed

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Job Description


Overview

The Head of Digital Strategy & E-Commerce will lead our digital marketing efforts and drive ecommerce growth for our clients. As the Head of Digital Strategy & E-Commerce, you will be responsible for developing and implementing comprehensive digital strategies that align with our clients' business objectives and drive measurable results. You will also oversee our e-commerce initiatives, working closely with clients to optimize their online sales channels and enhance their digital presence.


Responsibilities

  • P&L Management: Oversee the ecommerce budget to ensure the team has the appropriate structure and resources to meet client expectations while maintaining profitability.
  • Team Leadership: Lead, mentor, and develop a high-performing ecommerce team, fostering a culture of excellence and continuous improvement.
  • Growth products/ ecommerce solutions: Identify and develop innovative ecommerce solutions and growth products to drive revenue. This includes staying current with industry trends, leveraging new technologies, and collaborating with internal teams to bring new offerings to market.
  • Develop and execute innovative digital marketing strategies to achieve client objectives, including but not limited to brand awareness, lead generation, customer acquisition, and revenue growth.
  • Lead the development of comprehensive e-commerce strategies for clients, focusing on website optimization, conversion rate optimization (CRO), user experience (UX) enhancements, and digital advertising.
  • Conduct in-depth market research and competitive analysis to identify opportunities for growth
    and stay ahead of industry trends.
  • Collaborate with cross-functional teams, including creative, content, and technical teams, to deliver integrated digital solutions that drive results.
  • Utilize data analytics and performance metrics to track and measure the effectiveness of digital campaigns and make data-driven decisions to optimize performance.
  • Provide strategic guidance and thought leadership to clients, advising them on best practices and emerging technologies in digital marketing and e-commerce.
  • Stay abreast of industry developments and digital marketing trends, continuously seeking opportunities to innovate and improve our services.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Min 10 years of experience in digital marketing, with a focus on e-commerce and digital strategy.
  • Proven track record of developing and implementing successful digital marketing campaigns that drive measurable results.
  • Deep understanding of e-commerce principles, including website optimization, CRO, and online sales strategies.
  • Strong analytical skills and proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics).
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively.
  • Strong leadership skills and experience managing cross-functional teams.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
  • Strong understanding of Lazada and Shopee On-Platform as well as Tik-Tok Shop

Additional information

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive Celebrations
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge - office closure last week of December every year.
  • Phone Allowance
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Head of Digital Strategy & E-Commerce

Kuala Lumpur, Kuala Lumpur Starcom Melbourne

Posted 11 days ago

Job Viewed

Tap Again To Close

Job Description


Overview

The Head of Digital Strategy & E-Commerce will lead our digital marketing efforts and drive ecommerce growth for our clients. As the Head of Digital Strategy & E-Commerce, you will be responsible for developing and implementing comprehensive digital strategies that align with our clients' business objectives and drive measurable results. You will also oversee our e-commerce initiatives, working closely with clients to optimize their online sales channels and enhance their digital presence.


Responsibilities

  • P&L Management: Oversee the ecommerce budget to ensure the team has the appropriate structure and resources to meet client expectations while maintaining profitability.
  • Team Leadership: Lead, mentor, and develop a high-performing ecommerce team, fostering a culture of excellence and continuous improvement.
  • Growth products/ ecommerce solutions: Identify and develop innovative ecommerce solutions and growth products to drive revenue. This includes staying current with industry trends, leveraging new technologies, and collaborating with internal teams to bring new offerings to market.
  • Develop and execute innovative digital marketing strategies to achieve client objectives, including but not limited to brand awareness, lead generation, customer acquisition, and revenue growth.
  • Lead the development of comprehensive e-commerce strategies for clients, focusing on website optimization, conversion rate optimization (CRO), user experience (UX) enhancements, and digital advertising.
  • Conduct in-depth market research and competitive analysis to identify opportunities for growth
    and stay ahead of industry trends.
  • Collaborate with cross-functional teams, including creative, content, and technical teams, to deliver integrated digital solutions that drive results.
  • Utilize data analytics and performance metrics to track and measure the effectiveness of digital campaigns and make data-driven decisions to optimize performance.
  • Provide strategic guidance and thought leadership to clients, advising them on best practices and emerging technologies in digital marketing and e-commerce.
  • Stay abreast of industry developments and digital marketing trends, continuously seeking opportunities to innovate and improve our services.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Min 10 years of experience in digital marketing, with a focus on e-commerce and digital strategy.
  • Proven track record of developing and implementing successful digital marketing campaigns that drive measurable results.
  • Deep understanding of e-commerce principles, including website optimization, CRO, and online sales strategies.
  • Strong analytical skills and proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics).
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively.
  • Strong leadership skills and experience managing cross-functional teams.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
  • Strong understanding of Lazada and Shopee On-Platform as well as Tik-Tok Shop

Additional information

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive Celebrations
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge - office closure last week of December every year.
  • Phone Allowance
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Head of Digital Strategy & E-Commerce

Kuala Lumpur, Kuala Lumpur Publicisgroupe

Posted 11 days ago

Job Viewed

Tap Again To Close

Job Description


Overview

The Head of Digital Strategy & E-Commerce will lead our digital marketing efforts and drive ecommerce growth for our clients. As the Head of Digital Strategy & E-Commerce, you will be responsible for developing and implementing comprehensive digital strategies that align with our clients' business objectives and drive measurable results. You will also oversee our e-commerce initiatives, working closely with clients to optimize their online sales channels and enhance their digital presence.


Responsibilities

  • P&L Management: Oversee the ecommerce budget to ensure the team has the appropriate structure and resources to meet client expectations while maintaining profitability.
  • Team Leadership: Lead, mentor, and develop a high-performing ecommerce team, fostering a culture of excellence and continuous improvement.
  • Growth products/ ecommerce solutions: Identify and develop innovative ecommerce solutions and growth products to drive revenue. This includes staying current with industry trends, leveraging new technologies, and collaborating with internal teams to bring new offerings to market.
  • Develop and execute innovative digital marketing strategies to achieve client objectives, including but not limited to brand awareness, lead generation, customer acquisition, and revenue growth.
  • Lead the development of comprehensive e-commerce strategies for clients, focusing on website optimization, conversion rate optimization (CRO), user experience (UX) enhancements, and digital advertising.
  • Conduct in-depth market research and competitive analysis to identify opportunities for growth
    and stay ahead of industry trends.
  • Collaborate with cross-functional teams, including creative, content, and technical teams, to deliver integrated digital solutions that drive results.
  • Utilize data analytics and performance metrics to track and measure the effectiveness of digital campaigns and make data-driven decisions to optimize performance.
  • Provide strategic guidance and thought leadership to clients, advising them on best practices and emerging technologies in digital marketing and e-commerce.
  • Stay abreast of industry developments and digital marketing trends, continuously seeking opportunities to innovate and improve our services.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Min 10 years of experience in digital marketing, with a focus on e-commerce and digital strategy.
  • Proven track record of developing and implementing successful digital marketing campaigns that drive measurable results.
  • Deep understanding of e-commerce principles, including website optimization, CRO, and online sales strategies.
  • Strong analytical skills and proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics).
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively.
  • Strong leadership skills and experience managing cross-functional teams.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.
  • Strong understanding of Lazada and Shopee On-Platform as well as Tik-Tok Shop

Additional information

  • Generous leave entitlements, including birthday leave, rest day and family care leave.
  • Office closure for World Mental Health Day 10th October.
  • Additional Company closure for all 4 major festive Celebrations
  • Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
  • Life and personal accident insurance and group hospitalization and surgery.
  • A hybrid working schedule and with Friday disconnects.
  • Rest Relax & Recharge - office closure last week of December every year.
  • Phone Allowance
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E-Commerce Digital Marketing Specialist (MYSG)

Kuala Lumpur, Kuala Lumpur Decathlon Malaysia

Posted 11 days ago

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Job Description

The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our Digital Marketing Specialist for Decathlon Malaysia and Singapore. You will be part of the team based in Kuala Lumpur, Malaysia.

Role Overview:

TheDigital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities

1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG)

  • Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee

  • Analyze marketplace trends, competition, and performance data to improve ad efficiency

  • Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars

  • Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI

  • Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia

  • Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia

  • Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales

  • Optimise my targeting & messages to the right user audience in the most efficient way possible.

  • Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS

  • Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis

  • Provide weekly and monthly reports with insights for continuous improvement

  • Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

  • Create & monitor performance marketing dashboards & reports for visibility

  • Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs

  • Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc.)

  • Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media

  • Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns

  • Cost per acquisition (CPA): Optimize spending to acquire customers efficiently

  • Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC

  • Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

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E-Commerce Digital Marketing Specialist (MYSG)

Kuala Lumpur, Kuala Lumpur Decathlon Malaysia

Posted 25 days ago

Job Viewed

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Job Description

The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our

Traffic Acquisition Specialist.

Role Overview:

The E-commerce Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities:

Traffic Acquisition & Growth Strategy

  1. Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads.

  2. Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.

  3. Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO)

  1. Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.

  2. Monitor and improve site rankings, domain authority, and overall SEO performance.

Paid Media Management

  1. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.

  2. Manage ad budgets efficiently and track campaign performance against KPIs.

Influencer & Affiliate Marketing

  1. Identify and collaborate with relevant influencers and affiliates to drive brand awareness and sales.

  2. Develop partnership strategies with influencers across social media and e-commerce platforms.

  3. Track influencer performance metrics and ROI.

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

  1. Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.

  2. Analyze marketplace trends, competition, and performance data to improve ad efficiency.

  3. Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting

  1. Track and analyze website and campaign performance.

  2. Provide weekly and monthly reports with insights for continuous improvement.

  3. Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.

  4. Create & monitor performance marketing dashboards & reports for visibility.

  5. Provide data-driven insights on a monthly basis to optimise performance across different channels.

KPIs

  1. Traffic Growth: Increase organic and paid traffic to e-commerce platforms (website, Mobile APP, Lazada, Shopee, etc.).

  2. Online Revenue Growth: Increase turnover to e-commerce platforms using organic & paid media.

  3. Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns.

  4. Cost per acquisition (CPA): Optimize spending to acquire customers efficiently.

  5. Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC.

  6. SEO Performance: Improve search rankings, domain authority, and organic visibility.

  7. Influencer & Affiliate Impact: Track sales and engagement driven by influencers and affiliate partners.

  8. Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads.

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E-Commerce Digital Marketing Specialist (MYSG)

Kuala Lumpur, Kuala Lumpur Decathlon Malaysia

Posted today

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Job Description

The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our

Digital Marketing Specialist for Decathlon Malaysia and Singapore. You will be part of the team based in Kuala Lumpur, Malaysia.

Role Overview: The Digital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.). Responsibilities 1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG) Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee

Analyze marketplace trends, competition, and performance data to improve ad efficiency

Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars

Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI

Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia

Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales

Optimise my targeting & messages to the right user audience in the most efficient way possible.

Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS

Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis Provide weekly and monthly reports with insights for continuous improvement

Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

Create & monitor performance marketing dashboards & reports for visibility

Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc.)

Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media

Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns

Cost per acquisition (CPA): Optimize spending to acquire customers efficiently

Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC

Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

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