539 E Commerce Marketing Specialist jobs in Malaysia

Job Purpose:

The Senior e-Commerce Marketing Specialist at Tec D Distribution plays a key role in driving the success of our white-label B2B ecommerce platform. This role focuses on empowering our reseller partners to compete effectively by enabling them to market and sell Tec D’s product offerings more efficiently.
The specialist is responsible for executing go-to-market strategies, supporting partner recruitment and onboarding, and working closely with product managers to align marketing initiatives with business goals. This includes developing marketing plans, analyzing market and competitor trends, and continuously enhancing the platform’s value proposition.
Our ecommerce platform is a strategic tool that helps partners accelerate sales, streamline operations, and deliver stronger customer engagement. The role requires a strong grasp of B2B marketing, digital strategy, and partner enablement within the IT distribution ecosystem.

Responsibilities:

• Work closely with the product manager to support go-to-market strategies and product offerings via B2B channels.

• Assist in developing business strategies for e-commerce growth, customer acquisition, and sales optimization.

• Define, communicate, and execute a clear vision for the platform's success, aligning with the company's overall objectives.

• Manage and update B2B e-commerce platforms, ensuring accurate product listings, pricing, inventory, and promotions.

• Analyze market trends, competitor activities, and customer feedback to refine strategies and capitalize on emerging opportunities.

• Work closely with reseller partners to understand their needs, challenges, and goals, ensuring the platform meets their requirements.

• Provide ongoing support and guidance to partners, helping them leverage the platform's content and capabilities effectively.

• Develop and implement a targeted partner recruitment strategy to expand the reseller network and drive sales adoption.

• Stay informed about industry trends, market shifts, and technological advancements that impact the B2B ecommerce landscape.

• Work directly with TD SYNNEX IT team on functionality and/or any developmental initiatives.

• Define key performance indicators (KPIs) to measure the success and impact of the platform's go-to-market strategies.

• Regularly monitor, analyze, and report on KPIs, providing insights and recommendations for improvements.

• Support marketing teams on digital campaigns, EDMs, and promotional initiatives tailored for B2B e-commerce.

Knowledge, Skills and Experience:

• 3-5 Years of experience in B2B e-commerce or digital marketing roles of work experience.

• Proven track record of supporting or leading go-to-market campaigns.

• Experience working in channel distribution or IT/reseller industries is a strong plus.

• Hands-on experience managing B2B digital platforms and optimizing performance.

• Familiarity with product information management (PIM) and e-catalog systems.

• Able to recognize and attend to important details with accuracy and efficiency.

• Understand, communicate, and collaborate effectively with people across various identities.

• Able to communicate clearly and convey necessary information.

• Able to interact effectively with higher levels of management (managers & above)

• Able to negotiate skillfully and promote/sell ideas persuasively.

• Possesses strong organizational and time management skills, driving tasks to completion.

• Able to adjust readily to change and adapt as needed.

• Able to constructively work under stress and pressure when faced with high workloads and deadlines.

• Able to work independently with minimum supervision.

• Able to collaborate and build solid, effective working relationships with vendors, partners and others.

Key Skills

B2B Digital Marketing, B2B Technology Marketing, Business-to-Business (B2B), Business-To-Business (B2B) eCommerce, Customer Acquisition Strategy, Customer Engagement, E-Commerce, eCommerce Marketing

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At Tec D, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.

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Job Purpose:

The Senior e-Commerce

Marketing Specialist at Tec D Distribution plays a key role in driving the success of our white-label B2B ecommerce platform. This role focuses on empowering our reseller partners to compete effectively by enabling them to market and sell Tec D’s product offerings more efficiently. The specialist is responsible for executing go-to-market strategies, supporting partner recruitment and onboarding, and working closely with product managers to align marketing initiatives with business goals. This includes developing marketing plans, analyzing market and competitor trends, and continuously enhancing the platform’s value proposition. Our ecommerce platform is a strategic tool that helps partners accelerate sales, streamline operations, and deliver stronger customer engagement. The role requires a strong grasp of B2B marketing, digital strategy, and partner enablement within the IT distribution ecosystem.

Responsibilities:

Work closely with the product manager to support go-to-market strategies and product offerings via B2B channels.

Assist in developing business strategies for e-commerce growth, customer acquisition, and sales optimization.

Define, communicate, and execute a clear vision for the platform's success, aligning with the company's overall objectives.

Manage and update B2B e-commerce platforms, ensuring accurate product listings, pricing, inventory, and promotions.

Analyze market trends, competitor activities, and customer feedback to refine strategies and capitalize on emerging opportunities.

Work closely with reseller partners to understand their needs, challenges, and goals, ensuring the platform meets their requirements.

Provide ongoing support and guidance to partners, helping them leverage the platform's content and capabilities effectively.

Develop and implement a targeted partner recruitment strategy to expand the reseller network and drive sales adoption.

Stay informed about industry trends, market shifts, and technological advancements that impact the B2B ecommerce landscape.

Work directly with TD SYNNEX IT team on functionality and/or any developmental initiatives.

Define key performance indicators (KPIs) to measure the success and impact of the platform's go-to-market strategies.

Regularly monitor, analyze, and report on KPIs, providing insights and recommendations for improvements.

Support marketing teams on digital campaigns, EDMs, and promotional initiatives tailored for B2B e-commerce.

Knowledge, Skills and Experience:

3-5 Years of experience in B2B e-commerce or digital marketing roles of work experience.

Proven track record of supporting or leading go-to-market campaigns.

Experience working in channel distribution or IT/reseller industries is a strong plus.

Hands-on experience managing B2B digital platforms and optimizing performance.

Familiarity with product information management (PIM) and e-catalog systems.

Able to recognize and attend to important details with accuracy and efficiency.

Understand, communicate, and collaborate effectively with people across various identities.

Able to communicate clearly and convey necessary information.

Able to interact effectively with higher levels of management (managers & above)

Able to negotiate skillfully and promote/sell ideas persuasively.

Possesses strong organizational and time management skills, driving tasks to completion.

Able to adjust readily to change and adapt as needed.

Able to constructively work under stress and pressure when faced with high workloads and deadlines.

Able to work independently with minimum supervision.

Able to collaborate and build solid, effective working relationships with vendors, partners and others.

Key Skills B2B Digital Marketing, B2B Technology Marketing, Business-to-Business (B2B), Business-To-Business (B2B) eCommerce, Customer Acquisition Strategy, Customer Engagement, E-Commerce, eCommerce Marketing

What’s In It For You? Elective Benefits:

Our programs are tailored to your country to best accommodate your lifestyle. Grow Your Career:

Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses. Elevate Your Personal Well-Being:

Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program. Diversity, Equity & Inclusion:

It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities. Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program. Connect with Your Community:

Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives. Don’t meet every single requirement? Apply anyway. At Tec D, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for! We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.

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Senior E-Commerce Marketing Specialist

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Tec D Malaysia 6 days ago Be among the first 25 applicants Join to apply for the

Senior E-Commerce Marketing Specialist

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Tec D Malaysia Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Tec D Malaysia Talent Ninja | Connecting Talent, Culture, And Job.Want To Have Perfect Experience Of These? Let's Connect!Beware of scammers! I won't…

Job Purpose:

The Senior e-Commerce Marketing Specialist at Tec D Distribution plays a key role in driving the success of our white-label B2B ecommerce platform. This role focuses on empowering our reseller partners to compete effectively by enabling them to market and sell Tec D’s product offerings more efficiently.

The specialist is responsible for executing go-to-market strategies, supporting partner recruitment and onboarding, and working closely with product managers to align marketing initiatives with business goals. This includes developing marketing plans, analyzing market and competitor trends, and continuously enhancing the platform’s value proposition.

Our ecommerce platform is a strategic tool that helps partners accelerate sales, streamline operations, and deliver stronger customer engagement. The role requires a strong grasp of B2B marketing, digital strategy, and partner enablement within the IT distribution ecosystem.

Responsibilities:

Work closely with the product manager to support go-to-market strategies and product offerings via B2B channels. Assist in developing business strategies for e-commerce growth, customer acquisition, and sales optimization. Define, communicate, and execute a clear vision for the platform's success, aligning with the company's overall objectives. Manage and update B2B e-commerce platforms, ensuring accurate product listings, pricing, inventory, and promotions. Analyze market trends, competitor activities, and customer feedback to refine strategies and capitalize on emerging opportunities. Work closely with reseller partners to understand their needs, challenges, and goals, ensuring the platform meets their requirements. Provide ongoing support and guidance to partners, helping them leverage the platform's content and capabilities effectively. Develop and implement a targeted partner recruitment strategy to expand the reseller network and drive sales adoption. Stay informed about industry trends, market shifts, and technological advancements that impact the B2B ecommerce landscape. Work directly with TD SYNNEX IT team on functionality and/or any developmental initiatives. Define key performance indicators (KPIs) to measure the success and impact of the platform's go-to-market strategies. Regularly monitor, analyze, and report on KPIs, providing insights and recommendations for improvements. Support marketing teams on digital campaigns, EDMs, and promotional initiatives tailored for B2B e-commerce.

Knowledge, Skills and Experience:

3-5 Years of experience in B2B e-commerce or digital marketing roles of work experience. Proven track record of supporting or leading go-to-market campaigns. Experience working in channel distribution or IT/reseller industries is a strong plus. Hands-on experience managing B2B digital platforms and optimizing performance. Familiarity with product information management (PIM) and e-catalog systems. Able to recognize and attend to important details with accuracy and efficiency. Understand, communicate, and collaborate effectively with people across various identities. Able to communicate clearly and convey necessary information. Able to interact effectively with higher levels of management (managers & above) Able to negotiate skillfully and promote/sell ideas persuasively. Possesses strong organizational and time management skills, driving tasks to completion. Able to adjust readily to change and adapt as needed. Able to constructively work under stress and pressure when faced with high workloads and deadlines. Able to work independently with minimum supervision. Able to collaborate and build solid, effective working relationships with vendors, partners and others.

Key Skills

B2B Digital Marketing, B2B Technology Marketing, Business-to-Business (B2B), Business-To-Business (B2B) eCommerce, Customer Acquisition Strategy, Customer Engagement, E-Commerce, eCommerce Marketing

What’s In It For You?

Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle. Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses. Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program. Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities. Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program. Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At Tec D, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Tec D Malaysia by 2x Sign in to set job alerts for “Senior Marketing Specialist” roles.

Damansara, Selangor, Malaysia 3 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Petaling Jaya, Selangor, Malaysia 5 days ago Petaling Jaya, Selangor, Malaysia 2 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Senior Executive, Integrated Marketing & Insights

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Manager, Performance Marketing & Marketing Communications (RID-00541)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Manager, Central Region International Marketing

Federal Territory of Kuala Lumpur, Malaysia 5 days ago Nilai, Negri Sembilan, Malaysia 1 month ago Internal Communications and Engagement - Marketing Executive

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Subang Jaya, Selangor, Malaysia 13 hours ago Executive / Senior Executive Product Marketing

Batu Caves, Selangor, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Senior Marketing Executive (Product Division)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Senior Manager, Retail Marketing Services

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Brand Manager / Brand Senior Manager-Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago Senior Executive (Property Sales & Marketing)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Branding and Communication Manager - Marketing

Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Petaling Jaya, Selangor, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Petaling Jaya, Selangor, Malaysia 3 days ago Assistant Marketing Manager - Performance Marketing & Media

Petaling Jaya, Selangor, Malaysia 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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我们正在找的人:

你是不是——

️ 喜欢研究市场和竞争对手，对产品趋势敏感，能快速发现机会

️ 擅长优化产品表现，从标题、图片到推广策略都能快速落地

️ 懂得从数据看问题，习惯用数据说话，能追踪表现并提出改进方向

️ 享受团队合作，能和设计、采购、客服一起把产品做到最好

️ 想的不只是“打工”，而是希望亲手推动产品和销售的成长

如果这就是你，那你就是我们要找的人！

你的任务：

1. 市场与竞品分析 (30%)

• 系统性研究竞争对手的市场定位 、定价策略 与流量获取方式 ，结合市场趋势 与消费者洞察 ，找出潜在的优化空间与增长机会。
• 定期产出市场与竞品分析报告 ，为产品定位和营销策略提供数据支持。

2. 优化与执行 (30%)

• 基于用户行为与转化漏斗（Marketing Funnel） 提出优化方案，包括定价策略、Listing 优化（标题、图像、卖点文案）、促销活动设计等。
• 结合平台算法规则与流量特征 ，推动策略快速执行并监测结果，确保实现销量与 ROI 最大化。

3. 数据追踪与改进 (20%)

• 深入监测 GMV 、转化率 、ROI/ROAS 等核心指标 ，定期输出结构化分析报告，基于数据洞察提出迭代方案，确保产品在竞争环境中保持增长。

4. 跨部门合作 (15%)

• 与设计 、采购 、客服等 团队紧密合作，确保优化方案从策略到执行的顺利落地，不断提升顾客体验和产品表现 。

5. Ad hoc 工作 (5%)

• 根据团队和业务需求，协助处理临时分配的项目或任务 ，确保整体目标顺利达成。

我们希望你是这样的人：

• Degree 以上 的学历
• 拥有2 – 4年 营销 / 销售相关的经验 (Shopee优先)
• 能力：

- 逻辑清晰，能发现问题并提出解决方案

- 会提炼销售策略和产品卖点，写出有吸引力的内容

- 擅长市场调研与竞品分析、懂得优化产品

- 数据分析能力强、能从报告找到方向、并把数字转化为可执行的方案

• 个性： 执行力强、直接、主动、敢挑战
• 沟通： 良好的沟通与团队合作能力
• 其他： 执行力强、乐于学习、勇于承担责任

你将收获什么？

• 成长空间： 不只是要你“照做”而已，而是有机会参与产品方向 、策略思考 、提出想法 ，并带来影响力。
• 数据驱动思维： 掌握电商运营的完整数据分析方法 ，提升商业判断力
• 实战经验： 从市场洞察到落地执行，真正把策略转化为销售成果
• 清晰成绩感和影响力：付出多少，就收获多少 ; 肯冲肯做，绝对有人看到！
• 团队氛围好 ，大家愿意分享、互相帮忙、一起冲，没有勾心斗角
• 没有复杂的架构，快速学习 + 实战成长
• 管理层开放 、愿意听想法，也愿意给你发挥空间
• 我们要的不是“找工作的人”，而是愿意拿结果说话、敢冲的“强将型人才 ”！

关于Koalala Malaysia：

Do Your Best Work 把事做好

• 把你能力范围内的事都做好，好事自然而然就会来！

Continuous Improvement 不断进步（自己和做事）

• 我们不需要一开始就完美，但相信每天进步 0.1%，日积月累，终会脱颖而出！

Open Communication 沟通

• 多沟通，多了解，减少误会！

Compliment Others 赞扬

• 多赞扬、多感谢，少看缺点，是我们日常团队氛围的一部分！

超赞的员工福利等着你 ~

• Welcome Gift > 欢迎你正式成为团队的一份子！
• Monthly Team Meals > 一起边聊公事，边找吃！
• Birthday Leave & Celebration > 你生日你最大，放假休息下！
• Staff Purchase Discount > 享受特价购买公司产品!
• Medical Claims > 为你的健康买单！
• Book Purchase / Training Course Claims > 支持你学习成长!
• All leaves entitlements (包含结婚假、生育/陪产假、丧假) > 该有的福利都给你！
• Free Flow Snacks at Pantry > 不怕在工作上打瞌睡!

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The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our

Traffic Acquisition Specialist.

Role Overview:

The E-commerce Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities:

Traffic Acquisition & Growth Strategy

1. Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads.

2. Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.

3. Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO)

1. Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.

2. Monitor and improve site rankings, domain authority, and overall SEO performance.

Paid Media Management

1. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.

2. Manage ad budgets efficiently and track campaign performance against KPIs.

Influencer & Affiliate Marketing

1. Identify and collaborate with relevant influencers and affiliates to drive brand awareness and sales.

2. Develop partnership strategies with influencers across social media and e-commerce platforms.

3. Track influencer performance metrics and ROI.

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

1. Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.

2. Analyze marketplace trends, competition, and performance data to improve ad efficiency.

3. Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting

1. Track and analyze website and campaign performance.

2. Provide weekly and monthly reports with insights for continuous improvement.

3. Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.

4. Create & monitor performance marketing dashboards & reports for visibility.

5. Provide data-driven insights on a monthly basis to optimise performance across different channels.

KPIs

1. Traffic Growth: Increase organic and paid traffic to e-commerce platforms (website, Mobile APP, Lazada, Shopee, etc.).

2. Online Revenue Growth: Increase turnover to e-commerce platforms using organic & paid media.

3. Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns.

4. Cost per acquisition (CPA): Optimize spending to acquire customers efficiently.

5. Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC.

6. SEO Performance: Improve search rankings, domain authority, and organic visibility.

7. Influencer & Affiliate Impact: Track sales and engagement driven by influencers and affiliate partners.

8. Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads.

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The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our Digital Marketing Specialist for Decathlon Malaysia and Singapore. You will be part of the team based in Kuala Lumpur, Malaysia.

Role Overview:

TheDigital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities

1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee

• Analyze marketplace trends, competition, and performance data to improve ad efficiency

• Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars

• Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI

• Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia

• Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia

• Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales

• Optimise my targeting & messages to the right user audience in the most efficient way possible.

• Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS

• Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis

• Provide weekly and monthly reports with insights for continuous improvement

• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

• Create & monitor performance marketing dashboards & reports for visibility

• Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs

• Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc.)

• Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media

• Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns

• Cost per acquisition (CPA): Optimize spending to acquire customers efficiently

• Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC

• Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

#J-18808-Ljbffr

The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our

Digital Marketing Specialist for Decathlon Malaysia and Singapore. You will be part of the team based in Kuala Lumpur, Malaysia.

Role Overview: The Digital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.). Responsibilities 1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG) Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee

Analyze marketplace trends, competition, and performance data to improve ad efficiency

Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars

Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI

Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia

Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales

Optimise my targeting & messages to the right user audience in the most efficient way possible.

Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS

Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis Provide weekly and monthly reports with insights for continuous improvement

Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

Create & monitor performance marketing dashboards & reports for visibility

Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc.)

Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media

Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns

Cost per acquisition (CPA): Optimize spending to acquire customers efficiently

Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC

Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

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The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our

Traffic Acquisition Specialist.

Role Overview: The E-commerce Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.). Responsibilities: Traffic Acquisition & Growth Strategy Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads.

Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.

Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO) Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.

Monitor and improve site rankings, domain authority, and overall SEO performance.

Paid Media Management Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.

Manage ad budgets efficiently and track campaign performance against KPIs.

Influencer & Affiliate Marketing Identify and collaborate with relevant influencers and affiliates to drive brand awareness and sales.

Develop partnership strategies with influencers across social media and e-commerce platforms.

Track influencer performance metrics and ROI.

Marketplace Advertising (Lazada/Shopee Sponsored Ads) Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.

Analyze marketplace trends, competition, and performance data to improve ad efficiency.

Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting Track and analyze website and campaign performance.

Provide weekly and monthly reports with insights for continuous improvement.

Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.

Create & monitor performance marketing dashboards & reports for visibility.

Provide data-driven insights on a monthly basis to optimise performance across different channels.

KPIs Traffic Growth: Increase organic and paid traffic to e-commerce platforms (website, Mobile APP, Lazada, Shopee, etc.).

Online Revenue Growth: Increase turnover to e-commerce platforms using organic & paid media.

Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns.

Cost per acquisition (CPA): Optimize spending to acquire customers efficiently.

Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC.

SEO Performance: Improve search rankings, domain authority, and organic visibility.

Influencer & Affiliate Impact: Track sales and engagement driven by influencers and affiliate partners.

Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads.

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Independent Luxury Jeweller, and B Corp Certified label B.P. de Silva, founded in 1872 along High Street Singapore, has been featured in various projects and media titles globally including prestigious titles such asVOGUE,Harper’s Bazaar andRobb Report. Beyond its discerning network of clientele, celebrities have worn the brand’s high and fine jewellery creations at red carpet galas, most recently at the 2024 Golden Globes.

Now in its 5th Generation, the brand aims to expand its international efforts, and in doing so, B.P. de Silva is establishing a team of seasoned, passionate, and creative marketers with a penchant for building a meaningful and powerful global brand for this generation, and beyond.

KEY RESPONSIBILITIES

• To manage brand’s local, and international SEO and SEM efforts using google and meta platform.

• Conducting market and consumer research andbeing abreast of emerging digital trends, tools and platforms and implement accordingly.

• Performing digital marketing analytics, preparing reports, and sharing key insights with the team to develop optimisation plans, including managing platforms for outreach and possible international stockist on a monthly basis

• Full spectrum digital ads management, including but not limited to, ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance based on the planned marketing calendar

• Maintaining and regularly updating website and other digital company presence, and to improve overall client web UX.

• Inventory management and evaluating sales performance online and in retail locations.

• Implementing and improving e-commerce SOP and to recommend a improvement project on a quarterly basis

• Coordinating with relevant parties and agencies to ensure consistency in marketing strategies across all channels.

• Marketing team support and ad-hoc support to the relevant teams, including but not limited to events support, client relationship management, and retail operations.

• Global luxury e-commerce operations.

• Budget planning and review

• Evaluating and improving ROAS

• Measure, assess, implement and optimise digital performance Metrics

• To lead and collaborate with the company’s digital agencies.

• Periodic visit to the Flagship to understand business marketing needs

Role requirements

• A degree in Marketing, Business Management, or equivalent.

• Strong understanding of Shopify and proven expertise in e-commerce.

• Proficiency of social media platforms, and digital analytics tools such as Google Analytics,NetInsight, WebTrends etc.

• Proven expertise in B2C social media, email campaigns and SEO/SEM. (Mailchimp preferred)

• Excellent communication and interpersonal skills.

• An eye for luxury branding, and a keen understanding of its nuances.

• Initiative and resilience.

• The ability to prioritise work, and complete tasks diligently in a fast-paced environment.

• The drive to work well with a team, and/or on their own.

• The willingness to learn.

• At least 2 years of work experience in a relevant field.

• Basic knowledge of Adobe Photoshop and/or Adobe Illustrator.

• Proficiency in Google Suite and Microsoft office

• Any other ad-hoc duties as assigned by the Manager or Management

Candidates with an advantage:

• Experience in digital marketing agency.

• Prior experience in luxury.

• Excellent verbal and written communication skills in Mandarin deal with Mandarin speaking customers.

• Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc.

Please email us your cover letter with a copy of your resume, and any relevant portfolio.

Only shortlisted candidates will be notified.

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