3,013 E Commerce Marketing Specialist jobs in Malaysia

Overview

Join to apply for the E-Commerce Marketing Specialist (MandarinSpeaker) role at Pets Global .

This range is provided by Pets Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Details provided by Pets Global.

• Develop and implement marketing strategies to drive brand awareness and increase sales.
• Conduct market research, analyse campaigns, gather visitor data and suggest improvements.
• Collaborate with creative teams to develop ideas.
• Develop fresh, creative & fun contents for scheduled posts, which align to our brand.
• Submit content for approval prior to the deadline and make any necessary revisions.
• Manage e-commerce platforms (e.g., Lazada & Shopee).
• Implement SEO best practices for writing (Google).
• Perform background research as needed.
• Coordinate with vendors on marketing materials (e.g., POSM).

• Bachelor’s degree in Marketing or related field.
• Able to speak English, Bahasa Malaysia and Mandarin.
• 2-3 years relevant experience.
• Experience with online ad platforms (Google Ads, Facebook, TikTok) and e-commerce (Lazada, Shopee).
• Strong analytical skills for monitoring and optimizing campaigns.
• Problem-solver with good communication and teamwork skills.
• Able to manage multiple tasks and meet deadlines.
• Pet food industry experience is an advantage.

• Work-life harmony.
• 5 days work week.
• Competitive salary package.

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

The World's Largest Sports Retailer is recruiting passionate sports people to join our E-Commence Team as our Digital Marketing Specialist for Decathlon Malaysia and Singapore. You will be part of the team based in Kuala Lumpur, Malaysia.

Role Overview:

The
Digital Marketing Specialist also known as our Traffic Acquisition Specialist
is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities

1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee
• Analyze marketplace trends, competition, and performance data to improve ad efficiency
• Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars
• Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI
• Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia

• Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia
• Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales
• Optimise my targeting & messages to the right user audience in the most efficient way possible.
• Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS
• Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis

• Provide weekly and monthly reports with insights for continuous improvement
• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics
• Create & monitor performance marketing dashboards & reports for visibility
• Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs

• Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc.)
• Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media
• Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns
• Cost per acquisition (CPA): Optimize spending to acquire customers efficiently
• Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC
• Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

Requirements

• Sportive Personality
• Strong communication skills in English (written and spoken) are essential. Other languages are a plus
• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
• Min 1 year of hands-on experience in performance marketing, e-commerce traffic management, or digital advertising.
• Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.
• Experience in the e-commerce or retail industry is highly preferred

Hard Skills:

• Min 1-2 years hands-on expertise in 3P Marketplace advertising (Shopee / Lazada), Google Ads & Meta Ads.
• Data-driven with experience with Google Analytics and/or Amplitude
• Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred
• Strong conversion rate optimization (CRO) skills

Soft Skills:

• Analytical mindset with strong problem-solving skills
• Strategic thinker with the ability to execute detailed marketing plans
• Excellent communication and negotiation skills for working with vendors, agencies, and influencers
• Detail-oriented and highly organized with the ability to manage multiple projects
• Creative mindset to drive engagement and brand growth
• A self starter that loves a fast-paced environment and adapts to changing priorities

The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our Digital Marketing Specialist for Decathlon Malaysia and Singapore. You will be part of the team based in Kuala Lumpur, Malaysia.

Role Overview:

The Digital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities

1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee
• Analyze marketplace trends, competition, and performance data to improve ad efficiency
• Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars
• Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI
• Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia

• Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia
• Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales
• Optimise my targeting & messages to the right user audience in the most efficient way possible.
• Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS
• Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis

• Provide weekly and monthly reports with insights for continuous improvement
• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics
• Create & monitor performance marketing dashboards & reports for visibility
• Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs

• Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc.)
• Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media
• Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns
• Cost per acquisition (CPA): Optimize spending to acquire customers efficiently
• Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC
• Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

Requirements

• Sportive Personality
• Strong communication skills in English (written and spoken) are essential. Other languages are a plus

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field

• Min 1 year of hands-on experience in performance marketing, e-commerce traffic management, or digital advertising.

• Proven track record in managing and optimizing multi-channel traffic acquisition campaigns.
• Experience in the e-commerce or retail industry is highly preferred

Hard Skills:

• Min 1-2 years hands-on expertise in 3P Marketplace advertising (Shopee / Lazada), Google Ads & Meta Ads.
• Data-driven with experience with Google Analytics and/or Amplitude
• Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred
• Strong conversion rate optimization (CRO) skills

Soft Skills:

• Analytical mindset with strong problem-solving skills
• Strategic thinker with the ability to execute detailed marketing plans
• Excellent communication and negotiation skills for working with vendors, agencies, and influencers
• Detail-oriented and highly organized with the ability to manage multiple projects
• Creative mindset to drive engagement and brand growth
• A self starter that loves a fast-paced environment and adapts to changing priorities

Job Responsibilities:

• Identify, recruit, and manage Key Opinion Leaders (KOLs) / influencers to drive brand awareness and sales through TikTok, Instagram, and other platforms.
• Negotiate collaboration terms, prepare briefs, and coordinate campaign execution with KOLs.
• Monitor KOL performance, track ROI, and optimize campaigns for maximum effectiveness.
• Support e-commerce sales growth on TikTok Shop, Shopee, Lazada, and other platforms through influencer-driven strategies.
• Develop digital marketing campaigns (social media ads, content marketing, SEO/SEM) to complement KOL activities.
• Plan and manage promotional calendars, product launches, and online campaigns.
• Conduct competitor and market analysis to identify new trends and partnership opportunities.
• Prepare regular performance reports on sales, campaign impact, and KOL activities.
• Collaborate with internal creative and sales teams to deliver engaging content and promotions.

Job Requirements:

• Minimum SPM qualification or equivalent.
• At least 2 years of working experience in E-Commerce, Digital Marketing, or KOL/Influencer management.
• Able to communicate in English, Bahasa Malaysia, and Mandarin.
• Good communication and negotiation skills, with ability to build strong relationships with KOLs and partners.
• Familiar with social media platforms (TikTok, Instagram, Facebook) and online marketplaces (Shopee, Lazada, TikTok Shop).
• Proactive, creative, and able to work independently as well as in a team.
• Basic analytical skills to track campaign performance and sales.

Job Types: Full-time, Fresh graduate

Pay: RM3, RM4,800.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Language:

• English (Preferred)
• Mandarin (Preferred)
• Malay (Preferred)

Work Location: In person

Identify, recruit, and manage Key Opinion Leaders (KOLs) / influencers to drive brand awareness and sales through TikTok, Instagram, and other platforms.

Negotiate collaboration terms, prepare briefs, and coordinate campaign execution with KOLs.

Monitor KOL performance, track ROI, and optimize campaigns for maximum effectiveness.

Support e-commerce sales growth on TikTok Shop, Shopee, Lazada, and other platforms through influencer-driven strategies.

Develop digital marketing campaigns (social media ads, content marketing, SEO/SEM) to complement KOL activities.

Plan and manage promotional calendars, product launches, and online campaigns.

Conduct competitor and market analysis to identify new trends and partnership opportunities.

Prepare regular performance reports on sales, campaign impact, and KOL activities.

Collaborate with internal creative and sales teams to deliver engaging content and promotions.

Role Overview:

TheDigital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities

1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee

• Analyze marketplace trends, competition, and performance data to improve ad efficiency

• Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars

• Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI

• Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia

• Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia

• Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales

• Optimise my targeting & messages to the right user audience in the most efficient way possible.

• Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS

• Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis

• Provide weekly and monthly reports with insights for continuous improvement

• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

• Create & monitor performance marketing dashboards & reports for visibility

• Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs

• Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc.)

• Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media

• Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns

• Cost per acquisition (CPA): Optimize spending to acquire customers efficiently

• Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC

• Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

Traffic Acquisition Specialist.

Role Overview:

The E-commerce Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities:

Traffic Acquisition & Growth Strategy

1. Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads.

2. Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.

3. Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO)

1. Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.

2. Monitor and improve site rankings, domain authority, and overall SEO performance.

Paid Media Management

1. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.

2. Manage ad budgets efficiently and track campaign performance against KPIs.

Influencer & Affiliate Marketing

1. Identify and collaborate with relevant influencers and affiliates to drive brand awareness and sales.

2. Develop partnership strategies with influencers across social media and e-commerce platforms.

3. Track influencer performance metrics and ROI.

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

1. Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.

2. Analyze marketplace trends, competition, and performance data to improve ad efficiency.

3. Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting

1. Track and analyze website and campaign performance.

2. Provide weekly and monthly reports with insights for continuous improvement.

3. Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.

4. Create & monitor performance marketing dashboards & reports for visibility.

5. Provide data-driven insights on a monthly basis to optimise performance across different channels.

KPIs

1. Traffic Growth: Increase organic and paid traffic to e-commerce platforms (website, Mobile APP, Lazada, Shopee, etc.).

2. Online Revenue Growth: Increase turnover to e-commerce platforms using organic & paid media.

3. Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns.

4. Cost per acquisition (CPA): Optimize spending to acquire customers efficiently.

5. Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC.

6. SEO Performance: Improve search rankings, domain authority, and organic visibility.

7. Influencer & Affiliate Impact: Track sales and engagement driven by influencers and affiliate partners.

8. Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads.