680 E Commerce Marketing jobs in Malaysia

Overview

The E-Commerce Marketing Manager is a strategic leadership role responsible for driving the activation, engagement, and retention of the bank's digital business clientele within the e-Wallet, e-Payment, and broader e-Commerce solutions portfolio. The successful candidate focuses on maximizing product adoption and sustained usage through effective product marketing, activation campaigns, and customer lifecycle management. This role reports to the Head of Business Development & E-Commerce. Responsibilities and Accountabilities

Functional (job responsibilities): Develop and execute comprehensive product marketing strategies and activation campaigns to drive user adoption, engagement, and sustained usage of e-Wallet, e-Payment, and e-Commerce solutions. Identify key customer segments and analyze user onboarding funnels and usage patterns to identify friction points and opportunities for improvement. Customer Engagement & Lifecycle Management: Manage the e-commerce business clientele from a usage perspective, ensuring high levels of engagement and satisfaction with digital payment products. Develop and implement customer lifecycle programs, including onboarding, activation, retention, and win-back initiatives. Gather and analyze customer feedback related to product usage to inform continuous improvement efforts. E-Payment Solutions Expertise & Insights: Maintain deep subject matter expertise on the bank's e-payment solutions, processes, and operations, staying current on industry news, trends, and competitive landscapes related to user behavior and engagement. Collaborate with Product Managers to translate usage insights into actionable product improvements and new feature requirements. Business Development & Promotion Execution: Plan and execute targeted promotions, offers, and marketing events specifically designed to boost usage and loyalty within the PFS Digital Business. Work closely with the broader marketing team to ensure consistent messaging and effective channel utilization for usage-driven campaigns. Manage and plan for Business Projects related to usage and activation initiatives, including CAPEX (Capital Expenditure) and OPEX (Operating Expenditure) budgeting and forecasting. Collaborate closely with Technology (Tech) and Operations (Ops) teams to ensure seamless implementation of usage-driving features and campaigns. Process Improvement & Governance: Adopt and implement industry best practices to support PFS (Payment & Financial Services) in improving governance, market responsiveness, and customer service delivery related to product usage. Lead, manage, and mentor a team and product marketing specialists, fostering a high-performance culture. Conduct performance reviews, provide coaching, and support the professional development of team members. Jobholder Requirements

Education/Qualification Bachelor’s Degree in Business Administration, Marketing, Finance, Information Technology or related field. Experience/Requirements 7 years and above experience

in product marketing, digital marketing, customer engagement, or product management, with a strong focus on driving usage and activation in e-commerce, digital payments, or FinTech. Proven track record of successfully planning and executing marketing campaigns that led to measurable increases in product usage, activation, or retention. 3 years and above experience

in a leadership or managerial role, with demonstrated ability to lead and develop a team. Experience in managing projects, particularly those involving digital marketing platforms, CRM systems, or product feature rollouts. Familiarity with financial planning and budgeting (CAPEX/OPEX) for marketing and project initiatives. What’s next?

Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process. Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account. Job Details

Seniority level:

Mid-Senior level Employment type:

Full-time Job function:

Marketing, Project Management, and Business Development Industries:

Financial Services and Banking For more job opportunities, please go to HLB Careers:

Job Purpose:

The Senior e-Commerce Marketing Specialist at Tec D Distribution plays a key role in driving the success of our white-label B2B ecommerce platform. This role focuses on empowering our reseller partners to compete effectively by enabling them to market and sell Tec D’s product offerings more efficiently.
The specialist is responsible for executing go-to-market strategies, supporting partner recruitment and onboarding, and working closely with product managers to align marketing initiatives with business goals. This includes developing marketing plans, analyzing market and competitor trends, and continuously enhancing the platform’s value proposition.
Our ecommerce platform is a strategic tool that helps partners accelerate sales, streamline operations, and deliver stronger customer engagement. The role requires a strong grasp of B2B marketing, digital strategy, and partner enablement within the IT distribution ecosystem.

Responsibilities:

• Work closely with the product manager to support go-to-market strategies and product offerings via B2B channels.

• Assist in developing business strategies for e-commerce growth, customer acquisition, and sales optimization.

• Define, communicate, and execute a clear vision for the platform's success, aligning with the company's overall objectives.

• Manage and update B2B e-commerce platforms, ensuring accurate product listings, pricing, inventory, and promotions.

• Analyze market trends, competitor activities, and customer feedback to refine strategies and capitalize on emerging opportunities.

• Work closely with reseller partners to understand their needs, challenges, and goals, ensuring the platform meets their requirements.

• Provide ongoing support and guidance to partners, helping them leverage the platform's content and capabilities effectively.

• Develop and implement a targeted partner recruitment strategy to expand the reseller network and drive sales adoption.

• Stay informed about industry trends, market shifts, and technological advancements that impact the B2B ecommerce landscape.

• Work directly with TD SYNNEX IT team on functionality and/or any developmental initiatives.

• Define key performance indicators (KPIs) to measure the success and impact of the platform's go-to-market strategies.

• Regularly monitor, analyze, and report on KPIs, providing insights and recommendations for improvements.

• Support marketing teams on digital campaigns, EDMs, and promotional initiatives tailored for B2B e-commerce.

Knowledge, Skills and Experience:

• 3-5 Years of experience in B2B e-commerce or digital marketing roles of work experience.

• Proven track record of supporting or leading go-to-market campaigns.

• Experience working in channel distribution or IT/reseller industries is a strong plus.

• Hands-on experience managing B2B digital platforms and optimizing performance.

• Familiarity with product information management (PIM) and e-catalog systems.

• Able to recognize and attend to important details with accuracy and efficiency.

• Understand, communicate, and collaborate effectively with people across various identities.

• Able to communicate clearly and convey necessary information.

• Able to interact effectively with higher levels of management (managers & above)

• Able to negotiate skillfully and promote/sell ideas persuasively.

• Possesses strong organizational and time management skills, driving tasks to completion.

• Able to adjust readily to change and adapt as needed.

• Able to constructively work under stress and pressure when faced with high workloads and deadlines.

• Able to work independently with minimum supervision.

• Able to collaborate and build solid, effective working relationships with vendors, partners and others.

Key Skills

B2B Digital Marketing, B2B Technology Marketing, Business-to-Business (B2B), Business-To-Business (B2B) eCommerce, Customer Acquisition Strategy, Customer Engagement, E-Commerce, eCommerce Marketing

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At Tec D, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.

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Job Purpose:

The Senior e-Commerce

Marketing Specialist at Tec D Distribution plays a key role in driving the success of our white-label B2B ecommerce platform. This role focuses on empowering our reseller partners to compete effectively by enabling them to market and sell Tec D’s product offerings more efficiently. The specialist is responsible for executing go-to-market strategies, supporting partner recruitment and onboarding, and working closely with product managers to align marketing initiatives with business goals. This includes developing marketing plans, analyzing market and competitor trends, and continuously enhancing the platform’s value proposition. Our ecommerce platform is a strategic tool that helps partners accelerate sales, streamline operations, and deliver stronger customer engagement. The role requires a strong grasp of B2B marketing, digital strategy, and partner enablement within the IT distribution ecosystem.

Responsibilities:

Work closely with the product manager to support go-to-market strategies and product offerings via B2B channels.

Assist in developing business strategies for e-commerce growth, customer acquisition, and sales optimization.

Define, communicate, and execute a clear vision for the platform's success, aligning with the company's overall objectives.

Manage and update B2B e-commerce platforms, ensuring accurate product listings, pricing, inventory, and promotions.

Analyze market trends, competitor activities, and customer feedback to refine strategies and capitalize on emerging opportunities.

Work closely with reseller partners to understand their needs, challenges, and goals, ensuring the platform meets their requirements.

Provide ongoing support and guidance to partners, helping them leverage the platform's content and capabilities effectively.

Develop and implement a targeted partner recruitment strategy to expand the reseller network and drive sales adoption.

Stay informed about industry trends, market shifts, and technological advancements that impact the B2B ecommerce landscape.

Work directly with TD SYNNEX IT team on functionality and/or any developmental initiatives.

Define key performance indicators (KPIs) to measure the success and impact of the platform's go-to-market strategies.

Regularly monitor, analyze, and report on KPIs, providing insights and recommendations for improvements.

Support marketing teams on digital campaigns, EDMs, and promotional initiatives tailored for B2B e-commerce.

Knowledge, Skills and Experience:

3-5 Years of experience in B2B e-commerce or digital marketing roles of work experience.

Proven track record of supporting or leading go-to-market campaigns.

Experience working in channel distribution or IT/reseller industries is a strong plus.

Hands-on experience managing B2B digital platforms and optimizing performance.

Familiarity with product information management (PIM) and e-catalog systems.

Able to recognize and attend to important details with accuracy and efficiency.

Understand, communicate, and collaborate effectively with people across various identities.

Able to communicate clearly and convey necessary information.

Able to interact effectively with higher levels of management (managers & above)

Able to negotiate skillfully and promote/sell ideas persuasively.

Possesses strong organizational and time management skills, driving tasks to completion.

Able to adjust readily to change and adapt as needed.

Able to constructively work under stress and pressure when faced with high workloads and deadlines.

Able to work independently with minimum supervision.

Able to collaborate and build solid, effective working relationships with vendors, partners and others.

Key Skills B2B Digital Marketing, B2B Technology Marketing, Business-to-Business (B2B), Business-To-Business (B2B) eCommerce, Customer Acquisition Strategy, Customer Engagement, E-Commerce, eCommerce Marketing

What’s In It For You? Elective Benefits:

Our programs are tailored to your country to best accommodate your lifestyle. Grow Your Career:

Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses. Elevate Your Personal Well-Being:

Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program. Diversity, Equity & Inclusion:

It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities. Make the Most of our Global Organization : Network with other new co-workers within your first 30 days through our onboarding program. Connect with Your Community:

Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives. Don’t meet every single requirement? Apply anyway. At Tec D, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for! We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment based on merit, without regard to race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law. To support our diversity and inclusion efforts, we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.

#J-18808-Ljbffr

Overview

Join to apply for the E-Commerce Marketing Specialist (Mandarin Speaker) role at Pets Global

Responsibilities

• Develop and implement marketing strategies to drive brand awareness and increase sales.
• Conduct market research, analyse campaigns, gather visitor data and suggest for improvement.
• Collaborate with creative teams to develop ideas.
• Develop fresh, creative & fun contents for scheduled posts, which align to our brand.
• Submit content for approval prior to the deadline & making any necessary revisions.
• Managing e-commerce platform (eg: Lazada & Shopee)
• Implementing SEO best practices for writing (Google)
• Perform background research as needed
• Coordinate with vendors on marketing materials (e.g., POSM).

Qualifications

• Bachelor’s degree in Marketing or related field
• Able to speak in English, Bahasa Malaysia and Mandarin
• 2-4 years relevant experience
• Experience with online ad platforms (Google Ads, Facebook, TikTok) and e-commerce (Lazada, Shopee)
• Strong analytical skills for monitoring and optimizing campaigns
• Problem-solver with good communication and teamwork skills
• Able to manage multiple tasks and meet deadlines
• Pet food industry experience is an advantage

Benefits

• Work-life harmony
• 5 days work week
• Competitive salary package

#J-18808-Ljbffr

我们正在找的人:

你是不是——

️ 喜欢研究市场和竞争对手，对产品趋势敏感，能快速发现机会

️ 擅长优化产品表现，从标题、图片到推广策略都能快速落地

️ 懂得从数据看问题，习惯用数据说话，能追踪表现并提出改进方向

️ 享受团队合作，能和设计、采购、客服一起把产品做到最好

️ 想的不只是“打工”，而是希望亲手推动产品和销售的成长

如果这就是你，那你就是我们要找的人！

你的任务：

1. 市场与竞品分析 (30%)

• 系统性研究竞争对手的市场定位 、定价策略 与流量获取方式 ，结合市场趋势 与消费者洞察 ，找出潜在的优化空间与增长机会。
• 定期产出市场与竞品分析报告 ，为产品定位和营销策略提供数据支持。

2. 优化与执行 (30%)

• 基于用户行为与转化漏斗（Marketing Funnel） 提出优化方案，包括定价策略、Listing 优化（标题、图像、卖点文案）、促销活动设计等。
• 结合平台算法规则与流量特征 ，推动策略快速执行并监测结果，确保实现销量与 ROI 最大化。

3. 数据追踪与改进 (20%)

• 深入监测 GMV 、转化率 、ROI/ROAS 等核心指标 ，定期输出结构化分析报告，基于数据洞察提出迭代方案，确保产品在竞争环境中保持增长。

4. 跨部门合作 (15%)

• 与设计 、采购 、客服等 团队紧密合作，确保优化方案从策略到执行的顺利落地，不断提升顾客体验和产品表现 。

5. Ad hoc 工作 (5%)

• 根据团队和业务需求，协助处理临时分配的项目或任务 ，确保整体目标顺利达成。

我们希望你是这样的人：

• Degree 以上 的学历
• 拥有2 – 4年 营销 / 销售相关的经验 (Shopee优先)
• 能力：

- 逻辑清晰，能发现问题并提出解决方案

- 会提炼销售策略和产品卖点，写出有吸引力的内容

- 擅长市场调研与竞品分析、懂得优化产品

- 数据分析能力强、能从报告找到方向、并把数字转化为可执行的方案

• 个性： 执行力强、直接、主动、敢挑战
• 沟通： 良好的沟通与团队合作能力
• 其他： 执行力强、乐于学习、勇于承担责任

你将收获什么？

• 成长空间： 不只是要你“照做”而已，而是有机会参与产品方向 、策略思考 、提出想法 ，并带来影响力。
• 数据驱动思维： 掌握电商运营的完整数据分析方法 ，提升商业判断力
• 实战经验： 从市场洞察到落地执行，真正把策略转化为销售成果
• 清晰成绩感和影响力：付出多少，就收获多少 ; 肯冲肯做，绝对有人看到！
• 团队氛围好 ，大家愿意分享、互相帮忙、一起冲，没有勾心斗角
• 没有复杂的架构，快速学习 + 实战成长
• 管理层开放 、愿意听想法，也愿意给你发挥空间
• 我们要的不是“找工作的人”，而是愿意拿结果说话、敢冲的“强将型人才 ”！

关于Koalala Malaysia：

Do Your Best Work 把事做好

• 把你能力范围内的事都做好，好事自然而然就会来！

Continuous Improvement 不断进步（自己和做事）

• 我们不需要一开始就完美，但相信每天进步 0.1%，日积月累，终会脱颖而出！

Open Communication 沟通

• 多沟通，多了解，减少误会！

Compliment Others 赞扬

• 多赞扬、多感谢，少看缺点，是我们日常团队氛围的一部分！

超赞的员工福利等着你 ~

• Welcome Gift > 欢迎你正式成为团队的一份子！
• Monthly Team Meals > 一起边聊公事，边找吃！
• Birthday Leave & Celebration > 你生日你最大，放假休息下！
• Staff Purchase Discount > 享受特价购买公司产品!
• Medical Claims > 为你的健康买单！
• Book Purchase / Training Course Claims > 支持你学习成长!
• All leaves entitlements (包含结婚假、生育/陪产假、丧假) > 该有的福利都给你！
• Free Flow Snacks at Pantry > 不怕在工作上打瞌睡!

#J-18808-Ljbffr

E-commerce Marketing, Strategy & Planning Senior Associate (updated)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.

Key Responsibilities

As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).

• You will wo r k closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms .
• You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations.
• You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign.
• You will participate in relevant internal and external training programs for personal and professional development .
• You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.
  
  

What skills and experience you will need?

• 2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side.
• Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop.
• Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying.
• Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI.
• Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders.
• Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives.
• Highly accountable with a proactive mindset, capable of managing campaigns end-to-end.
• Proficient in budget management and performance tracking.
• Fluent in writing and speaking skills in English .
  
  

By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website for regular updates on available roles.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Business Consulting and Services

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E-commerce Marketing, Strategy & Planning Senior Associate (updated)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity. About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.

Key Responsibilities

As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).

You will wo r k closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms . You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations. You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign. You will participate in relevant internal and external training programs for personal and professional development . You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.

What skills and experience you will need?

2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side. Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop. Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying. Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI. Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders. Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives. Highly accountable with a proactive mindset, capable of managing campaigns end-to-end. Proficient in budget management and performance tracking. Fluent in writing and speaking skills in English .

By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: we are only able to contact shortlisted applicants. We encourage you to continuously visit our website for regular updates on available roles. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Business Consulting and Services Referrals increase your chances of interviewing at ADA by 2x Get notified about new Senior Marketing Strategist jobs in

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The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our Digital Marketing Specialist for Decathlon Malaysia and Singapore. You will be part of the team based in Kuala Lumpur, Malaysia.

Role Overview:

TheDigital Marketing Specialist also known as our Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities

1. To lead & execute the 3P Marketplace Advertising (Lazada/Shopee Sponsored Ads) for Decathlon (MY + SG)

• Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee

• Analyze marketplace trends, competition, and performance data to improve ad efficiency

• Work closely with internal & external stakeholders to plan and execute online campaigns and promotions aligned with marketplace calendars

• Run and optimize sponsored ads (Shopee Ads, Lazada Sponsored Solutions) to drive traffic, sales, and ROI

• Track store performance metrics, generate weekly reports, and provide insights for continuous improvement

2. Collaborate & support the performance marketing strategy for Decathlon Malaysia

• Collaborate with Performance Marketing Lead to create cohesive performance marketing strategy for Decathlon Malaysia

• Support & execute marketing campaigns across various digital marketing channels (Google / Meta etc.) to drive quality traffic & sales

• Optimise my targeting & messages to the right user audience in the most efficient way possible.

• Ensure that my marketing channels are bringing quality traffic & sales at the right CPM, CPC & ROAS

• Work with the relevant internal / external stakeholders to strategise & launch local campaigns according to business objectives.

3. Analyse performances & provide actionable recommendations on a regular basis

• Provide weekly and monthly reports with insights for continuous improvement

• Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics

• Create & monitor performance marketing dashboards & reports for visibility

• Provide data-driven insights on a monthly basis to optimise performance across different channels

KPIs

• Traffic Growth: Increase organic and paid traffic to e-commerce platforms.(website, Mobile APP, Lazada, Shopee, etc.)

• Online Revenue Growth: Increase turnover to ecommerce platforms using organic & paid media

• Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns

• Cost per acquisition (CPA): Optimize spending to acquire customers efficiently

• Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC

• Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads

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The World's Largest Sports Retailer is recruiting passionate sports people to Join our E-Commence Team as our

Traffic Acquisition Specialist.

Role Overview:

The E-commerce Traffic Acquisition Specialist is responsible for driving high-quality traffic to our e-commerce platforms through a multi-channel strategy. This role requires expertise in SEO, paid search, paid social, influencer marketing, and marketplace advertising (Lazada, Shopee, etc.).

Responsibilities:

Traffic Acquisition & Growth Strategy

1. Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, influencer marketing, and marketplace ads.

2. Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention.

3. Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce.

Search Engine Optimization (SEO)

1. Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic.

2. Monitor and improve site rankings, domain authority, and overall SEO performance.

Paid Media Management

1. Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms.

2. Manage ad budgets efficiently and track campaign performance against KPIs.

Influencer & Affiliate Marketing

1. Identify and collaborate with relevant influencers and affiliates to drive brand awareness and sales.

2. Develop partnership strategies with influencers across social media and e-commerce platforms.

3. Track influencer performance metrics and ROI.

Marketplace Advertising (Lazada/Shopee Sponsored Ads)

1. Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee.

2. Analyze marketplace trends, competition, and performance data to improve ad efficiency.

3. Work closely with internal & external stakeholders to align ad strategy with commercial campaigns.

Data Analysis & Reporting

1. Track and analyze website and campaign performance.

2. Provide weekly and monthly reports with insights for continuous improvement.

3. Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics.

4. Create & monitor performance marketing dashboards & reports for visibility.

5. Provide data-driven insights on a monthly basis to optimise performance across different channels.

KPIs

1. Traffic Growth: Increase organic and paid traffic to e-commerce platforms (website, Mobile APP, Lazada, Shopee, etc.).

2. Online Revenue Growth: Increase turnover to e-commerce platforms using organic & paid media.

3. Return on Ad Spend (ROAS): Ensure profitability and efficiency of paid media campaigns.

4. Cost per acquisition (CPA): Optimize spending to acquire customers efficiently.

5. Cost per Click (CPC): Optimise performance marketing campaigns to bring in quality traffic at the right CPC.

6. SEO Performance: Improve search rankings, domain authority, and organic visibility.

7. Influencer & Affiliate Impact: Track sales and engagement driven by influencers and affiliate partners.

8. Marketplace Ad Performance: Measure revenue growth and ROAS from Lazada/Shopee ads.

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