694 Digital Marketing Specialist jobs in Malaysia

We are looking for a creative and data-driven Digital Marketing Specialist to drive bTaskee’s online growth in Malaysia. The ideal candidate will be responsible for developing and executing performance-driven digital marketing strategies to increase brand awareness, attract new customers, and optimize online service bookings. This role requires expertise in SEO, social media, paid advertising, and content marketing, with a deep understanding of consumer behavior in the home services industry.

KEY RESPONSIBILITIES:

• Digital Strategy & Campaign Management Develop and implement digital campaigns/roadshow events to market and promote the brand. Create awareness and grow the service bookings ratio.
• Plan, execute comprehensive media plans incorporating multiple channels, including PPC, SEO, social media, display advertising, mobile marketing, and content marketing to maximize reach and engagement.
• Optimize Google Ads, Social Media Ads (Instagram, Facebook, TikTok and etc), email marketing tools (Mailchimp/Hubspot), and specialized platforms such as Reddit or Quora based on our target audience.
• Also, other paid advertising campaigns. Monitor and analyze key performance indicators (KPIs) to improve campaign effectiveness and work closely with the sales and operations teams to align marketing efforts with business objectives.
• Utilize market research and industry insights to shape data-driven campaign strategies and optimize performance.
• Social Media & Content Marketing Manage and grow bTaskee’s presence on Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms. Create engaging content (videos, infographics, blogs, social media posts) to attract and retain customers, plus collaborate with influencers, brand ambassadors, and digital partners to enhance brand credibility. Respond to customer inquiries and feedback on social media to maintain strong engagement.
• SEO & Website Optimization Improve website ranking through SEO best practices, keyword research, and content optimization and enhance user experience (UX) and conversion rates on the website and mobile app. Localize and optimize bTaskee’s website to improve search rankings and user experience. Monitor web traffic, bounce rates, and user behaviour using Google Analytics and other tracking tools.
• Performance Analysis & Reporting Track, measure, and report marketing campaign performance, providing insights and recommendations. Utilize Google Analytics, Facebook Insights, and other digital tools to optimize marketing efforts and conduct A/B testing on ads, content, and landing pages to maximize ROI.
• A bachelor’s degree in marketing, Digital Marketing, eCommerce, Science, or a related field. 2–5 years of experience in digital marketing, performance marketing, or social media management.
• Experience in the service industry (cleaning, home assistance, or on-demand platforms) is a plus. ·
• In-depth knowledge of social media and email marketing best practices to drive engagement and conversions. ·
• Expertise in digital marketing tools and analytics platforms such as Google Analytics, Google Ads, and Meta Business Suite for campaign optimization. ·
• Passion for continuous learning and staying ahead of emerging digital marketing trends and technologies. ·
• Familiarity with training tools and techniques is an advantage. ·
• Good command of English and Malay.

SKILLS AND COMPETENCIES: ·

• Strong knowledge of SEO, SEM, PPC, and social media advertising. ·
• Proficiency in Google Ads, Facebook Business Manager, TikTok Ads, and LinkedIn Ads. ·
• Experience with content creation, influencer marketing, and video production. ·
• Proficient in Google Analytics, Google Tag Manager, and data analysis tools. ·
• Hands-on experience with CRM and email marketing platforms (e.g., Mailchimp, HubSpot). ·
• Strong content and copywriting skills. ·
• Strong analytical skills with the ability to interpret data and optimize performance. ·
• Ability to think creatively, solve problems, and work independently in a fast-paced environment

Job Type: Full-time Pay: RM4,000.00 - RM6,000.00 per month

• Health insurance
• Opportunities for promotion

Schedule: Day shift Monday to Friday

Supplemental Pay:

• Performance bonus Yearly bonus

Ability to commute/relocate: Kuala Lumpur: Reliably commute or planning to relocate before starting work (Preferred)

• Seniority level Mid-Senior level

• Employment type Full-time
• Industries Software Development

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Direct message the job poster from WECOFA MY

At WECOFA, we don’t just run ads—we engineer profitable funnels using strategy, AI, and sharp execution. As our next Digital Marketing Executive, you’ll drive high-budget campaigns that generate leads, conversions, and proof that marketing works .

Department: Digital

What You’ll Do

• Craft engaging content across multiple platforms, including: Ad copies that convert, Landing page content to boost sign-ups and sales, Video scripts & storyboard for Ads, headlines, banners, and creative concepts for campaigns.
• Plan, manage, and optimize full- funnel online paid ad campaigns (Meta, TikTok, YouTube, XHS, etc.) to drive leads and conversions.
• Drive measurable results across CPL, ROAS, lead quality, and landing page conversions.
• Utilize Meta Pixel, UTM/GTM, and analytics software to track conversions, optimize funnels, and fuel decisions with data.
• Build and manage landing pages, setup automation flows, and implement email nurturing sequences using tools like GoHighLevel, GetResponse, or similar.
• Manage end-to-end digital campaigns—from ideation and planning to execution, optimization, and reporting.
• Analyze performance data and generate insights to continuously optimize campaign effectiveness.
• Collaborate internally with creatives and video editors to produce scroll-stopping, conversion-optimized content.
• Stay updated with digital trends, algorithm changes, and emerging platforms to keep campaigns fresh and ahead of the curve.
• Stay up to date with the latest platform trends and ad policies to ensure all campaigns are compliant.
• Work with project team to understand client goals and translate them into effective digital strategies.
• Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to streamline ideation, copywriting, targeting, and reporting. (We’ll train you if you're new—but you must be AI-open!)

REQUIREMENTS

What We're Looking For

• Must be fluent in both English and Chinese (written and spoken ) — the role requires creating content and engaging with audiences in both languages.
• Experience in performance marketing, especially lead generation.
• Experience with Meta Ads Manager, TikTok Ads, Google Ads, and data tracking tools (Meta Pixel, GTM, analytics).
• Deep understanding of campaign performance metrics, bidding strategies, and targeting tactics.
• Strong grasp of landing page platforms (e.g., GHL, Clickfunnel) and marketing automation systems (e.g., Zapier, Pabbly)
• Comfortable managing large budgets and tracking end-to-end user behavior.
• Ability to multitask and manage several projects simultaneously.
• Strong analytical skills and data-driven thinking.
• Bonus: Already using AI for research, campaign planning, or creative tasks—or hungry to learn.

You’re the One If…

• You think in funnels, not just ads.
• You’re data-driven, AI-curious, and care about cost per lead—not just likes.
• You know how to track everything and optimize fast.
• You believe in systematic marketing that scales predictably.

What You’ll Get

PERKS & BENEFITS

• Work in a growing, creative digital agency with a strong portfolio of clients.
• High-impact campaigns with top personal development exposure
• Internal AI training access to stay ahead
• Opportunities for learning, growth, and career advancement.
• Friendly, flexible, and collaborative work culture.
• Annual Leave, Medical, Dental, Optical Coverage
• Free-Flow Snacks & Drinks
• EPF / SOCSO / EIS

How to Apply

Send your resume and portfolio to:

Subject Line: “Application- Digital Marketing Specialist”

Please note: Only shortlisted candidates will be contacted via email. Kindly check your inbox and spam folder regularly for updates.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Marketing Services

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Join to apply for the Digital Marketing Specialist role at Razer Inc.

Join to apply for the Digital Marketing Specialist role at Razer Inc.

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

We are seeking a dynamic and strategic Digital Marketing Specialist to drive comprehensive online marketing initiatives from ideation to execution. This role will oversee the development and implementation of cutting-edge digital strategies across all channels, leveraging advanced AI tools to optimize workflows and campaign performance. The ideal candidate will manage digital advertising efforts, including budgeting, tracking, and performance optimization, and work closely with cross-functional teams to ensure cohesive brand alignment.

• Plan and manage comprehensive online marketing strategies, from ideation to execution, ensuring seamless integration across digital channels.
• Develop and refine copywriting and proofreading tasks to align with the brand's voice and campaign objectives.
• Leverage advanced AI tools to automate marketing workflows, optimize content delivery, and enhance overall campaign performance.
• Strategize, execute, and monitor all digital and social media advertising efforts, including budgeting, tracking, and performance optimization.
• Collaborate closely with cross-functional teams (Product, Sales, Customer Support) to coordinate marketing events, activities, and ensure a cohesive brand experience.
• Build and optimize high-converting digital marketing funnels to generate and nurture leads across multiple touchpoints.
• Analyze and report on the effectiveness of all digital campaigns using data-driven insights, offering recommendations for improvement.
• Innovate and develop forward-thinking marketing strategies to attract and engage new customers in the fintech landscape.
• Work with creative teams to produce engaging and high-performing content across all channels, including ads, landing pages, and social media posts.
• Plan, prepare, and execute promotional activities such as online advertising, POSM (Point of Sales Materials), sales memos, and more.
• Stay ahead of market trends, employing data analysis and market research to enhance campaign strategies, customer engagement, and ROI.
• Design and implement multi-touch sales funnels, focusing on customer acquisition, engagement, and conversion through strategic data insights.
  
  
  

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Computers and Electronics Manufacturing

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This job is for a Digital Marketing Specialist who's excited about driving online engagement in the construction industry. You might like this job because you’ll plan creative campaigns and see real results while boosting brand awareness!

RM 4000 - RM 8000

We are looking for a group of passionate, data-driven digital marketing executives to join our growing team. You will be responsible for driving traffic, engagement, and lead generation through online channels for our construction industry portal. You will plan and execute marketing campaigns that deliver measurable results and increase brand awareness.Develop, execute, and monitor digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.

Develop, execute, and monitor digital marketing campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc.

Oversee social media content calendar, engagement, and growth strategies.

Work closely with content writers and designers to produce high-converting visuals and posts.

Perform keyword research, market trend analysis, and competitor tracking.

Coordinate with sales and content teams to coordinate messaging and generate leads.

• Candidates with an existing right to work in the country are preferred
• Local citizens of this country
• Permanent residents (PR) of this country
• Candidates who already have a work permit for this country

Join our dynamic marketing team as a Digital Marketing Specialist! You’ll lead digital campaigns from concept to execution, leveraging various advertising platforms to drive acquisition and achieve our marketing goals.

• Drive digital marketing efforts to generate leads and acquire users based on trends and insights.
• Create and manage marketing strategies across social media, SEO, SEM, and other channels.
• Track and optimize online campaigns, focusing on key metrics like cost per lead and cost per acquisition.
• Calculate marketing budgets, analyze campaign performance, and collaborate with internal and external teams while staying updated on industry trends.
• Develop innovative content strategies to meet acquisition objectives.

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication, Advertising/Media.

• Always staying up-to-date with the latest social media trends. Bonus points if you have a passion for sports-related news!
• Understanding human psychology to craft compelling conversion funnels.
• A sales and business-driven approach to every challenge.
• Data-driven with a sharp eye for numbers and trends.
• Highly observant and curious about new acquisition methods.

• Salary Range MYR 3,000 - 3,999
• City Bandar Sri Damansara
• Country Malaysia

• Taking ownership of our group's digital marketing strategy.
• Establishing and maintaining positive relationships with all stakeholders.
• Supporting internal stakeholders on marketing activity (such as webinars) and providing recommendations on how to increase the effectiveness.
• Utilize a broad mix of digital marketing/campaign tactics to drive measurable engagement and revenue growth.
• Report regularly on program performance, build dashboards that track performance.
• Consistently test, iterate, and optimize marketing programs with the goal of improving performance and informing the development of future initiatives.
• Developing targeted programs and campaigns that help commercial teams move prospects and customers from demand to lead to sales opportunities.
• Align with teams across the group to organize campaigns at the country level and achieve shared business outcomes.
• Proposing suitable improvements to enhance/optimize our digital presence.
• Ensure group digital content is consistently up to date.
• Creating a knowledge base to educate stakeholders on the resources available and the various procedures to obtain support from the digital team.

• Minimum 5+ years of experience in a similar role.
• Track record of launching successful marketing campaigns with measurable KPI.
• Strong content marketing & SEM experiences at both the strategic and tactical level.
• Ability to translate customer insights into marketing activities that achieve tangible results.
• Strong analytical and problem-solving skills, including the ability to synthesize quantitative and qualitative business insights about various digital marketing programs for customer engagement and sales growth.
• BA/BS in Marketing, eCommerce, Business Administration, or related degree is a plus.
• Highly organized and detail-oriented, able to handle diverse instances and work under strict timelines in collaboration with the cross-functional matrix organization.
• Strong written and communication skills to influence internal and external stakeholders.
• Proficient in Microsoft Office 365 – specifically, PowerPoint, Excel & project management skills.
• A team player with a can-do attitude with the ability to work proactively and independently.
• Acts with urgency, seeks new ideas, and is always able to suggest alternatives when faced with obstacles.
• Ability to work well under pressure and have excellent interpersonal and communication skills.
• Demonstrates strong personal ethics and a sense of purpose.
• Willingness to learn and explore new trends and technology.

TDCX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Join to apply for the Digital Marketing Specialist role at TDCX

TDCX Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Join to apply for the Digital Marketing Specialist role at TDCX

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Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-winning and fast-growing BPO company.

Work with the world’s most loved brands and be with awesome, diverse people. Be home, belong, and start your journey to #BeMore!

#BeMore

Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-winning and fast-growing BPO company.

Work with the world’s most loved brands and be with awesome, diverse people. Be home, belong, and start your journey to #BeMore!

• Attractive remuneration, great perks, and performance incentives
• Comprehensive medical, insurance, or social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive culture for you to #BeMore at work
• Easy to locate area with direct access to public transport
• Flexible working arrangements
• Be coached and mentored by experts in your field
• Join a global company, winner of hundreds of industry awards

• Developing and Executing Campaigns: Creating and managing comprehensive digital marketing campaigns across multiple channels, including Google, LinkedIn, Bing, Baidu, and Naver, to attract and convert potential customers.

• Performance Optimization: Continuously monitoring and analyzing campaign metrics to identify areas for improvement and leveraging AI to enhance campaign effectiveness and achieve key performance indicators (KPIs).

• Data-Driven Insights: Setting up robust analytics tracking to collect accurate data, providing valuable insights for informed decision-making.

• Lead Generation: Conducting lead scraping and creating engaging landing page content to expand our lead database and drive conversions.

• Collaboration: Working closely with cross-functional teams to ensure alignment between marketing strategies and overall business objectives.

• Market Research: Staying up-to-date with industry trends and identifying new opportunities to optimize our digital marketing efforts.

• Innovation: Exploring and implementing innovative digital marketing tools and techniques to maintain a competitive edge.

• Experience: Minimum 4-5 years of experience in B2B digital marketing, preferably in an agency or related field.

• Channel Expertise: Proven track record of managing successful digital marketing campaigns on Google, LinkedIn, Bing, Baidu, Naver, and other major channels.

• Global Perspective: Experience working with global brands and understanding the nuances of local marketing needs.

• Digital Savvy: Strong understanding of current digital marketing strategies, trends, and best practices, demonstrating the ability to deliver results.

• Analytical Skills: Proficiency in analyzing large datasets and using data-driven insights to inform marketing decisions.

• Technical Skills: Expertise in digital marketing tools and analytics platforms such as GA4, Microsoft Clarity, Hubspot, and Google Tag Manager.

• Creative Thinking: Ability to develop creative and innovative marketing campaigns that resonate with our target audience.

• Communication: Excellent verbal and written communication skills in English and Chinese. Knowledge of Japanese, Korean, Spanish, or Thai is a plus.

• Proactive Approach: A self-motivated and results-oriented mindset willing to learn and adapt to new challenges.

TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, build customer loyalty, and protect their online communities.

TDCX helps clients, including many of the world’s best brands, achieve their customer experience aspirations by harnessing technology, human intelligence, and our global footprint. We serve clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming, and e-commerce. Our expertise and strong footprint in Asia have made us a trusted partner for clients, particularly high-growth, new economy companies looking to tap the region’s growth potential.

We pride ourselves on discovering and employing the best professionals to join us as we transform the outsourced CX industry. Our commitment to #BeMore for our people, our clients, and our community has led to us winning several hundreds of industry awards, including being one of the best companies to work for in Asia.

From our first-rate workspaces, above-industry-average compensation packages, career opportunities, to our workplace perks, find out what else is in store when you embark on a career with TDCX.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Advertising Services

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2 months ago Be among the first 25 applicants

ARBA Travel marries humane with technology to build a better travel experience. We aim to become leading Travel Company in Halal Tourism which valued at $250 Billion worldwide. We have been awarded ‘Top 30 SME in Malaysia’ by SME Corp Malaysia. We aim big, start small & move fast.

We work only with A-Talent. We favor hiring from diverse backgrounds, not just in tourism.

Our team spans various disciplines from top universities worldwide : Finance, Engineering, Political Economy, Biotech, Actuarial Science, Computer Science, Digital Marketing, Islamic Studies, and Tourism.

Role Description

We are seeking a dynamic and results-oriented Digital Marketing Specialist proficient in managing Facebook Ads & TikTok Ads campaigns.

You will be responsible for creating, optimizing, and managing paid advertising campaigns across these platforms to drive effective user acquisition, engagement, and conversions. You should have a deep understanding of digital advertising strategies, excellent analytical skills, and a proven track record of delivering measurable results.

Responsibilities

• Develop and execute digital advertising campaigns across Facebook Ads, TikTok Ads.
• Conduct thorough audience analysis to optimize campaign performance.
• Create compelling ad copies.
• Work with graphic designer & video editors to create visuals that align with brand guidelines and drive conversion.
• Monitor campaign performance, analyze key metrics, and optimize for maximum ROI.
• A/B test ad creatives, targeting options, and landing pages to improve conversion rates.
• Stay updated with industry trends and best practices in digital advertising.
• Collaborate with the marketing team to ensure consistency in branding and messaging across all campaigns.
• Provide regular performance reports with actionable insights and recommendations.

Requirements

• In-depth knowledge of advertising principles and best practices across digital platforms.
• Strong analytical skills with the ability to interpret complex data sets and optimize campaigns accordingly.
• Experience in optimizing landing pages and user funnels to improve conversion rates.
• Excellent communication and teamwork skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Basic & group commission : RM3000-RM4500 per month
• EPF, SOCSO
• Health allowance
• Cost of living allowance
• Work-From-Anywhere Days
• Join Company’s Domestic or Oversea trip
• Access to growth courses.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Travel Arrangements

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1 week ago Be among the first 25 applicants

• Develop and implement comprehensive marketing strategies to drive brand growth and customer engagement.
• Conduct market research to identify customer preferences, industry trends, and the competitive landscape.
• Set clear marketing objectives and KPIs, aligning with overall business goals.
• Prepare and manage the marketing budget, ensuring cost-effective use of resources.
• Digital Marketing Management:
• Oversee the creation and execution of digital marketing campaigns across social media, email marketing, and digital advertising platforms.
• Develop a social media content calendar, manage social media channels, and monitor engagement metrics.
• Optimize SEO strategies for the website and maintain updated, user-friendly web content.
• Plan and execute influencer marketing campaigns, collaborating with influencers and KOLs to enhance brand reach.
• Partnership and Collaboration:
• Identify and negotiate partnerships with complementary brands, corporate partners, and media platforms for cross-promotions.
• Coordinate with external agencies for creative content, video production, and event planning.
• Develop and maintain relationships with key partners for co-branded campaigns or sponsored events.
• Creative Content Development:
• Lead the creation of marketing materials, including graphics, videos, brochures, and promotional banners.
• Develop engaging and creative content for social media, email newsletters, and website updates.
• Coordinate with the design and multimedia team to ensure brand consistency in all visuals.
• On-Ground Marketing and Events:
• Plan and execute on-ground promotional activities, including launch events, roadshows, pop-up activations, and brand experiences.
• Manage end-to-end event planning, including vendor coordination, venue setup, and logistics.
• Collaborate with the Operations Team to ensure smooth execution of marketing events.
• Customer Relationship Management (CRM):
• Oversee customer engagement strategies, including loyalty programs and personalized marketing.
• Monitor and analyze customer feedback to enhance customer experience and retention.
• Implement strategies to maximize customer lifetime value (LTV) through upselling and cross-selling.
• Performance Tracking and Reporting:
• Track and analyze the performance of all marketing campaigns using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Prepare monthly reports on marketing performance, including ROI analysis, customer acquisition costs, and campaign effectiveness.
• Use data-driven insights to optimize future marketing strategies.

Education: Bachelor's Degree in Marketing, Business Administration, or related field.

Experience: Minimum 3-5 years of experience in marketing, with a focus on digital marketing and brand management.

Technical Skills:

• Proficiency in social media platforms (Facebook, Instagram, TikTok, YouTube).
• Experience with Google Ads, Meta Ads, SEO, and email marketing tools.
• Familiarity with Canva, Adobe Creative Suite (Photoshop, Illustrator), and video editing tools.
• Strong understanding of marketing analytics and reporting.

Soft Skills:

• Excellent communication and presentation skills.
• Strong leadership and team management abilities.
• Analytical mindset with attention to detail.
• Creative problem-solving skills.
• Ability to work independently and in a team environment.

Apply now at

• Mid-Senior level

• Full-time

• Marketing and Sales

• Wellness and Fitness Services