73 Crm Manager jobs in Malaysia

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

We’re seeking a strategic, results-driven CRM Manager to lead our CRM strategy. Reporting to the Director of Marketing, you’ll play a key role in driving customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

You’ll bring our loyalty and referral programs to life by leveraging customer insights to create exciting perks, irresistible rewards, and memorable experiences that keep our community coming back for more.

You should have / be:

• Customer-obsessed, with a passion for creating impactful, brand-building experiences
• Experience managing a loyalty or membership programme in retail or e-commerce
• Hands-on experience with CRM tools and marketing automation programs
• Analytical to interpret data, generate insights, and optimise performance
• Experience managing vendors and evaluating marketing tech tools
• A strong collaborator and effective communicator
• Past experience in managing a team

Main Responsibilities

CRM & Loyalty Strategy

• Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, Whatsapp)
• Stay updated on martech trends to continuously improve CRM strategy, tools, and execution.
• Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications.
• Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation.

Customer Insights

• Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
• Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company.

Team Leadership

• Own overall CRM KPIs, including new customer acquisition, retention, and engagement.
• Lead and coach the CRM team, managing performance, goal setting, and capability development.
• Manage the CRM team’s budget planning, ensuring resource allocation aligns with strategic priorities.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business or a related field.
• Min. 5 years of experience in a CRM role, preferably in retail or e-commerce.
• With proven experience leading a team
• Candidates with SQL capabilities will have an added advantage

1. Flexible Work Arrangement

• Work from anywhere!
• Remote work according to HQ operating hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme

• Customer-obsessed, with a passion for creating impactful, brand-building experiences
• Experience managing a loyalty or membership programme in retail or e-commerce
• Hands-on experience with CRM tools and marketing automation programs
• Analytical to interpret data, generate insights, and optimise performance
• Experience managing vendors and evaluating marketing tech tools
• A strong collaborator and effective communicator
• Past experience in managing a team
  
  
  

• Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, Whatsapp)
• Stay updated on martech trends to continuously improve CRM strategy, tools, and execution
• Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications.
• Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation
  
  

• Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
• Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company
  
  

• Own overall CRM KPIs, including new customer acquisition, retention, and engagement
• Lead and coach the CRM team, managing performance, goal setting, and capability development
• Manage the CRM team's budget planning, ensuring resource allocation aligns with strategic priorities
  
  
  

• Bachelor's degree in Marketing, Business or a related field
• Min. 5 years of experience in a CRM role, preferably in retail or e-commerce
• With proven experience leading a team
• Candidates with SQL capabilities will have an added advantage
  
  
  

• Flexible Work Arrangement
• Work from anywhere!
• Remote work according to HQ operating hours
• Staff Wellness
• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Learning and Career Development
• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning
• #TeamLB perks
• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

We’re seeking a strategic, results-driven CRM Manager to lead our CRM strategy. Reporting to the Director of Marketing, you’ll play a key role in driving customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

You’ll bring our loyalty and referral programs to life by leveraging customer insights to create exciting perks, irresistible rewards, and memorable experiences that keep our community coming back for more.

You should have / be:

• Customer-obsessed, with a passion for creating impactful, brand-building experiences
• Experience managing a loyalty or membership programme in retail or e-commerce
• Hands-on experience with CRM tools and marketing automation programs
• Analytical to interpret data, generate insights, and optimise performance
• Experience managing vendors and evaluating marketing tech tools
• A strong collaborator and effective communicator
• Past experience in managing a team

Main Responsibilities

CRM & Loyalty Strategy

• Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, Whatsapp)
• Stay updated on martech trends to continuously improve CRM strategy, tools, and execution.
• Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications.
• Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation.

Customer Insights

• Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.
• Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company.

Team Leadership

• Own overall CRM KPIs, including new customer acquisition, retention, and engagement.
• Lead and coach the CRM team, managing performance, goal setting, and capability development.
• Manage the CRM team’s budget planning, ensuring resource allocation aligns with strategic priorities.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business or a related field.
• Min. 5 years of experience in a CRM role, preferably in retail or e-commerce.
• With proven experience leading a team
• Candidates with SQL capabilities will have an added advantage

1. Flexible Work Arrangement

• Work from anywhere!
• Remote work according to HQ operating hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme

We are seeking a superstar Regional CRM Manager who will be driving the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels. Being a high-growth electronics company, we are looking for a passionate self-starter to manage PRISM+ Malaysia & Australia marketing needs.

This experienced and entrepreneurial individual will help us oversee and lead the entire CRM strategy. This driven person will also need to generate data-driven commercial insights and execute numerous tests with constant optimization. The candidate will be considered a key member of PRISM+ overseas expansion team and will report to the Country Director of Malaysia & Australia.

• Build CRM fundamentals like customer acquisition pop-ups, customer acquisition flow, customer nurture flow, abandoned checkout SMS, back-in-stock flow, etc.
• Source and implement web push notification strategy including opt-in customization, weekly campaign setup, triggered campaigns like cart and browse abandonment, and welcome drip campaign.
• Increase customer touchpoints for our PRISM+ care, aircon servicing, and air purifier filters subscription service via email.
• New product communications across all available channels.
• Marketplace broadcast strategy for different customer segments (Shopee/Lazada).
• Multiple A/B test initiatives such as email design, email subject titles, product blocks, new customer acquisition giveaways, text vs graphic email, etc.
• UGC/Review initiatives like product review SMS and SMS reminders, referral program, etc.

• MUST be proficient in Klaviyo email tool (>2 years of experience).
• Proficient in other CRM tools (>1 year of experience).
• Proficient in Lazada/Shopee marketplace broadcast tool (>1 year of experience).
• Bachelor’s Degree in Business and Marketing, or any relevant course of studies.
• At least 3-4 years’ experience in digital marketing – preferably in a performance marketing agency or e-commerce company.
• Successfully scaled and led result-driven marketing campaigns with clear management reporting metrics to measure success.
• Thrives in dynamic, uncertain, and fast-moving environments; a hustler.
• A strong passion to thoroughly understand performance advertisement growth metrics.

Regular Kuala Lumpur International Business Other Job ID:5420

Update 2025-07-31

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction

Trip.com is a leading global travel service provider, committed to delivering exceptional travel experiences to millions of customers worldwide. We're looking for a dynamic Social Media & CRM Specialist to drive our digital engagement and customer relationship strategies in Malaysia.

We are seeking a creative and data-driven Social Media & CRM Specialist to develop and execute compelling digital marketing strategies that enhance customer engagement and drive business growth. The ideal candidate will have a strong understanding of social media platforms and CRM best practices, with the ability to analyze data and optimize performance.

In this Role, you’ll get to:

CRM Management:

• Design and implement targeted CRM campaigns across email newsletters and app push notifications to drive customer retention and cross-selling opportunities
• Monitor and optimize key CRM metrics including open rates, click-through rates, and conversion rates
• Conduct competitive analysis of CRM strategies and recommend improvements
• Segment customer databases to ensure targeted and personalized communication

Social Media Management:

• Develop and manage content strategies across multiple platforms including TikTok, Facebook, Instagram, and Little Red Book
• Foster community engagement through active management of Telegram and Instagram Group Chats
• Create and curate engaging content that resonates with our target audience
• Stay current with social media trends and implement innovative strategies to maintain brand relevance
• Track and analyze social media metrics to optimize performance and reach

• Bachelor's degree in Marketing, Communications, or related field
• At least 5 years of experience in social media management and CRM
• Proven track record of growing social media engagement and following
• Strong analytical skills with experience in data-driven decision making
• Excellent written and verbal communication skills in English
• Knowledge of social media management tools and CRM platforms
• Experience with email marketing platforms and automation tools
• Creative mindset with strong attention to detail

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities atvarious levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Regular Kuala Lumpur International Business Other Job ID:5420

Update 2025-05-02

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction

Trip.com is a leading global travel service provider, committed to delivering exceptional travel experiences to millions of customers worldwide. We're looking for a dynamic Social Media & CRM Specialist to drive our digital engagement and customer relationship strategies in Malaysia.

We are seeking a creative and data-driven Social Media & CRM Specialist to develop and execute compelling digital marketing strategies that enhance customer engagement and drive business growth. The ideal candidate will have a strong understanding of social media platforms and CRM best practices, with the ability to analyze data and optimize performance.

In this Role, you’ll get to:

CRM Management:

• Design and implement targeted CRM campaigns across email newsletters and app push notifications to drive customer retention and cross-selling opportunities
• Monitor and optimize key CRM metrics including open rates, click-through rates, and conversion rates
• Conduct competitive analysis of CRM strategies and recommend improvements
• Segment customer databases to ensure targeted and personalized communication

Social Media Management:

• Develop and manage content strategies across multiple platforms including TikTok, Facebook, Instagram, and Little Red Book
• Foster community engagement through active management of Telegram and Instagram Group Chats
• Create and curate engaging content that resonates with our target audience
• Stay current with social media trends and implement innovative strategies to maintain brand relevance
• Track and analyze social media metrics to optimize performance and reach

• Bachelor's degree in Marketing, Communications, or related field
• At least 5 years of experience in social media management and CRM
• Proven track record of growing social media engagement and following
• Strong analytical skills with experience in data-driven decision making
• Excellent written and verbal communication skills in English
• Knowledge of social media management tools and CRM platforms
• Experience with email marketing platforms and automation tools
• Creative mindset with strong attention to detail

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities atvarious levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

We are seeking a superstar Regional CRM Manager who will be driving the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels. Being a high growth electronics company, we are looking for a passionate strong self-starter to manage PRISM+ Malaysia & Australia marketing needs.

This experienced and entrepreneurial individual will help us oversee and lead the entire CRM strategy. This driven person will also need to generate data-driven commercial insights and execute numerous tests with constant optimization. The candidate will be considered a key member of PRISM+ overseas expansion team and will report to the Country Director of Malaysia & Australia.

• Build CRM fundamentals like customer acquisition pop-ups, customer acquisition flow, customer nurture flow, abandoned checkout SMS, back-in-stocks flow, etc.
• Source and implement web push notification strategy including opt-in customization, weekly campaign setup, triggered campaigns like cart and browse abandonment, and welcome drip campaign.
• Increase customer touchpoints for our PRISM+ care, aircon servicing, and air purifier filters subscription service via email.
• New product communications across all available channels.
• Marketplace broadcast strategy for different customer segments (Shopee/Lazada).
• Multiple A/B test initiatives such as email design, email subject titles, product blocks, new customer acquisition giveaways, text vs graphic email, etc.
• UGC/Review initiatives like product review SMS and SMS reminders, referral program, etc.

• Proficient in Klaviyo email tool (>2 years of experience).
• Proficient in other CRM tools (>1 year of experience).
• Proficient in Lazada/Shopee marketplace broadcast tool (>1 year of experience).
• Bachelor’s Degree in Business and Marketing, or any relevant course of studies.
• At least 3-4 years’ experience in digital marketing – preferably in a performance marketing agency or e-commerce company.
• You should have successfully scaled and led result-driving marketing campaigns with clear management reporting metrics to measure success.
• Thrives in dynamic, uncertain, and fast-moving environments; a hustler.
• A strong level of passion to thoroughly understand performance advertisement growth metrics.

In this role, you will develop, implement, and manage online marketing strategies focused on lifecycle campaigns to drive growth and retention for CHAGEE MY. You will leverage owned backend operation platforms tools to engage and nurture our app users via multiple communication channels.

Role Responsibilities

• Own end-to-end ownership of developing and executing CRM lifecycle campaigns from strategy to implementation. This includes defining target audiences, crafting content strategies, and designing comprehensive user journeys while managing multiple channel campaign deployments across push notifications, WhatsApp, emails, in-app messages and SMS.
• Maintaining a customer-centric approach will be critical as you analyze user segmentation and behavioral patterns to extract meaningful insights that shape and refine our lifecycle communication strategies.
• Collaborate closely with the data team to identify key opportunities and address gaps in the customer journey, leveraging analytics to generate actionable recommendations.
• Conduct thorough post-campaign analysis to measure performance and implement continuous optimization.
• Drive customer engagement, strengthening retention rates, and fostering long-term loyalty through data-driven campaigns, platform enhancements and cross-functional teamwork.
• Assist in the optimisation of other relevant CRM related communications.
• Develop a strong understanding of the customer and how they behave across channels.

Role Requirements

• Have a minimum of 3 to 5+ years of experience in CRM/ lifecycle marketing, with track record of driving outstanding engagement and process effectiveness ideally in digital or app-centric businesses.
• Bachelor's degree in Business, Marketing, Communications or related fields.
• Proficiency in CRM platforms (e.g., Braze, MoEngage) and analytical tools (e.g., SQL, GA4, Tableau).
• Strong analytical skills with experience in data-driven decision-making, including A/B testing, audience segmentation, and campaign analytics.
• Ability to work in a fast-paced, dynamic environment.
• Self-motivated and capable of working independently.
• Excellent communication skills, both written and verbal.
• Prior experience leading or mentoring a team is a plus.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Project Management
• Industries Food & Beverages

Referrals increase your chances of interviewing at CHAGEE Malaysia by 2x

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Regular Kuala Lumpur International Business Other Job ID:5420

Update 2025-05-02

Job Description

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Introduction

Trip.com is a leading global travel service provider, committed to delivering exceptional travel experiences to millions of customers worldwide. We're looking for a dynamic Social Media & CRM Specialist to drive our digital engagement and customer relationship strategies in Malaysia.

We are seeking a creative and data-driven Social Media & CRM Specialist to develop and execute compelling digital marketing strategies that enhance customer engagement and drive business growth. The ideal candidate will have a strong understanding of social media platforms and CRM best practices, with the ability to analyze data and optimize performance.

In this Role, you’ll get to:

CRM Management:

• Design and implement targeted CRM campaigns across email newsletters and app push notifications to drive customer retention and cross-selling opportunities
• Monitor and optimize key CRM metrics including open rates, click-through rates, and conversion rates
• Conduct competitive analysis of CRM strategies and recommend improvements
• Segment customer databases to ensure targeted and personalized communication

Social Media Management:

• Develop and manage content strategies across multiple platforms including TikTok, Facebook, Instagram, and Little Red Book
• Foster community engagement through active management of Telegram and Instagram Group Chats
• Create and curate engaging content that resonates with our target audience
• Stay current with social media trends and implement innovative strategies to maintain brand relevance
• Track and analyze social media metrics to optimize performance and reach

• Bachelor's degree in Marketing, Communications, or related field
• At least 5 years of experience in social media management and CRM
• Proven track record of growing social media engagement and following
• Strong analytical skills with experience in data-driven decision making
• Excellent written and verbal communication skills in English
• Knowledge of social media management tools and CRM platforms
• Experience with email marketing platforms and automation tools
• Creative mindset with strong attention to detail

We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.

What’s more?

• Our rapid business growth in global offers abundant career opportunities atvarious levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.