What Jobs are available for Crm Manager in Malaysia?

Overview

PRISM+ Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Regional CRM Manager We are seeking a superstar Regional CRM Manager who will drive the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels. As a high-growth electronics company, we are looking for a passionate self-starter to manage PRISM+ Malaysia & Australia marketing needs. This experienced and entrepreneurial individual will oversee and lead the entire CRM strategy, generate data-driven commercial insights, and execute numerous tests with constant optimization. The role is a key member of PRISM+ overseas expansion and reports to the Country Director of Malaysia & Australia.

Responsibilities

Build CRM fundamentals such as customer acquisition pop-ups, customer acquisition flow, customer nurture flow, abandoned checkout SMS, back-in-stock flow, etc.

Source and implement web push notification strategy including opt-in customization, weekly campaigns, and triggered campaigns (cart/browse abandonment, welcome drip).

Increase customer touchpoints for PRISM+ care, aircon servicing and air purifier filters subscription service via email points.

Communicate new products across all available channels.

Marketplace broadcast strategy for different customer segments (Shopee/Lazada).

Multiple A/B test initiatives (email design, subject lines, product blocks, new customer acquisition giveaways, text vs graphic email).

UGC/Review initiatives (product review SMS, SMS reminders, referral program, etc.).

Requirements

Must be proficient in Klaviyo email tool (2+ years of experience).

Proficient in other CRM tools (1+ year of experience).

Proficient in Lazada/Shopee marketplace broadcast tools (1+ year of experience).

Bachelor's Degree in Business and Marketing, or related field.

3–4 years’ experience in digital marketing; experience in a performance marketing agency or e-commerce preferred.

Ability to scale and lead performance-driven marketing campaigns with clear management reporting metrics.

Thrives in dynamic, fast-moving environments; a proactive, hustler mindset.

Strong passion to understand performance advertising growth metrics.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other

Industries

Technology, Information and Internet

Referrals increase your chances of interviewing at PRISM+ by 2x. Get notified about new

Customer Relationship Management Manager

jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.

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LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. Why Join Us? At LUXASIA, we believe there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful? Position Purpose

As Asia’s leading omni-channel partner for luxury beauty and lifestyle, LUXASIA is looking for a Regional CRM Manager to lead and scale our group-wide CRM and customer journey strategy. This role will be central in strengthening consumer engagement, retention, and loyalty across our portfolio of prestigious global brands, while also elevating LUXASIA’s own customer ecosystem. You will partner closely with country teams, global brand partners, and cross-functional stakeholders to deliver a customer-first, data-driven CRM approach that creates win-win outcomes, ensuring brand success in local markets and sustainable long-term growth for LUXASIA as a group. Key Responsibilities:

Strategy & Leadership Own the regional CRM strategy, ensuring alignment with LUXASIA’s commercial growth, profit, and brand equity goals Act as the guardian of the client journey, driving engagement, retention, reactivation, and loyalty across the lifecycle Champion CRM as a strategic growth lever across the organization; educating, inspiring, and galvanizing teams to prioritize consumer-centric approaches Operational Rigor & Governance Establish CRM governance frameworks across markets to ensure consistency in execution, reporting, and data management Standardize campaign planning and execution processes (briefing templates, testing protocols, Power BI reporting dashboards) to enable best-in-class delivery at scale Drive budget accountability and resource optimization, ensuring CRM initiatives are efficient, cost-effective, and measurable Serve as the ‘control tower’ for regional CRM operations; identifying bottlenecks, troubleshooting issues, and ensuring on-time campaign launches across all markets Compliance & Data Governance Ensure all CRM activities comply with regional and local data protection regulations (eg. GDPR, PDPA, China PIPL) and internal policies Working with the group data protection officer (DPO), to steward data integrity, privacy, and security protocols, safeguarding customer information and brand trust Collaborate with Legal, IT, and country teams to embed compliance-by-design into CRM platforms and campaigns Partner the DPO and act as the regional subject matter expert on customer data compliance, guiding countries and brand partners in best practice Data-Driven Analytics Working with analysts, define data-led frameworks to measure and optimize customer engagement, retention, and LTV Translate consumer insights into actionable opportunities for brand and commercial teams Build robust testing and measurement methodologies to continually optimize targeting, messaging, and creative execution Regional Collaboration & Brand Partner Management Partner with country management, brand teams, and marketing leads to design effective customer journeys that are locally relevant yet regionally consistent Lead CRM conversations with brand partners, positioning LUXASIA as a strategic partner in delivering consumer engagement Ensure seamless cross-functional collaboration with Retail Operations, Sales, Marketing, and Digital Execution to maximize CRM campaign impact Technology & Tools Champion the adoption and governance of CRM tools and technologies, ensuring best-in-class utilization (Salesforce Marketing Cloud and Power BI preferred) Leverage technology to improve personalization, campaign automation, and customer touchpoints across all channels Drive innovation by integrating omnichannel journeys (retail, e-commerce, social campaigns) Insights & Optimization Monitor and analyze campaign KPIs across the region, ensuring continuous improvement in acquisition, engagement, retention, and revenue contribution Stay ahead of CRM trends, luxury retail best practices, and evolving compliance standards to future-proof our approach Requirements

Bachelor’s Degree in Marketing, Business, or a related discipline Minimum 6-8 years’ experience in CRM and/or Marketing Analytics, with a proven track record of driving engagement, retention, and revenue across APAC Experience in direct-to-consumer, luxury beauty, or lifestyle industries is strongly preferred Demonstrated ability to design, lead, and execute end-to-end CRM strategies and lifecycle programs Advanced proficiency with CRM platforms and data visualization tools; Salesforce Marketing Cloud and Power BI experience is preferred Strong analytical skills, with the ability to interpret complex customer data and translate it into actionable strategies Up to date with data protection, privacy, and compliance legislation (e.g. GDPR, PDPA, China PIPL), with proven ability to embed these requirements into CRM practices Demonstrable team management and leadership skills, including the ability to coach and upskill regional and local teams Strong stakeholder management skills; able to lead CRM conversations with brand partners, senior management, and external partners Ability to prioritize, manage multiple workstreams, and deliver to deadlines. Experience driving change management in CRM adoption, processes, and technology across diverse markets Hands-on experience working across Asia, specifically Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Hong Kong, Taiwan, India Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence? If so, you are the one we are looking for. JOIN US and let’s grow together. Championing Diversity, Equity and Inclusion LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law. To explore other careers opportunities, visit our careers page @

If you have a question for us, please drop us an email here. We regret to inform you that only shortlisted candidates will be contacted. Thank you. Recruitment Privacy Notice By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice. Note to Staffing Agencies Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

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Job Description As the CRM Manager for Oriental Group’s Cuisine Club (OCC), you will be the strategic and operational lead for our customer relationship initiatives, driving engagement, loyalty, and lifetime value across all touchpoints. You will design, manage, and optimize the Cuisine Club membership experience — from onboarding and tier benefits to data-driven campaigns that strengthen guest relationships and reflect Oriental Group’s premium brand values.

Lead the end-to-end development and refinement of the Cuisine Club loyalty program.

Define customer segments and loyalty tiers, benefits structure, and engagement calendar.

Work closely with F&B operations, marketing, and tech to align program with brand goals.

CRM Campaign Management

Plan and execute personalized campaigns across email, SMS, social, and in-app platforms.

Monitor customer journey touchpoints to improve retention and engagement.

Create automation flows for birthday rewards, exclusive invites, lapsed diners, etc.

Data & Insights

Oversee CRM platform, database management, and integration with POS and reservation systems.

Use analytics to uncover guest behaviors, preferences, and opportunities for upsell/cross-sell.

Produce monthly dashboards and campaign performance reports for stakeholders.

Member Experience & Communications

Curate exclusive offers, dining experiences, and VIP events for Cuisine Club members.

Ensure consistent and premium communication tone and design, reflecting Oriental’s brand.

Manage member queries, feedback, and escalation in collaboration with customer service.

Requirements

Bachelor’s degree in Marketing, Business, or related field.

4–6 years of experience in CRM, loyalty, or customer engagement roles (F&B or hospitality preferred).

Strong knowledge of CRM tools (e.g., Advocado, Ascentis, or similar platforms).

Data-driven mindset with experience in segmentation, reporting, and ROI tracking.

Creative and strategic thinker with an eye for branding and guest experience.

Excellent written and verbal communication skills (English, Cantonese, and Mandarin a plus).

Collaborative and proactive — comfortable working across departments.

Perks and Benefits Medical, Parking, Insurance Coverage, Staff Discounts, Reward System.

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LUXASIA Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Regional CRM Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bulgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. Why Join Us? At LUXASIA, we believe there is beauty within every talent - that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful? Position Purpose

As Asia's leading omni-channel partner for luxury beauty and lifestyle, LUXASIA is looking for a Regional CRM Manager to lead and scale our group-wide CRM and customer journey strategy. This role will be central in strengthening consumer engagement, retention, and loyalty across our portfolio of prestigious global brands, while also elevating LUXASIA's own customer ecosystem. You will partner closely with country teams, global brand partners, and cross-functional stakeholders to deliver a customer-first, data-driven CRM approach that creates win-win outcomes, ensuring brand success in local markets and sustainable long-term growth for LUXASIA as a group. Responsibilities

Own the regional CRM strategy, ensuring alignment with LUXASIA's commercial growth, profit, and brand equity goals Act as the guardian of the client journey, driving engagement, retention, reactivation, and loyalty across the lifecycle Champion CRM as a strategic growth lever across the organization; educating, inspiring, and galvanizing teams to prioritize consumer-centric approaches Operational Rigor & Governance

Establish CRM governance frameworks across markets to ensure consistency in execution, reporting, and data management Standardize campaign planning and execution processes (briefing templates, testing protocols, Power BI reporting dashboards) to enable best-in-class delivery at scale Drive budget accountability and resource optimization, ensuring CRM initiatives are efficient, cost-effective, and measurable Serve as the 'control tower' for regional CRM operations; identifying bottlenecks, troubleshooting issues, and ensuring on-time campaign launches across all markets Compliance & Data Governance

Ensure all CRM activities comply with regional and local data protection regulations (eg. GDPR, PDPA, China PIPL) and internal policies Working with the group data protection officer (DPO), to steward data integrity, privacy, and security protocols, safeguarding customer information and brand trust Collaborate with Legal, IT, and country teams to embed compliance-by-design into CRM platforms and campaigns Partner the DPO and act as the regional subject matter expert on customer data compliance, guiding countries and brand partners in best practice Working with analysts, define data-led frameworks to measure and optimize customer engagement, retention, and LTV Translate consumer insights into actionable opportunities for brand and commercial teams Build robust testing and measurement methodologies to continually optimize targeting, messaging, and creative execution Regional Collaboration & Brand Partner Management

Partner with country management, brand teams, and marketing leads to design effective customer journeys that are locally relevant yet regionally consistent Lead CRM conversations with brand partners, positioning LUXASIA as a strategic partner in delivering consumer engagement Ensure seamless cross-functional collaboration with Retail Operations, Sales, Marketing, and Digital Execution to maximize CRM campaign impact Champion the adoption and governance of CRM tools and technologies, ensuring best-in-class utilization (Salesforce Marketing Cloud and Power BI preferred) Leverage technology to improve personalization, campaign automation, and customer touchpoints across all channels Drive innovation by integrating omnichannel journeys (retail, e-commerce, social campaigns) Insights & Optimization

Monitor and analyze campaign KPIs across the region, ensuring continuous improvement in acquisition, engagement, retention, and revenue contribution Stay ahead of CRM trends, luxury retail best practices, and evolving compliance standards to future-proof our approach Requirements

Bachelor's Degree in Marketing, Business, or a related discipline Minimum 6-8 years' experience in CRM and/or Marketing Analytics, with a proven track record of driving engagement, retention, and revenue across APAC Experience in direct-to-consumer, luxury beauty, or lifestyle industries is strongly preferred Demonstrated ability to design, lead, and execute end-to-end CRM strategies and lifecycle programs Advanced proficiency with CRM platforms and data visualization tools; Salesforce Marketing Cloud and Power BI experience is preferred Strong analytical skills, with the ability to interpret complex customer data and translate it into actionable strategies Up to date with data protection, privacy, and compliance legislation (e.g. GDPR, PDPA, China PIPL), with proven ability to embed these requirements into CRM practices Demonstrable team management and leadership skills, including the ability to coach and upskill regional and local teams Strong stakeholder management skills; able to lead CRM conversations with brand partners, senior management, and external partners Ability to prioritize, manage multiple workstreams, and deliver to deadlines. Experience driving change management in CRM adoption, processes, and technology across diverse markets Hands-on experience working across Asia, specifically Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Hong Kong, Taiwan, India We are seeking someone who thrives in a fast-paced environment and is excited to bring innovative ideas to life. If you have the passion and qualifications, we encourage you to apply. Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law. To explore other careers opportunities, visit our careers page @ Recruitment Privacy Notice: By proceeding, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice. Note to Staffing Agencies: Please DO NOT contact LUXASIA's employees or Talent & Excitement (T&E) team to present candidates. Only agencies with a valid contract and written agreement will be considered.

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We are seeking a superstar Regional CRM Manager who will be driving the growth of PRISM+ Malaysia & Australia by enhancing and optimizing customer relationship management funnels. Being a high growth electronics company, we are looking for a passionate strong self-starter to manage PRISM+ Malaysia & Australia marketing needs. This experienced and entrepreneurial individual will help us oversee and lead the entire CRM strategy. This driven person will also need to generate data-driven commercial insights and execute numerous tests with constant optimization. The candidate will be considered a key member of PRISM+ overseas expansion team and will report to the Country Director of Malaysia & Australia. Responsibilities of a Regional CRM Manager include but are not limited to:

Build CRM fundamentals like customer acquisition pop-ups, customer acquisition flow, customer nurture flow, abandoned checkout SMS, back-in-stocks flow, etc. Source and implement web push notification strategy including opt-in customization, weekly campaign setup, triggered campaigns like cart and browse abandonment, and welcome drip campaign. Increase customer touchpoints for our PRISM+ care, aircon servicing, and air purifier filters subscription service via email. New product communications across all available channels. Marketplace broadcast strategy for different customer segments (Shopee/Lazada). Multiple A/B test initiatives such as email design, email subject titles, product blocks, new customer acquisition giveaways, text vs graphic email, etc. UGC/Review initiatives like product review SMS and SMS reminders, referral program, etc. Minimum Requirements:

Proficient in Klaviyo email tool (>2 years of experience). Proficient in other CRM tools (>1 year of experience). Proficient in Lazada/Shopee marketplace broadcast tool (>1 year of experience). Bachelor’s Degree in Business and Marketing, or any relevant course of studies. At least 3-4 years’ experience in digital marketing – preferably in a performance marketing agency or e-commerce company. You should have successfully scaled and led result-driving marketing campaigns with clear management reporting metrics to measure success. Thrives in dynamic, uncertain, and fast-moving environments; a hustler. A strong level of passion to thoroughly understand performance advertisement growth metrics.

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Overview

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has supported market entry and brand growth for more than 100 luxury beauty brands. The group has established joint ventures with major brands and operates with integrated capabilities across luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA employs a diverse team across 15 markets. Position Purpose

As Asia’s leading omni-channel partner for luxury beauty and lifestyle, LUXASIA is seeking a Regional CRM Manager to lead and scale our group-wide CRM and customer journey strategy. This role strengthens consumer engagement, retention, and loyalty across our portfolio of prestigious global brands, while elevating LUXASIA’s own customer ecosystem. You will partner with country teams, global brand partners, and cross-functional stakeholders to deliver a customer-first, data-driven CRM approach that creates win-win outcomes, ensuring brand success in local markets and sustainable long-term growth for LUXASIA as a group. Key Responsibilities

Strategy & Leadership

Own the regional CRM strategy, ensuring alignment with LUXASIA’s commercial growth, profit, and brand equity goals Act as the guardian of the client journey, driving engagement, retention, reactivation, and loyalty across the lifecycle Champion CRM as a strategic growth lever across the organization; educating, inspiring, and galvanizing teams to prioritize consumer-centric approaches

Operational Rigor & Governance

Establish CRM governance frameworks across markets to ensure consistency in execution, reporting, and data management Standardize campaign planning and execution processes (briefing templates, testing protocols, Power BI reporting dashboards) to enable best-in-class delivery at scale Drive budget accountability and resource optimization, ensuring CRM initiatives are efficient, cost-effective, and measurable Serve as the ‘control tower’ for regional CRM operations; identifying bottlenecks, troubleshooting issues, and ensuring on-time campaign launches across all markets

Compliance & Data Governance

Ensure all CRM activities comply with regional and local data protection regulations (eg. GDPR, PDPA, China PIPL) and internal policies Working with the group data protection officer (DPO), steward data integrity, privacy, and security protocols, safeguarding customer information and brand trust Collaborate with Legal, IT, and country teams to embed compliance-by-design into CRM platforms and campaigns Partner the DPO and act as the regional subject matter expert on customer data compliance, guiding countries and brand partners in best practice

Data-Driven Analytics

Working with analysts, define data-led frameworks to measure and optimize customer engagement, retention, and LTV Translate consumer insights into actionable opportunities for brand and commercial teams Build robust testing and measurement methodologies to continually optimize targeting, messaging, and creative execution

Regional Collaboration & Brand Partner Management

Partner with country management, brand teams, and marketing leads to design effective customer journeys that are locally relevant yet regionally consistent Lead CRM conversations with brand partners, positioning LUXASIA as a strategic partner in delivering consumer engagement Ensure seamless cross-functional collaboration with Retail Operations, Sales, Marketing, and Digital Execution to maximize CRM campaign impact

Technology & Tools

Champion the adoption and governance of CRM tools and technologies, ensuring best-in-class utilization (Salesforce Marketing Cloud and Power BI preferred) Leverage technology to improve personalization, campaign automation, and customer touchpoints across all channels Drive innovation by integrating omnichannel journeys (retail, e-commerce, social campaigns)

Insights & Optimization

Monitor and analyze campaign KPIs across the region, ensuring continuous improvement in acquisition, engagement, retention, and revenue contribution Stay ahead of CRM trends, luxury retail best practices, and evolving compliance standards to future-proof our approach

Requirements

Bachelor’s Degree in Marketing, Business, or a related discipline Minimum 6-8 years’ experience in CRM and/or Marketing Analytics, with a proven track record of driving engagement, retention, and revenue across APAC Experience in direct-to-consumer, luxury beauty, or lifestyle industries is strongly preferred Demonstrated ability to design, lead, and execute end-to-end CRM strategies and lifecycle programs Advanced proficiency with CRM platforms and data visualization tools; Salesforce Marketing Cloud and Power BI experience is preferred Strong analytical skills, with the ability to interpret complex customer data and translate it into actionable strategies Up to date with data protection, privacy, and compliance legislation (e.g. GDPR, PDPA, China PIPL), with proven ability to embed these requirements into CRM practices Demonstrable team management and leadership skills, including the ability to coach and upskill regional and local teams Strong stakeholder management skills; able to lead CRM conversations with brand partners, senior management, and external partners Ability to prioritize, manage multiple workstreams, and deliver to deadlines Experience driving change management in CRM adoption, processes, and technology across diverse markets Hands-on experience working across Asia, specifically Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, Hong Kong, Taiwan, India Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law. Apply

To explore other careers opportunities, visit our careers page. If you have a question for us, please drop us an email. We regret to inform you that only shortlisted candidates will be contacted. Thank you. Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice. Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has its own panel of appointed agencies that we work with. Any agency interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any agency that does not have such agreement in place. Thank you for your understanding.

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Company Background Our client is a growing MLM company specializing in wellness products. In line with their expansion, they are looking for a

Customer Relationship Management (CRM) Manager

to be part of their dynamic team in

Puchong .

Job Responsibilities

Design and implement CRM strategies that improve customer satisfaction, retention, and loyalty, while also creating meaningful post-purchase engagement.

Develop creative methods to maintain customer interaction after purchase, ensuring customers feel continuous support from the company, even in cases without active sales representative contact.

Maintain and optimize the CRM platform to ensure data accuracy, seamless automation, and efficient workflows with all data accessible for reference, analysis, and reporting.

Create and execute loyalty programs, after-sales communication strategies, and educational content to build trust, strengthen relationships, and encourage repeat purchases.

Deliver a consistent and supportive experience across every stage of the customer journey, working closely with cross-functional teams.

Monitor and evaluate CRM campaign effectiveness, emphasizing post-purchase metrics such as repeat purchase rate, customer activity, and feedback.

Ensure CRM practices comply with relevant regulations and data privacy laws, safeguarding customer trust and business integrity.

Stay updated on CRM trends, tools, and technologies to introduce innovative solutions that enhance customer engagement and strengthen long-term bonds.

Job Requirements

Minimum a Bachelor's Degree in any relevant field.

At least 6 years of working experience in CRM Management, customer experience or related field where 2 years in lead/ managerial level.

Experience in customer segmentation, retention strategies and loyalty programs.

Knowledge of data protection regulations and CRM best practices.

Ability to manage multiple job in a fast-paced environment.

Excellent communication and interpersonal skills to collaborate with internal teams and engage customers effectively

Able to communicate in English & Mandarin (Due to business nature)

Working Hour Monday - Friday, 9:00am - 6:00pm

Only shortlisted candidate will be notify.

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Company Background:

Our client is a growing MLM company specializing in wellness products. In line with their expansion, they are looking for a Customer Relationship Management (CRM) Manager to be part of their dynamic team in Puchong .

Job Responsibilities:

• Design and implement CRM strategies that improve customer satisfaction, retention, and loyalty, while also creating meaningful post-purchase engagement.
• Develop creative methods to maintain customer interaction after purchase, ensuring customers feel continuous support from the company, even in cases without active sales representative contact.
• Maintain and optimize the CRM platform to ensure data accuracy, seamless automation, and efficient workflows with all data accessible for reference, analysis, and reporting.
• Create and execute loyalty programs, after-sales communication strategies, and educational content to build trust, strengthen relationships, and encourage repeat purchases.
• Deliver a consistent and supportive experience across every stage of the customer journey, working closely with cross-functional teams.
• Monitor and evaluate CRM campaign effectiveness, emphasizing post-purchase metrics such as repeat purchase rate, customer activity, and feedback.
• Ensure CRM practices comply with relevant regulations and data privacy laws, safeguarding customer trust and business integrity.
• Stay updated on CRM trends, tools, and technologies to introduce innovative solutions that enhance customer engagement and strengthen long-term bonds.

Job Requirements:

• Minimum a Bachelor's Degree in any relevant field.
• At least 6 years of working experience in CRM Management, customer experience or related field where 2 years in lead/ managerial level.
• Experience in customer segmentation, retention strategies and loyalty programs.
• Knowledge of data protection regulations and CRM best practices.
• Ability to manage multiple job in a fast-paced environment.
• Excellent communication and interpersonal skills to collaborate with internal teams and engage customers effectively
• Able to communicate in English & Mandarin (Due to business nature)

Working Hour:

Monday - Friday, 9:00am - 6:00pm

Only shortlisted candidate will be notify.

Senior Manager - CRM & Loyalty Company: MR DIY International

At MR DIY, we're more than a global home improvement brand, we're a catalyst for ambitious talent ready to grow beyond borders.

With over 5,000+ stores across 14 countries globally, we offer unmatched international exposure to those looking to build a meaningful, global career. From retail operations and merchandising to strategy, tech, and supply chain.

We are recruiting for a proactive and experienced

CRM Senior Manager

to lead the launch and ongoing management of our retail loyalty (membership) program. The ideal candidate will drive member acquisition, engagement, and retention by leveraging customer insights and data-driven marketing strategies.

Key Responsibilities

Develop and implement the end-to-end strategy for the loyalty program, including segmentation, member benefits, rewards structure, and lifecycle management.

Lead the CRM pre-launch setup and backend configuration, ensuring optimal system configuration, data mapping, integration with POS/e-commerce, user access setup, and workflow automations prior to go-live. Work closely with IT and vendors to test, troubleshoot, and optimize core CRM and loyalty system functions.

Lead cross-functional teams to coordinate project timelines and resources for successful program rollout and continuous improvement.

Oversee customer database management, ensuring data quality, integrity, and compliance with privacy regulations.

Generate actionable customer insights through CRM analytics to inform targeted and personalized campaigns.

Plan, execute, and optimize marketing campaigns to drive membership sign-up, activation, and retention.

Collaborate with marketing, sales, store operations, IT, and external vendors to maximize program effectiveness and integration.

Create and deliver regular reports on program KPIs such as membership growth, engagement, sales uplift, and campaign ROI.

Champion an excellent customer experience through ongoing feedback collection and program enhancements.

Train and support frontline staff in loyalty program operations and customer engagement tactics.

Requirements

Strong experience in CRM management, loyalty/membership programs, or customer lifecycle roles.

Strong analytical skills and proficiency in CRM/loyalty platforms and marketing automation tools.

Proven ability to design and execute data-driven marketing strategies.

Excellent organizational, project management, and cross-team collaboration skills.

Strong written and verbal communication; ability to present insights and recommendations to management.

Degree in Marketing, Business, Data Analytics, or a related field is preferred.

Familiarity with local data privacy laws and customer consent processes.

Train and support frontline staff in loyalty program operations and customer engagement tactics.

Additional Information

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industry: Retail

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