551 Creative Marketing jobs in Malaysia
Creative Marketing & Event Executive
Posted 12 days ago
Job Viewed
Job Description
We are an Award-Winning Marketing & Event Management Agency dedicated to delivering outstanding results for our clients. We provide comprehensive solutions for organizing product launches and events efficiently. Currently, we serve top property developers and FMCG companies to fulfill their marketing objectives.
Job Responsibilities- Lead or assist in creating impactful proposals with clear strategy, creative direction, and execution plans.
- Support campaign planning, branding, and content development.
- Coordinate event logistics and provide on-site support during execution.
- Work closely with clients, vendors, and internal teams to ensure smooth project delivery.
- Stay updated with market trends to generate fresh and relevant campaign ideas.
- Diploma/Degree in Marketing, Mass Communication, or related fields.
- At least 1 year of experience in creative marketing or events.
- Strong skills in PowerPoint and proposal writing.
- Proficient in English, Malay, and Mandarin.
- Creative, organized, and capable of managing tight timelines.
- Immediate availability is a plus.
- Creative Thinking
- Market Research
- Event Management
- Laptop Provided: All basic working equipment is provided by the company.
- Meal & Learn Sessions: Free breakfast/lunch during team sessions.
- Birthday Celebrations: Team bonding sessions and birthday celebrations.
- Weekend Event Allowances: Additional allowances for weekend events.
- Car Park Allowances: Provided to employees.
Creative Marketing & Event Executive
Posted 1 day ago
Job Viewed
Job Description
Lead or assist in creating impactful proposals with clear strategy, creative direction, and execution plans. Support campaign planning, branding, and content development. Coordinate event logistics and provide on-site support during execution. Work closely with clients, vendors, and internal teams to ensure smooth project delivery. Stay updated with market trends to generate fresh and relevant campaign ideas. Job Requirements
Diploma/Degree in Marketing, Mass Communication, or related fields. At least 1 year of experience in creative marketing or events. Strong skills in PowerPoint and proposal writing. Proficient in English, Malay, and Mandarin. Creative, organized, and capable of managing tight timelines. Immediate availability is a plus. Skills
Creative Thinking Market Research Event Management Company Benefits
Laptop Provided: All basic working equipment is provided by the company. Meal & Learn Sessions: Free breakfast/lunch during team sessions. Birthday Celebrations: Team bonding sessions and birthday celebrations. Weekend Event Allowances: Additional allowances for weekend events. Car Park Allowances: Provided to employees.
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Creative Director - Marketing
Posted 12 days ago
Job Viewed
Job Description
About Us
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.
We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.
The Role
We are seeking a Creative Director to lead the creative direction for our clients’ digital marketing campaigns and brand identities. In this role, you will define and oversee the creative vision, ensuring all assets and campaigns are effective and consistent with brand objectives. You will collaborate closely with cross-functional teams to deliver innovative solutions that drive results and strengthen our clients’ market presence.
Your responsibilities will include:
- Setting the strategic creative direction for digital marketing campaigns, translating each brand’s objectives at every stage of the funnel into compelling creative assets.
- Supervising the artistic direction for all client assets, including defining visual identities, establishing brand guidelines, and shaping brand tone of voice.
- Leading, building, and coaching the creative team—developing team structure, standard operating procedures (SOPs), ways of working (WOWs), and scopes of work (SOWs) to drive excellence and efficiency.
- Collaborating closely with business and performance marketing teams to ensure creative direction is fully aligned with each brand’s business goals and campaign strategies.
- Staying ahead of creative trends, continuously infusing innovative thinking and best practices into all creative outputs.
- Championing a culture of creativity, collaboration, and continuous improvement across the team.
Who we look for—the ideal profile:
- Bachelor’s degree in Design, Fine Arts, Marketing, Communications, or a related field.
- At least 8 years of experience in creative direction or art direction, with a proven track record in digital marketing and branding, ideally with regional or multi-market exposure.
- Demonstrated success in leading creative teams, developing brand identities, and delivering high-impact campaigns.
- Exceptional leadership, communication, and project management skills, with the ability to inspire teams and influence cross-functional stakeholders.
- Strong portfolio showcasing creative excellence across digital channels and asset types.
- Advanced understanding of digital marketing funnels and how creative assets drive results at each stage.
- Proactive, collaborative mindset and experience working across departments, cultures, and markets.
What we offer:
- Competitive compensation package
- Autonomy to lead high-impact projects with top-tier brands.
- Professional, high-paced, open, fun, collaborative and international team and culture
- Ample opportunities for professional development and career growth
- The chance to shape brand success across Southeast Asia’s digital commerce ecosystem.
Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties
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#J-18808-LjbffrCreative Director - Marketing
Posted 1 day ago
Job Viewed
Job Description
Creative Director
to lead the creative direction for our clients’ digital marketing campaigns and brand identities. In this role, you will define and oversee the creative vision, ensuring all assets and campaigns are effective and consistent with brand objectives. You will collaborate closely with cross-functional teams to deliver innovative solutions that drive results and strengthen our clients’ market presence. Your responsibilities will include: Setting the strategic creative direction for digital marketing campaigns, translating each brand’s objectives at every stage of the funnel into compelling creative assets. Supervising the artistic direction for all client assets, including defining visual identities, establishing brand guidelines, and shaping brand tone of voice. Leading, building, and coaching the creative team—developing team structure, standard operating procedures (SOPs), ways of working (WOWs), and scopes of work (SOWs) to drive excellence and efficiency. Collaborating closely with business and performance marketing teams to ensure creative direction is fully aligned with each brand’s business goals and campaign strategies. Staying ahead of creative trends, continuously infusing innovative thinking and best practices into all creative outputs. Championing a culture of creativity, collaboration, and continuous improvement across the team. Who we look for—the ideal profile: Bachelor’s degree in Design, Fine Arts, Marketing, Communications, or a related field. At least 8 years of experience in creative direction or art direction, with a proven track record in digital marketing and branding, ideally with regional or multi-market exposure. Demonstrated success in leading creative teams, developing brand identities, and delivering high-impact campaigns. Exceptional leadership, communication, and project management skills, with the ability to inspire teams and influence cross-functional stakeholders. Strong portfolio showcasing creative excellence across digital channels and asset types. Advanced understanding of digital marketing funnels and how creative assets drive results at each stage. Proactive, collaborative mindset and experience working across departments, cultures, and markets. What we offer: Competitive compensation package Autonomy to lead high-impact projects with top-tier brands. Professional, high-paced, open, fun, collaborative and international team and culture Ample opportunities for professional development and career growth The chance to shape brand success across Southeast Asia’s digital commerce ecosystem.
Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties #LI-YT1
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Marketing Creative Designer
Posted 12 days ago
Job Viewed
Job Description
Quantios offers a portfolio of SaaS solutions built for the trust and corporate services industry. With over 600 clients and 50 years of expertise, we help organisations streamline operations, manage compliance, and scale with confidence in a complex, cross-border environment.
As part of our in-house marketing team, you’ll help bring that vision to life through digital design and evolving our brand style. From social media and web to product storytelling and brand content, your work will shape how our brand is seen and experienced by customers around the world and drive commercial impact
Job Responsibilities:
- Create digital assets in the form of static designs, short-form videos or basic motion graphics to support marketing content that highlights product value, market leadership and customer and community engagement
- Design visuals for digital channels, brochures, sales decks, one-pagers and internal communications
- Support website content with banners, icons, illustrations and other branded visual elements
- Develop creative concepts and visual styles to support product storytelling and visual communication
- Ensure all designs are visually consistent, brand-aligned and adapted for various formats and channels
- Collaborate with marketing, product and content teams to deliver cohesive visuals aligned to audience needs and business goals
- Explore how design tools and emerging technologies, including AI, can improve creative quality, efficiency and output scalability
- Coordinate with external vendors or agencies for specialised creative production
Job Requirements:
- Minimum 2 years of experience in a design or creative role, ideally within a marketing or communications team
- Experience working on B2B, SaaS or professional services brands (whether in-house or at a creative agency) is a plus
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with experience in video and motion tools such as Premiere Pro or After Effects
- Strong visual sense with attention to layout, typography, consistency and detail
- Skilled at creating brand assets including icons, illustrations and templates
- A portfolio is required as part of your application and should include examples of video or motion content
Marketing Creative Designer
Posted 1 day ago
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Job Description
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Brand & Marketing Manager
Posted 8 days ago
Job Viewed
Job Description
This job is for a Brand & Marketing Manager who will shape and promote a brand through creative strategies and new product launches. You might like this job because you enjoy storytelling and collaborating with teams to make brands shine!
- Develop and execute overall brand strategy, positioning, and annual marketing plans to ensure brand consistency and market competitiveness.
- Monitor brand performance and implement strategies to enhance brand awareness, perception, and growth.
2. New Product Launch & Promotion
- Oversee the end-to-end process of new product launches, including market research, consumer insights, product naming, packaging design, pricing strategy, and go-to-market execution.
- Collaborate with R&D, operations, and supply chain teams to ensure smooth product launch timelines.
- Analyze product performance post-launch and optimize marketing strategies to maximize market acceptance and sales.
- Develop and execute content marketing strategies to enhance brand visibility and engagement across digital and social media platforms.
- Plan brand storytelling, product creative content, social media campaigns (FB, Instagram, TikTok, Xiaohongshu, etc.), and influencer collaborations to boost brand presence.
- Work closely with creative teams to produce high-quality brand visuals and copy that align with brand identity.
4. Brand Campaigns & Market Activation
- Plan and execute brand campaigns, including new product launches, seasonal promotions, pop-up events, and strategic brand partnerships.
Oversee both online and offline marketing activities, ensuring impactful execution and desired business outcomes.
- Stay ahead of market trends and consumer behaviors to develop innovative marketing strategies for increased brand exposure and conversion.
5. Project Management & Cross-functional Collaboration
- Manage and oversee brand marketing projects, ensuring timely execution and high-quality output.
- Coordinate with internal teams (product, operations, design, sales) and external partners (agencies, media, suppliers) to drive brand initiatives.
- Conduct regular market analysis and competitive benchmarking to refine brand strategies.
- Education: Bachelor's degree or higher in Marketing, Brand Management, Communications, Business Administration, or related fields.
- Experience: Minimum 5 years of brand & marketing management experience, preferably in the F&B industry.
- Skills: Strong expertise in brand promotion, content marketing, product launches, event planning, and project management.
- Sharp market insights with the ability to develop impactful brand campaigns and communication strategies.
- Excellent storytelling and branding skills, with proficiency in new media and social platform engagement.
- Strong cross-functional collaboration and stakeholder management skills to ensure effective teamwork.
- Analytical mindset with data-driven decision-making capabilities to optimize brand strategies.
- Languages: Fluent in English; proficiency in Chinese is a plus.
- Digital Marketing
- Marketing Management
- Event Management
- Brand Management
Contribution of EPF & SOCSO provided
Free ParkingWorried about parking fee for work? We got you covered!
BonusWe prepare bonuses for high-performing employees. You will get rewards if you achieve company targets!
Annual Dinners and EventsYearly dinners, festive season dinners, events, etc.
Peak Kitchen Sdn Bhd, with over 30 years of experience in the food and beverages industry, specializes in chicken rice and dim sum cuisines for all races. We also venture into fine dining omakase cuisine.
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Manager, Brand & Marketing
Posted 10 days ago
Job Viewed
Job Description
Strategy
• Determine and formulate Retail Marketing communication strategies for Malaysia, work closely with respective WRB business units to ensure alignment of business goals and agenda
• Manage and bring together creative expertise from creative agencies, event organisers, media house and/or media owners to deliver holistic and integrated communication strategies and approaches.
• Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities.
Business
• Design and execute campaign communication strategies to meet WRB needs.
• Use consumer, competitor and research insights to provide thought leadership to formulate marketing strategy that supports Malaysia’s brand & marketing and business strategy.
• Leverage on Group’s central research resources to obtain insights that will sharpen understanding of consumer needs and trends for informed decision making.
• Help achieve corporate ambition on building a strong and relevant global brand through close collaboration with regional/group brand team, adhering to guidelines and standardisation.
• Develop and implement the annual marketing plan/calendar.
• Manage marketing campaigns and programs to include Global and Regional Sponsorships.
• Drive digital marketing awareness with the Product & Segment teams via digital platforms.
• Forecast, measure and report results of marketing activities within agreed deadlines.
• Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes.
• Lead the delivery of WRB marketing activities in a framework that ensures all are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered brand positioning through consistency in tone, manner, look and feel.
Processes
• Ensure adherence to standard operating procedures and guidelines.
• Proactively manage advertising and media agencies.
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational.
People & Talent
• Cultivate teamwork and promote multi-tasking within the team.
• Ensure all WRB brand & marketing activities are aligned with plans, forecasts, and capacity models.
Risk Management
• Demonstrate shift towards anticipation of risk.
• Proactively identify and mitigate in country risk issues and ensure that they are reported/escalated in line with Group and local policies and procedures in a timely manner.
Governance
• Accountability for WRB Marketing budgets and marketing performance
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Corporate Affairs and Brand & Marketing team
Regulatory & Business Conduct
• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
• Wealth and Retail Banking team
• Saadiq team
• Shariah team
• Legal & Compliance
• Finance
Microsoft Excel, Words, Powerpoint
Digital Marketing
Understanding of Banking Products and Services Development
Customer/Market Focus
Budget Management
Marketing Channels
EDUCATION:BACHELOR’S DEGREE (PREFERABLY IN MARKETING)
TRAINING : MORE THAN2 YEARS BANKING EXPERIENCE
• BROAD KNOWLEDGE OF RETAIL BANKING PRODUCTS WITH TRACK RECORD PRODUCT MANAGEMENT / MARKETING
• GOOD ANALYTICAL SKILL
LANGUAGES:ENGLISH, BAHASA MALAYSIA, MANDARIN (OPTIONAL)
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Brand & Marketing Executive
Posted 12 days ago
Job Viewed
Job Description
This job is all about bringing our brand to life! You might like this job because you'll create cool campaigns, work with creative teams, and help our brand shine both online and offline, making a real impact in the marketing world.
RM 2200 - RM 4000
As our Brand & Marketing Executive, you will support and represent our group-level brand across all outlets by assisting in the development and execution of marketing and branding campaigns. Working closely with the team, you will help produce engaging designs, content, and campaigns for both online and offline channels, in line with our brand strategy and direction.
You will play an important role in promoting brand awareness externally and internally, contributing to the positive market perception and branding presence of Harborland.
We’re looking for someone with a collaborative mindset, strong attention to detail, and a passion for creative storytelling. The ideal candidate will bring fresh ideas to help the brand grow, support partnership initiatives, and contribute to positioning Harborland as a leader in the industry.
RESPONSIBILITIES
- Assist in implementing the brand strategy and ensuring consistent application across all platforms.
- Coordinate and support the development of creative assets (videos, photography, content, events) for online, offline, and on-ground channels.
- Assist in maintaining and applying Harborland branding guidelines and assets across all materials.
- Execute marketing and branding activities according to the strategic plan.
- Support campaign coordination to raise brand awareness, generate leads, and engage existing customers
- Assist in creating and curating content for all social media channels.
- Contribute to building Harborland’s presence as a thought leader and assist with influencer marketing activities.
- Collaborate with internal teams to support ongoing projects and workstreams.
- Assist in monitoring and reporting campaign performance, providing insights to guide improvements.
- Support social media and community management efforts.
- Assist in coordinating partnerships and collaborations.
- Bachelor’s degree or equivalent experience and exposure in the job scopes required.
- Ability to communicate and write in Bahasa Malaysia, English and Mandarin.
- Good understanding of content creation and digital marketing.
- Creative eye for design and familiarity with digital creative tools.
- Basic knowledge of social media platforms and current media trends. (mainly on Instagram, FB, TikTok)
- Some experience in online, offline, or on-ground marketing campaigns and activation is preferred.
Manager, Brand & Marketing
Posted 1 day ago
Job Viewed
Job Description
Strategy •
Determine and formulate Retail Marketing communication strategies for Malaysia, work closely with respective WRB business units to ensure alignment of business goals and agenda •
Manage and bring together creative expertise from creative agencies, event organisers, media house and/or media owners to deliver holistic and integrated communication strategies and approaches. •
Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities. Business •
Design and execute campaign communication strategies to meet WRB needs. •
Use consumer, competitor and research insights to provide thought leadership to formulate marketing strategy that supports Malaysia’s brand & marketing and business strategy. •
Leverage on Group’s central research resources to obtain insights that will sharpen understanding of consumer needs and trends for informed decision making. •
Help achieve corporate ambition on building a strong and relevant global brand through close collaboration with regional/group brand team, adhering to guidelines and standardisation. •
Develop and implement the annual marketing plan/calendar. •
Manage marketing campaigns and programs to include Global and Regional Sponsorships. •
Drive digital marketing awareness with the Product & Segment teams via digital platforms. •
Forecast, measure and report results of marketing activities within agreed deadlines. •
Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes. •
Lead the delivery of WRB marketing activities in a framework that ensures all are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered brand positioning through consistency in tone, manner, look and feel. Processes •
Ensure adherence to standard operating procedures and guidelines. •
Proactively manage advertising and media agencies. •
Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational. People & Talent •
Cultivate teamwork and promote multi-tasking within the team. •
Ensure all WRB brand & marketing activities are aligned with plans, forecasts, and capacity models. Risk Management •
Demonstrate shift towards anticipation of risk. •
Proactively identify and mitigate in country risk issues and ensure that they are reported/escalated in line with Group and local policies and procedures in a timely manner. Key Responsibilities
Governance •
Accountability for WRB Marketing budgets and marketing performance •
Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Corporate Affairs and Brand & Marketing team
Regulatory & Business Conduct •
Display exemplary conduct and live by the Group’s Values and Code of Conduct. •
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. •
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders •
Wealth and Retail Banking team •
Saadiq team •
Shariah team •
Legal & Compliance •
Finance Skills and Experience
Microsoft Excel, Words, Powerpoint Digital Marketing Understanding of Banking Products and Services Development Customer/Market Focus Budget Management Marketing Channels Qualifications
EDUCATION:BACHELOR’S DEGREE (PREFERABLY IN MARKETING) TRAINING : MORE THAN2 YEARS BANKING EXPERIENCE •
BROAD KNOWLEDGE OF RETAIL BANKING PRODUCTS WITH TRACK RECORD PRODUCT MANAGEMENT / MARKETING •
GOOD ANALYTICAL SKILL LANGUAGES:ENGLISH, BAHASA MALAYSIA, MANDARIN (OPTIONAL) About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we: Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing. Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations. Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum. Flexible working options based around home and office locations, with flexible working patterns. Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning. Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
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