38 Content Specialist jobs in Malaysia

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

KEY RESPONSIBILITIES

• You collaborate with the Talent Marketing Partner to proactively anticipate the customers needs and to provide actionable talent data insights.

• You implement marketing activities aligned to the overall global frameworks/ strategies in close collaboration with the P&C network.

• You have a good understanding of your customers and their respective business areas to translate their needs into talent marketing activities.

• You are the contact person for all content creation related talent marketing requests coming in via the intake portal in your respective region.

• As Talent Marketing Specialist, you are the expert on content creation, copywriting and creating social media posts, managing blog, video and graphics design projects until successful completion.

• You have a good eye for how to make texts and graphics appealing (e.g. on website, digital campaigns, or job ads).

• You will manage internal and external partners (e.g. agencies, freelancers, …) to ensure constant availability to create content

Who You Are

• Proficiency in Mandarin mandatory due to collaboration with China counterparts.

• You hold a B.S. degree with specialization in journalism, media, marketing or a similar field, or have several years of relevant work experience.

• A minimum of 2 years experience in the area of content creation and storytelling (text, audio, video), ideally with an agency background

• Expert Knowledge: You have a good understanding of marketing, and the role appealing content plays to make customers aware of a product, and finally light the desire to buy. It’s not different on the HR side where we need to create appealing content to attract and convince potential talent. For that, you have expert knowledge in Storytelling, and ideally some experience in video creation and graphic design . You have knowledge of the most common tools of video and graphics editing on the market, such as Adobe Creative Cloud and similar software .

• Passionate Marketeer: You have a deep passion for learning and growth. Seek to anticipate and communicate current & future trends.

• Driven by Data: You take the advantage of data to underlay your decision- making.

• Project Management: You are well organized and you are able to use agile methodologies in your daily work.

• Team Player: You enjoy being part of a team and working in a small, yet global community.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

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Talent Marketing Specialist page is loadedTalent Marketing Specialist Apply locations Petaling Jaya time type Full time posted on Posted Yesterday time left to apply End Date: July 31, 2025 (13 days left to apply) job requisition id 202504-109703

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

KEY RESPONSIBILITIES

• You collaborate with the Talent Marketing Partner to proactively anticipate the customers needs and to provide actionable talent data insights.

• You implement marketing activities aligned to the overall global frameworks/ strategies in close collaboration with the P&C network.

• You have a good understanding of your customers and their respective business areas to translate their needs into talent marketing activities.

• You are the contact person for all content creation related talent marketing requests coming in via the intake portal in your respective region.

• As Talent Marketing Specialist, you are the expert on content creation, copywriting and creating social media posts, managing blog, video and graphics design projects until successful completion.

• You have a good eye for how to make texts and graphics appealing (e.g. on website, digital campaigns, or job ads).

• You will manage internal and external partners (e.g. agencies, freelancers, …) to ensure constant availability to create content

Who You Are

• Proficiency in Mandarin mandatory due to collaboration with China counterparts.

• You hold a B.S. degree with specialization in journalism, media, marketing or a similar field, or have several years of relevant work experience.

• A minimum of 2 years experience in the area of content creation and storytelling (text, audio, video), ideally with an agency background

• Expert Knowledge: You have a good understanding of marketing, and the role appealing content plays to make customers aware of a product, and finally light the desire to buy. It’s not different on the HR side where we need to create appealing content to attract and convince potential talent. For that, you have expert knowledge in Storytelling, and ideally some experience in video creation and graphic design . You have knowledge of the most common tools of video and graphics editing on the market, such as Adobe Creative Cloud and similar software .

• Passionate Marketeer: You have a deep passion for learning and growth. Seek to anticipate and communicate current & future trends.

• Driven by Data: You take the advantage of data to underlay your decision- making.

• Project Management: You are well organized and you are able to use agile methodologies in your daily work.

• Team Player: You enjoy being part of a team and working in a small, yet global community.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Similar Jobs (2) Marketing Automation Specialist (Email Marketing) locations Petaling Jaya time type Full time posted on Posted 6 Days Ago time left to apply End Date: July 31, 2025 (13 days left to apply)Digital Campaign Delivery Specialist locations Petaling Jaya time type Full time posted on Posted 7 Days Ago time left to apply End Date: July 31, 2025 (13 days left to apply)

About Us

We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world.

That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow.

We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world.

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Paid Media & Content Specialist Posting Date : 06 Jun 2025 | Close Date :04 Sep 2025 Role Summary
We are seeking a Paid Media & Content Specialist to spearhead digital campaign execution, content creation, and media optimization for our growing portfolio of clients. This is a fast-paced, hands-on role ideal for a passionate individual who thrives on results and creative impact.
___
Key Responsibilities
• Develop and execute performance-driven digital marketing strategies tailored to client needs
• Take ownership of paid media budgets and continuously optimize for ROI
• Plan, implement, and refine campaigns across platforms: Meta, TikTok, Google, and Programmatic
• Collaborate with internal teams to deliver cohesive marketing strategies
• Draft short-form copywriting for ads, social media, and emails
• Ideate and develop creative visuals in partnership with designers
• Manage and support the creation of video content (e.g. influencer collaborations)
• Deliver analytical reports, performance reviews, and actionable insights
• Work with the sales team on proposals and presentations for new prospects
• Manage external contractors and content creators when necessary
• Ensure weekly and ad-hoc reporting on campaign progress and KPIs
___
Key Performance Indicators (KPIs)
• Projections Fulfillment: Achieve ≥80% of targets outlined in client proposals
• Client Retention: Ensure ≥70% satisfaction and renewal rate
• Creative Impact: Target ≥2% engagement rate for creative assets
• Brand Growth: Drive monthly follower growth of ≥5% where applicable
___
Candidate Requirements
• Education: Bachelor’s Degree in Marketing, Communications, or related field
• Language: Proficient in English
• Technical Skills: Experience with digital ad platforms (Meta, Google, TikTok), content creation, and campaign analytics tools preferred
• Strong creative thinking, analytical capability, and attention to detail

Sub Specialization : Marketing;Market Research;Marketing Commucation Type of Employment : Permanent Minimum Experience : 1 Year Work Location : Kuala Lumpur Salary Range : RM4500 - RM5500 Per month

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We're looking for a creative and community-focused Product Marketing & Content Specialist to elevate our brand voice, grow our online presence, and deepen engagement with our global audience. This role is ideal for someone who lives and breathes content strategy, social media, and community building — and who’s passionate about the intersection of education, technology, and impact.

Key Responsibilities

1. Develop and execute a multi-channel content strategy aligned with brand and business goals
2. Write and edit high-quality content including blog articles, social posts, newsletters, thought leadership pieces, product stories, and webinar materials
3. Plan, produce, and promote webinars in collaboration with internal experts and external guests to drive thought leadership, lead generation, and community engagement
4. Collaborate with internal teams (product, sales, customer success) to create content that educates, engages, and converts
5. Manage the content calendar and ensure consistent brand messaging and tone of voice across channels
6. Optimise content for SEO and performance metrics

Product Marketing

1. Collaborate with the product team to understand upcoming features and translate them into clear messaging, use cases, and benefits for target audiences
2. Create product-focused content such as feature announcements, use case guides, customer stories, and product explainer videos
3. Support go-to-market (GTM) strategies for new feature launches and enhancements
4. Collect and share customer insights, market trends, and competitor messaging to help refine positioning and content strategy
5. Partner with Sales and Customer Success to develop product enablement materials (FAQs, one-pagers, email sequences)

Community Engagement

1. Build and nurture our online community of educators, instructional designers, learners, and partners across social platforms, forums, and user groups
2. Launch and moderate online discussions, webinars, and community-driven events
3. Identify and collaborate with brand advocates, influencers, and partners to amplify reach and authenticity
4. Track community health and report on engagement metrics and insights

Requirements

1. 3+ years of experience in content marketing, product marketing, or community building in a B2B SaaS or edtech environment
2. Strong writing, editing, and storytelling skills (portfolio or writing samples required)
3. Experience translating technical concepts into customer-friendly language
4. Familiarity with go-to-market planning and working cross-functionally with product teams
5. Confident using digital tools such as HubSpot, WordPress, Canva, Figma, or similar
6. Proactive communicator with strong project management skills
7. Deep understanding of social media platforms, trends, and community growth tactics

Bonus Points

1. Experience marketing to education institutions, corporate L&D teams, or training providers
2. Familiarity with AI tools for content creation or community insights
3. Confidence in hosting or moderating webinars and live sessions

What is OpenLearning?

OpenLearning is an online learning platform that goes beyond content delivery to focus on community, connectedness, and learner engagement to motivate your learners.

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We're looking for a creative and community-focused

Product Marketing & Content Specialist

to elevate our brand voice, grow our online presence, and deepen engagement with our global audience. This role is ideal for someone who lives and breathes content strategy, social media, and community building — and who’s passionate about the intersection of education, technology, and impact.

Key Responsibilities

Develop and execute a multi-channel content strategy aligned with brand and business goals

Write and edit high-quality content including blog articles, social posts, newsletters, thought leadership pieces, product stories, and webinar materials

Plan, produce, and promote webinars in collaboration with internal experts and external guests to drive thought leadership, lead generation, and community engagement

Collaborate with internal teams (product, sales, customer success) to create content that educates, engages, and converts

Manage the content calendar and ensure consistent brand messaging and tone of voice across channels

Optimise content for SEO and performance metrics

Product Marketing

Collaborate with the product team to understand upcoming features and translate them into clear messaging, use cases, and benefits for target audiences

Create product-focused content such as feature announcements, use case guides, customer stories, and product explainer videos

Support go-to-market (GTM) strategies for new feature launches and enhancements

Collect and share customer insights, market trends, and competitor messaging to help refine positioning and content strategy

Partner with Sales and Customer Success to develop product enablement materials (FAQs, one-pagers, email sequences)

Community Engagement

Build and nurture our online community of educators, instructional designers, learners, and partners across social platforms, forums, and user groups

Launch and moderate online discussions, webinars, and community-driven events

Identify and collaborate with brand advocates, influencers, and partners to amplify reach and authenticity

Track community health and report on engagement metrics and insights

Requirements

3+ years of experience in content marketing, product marketing, or community building in a B2B SaaS or edtech environment

Strong writing, editing, and storytelling skills (portfolio or writing samples required)

Experience translating technical concepts into customer-friendly language

Familiarity with go-to-market planning and working cross-functionally with product teams

Confident using digital tools such as HubSpot, WordPress, Canva, Figma, or similar

Proactive communicator with strong project management skills

Deep understanding of social media platforms, trends, and community growth tactics

Bonus Points

Experience marketing to education institutions, corporate L&D teams, or training providers

Familiarity with AI tools for content creation or community insights

Confidence in hosting or moderating webinars and live sessions

What is OpenLearning? OpenLearning is an online learning platform that goes beyond content delivery to focus on community, connectedness, and learner engagement to motivate your learners.

#J-18808-Ljbffr

Paid Media & Content Specialist Posting Date : 06 Jun 2025 | Close Date :04 Sep 2025 Role Summary We are seeking a Paid Media & Content Specialist to spearhead digital campaign execution, content creation, and media optimization for our growing portfolio of clients. This is a fast-paced, hands-on role ideal for a passionate individual who thrives on results and creative impact. ___ Key Responsibilities • Develop and execute performance-driven digital marketing strategies tailored to client needs • Take ownership of paid media budgets and continuously optimize for ROI • Plan, implement, and refine campaigns across platforms: Meta, TikTok, Google, and Programmatic • Collaborate with internal teams to deliver cohesive marketing strategies • Draft short-form copywriting for ads, social media, and emails • Ideate and develop creative visuals in partnership with designers • Manage and support the creation of video content (e.g. influencer collaborations) • Deliver analytical reports, performance reviews, and actionable insights • Work with the sales team on proposals and presentations for new prospects • Manage external contractors and content creators when necessary • Ensure weekly and ad-hoc reporting on campaign progress and KPIs ___ Key Performance Indicators (KPIs) • Projections Fulfillment: Achieve ≥80% of targets outlined in client proposals • Client Retention: Ensure ≥70% satisfaction and renewal rate • Creative Impact: Target ≥2% engagement rate for creative assets • Brand Growth: Drive monthly follower growth of ≥5% where applicable ___ Candidate Requirements • Education: Bachelor’s Degree in Marketing, Communications, or related field • Language: Proficient in English • Technical Skills: Experience with digital ad platforms (Meta, Google, TikTok), content creation, and campaign analytics tools preferred • Strong creative thinking, analytical capability, and attention to detail

Sub Specialization : Marketing;Market Research;Marketing Commucation Type of Employment : Permanent Minimum Experience : 1 Year

Work Location

: Kuala Lumpur Salary Range : RM4500 - RM5500 Per month

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At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position

KEY RESPONSIBILITIES You collaborate with the Talent Marketing Partner to proactively anticipate the customers needs and to provide actionable talent data insights.

You implement marketing activities aligned to the overall global frameworks/ strategies in close collaboration with the P&C network.

You have a good understanding of your customers and their respective business areas to translate their needs into talent marketing activities.

You are the contact person for all content creation related talent marketing requests coming in via the intake portal in your respective region.

As Talent Marketing Specialist, you are the expert on content creation, copywriting and creating social media posts, managing blog, video and graphics design projects until successful completion.

You have a good eye for how to make texts and graphics appealing (e.g. on website, digital campaigns, or job ads).

You will manage internal and external partners (e.g. agencies, freelancers, …) to ensure constant availability to create content

Who You Are Proficiency in

Mandarin

mandatory due to collaboration with China counterparts.

You hold a B.S. degree with specialization in journalism, media, marketing or a similar field, or have several years of relevant work experience.

A minimum of 2 years experience in the area of content creation and storytelling (text, audio, video), ideally with an agency background

Expert Knowledge:

You have a good understanding of marketing, and the role appealing content plays to make customers aware of a product, and finally light the desire to buy. It’s not different on the HR side where we need to create appealing content to attract and convince potential talent. For that, you have expert knowledge in Storytelling, and ideally some experience in video creation and graphic design

.

You have knowledge of the most common tools of video and graphics editing on the market, such as Adobe Creative Cloud and similar software

.

Passionate Marketeer:

You have a deep passion for learning and growth. Seek to anticipate and communicate current & future trends.

Driven by Data:

You take the advantage of data to underlay your decision- making.

Project Management:

You are well organized and you are able to use agile methodologies in your daily work.

Team Player:

You enjoy being part of a team and working in a small, yet global community.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together. Roche is an Equal Opportunity Employer.

#J-18808-Ljbffr

Talent Marketing Specialist page is loaded Talent Marketing Specialist Apply locations Petaling Jaya time type Full time posted on Posted Yesterday time left to apply End Date: July 31, 2025 (13 days left to apply) job requisition id 202504-109703 At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position

KEY RESPONSIBILITIES You collaborate with the Talent Marketing Partner to proactively anticipate the customers needs and to provide actionable talent data insights.

You implement marketing activities aligned to the overall global frameworks/ strategies in close collaboration with the P&C network.

You have a good understanding of your customers and their respective business areas to translate their needs into talent marketing activities.

You are the contact person for all content creation related talent marketing requests coming in via the intake portal in your respective region.

As Talent Marketing Specialist, you are the expert on content creation, copywriting and creating social media posts, managing blog, video and graphics design projects until successful completion.

You have a good eye for how to make texts and graphics appealing (e.g. on website, digital campaigns, or job ads).

You will manage internal and external partners (e.g. agencies, freelancers, …) to ensure constant availability to create content

Who You Are Proficiency in

Mandarin

mandatory due to collaboration with China counterparts.

You hold a B.S. degree with specialization in journalism, media, marketing or a similar field, or have several years of relevant work experience.

A minimum of 2 years experience in the area of content creation and storytelling (text, audio, video), ideally with an agency background

Expert Knowledge:

You have a good understanding of marketing, and the role appealing content plays to make customers aware of a product, and finally light the desire to buy. It’s not different on the HR side where we need to create appealing content to attract and convince potential talent. For that, you have expert knowledge in Storytelling, and ideally some experience in video creation and graphic design

.

You have knowledge of the most common tools of video and graphics editing on the market, such as Adobe Creative Cloud and similar software .

Passionate Marketeer:

You have a deep passion for learning and growth. Seek to anticipate and communicate current & future trends.

Driven by Data:

You take the advantage of data to underlay your decision- making.

Project Management:

You are well organized and you are able to use agile methodologies in your daily work.

Team Player:

You enjoy being part of a team and working in a small, yet global community.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. Similar Jobs (2)

Marketing Automation Specialist (Email Marketing) locations Petaling Jaya time type Full time posted on Posted 6 Days Ago time left to apply End Date: July 31, 2025 (13 days left to apply) Digital Campaign Delivery Specialist locations Petaling Jaya time type Full time posted on Posted 7 Days Ago time left to apply End Date: July 31, 2025 (13 days left to apply) About Us

We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world.

#J-18808-Ljbffr

This job is for a Social Media Content Specialist who creates eye-catching posts for platforms like Instagram and TikTok. You might like this job because you get to blend creativity with strategy and engage with a vibrant online community! Develop and execute compelling social media content for platforms including Facebook, Instagram, TikTok, YouTube, and Xiaohongshu. Plan, shoot, and edit videos and photos for daily posts, stories, and special campaigns. Collaborate with the team to create original graphics, videos, and other multimedia content that align with the brand’s voice and visual identity. Implement the social media calendar, scheduling posts and ensuring timely delivery of content. Monitor social media trends, competitor activities, and industry developments to incorporate fresh ideas into campaigns. Collaborate with external teams (SEO, e-commerce, and paid ads) to align social media strategies with overarching marketing goals. Engagement & Community Building: Engage with followers by responding to comments, messages, and reviews in a timely and professional manner. Cultivate a strong community through organic interactions, polls, and user-generated content initiatives. Monitor customer feedback on platforms, escalating issues to the customer service team when necessary. Reporting & Analytics Track key performance indicators (KPIs) such as engagement rate, follower growth, reach, and impressions. Provide regular performance reports with insights and recommendations for optimizing social media efforts. Monitor platform health and recommend content adjustments based on trends and data. Work closely with creative, marketing, and sales teams to align content with broader campaigns. Coordinate with the livestream team to promote and support livestream sessions. Collaborate with influencers, content creators, and brand ambassadors to enhance brand visibility Job Requirements

Minimum 1-2 years of experience in social media management, content creation, or a similar role. Familiar with video shooting and editing software (e.g., Adobe Premiere, Canva, CapCut). Experience with social media platforms such as Facebook, Instagram, TikTok, YouTube, and Xiaohongshu. Strong copywriting and editing skills, with an ability to convey brand messages effectively. Proficiency in using social media management tools (e.g., Meta Business Suite). Excellent communication skills with attention to detail. Analytical mindset and experience with social media analytics tools (e.g., Google Analytics, Instagram Insights). Creative thinker with a proactive approach to problem-solving. Ability to work independently and as part of a team. Strong time management skills with the ability to handle multiple projects simultaneously. Skills

Social Media Marketing Social Media Management Videography Video Production Social Media Content Social Media Campaigns Social Media Company Benefits

Personal Certifications

We subsidised 100% of your learnings throughout your career here. Free Parking Space

Park within the company's compound and save on the parking fees! Personal Medical Card

Every permanent employee will have a medical insurance that covers hospitalisation, rooms & board Yearly Bonus + EXTRAAA

We give additional pay out on top of your bonus when the company does well! Annual Overseas Trip

We bring our company trip to the next level. No one does it like us. Annual Local Trip

Mandatory local trip around Malaysia every year! Our mission is to ease parent's life by providing quality comfort and safety product for babies as they grow into a safe and healthy childhood. Our ultimate goal is for every Malaysia parent to own a Koopers product.At Koopers, we design, create and distribute to more than 150 baby and maternity shops in Malaysia.

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