366 Content Optimization jobs in Malaysia
Content Marketing Coordinator
Posted 12 days ago
Job Viewed
Job Description
Airswift is the leading workforce solutions provider to the STEM industries. For over 40 years Airswift has been transforming lives through the provision of international workforce solutions to STEM industries. Today, we are an integrated team of over 900 employees across 37 countries, supporting over 8,000 contractors globally.
We are a people business – we transform lives through the world of work. We care about wellbeing, community engagement and our planet – we plant a tree for every person placed in a job globally! We have a passion for growth, including investing in the development of our people.
We support professionals looking for jobs with exceptional firms in the technology, construction, and engineering sectors.
Role Description
This is an exciting opportunity for you to join Airswift’s Central Marketing Team as our Content Marketing Coordinator and this is a remote role.This role is ideal for someone who loves transforming complex topics into engaging, well-researched content that informs and inspires. You’ll work across long-form articles, thought leadership pieces, and research-led content, helping position Airswift as a trusted voice in workforce solutions and recruitment for STEM industries.
We’re looking for a versatile, creative writer with a sharp eye for detail and a strategic mindset. Someone who can take data, trends, and technical insights and turn them into compelling narratives for HR professionals, business leaders, and STEM professionals around the world.
Principle Accountabilities:
- Develop high-quality, SEO-aligned content focused on recruitment, global workforce solutions, HR strategy, career advice, and STEM sector trends
- Plan and execute inbound content strategies that drive engagement, generate leads, and strengthen Airswift’s reputation as a thought leader in the staffing and workforce solutions space
- Research and write long-form content such as blogs, white papers, guides, and reports for a B2B and executive-level audience
- Support marketing campaigns with relevant written assets, including email copy, social media posts, and landing pages
- Ensure all content is accurate, well-structured, audience-specific, and aligned with brand tone and messaging
- Use analytics tools to review performance, identify trends, and refine content strategies based on data
- Contribute to regular content planning, idea generation, and gap analysis to support business objectives
Skills, Knowledge, and Experience:
- You have a minimum three (3) years of professional experience, including at least two (2) years in a content writing or copywriting role and/or
- You have a bachelor’s degree or equivalent university level degree, preferably in Communications, Marketing, English, Journalism, or a related field
- You possess excellent command of English writing, editing, and storytelling, and can adapt tone for technical, professional, and executive audiences (Even better if you can show us a portfolio of your past and recent work!)
- You have a proven ability to research complex topics (e.g. recruitment compliance, HR regulations, talent trends) and translate them into clear, engaging content
- You are interested in workforce dynamics, HR, recruitment strategies, and challenges affecting the global STEM talent market
- You are comfortable working with SEO and content management systems (HubSpot, WordPress, or similar)
- You are experienced with content planning and inbound marketing strategies
- You are self-motivated with a demonstrated ability to work independently and with minimal supervision
- You can prioritise managing multiple tasks concurrently and can meet time-sensitive deadlines during peak business periods
- Bonus: You have experience with Adobe Creative Suite or Canva for creating simple supporting visuals
- Bonus: You are familiar with the recruitment industry, employer branding, or international hiring processes
What we can offer you!
- Attractive monthly base salary + competitive commission/performance bonus.
- Genuine career progression opportunities, either locally or globally!
- World-class training programmes and development opportunities.
- Virtual Onboarding Events exclusively for new hires.
- Team driven environment, supportive culture with a focus on work-life balance.
- Career breaks available after one year.
- Real time recognition through our employee reward platform.
- Mental Health First Aiders to signpost you to support when you need it.
- Yearly destination trips as part of our High Flyers program (Dubai, Buenos Aires, etc…)
- Charity days for various important causes, such as Relay for Life and Earth Day.
- Growth - In life and business, one must grow to flourish and achieve high ambitions. Growth requires change, challenge, risk and sacrifice - we will always choose growth.
- Life – Above all else, we value life. The quality of life, both in and outside of work, profoundly influences our well-being and our impact on the world.
- Excellence - We deliver, holding ourselves accountable for results. Our customers see excellence in everything we do.
- Integrity - We are ethical, open, honest and authentic. People trust us to do the right thing for the right reason.
Visit our website and social media to find out more! -
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Diversity & Inclusion
At Airswift, we believe that diversity is critical to our success and makes us a great place to work. We are committed to building an equal opportunity workplace, the more inclusive we are - the better our work will be.
Please click here to view our privacy policy.
#J-18808-LjbffrContent & Marketing Manager
Posted 12 days ago
Job Viewed
Job Description
This job is for a Content & Marketing Manager at Metizoft, where you'll create engaging content to promote maritime sustainability in APAC. You might like this job because you’ll collaborate with diverse teams and directly impact ocean protection!
At Metizoft, we believe that sustainability starts with great ideas—and great people. As a global leader in maritime ESG, IHM, and green ship recycling solutions, we’re on a mission to help the industry thrive while protecting our oceans and communities. Our culture is built on collaboration, innovation, and a commitment to professional growth. Join us and be part of a team that values creativity, respect, and making a real difference.
About the RoleAre you passionate about creating impactful, localized content that inspires action and drives growth? We’re looking for a Content and Marketing Manager to join our global marketing team in Kuala Lumpur. Reporting to our Marketing Director in Norway, you’ll play a vital role in shaping Metizoft’s content strategy for the APAC region—crafting stories that matter, building engagement, and helping us lead the conversation on maritime sustainability.
This is a fantastic opportunity for someone who is eager to learn, enjoys working with diverse teams, and thrives in a fast-paced, purpose-driven environment. If you have a positive attitude, a growth mindset, and a desire to make an impact, we want to hear from you!
What You’ll Do- Develop and execute a content strategy for APAC, using customer insights, industry trends, and regulatory updates to create relevant, engaging content.
- Align all content with Metizoft’s global marketing objectives, ensuring consistency while adapting for local and cultural relevance.
- Create high-quality, localized and global content—blog posts, case studies, social media, visuals, and website copy—that drives brand awareness and lead generation.
- Collaborate with subject matter experts and the global marketing team to produce technically accurate, compelling content that addresses real customer needs.
- Manage the editorial calendar to ensure timely delivery of content and campaign assets.
- Analyze content performance and use data-driven insights to continuously improve our messaging and impact.
- Stay up to date with the latest trends in digital marketing, content creation, and maritime sustainability.
- Support the sales and business development team in APAC by designing and developing impactful brochures, presentation slides, exhibition booth materials, and other marketing collateral.
- Work closely with regional sales agents to create tailored marketing materials—both physical and digital—for each local territory, ensuring content is adapted and translated into the relevant local languages to maximize reach and engagement.
- Regional Marketing Representation:
Be the main marketing representative for Metizoft in the APAC region, acting as the bridge between our global strategy and local market needs. You’ll ensure all regional marketing initiatives align with Metizoft’s brand guidelines and values, safeguarding our brand identity and reputation across diverse markets. - Collaboration & Influence:
Work closely with the global marketing team and regional stakeholders to coordinate marketing efforts, share APAC market insights, and influence global campaigns. You’ll collaborate with sales, business development, and regional partners to maximize the impact of every initiative. - Performance Tracking & Optimisation:
Monitor and analyze the effectiveness of all content and marketing activities using tools like HubSpot and Google Analytics. You’ll provide regular reports on key metrics and leverage data-driven insights to continuously optimize our content strategy and marketing performance in the APAC region. - Professional & Personal Attributes:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 4+ years of experience in content marketing, copywriting, or digital marketing—ideally with exposure to B2B or technical industries.
- Excellent written and verbal communication skills in English; proficiency in additional APAC languages is a plus.
- Creative thinker with strong attention to detail and a passion for storytelling.
- Experience with SEO, social media, and digital marketing tools (e.g., Google Analytics, HubSpot, WordPress).
- Strong organizational skills, with the ability to manage multiple projects and deadlines.
- A positive, can-do attitude and eagerness to learn and grow.
- Ability to work independently and collaboratively in a multicultural, fast-paced environment.
- Strategic mindset with a hands-on approach to problem-solving and continuous improvement.
Marketing Communications
Marketing Strategies
Branding
HubSpot CRM
Google Analytics
Interpersonal Communications
Creative Thinking
Copywriting
Digital Marketing
Creative Problem Solving
Company Benefits Medical InsuranceWe cover medical fees for all the staff. Medical insurance will provided after confirmation and it covers in and out patient.
We provide allowances such as mobile phone, parking, etc.
You are entitled birthday leave to celebrate your birthdays with your loved ones.
13th monthMetizoft provides 13th month salary at the end of the year.
Metizoft is a leading consulting company providing ESG (Environmental Social Governance), LCA (Life Cycle Assessment), IHM (Inventory of Hazardous Material) & Chemical Solutions for a circular economy in the maritime industry. The company was founded in 2006 to develop SaaS (Software as a Service) for maritime customers. Since then, Metizoft has developed from being a green technology company for mapping.
#J-18808-LjbffrContent Marketing Executive
Posted 12 days ago
Job Viewed
Job Description
Are you interested in working for a growing automation company with a global workforce?
Content Marketing ExecutiveDepartment: Marcom - Marketing
- Develop and execute strategic design concepts on Product Marketing Strategy: working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results.
- Lead the creation of high-impact marketing content and promotional kits to enhance brand positioning and market engagement.
- Direct and manage professional photo and video production to support compelling content creation initiatives.
- Curate and produce engaging multimedia content that highlights key company events, activities, and thought leadership.
- Oversee and drive the execution of the monthly content calendar, ensuring alignment with marketing objectives and business goals.
- Manage and optimize the company’s digital presence across social media platforms, leveraging insights to enhance audience engagement and brand visibility.
- Industry Awareness: Stay informed on industry trends, emerging technologies, and best practices in digital marketing communication to drive innovation and maintain a competitive edge.
How did you first know about us? *: —Please choose an option—
* This vacancy is for Malaysia citizen only Yes, I'm a Malaysia Citizen
* I agree to the collection and use of my personal data by NSW Automation Sdn. Bhd. to respond to my inquiry, as described in the Privacy Policy .
Stay connected with us and never miss an update. Follow us on LinkedIn for the latest news and insights!
We are ready to answer your questions.Contact us at NSW Automation or submit a business inquiry online.
#J-18808-LjbffrContent & Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Are you passionate about creating impactful, localized content that inspires action and drives growth? We’re looking for a Content and Marketing Manager to join our global marketing team in Kuala Lumpur. Reporting to our Marketing Director in Norway, you’ll play a vital role in shaping Metizoft’s content strategy for the APAC region—crafting stories that matter, building engagement, and helping us lead the conversation on maritime sustainability. This is a fantastic opportunity for someone who is eager to learn, enjoys working with diverse teams, and thrives in a fast-paced, purpose-driven environment. If you have a positive attitude, a growth mindset, and a desire to make an impact, we want to hear from you! What You’ll Do
Develop and execute a content strategy for APAC, using customer insights, industry trends, and regulatory updates to create relevant, engaging content. Align all content with Metizoft’s global marketing objectives, ensuring consistency while adapting for local and cultural relevance. Create high-quality, localized and global content—blog posts, case studies, social media, visuals, and website copy—that drives brand awareness and lead generation. Collaborate with subject matter experts and the global marketing team to produce technically accurate, compelling content that addresses real customer needs. Manage the editorial calendar to ensure timely delivery of content and campaign assets. Analyze content performance and use data-driven insights to continuously improve our messaging and impact. Stay up to date with the latest trends in digital marketing, content creation, and maritime sustainability. Support the sales and business development team in APAC by designing and developing impactful brochures, presentation slides, exhibition booth materials, and other marketing collateral. Work closely with regional sales agents to create tailored marketing materials—both physical and digital—for each local territory, ensuring content is adapted and translated into the relevant local languages to maximize reach and engagement. Job Requirements
What We’re Looking For
Regional Marketing Representation: Be the main marketing representative for Metizoft in the APAC region, acting as the bridge between our global strategy and local market needs. You’ll ensure all regional marketing initiatives align with Metizoft’s brand guidelines and values, safeguarding our brand identity and reputation across diverse markets. Collaboration & Influence: Work closely with the global marketing team and regional stakeholders to coordinate marketing efforts, share APAC market insights, and influence global campaigns. You’ll collaborate with sales, business development, and regional partners to maximize the impact of every initiative. Performance Tracking & Optimisation: Monitor and analyze the effectiveness of all content and marketing activities using tools like HubSpot and Google Analytics. You’ll provide regular reports on key metrics and leverage data-driven insights to continuously optimize our content strategy and marketing performance in the APAC region. Professional & Personal Attributes: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 4+ years of experience in content marketing, copywriting, or digital marketing—ideally with exposure to B2B or technical industries. Excellent written and verbal communication skills in English; proficiency in additional APAC languages is a plus. Creative thinker with strong attention to detail and a passion for storytelling. Experience with SEO, social media, and digital marketing tools (e.g., Google Analytics, HubSpot, WordPress). Strong organizational skills, with the ability to manage multiple projects and deadlines. A positive, can-do attitude and eagerness to learn and grow. Ability to work independently and collaboratively in a multicultural, fast-paced environment. Strategic mindset with a hands-on approach to problem-solving and continuous improvement. Skills
Marketing Communications Marketing Strategies Branding HubSpot CRM Google Analytics Interpersonal Communications Creative Thinking Copywriting Digital Marketing Creative Problem Solving Company Benefits
Medical Insurance
We cover medical fees for all the staff. Medical insurance will provided after confirmation and it covers in and out patient. We provide allowances such as mobile phone, parking, etc. You are entitled birthday leave to celebrate your birthdays with your loved ones. 13th month
Metizoft provides 13th month salary at the end of the year. Metizoft is a leading consulting company providing ESG (Environmental Social Governance), LCA (Life Cycle Assessment), IHM (Inventory of Hazardous Material) & Chemical Solutions for a circular economy in the maritime industry. The company was founded in 2006 to develop SaaS (Software as a Service) for maritime customers. Since then, Metizoft has developed from being a green technology company for mapping.
#J-18808-Ljbffr
Content Marketing Executive
Posted 1 day ago
Job Viewed
Job Description
Department:
Marcom - Marketing Develop and execute strategic design concepts on Product Marketing Strategy: working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results. Lead the creation of high-impact marketing content and promotional kits to enhance brand positioning and market engagement. Direct and manage professional photo and video production to support compelling content creation initiatives. Curate and produce engaging multimedia content that highlights key company events, activities, and thought leadership. Oversee and drive the execution of the monthly content calendar, ensuring alignment with marketing objectives and business goals. Manage and optimize the company’s digital presence across social media platforms, leveraging insights to enhance audience engagement and brand visibility. Industry Awareness: Stay informed on industry trends, emerging technologies, and best practices in digital marketing communication to drive innovation and maintain a competitive edge. How did you first know about us? *: —Please choose an option— * This vacancy is for Malaysia citizen only Yes, I'm a Malaysia Citizen
* I agree to the collection and use of my personal data by NSW Automation Sdn. Bhd. to respond to my inquiry, as described in the Privacy Policy .
Stay connected with us and never miss an update. Follow us on LinkedIn for the latest news and insights! We are ready to answer your questions.Contact us at NSW Automation or submit a business inquiry online.
#J-18808-Ljbffr
Content Marketing Coordinator
Posted 1 day ago
Job Viewed
Job Description
Airswift is the leading workforce solutions provider to the STEM industries. For over 40 years Airswift has been transforming lives through the provision of international workforce solutions to STEM industries. Today, we are an integrated team of over 900 employees across 37 countries, supporting over 8,000 contractors globally.
We are a people business – we transform lives through the world of work. We care about wellbeing, community engagement and our planet – we plant a tree for every person placed in a job globally! We have a passion for growth, including investing in the development of our people.
We support professionals looking for jobs with exceptional firms in the technology, construction, and engineering sectors.
Role Description
This is an exciting opportunity for you to join Airswift’s Central Marketing Team as our
Content Marketing Coordinator and
this is a remote role.This role is ideal for someone who loves transforming complex topics into engaging, well-researched content that informs and inspires. You’ll work across long-form articles, thought leadership pieces, and research-led content, helping position Airswift as a trusted voice in workforce solutions and recruitment for STEM industries.
We’re looking for a versatile, creative writer with a sharp eye for detail and a strategic mindset. Someone who can take data, trends, and technical insights and turn them into compelling narratives for HR professionals, business leaders, and STEM professionals around the world.
Principle Accountabilities:
Develop high-quality, SEO-aligned content focused on recruitment, global workforce solutions, HR strategy, career advice, and STEM sector trends Plan and execute inbound content strategies that drive engagement, generate leads, and strengthen Airswift’s reputation as a thought leader in the staffing and workforce solutions space Research and write long-form content such as blogs, white papers, guides, and reports for a B2B and executive-level audience Support marketing campaigns with relevant written assets, including email copy, social media posts, and landing pages Ensure all content is accurate, well-structured, audience-specific, and aligned with brand tone and messaging Use analytics tools to review performance, identify trends, and refine content strategies based on data Contribute to regular content planning, idea generation, and gap analysis to support business objectives
Skills, Knowledge, and Experience: You have a minimum three (3) years of professional experience, including at least two (2) years in a content writing or copywriting role and/or You have a bachelor’s degree or equivalent university level degree, preferably in Communications, Marketing, English, Journalism, or a related field You possess excellent command of English writing, editing, and storytelling, and can adapt tone for technical, professional, and executive audiences (Even better if you can show us a portfolio of your past and recent work!) You have a proven ability to research complex topics (e.g. recruitment compliance, HR regulations, talent trends) and translate them into clear, engaging content You are interested in workforce dynamics, HR, recruitment strategies, and challenges affecting the global STEM talent market You are comfortable working with SEO and content management systems (HubSpot, WordPress, or similar) You are experienced with content planning and inbound marketing strategies You are self-motivated with a demonstrated ability to work independently and with minimal supervision You can prioritise managing multiple tasks concurrently and can meet time-sensitive deadlines during peak business periods Bonus: You have experience with Adobe Creative Suite or Canva for creating simple supporting visuals Bonus: You are familiar with the recruitment industry, employer branding, or international hiring processes
What we can offer you!
Attractive monthly base salary + competitive commission/performance bonus. Genuine career progression opportunities, either locally or globally! World-class training programmes and development opportunities. Virtual Onboarding Events exclusively for new hires. Team driven environment, supportive culture with a focus on work-life balance. Career breaks available after one year. Real time recognition through our employee reward platform. Mental Health First Aiders to signpost you to support when you need it. Yearly destination trips as part of our High Flyers program (Dubai, Buenos Aires, etc…) Charity days for various important causes, such as Relay for Life and Earth Day. Our Core Values:
Growth
- In life and business, one must grow to flourish and achieve high ambitions. Growth requires change, challenge, risk and sacrifice - we will always choose growth. Life
– Above all else, we value life. The quality of life, both in and outside of work, profoundly influences our well-being and our impact on the world. Excellence
- We deliver, holding ourselves accountable for results. Our customers see excellence in everything we do. Integrity
- We are ethical, open, honest and authentic. People trust us to do the right thing for the right reason.
Visit our website and social media to find out more! - The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Diversity & Inclusion At Airswift, we believe that diversity is critical to our success and makes us a great place to work. We are committed to building an equal opportunity workplace, the more inclusive we are - the better our work will be.
Please click
here
to view our privacy policy.
#J-18808-Ljbffr
Senior Content Marketing Specialist
Posted today
Job Viewed
Job Description
Collateral Creation & Management
Develop and execute content marketing strategy: Create high-quality sales enablement and marketing materials including brochures, case studies, pitch decks and digital assets that align with product launches and go-to-market strategies.
Design Visual Assets: Utilize graphic design skills to produce infographics, visual templates, and other creative assets that enhance product narratives.
Manage the end-to-end production of video content, including editing, motion graphics, and on-screen messaging.
Work closely with regional marketing teams to adapt content for local markets.
Collaboration & Support
Cross-Functional Partnership: Work closely with Product Marketing, Marketing, Sales, Product and Customer Success teams to ensure collateral meets diverse stakeholder needs and is aligned with overall product strategy.
Feedback Integration: Gather insights from various teams and customer feedback to continually improve the effectiveness and impact of product materials.
Who are you? What will make you successful
Curiosity, you will naturally gravitate to try to understand why things work in certain ways and how can we do better
You are a go-to-market content strategist who loves pushing the boundaries and loves storytelling with data
Strong copywriting skills
Experience/familiarity with video production, including scripting, editing, and publishing.
Flexibility to adapt to evolving priorities.
Ability to manage multiple projects and stakeholders in a fast-paced environment.
Comfortable working cross-functionally with product, sales, and design teams.
What You'll Need to Bring to the Role
Content Creation: You will have experience with turning technical product details into engaging narratives, in a B2B and/or tech environment.
Graphic Design Proficiency: Strong skills in graphic design using tools such as Adobe Creative Suite, Figma, or Canva to create visually compelling collateral.
Analytical Expertise: Experience in market research, competitive analysis, and data-driven decision-making within a content marketing context.
Industry Insight: Familiarity with typical product marketing areas, including go-to-market strategy, collateral development, and performance analysis.
About Experian
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com
Experience and Skills
Bachelor's Degree in Marketing, Communications, Graphic Design, or a related field with 5+ years of experience
Everyone has different experience, and so please don’t rule yourself out if you cannot ‘tick’ all of the qualities mentioned above. Talk to us about the experience that you do have.
Additional information
Why choose us?
Our colleagues’ health and wellbeing is a top priority for us, that’s why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or planning for the future, we have a range of flexible options to have you covered!
At Experian we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. We care about work that works, whether that’s about where you work or adjusting your hours to fit better with your life. Our flexible working practices, including our hybrid working model where employees can split their working time between the office and their home, support our belief that this balance brings long-lasting benefits for our business as well as our people. So that you can love where you work please discuss what works for you with your recruiter during the hiring process.
Personal development – Career pathway for professional growth supported by learning and development programmes and unlimited access to educational training courses and materials.
Work environment – A recognised strong team spirit at our office in VIctoria, London, with the opportunity for flexible working hours and working from home.
Benefits package – Corporate discounts, life insurance, Experian share options scheme, generous pensions package and annual bonus scheme, and free lunch once per week in office.
Work-life balance – 25 paid leave and 3 additional paid days for volunteering activities in your local community.
Additional Information
Experian’s global data quality division (EDQ) provides innovative data intelligence solutions that empower organisations of all sizes and sectors to achieve trust in their customer data. With accurate and reliable data, organisations can reduce costs, mitigate business risk and build better relationships with their customers.
We are seeking a Content Marketing Specialist to join EDQ’s Global Product Marketing function. Based in Malaysia, you will work closely with Global Product, regional Product Marketing, Sales, Partnerships and Marketing teams globally to drive revenue growth through executing product marketing content strategies and supporting sales enablement across all stages of the buying process. This role blends strong content creation skills with visual storytelling, requiring proficiency in design and videography to produce compelling, on-brand assets that drive engagement and conversion.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
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About the latest Content optimization Jobs in Malaysia !
Content Marketing Specialist (B2B)
Posted 12 days ago
Job Viewed
Job Description
We are a digital health therapeutics company operating across SEA, focused on the intersection of mental health and physical chronic diseases. We combine behavioral science, psychology, data science, and digital design to help companies, healthcare providers, and ultimately, people on achieving a healthier lifestyle.
Responsibilities:- Collaborate with the marketing team to develop a comprehensive B2B content marketing strategy aligned with the company's goals, target audience, and brand positioning.
- Create high-quality, engaging, and informative content for various B2B channels, including articles, blog posts, white papers, case studies, e-books, infographics, website pages, and more.
- Stay updated with the latest trends, news, and developments in the health and wellness industry, specifically within the B2B landscape, and conduct market research to identify content opportunities and provide insights for content creation.
- Optimize content for search engines, conduct keyword research, implement on-page SEO best practices, and optimize content structure and formatting.
- Plan and execute content distribution strategies across various B2B channels, such as industry publications, online forums, social media platforms, email campaigns, and partnerships, to increase brand exposure and reach the target audience.
- Collaborate with the Business Development team to develop content assets that support lead generation efforts, such as landing pages and email campaigns.
- Prepare monthly reports and analyze content trends to optimize content strategies and improve campaign effectiveness.
- Develop and build thought leadership content written from the specific point of view of executives and subject matter experts.
- Turn data and research into compelling narratives that establish a company’s expertise and viewpoints.
- Work closely with the Marketing team to develop content roadmaps with topics that create demand and engage buyers at each stage of the buyer journey, and ensure that the designs align with the needs of its target audience.
- Strong track record of planning and creating engaging content in multiple formats.
- Good command of English (verbally and written) with a keen eye for detail.
- Capable of clearly articulating rationale behind ideas, strategies, and decisions.
- Ability to translate complex and technical information into simple educational content for B2B audience.
- Strong understanding of SEO best practices and experience with keyword research and optimization.
- Excellent project management and organizational skills, with the ability to meet deadlines and manage multiple priorities.
- Flexible and resilient in handling ambiguity and rapid change.
- Team player with excellent interpersonal skills, able to collaborate effectively with cross-functional teams.
- Medical Insurance or Allowance: Your well-being is our priority.
- Free use of our digital healthcare app, providing 24/7 access to medical experts.
- Free therapy sessions: Mental health matters too!
- We empower teams to prioritize customer value and plan their way to achieve it.
- We love our get-togethers - be they virtual or physical, over lunch or even outings.
- We encourage the use of our unlimited vacation days policy! (just ensure your team isn't left in the lurch)
- We thrive on principles like "Act like an Owner", "Keep it Simple", "Try and Error", "Fail fast", "Disagree and Commit", and "Think Big".
We're a diverse group of Scuba Divers, Cooks, Travelers, and Enigmatologists (you might need to Google that!), Video Gamer heroes, Movie Buffs, Readers, Swimmers, Board Gamers, Music Lovers, and every other variety of people. You'll find a friend in someone here!
Working with state-of-the-art AI technologies and the latest tools, you'll be learning from industry experts in a practical data-driven business environment. Bring your ideas, see them come to life, and impact our business and the people we serve.
#J-18808-LjbffrContent Marketing Team Lead
Posted 12 days ago
Job Viewed
Job Description
We are seeking a Content Marketing Team Lead to assist the Head of Marketing Operations in developing and executing content strategies that drive brand awareness, engage our target audience, and generate leads. You will play a key role in shaping our brand voice, ensuring consistency across all content channels, and aligning with the organization’s strategy, commitments, and goals.
Your Key Responsibilities:• Develop and execute a comprehensive content marketing strategy, including blog posts, articles, social media, videos, infographics, case studies, and whitepapers, aligned with the company’s goals and target audience.
• Manage the content calendar for all brands, ensuring timely delivery of content that meets deadlines and aligns with marketing campaigns.
• Conduct thorough research on industry trends, target audience preferences, and competitors' content strategies to identify opportunities for differentiation and innovation.
• Collaborate with cross-functional teams, including marketing, design, and product, to ensure content aligns with brand guidelines and supports overall marketing initiatives.
• Optimize content for SEO, incorporating relevant keywords and best practices to improve organic search rankings and website traffic.
• Monitor and analyze content performance metrics using tools like Google Analytics to gain insights and make data-driven recommendations for improvement.
• Minimum Advanced/Graduate Diploma, preferably a Bachelor’s Degree in Marketing, Advertising & Design, Mass Communications, or Media.
• In-depth experience in Digital Marketing, SEO, Media Marketing, and Copywriting.
• Minimum of 3 to 5 years of relevant and proven working experience.
• Strong interpersonal and relationship management skills.
• Creative thinker, storyteller, problem solver, and detail oriented.
• Strong influencing, facilitation, organizational, and prioritization skills.
Senior Content Marketing Specialist
Posted 12 days ago
Job Viewed
Job Description
- Department: Marketing and Communications
- Schedule: Full Time
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com
Job DescriptionDevelop and execute content marketing strategy: Create high-quality sales enablement and marketing materials including brochures, case studies, pitch decks and digital assets that align with product launches and go-to-market strategies.
Design Visual Assets: Utilize graphic design skills to produce infographics, visual templates, and other creative assets that enhance product narratives.
Manage the end-to-end production of video content, including editing, motion graphics, and on-screen messaging.
Work closely with regional marketing teams to adapt content for local markets.
Cross-Functional Partnership: Work closely with Product Marketing, Marketing, Sales, Product and Customer Success teams to ensure collateral meets diverse stakeholder needs and is aligned with overall product strategy.
Feedback Integration: Gather insights from various teams and customer feedback to continually improve the effectiveness and impact of product materials.
Who are you? What will make you successful
Curiosity, you will naturally gravitate to try to understand why things work in certain ways and how can we do better
You are a go-to-market content strategist who loves pushing the boundaries and loves storytelling with data
Experience/familiarity with video production, including scripting, editing, and publishing.
Flexibility to adapt to evolving priorities.
Ability to manage multiple projects and stakeholders in a fast-paced environment.
Comfortable working cross-functionally with product, sales, and design teams.
What You'll Need to Bring to the Role
Content Creation: You will have experience with turning technical product details into engaging narratives, in a B2B and/or tech environment.
Graphic Design Proficiency: Strong skills in graphic design using tools such as Adobe Creative Suite, Figma, or Canva to create visually compelling collateral.
Analytical Expertise: Experience in market research, competitive analysis, and data-driven decision-making within a content marketing context.
Industry Insight: Familiarity with typical product marketing areas, including go-to-market strategy, collateral development, and performance analysis.
QualificationsBachelor's Degree in Marketing, Communications, Graphic Design, or a related field with 5+ years of experience
Everyone has different experience, and so please don’t rule yourself out if you cannot ‘tick’ all of the qualities mentioned above. Talk to us about the experience that you do have.
Additional information
Why choose us?
Our colleagues’ health and wellbeing is a top priority for us, that’s why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or planning for the future, we have a range of flexible options to have you covered!
At Experian we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. We care about work that works, whether that’s about where you work or adjusting your hours to fit better with your life. Our flexible working practices, including our hybrid working model where employees can split their working time between the office and their home, support our belief that this balance brings long-lasting benefits for our business as well as our people. So that you can love where you work please discuss what works for you with your recruiter during the hiring process.
Personal development – Career pathway for professional growth supported by learning and development programmes and unlimited access to educational training courses and materials.
Work environment – A recognised strong team spirit at our office in VIctoria, London, with the opportunity for flexible working hours and working from home.
Benefits package – Corporate discounts, life insurance, Experian share options scheme, generous pensions package and annual bonus scheme, and free lunch once per week in office.
Work-life balance – 25 paid leave and 3 additional paid days for volunteering activities in your local community.
Additional InformationExperian’s global data quality division (EDQ) provides innovative data intelligence solutions that empower organisations of all sizes and sectors to achieve trust in their customer data. With accurate and reliable data, organisations can reduce costs, mitigate business risk and build better relationships with their customers.
We are seeking a Content Marketing Specialist to join EDQ’s Global Product Marketing function. Based in Malaysia, you will work closely with Global Product, regional Product Marketing, Sales, Partnerships and Marketing teams globally to drive revenue growth through executing product marketing content strategies and supporting sales enablement across all stages of the buying process. This role blends strong content creation skills with visual storytelling, requiring proficiency in design and videography to produce compelling, on-brand assets that drive engagement and conversion.
Experian Careers - Creating a better tomorrow together
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