What Jobs are available for Consumer Strategy Manager in Malaysia?
Showing 3 Consumer Strategy Manager jobs in Malaysia
Director, Consumer Marketing
Mastercard
Posted 4 days ago
Job Viewed
Job Description
**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Consumer Marketing
The Director, Consumer Marketing, develops a fully integrated strategy for the business. He/She is responsible in marketing of media assets through campaigns, promotions and events, using new and innovative marketing methods for B2C, B2B and B2B2C initiatives. He/She is responsible for the use of integrated channels to attract customers and increase our brand awareness as well as running ongoing initiatives with strategic partners in market like banks, e-communication players, fintechs etc.
This person will also oversees marketing and public relations efforts. The marketing director uses analytics to identify suitable channels for targeted customers, and review marketing activities and the return on investment (ROI). builds good relationships with key strategic partners and is able to work within given budgets. also works with key internal partners to ensure alignment with the organization's plans. This person should be customer-centric with good business knowledge, is a strong leader, who is able to speak well and develop a highly competent team of co-workers.
Role
- Manage budgets based on business priorities and analysis of return on investment (ROI).
- Work with appointed agencies on marketing, media and communications.
- Assign budgets to integrated channels and platforms with high returns.
- Determine strategies and actions to promote the company's brand image.
- Determine indicators to track the performance of marketing and media projects and ensure that we are able to maximize the investment for us and our partners
- Develop new ways to engage the community to improve customer experience and loyalty.
- Direct messaging and campaign strategies for media assets and business priorities.
- Guide strategies to promote the use of digital marketing channels.
- Lead the planning of marketing campaign launches for media assets, including media briefs.
- Provide advice in communicating the key messages during events.
- Review customer insights to identify the marketing strategies for media assets.
- Develop and measure social media content and manage our social publishing calendar.
- Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.
Role Requirements:
- At least a Bachelor's degree in business, marketing, communications, or related field with at least 15 years of work experience
- Experience in managing the marketing function in a Multinational organization preferred
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Excellent communication skills
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Experience with digital marketing forms such as social media marketing and content marketing.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Director, Consumer Marketing
The Director, Consumer Marketing, develops a fully integrated strategy for the business. He/She is responsible in marketing of media assets through campaigns, promotions and events, using new and innovative marketing methods for B2C, B2B and B2B2C initiatives. He/She is responsible for the use of integrated channels to attract customers and increase our brand awareness as well as running ongoing initiatives with strategic partners in market like banks, e-communication players, fintechs etc.
This person will also oversees marketing and public relations efforts. The marketing director uses analytics to identify suitable channels for targeted customers, and review marketing activities and the return on investment (ROI). builds good relationships with key strategic partners and is able to work within given budgets. also works with key internal partners to ensure alignment with the organization's plans. This person should be customer-centric with good business knowledge, is a strong leader, who is able to speak well and develop a highly competent team of co-workers.
Role
- Manage budgets based on business priorities and analysis of return on investment (ROI).
- Work with appointed agencies on marketing, media and communications.
- Assign budgets to integrated channels and platforms with high returns.
- Determine strategies and actions to promote the company's brand image.
- Determine indicators to track the performance of marketing and media projects and ensure that we are able to maximize the investment for us and our partners
- Develop new ways to engage the community to improve customer experience and loyalty.
- Direct messaging and campaign strategies for media assets and business priorities.
- Guide strategies to promote the use of digital marketing channels.
- Lead the planning of marketing campaign launches for media assets, including media briefs.
- Provide advice in communicating the key messages during events.
- Review customer insights to identify the marketing strategies for media assets.
- Develop and measure social media content and manage our social publishing calendar.
- Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard's suite of marketing assets.
Role Requirements:
- At least a Bachelor's degree in business, marketing, communications, or related field with at least 15 years of work experience
- Experience in managing the marketing function in a Multinational organization preferred
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Excellent communication skills
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Experience with digital marketing forms such as social media marketing and content marketing.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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Consumer Marketing Manager
Petaling Jaya, Selangor
Nestle
Posted 14 days ago
Job Viewed
Job Description
**Position Snapshot**
Location: Petaling Jaya, MY
Company: Nestle Malaysia
Full-time
Bachelor's Degree
10+ years of experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are seeking a dynamic Consumer Marketing Manager to drive the development of a profitable and sustainable product portfolio. This role requires leveraging compelling consumer insights to build strong brands and achieve brand objectives. The successful candidate will also be responsible for developing and leading a high-performing brand team.
**A day in the life of a Consumer Marketing Manager**
+ Responsible for developing category and brand MBS vision and strategy.
+ Accountable for setting long term strategic direction for category and brands through clear inspiring visions & brand essence aligned with the market and SBU.
+ Accountable for generating compelling consumer insight to develop winning brand portfolio / category strategies versus competition.
+ Accountable for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the category & brands in line with business objectives.
+ Accountable for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
+ Accountable for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
+ Accountable for delighting consumers with products experience on taste and packaging (benchmarked against competition).
+ Responsible for collaborating with CDT in developing an optimum pricing strategy that fulfills shopper expectations.
+ Accountable for monitoring & analyzing category/brand performance including competitive benchmarking.
+ Accountable for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.
+ Responsible for participating in the MBP/ Commercial review meeting to review the uplift numbers (based on ICP) versus sales forecast and recommend action plans to close gaps.
+ Responsible for developing and coaching direct reports, ensuring people development and performance discussions and plans are conducted timely.
**What will make you successful**
+ Minimum 10 years' experience in Consumer Marketing with experience gained within Sales / CDT function as added advantage.
+ Strong functional skill and leadership capabilities through successful leading of a team of direct reports.
+ Demonstrable record of success in building portfolio of brands based on consumer insights with strong analytical, strategic thinking skills, negotiation and communication skills.
+ Knowledge and experience in new product development, consumer trends and preferences preferably in Food industry will be a great advantage.
Location: Petaling Jaya, MY
Company: Nestle Malaysia
Full-time
Bachelor's Degree
10+ years of experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are seeking a dynamic Consumer Marketing Manager to drive the development of a profitable and sustainable product portfolio. This role requires leveraging compelling consumer insights to build strong brands and achieve brand objectives. The successful candidate will also be responsible for developing and leading a high-performing brand team.
**A day in the life of a Consumer Marketing Manager**
+ Responsible for developing category and brand MBS vision and strategy.
+ Accountable for setting long term strategic direction for category and brands through clear inspiring visions & brand essence aligned with the market and SBU.
+ Accountable for generating compelling consumer insight to develop winning brand portfolio / category strategies versus competition.
+ Accountable for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the category & brands in line with business objectives.
+ Accountable for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
+ Accountable for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
+ Accountable for delighting consumers with products experience on taste and packaging (benchmarked against competition).
+ Responsible for collaborating with CDT in developing an optimum pricing strategy that fulfills shopper expectations.
+ Accountable for monitoring & analyzing category/brand performance including competitive benchmarking.
+ Accountable for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.
+ Responsible for participating in the MBP/ Commercial review meeting to review the uplift numbers (based on ICP) versus sales forecast and recommend action plans to close gaps.
+ Responsible for developing and coaching direct reports, ensuring people development and performance discussions and plans are conducted timely.
**What will make you successful**
+ Minimum 10 years' experience in Consumer Marketing with experience gained within Sales / CDT function as added advantage.
+ Strong functional skill and leadership capabilities through successful leading of a team of direct reports.
+ Demonstrable record of success in building portfolio of brands based on consumer insights with strong analytical, strategic thinking skills, negotiation and communication skills.
+ Knowledge and experience in new product development, consumer trends and preferences preferably in Food industry will be a great advantage.
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This advertiser has chosen not to accept applicants from your region.
1
Marketing Consumer Beauty Intern
Kuala Lumpur, Kuala Lumpur
Coty
Posted 13 days ago
Job Viewed
Job Description
Marketing Consumer Beauty Intern
**Division: Consumer Beauty**
**Job Title: Marketing Intern**
**Reporting to: Brand Manager - Consumer Beauty**
**About the Role**
This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad and relevant experience in marketing that should prepare you to enter any fast-paced work environment.
**KEY RESPONSIBILITIES**
+ Support Ecom/ Online marketing campaigns activations
+ Promotional materials (POSM) management and liaise with designer for asset creation/ visual preparation and supplier for printing
+ Coordinate marketing operations and assist in brand promotions and activities
+ Collate and prepare competitors' activities report on monthly basis
+ Generate weekly reports and analysis
+ Complete any ad-hoc assignment given by line manager
**WHAT YOU'LL BRING**
**_ESSENTIAL:_**
+ Undergraduates who can commit **for at least 6 months** (July 2026 to Dec 2026) for a **full-time internship.**
+ Entry-level in the use of Photoshop or Canva (or any graphic design platform/ tool for photo editing).
+ Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
+ Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
+ Possesses cross-cultural awareness and high emotional intelligence.
+ Articulate, with the ability to work in a fast-paced environment.
+ Good balance of a professional attitude while having fun.
+ Strong interest in consumer goods, makeup and beauty products.
+ Strong desire to learn along with a strong sense of ownership.
+ Persuasive, resilient and flexible, able to easily adapt to new challenges.
+ Passionate, enthusiastic and driven to regularly follow-up with loose ends.
+ Able to thrive despite challenges while adopting a positive attitude under pressure.
**LEARNING OUTCOMES**
1. Demonstrate the application of marketing content knowledge and skill sets of planning to execution
2. Exhibit critical thinking and problem-solving skills by analysing underlying issues and challenges
3. Recommend ideas to improve work effectiveness and efficient by analysis challenge and considering viable options
4. Communicate and collaborate effectively with different stakeholders
Country/Region: MY
City: Kuala Lumpur
**Division: Consumer Beauty**
**Job Title: Marketing Intern**
**Reporting to: Brand Manager - Consumer Beauty**
**About the Role**
This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad and relevant experience in marketing that should prepare you to enter any fast-paced work environment.
**KEY RESPONSIBILITIES**
+ Support Ecom/ Online marketing campaigns activations
+ Promotional materials (POSM) management and liaise with designer for asset creation/ visual preparation and supplier for printing
+ Coordinate marketing operations and assist in brand promotions and activities
+ Collate and prepare competitors' activities report on monthly basis
+ Generate weekly reports and analysis
+ Complete any ad-hoc assignment given by line manager
**WHAT YOU'LL BRING**
**_ESSENTIAL:_**
+ Undergraduates who can commit **for at least 6 months** (July 2026 to Dec 2026) for a **full-time internship.**
+ Entry-level in the use of Photoshop or Canva (or any graphic design platform/ tool for photo editing).
+ Skilled in the use of MS Office tools including Outlook (or related email tool) Excel, Word and PowerPoint.
+ Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality.
+ Possesses cross-cultural awareness and high emotional intelligence.
+ Articulate, with the ability to work in a fast-paced environment.
+ Good balance of a professional attitude while having fun.
+ Strong interest in consumer goods, makeup and beauty products.
+ Strong desire to learn along with a strong sense of ownership.
+ Persuasive, resilient and flexible, able to easily adapt to new challenges.
+ Passionate, enthusiastic and driven to regularly follow-up with loose ends.
+ Able to thrive despite challenges while adopting a positive attitude under pressure.
**LEARNING OUTCOMES**
1. Demonstrate the application of marketing content knowledge and skill sets of planning to execution
2. Exhibit critical thinking and problem-solving skills by analysing underlying issues and challenges
3. Recommend ideas to improve work effectiveness and efficient by analysis challenge and considering viable options
4. Communicate and collaborate effectively with different stakeholders
Country/Region: MY
City: Kuala Lumpur
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This advertiser has chosen not to accept applicants from your region.
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