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**Additional Information** Marketing & Communications Manager
**Job Number**
**Job Category** Sales & Marketing
**Location** The Ritz-Carlton Langkawi, PT 313 Jalan Pantai Kok, Langkawi, Kedah, Malaysia, 7000VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
The Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
**CANDIDATE PROFILE**
**Education and Experience**
**Required:**
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Marketing and Advertising**
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
**Social Media Content Management**
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
**Public Relations and Visual Asset Management**
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
**Direct Marketing and Collateral Development**
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
**General**
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel's newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.
- Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world's top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.
Your role will be to ensure that the "Gold Standards" of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

**What's the Job?**
Oversees and directs all aspects of the Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing and public relations plans; overseeing and assisting with the development and implementation of the sales and marketing plan; managing the marketing team; and reporting on the effectiveness of the plan.
**Your Day-to-Day**
+ Produce the annual marketing budgets, forecasts, and plan.
+ Strategize, develop, execute, and regularly review marketing and public relations plans to meet different market needs, drive hotel revenue, and increase awareness of the hotel to ensure the revenue plan objectives are achieved.
+ Oversee the development of new marketing strategies.
+ Analyze current and competitor marketing trends, and coordinate all marketing activities to maintain and increase revenue through added business volume and increased rate.
+ Evaluate marketing and public relations activities to ensure the effectiveness of each campaign and optimize budget usage.
+ Recommend to the Director of Sales & Marketing the kind of advertising that will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other department heads.
+ Maintain regular contact with IHG hotels in your region and the regional reservation office, ensuring active participation in regional initiatives.
+ Implement directions from the Director of Sales & Marketing and Regional Managers.
+ Promote the hotel and maintain good public relations to uphold the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating, and participating in all public relations activities.
+ Coordinate and support all methods of maintaining and increasing business volume, including advertising, sales promotion, personal selling, publicity, community relations, and special sales projects.
+ Enhance the image of the hotel in the local community.
+ Review internal promotion pieces regularly for visual effect and ensure they conform with brand standards.
+ Organize and promote, in cooperation with the Food & Beverage Department, special projects to stimulate food and beverage sales within the community, including but not limited to tournaments, balls, parties, and gastronomic festivities.
+ Support the Rooms Division with revenue-generating promotions.
+ Develop media contacts and other press activities. Act as the hotel's liaison with the media to promote good publicity and counteract negative publicity.
+ Develop and organize promotional activities; coordinate with departments concerned; invite media to promotional activities; prepare and issue press releases.
+ Create promotional and hotel press releases and distribute them to different media based on content.
+ Maintain good relationships with internal colleagues, local and international media, and third-party business partners.
+ Provide information to other departments on activities within and outside the hotel that may be useful when dealing with guests.
+ Accept media complaints and online guest complaints, requests, and inquiries; coordinate handling with departments concerned; ensure prompt replies in accordance with IHG brand standards.
+ Maintain good public relations by extending personalized service to media, e.g., following up on reservations, assisting in greeting media and groups upon their arrival, and sending welcome letters.
+ Maintain clipping files pertaining to the hotel(s) based on daily perusal of the media and provide them to the General Manager, other departments, other hotels, and corporate public relations, as appropriate.
+ Maintain a mailing list/contact file.
+ Maintain a hotel photo file.
+ Liaise with the Human Resources Manager on matters affecting the corporate image.
+ Build the hotel's profile within the local marketplace through attendance at various events.
+ Coordinate hotel photography when required.
+ Monitor awareness of competitor activities and use the information when developing strategies.
+ Plan and coordinate sponsorship activities.
+ Participate in industry events.
+ Work with your superior on manpower planning and management needs.
+ Work with your superior in the preparation and management of the department's budget.
+ Be responsible for keeping our property safe and secure and participating in any hotel activity related to fire life safety.
+ Perform any other duties that may be assigned by management from time to time.
+ Ensure initiatives are in line with trends and resonate with followers and the hotel's brand image.
**Responsible Business**
+ Other ad-hoc duties - unexpected moments when we have to pull together to get a task done; Manager on Duty functions.
**Accountabilities**
+ Number of employees supervised:
+ Direct: Graphic Designer / Digital Marketing Manager / Marketing Executive
+ Indirect: N/A
+ Annual Operating Profit/Payroll Budget: N/A
**Key Metrics:**
+ Number of sales leads from advertisements or promotional activities
+ Success of a marketing plan, PR event, or promotion
+ Online engagement: followers, likes, media coverage
**Decision-Making Responsibilities (Decision Rights):**
+ Matters pertaining to Marketing and Public Relations in the hotel
+ Within the authority assigned for a Hotel Band 4 role
**What We Need From You**
**Required Skills:**
+ Demonstrated ability to interact with customers, employees, and third parties that reflects highly on the hotel, the brand, and the company
+ Problem-solving, reasoning, motivating, organizational, and training abilities
+ Proficient in the use of Microsoft Office
+ Basic knowledge of Illustrator and Photoshop
+ Good communication and writing skills
**Qualifications:**
+ Bachelor's degree in Marketing or a related field
**Experience:**
+ 3 years of relevant experience in a similar supervisory role, or an equivalent combination of education and work-related experience
**How Do I Deliver This?**
We genuinely care about people, and we show this through living out our promise of _True Hospitality_ each and every day. It's what connects every colleague in all IHG® hotels.
Each IHG® hotel brand delivers True Hospitality in its own way, and at the heart of it all are specific, core service skills.
+ **True Attitude:** Being caring, wanting to make a positive difference, and building genuine connections with guests
+ **True Confidence:** Having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you to help and support them during their stay
+ **True Listening:** Focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
+ **True Responsiveness:** Providing guests with what they need, and doing so in a timely and caring manner
There's so much more to the job than we can capture here. It's simply about creating great experiences, doing the right thing, and understanding people.
The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

**Additional Information**
**Job Number**
**Job Category** Sales & Marketing
**Location** The Ritz-Carlton Langkawi, PT 313 Jalan Pantai Kok, Langkawi, Kedah, Malaysia, 7000VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Management
No Standard Job Description Available.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world's top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.
Your role will be to ensure that the "Gold Standards" of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it's with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
Are you a creative communicator with a passion for storytelling and branding? Join our team as a Director of Marketing & Communications and shape the hotel's narrative through innovative marketing strategies.
As the Director of Marketing & Communications, you will spearhead the development and execution of innovative marketing strategies for the hotel. Your responsibilities will encompass overseeing content creation, orchestrating brand campaigns, managing public relations efforts, and leveraging digital platforms to elevate the hotel's brand presence and foster guest engagement.
Your innovative creativity, strategic acumen, and marketing communications expertise will be instrumental in elevating the hotel to a position of market leadership.
Be part of a team where your ideas are valued and your contributions drive real success - apply now and help us shape our story.
**What will I be doing?**
As the Director of Marketing & Communications, you will be responsible for performing the following tasks to the highest standards:
Strategic Marketing Planning
Develop and execute comprehensive integrated marketing communication strategies that align with the hotel's strategic business objectives.
Collaborate closely with Sales and Revenue teams to design impactful promotions and initiatives that drive revenue growth and strengthen market positioning.
Content Creation & Management
Lead the development of engaging and high-quality content across digital platforms, print collateral, and advertising campaigns.
Ensure all marketing materials consistently reflect the brand's identity, tone of voice, and visual guidelines.
Public Relations
Cultivate and maintain strong relationships with media representatives, influencers, and key stakeholders to secure positive brand exposure and media coverage.
Develop and distribute press releases, media kits, and feature articles that highlight the hotel's initiatives, milestones, and achievements.
Digital & Social Media Management
Oversee the hotel's social media platforms, ensuring consistent brand voice, engaging content, and active community interaction.
Develop and implement strategies to enhance visibility and engagement across all digital channels.
Optimize the hotel's website and online presence to improve search engine rankings and deliver an exceptional user experience.
Event Promotion
Plan and execute promotional strategies for hotel events, including product launches, conferences, and seasonal campaigns.
Collaborate closely with the events team to ensure smooth coordination, memorable guest experiences, and effective post-event visibility across digital platforms.
Brand Management
Ensure consistent brand messaging and visual identity across all communication channels and guest touchpoints.
Monitor and assess the performance of marketing campaigns, making data-driven adjustments to maximize impact and alignment with brand objectives.
Performance Analysis
Track and analyze key performance indicators (KPIs) for marketing campaigns and hotel initiatives to evaluate effectiveness and Return on Investment (ROI).
Prepare and present regular performance reports to senior management, offering actionable insights and recommendations for continuous improvement.
Team Collaboration & Leadership
Supervise and mentor marketing team members, offering guidance, feedback, and professional development support.
Collaborate with cross-functional departments to ensure marketing initiatives are aligned with hotel operations and business objectives.
**What are we looking for?**
A Director of Marketing & Communications serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
- Extensive experience in marketing communications, with a proven track record in the prestigious 5-star luxury hotel industry.
- Pre-opening expertise is highly desirable, demonstrating adaptability and strategic foresight in launching new properties.
- Comprehensive knowledge of digital marketing, content strategy, and public relations, with a strong grasp of current trends and platforms.
- Exceptional writing, editing, and storytelling skills, with the ability to craft compelling narratives that resonate with diverse audiences.
- Proficiency in design tools and marketing platforms, enabling the creation of visually engaging and brand-aligned content.
- Analytical acumen, with the capability to interpret campaign performance data and translate insights into actionable strategies.
- Proven ability to foster and maintain strong relationships with local news media, securing positive coverage and managing press releases, interviews, and media events with finesse.
- Multilingual proficiency is a highly valued asset, enhancing communication effectiveness across diverse markets and cultural contexts.
- Outstanding organizational and multitasking abilities, with a proactive approach to managing multiple projects in a dynamic, fast-paced environment.
**What will it be like to work for Hilton?**
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
**Job:** _Marketing Services_
**Title:** _Director of Marketing & Communications (Pre-opening)_
**Location:** _null_
**Requisition ID:** _HOT0C1ZJ_
**EOE/AA/Disabled/Veterans**