What Jobs are available for Category Management in Malaysia?

Showing 78 Category Management jobs in Malaysia

Sr Manager, Global Category Management (Mechanical)

Cyberjaya Ansell

Posted 16 days ago

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Job Description

Why Ansell? At Ansell, we stay two steps ahead of workplace risk to deliver innovative safety solutions that enhance people's quality of life. As a global leader in protection solutions, we design and develop a wide range of products including gloves, clothing, and other protective gear to keep workers safe and productive across industrial, medical, and consumer applications. Discover more about our company, our people, and our values by visiting us at

Ansell

. Ansell is looking for a

Sr Manager, Global Category Management (Mechanical)

to join our team in

Cyberjaya ! What benefits and opportunities do Ansell offer? Competitive compensation plan, including a performance based annual incentive.

Flexible and hybrid work model.

A culture of belonging and inclusion, collaboration thrives, and everyone feels seen, heard, and empowered—across our global community.

Ansell University, LinkedIn Learning and Mentorship programs to develop professional and interpersonal skills.

Opportunities to advance and grow within the company through LinkedIn Learning and Mentorships.

What your role will be? Serves as the global point of contact and subject matter expert for the assigned product category.

Manages the entire product lifecycle, driving new product development, improvements, and rationalization initiatives.

Contributes to and executes the overall category strategy.

Monitors market trends, competitor activities, and collaborates with regional teams for global insights.

Works with sourcing and operations to achieve revenue, margin, and market share targets.

Leads all new product development projects, adhering to Stage Gate processes.

Oversees product transfers, insourcing/outsourcing initiatives, and contributes to the "Make vs. Buy" strategy.

Develops and maintains competitive benchmarking intelligence and contributes to product quality systems and compliance.

What will you bring to Ansell? Bachelor's Degree with a marketing concentration desired

5 or more years of experience in Sales and Marketing or Business Development, with minimum of 3 years in a Product Management role/experience. Experience in leading or coordinating cross-functional teams and in working in a matrix organization. Experience in a global/multinational environment. Project Management experience is desirable. Understanding and exposure to relevant B to B channels and markets Join us to lead the world to a safer future,

apply today

! Equal Opportunity Employer Ansell is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, marital status, parental status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Our Commitment to Belonging and Inclusion Ansell’s vision is about creating safe spaces where all perspectives are valued alongside individual contributions. When we say that everyone deserves to belong, feel included and empowered at work., it's not just words. We want applicants to know that we endeavor to create an inclusive environment that will consider all, regardless of age, gender, background, disability, veteran status, or experience alone! It’s what drives Ansell as an organization towards a workforce that reflects the communities in which we operate, it’s what drives us to serve our customers and stakeholders with pride, and it’s what differentiates Ansell. Follow us on

Instagram

,

Twitter

,

LinkedIn

and

Facebook

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Consumer Insights Manager

Kuala Lumpur, Kuala Lumpur Worldpanel

Posted 16 days ago

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Job Description

Overview

Worldpanel by Numerator is Hiring across APAC now. This role is based in Kuala Lumpur, Malaysia. Job title:

Consumer Insights Manager Are you inquisitive, creative, hardworking, and driven? Do you enjoy leading a team? We are looking for an Account Manager to be part of our team, passionate about bringing compelling insights to our partners and supporting long-term revenue growth for Worldpanel Malaysia. This role blends on-the-job development with knowledge exchange and formal learning as you progress in your career. Responsibilities

Client Partnership

– Establish rapport with clients to drive and grow day-to-day relationships, understand their business, objectives and challenges. Collaborate with client functions across sales, insight teams, and board level as appropriate. Deliver and monitor contractual obligations, ensure client satisfaction, resolve issues, and implement improvements. Lead relevant training activities for clients. Commercial Growth

– Support revenue commitments and identify opportunities to expand services with clients; contribute to proposals. Participate in projects to drive expertise and business expansion for Kantar Worldpanel in Malaysia. Insights Generation

– Ensure production of analyses and presentations in response to client briefs; deliver presentations with insights and recommendations aligned to client objectives. Mentor and develop junior team members, fostering a learning culture. Qualifications

4–5 years of experience in Research, Marketing or Advertising, ideally in FMCG. Curious mindset with a clear point of view. Strong numerical and analytical skills with commercial application. Professional, courteous, service-oriented, and solution-focused. Excellent written and verbal communication; comfortable presenting to large audiences. Ability to work under time pressure and make decisions in a fast-paced environment. Excellent client servicing skills and relationship-building abilities. Team player who can also work independently; well-organized with strong time management. Proficient in MS PowerPoint, Excel and Word; knowledge of statistical/analytical techniques is an advantage. Demonstrates integrity and strong networking, with a desire to motivate and develop others. Bachelor’s degree. What We Offer

Attractive annual leave (18 days in year one, 20 days from year three). Private health insurance. Hybrid working arrangement. Flexi-benefits (dental/optical/fitness, etc.). Team bonding activities and recognition programs.

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Assoc Director, Global Category Management- Chemical Protective Clothing

Cyberjaya Ansell

Posted 16 days ago

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Overview

Ansell is looking for a

Assoc Director, Global Category Management - Chemical PPE

to join our team in

Cyberjaya . In this position you will play a vital role in leading the strategic management of assigned chemical product categories, driving portfolio growth, lifecycle optimization, and new product development. Acting as the technical, market, and regulatory expert, the GCM collaborates cross-functionally to execute customer-focused initiatives, ensure global compliance, and support after-sales services. This role also champions key growth brands—especially the Alphatec portfolio—and serves as the primary global representative for all product-related matters within their category. What benefits and opportunities does Ansell offer?

Competitive compensation plan, including a performance based annual incentive. A culture of belonging and inclusion, collaboration thrives, and everyone feels seen, heard, and empowered—across our global community. Ansell University, LinkedIn Learning and Mentorship programs to develop professional and interpersonal skills. Opportunities to advance and grow within the company through LinkedIn Learning and Mentorships. Your role

Supports the development of the category management strategy, including overall product development priorities, product positioning in line with customer’s willingness to pay and vs. the competitive set, and has overall responsibility for portfolio sales, profit and competitiveness. Leads and actively drives the overall product lifecycle of the assigned product range/portfolio, recommends and ensures execution of improvement/rationalization initiatives of existing products to increase sales and/or profitability and overall operational efficiency. Monitors and acts upon sales and field reports, pricing levels and competition pertaining to responsible product area. Works with regional organizations (Regional Category Management) and with operations to deliver agreed levels of revenue, margins and overall market share. Responsible for the Global marketing plans (including budgeting) of the product range and ensures product positioning, strategies and tactics maximize top line and margins. In support of Vertical efforts and New Product Development, provides guidance/support in the definition, development, introduction and positioning of new products and ensures the NPD initiatives are in line with the portfolio strategy. Initiates NPD initiatives and provides direct-report supervision, coaching and strategic oversight of the NPD project leader ensuring all technical and regulatory initiatives are adhered to. Ensures all aspects of the NPD process are actioned to support the portfolio strategy and business competitive needs including:

Product opportunity identification, business case formulation, stage-gate approvals, concept development, VOC concept trials Formal development, VOC validation Commercialization ramp, manufacturing validation, product MDM setup, artwork, technical/regulatory certifications Marketing/campaign launch preparation, pricing, regional launch coordination and training S&OP planning during first 12 months after launch

Working with Global Operations, provides expertise and leadership to ensure complete and accurate product specifications, operational efficiency and optimization. In conjunction with R&D, Sourcing and Regional Technical Services, develops and maintains benchmarking intelligence on key competitors (capacity, pricing & product performance) for the assigned product range/portfolio and will assume a leadership role in spearheading critical technical, regulatory, and quality assurance initiatives within their designated category and segment. Contributes to the development, management and improvement of product specifications, quality systems and procedures to ensure compliance with all applicable laws, regulations and company quality standards Actively participates in Sales and Operations Planning efforts pertaining to NPD and NPS. Registering and working with the Legal teams to apply or TM or IP for NPD Lead, manage, develop a team of GCM and Technical support What will you bring to Ansell?

Bachelor’s Degree in Marketing or equivalent 7 years of experience in Sales and Marketing, Category Management Demonstrated Product/ Category Management Success in B2C, B2B environments. Experience in leading or coordinating cross-functional teams Project Management and NPD experience is required PPE or Health & Safety Knowledge desirable Business acumen, Customer oriented and strong entrepreneurial spirit Knowledge in financial / budget management skills Join us to lead the world to a safer future, apply today! Equal Opportunity Employer

Ansell is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, marital status, parental status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Our Commitment to Belonging and Inclusion

Ansell’s vision is about creating safe spaces where all perspectives are valued alongside individual contributions. When we say that everyone deserves to belong, feel included and empowered at work, it's not just words. We want applicants to know that we endeavor to create an inclusive environment that will consider all, regardless of age, gender, background, disability, veteran status, or experience alone. It’s what drives Ansell as an organization towards a workforce that reflects the communities in which we operate, it’s what drives us to serve our customers and stakeholders with pride, and it’s what differentiates Ansell.

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Research Manager (Consumer Insights)

Petaling Jaya, Selangor NielsenIQ

Posted 1 day ago

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Job Description

Company Description NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Description A successful candidate for this role will be someone who can establish strong relationships with both our clients and our colleagues. You will quickly become a trusted partner, working with many of our clients’ teams, including marketing, sales, category, and many more.

You will be expected to understand our clients’ needs and then create and present solutions that help achieve their strategic and tactical goals.

If telling stories through data excites you but you’re uncertain whether you have the data knowledge: get in touch. We have an excellent training program, ensuring you understand all our products and how we create analyses.

Be responsible for delivering analytics & insights services and conducting tactical client training for Guided Analytics & NIQ GFK CMI products and solutions such as Brand Health, segmentation, Usage & Attitudes, Customer Experience, Shopper and Qualitative research.

Entrusted to deliver flawless research and analytics to our clients.

Be responsible for identifying opportunities through day-to-day engagements with our clients, handing off opportunities to Account Development to pursue

Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals

Be a confident and capable crafter of compelling insights, deliver clear and actionable recommendations to our clients helping them grow their business.

Qualifications

Possess at least 4years of Experience in Market Research

Customer Centric mindset

Awareness of data analytics industry, business model, products, services and solutions like Brand Health, Segmentation, Usage & Attitude, Customer Experience & Shopper solutions etc.

Awareness of market trends and its interdependencies impacting customers

Excellent time management and prioritization skills with a proven track record of delivering projects on time

Confident numerically & ability to analyse data confidently

Problem solving and solutions orientatedPerforms work accurately and effectively with attention to detail

Engaging presenter

Good at building relationships, internally and with clients

Strong verbal and written communication skills

Experience of working in an analytical environment

Capable of leveraging tools such as Microsoft excel and PowerPoint

Additional Information Our Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit
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Consumer Insights & GTM Manager

Klang, Selangor Ambition Group Malaysia

Posted 3 days ago

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Job Description

About Our Client Our client is a leading regional player in the consumer goods industry, known for its commitment to innovation, sustainability, and delivering high-quality products. As part of their growth, they are seeking a strategic insights professional to support market research, data analysis, and go-to-market planning.

Key Responsibilities

Conduct qualitative and quantitative research including interviews, surveys, focus groups, and field visits to gather customer insights.

Analyse consumer behaviour, market dynamics, and competitor strategies to inform strategic business decisions.

Translate data into actionable insights and develop dashboards (e.g., Power BI) to support business planning.

Define customer segments, channels, and positioning to support go-to-market strategies and business expansion.

Collaborate with cross-functional teams to develop new products and launch campaigns.

Present insights to senior stakeholders and foster a culture of data-driven decision-making.

Requirements

Bachelor's degree in Marketing, Business Administration, Economics, or a related field.

At least 5 years of experience in market research, customer insights, or strategic planning.

Strong analytical and problem-solving skills, with experience in tools such as Power BI, Tableau, or Nielsen.

Excellent communication and presentation abilities, with a proactive and curious mindset.

Comfortable working independently in a fast-paced environment.

To Apply Click "APPLY NOW" or email

Sabrina Ng

at

***@ambition.com.my . All data provided will be used for recruitment purposes only. Please note that only shortlisted candidates will be contacted due to application volume.

JTK Number:

JTKSM 995 |

Company Registration Number:

-T)

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.

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Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia Refining & Marketing Bhd

Posted 16 days ago

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Job Description

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills

Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level

Executive Employment type

Full-time Job function

Marketing and Sales Industries

Internet Publishing

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Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia Refining & Marketing Bhd

Posted 16 days ago

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Job Description

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills

Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level

Executive Employment type

Full-time Job function

Marketing and Sales Industries

Internet Publishing

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Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia

Posted 16 days ago

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Job Description

Overview

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic and innovative individuals who have the drive to make a difference and are fueled to succeed. Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects. Required Competencies & Skills

Solid knowledge of

statistical analysis, customer segmentation

and

experimental design. Proficiency in

data visualization and business intelligence tools

(e.g, Power BI, Tableau, Looker). Strong capability in

marketing research , agency and budget management and performance evaluation. Proven experience in

consumer insight generation

across qualitative and quantitative methods. Deep understanding of

media measurement, campaign KPIs

and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field. 3-5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilising integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted.

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Consumer Experience & Insights Manager

Petaling Jaya, Selangor Nestle

Posted 14 days ago

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Job Description

**Position Snapshot**
Location: Petaling Jaya, Selangor, MY
Company: Nespresso Malaysia
Full-time Bachelor's Degree
8+ years of experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Consumer Experience & Insights Manager to manage collect, combine and translate data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization.
**A day in the life of a CRM & Insights Manager**
+ Drive end-to-end customer journey across all communication touchpoints through data and insights
+ Leverage insights and personalization to define and enhance the communications plan tailored to our members, ensuring relevance and engagement.
+ Maximise customer lifetime value through comprehensive CRM strategy, including lifecycle programmes, activations, and personalisation for both B2C and B2B.
+ Implement continuous improvement to ensure consistency across all touchpoints within the consumer journey.
+ Ensure smooth execution of campaigns and activities cross-functionally, aligning the market on a common omnichannel vision for customer experience.
+ Advise the organization on the selection of appropriate analytical framework, set-up and/or research for insight requests.
+ Act as primary spokesperson towards HQ and Nestlé in the market (NIM) for all data quality and data privacy matters.
+ Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance.
+ Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way.
**What will make you successful** :
**Education:**
+ University degree or equivalent in Business Management, Marketing , or quantitative degree (e.g. mathematics/statistics/econometrics)
**Professional experience:**
+ At least 8 years' experience in or worked closely with CRM, MarTech, or Digital Marketing teams.
+ Passion for data-driven direct-to-consumer, customer communication, personalisation, engagement and retention frameworks.
+ Deep understanding of customer segmentation, predictive analytics, cohort analysis, churn reduction models.
+ Excellent Business acument.
+ Experience in or worked closely with business intelligence, market insights and/or consumers insights departments.
+ Proficiency in SQL or other programming languages.
+ Experience with direct-to-consumer communication and CRM programs is a plus.
+ Design thinking methodologies as a strong plus.
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Consumer Experience & Insights Manager

Petaling Jaya, Selangor Nestlé

Posted 3 days ago

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Job Description

Position Snapshot Location: Petaling Jaya, Selangor, MY Company: Nespresso Malaysia Full-time Bachelor’s Degree 8+ years of experience

Position Summary Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a CRM & Insights Manager to manage collect, combine and translate data on customers, consumers, prospects, market and competition (both B2C and B2B), to support decision making through the whole market organization.

A day in the life of a CRM & Insights Manager

Develop the consumer journey strategy (incl. brand positioning across all touchpoints), ensure the execution across channels and CC&S and partner closely and smootly with the whole organization to align the market on a common omnichannel vision regarding customer experience.

Continuously improve the consumer experience from acquisition to onboarding to retention to drive both customer satisfaction and business outcomes.

Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)

Ensure the database with all internal and external data is up-to-date

Perform analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels

Advise the organization on the selection of the right analyses, processes, set-up and/or research for insight requests

Develop the consumer journey strategy, including brand positioning across all touchpoints, in line with global frameworks

Leverage (internal and external) data, insights and recommendations

Define the activation (e.g. acquisition, promotion), onboarding and loyalty strategy for B2C

Formulate recommendations for the B2B consumer journey strategy (prospect, onboarding, retention) and CRM plan, whilst working in close collaboration with B2B.

Drive continuous improvement and ensure consistency across all touchpoints within the consumer journey by developing improvement initiatives.

Act as primary spokesperson towards HQ and Nestlé in the market (NIM) for all data quality and data privacy matters

Ensure and evaluate General Data Protection Regulation (GDPR) compliance, including Third Party compliance

Drive the organisation's business results by making tactical and operational decisions by building the department in a sustainable way.

What will make you successful Education:

University degree or equivalent in (quantitative marketing), commercial, or mathematics/statistics/econometrics

Professional experience:

At least 8 years experience as Product or Brand Manager and extensive experience in CRM, business development or commercial offer definition.

Excellent Business acument

Design thinking methodologies as a strong plus.

Experience in or worked closely with business intelligence, market insights and/or consumers insights departments

Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool

Experience with direct-to-consumer communication and CRM programs is a plus

Worked for a brand with an FMCG mindset

Experience in project management of complex projects

Experience in managing external agencies

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