349 Campaign Strategy jobs in Malaysia

Posted date 31 Jul 2025

#BeMore

Do you aspire for a rewarding career that lets you do more and achieve more? Unleash your full potential at work with TDCX, an award-winning and fast-growing BPO company.

Work with the world’s most loved brands and be with diverse, talented people. Be home, belong, and start your journey to #BeMore!

Top Reasons to work with TDCX

• Attractive remuneration, great perks, and performance incentives
• Comprehensive medical, insurance, or social security coverage
• World-class workspaces
• Engaging activities and recognition programs
• Strong learning and development plans for your career growth
• Positive culture for you to #BeMore at work
• Easy-to-access location with direct public transport links
• Flexible working arrangements
• Be coached and mentored by industry experts
• Join a global company, winner of numerous industry awards

What is your mission?

• Manage and optimize existing advertisement campaign components, including but not limited to ad copy, bid prices, cost per conversion, cost per click, and keyword research.
• Assist in creating and implementing campaign strategies, including keyword research and analysis.
• Develop performance reports with actionable recommendations for improvement.
• Monitor account funds and maintain communication with clients.
• Implement new technologies and automation capabilities to enhance SEM efforts.
• Perform additional duties as assigned by management to support the effective operation and continual improvement of TDCX's Quality Management System.

Who are we looking for?

• Bachelor's Degree in any field is required.
• Preferably with 2 years of relevant experience; fresh graduates are encouraged to apply.
• Strong communication skills with a flair for selling creative marketing solutions.
• Passionate about sales and online marketing.
• Proficient with computers and adaptable to new systems.
• Excellent verbal and written communication skills in English and the supporting market language.

Who is TDCX?

TDCX provides transformative digital customer experience solutions, helping leading brands acquire new customers, foster loyalty, and safeguard their online communities.

We leverage technology, human intelligence, and our global presence to help clients in fintech, gaming, technology, travel, digital advertising, social media, streaming, and e-commerce sectors. Our strong footprint in Asia makes us a trusted partner for high-growth, innovative companies seeking regional expansion.

We pride ourselves on hiring top professionals and transforming the outsourced CX industry. Our commitment to #BeMore has earned us hundreds of industry awards, including recognition as one of Asia's best companies to work for.

From premium workspaces and above-average compensation to career growth opportunities and workplace perks, discover what’s in store when you join TDCX.

Job Segment: Interactive Marketing, Online Marketing, Quality Manager, Advertising, Marketing, Research, Quality

Attractive Total Package: Up to RM7500

1. Manage and optimize existing AdWords (PPC) campaigns, including ad copy, bid prices, cost per conversion, cost per click, and keyword research.
2. Assist in creating and implementing PPC strategies based on keyword research and analysis.
3. Generate performance reports with recommendations for improvements.
4. Track funds in the account and maintain communication with clients.
5. Implement new technologies and automation capabilities to enhance SEM efforts.
6. Perform other duties as assigned by management to support the quality management system (ISO9001 and ISO18295-1).

1. Diploma in any field.
2. At least 1 year of experience in sales or marketing.
3. Enthusiastic about working with emerging technologies.
4. Analytical with a logical mindset.
5. Strong communication skills and creativity in marketing solutions.
6. Organized and structured in work approach.
7. Experience in sales and a passion for online marketing.
8. Creative with good understanding of customer needs.
9. Fluent in English, Mandarin, or Cantonese.

Note: Only shortlisted candidates will be notified.

1. 2-3 years of experience in performance marketing, mobile app/advertising services.

1.1 At least 1 year experience with online advertising platforms such as Google/Meta Ads.

2. Understanding of mobile advertising platforms and campaign management.

2.1 Knowledge of industry terminologies such as impression, click, CPM, CPI, ROAS, etc.

2.2 Familiarity with mobile ecosystems like Demand Side Platforms (DSP), Mobile Measurement Partners (MMP), Ad Exchanges, etc.

3. Proficiency in Excel, MS Office, and G Suite products.

3.1 Data analytical skills to optimize campaigns in collaboration with the sales team.

4. Fluency in Vietnamese (written and verbal) and business-level English for communication, reporting, and documentation. Local Vietnamese language skills required.

5. Ability to quickly learn new technologies and data analytics tools.

6. Timely, organized, responsible, and a team player.

7. Strong analytical skills and independent problem-solving abilities.

7.1 Experience with Google/Media Ad Ops teams or overseas advertising optimization agencies is preferred.

7.2 Experience with SQL, pivot tables, web technologies, programming languages, and APIs is strongly preferred.

7.3 Understanding of advanced performance marketing concepts such as Cohort analysis, LTV, Ad Fraud, etc.

7.4 Experience in customer communication and presentation in mobile advertising.

Why Join Us?

• Willing to relocate to Kuala Lumpur Sentral, Kuala Lumpur, Malaysia.

• Shift: 5 days, 9:00 AM – 6:00 PM.

• Attractive Compensation: Competitive base salary with performance-based bonus.

• Professional Growth: Comprehensive training on digital tools and consultative sales techniques by global tech leaders.

• Culture & Environment: Join a collaborative, inclusive, and growth-focused international team.

We are looking for a creative and results-driven Digital Marketing Executive to develop and manage online marketing campaigns that drive brand awareness, customer engagement, and sales. You will play a key role in promoting our door products across digital platforms and supporting our overall marketing goals.

Plan and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, etc.)

Manage and update the company website and social media pages

Create engaging content (photos, videos, posts, and ads) tailored to our target market

Monitor SEO/SEM performance and suggest improvements

Analyze website traffic, ad performance, and campaign results

Collaborate with the sales team to align marketing strategies with product promotions

Stay up-to-date with the latest digital marketing trends and tools

Manage online product listings on e-commerce platforms (if applicable)

Diploma or Degree in Marketing, Digital Media, or related field

Basic knowledge of SEO, SEM, and web analytics tools

Creative thinking and strong attention to detail

Experience in design tools (e.g., Canva, Adobe) and CMS (e.g., WordPress) is a plus

Knowledge of the home improvement or building materials industry

Video editing or basic graphic design skills

Experience with email marketing tools

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? Which of the following types of qualifications do you have?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory.

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions, and Key Account Managers
• Use agile testing (A / B, multivariate) to step change toward improved results over time
• Ensure meaningful Performance Marketing insights and reporting
• Able to provide troubleshooting support for external parties for campaign optimization on Google and Facebook
• Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns
• Routinely analyze, review and report campaign performance
• Identify opportunity areas for growth and improvement
• Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives

Job Requirements

- Bachelor's degree is required
- 3 - 5 years experience managing online campaigns and performance marketing
(shopping preferable)
- Experience with Facebook and Google ad buys and execution
- Expert fluency with customer acquisition methodologies including optimising cost
per acquisition, retention and lifetime value metrics
- Analytical - high competency with Google analytics, Excel (and the rest of MS Office)
and a good head for numbers and working with large data sets
- Self-starter who can hit the ground running and a passion for achieving great things
- Demonstrable interest in e-commerce marketing and the knowledge of other online
marketing channels and their interactions with each other
- Understanding of commercial indicators, market conditions and competitors
- Ability to deliver work on time and thrive in a dynamic environment
- Hands-on approach with very strong attention to detail

Company Overview

We are partnering with pioneers in the gaming industry, specializing in game development, game publishing, and gaming-related marketing.

Job Description:

• Support the creation and implementation of marketing campaigns for our gaming titles, focusing on increasing community engagement and raising brand awareness.
• Coordinate campaign logistics, ensuring timely execution and alignment with marketing objectives.
• Play a crucial role in managing our online communities, especially on platforms like Facebook, Twitter, and Discord.
• Engage with the community by responding to comments, organizing events, and fostering a positive environment for gamers.
• Assist in producing compelling marketing materials and content, specifically designed for our target gaming audience.
• Develop a range of content, including social media posts, blog articles, and promotional videos, to captivate and grow our audience.
• Contribute to the swift development and deployment of marketing strategies, adapting to the fast-paced and evolving startup culture.
• Participate in brainstorming sessions and propose innovative marketing solutions.

Requirements to Succeed:

• Degree in a related field is preferred but not mandatory.
• Experience with Google Ads is a plus.
• Knowledge about web3 or the gaming industry is helpful.
• Excellent command of English and Mandarin.
• Skills in design software like Canva, Photoshop, and Illustrator.

To Apply:

If you are interested in this role, click ‘apply now’ to submit your resume to Due to overwhelming responses, we will only be able to contact shortlisted candidates.

Job Ref: 20240812/184