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Showing 2 Campaign Planning jobs in Malaysia
Marketing Campaign Senior Executive (B2B)
Petaling Jaya, Selangor
Nestle
Posted 16 days ago
Job Viewed
Job Description
**Position Snapshot**
Location: Kuala Lumpur
Company: Nestlé Product Sdn. Bhd, Nespresso MY
Contract - Full Time
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Marketing Campaign Senior Executive with B2B and B2C experience to effectively develop, execute, and monitor strategic marketing campaigns to achieve successful business goals and objectives.
**A day in the life of.**
+ Stakeholder management for all campaign related execution, focusing on B2B and B2C campaigns.
+ Work closely with different teams to ensure successful execution of product launching for campaigns
+ Manage product marketing for new product launch by knowing the product details and specifications for successful execution
+ Work closely with retail and trade marketing by managing visual merchandising, POSM, and knowledge on current consumer market trends
+ Experienced in event management and ground activation
+ Work closely with HORECA channels, various offices, and provide activation and commercial support.
+ Manage the product portfolio.
**What Will Make You Successful,**
+ Degree in Marketing/Business-related fields
+ 2 to 3 years of experience in Marketing field
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at
Location: Kuala Lumpur
Company: Nestlé Product Sdn. Bhd, Nespresso MY
Contract - Full Time
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Marketing Campaign Senior Executive with B2B and B2C experience to effectively develop, execute, and monitor strategic marketing campaigns to achieve successful business goals and objectives.
**A day in the life of.**
+ Stakeholder management for all campaign related execution, focusing on B2B and B2C campaigns.
+ Work closely with different teams to ensure successful execution of product launching for campaigns
+ Manage product marketing for new product launch by knowing the product details and specifications for successful execution
+ Work closely with retail and trade marketing by managing visual merchandising, POSM, and knowledge on current consumer market trends
+ Experienced in event management and ground activation
+ Work closely with HORECA channels, various offices, and provide activation and commercial support.
+ Manage the product portfolio.
**What Will Make You Successful,**
+ Degree in Marketing/Business-related fields
+ 2 to 3 years of experience in Marketing field
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at
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Campaign Marketing Lead (Cultivation & Retention)
Kuala Lumpur, Kuala Lumpur
Talent Recruit
Posted 15 days ago
Job Viewed
Job Description
Company Background
We are representing our client a well established humanitarian organization that provides humanitarian and developmental aid worldwide.
Attractive Remenuration & Benefits Provided:
- Flexi working hours/WFH arrangement
- Medical and hospitalisation insurance (Employee & Dependent)
- Optical and dental (Employee & Dependent)
- Parental Leaves
- Dependency Allowance
- International Assigments Opportunities
Requirements
Contracts and Vendors Management
- Work with Pledge Retention Officer to plan annual Direct Mail (DM) mailing campaign, budget and vendor contracts required to support cash appeal mailing and donor communication plan.
- Support the procurement process by inputting into preparation of draft Terms of Reference (TOR), technical evaluation matrix, proposal template, assist tender bidding process as required with the support from the supervisor and the Supply and Procurement unit and Fundraising Assistant.
- Monitor contracts budget, expenditure and contract deliverables.
Campaign Management
- Work closely with Marketing Services Officer and Pledge Retention Officer for Direct Mail and eDM annual content plan.
- Work with Pledge Retention Officer to review and update Marketing Communication Calendar for campaign deadlines and content delivery.
- Support the Pledge Retention Officer with:
- Developing campaign briefs for Marketing Services Officer and brief agency on creative direction.
- Designing Campaign Donor Journeys: Structure, Sequence, and Activation.
- Briefing and monitoring production vendors on working timeline and ensuring mailing deadlines are met.
- Developing mailing test to increase campaign response rate, increase average cash gift and frequency of donation.
- Managing costing and ensuring cost effective production of donor communication materials.
- Providing in-depth analysis of campaign tests and strive to optimize ROI
Mid-Level Donors Cultivation Programme and Support Donor retention programme
- Work closely with Pledge Retention Officer and Marketing Services Officer to develop mid-level donors cultivation programme
- Support activities and events to build donor engagement
- Execute retention test and monitor progress
- Support retention/fulfillment agency to monitor retention mailing and stock level
- Review retention materials on a periodic basis and refresh/update content when necessary
Database marketing
- Effective use and monitoring of donor database to allow profitable selection, data filters and donor segmentation.
- Support in Developing the annual plan for segmentation test to increase donor lifetime value
Reporting
- Prepare and submit campaign budget/forecast, trend analysis and periodic reports for all DM & eDM campaigns for review
- Generate monthly reports and analysis of campaign results
- Perform other reasonable related duties as assigned by the Pledge Retention Officer such as emergency fundraising.
Requirements:
Education:
- Minimum a University Degree in the following areas: Marketing, Communications, Journalism.
Work Experience:
- 2-3 years of professional working experience in Campaign Marketing/Customer Loyalty & Retention
- Experience in Campaign Marketing, Cultivation Program, CRM OR Retention and Loyalty Programmes.
- Good analytical skills: Ability to prepare reporting such as ROI analysis, marketing campaign performance, trend analysis etc.
Consultant In-Charged:
Adelene | adelene@ talentrecruit.com.my | (WhatsApp)
Only shortlisted candidates will be notified.
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