59 Campaign Planning jobs in Malaysia

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

BAT Malaysia is looking for a Campaign Planning Executive.

The Campaign Planning Executive is required to support the management, development and execution of all Brand Building campaigns across the top global travel retail locations with the ambition of supporting GTR's strategic role of Accelerator to a Smokeless World.

ROLE POSITIONING AND OBJECTIVES

Market/Region: Global Travel Retail

Report to : Campaign Planning Manager

Operational/Professional/Business

• Orchestrate the development of campaigns between Trade, Activation & Brands for maximum impact for key missile.
• Ensure clear line of sight objectives meeting company Focus & SLA.
• Amplify New Category "Smokeless World" vision to Duty Free industries collaborators via integrated 360 campaign with other planned Trade and Brand activities in the 'overall' cycle plan.
• Provide clear brief to agency, brand, external engagement team to guide the creative process for the implementation of campaigns of key missiles and deliver to market publication.
• Systematically monitor and understand actual market experience & trends to find opportunities.
• Study & Develop insights to drive effectiveness of various trade marketing activities as well as coming up with new ones.
• Work with relevant brand, Trade & Activation teams to ensure campaign results are measured via post evaluation and takeaways captured and actioned in future campaigns.
• Own 360 activation by leading the coordination between GTR and Domestic Markets to deliver best in - class consumer experience
• Conduct the assessment of current brand activation capability in the field.
• Assist in the execution of a plan to address identified gaps in brand activation capability.
• Become an integral part of the monthly cycle planning & briefing ensuring brand, trade & activation objectives are captured.

Management, Leadership & Relationships

• Effective stakeholders' engagement with Brand Team, Finance Team, Trade & Senior Leadership
• Drive understanding, two-way communication, and buy-in of travel retail activities & strategies with relevant internal business collaborators.
• Collaborate closely with GTR cross functional team members to optimize business performance.
• Ensure GTR governance and policies obligations are met.
• Build a solid and sustainable succession pool

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• University degree in Business, Business Information, or Marketing
• Demonstrable experience in Marketing & Trade related functions is beneficial
• Good understanding of Trade Marketing & Distribution field and office operation. Brand marketing knowledge is appreciated
• Field marketing/Sales experience is a plus
• Ability to influence at a number of levels as well as across functions & geographies
• Solid understanding of retail environment and trends
• Ability to manage multiple activities
• Excellent oral, written communication and interpersonal skills
• Pro-active, creative and dynamic

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

BAT Malaysia is looking for a Campaign Planning Executive.

The Campaign Planning Executive is required to support the management, development and execution of all Brand Building campaigns across the top global travel retail locations with the ambition of supporting GTR's strategic role of Accelerator to a Smokeless World.

ROLE POSITIONING AND OBJECTIVES

Market/Region: Global Travel Retail

Report to : Campaign Planning Manager

Operational/Professional/Business

• Orchestrate the development of campaigns between Trade, Activation & Brands for maximum impact for key missile.
• Ensure clear line of sight objectives meeting company Focus & SLA.
• Amplify New Category "Smokeless World" vision to Duty Free industries collaborators via integrated 360 campaign with other planned Trade and Brand activities in the 'overall' cycle plan.
• Provide clear brief to agency, brand, external engagement team to guide the creative process for the implementation of campaigns of key missiles and deliver to market publication.
• Systematically monitor and understand actual market experience & trends to find opportunities.
• Study & Develop insights to drive effectiveness of various trade marketing activities as well as coming up with new ones.
• Work with relevant brand, Trade & Activation teams to ensure campaign results are measured via post evaluation and takeaways captured and actioned in future campaigns.
• Own 360 activation by leading the coordination between GTR and Domestic Markets to deliver best in - class consumer experience
• Conduct the assessment of current brand activation capability in the field.
• Assist in the execution of a plan to address identified gaps in brand activation capability.
• Become an integral part of the monthly cycle planning & briefing ensuring brand, trade & activation objectives are captured.

Management, Leadership & Relationships

• Effective stakeholders' engagement with Brand Team, Finance Team, Trade & Senior Leadership
• Drive understanding, two-way communication, and buy-in of travel retail activities & strategies with relevant internal business collaborators.
• Collaborate closely with GTR cross functional team members to optimize business performance.
• Ensure GTR governance and policies obligations are met.
• Build a solid and sustainable succession pool

Disclaimer: We might not have an open role at this moment, but, because our work environment is very dynamic, we would love to hear from you  We encourage you to apply and the moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• University degree in Business, Business Information, or Marketing
• Demonstrable experience in Marketing & Trade related functions is beneficial
• Good understanding of Trade Marketing & Distribution field and office operation. Brand marketing knowledge is appreciated
• Field marketing/Sales experience is a plus
• Ability to influence at a number of levels as well as across functions & geographies
• Solid understanding of retail environment and trends
• Ability to manage multiple activities
• Excellent oral, written communication and interpersonal skills
• Pro-active, creative and dynamic

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations.

Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

BAT Malaysia is looking for a Campaign Planning Executive.

The Campaign Planning Executive is required to support the management, development and execution of all Brand Building campaigns across the top global travel retail locations with the ambition of supporting GTR's strategic role of Accelerator to a Smokeless World.

ROLE POSITIONING AND OBJECTIVES

Market/Region: Global Travel Retail

Report to : Campaign Planning Manager

Operational/Professional/Business

• Orchestrate the development of campaigns between Trade, Activation & Brands for maximum impact for key missile.
• Ensure clear line of sight objectives meeting company Focus & SLA.
• Amplify New Category "Smokeless World" vision to Duty Free industries collaborators via integrated 360 campaign with other planned Trade and Brand activities in the 'overall' cycle plan.
• Provide clear brief to agency, brand, external engagement team to guide the creative process for the implementation of campaigns of key missiles and deliver to market publication.
• Systematically monitor and understand actual market experience & trends to find opportunities.
• Study & Develop insights to drive effectiveness of various trade marketing activities as well as coming up with new ones.
• Work with relevant brand, Trade & Activation teams to ensure campaign results are measured via post evaluation and takeaways captured and actioned in future campaigns.
• Own 360 activation by leading the coordination between GTR and Domestic Markets to deliver best in - class consumer experience
• Conduct the assessment of current brand activation capability in the field.
• Assist in the execution of a plan to address identified gaps in brand activation capability.
• Become an integral part of the monthly cycle planning & briefing ensuring brand, trade & activation objectives are captured.

Management, Leadership & Relationships

• Effective stakeholders' engagement with Brand Team, Finance Team, Trade & Senior Leadership
• Drive understanding, two-way communication, and buy-in of travel retail activities & strategies with relevant internal business collaborators.
• Collaborate closely with GTR cross functional team members to optimize business performance.
• Ensure GTR governance and policies obligations are met.
• Build a solid and sustainable succession pool

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• University degree in Business, Business Information, or Marketing
• Demonstrable experience in Marketing & Trade related functions is beneficial
• Good understanding of Trade Marketing & Distribution field and office operation. Brand marketing knowledge is appreciated
• Field marketing/Sales experience is a plus
• Ability to influence at a number of levels as well as across functions & geographies
• Solid understanding of retail environment and trends
• Ability to manage multiple activities
• Excellent oral, written communication and interpersonal skills
• Pro-active, creative and dynamic

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations.

Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
Tomorrow can’t wait, let’s shape it together!

BAT Malaysia is looking for a Campaign Planning Executive.

The Campaign Planning Executive is required to support the management, development and execution of all Brand Building campaigns across the top global travel retail locations with the ambition of supporting GTR’s strategic role of Accelerator to a Smokeless World.

Market/Region: Global Travel Retail

Report to : Campaign Planning Manager

Operational/Professional/Business

• Orchestrate the development of campaigns between Trade, Activation & Brands for maximum impact for key missile.
• Ensure clear line of sight objectives meeting company Focus & SLA.
• Amplify New Category “Smokeless World” vision to Duty Free industries collaborators via integrated 360 campaign with other planned Trade and Brand activities in the ‘overall’ cycle plan.
• Provide clear brief to agency, brand, external engagement team to guide the creative process for the implementation of campaigns of key missiles and deliver to market publication.
• Systematically monitor and understand actual market experience & trends to find opportunities.
• Study & Develop insights to drive effectiveness of various trade marketing activities as well as coming up with new ones.
• Work with relevant brand, Trade & Activation teams to ensure campaign results are measured via post evaluation and takeaways captured and actioned in future campaigns.
• Own 360 activation by leading the coordination between GTR and Domestic Markets to deliver best in - class consumer experience
• Conduct the assessment of current brand activation capability in the field.
• Assist in the execution of a plan to address identified gaps in brand activation capability.
• Become an integral part of the monthly cycle planning & briefing ensuring brand, trade & activation objectives are captured.

• Effective stakeholders’ engagement with Brand Team, Finance Team, Trade & Senior Leadership
• Drive understanding, two-way communication, and buy-in of travel retail activities & strategies with relevant internal business collaborators.
• Collaborate closely with GTR cross functional team members to optimize business performance.
• Ensure GTR governance and policies obligations are met.
• Build a solid and sustainable succession pool

• University degree in Business, Business Information, or Marketing
• Demonstrable experience in Marketing & Trade related functions is beneficial
• Good understanding of Trade Marketing & Distribution field and office operation. Brand marketing knowledge is appreciated
• Field marketing/Sales experience is a plus
• Ability to influence at a number of levels as well as across functions & geographies
• Solid understanding of retail environment and trends
• Ability to manage multiple activities
• Excellent oral, written communication and interpersonal skills
• Pro-active, creative and dynamic

What we offer you?
We offer a market leading annual performance bonus (subject to eligibility)
We offer a range of benefits that varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritize continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

Overview

BAT Malaysia is looking for a Campaign Planning Executive. The role supports the management, development and execution of all Brand Building campaigns across Global Travel Retail locations to accelerate BAT's Smokeless World vision.

Market/Region: Global Travel Retail
Report to: Campaign Planning Manager

• Orchestrate the development of campaigns between Trade, Activation & Brands for maximum impact.
• Ensure clear objective line of sight meeting company focus and SLA.
• Amplify the Smokeless World vision to Duty Free industry collaborators via integrated 360 campaigns within the overall cycle plan.
• Provide clear briefs to agencies, brand and external engagement teams to guide creative processes and deliver campaigns to market publications.
• Monitor market experience and trends to identify opportunities.
• Develop insights to drive effectiveness of trade marketing activities and propose new ideas.
• Collaborate with brand, Trade & Activation teams to ensure campaign results are measured, with post-evaluation learnings applied to future campaigns.
• Own 360 activation by coordinating between GTR and Domestic Markets to deliver best-in-class consumer experience.
• Assess current brand activation capability and address identified gaps in activation capability.
• Contribute to monthly cycle planning and briefing to capture objectives across brand, trade and activation.

• Engage effectively with Brand, Finance, Trade and Senior Leadership teams.
• Facilitate understanding and buy-in of travel retail activities across internal collaborators.
• Collaborate with GTR cross-functional teams to optimize business performance.
• Ensure governance and policy obligations are met.
• Build a solid and sustainable succession pool.

• University degree in Business, Business Information, or Marketing.
• Demonstrable experience in Marketing & Trade-related functions is beneficial.
• Good understanding of Trade Marketing & Distribution; brand marketing knowledge is appreciated.
• Field marketing/Sales experience is a plus.
• Ability to influence at multiple levels and across functions/geographies.
• Solid understanding of retail environment and trends.
• Ability to manage multiple activities; strong communication and interpersonal skills.
• Pro-active, creative and dynamic.

• Market-leading annual performance bonus (subject to eligibility).
• Benefits vary by country, including health plans, work-life balance initiatives, transportation support, and flexible holiday plans with incentives.
• Opportunity for internal advancement and personal development; access to online learning platforms and growth programs.
• Commitment to continuous improvement in a transforming environment.

BAT is recognized as a Global Top Employer and emphasizes collaboration, inclusion and partnership. We welcome applicants from diverse backgrounds and support career re-entry through programs like The Global Returners.

If you require reasonable adjustments during recruitment, please notify us. We are committed to supporting your potential.

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Sales, Distribution, and Marketing
• Industries: Manufacturing and Tobacco Manufacturing

What you will be doing:

Campaign Input and Management:

• Input placement details accurately into the bookings system.
• Ensure all campaign details are correctly logged and tracked within internal systems.
• Review and verify campaign details in booking form/order to ensure they are complete
• Process booking details into SAP or any revenue tracking/billing system in use
• Campaign entitlement utilization monitoring and health check
• Prepare monthly campaign progress tracking and billing report
• Ensuring alignment in data input into the booking system. E.g. documents & campaign renaming, select promo indicated, traffic note & spots key-in allocation with standardize & consistently like different spots line for each segment), in order provide clean & tidy data output information for analysis.
• Documents compliance to accounting policy & audit requirement by checking the accuracy of booking with basic requirements (company cop, name & rate applied etc.) to ensure the completeness of operation /approval process in booking systems.

Operational Tasks:

• Address and resolve any operational issues that may arise during campaign execution.
• Execute all duties in accordance with deadlines (Including weekends, if deemed required) i.e. Management, Traffic, Interactive, Creative and Integration)

Internal Coordination:

• Liaise with internal teams, including Creative, Marketing, and Platforms, to ensure all campaign elements are in place and functioning correctly.
• Follow up with respective teams to ensure timely completion of tasks related to the campaign.
• Support and have joint responsibility with the nominated Client Solution team for all aspects of client servicing.

Data Management:

• Maintain accurate records and documentation of all campaign activities.

Who you are:

• Final year degree/Diploma students pursuing Business/Advertising/Commerce/ Communications or in any relevant field
• Fluent in English, Bahasa Malaysia and/or other languages is an added advantage.
• Resourceful, self-motivated with excellent presentation and interpersonal skills
• Passionate in media and entertainment industry
• Ability to work effectively with clients and cross-functional teams
• Strong team player
• Results -oriented
• Able to organize resources, present reports, and coordinate project work
• PC literate with working knowledge of Microsoft Windows, Word and Excel

Are you a strategic and results-driven leader ready to drive high-impact campaigns across diverse markets? We are looking for a Senior Manager, Campaign Management to lead campaigns across B2B, B2C, and B2G segments, both locally and regionally. You will be the crucial link, collaborating with Marketing, Content, Research, and other stakeholders to deliver effective, data-driven campaigns that fuel business growth and engagement.

What You'll Do

• Lead Campaign Operations: Take full ownership of the daily operations for the Campaign Management unit, ensuring alignment with governance standards and best practices.
• Execute High-Impact Campaigns: Collaborate on concept development and lead the execution of campaigns for products, services, and events across B2B, B2C, and B2G markets.
• Drive Strategic Growth: Co-develop and implement strategic marketing plans specifically focused on client retention, lead generation, and overall business growth.
• Oversee Execution: Oversee and manage campaign execution across all platforms, working closely with internal teams and third-party partners as necessary.
• Enable Sales Success: Support the sales team by providing them with necessary campaign materials, essential briefings, and updates to ensure consistent messaging and effective sales enablement.
• Analyse Campaign Performance: Manage and improve lead generation campaigns, ensuring results are measured, tracked, and analysed. You will prepare detailed analysis and post-campaign reports for stakeholders.

What We're Looking For

• Experience: A minimum of 7 years of experience in media, advertising, or marketing, with a strong focus on digital and omnichannel campaigns .
• Expertise: Proven experience leading B2B, B2C, and B2G campaigns from strategic planning through to execution. Deep knowledge in managing these diverse campaign types is essential.
• Education: A Bachelor's Degree in Marketing, Business, or a related field.
• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
• Excellent project management, stakeholder engagement, and communication skills.

If you're ready to lead a high-performing campaign management function and drive significant business results, we encourage you to apply.

Mid-Senior level

Full-time

Marketing

Industries: Book and Periodical Publishing and Broadcast Media Production and Distribution