30 Campaign Planning jobs in Malaysia

Campaign Planning & Implementation Executive

Astro Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Join or sign in to find your next job

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Campaign Planning & Implementation Executive

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Astro Campaign Planning & Implementation Executive

Astro Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago Be among the first 25 applicants Join to apply for the

Campaign Planning & Implementation Executive

role at

Astro We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly.

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

Job Responsibilities

What you will do:

Campaign Setup, Trafficking & Execution

Set up and launch display, video, social, and programmatic campaigns across platforms such as Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads. Ensure accurate ad trafficking, creative uploads, and tracking implementation for all campaigns. QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies. Work closely with the product and tech teams to resolve any tracking or implementation issues.

Campaign Monitoring & Performance Optimization

Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments. Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency. Analyze engagement metrics for social media campaigns and apply best practices and industry insights to enhance performance. Ensure campaigns stay within budget and maximize return on ad spend (ROAS).

Troubleshooting & Technical Support

Work with the Digital Media Manager and ad tech teams to troubleshoot tracking errors, discrepancies, and ad delivery issues. Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly. Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.

Reporting & Insights

Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations. Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights. Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations.

Continuous Learning & Industry Trends

Stay up to date with new features, updates, and best practices across Google, Meta, TikTok, and programmatic platforms. Test and implement new ad formats, bidding strategies, and optimization techniques to drive campaign success. Share insights with the team on emerging trends, platform updates, and innovative approaches to digital advertising.

Requirements

Who you are:

Degree/Diploma holders in Business/Advertising/Commerce/Communications or in anyrelevant field 2-4 years of experience in digital media campaign execution, trafficking, and optimization. Hands-on experience with Google Ad Manager (GAM), DV360, The Trade Desk (TTD), Xandr, Meta Ads, and TikTok Ads. Strong understanding of campaign KPIs such as CTR, CPM, CPC, CPA, ROAS, and viewability metrics. Experience with tracking tools, UTM parameters, and conversion pixels. Proficiency in ad operations, troubleshooting ad delivery issues, and working with ad verification tools (MOAT, IAS, DoubleVerify). Strong analytical skills with the ability to interpret campaign performance data and implement optimizations. Detail-oriented with excellent problem-solving and time management skills Seniority level

Seniority level Entry level Employment type

Employment type Full-time Job function

Job function Business Development and Sales Industries Entertainment Providers Referrals increase your chances of interviewing at Astro by 2x Sign in to set job alerts for “Implementation Executive” roles.

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Junior Team Member, Institutional Corporates Team 1

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WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago Senior Executive, Operations In-Flight Services

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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We are looking for an enthusiastic and motivated Campaign Management Assistant Intern to join our TSL Malaysia office.

This internship provides an excellent opportunity for students or recent graduates to gain hands-on experience in campaign management, digital marketing, and strategic planning.

You must be able to commit to a minimum of 20-week internship.

What you will do:

• Work with Project Manager to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders.
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals.
• Analyze performance data to provide insights and deliver regular reports and post-campaign analysis, comparing results against industry benchmarks with guidance.
• Assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers with guidance.
• Support in ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties.

The successful candidate should have:

• Excellent understanding of new media, digital publishing, content, and social media industry.
• Strong negotiator with a commercial mindset.
• Strong verbal and written communication skills.
• Team spirit and ease in building strong professional relationships.
• Great people skills and strong analytical and problem-solving abilities.
• Able to commit to a minimum of 20 weeks (5 months) internship.

What you will gain:

• Opportunity to set foot into the media industry through a leading, homegrown media company.
• Practical experience in Campaign Management.
• Potential for future employment opportunities based on performance.

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Join to apply for the Campaign Management Assistant role at The Smart Local (TSL) Media Group

5 months ago Be among the first 25 applicants

Join to apply for the Campaign Management Assistant role at The Smart Local (TSL) Media Group

Get AI-powered advice on this job and more exclusive features.

About The Role

We are looking for an enthusiastic and motivated Campaign Management Assistant Intern to join our TSL Malaysia office.

About The Role

We are looking for an enthusiastic and motivated Campaign Management Assistant Intern to join our TSL Malaysia office.

This internship provides an excellent opportunity for students or recent graduates to gain hands-on experience in campaign management, digital marketing, and strategic planning.

You must be able to commit to a minimum of 20-week internship.

What You Will Do

• Work with Project Manager to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals
• Analyze performance data to provide insights and deliver regular reports and post-campaign analysis, comparing results against industry benchmarks with guidance.
• Assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers with guidance
• Be the support in ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties
  
  

The Successful Candidate Should Have

• Excellent understanding of new media, digital publishing, content and social media industry
• Strong negotiator with a commercial mindset
• Strong verbal and written communication skills
• Team spirit and ease in building strong professional relationships
• Great people skills and strong analytical and problem-solving abilities
• Able to commit to a minimum of 20-weeks (5 months) internship
  
  

What You Will Gain

• Opportunity to set foot into the media industry through a leading, homegrown media company
• Practical experience in Campaign Management
• Potential for future employment opportunities based on performance

Seniority level

• Seniority level Internship

Employment type

• Employment type Full-time

Job function

• Job function Administrative
• Industries Advertising Services

Referrals increase your chances of interviewing at The Smart Local (TSL) Media Group by 2x

Sign in to set job alerts for “Managerial Assistant” roles.

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Finance Assistant Manager Location: (Malaysia)

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Join to apply for the Campaign Management Specialist (Lead) role at Accenture Southeast Asia .

Get AI-powered advice on this job and more exclusive features.

Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.

Responsibilities:

1. Campaign Planning & Strategy:
   • Develop and implement integrated marketing campaign strategies.
   • Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns.
   • Analyze audience segments and market trends to create data-driven campaign approaches.
2. Campaign Execution & Management:
   • Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
   • Develop campaign timelines, budgets, and deliverables.
   • Optimize campaigns across digital, paid, social, email, and offline channels.
3. Performance Analysis & Reporting:
   • Monitor key performance metrics (KPIs), such as CTR, conversion rates, etc.
   • Analyze campaign data to measure success and identify areas for optimization.
4. Collaboration:
   • Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
   • Partner with media buying and digital teams to plan budgets and allocate resources effectively.
   • Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements:

• Experience in marketing campaign strategy, execution, and optimization.
• Experience managing multi-channel campaigns (digital, social, email, paid media).
• Strong understanding of marketing funnel strategies and audience segmentation.
• Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms.
• Excellent project management, organizational, and multitasking abilities.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Familiarity with SEO, content marketing, and email automation tools.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising, Art/Creative, and Marketing

Industries

• Business Consulting and Services

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Join us as a Senior Executive - Campaign Management to play an influential role in driving sales growth.

Where you can make an impact: Client & Broker Engagement

Our Client & Broker Engagement (CBE) team manages AIG’s major client relationships across all product lines, as well as driving new business activity. The team serves major clients and broker partners through an elevated, personalized experience – our client-centric framework drives a consistent experience and best practices, while allowing flexibility to meet the client’s needs.

About the role

Campaign Management

• Manage annual marketing budget to achieve overall financial targets.
• Maximize revenue from Policy Owner Marketing (POM) customer database through improved customer targeting/segmentation and increase product holdings.
• Conduct campaign analysis and provide proactive support to business to highlight improvement opportunities and / or resolve problems, and to develop and execute action plans to deliver sustainable improvement.
• Liaise with call center and relevant internal and external stakeholders for campaign implementation and ongoing campaign performance.

Operation & Administration .

• Assist Head of Campaign Management to coordinate and ensure smooth operations & administration for the assigned campaigns.
• Ensure campaign P&L, persistency rate, monthly premium collection are regularly monitored and updated.
• Develop and maintain all new campaigns preparation and setup including campaign checklist, marketing plan, CPPM tracking and monthly reporting of campaign performance.
• Maintain and update monthly and quarterly marketing cost and accruals for management.
• Assist in the preparation of annual budget and agreed financial performance targets.
• Submit and obtain approval from local and regional management for each marketing campaign.
• Financial reporting to support the business including budgeting, expenses, portfolio, GPW/NPW, marketing allowable

Others

• Manage, monitor progress and coach peers with regard to specific preset tasks.
• Communicate to Head of Campaign Management on market trends and competition.
• Manage outsourced suppliers and vendors
• Ad-hoc functions as and when required.
• Maintain periodical engagement sessions and on-site visitation to contact centers for call reviews, support and obtain first hand feedback from front-liners; i.e. telesales agents, team leaders and contact center managers.
• Support end to end process for launching of product or campaign, including liaising with internal and external stakeholders

What you’ll need to succeed

• Tertiary education with minimum 5 years working experience;
• Experience in direct marketing and telemarketing campaign management preferred
• Insurance industry and/or finance, CRM or direct marketing background will be an added advantage.
• Meticulous, analytical and detail oriented.
• Excellent logical thinking and problem-solving abilities.
• Capable of multi-tasking, taking initiatives, working in groups or as an individual
• Excellent communication and interpersonal skills with fluency in English and Bahasa Malaysia.
• Intermediate to advance Microsoft Excel skill level, familiarity with usage of Power BI & Sales Force
• Self-motivated, confident and a good team player.

Ready to prove your potential? We would love to hear from you.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to .

Functional Area:

SM - Sales & Marketing AIG Malaysia Insurance Berhad #J-18808-Ljbffr

Join to apply for the

Campaign Management Specialist (Lead)

role at

Accenture Southeast Asia . Get AI-powered advice on this job and more exclusive features. Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI. Responsibilities:

Campaign Planning & Strategy:

Develop and implement integrated marketing campaign strategies. Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns. Analyze audience segments and market trends to create data-driven campaign approaches.

Campaign Execution & Management:

Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment. Develop campaign timelines, budgets, and deliverables. Optimize campaigns across digital, paid, social, email, and offline channels.

Performance Analysis & Reporting:

Monitor key performance metrics (KPIs), such as CTR, conversion rates, etc. Analyze campaign data to measure success and identify areas for optimization.

Collaboration:

Work closely with creative and content teams to develop compelling messaging and assets for campaigns. Partner with media buying and digital teams to plan budgets and allocate resources effectively. Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements:

Experience in marketing campaign strategy, execution, and optimization. Experience managing multi-channel campaigns (digital, social, email, paid media). Strong understanding of marketing funnel strategies and audience segmentation. Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms. Excellent project management, organizational, and multitasking abilities. Analytical mindset with the ability to interpret data and generate actionable insights. Familiarity with SEO, content marketing, and email automation tools. Seniority level

Mid-Senior level Employment type

Full-time Job function

Advertising, Art/Creative, and Marketing Industries

Business Consulting and Services

#J-18808-Ljbffr

Senior Marketing Strategy & Operations Manager, Asia Modern Work

Crypto Jobs Remote

Job Description Senior Marketing Strategy & Operations Manager, Asia Modern Work About Microsoft

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more . We foster a culture built on respect, integrity, and accountability , creating an inclusive environment where employees thrive.

Microsoft Asia Sales Enablement & Operations (SE&O) plays a key role in translating our global Commercial Strategy into local execution, ensuring operational excellence and impact at scale. Asia, being one of the most dynamic markets, offers unique opportunities for innovation, transformation, and business growth.

The Role

As the Senior Marketing Strategy & Operations Manager, Asia Modern Work , you will lead go-to-market (GTM) strategies to drive Secure Productivity revenue, adoption, and market share across Asia. This role requires a deep understanding of Modern Work solutions, customer engagement, sales enablement, and marketing execution .

You will collaborate with sales, marketing, and regional partner teams to develop and execute business priorities, ensuring Microsoft continues to lead in the Modern Work segment.

Key Responsibilities Business Leadership

Develop and execute competitive strategies to drive market share and business impact.

Establish strong partnerships with corporate and field teams to align business goals and execution plans.

Lead cross-functional collaboration between sales, marketing, and operations to enhance go-to-market effectiveness.

Provide insights and strategic direction to optimize performance and customer engagement across the region.

Identify market opportunities and adapt business strategies to maximize impact in Asia.

Business Management

Leverage data-driven insights to optimize performance across revenue, market share, and adoption metrics.

Define key performance indicators (KPIs) and align strategies with business objectives.

Collaborate with finance, product marketing, and sales excellence teams to analyze performance trends and drive improvements .

Field Enablement & Execution

Orchestrate and champion solution plays to activate integrated sales and marketing strategies.

Equip sales teams with resources, tools, and insights to drive demand and accelerate pipeline growth.

Partner with regional teams to align execution plans with corporate strategies .

Who You Are

A strategic leader with deep expertise in go-to-market execution and business management .

A cross-functional collaborator , skilled at aligning teams and driving execution.

Passionate about Modern Work solutions , customer engagement, and digital transformation.

Qualifications Required:

10+ years of experience in marketing strategy, business planning, sales enablement, or business development.

Strong knowledge of Secure Productivity solutions, sales operations, and go-to-market execution .

Fluency in English (Additional language proficiency in Korean, Japanese, or Mandarin is a plus).

Preferred:

Bachelor’s Degree in Business, Marketing, Computer Science, or a related field.

12+ years of experience in driving product/solution growth, demand generation, and pipeline acceleration.

Experience working in a multinational, matrixed organization with a track record of success.

Why Microsoft?

Innovative work environment – Shape the future of AI-powered and secure workplace solutions.

Global impact – Work in one of the most dynamic and high-growth markets in the world.

Career development – Access world-class training, mentorship, and growth opportunities.

Competitive compensation – Enjoy comprehensive benefits, bonuses, and long-term incentives.

Microsoft is an equal opportunity employer that values diversity, equity, and inclusion. We encourage applications from all backgrounds and are committed to providing accommodations for candidates with disabilities.

Apply today and join us in redefining the future of Modern Work in Asia!

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JOB RESPONSIBILITIES

• Analyze brand marketing needs, including demand insights, product and market analysis, audience insights, creative content, and media strategies, to craft comprehensive Xiaohongshu marketing plans. Collaborate with business or project managers to complete proposals in a timely manner.
• Learn from local mainstream social media platforms (e.g., Instagram, Facebook, YouTube), combine data analysis with tools, and develop communication strategies.
• Monitor, analyze, and report on data and campaign performance throughout the execution process, and produce planning summaries.
• Develop methodologies, lead targeted brainstorming sessions, and generate Big Ideas, slogans, and other creative content.

JOB REQUIREMENTS

• Bachelor’s degree or higher, with preference for marketing, advertising, media, or related majors.
• 3-5 years of experience in social media marketing or planning, with brand customer service experience. Prior experience in a 4A advertising company is preferred.
• Strong strategic planning and creative potential, with familiarity in Xiaohongshu marketing and other social media platforms.
• Sharp business and market insights, with the ability to create actionable marketing plans based on market and data analysis.
• Strong organizational, communication, and coordination skills, with a proven ability to promote teamwork and achieve client marketing goals.

Come Join Us!

and be a True Blue Hashie.

We are passionate about building an amazing team of social media ninjas. When you work at Hashmeta, you’re not just joining a team of brilliant minds, you’re also joining our family of passionate internet marketers.

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E-commerce Marketing, Strategy & Planning Senior Associate (updated)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.

Key Responsibilities

As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).

• You will wo r k closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms .
• You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations.
• You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign.
• You will participate in relevant internal and external training programs for personal and professional development .
• You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.
  
  

What skills and experience you will need?

• 2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side.
• Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop.
• Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying.
• Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI.
• Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders.
• Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives.
• Highly accountable with a proactive mindset, capable of managing campaigns end-to-end.
• Proficient in budget management and performance tracking.
• Fluent in writing and speaking skills in English .
  
  

By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website for regular updates on available roles.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Business Consulting and Services

Referrals increase your chances of interviewing at ADA by 2x

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