1,738 Campaign Management jobs in Malaysia

Are you a strategic and results-driven leader ready to drive high-impact campaigns across diverse markets? We are looking for a Senior Manager, Campaign Management to lead campaigns across B2B, B2C, and B2G segments, both locally and regionally. You will be the crucial link, collaborating with Marketing, Content, Research, and other stakeholders to deliver effective, data-driven campaigns that fuel business growth and engagement.

What You'll Do

• Lead Campaign Operations: Take full ownership of the daily operations for the Campaign Management unit, ensuring alignment with governance standards and best practices.
• Execute High-Impact Campaigns: Collaborate on concept development and lead the execution of campaigns for products, services, and events across B2B, B2C, and B2G markets.
• Drive Strategic Growth: Co-develop and implement strategic marketing plans specifically focused on client retention, lead generation, and overall business growth.
• Oversee Execution: Oversee and manage campaign execution across all platforms, working closely with internal teams and third-party partners as necessary.
• Enable Sales Success: Support the sales team by providing them with necessary campaign materials, essential briefings, and updates to ensure consistent messaging and effective sales enablement.
• Analyse Campaign Performance: Manage and improve lead generation campaigns, ensuring results are measured, tracked, and analysed. You will prepare detailed analysis and post-campaign reports for stakeholders.

What We're Looking For

• Experience: A minimum of 7 years of experience in media, advertising, or marketing, with a strong focus on digital and omnichannel campaigns .
• Expertise: Proven experience leading B2B, B2C, and B2G campaigns from strategic planning through to execution. Deep knowledge in managing these diverse campaign types is essential.
• Education: A Bachelor's Degree in Marketing, Business, or a related field.
• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
• Excellent project management, stakeholder engagement, and communication skills.

If you're ready to lead a high-performing campaign management function and drive significant business results, we encourage you to apply.

Mid-Senior level

Full-time

Marketing

Industries: Book and Periodical Publishing and Broadcast Media Production and Distribution

Senior Associate - Campaign Management Responsibilities

Campaign Leadership:

• Lead the daily tasks of one of MY/SG/HK ventures, including the meticulous planning and execution of campaign layouts. Ensure that all campaigns are aligned with the company's overall marketing strategy and meet defined objectives.
• Spearhead the development of the tactical portfolio, with a focus on planning and executing campaigns that are aligned with internal pricing focuses across Malaysia, Singapore, and Hong Kong.
• Manage beauty, sports and kids portfolios, coordinating closely with key stakeholders to ensure successful marketing strategies on site.
• Coordinate with cross-functional teams to ensure seamless execution of campaigns and alignment with business goals.

Team Management:

• Lead, mentor, and develop a small team responsible for the daily execution of tasks. Foster a collaborative and high-performance work environment.
• Delegate tasks effectively, ensuring that team members are clear on their roles and responsibilities, and provide them with the support needed to succeed.

Performance Reporting:

• Prepare and present comprehensive monthly reports on campaign performance to higher management. Use data-driven insights to refine strategies and improve future campaign performance.
• Analyze campaign metrics, identify areas of improvement, and implement solutions to optimize results.

Stakeholder Communication:

• Serve as the main point of contact for communication with various stakeholders, including internal teams, external partners, and vendors.
• Ensure that all stakeholders are kept informed of campaign progress, challenges, and successes. Facilitate effective communication to ensure alignment and support across all involved parties.

Market Analysis and Strategy Development:

• Stay updated on industry trends, market conditions, and competitor activities. Use this knowledge to inform campaign strategies and ensure the company remains competitive in the e-commerce space.
• Collaborate with regional teams to understand market nuances and tailor campaigns to meet the unique needs of each market.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• Minimum of 2-3 years of experience in e-commerce marketing or campaign management, preferably within the fashion or retail industry.
• Proven track record of leading successful e-commerce campaigns across multiple regions.
• Experience in managing brand and key collection launches with various stakeholders.
• Strong leadership skills with experience in managing small teams.
• Excellent communication skills, with the ability to effectively engage with stakeholders at all levels.
• Proficient in data analysis and reporting, with a strong understanding of key performance metrics in e-commerce.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Fluency in English and Mandarin is preferred.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using and processing through and in ZALORA’s systems all personal data included in or provided in relation to your application. The purposes for such collection, use and/or processing shall be for conducting ZALORA’s recruitment requirements for the present role, and identifying and evaluating other roles and career opportunities within ZALORA which you might be a good fit for.

Responsibilities
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

In this role you will be responsible in conceptualizing, developing, and executing Brand IP marketing campaigns. You will collaborate and coordinate across various stakeholders for campaign creation and optimisation.

• Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns

• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g. Marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization

• Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance

• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns

Qualifications
Minimum Qualifications:

• Minimum Bachelor's Degree or above

• 4 years of experience in Internet companies, brand companies, or agencies

• English proficiency is required

• Proven experience of owning a comprehensive marketing campaign from ideation to execution

• Creative and strategic thinking: You should be able to think creatively and develop innovative marketing campaigns that resonate with the target audience.

• Good planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution

Preferred Qualifications:

• Analytical skills: You should be able to analyze data and metrics to measure the effectiveness of campaigns.

• Project management skills: You should be able to manage multiple projects simultaneously and meet tight deadlines. Understands and is experienced in budget management and forecasting.

• Able to withstand pressure, communicate effectively and able to obtain quick results

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

The opportunity

We're looking for a strategic and results-driven Senior Manager, Campaign Management to lead high-impact campaigns across B2B, B2C, and B2G segments locally and regionally. This role involves collaborating with Marketing, Content, Research, and other key stakeholders to deliver effective, data-driven campaigns that support business growth and engagement.

Responsibilities

• Lead daily operations of the Campaign Management unit, ensuring alignment with governance standards and best practices.
• Collaborate in the development of concepts and take full ownership in executing campaigns for products, services, and events across B2B, B2C, and B2G markets.
• Co-develop and implement strategic marketing plans focused on client retention, lead generation, and business growth.
• Oversee campaign execution across all platforms, collaborating with internal teams and third-party partners as needed.
• Support the sales team with campaign-related materials, briefings, and updates to ensure consistent messaging and effective sales enablement.

What we're looking for

• Bachelor's Degree in Marketing, Business, or a related field.
• Minimum 7 years of experience in media, advertising, or marketing, with a strong focus on digital and omnichannel campaigns.
• Proven experience leading B2B, B2C, and B2G campaigns from planning to execution.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management, stakeholder engagement, and communication skills.

What we offer

• Competitive salary and performance-based bonuses
• Comprehensive benefits package, including health insurance and retirement contributions
• Opportunities for career advancement and professional development
• Collaborative and supportive work environment
• Work-life balance initiatives, such as flexible work arrangements

About us

Star Media Group is a leading media conglomerate in Malaysia, with a diverse portfolio of news, entertainment, and digital platforms. We are committed to delivering high-quality content and innovative solutions to our audience and clients. With a strong reputation and a talented team, we are poised for continued growth and success.

If you're ready to take on this exciting challenge and contribute to the success of Star Media Group, apply now.

Are you a strategic and results-driven leader ready to drive high-impact campaigns across diverse markets? We are looking for a
Senior Manager, Campaign Management
to lead campaigns across
B2B, B2C, and B2G
segments, both locally and regionally. You will be the crucial link, collaborating with Marketing, Content, Research, and other stakeholders to deliver effective, data-driven campaigns that fuel business growth and engagement.

What You'll Do

• Lead Campaign Operations:
  Take full ownership of the daily operations for the Campaign Management unit, ensuring alignment with governance standards and best practices.
• Execute High-Impact Campaigns:
  Collaborate on concept development and lead the execution of campaigns for products, services, and events across
  B2B, B2C, and B2G
  markets.
• Drive Strategic Growth:
  Co-develop and implement strategic marketing plans specifically focused on client retention, lead generation, and overall business growth.
• Oversee Execution:
  Oversee and manage campaign execution across all platforms, working closely with internal teams and third-party partners as necessary.
• Enable Sales Success:
  Support the sales team by providing them with necessary campaign materials, essential briefings, and updates to ensure consistent messaging and effective sales enablement.
• Analyse Campaign Performance:
  Manage and improve
  lead generation
  campaigns, ensuring results are measured, tracked, and analysed. You will prepare detailed analysis and
  post-campaign reports
  for stakeholders.

What We're Looking For

• Experience:
  A minimum of
  7 years
  of experience in media, advertising, or marketing, with a strong focus on digital and
  omnichannel campaigns
  .
• Expertise:
  Proven experience leading
  B2B, B2C, and B2G
  campaigns from strategic planning through to execution. Deep knowledge in managing these diverse campaign types is essential.
• Education:
  A Bachelor's Degree in Marketing, Business, or a related field.
• Strong
  analytical skills
  with the ability to interpret campaign data and generate actionable insights.
• Excellent
  project management, stakeholder engagement, and communication
  skills.

If you're ready to lead a high-performing campaign management function and drive significant business results, we encourage you to apply.

Overview

Luxoft WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. Our client is a leading bank with a global network, seeking Consultants to join a newly set-up technology centre in Kuala Lumpur to deliver innovative financial technology solutions.

• Design and implement segmentation, technical, and delivery workflows in Adobe Campaign (or Unica / equivalent campaign tools).
• Develop, execute, and manage email marketing campaigns, including triggered emails, dynamic content, audience targeting, and campaign reporting.
• Build and manage cross-channel marketing solutions: direct mail, offer management, preference centers, and mobile campaigns.
• Work on customer segmentation and targeting using Adobe Analytics integration, predictive send-time optimization, and engagement scoring.
• Collaborate with business teams to design and deliver end-to-end marketing automation workflows integrated with enterprise data platforms.
• Support data connectors and external system integrations for campaign audience data and customer profiles.
• Perform campaign performance analysis, reporting, and optimization based on KPIs and engagement metrics.
• Ensure scalability, reliability, and security of campaign systems across Linux, Windows, AIX, and Unix environments.
• Participate in Agile/Scrum processes, version control, and CI/CD pipelines for deployment.

• 3 to 5 years of experience with Adobe Campaign, Unica, or any enterprise campaign management tool (at least one mandatory).
• Adobe Segmentation Workflows, Technical Workflows, and Delivery Workflows.
• Email Management: Triggered emails, email reporting, dynamic content.
• Cross-channel Marketing: Campaign management, Campaign reporting, Direct mail, Offer management, Preference centers, and Mobile marketing.
• Segmentation and Targeting: Adobe Analytics integration, Audience segmentation, Customer profiles, Data connectors, Predictive send time optimization, Predictive engagement scoring.
• Hands-on experience in Email Management, Triggered emails, email reporting, dynamic content; Cross-channel Marketing, Campaign management, reporting, direct mail, offers, preferences, mobile marketing.

• Knowledge of TD, HD Data Models and data patterns.
• Functional (one or two) Business Analysis / Business Acumen.
• Domain knowledge in Data Modeling/Profiling/Mapping and Data Marts.
• Finance Analytics, Credit Risk Analytics, Product Knowledge across Treasury & Wealth Management, Trade Finance & Accounts Receivable, Retail Bank & Cards, and Data Modeling (FSDM / Data Marts).
• Finance-GL, Risk, Wholesale, Retail, Core, Wealth, Trade, Insurance, Deposits, Customer management, Credit management, Tax, Compliance, Regulatory, BCBS 239, Basel, etc.

• Seniority level: Mid-Senior level
• Employment type: Full-time

• Job function: Information Technology
• Industries: IT Services and IT Consulting

Note: This description reflects the responsibilities and qualifications for the role as listed. The posting may include additional related opportunities.

Executive, Client Campaign Management (988)

Are you a detail-oriented and collaborative professional ready to ensure the smooth execution of media campaigns? 988 FM is looking for an Executive, Client Campaign Management to join our team. This role is crucial for managing the scheduling, coordination, and execution of impactful client campaigns across our on-air, online, and on-ground platforms.

• Manage scheduling and reporting: Schedule and manage clients' airtime bookings using our system, issue confirmations, and prepare accurate revenue reports, aired time reports, and Post Campaign Reports (PCRs).
• Coordinate execution: Coordinate campaign delivery with internal teams to ensure the timely provision of materials, scripts, and event requirements.
• Oversee operations: Verify client credit terms and ensure commercial airtime is scheduled accurately.
• Handle on-ground events: Plan, organize, and oversee on-ground events to meet specific client objectives.
• Maintain documentation: Maintain accurate records and documentation for auditing and internal reporting purposes.

• 1–2 years of experience in media, advertising, broadcasting, or campaign coordination is preferred. Fresh graduates with strong potential are also encouraged to apply.
• Proficiency in media scheduling systems (e.g., Aquira, Zetta, Neo Winner).
• Strong computer literacy in Excel, Word, and PowerPoint.
• Demonstrated experience in campaign coordination and client servicing.
• Experience in report preparation (revenue, PCR, aired time).

If you are organized, a great communicator, and ready to support our commercial success, we'd love to hear from you.