636 Campaign Management jobs in Malaysia

Overview

Senior Executive - Campaign Management at AIG in Kuala Lumpur, Malaysia. Join us as a Senior Executive - Campaign Management to play an influential role in driving sales growth.

Where you can make an impact: Client & Broker Engagement

Our Client & Broker Engagement (CBE) team manages AIG’s major client relationships across all product lines, as well as driving new business activity. The team serves major clients and broker partners through an elevated, personalized experience – our client-centric framework drives a consistent experience and best practices, while allowing flexibility to meet the client’s needs.

Responsibilities

• Manage annual marketing budget to achieve overall financial targets.
• Maximize revenue from Policy Owner Marketing (POM) customer database through improved customer targeting/segmentation and increase product holdings.
• Conduct campaign analysis and provide proactive support to business to highlight improvement opportunities and/or resolve problems, and to develop and execute action plans to deliver sustainable improvement.
• Liaise with call center and relevant internal and external stakeholders for campaign implementation and ongoing campaign performance.

Operations & Administration

• Assist Head of Campaign Management to coordinate and ensure smooth operations & administration for the assigned campaigns.
• Ensure campaign P&L, persistency rate, monthly premium collection are regularly monitored and updated.
• Develop and maintain all new campaigns preparation and setup including campaign checklist, marketing plan, CPPM tracking and monthly reporting of campaign performance.
• Maintain and update monthly and quarterly marketing cost and accruals for management.
• Assist in the preparation of annual budget and agreed financial performance targets.
• Submit and obtain approval from local and regional management for each marketing campaign.
• Financial reporting to support the business including budgeting, expenses, portfolio, GPW/NPW, marketing allowable.

Others

• Manage, monitor progress and coach peers with regard to specific preset tasks.
• Communicate to Head of Campaign Management on market trends and competition.
• Manage outsourced suppliers and vendors.
• Ad-hoc functions as and when required.
• Maintain periodical engagement sessions and on-site visitation to contact centers for call reviews, support and obtain first hand feedback from front-liners; i.e. telesales agents, team leaders and contact center managers.
• Support end to end process for launching of product or campaign, including liaising with internal and external stakeholders.

What You’ll Need To Succeed

• Tertiary education with minimum 5 years working experience.
• Experience in direct marketing and telemarketing campaign management preferred.
• Insurance industry and/or finance, CRM or direct marketing background will be an added advantage.
• Meticulous, analytical and detail oriented.
• Excellent logical thinking and problem-solving abilities.
• Capable of multi-tasking, taking initiatives, working in groups or as an individual.
• Excellent communication and interpersonal skills with fluency in English and Bahasa Malaysia.
• Intermediate to advanced Microsoft Excel skill level, familiarity with usage of Power BI & Salesforce.
• Self-motivated, confident and a good team player.

Ready to prove your potential? We would love to hear from you.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy Benefits That Take Care Of What Matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning and cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories. AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to

Functional Area

SM - Sales & Marketing

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Insurance

#J-18808-Ljbffr

Overview Senior Executive - Campaign Management at AIG in Kuala Lumpur, Malaysia. Join us as a Senior Executive - Campaign Management to play an influential role in driving sales growth.

Where you can make an impact:

Client & Broker Engagement

Our Client & Broker Engagement (CBE) team manages AIG’s major client relationships across all product lines, as well as driving new business activity. The team serves major clients and broker partners through an elevated, personalized experience – our client-centric framework drives a consistent experience and best practices, while allowing flexibility to meet the client’s needs.

Responsibilities

Manage annual marketing budget to achieve overall financial targets.

Maximize revenue from Policy Owner Marketing (POM) customer database through improved customer targeting/segmentation and increase product holdings.

Conduct campaign analysis and provide proactive support to business to highlight improvement opportunities and/or resolve problems, and to develop and execute action plans to deliver sustainable improvement.

Liaise with call center and relevant internal and external stakeholders for campaign implementation and ongoing campaign performance.

Operations & Administration

Assist Head of Campaign Management to coordinate and ensure smooth operations & administration for the assigned campaigns.

Ensure campaign P&L, persistency rate, monthly premium collection are regularly monitored and updated.

Develop and maintain all new campaigns preparation and setup including campaign checklist, marketing plan, CPPM tracking and monthly reporting of campaign performance.

Maintain and update monthly and quarterly marketing cost and accruals for management.

Assist in the preparation of annual budget and agreed financial performance targets.

Submit and obtain approval from local and regional management for each marketing campaign.

Financial reporting to support the business including budgeting, expenses, portfolio, GPW/NPW, marketing allowable.

Others

Manage, monitor progress and coach peers with regard to specific preset tasks.

Communicate to Head of Campaign Management on market trends and competition.

Manage outsourced suppliers and vendors.

Ad-hoc functions as and when required.

Maintain periodical engagement sessions and on-site visitation to contact centers for call reviews, support and obtain first hand feedback from front-liners; i.e. telesales agents, team leaders and contact center managers.

Support end to end process for launching of product or campaign, including liaising with internal and external stakeholders.

What You’ll Need To Succeed

Tertiary education with minimum 5 years working experience.

Experience in direct marketing and telemarketing campaign management preferred.

Insurance industry and/or finance, CRM or direct marketing background will be an added advantage.

Meticulous, analytical and detail oriented.

Excellent logical thinking and problem-solving abilities.

Capable of multi-tasking, taking initiatives, working in groups or as an individual.

Excellent communication and interpersonal skills with fluency in English and Bahasa Malaysia.

Intermediate to advanced Microsoft Excel skill level, familiarity with usage of Power BI & Salesforce.

Self-motivated, confident and a good team player.

Ready to prove your potential? We would love to hear from you.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy Benefits That Take Care Of What Matters At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning and cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories. AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to

Functional Area SM - Sales & Marketing

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries Insurance

#J-18808-Ljbffr

IP Campaign Management Specialist - Integrated Marketing (Malaysia)

TikTok Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

In this role you will be responsible in conceptualizing, developing, and executing Brand IP marketing campaigns. You will collaborate and coordinate across various stakeholders for campaign creation and optimisation.

• Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns
• Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g. Marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization
• Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance
• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns

Qualifications

Minimum Qualifications:

• Minimum Bachelor's Degree or above
• 4 years of experience in Internet companies, brand companies, or agencies
• English proficiency is required
• Proven experience of owning a comprehensive marketing campaign from ideation to execution
• Creative and strategic thinking: You should be able to think creatively and develop innovative marketing campaigns that resonate with the target audience.
• Good planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution

Preferred Qualifications:

• Analytical skills: You should be able to analyze data and metrics to measure the effectiveness of campaigns.
• Project management skills: You should be able to manage multiple projects simultaneously and meet tight deadlines. Understands and is experienced in budget management and forecasting.
• Able to withstand pressure, communicate effectively and able to obtain quick results

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr

IP Campaign Management Specialist - Integrated Marketing (Malaysia) TikTok Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Responsibilities The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

In this role you will be responsible in conceptualizing, developing, and executing Brand IP marketing campaigns. You will collaborate and coordinate across various stakeholders for campaign creation and optimisation.

Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns

Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g. Marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization

Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance

Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns

Qualifications

Minimum Qualifications:

Minimum Bachelor's Degree or above

4 years of experience in Internet companies, brand companies, or agencies

English proficiency is required

Proven experience of owning a comprehensive marketing campaign from ideation to execution

Creative and strategic thinking: You should be able to think creatively and develop innovative marketing campaigns that resonate with the target audience.

Good planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution

Preferred Qualifications:

Analytical skills: You should be able to analyze data and metrics to measure the effectiveness of campaigns.

Project management skills: You should be able to manage multiple projects simultaneously and meet tight deadlines. Understands and is experienced in budget management and forecasting.

Able to withstand pressure, communicate effectively and able to obtain quick results

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

#J-18808-Ljbffr

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Join or sign in to find your next job

Join to apply for the Ecommerce Marketing Strategy & Planning Manager role at ADA

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Join to apply for the Ecommerce Marketing Strategy & Planning Manager role at ADA

Get AI-powered advice on this job and more exclusive features.

As the eCommerce Marketing, Strategy & Planning, Manager you will play the role of a digital consultant. You will take charge of overseeing the day-to-day client and campaign management for a portfolio of brands and be responsible for managing the entire client relationship – driving value and business outcomes by assisting with strategic direction, campaign management, audience targeting, budget/spend optimization, and reporting. You will manage and develop client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, billing, monthly/quarterly business reviews, etc. This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.

• Advertiser Management & Growth: Deliver client-specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into actionable processes and improve revenue across all assigned accounts.
• Campaign/project management: Work closely with internal stakeholders; Ad Operations, Creative and data teams and external vendors to drive campaign performance and deliverables. Analyze and report campaign performance with meaningful insights.
• Data-Centric Consultation: Drive data-centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms.
• Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development.
• Maintain Industry Knowledge: Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile), data and technology.
  
  

Requirements:

• The successful candidate will be an inspiring and confident team player with at least:
• At least 4-6 years of working experience in account/ client management in the online advertising industry.
• Proven account management and analytical professional experience
• Leadership experience in managing media specialist teams of 1-4
• Proven media planning experience across multiple platforms for performance clients, developing media best practices through testing
• Proficiency in Excel, Word and PowerPoint
• Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc.
• Experience with in-platform ads of Lazada/Shopee, Meta CPAS campaigns will be advantageous.
• Fluent in written and spoken language skills in English

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Business Consulting and Services

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Join or sign in to find your next job

Join to apply for the

Ecommerce Marketing Strategy & Planning Manager

role at

ADA ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Join to apply for the

Ecommerce Marketing Strategy & Planning Manager

role at

ADA Get AI-powered advice on this job and more exclusive features. As the eCommerce Marketing, Strategy & Planning, Manager you will play the role of a digital consultant. You will take charge of overseeing the day-to-day client and campaign management for a portfolio of brands and be responsible for managing the entire client relationship – driving value and business outcomes by assisting with strategic direction, campaign management, audience targeting, budget/spend optimization, and reporting. You will manage and develop client relations through the full life-cycle of the account — on-boarding, initial ramp up, ongoing account management, billing, monthly/quarterly business reviews, etc. This position works to understand the client's business needs and endeavors to drive business outcomes backed by our data capabilities.

Advertiser Management & Growth: Deliver client-specific media and outcome-based goals while maintaining and improving client satisfaction levels. Translate business requirements and strategic direction into actionable processes and improve revenue across all assigned accounts. Campaign/project management: Work closely with internal stakeholders; Ad Operations, Creative and data teams and external vendors to drive campaign performance and deliverables. Analyze and report campaign performance with meaningful insights. Data-Centric Consultation: Drive data-centric discussions with clients to identify opportunities and new interests that the advertiser may not be aware of to help drive revenues by suggesting the right technology and media platforms. Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development. Maintain Industry Knowledge: Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile), data and technology.

Requirements:

The successful candidate will be an inspiring and confident team player with at least: At least 4-6 years of working experience in account/ client management in the online advertising industry. Proven account management and analytical professional experience Leadership experience in managing media specialist teams of 1-4 Proven media planning experience across multiple platforms for performance clients, developing media best practices through testing Proficiency in Excel, Word and PowerPoint Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc. Experience with in-platform ads of Lazada/Shopee, Meta CPAS campaigns will be advantageous. Fluent in written and spoken language skills in English

Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Business Consulting and Services Referrals increase your chances of interviewing at ADA by 2x Get notified about new Marketing Strategist jobs in

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Senior Marketing Strategy & Operations Manager, Asia Modern Work

Crypto Jobs Remote

Job Description Senior Marketing Strategy & Operations Manager, Asia Modern Work About Microsoft

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more . We foster a culture built on respect, integrity, and accountability , creating an inclusive environment where employees thrive.

Microsoft Asia Sales Enablement & Operations (SE&O) plays a key role in translating our global Commercial Strategy into local execution, ensuring operational excellence and impact at scale. Asia, being one of the most dynamic markets, offers unique opportunities for innovation, transformation, and business growth.

The Role

As the Senior Marketing Strategy & Operations Manager, Asia Modern Work , you will lead go-to-market (GTM) strategies to drive Secure Productivity revenue, adoption, and market share across Asia. This role requires a deep understanding of Modern Work solutions, customer engagement, sales enablement, and marketing execution .

You will collaborate with sales, marketing, and regional partner teams to develop and execute business priorities, ensuring Microsoft continues to lead in the Modern Work segment.

Key Responsibilities Business Leadership

Develop and execute competitive strategies to drive market share and business impact.

Establish strong partnerships with corporate and field teams to align business goals and execution plans.

Lead cross-functional collaboration between sales, marketing, and operations to enhance go-to-market effectiveness.

Provide insights and strategic direction to optimize performance and customer engagement across the region.

Identify market opportunities and adapt business strategies to maximize impact in Asia.

Business Management

Leverage data-driven insights to optimize performance across revenue, market share, and adoption metrics.

Define key performance indicators (KPIs) and align strategies with business objectives.

Collaborate with finance, product marketing, and sales excellence teams to analyze performance trends and drive improvements .

Field Enablement & Execution

Orchestrate and champion solution plays to activate integrated sales and marketing strategies.

Equip sales teams with resources, tools, and insights to drive demand and accelerate pipeline growth.

Partner with regional teams to align execution plans with corporate strategies .

Who You Are

A strategic leader with deep expertise in go-to-market execution and business management .

A cross-functional collaborator , skilled at aligning teams and driving execution.

Passionate about Modern Work solutions , customer engagement, and digital transformation.

Qualifications Required:

10+ years of experience in marketing strategy, business planning, sales enablement, or business development.

Strong knowledge of Secure Productivity solutions, sales operations, and go-to-market execution .

Fluency in English (Additional language proficiency in Korean, Japanese, or Mandarin is a plus).

Preferred:

Bachelor’s Degree in Business, Marketing, Computer Science, or a related field.

12+ years of experience in driving product/solution growth, demand generation, and pipeline acceleration.

Experience working in a multinational, matrixed organization with a track record of success.

Why Microsoft?

Innovative work environment – Shape the future of AI-powered and secure workplace solutions.

Global impact – Work in one of the most dynamic and high-growth markets in the world.

Career development – Access world-class training, mentorship, and growth opportunities.

Competitive compensation – Enjoy comprehensive benefits, bonuses, and long-term incentives.

Microsoft is an equal opportunity employer that values diversity, equity, and inclusion. We encourage applications from all backgrounds and are committed to providing accommodations for candidates with disabilities.

Apply today and join us in redefining the future of Modern Work in Asia!

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E-commerce Marketing, Strategy & Planning Senior Associate (updated)

ADA WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in South and Southeast Asia and partner with leading brands to drive their data and digital maturity.

Key Responsibilities

As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).

• You will wo r k closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms .
• You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations.
• You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign.
• You will participate in relevant internal and external training programs for personal and professional development .
• You will work with enthusiastic regional and local ADA leaders and colleagues, and have ability to access to ADA's professional systems and tools that effectively support your daily work.
  
  

What skills and experience you will need?

• 2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side.
• Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop.
• Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying.
• Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI.
• Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders.
• Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives.
• Highly accountable with a proactive mindset, capable of managing campaigns end-to-end.
• Proficient in budget management and performance tracking.
• Fluent in writing and speaking skills in English .
  
  

By submitting this, you agree to this Privacy Notice and you will be deemed to have consented to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Notice: Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website for regular updates on available roles.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Business Consulting and Services

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Senior Marketing Strategy & Operations Manager, Asia Modern Work

Crypto Jobs Remote Job Description

Senior Marketing Strategy & Operations Manager, Asia Modern Work

About Microsoft

At Microsoft, our mission is to

empower every person and every organization on the planet to achieve more . We foster a culture built on

respect, integrity, and accountability , creating an inclusive environment where employees thrive. Microsoft

Asia Sales Enablement & Operations (SE&O)

plays a key role in translating our global

Commercial Strategy

into local execution, ensuring operational excellence and impact at scale. Asia, being one of the most dynamic markets, offers unique opportunities for innovation, transformation, and business growth. The Role

As the

Senior Marketing Strategy & Operations Manager, Asia Modern Work , you will lead

go-to-market (GTM) strategies

to drive

Secure Productivity revenue, adoption, and market share

across Asia. This role requires a deep understanding of

Modern Work solutions, customer engagement, sales enablement, and marketing execution . You will collaborate with

sales, marketing, and regional partner teams

to develop and execute business priorities, ensuring Microsoft continues to lead in the Modern Work segment. Key Responsibilities

Business Leadership

Develop and execute competitive strategies

to drive market share and business impact. Establish strong partnerships with

corporate and field teams

to align business goals and execution plans. Lead cross-functional collaboration between

sales, marketing, and operations

to enhance go-to-market effectiveness. Provide insights and strategic direction to

optimize performance and customer engagement

across the region. Identify market opportunities and adapt business strategies to maximize impact in Asia. Business Management

Leverage

data-driven insights

to optimize performance across

revenue, market share, and adoption

metrics. Define key performance indicators (KPIs) and align strategies with business objectives. Collaborate with finance, product marketing, and sales excellence teams to

analyze performance trends and drive improvements . Field Enablement & Execution

Orchestrate and champion

solution plays

to activate integrated sales and marketing strategies. Equip sales teams with

resources, tools, and insights

to drive demand and accelerate pipeline growth. Partner with regional teams to

align execution plans with corporate strategies . Who You Are

A

strategic leader

with deep expertise in

go-to-market execution and business management . A

cross-functional collaborator , skilled at aligning teams and driving execution. Passionate about

Modern Work solutions , customer engagement, and digital transformation. Qualifications

Required:

10+ years of experience

in marketing strategy, business planning, sales enablement, or business development. Strong

knowledge of Secure Productivity solutions, sales operations, and go-to-market execution . Fluency in English

(Additional language proficiency in Korean, Japanese, or Mandarin is a plus). Preferred:

Bachelor’s Degree

in Business, Marketing, Computer Science, or a related field. 12+ years of experience

in driving product/solution growth, demand generation, and pipeline acceleration. Experience working in a multinational, matrixed organization

with a track record of success. Why Microsoft?

Innovative work environment

– Shape the future of AI-powered and secure workplace solutions. Global impact

– Work in one of the most dynamic and high-growth markets in the world. Career development

– Access world-class training, mentorship, and growth opportunities. Competitive compensation

– Enjoy comprehensive benefits, bonuses, and long-term incentives. Microsoft is an

equal opportunity employer

that values diversity, equity, and inclusion. We encourage applications from all backgrounds and are committed to providing accommodations for candidates with disabilities. Apply today and join us in redefining the future of Modern Work in Asia!

#J-18808-Ljbffr