1,851 Campaign Manager jobs in Malaysia

Job Description

• Be the strategic partner to sales, take an active role in the regional leadership team, and contribute actively to the overall strategy.
• Deliver omni-channel marketing campaigns and events.
• Set direction for an improved positioning of our brand with our partners.
• Oversee the complete end-to-end go-to-market strategy for new product launches.
• Develop and implement a cohesive strategic marketing plan and oversee the entire integrated marketing communication for the brand.
• Manage the brand's presence across multi-channels, including social media, digital platforms, and traditional marketing channels.
• Execute innovative marketing campaigns to increase brand awareness, drive customer acquisition, and enhance referral.
• Manage campaign budgets, timelines, and resources to ensure campaigns are delivered on time and within budget.
• Proficiency in data analytics and social listening tools, have the ability to analyze data to inform strategy, improve engagement, and measure the effectiveness of social media campaigns against KPIs.
• Evaluate the impact of marketing programs and campaigns in achieving the stated objectives, including impact on traffic, lead generation, and customer close won in sales.
• Cultivate strong working relationships with key stakeholders, inter-departments, media partners, influences, and external agencies and vendors.
• Provide assistance and support to relevant department as and when required.

Job requirements

• Bachelor's degree in Marketing, Business, or a related field
• Minimum of 3-5 years of experience in regional marketing roles
• Proven track record of developing and executing integrated marketing strategies
• Strong understanding of various commercial aspects including performance-based marketing, business case development, and market-specific strategies
• Hands-on experience with product marketing, including Go-to-Market (GTM) planning and execution, stakeholder management, and cross-functional collaboration
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
• Excellent communication and interpersonal skills, with the ability to collaborate with local commercial teams and other stakeholders

Location: Cyberjaya, KL

Employment Type: Full-Time

Industry: Health & Wellness / Supplements / Nutrition

Company overview + attract summary:

We are Hasnuri Sdn. Bhd, a fast-growing Health & Wellness / Supplements / Nutrition Industry. company passionate about delivering impactful campaigns that drive results. We are seeking a highly organized, creative, and results-oriented Campaign Manager to lead our campaign strategy and execution across platforms.

Job Responsibilities:

Here are the responsibilities: -

· Plan, develop, and execute integrated marketing campaigns (digital & offline).

· Coordinate with creative, content, and sales teams to deliver cohesive campaigns.

· Monitor and analyse campaign performance metrics (CTR, ROI, engagement, etc.).

· Manage campaign budgets and timelines efficiently.

· A/B test and optimize creatives, copy, and targeting strategies.

· Stay updated on industry trends and competitors' campaigns.

· Present performance reports and improvement plans to management.

Requirements:

Desired skills & requirements: -

· Bachelor's degree in marketing, Communications, or related field.

· Proven experience (2+ years) managing campaigns in E-commerce.

· Strong analytical skills and familiarity with tools such as Google Analytics, Meta Ads Manager, etc.

· Excellent communication and project management skills.

· Experience with CRM and automation tools is a plus.

· Creative thinking and a proactive mindset.

What We Offer:

Other employees' benefits: -

· Competitive salary & performance bonuses

· Opportunities for growth and leadership

· Collaborative, fast-paced team environment

· Career growth and opportunities

· Professional Development

How to Apply:

Send your resume and a short cover letter to with the subject: Application – Campaign Manager

Job Types: Full-time, Contract, Freelance

Contract length: 12 months

Pay: RM2, RM3,800.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Work Location: In person

Position:
Campaign Manager (EN, ZH, TH, or JP)

Location:
Kuala Lumpur, Malaysia

Job type:
Full-time, Permanent

Overview:

We are seeking a highly motivated Campaign Manager with a proven track record in developing and executing successful marketing campaigns. The ideal candidate will have experience in showcasing effective strategies, execution processes and measurable outcomes.

Responsibilities:

• Create and implement thorough promotional strategies to achieve sales goals and increase brand awareness.
• Collaborate closely with marketing, sales, and product development teams to coordinate promotional activities with overall business strategies.
• Manage all of promotion execution, including planning, budgeting, implementation, and performance analysis.
• Oversee the creation of promotional assets to ensure alignment with brand standards and marketing objectives.
• Analyze market trends and competitor strategies to identify opportunities for innovative promotional activities.
• Collaborate with our agencies and vendors to support promotional activities.
• Evaluate the effectiveness of promotional activities, providing insights and improvement strategies.
• Execute strategic online marketing campaigns to promote company products and achieve marketing objectives, encompassing campaign strategizing and the creation of bilingual content in Mandarin and English.
• Monitor campaign data, analyze results, and adjust strategies to meet predetermined goals.
• Develop targeted activities based on user behaviour and scenarios to increase user engagement and conversion.
• Design and manage campaign landing pages, including creating and editing content, to execute campaign concepts and impact.
• Establish and improve campaign processes and systems to increase performance and results.

Skills and Requirements:

• Bachelor's Degree in Marketing, Communications, Business Administration or a related field.
• Good command in English, Mandarin, Thai or Japanese, and can effectively communicate with people from different regions.
• Demonstrated experience of at least 3 years in marketing or promotions, explicitly focusing on operations management.
• Proficiency in managing multiple projects, meeting deadlines, and translating data into actionable insights is essential.
• Demonstrated skills in using marketing software and tools, including CRM and analytics platforms.
• Demonstrated ability to think creatively and analytically with a problem-solving approach.
• Strong self-motivation, data analysis, and user behaviour insight abilities are necessary.
• Proven experience in attracting new customers and planning and executing promotional activities, with excellent logical and written communication skills.
• Knowledge of online platform operating rules, user behaviour, and scenarios is necessary.
• Exceptional communication and time management skills are required.

Company Benefits:

• Competitive salary package and annual bonus
• Birthday leave and allowance
• Medical benefit, annual leaves and team building

If you possess the skills and determination suitable for any of these roles, seize this opportunity

We value all applications; however, only those shortlisted will be contacted.

We’re Hiring: Content & Campaign Manager

MediaWorks is seeking a creative, strategic, and hands-on Content & Campaign Manager to lead content initiatives, drive impactful digital campaigns, and grow audiences across our portfolio of top media brands. If you’re passionate about storytelling, social media, and building campaigns that deliver results, we want to hear from you.

Strategy & Planning

• Develop and execute content and campaign strategies across multiple platforms.
• Oversee timelines, budgets, and pipelines to ensure smooth and timely delivery.

Performance Marketing

• Plan and manage paid media campaigns (Google Ads, Meta, TikTok) with a focus on lead generation and conversions.
• Track, analyze, and optimize campaign performance and ROI.

Team Leadership

• Lead a creative team to deliver impactful branded content and campaign proposals.
• Work with cross-functional teams and clients to ensure campaigns align with business goals and run seamlessly.

Social Media & Video Production

• Oversee content creation from ideation to publishing and performance tracking.
• Manage engaging, on-brand content across Facebook, TikTok, Instagram, YouTube, and X.

Branded Campaigns

• Partner with clients to conceptualize and deliver branded content and digital campaigns.
• Stay ahead of industry and cultural trends to create content that connects with audiences.

As a Digital Campaign Manager, you will be responsible for developing and executing digital marketing campaigns that drive customer engagement, brand awareness, and online sales growth across multiple digital channel. Also:

• Collaborating cross-functionally with marketing, operations, and IT teams to ensure seamless digital campaign implementation aligned with business goals.
• Analysing campaign performance data and customer insights to optimise digital activations, maximising ROI, and supporting strategic decision-making.
• Managing budgets and vendor relationships effectively to deliver impactful digital initiatives within set financial parameters.
• Staying abreast of emerging digital trends and technologies to continuously enhance company digital presence and competitive advantage.
• Leveraging strong business acumen to align digital marketing strategies with overall business objectives, ensuring measurable contributions to revenue growth and market expansion.

A successful applicant should come with a Bachelor's degree in Marketing, Digital Media, Business, or a related discipline. Also:

• Demonstrated experience in planning, executing, and optimising digital marketing campaigns with measurable results.
• Strong analytical capabilities with proficiency in digital marketing analytics tools and platforms.
• Exceptional communication skills, with the ability to work collaboratively across diverse teams.
• Creative and strategic thinker, adaptable to evolving digital trends and consumer behaviors.
• Solid business acumen, with the ability to align digital initiatives to broader organisational goals and drive commercial outcomes.

The opportunity offers a competitive annual salary package and the chance to work within a large, well-established organisation, with significant potential for career advancement across the regional portfolio.

Role Overview

Join our Promotions team to own the end-to-end lifecycle of marketing promotions—from planning and execution to tracking, optimization, and insightful post-mortems. You'll run opt-in application flows, partner closely with cross-functional teams, and support internal stakeholders to ensure every promotion launches smoothly and delivers measurable impact.

Responsibilities

Plan and execute growth campaigns

• Lead end-to-end digital campaigns for priority overseas markets (e.g., cold-start, conversion-focused initiatives).
• Build full-funnel strategies spanning acquisition, activation, retention, and funded-account conversion.
• Design integrated, multi-channel campaigns (App, Web, Email/CRM, Social, etc.) aligned to local regulations and trading behaviour.

Cross-Functional Collaboration and Campaign Launch

• Coordinate with Product, Compliance, Tech, and Regional teams for timely, compliant roll-outs.
• Own promotion mechanics (bonus/credit, cashback, referrals) tailored for CFD clients—including budgeting and implementation.
• Anchor campaigns to core KPIs: First-Time Deposits (FTD), Funded Accounts, and Notional Volume.

Performance Optimisation, Fraud Prevention, and Data-Driven Decision Making

• Analyse user behaviour and trading patterns to segment audiences and tailor messaging.
• Apply A/B testing and practical attribution approaches to improve ROI.
• Monitor and report performance across the user lifecycle; iterate continuously.
• Design and enforce anti-fraud/anti-gaming measures (e.g., detect bonus abuse, wash trading, referral manipulation) and drive rapid mitigation with Compliance/Tech.
• Establish monitoring frameworks and risk controls to ensure that only legitimate, eligible users benefit.

Requirements

Experience & background:

• 5+ years' experience in user growth or campaign management, owning end-to-end execution (planning, QA, launch, tracking, and post-mortems).
• Strong understanding of client segmentation (leads, high-volume clients), and financial regulatory considerations across regions.
• Strong communication skills, with fluency in Mandarin to communicate with stakeholders from China and Taiwan.
• Strong stakeholder management and cross-functional communication skills.
• Solid project management: prioritise effectively, manage timelines, and deliver in a fast-paced environment.
• Creative problem-solver with both operational rigour and strategic thinking.
• High attention to detail and data accuracy; comfortable with performance analysis.
• Proficiency with Microsoft Excel and the broader Microsoft Office suite.
• Reliable team player with a growth mindset; eager to learn new tools and skills.

Job Description

Campaign Management

• Take ownership of a specific product within the bank and develop a comprehensive product marketing strategy.
• Lead a product squad, collaborating with cross-functional teams to strategize and develop solutions tailored to the product's needs.
• Analyze market trends, customer insights, and competitive landscape to inform product marketing strategies and initiatives.
• Develop and execute integrated marketing campaigns to drive awareness, acquisition, and retention for the product.
• Collaborate with internal stakeholders, including product development teams, sales teams, and creative agencies, to ensure alignment and execution of marketing initiatives.
• Manage the product marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives.
• Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement. - Conduct semestral forward planning for the product, forecasting market trends, identifying opportunities, and developing long-term marketing strategies.
• Stay informed about industry best practices, emerging trends, and new technologies relevant to product marketing.
• Serve as the primary point of contact for all product-related marketing inquiries and initiatives.
• Provide regular updates and reports to stakeholders on campaign performance, market insights, and product developments. Requirements - Experience in financial services industry.
• Proven track record of successfully developing and executing integrated marketing campaigns that drive results.

Qualifications

• Experience managing cross-functional teams and leading projects from conception to execution.
• Previous experience in the banking or financial services industry is highly desirable.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
• Excellent leadership and communication skills, with the ability to effectively collaborate with internal teams and external stakeholders.
• Proficiency in marketing analytics tools and platforms to track campaign performance and measure ROI.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions.
• Strong project management skills to manage multiple campaigns and priorities simultaneously.
• Familiarity with SEM and SEO best practices for digital marketing campaigns.
• Knowledge of branding principles and experience maintaining brand consistency across all marketing channels.

Campaign Manager (Influencer & KOL Marketing)

We are a fast-growing and dynamic company looking for a talented and driven Campaign Manager to join our team. In this role, you will be responsible for planning, managing, and optimizing influencer and KOL marketing campaigns that deliver measurable impact. If you excel at campaign strategy, execution, and performance tracking in a fast-paced environment, we'd love to hear from you

Responsibilities:

• Plan, develop, and execute end-to-end influencer and KOL campaigns to boost brand awareness, engagement, and conversions.
• Source, recruit, and manage influencers and talents for campaigns when needed.
• Identify, evaluate, and onboard suitable influencers and key opinion leaders across relevant platforms and industries.
• Build and maintain strong relationships with influencers, negotiate contracts, and oversee deliverables.
• Collaborate with cross-functional teams (marketing, creative, and product) to ensure campaigns align with brand objectives.
• Manage campaign timelines, budgets, and resources to ensure smooth delivery.
• Track, measure, and analyze campaign performance, providing data-driven insights and recommendations for optimization.
• Stay updated on industry trends, emerging platforms, and competitor activities to identify new opportunities.
• Oversee influencer/talent contracts, reporting, and payment processes.

Requirements:

• Minimum 2–3 years of proven experience in campaign management, influencer/KOL marketing, or digital marketing.
• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of influencer marketing trends, tools, and best practices.
• Excellent communication, negotiation, and relationship management skills.
• Proven ability to source, recruit, and manage influencers or talents across campaigns.
• Experience with beauty/skincare brands or consumer lifestyle products is a strong advantage.
• Strong project management, organizational, and analytical skills.
• Proficiency in English & Malay, both written and spoken.
• Creative thinker with a data-driven approach.
• Up-to-date with the latest digital marketing and social media trends.
• Able to start immediately.

Join our team and take charge of campaigns that drive real results. If you're passionate about creating impactful influencer collaborations and managing successful marketing campaigns, send us your resume along with a brief overview of your relevant experience.

Job Types: Full-time, Part-time, Contract, Internship

Contract length: 12 months

Pay: RM3, RM6,000.00 per month

Benefits:

• Cell phone reimbursement
• Opportunities for promotion
• Professional development
• Work from home

Ability to commute/relocate:

• Kuala Lumpur: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Influencer or Social Media: 2 years (Required)

Work Location: In person