100 Brand Management jobs in Malaysia

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Manager, Brand Management

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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To oversee and enhance the organisation’s corporate brand presence and reputation across all communication platforms, ensuring alignment with the Group’s corporate identity standards.

• Manage and oversee the corporate website and all GELM social media accounts, ensuring consistent and engaging brand representation.
• Act as the checker and approver for all Great Eastern contents before publication, ensuring adherence to corporate identity policies and brand guidelines.
• Collaborate with other divisions to guide and align their content with the Group’s corporate identity standards.
• Monitor online and mainstream media for news and comments related to Great Eastern, addressing feedback and comments to safeguard the brand’s reputation.
• Lead initiatives for corporate awards and recognitions of Great Eastern.
• Oversee key initiatives such as Great Eastern Cares, CSR including the Brand Health Tracker, Net Promoter Score (NPS) and Project 120.

We are looking for people who

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 5-8 years of experience in brand management, corporate communications, or a related field, with at least 2-3 years in a supervisory or managerial role.
• Proven expertise in managing corporate websites and social media platforms.
• Experience in monitoring and analyzing brand health metrics (e.g., Brand Health Tracker, NPS)
• Strong understanding of regulatory compliance and risk management as they pertain to brand communications.
• Strong leadership and people management skills, with the ability to mentor and guide team effectively.
• Excellent communication and interpersonal skills for stakeholder management and cross-functional collaboration.
• Analytical and strategic thinking abilities, with a focus on problem-solving and delivering results.
• Up-to-date knowledge of branding trends and digital marketing strategies.
• Experience in the insurance or financial services industry is an added advantage.
• High level of integrity, takes accountability of work and good attitude over teamwork.
• Takes initiative to improve current state of things and adaptable to embrace new changes.

How you succeed

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Who we are

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing, Public Relations, and Advertising
• Industries Insurance and Banking

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MVC Resources Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Brand Management Executive

Location: MVC Resources Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Posted: 1 day ago | Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Responsibilities include:

Overall business and brand management of designated brands. Brand/marketing strategy management: responsible for brand building, product positioning, strategic activities, sales performance, sales promotion, and product profitability. Marketing planning: in charge of the annual marketing plan, mid-term plan, and long-term plan. Product/business development and improvement: responsible for new product development, existing product improvements (concept, packaging, design), quality, and cost improvements. Management of brand executives (if any). Principal functions:

Manage overall business and brand strategies. Develop and execute marketing strategies and plans. Drive product development and improvement initiatives. Manage and develop brand team members. Key responsibilities and authorities:

Ensure all brand marketing activities align with global/regional strategies and company policies. Define brand positioning to communicate unique value propositions. Build and maintain positive brand perception and customer loyalty. Monitor brand mentions and customer feedback through field visits and market analysis. Manage product profitability by understanding cost structures. Marketing strategy management:

Plan annual KPIs, activities, budgets, and schedules. Manage ROI by understanding customer needs and market trends. Coordinate ATL advertising to enhance brand awareness and perception. Oversee BTL activities, sales promotions, and PR to increase sales and shelf presence. Manage POP/Premium inventory and logistics. Marketing planning:

Prepare annual marketing plans based on market analysis. Set strategic directions for 3-10 year growth plans based on SWOT analysis. Product/business development and improvement:

Lead new product development, including market analysis, concept creation, packaging, and launch planning. Continuously improve existing products based on consumer insights and sales feedback. Management of brand executives:

Develop team through training, reviews, and evaluations. Additional responsibilities may be assigned by superiors as needed. Senior level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industry: Food and Beverage Manufacturing

Note: This job posting is active and not expired.

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GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Manager, Brand Management

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Get AI-powered advice on this job and more exclusive features. To oversee and enhance the organisation’s corporate brand presence and reputation across all communication platforms, ensuring alignment with the Group’s corporate identity standards. Manage and oversee the corporate website and all GELM social media accounts, ensuring consistent and engaging brand representation. Act as the checker and approver for all Great Eastern contents before publication, ensuring adherence to corporate identity policies and brand guidelines. Collaborate with other divisions to guide and align their content with the Group’s corporate identity standards. Monitor online and mainstream media for news and comments related to Great Eastern, addressing feedback and comments to safeguard the brand’s reputation. Lead initiatives for corporate awards and recognitions of Great Eastern. Oversee key initiatives such as Great Eastern Cares, CSR including the Brand Health Tracker, Net Promoter Score (NPS) and Project 120. We are looking for people who Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. At least 5-8 years of experience in brand management, corporate communications, or a related field, with at least 2-3 years in a supervisory or managerial role. Proven expertise in managing corporate websites and social media platforms. Experience in monitoring and analyzing brand health metrics (e.g., Brand Health Tracker, NPS) Strong understanding of regulatory compliance and risk management as they pertain to brand communications. Strong leadership and people management skills, with the ability to mentor and guide team effectively. Excellent communication and interpersonal skills for stakeholder management and cross-functional collaboration. Analytical and strategic thinking abilities, with a focus on problem-solving and delivering results. Up-to-date knowledge of branding trends and digital marketing strategies. Experience in the insurance or financial services industry is an added advantage. High level of integrity, takes accountability of work and good attitude over teamwork. Takes initiative to improve current state of things and adaptable to embrace new changes. How you succeed Champion and embody our Core Values in everyday tasks and interactions. Demonstrate high level of integrity and accountability. Take initiative to drive improvements and embrace change. Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively. Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively. Who we are Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker. To all recruitment agencies:

Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing, Public Relations, and Advertising Industries Insurance and Banking Referrals increase your chances of interviewing at GREAT EASTERN by 2x Sign in to set job alerts for “Brand Manager” roles.

Manager, Marketing at MyTOWN Shopping Centre

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Overview

Join to apply for the Product Marketing - AVP role at OCBC .

Who We Are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.

Product Marketing Why Join

Imagine creating innovative financial products that make a real difference in people’s lives. As a Product Marketing Manager at OCBC, you’ll have the opportunity to develop and launch products that meet the evolving needs of our customers. You’ll be part of a team that’s passionate about delivering exceptional customer experiences.

How you succeed

To succeed in this role, you'll need to stay ahead of the curve in terms of market trends and customer needs. You'll work closely with cross-functional teams to develop product strategies, create compelling marketing campaigns, and drive business growth. Your ability to think creatively, collaborate effectively, and make data-driven decisions will be key to your success.

What you do

• Develop and execute product marketing strategies to drive business growth
• Conduct market research and competitor analysis to identify opportunities and threats
• Collaborate with product development teams to launch new products and features
• Create marketing campaigns to promote products and services
• Analyze customer data and market trends to inform product development and marketing strategies

Who you are

• A degree in Marketing or a related field, with at least 5 years of experience in product marketing
• Proven track record of developing and executing successful marketing campaigns
• Strong analytical and problem-solving skills, with the ability to interpret complex data
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• A creative and innovative thinker, with a passion for delivering exceptional customer experiences

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Location

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Banking

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You are about to enter websites controlled or offered by third parties. OCBC hereby disclaims liability for any information, materials, products or services posted or offered at any of these third party web-sites. By creating a link to these third party web-sites, OCBC does not endorse or recommend any products or services offered or information contained on those web-sites or information fed by these third parties nor is OCBC liable for any failure of products or services offered or advertised at any of these third party web-sites. OCBC Group shall in no event be liable for any damages, loss or expense including without limitation, direct, indirect, special, or consequential damage, or economic loss arising from or in connection with any use of or access to any other website linked to this website, any system, server or connection failure, error, omission, interruption, delay in transmission, or computer virus and any services, products, information, data, software or other material obtained from this website or from any other website linked to this website. Any hyperlinks to any other websites are not an endorsement or verification of such websites and such websites should only be accessed at the user’s own risks. This exclusion clause shall take effect to the fullest extent permitted by law.

You further consent to Oversea-Chinese Banking Corporation Limited, its related corporations (collectively, the "OCBC Group"), and their respective business partners and agents (collectively, the “OCBC Representatives”) collecting, using and disclosing your personal data for purposes reasonably required by the OCBC Group and the OCBC Representatives to enable them to process your employment application and assess your suitability for the position which you are applying for. Such purposes are set out in a Data Protection Policy, which is accessible at or available on request and which you confirm you have read and understood.

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.

Product Marketing Manager

Why Join
Imagine creating innovative financial products that make a real difference in people's lives. As a Product Marketing Manager at OCBC, you'll have the opportunity to develop and launch products that meet the evolving needs of our customers. You'll be part of a team that's passionate about delivering exceptional customer experiences.

How you succeed
To succeed in this role, you'll need to stay ahead of the curve in terms of market trends and customer needs. You'll work closely with cross-functional teams to develop product strategies, create compelling marketing campaigns, and drive business growth. Your ability to think creatively, collaborate effectively, and make data-driven decisions will be key to your success.

What you do

Develop and execute product marketing strategies to drive business growth

Conduct market research and competitor analysis to identify opportunities and threats

Collaborate with product development teams to launch new products and features

Create marketing campaigns to promote products and services

Analyze customer data and market trends to inform product development and marketing strategies

Who you are

A degree in Marketing or a related field, with at least 5 years of experience in product marketing

Proven track record of developing and executing successful marketing campaigns

Strong analytical and problem-solving skills, with the ability to interpret complex data

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

A creative and innovative thinker, with a passion for delivering exceptional customer experiences

Who we are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

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About Us

We are a small passionate team in the furniture industry. We help Interior Designers create beautiful offices for their clients through elegant furniture. We play a key role in helping them shape a happy and healthy culture in their workspace.

Our Brand VIRTUVO:

What You’ll Do

1.Sales Support – Crafting project quotations and provide pre-sale services to clients.

2.After-Sale Support – Assist operation team in rectifying project issues.

3.Project Management – Assist operation team in managing project deliverables.

4.Product Management – Manage product details, communicating with factory team.

5.Branding & Marketing – Publish marketing content to attract prospect and improve branding.

Your Growth Path:

Sales Manager or Business Development Manager

What We’re Looking For

1.Fluent in Mandarin and English.

2.Willing to learn and improve.

3.Good Communicator.

4.Proficient in Microsoft Excel.

5.More than 4 years working experience.

We are keen to meet candidates with current roles likeGraphic Designer ,Interior Designer ,Marketing Executive , orSales Executive.

Apply Now!

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Overview

Role Summary: Responsible for driving the marketing strategy and execution for new and existing products for the Product Marketing Executive role at Konica Minolta Malaysia. This includes compiling and analyzing sales reports against targets, reporting sales achievement to management, creating and implementing campaigns to achieve business goals, and coordinating all aspects of product launches. The role requires strong coordination between the sales, marketing, and product teams to ensure market success.

Key Responsibilities

• Sales & Performance Tracking
  • Compile weekly, monthly, and quarterly sales reports, comparing actual performance against sales targets.
  • Report sales achievement to management, highlighting key successes, gaps, and improvement areas.
  • Analyze trends, identify challenges, and provide actionable recommendations to improve results.
  • Work closely with the sales team to gather on-ground feedback on product performance and market demand.
• Campaign Planning & Execution
  • Design and execute marketing campaigns to drive product awareness, lead generation, and sales growth.
  • Coordinate with designers, content creators, and digital marketing teams to prepare marketing materials (social media, email campaigns, brochures, videos, etc.).
  • Monitor campaign performance, track ROI, and adjust strategies accordingly.
• New Product Launch Management
  • Plan and manage product launch timelines, from pre-launch activities to post-launch follow-ups.
  • Develop launch kits, sales tools, and training materials for the sales team.
  • Organize launch events, webinars, or trade show participation as needed.
• Market Research & Competitor Analysis
  • Conduct market and competitor research to identify opportunities and threats.
  • Gather customer insights to guide product positioning and messaging.
  • Provide regular reports to management on market trends and competitor movements.
• Cross-Department Coordination
  • Liaise with product development, sales, and operations teams to ensure smooth execution of product strategies.
  • Act as the key point of contact for all marketing and sales-related inquiries for assigned products.
• Budget & Administration
  • Manage marketing budgets for campaigns and launches.
  • Prepare reports for management on budget usage and campaign performance.

Job Requirements

• Candidate should possess a Diploma / Advanced Diploma or equivalent in Marketing
• Preferably at least 7 years of related working experience.
• Preferably Executive specializing in Sales / Marketing or equivalent.
• Good communication skills in English, Malay, Chinese, Mandarin language for both spoken and written
• 1 Full-time position available

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting

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Job Responsibilities

• Conduct market surveys and analyze competitors to identify trends, opportunities and strategic positioning.
• Execute clinical research to ensure product effectiveness and industry compliance.

Product Positioning & Messaging

• Craft clear, compelling value propositions and messaging that highlight product uniqueness and appeal to target audiences.

Marketing Collateral Development

• Develop product marketing materials such as brochures, leaflets, presentations, and website content.
• Work with designers and videographers to create engaging content like product videos and promotional visuals.

Sales Enablement

• Prepare sales tools and training materials (e.g., sales decks, competitor battle cards) to support the sales team.
• Conduct product training and presentation for sales teams, distributors, and customers.

Product Launch & Support

• Assist in planning and executing product launch activities and events.
• Handle customer inquiries and collect feedback for continuous product improvement.

Cross-Functional & Support

• Collaborate with design, manufacturing and R&D teams to support the product development process.
• Assist superiors in managing end-to-end product development across all product lines.

General

• Perform any other ad-hoc tasks assigned by the superior as required.

Job Requirements

• Possess a Diploma / Bachelor's Degree in Marketing, Science, or related field. Candidates from non-science backgrounds with relevant experience are also encouraged to apply.
• Minimum of 1 year of experience in the healthcare, wellness or related industry.
• Strong written and verbal communication skills in Mandarin, English and Bahasa Malaysia.
• Required skills: Market Research, Product Positioning, Competitive Analysis, Product Launch, Marketing Communications, Go-to-Market Strategy
• Excellent writing, editing and presentation skills with confidence in public speaking.
• Detail-oriented, well-organized, and able to multitask in a fast-paced environment.

Job Benefits

• Annual Leave
• Medical Leave
• Medical Claim
• Company Trip
• Staff Purchase

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail Health and Personal Care Products

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Create your future with Affin! You too can make a difference. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.

• To handle and manage activities related to the development/enhancement of Trade products & services including developing the product program, obtain relevant sign offs and approvals, policies & procedures.
• Work closely with Trade Operation and IT team for any system enhancement required for the newly created or enhanced product.
• Engage with Trade Sales to carry out structured marketing initiatives to grow overall Trade business and customer appreciation program.
• Work closely with Strategic Communication for A & P activities involving developing artworks, flyers, bunting, e-channels etc.
• Design, execute and analyze the strategic marketing campaigns to drive Trade business.

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