64 Brand Management jobs in Malaysia

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Manager, Brand Management

GREAT EASTERN WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Get AI-powered advice on this job and more exclusive features. To oversee and enhance the organisation’s corporate brand presence and reputation across all communication platforms, ensuring alignment with the Group’s corporate identity standards. Manage and oversee the corporate website and all GELM social media accounts, ensuring consistent and engaging brand representation. Act as the checker and approver for all Great Eastern contents before publication, ensuring adherence to corporate identity policies and brand guidelines. Collaborate with other divisions to guide and align their content with the Group’s corporate identity standards. Monitor online and mainstream media for news and comments related to Great Eastern, addressing feedback and comments to safeguard the brand’s reputation. Lead initiatives for corporate awards and recognitions of Great Eastern. Oversee key initiatives such as Great Eastern Cares, CSR including the Brand Health Tracker, Net Promoter Score (NPS) and Project 120. We are looking for people who Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. At least 5-8 years of experience in brand management, corporate communications, or a related field, with at least 2-3 years in a supervisory or managerial role. Proven expertise in managing corporate websites and social media platforms. Experience in monitoring and analyzing brand health metrics (e.g., Brand Health Tracker, NPS) Strong understanding of regulatory compliance and risk management as they pertain to brand communications. Strong leadership and people management skills, with the ability to mentor and guide team effectively. Excellent communication and interpersonal skills for stakeholder management and cross-functional collaboration. Analytical and strategic thinking abilities, with a focus on problem-solving and delivering results. Up-to-date knowledge of branding trends and digital marketing strategies. Experience in the insurance or financial services industry is an added advantage. High level of integrity, takes accountability of work and good attitude over teamwork. Takes initiative to improve current state of things and adaptable to embrace new changes. How you succeed Champion and embody our Core Values in everyday tasks and interactions. Demonstrate high level of integrity and accountability. Take initiative to drive improvements and embrace change. Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively. Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively. Who we are Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker. To all recruitment agencies:

Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing, Public Relations, and Advertising Industries Insurance and Banking Referrals increase your chances of interviewing at GREAT EASTERN by 2x Sign in to set job alerts for “Brand Manager” roles.

Manager, Marketing at MyTOWN Shopping Centre

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago General Manager, Marketing (Pavilion Damansara Heights Mall)

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Associate Manager, Marketing (Brand, Social & Content)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Senior Manager, Brand Equity & Communications

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Brand Manager / Brand Senior Manager-Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 46 minutes ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 14 hours ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago International Marketing & Brand Manager (MARCOM)

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 weeks ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Advertising Consultant - Shopee Ads, Business Development

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 7 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Regional Procurement Manager - Marketing Content

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 6 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

AVP, GBM - Brand Strategy and Management MY

This position is a multi-faceted role that will have suitable candidates involved in mainly brand and sponsorships practices across CIMB's regional network. This includes developing and executing brand positioning campaigns and initiatives, custodianship of the Group's corporate identity standards, identifying and managing sponsorship assets plus managing and liaising with business owners for trademarking of products/services. Key Responsibilities This role requires the ability to juggle a broad scope of tasks and responsibilities, manage 2 or more team members and respond well under pressure and deadlines in a high performance and diverse work environment. Accepted candidates will be expected to: End-to-End Brand Campaign Management: Develop and execute integrated brand campaigns that align with CIMB Bank’s strategic goals and enhance brand equity. Oversee campaign implementation, ensuring timely delivery of all creative assets and alignment with brand guidelines. Track and measure the effectiveness of brand campaigns, providing actionable insights and recommendations for improvement. Serve as the primary point of contact between CIMB Bank and external creative and media agencies. Lead briefing sessions, ensuring that agencies understand campaign objectives, brand guidelines, and timelines. Ensure smooth communication and alignment between internal teams and agencies throughout the campaign lifecycle. Manage relationships with brand ambassadors, influencers, and partners, ensuring that their collaborations consistently reflect CIMB Bank’s brand values and objectives. Identify and leverage opportunities to optimize the brand ambassador and partner collaborations to maximize value for the brand. Develop and execute partnership strategies that drive brand awareness, engagement, and customer acquisition. Brand Strategy Development & Execution: Contribute to the development of CIMB Bank's long-term brand strategy, ensuring alignment with business objectives and market trends. Continuously evaluate and refine brand positioning and messaging to maintain relevance and differentiation in the competitive landscape. Collaborate with cross-functional teams (Marketing, Communications, Product, and Sales) to ensure seamless brand integration across all touchpoints. Monitoring & Reporting : o Monitor brand performance, including customer perception and brand health metrics, to assess the impact of campaigns and initiatives. o Prepare regular reports for senior management, highlighting campaign results, key learnings, and opportunities for brand growth. Stakeholder Management: Work closely with internal stakeholders, including senior leadership, to ensure alignment of brand strategy with broader business objectives. Ensure that all brand-related communication and materials are consistent, accurate, and aligned with CIMB Bank’s values. Other Responsibilities: Stay updated on industry trends, competitor activities, and consumer insights to inform brand strategy and decision-making. Manage ad-hoc brand-related projects and initiatives as needed. Supervise and guide junior team members, where necessary. Qualifications Bachelor’s degree or professional qualification in the relevant discipline (Marketing/Media/Mass Comm/Advertising/Brand Management/etc.) Minimum 10 years experience in relevant marketing, brand or strategy roles in established organisations. Experience in financial institutions, FMCG, media/advertising agencies, is a plus point. Required Competencies and Skills Competencies/Skills (Essential to succeed in this job) Technical/Functional skills In depth knowledge of media, advertising and marketing technology including concepts, processes and procedures In-depth knowledge of brand management, positioning and through-the-line brand, marketing and communications for a large organisation or public listed company In-depth experience and knowledge of financial services marketing across all segments Personal skills (Soft Competencies (Core/Leadership)) Strong presentation and influencing skills Strong analytical and problem-solving skills, with attention to detail Builds strong culture of excellent service and growth opportunities for CIMB Group to attract and retain top talents Good interpersonal skills, good industry knowledge and strong understanding of the jobs/requirements of the various positions in the Bank Unlock job insights

Salary match Number of applicants Skills match Your application will include the following questions: Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? Banking & Financial Services More than 10,000 employees CIMB Group is one of ASEAN’s leading universal banking groups and is Malaysia’s second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present in all 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar, Laos and Philippines). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK. CIMB Group has the most extensive retail branch network in ASEAN approximately of 720 branches as at 30 September 2019. CIMB Group’s investment banking arm is also one of the largest Asia Pacific-based investment banks, offering amongst the most comprehensive research coverage around of 600 stocks in the region. CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand. CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM48.9 billion as at 30 September 2019. The Group has around 36,000 employees located in 16 countries For more information, please visit CIMB Group is one of ASEAN’s leading universal banking groups and is Malaysia’s second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present in all 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar, Laos and Philippines). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK. CIMB Group has the most extensive retail branch network in ASEAN approximately of 720 branches as at 30 September 2019. CIMB Group’s investment banking arm is also one of the largest Asia Pacific-based investment banks, offering amongst the most comprehensive research coverage around of 600 stocks in the region. CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand. CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM48.9 billion as at 30 September 2019. The Group has around 36,000 employees located in 16 countries For more information, please visit To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory. What can I earn as an Assistant Vice President

#J-18808-Ljbffr

You are about to enter websites controlled or offered by third parties. OCBC hereby disclaims liability for any information, materials, products or services posted or offered at any of these third party web-sites. By creating a link to these third party web-sites, OCBC does not endorse or recommend any products or services offered or information contained on those web-sites or information fed by these third parties nor is OCBC liable for any failure of products or services offered or advertised at any of these third party web-sites. OCBC Group shall in no event be liable for any damages, loss or expense including without limitation, direct, indirect, special, or consequential damage, or economic loss arising from or in connection with any use of or access to any other website linked to this website, any system, server or connection failure, error, omission, interruption, delay in transmission, or computer virus and any services, products, information, data, software or other material obtained from this website or from any other website linked to this website. Any hyperlinks to any other websites are not an endorsement or verification of such websites and such websites should only be accessed at the user’s own risks. This exclusion clause shall take effect to the fullest extent permitted by law.

You further consent to Oversea-Chinese Banking Corporation Limited, its related corporations (collectively, the "OCBC Group"), and their respective business partners and agents (collectively, the “OCBC Representatives”) collecting, using and disclosing your personal data for purposes reasonably required by the OCBC Group and the OCBC Representatives to enable them to process your employment application and assess your suitability for the position which you are applying for. Such purposes are set out in a Data Protection Policy, which is accessible at or available on request and which you confirm you have read and understood.

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.

Product Marketing Manager

Why Join
Imagine creating innovative financial products that make a real difference in people's lives. As a Product Marketing Manager at OCBC, you'll have the opportunity to develop and launch products that meet the evolving needs of our customers. You'll be part of a team that's passionate about delivering exceptional customer experiences.

How you succeed
To succeed in this role, you'll need to stay ahead of the curve in terms of market trends and customer needs. You'll work closely with cross-functional teams to develop product strategies, create compelling marketing campaigns, and drive business growth. Your ability to think creatively, collaborate effectively, and make data-driven decisions will be key to your success.

What you do

Develop and execute product marketing strategies to drive business growth

Conduct market research and competitor analysis to identify opportunities and threats

Collaborate with product development teams to launch new products and features

Create marketing campaigns to promote products and services

Analyze customer data and market trends to inform product development and marketing strategies

Who you are

A degree in Marketing or a related field, with at least 5 years of experience in product marketing

Proven track record of developing and executing successful marketing campaigns

Strong analytical and problem-solving skills, with the ability to interpret complex data

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

A creative and innovative thinker, with a passion for delivering exceptional customer experiences

Who we are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

#J-18808-Ljbffr

1 week ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

• To collect, analyze, and interpret market data related to the new product development and enhancement.
• To monitor competitors' strategies, product features, performance, energy consumption, pricing, and accreditations.
• To develop and execute effective sales and marketing strategies based on market trends and customer preferences.
• To identify business opportunities and target market segments for both local and export markets.
• To lead and drive cross-functional teams in new product development projects, ensuring adherence to project timelines and milestones.
• To conduct feasibility studies, cost analysis, and return on investment evaluations for new product ideas.
• To manage project budgets and resources effectively.
• To utilize project management tools such as Gantt Charts for monitoring and tracking project progress.
• To develop tools and materials for product launches targeting regional and export markets.
• To conduct technical and new product training sessions for affiliates, distributors, dealers, and consultants.
• Provide technical support and solutions to address inquiries and technical issues promptly.
• Respond to inquiries and provide efficient support to customers, distributors, dealers, and consultants.
• Maintain a business portal with up-to-date product information, including new product releases and changes.
• Foster strong relationships with stakeholders by delivering excellent customer service and support.

Job Requirements:

• Candidate must possess at least a Bachelor's Degree or Master's Degree in Engineering, Marketing, Business Administration, or any equivalent qualifications with minimum CGPA 3.0 or second class upper.
• Strong analytical skills with the ability to interpret market trends and competitor strategies.
• Customer-focused mindset with a dedication to providing exceptional support and solutions.
• Familiarity with product costing analysis and profitability considerations in fluctuating commodity and foreign exchange markets.
• Added advantage if possess basic knowledge in air conditioning.

Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Industries Industrial Machinery Manufacturing

Referrals increase your chances of interviewing at Daikin Malaysia Sdn Bhd by 2x

Get notified about new Product Marketing Engineer jobs in Sungai Buloh, Selangor, Malaysia .

Sales Engineer -Chiller Plantroom Upgrade & Retrofit

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 months ago

Application Engineer (Air Moving/HVAC/Power Transmission/Electrical Components) Executive/ Engineer, Sales & Business Development Product Design Manager, Fintec / Financial Technology firm

Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago

Petaling Jaya, Selangor, Malaysia 1 day ago

Sales Talent Program – Fresh Graduates Welcome (August Intake - Science/Engineering)

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago

Petaling Jaya, Selangor, Malaysia 2 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago

Deputy Manager, Product Development and Marketing (Contract)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 hours ago

Petaling Jaya, Selangor, Malaysia 16 hours ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago

Federal Territory of Kuala Lumpur, Malaysia 1 hour ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Digital Cloud & AI Solution Engineer – Innovative AI Applications

Bukit Jalil, Federal Territory of Kuala Lumpur, Malaysia 5 days ago

Bandar Puchong Jaya, Selangor, Malaysia 1 month ago

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago

Petaling Jaya, Selangor, Malaysia 5 months ago

Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Join to apply for the Product Marketing Specialist role at Mindvalley

Join to apply for the Product Marketing Specialist role at Mindvalley

Get AI-powered advice on this job and more exclusive features.

About The Role

As a Product Marketing Specialist for Mastery, your role involves developing and executing marketing strategies for mastery programs. You'll create personalized marketing campaigns through audience segmentation, collaborate with content creators to align messaging with program objectives, and execute campaigns across multiple channels. Utilizing analytics tools, you'll track campaign performance, extract actionable insights, and monitor customer feedback to optimize marketing strategies and promote program enrollment effectively. Your contributions will be essential to the success of our certification offerings.

About The Role

As a Product Marketing Specialist for Mastery, your role involves developing and executing marketing strategies for mastery programs. You'll create personalized marketing campaigns through audience segmentation, collaborate with content creators to align messaging with program objectives, and execute campaigns across multiple channels. Utilizing analytics tools, you'll track campaign performance, extract actionable insights, and monitor customer feedback to optimize marketing strategies and promote program enrollment effectively. Your contributions will be essential to the success of our certification offerings.

Responsibilities

Mastery Marketing Strategy:

• Develop and execute marketing strategies for the successful launch and ongoing promotion of mastery programs.
• Define audience segmentation strategies to deliver personalized marketing campaigns for different mastery programs.
• Collaborate with cross-functional teams to ensure alignment with business goals.
  
  

Campaign Development & Execution

• Collaborate with content creators to develop certification-specific content, including webinars, workshops, and marketing collateral.
• Ensure that messaging and content align with mastery program objectives and resonate with the target audience.
• Plan and execute marketing campaigns to promote mastery programs across various channels, including email, social media, and paid advertising.
• Coordinate campaign scheduling and deployment to maximize program enrollment.
  
  

Data Analysis And Insights

• Utilize analytics tools to track campaign performance and assess the effectiveness of marketing strategies.
• Extract actionable insights from data to optimize campaign performance.
• Monitor customer feedback and sentiment related to mastery programs.
  
  

Technical Competencies

• Product Marketing: Proficiency in developing and executing marketing strategies for mastery programs.
• Content Development: Ability to collaborate with content creators to develop certification-specific content.
• Campaign Management: Experience in planning and executing marketing campaigns across multiple channels.
  
  

Soft Competencies

• Strategic Thinking: Ability to develop and execute strategic marketing plans aligned with business goals.
• Creativity: Innovative thinking to craft compelling and engaging marketing campaigns.
• Communication: Strong verbal and written communication skills to collaborate effectively with cross-functional teams.
• Data-Driven Decision Making: Ability to make informed decisions based on data analysis.
• Adaptability: Flexibility to adjust marketing strategies based on data and market trends.
  
  

Experience

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in product marketing, campaign management, or a related role.
• Proven track record of planning and executing successful marketing campaigns.
• Experience in marketing certification programs or related areas is a plus.
• Proficiency in marketing analytics tools.
• Strong project management skills.
• Excellent communication and presentation skills.
  
  

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing
• Industries E-Learning Providers

Referrals increase your chances of interviewing at Mindvalley by 2x

Get notified about new Product Marketing Specialist jobs in Malaysia .

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 20 hours ago

Malaysia A$24,000.00-A$6,000.00 2 weeks ago

Performance Marketing Manager (Full-Time/Remote)

Malaysia A 24,000.00-A 36,000.00 2 weeks ago

Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago

Senior Manager/Deputy Director of Regional Marketing（Finish product-Oncology）

Federal Territory of Kuala Lumpur, Malaysia 5 days ago

Product Manager - Supplements (Remote from APAC) Europe, Product Manager, Data Analytics- Remote

Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago

Senior Product Manager (US Equity Platform)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

About the Role

As a Product Marketing Specialist for Mastery, your role involves developing and executing marketing strategies for mastery programs. You'll create personalized marketing campaigns through audience segmentation, collaborate with content creators to align messaging with program objectives, and execute campaigns across multiple channels. Utilizing analytics tools, you'll track campaign performance, extract actionable insights, and monitor customer feedback to optimize marketing strategies and promote program enrollment effectively. Your contributions will be essential to the success of our certification offerings.

Responsibilities

Mastery Marketing Strategy:

• Develop and execute marketing strategies for the successful launch and ongoing promotion of mastery programs.

• Define audience segmentation strategies to deliver personalized marketing campaigns for different mastery programs.

• Collaborate with cross-functional teams to ensure alignment with business goals.

Campaign Development & Execution:

• Collaborate with content creators to develop certification-specific content, including webinars, workshops, and marketing collateral.

• Ensure that messaging and content align with mastery program objectives and resonate with the target audience.

• Plan and execute marketing campaigns to promote mastery programs across various channels, including email, social media, and paid advertising.

• Coordinate campaign scheduling and deployment to maximize program enrollment.

Data Analysis and Insights:

• Utilize analytics tools to track campaign performance and assess the effectiveness of marketing strategies.

• Extract actionable insights from data to optimize campaign performance.

• Monitor customer feedback and sentiment related to mastery programs.

Technical Competencies:

• Product Marketing: Proficiency in developing and executing marketing strategies for mastery programs.

• Content Development: Ability to collaborate with content creators to develop certification-specific content.

• Campaign Management: Experience in planning and executing marketing campaigns across multiple channels.

Soft Competencies:

• Strategic Thinking: Ability to develop and execute strategic marketing plans aligned with business goals.

• Creativity: Innovative thinking to craft compelling and engaging marketing campaigns.

• Communication: Strong verbal and written communication skills to collaborate effectively with cross-functional teams.

• Data-Driven Decision Making: Ability to make informed decisions based on data analysis.

• Adaptability: Flexibility to adjust marketing strategies based on data and market trends.

Experience:

• Bachelor's degree in Marketing, Business, or a related field.

• 3-5 years of experience in product marketing, campaign management, or a related role.

• Proven track record of planning and executing successful marketing campaigns.

• Experience in marketing certification programs or related areas is a plus.

• Proficiency in marketing analytics tools.

• Strong project management skills.

• Excellent communication and presentation skills.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.

#J-18808-Ljbffr

Join to apply for the Product Marketing Manager role at Bluesky HR Consultancy Inc.

Continue with Google Continue with Google

3 weeks ago Be among the first 25 applicants

Join to apply for the Product Marketing Manager role at Bluesky HR Consultancy Inc.

• Job Title: Manager, Product Marketing & Operations
  
  

• Job Title: Manager, Product Marketing & Operations
  
  

Job Summary

We are seeking a results-driven and proactive Manager with experience in the iGaming industry to lead our teams within the Product Marketing & Operations department. This role is critical in connecting marketing, product, and operations to ensure high-impact go-to-market (GTM) execution, operational excellence, and ongoing marketing support for product performance across our brands.

You will oversee product marketing strategies, operations planning, and cross-functional coordination across multiple game verticals, driving game provider partnerships, ensuring alignment with our business objectives and product roadmap.

Key Responsibilities

Leadership & Strategy

• Lead, mentor, and develop a team of specialists across multiple verticals (e.g., Sports, Live Dealer, Slots, eSports, Instant Games, P2P).
• Set clear priorities and provide guidance on campaign execution, issue management, and product lifecycle ownership.
• Establish best practices for GTM planning, market performance tracking, and cross-functional collaboration.
• Define and execute the department’s roadmap, ensuring alignment with product and brand strategies.
• Partner with Marketing, Product, Design, CRM, and Tech teams to deliver successful product launches, campaigns, and enhancements.
  
  

Product Marketing

• Define and execute go-to-market strategies for new product releases, market rollouts, and seasonal campaigns.
• Work closely with marketing and content teams to localize and adapt assets for different markets.
  
  

Operations & Performance

• Develop and implement standard operating procedures to support campaign tracking, product communication, and issue management.
• Monitor product KPIs and work with stakeholders to improve adoption, engagement, and ROI.
• Coordinate with internal teams and vendors to resolve issues and optimize operational workflows.
  
  

Cross-Departmental Collaboration

• Act as a central point of contact between Marketing, Product, Design, SEO, Customer Support, and external providers.
• Ensure alignment of market priorities, launch timelines, and dependency management.
• Represent in sprint reviews, roadmap planning, and performance reviews.
  
  

Requirements

• At least 5 years of experience in product marketing, product operations, or GTM execution, ideally within the iGaming industry.
• Proven experience managing teams and leading cross-functional projects.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication, stakeholder management, and project management skills.
• Knowledge of sports betting, casino, or slot games is a strong advantage.
• Comfortable working in a dynamic, fast-paced environment with multiple stakeholders and brands.
• Experience working with distributed teams across APAC or emerging markets.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Human Resources Services

Referrals increase your chances of interviewing at Bluesky HR Consultancy Inc. by 2x

Get notified about new Product Marketing Manager jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia .

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Marketing Projects (Open to Fresh Graduates)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Brand Manager (Malaysia, Singapore, and Brunei)

Petaling Jaya, Selangor, Malaysia 3 days ago

Petaling Jaya, Selangor, Malaysia 2 months ago

Petaling Jaya, Selangor, Malaysia 2 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago

Petaling Jaya, Selangor, Malaysia 2 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Campaigns Management (Mall Marketing), SG Marketplace

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago

Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago

Petaling Jaya, Selangor, Malaysia 1 month ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago

Federal Territory of Kuala Lumpur, Malaysia 3 days ago

Executive / Senior Executive Product Marketing

Batu Caves, Selangor, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Petaling Jaya, Selangor, Malaysia 1 month ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Petaling Jaya, Selangor, Malaysia 2 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago

E-Commerce Digital Marketing Specialist (MYSG)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago

Taman Wilayah, Federal Territory of Kuala Lumpur, Malaysia 2 days ago

Senior Manager/Manager, Product Marketing

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Petaling Jaya, Selangor, Malaysia 3 days ago

Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Brand Manager / Brand Senior Manager-Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

(Garena) KOL & Community Manager - Contractor

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Join to apply for the

Product Marketing Manager

role at

Bluesky HR Consultancy Inc. Continue with Google Continue with Google 3 weeks ago Be among the first 25 applicants Join to apply for the

Product Marketing Manager

role at

Bluesky HR Consultancy Inc. Job Title: Manager, Product Marketing & Operations

Job Title: Manager, Product Marketing & Operations

Job Summary

We are seeking a results-driven and proactive Manager with experience in the iGaming industry to lead our teams within the Product Marketing & Operations department. This role is critical in connecting marketing, product, and operations to ensure high-impact go-to-market (GTM) execution, operational excellence, and ongoing marketing support for product performance across our brands.

You will oversee product marketing strategies, operations planning, and cross-functional coordination across multiple game verticals, driving game provider partnerships, ensuring alignment with our business objectives and product roadmap.

Key Responsibilities

Leadership & Strategy

Lead, mentor, and develop a team of specialists across multiple verticals (e.g., Sports, Live Dealer, Slots, eSports, Instant Games, P2P). Set clear priorities and provide guidance on campaign execution, issue management, and product lifecycle ownership. Establish best practices for GTM planning, market performance tracking, and cross-functional collaboration. Define and execute the department’s roadmap, ensuring alignment with product and brand strategies. Partner with Marketing, Product, Design, CRM, and Tech teams to deliver successful product launches, campaigns, and enhancements.

Product Marketing

Define and execute go-to-market strategies for new product releases, market rollouts, and seasonal campaigns. Work closely with marketing and content teams to localize and adapt assets for different markets.

Operations & Performance

Develop and implement standard operating procedures to support campaign tracking, product communication, and issue management. Monitor product KPIs and work with stakeholders to improve adoption, engagement, and ROI. Coordinate with internal teams and vendors to resolve issues and optimize operational workflows.

Cross-Departmental Collaboration

Act as a central point of contact between Marketing, Product, Design, SEO, Customer Support, and external providers. Ensure alignment of market priorities, launch timelines, and dependency management. Represent in sprint reviews, roadmap planning, and performance reviews.

Requirements

At least 5 years of experience in product marketing, product operations, or GTM execution, ideally within the iGaming industry. Proven experience managing teams and leading cross-functional projects. Strong analytical mindset with the ability to translate data into actionable insights. Excellent communication, stakeholder management, and project management skills. Knowledge of sports betting, casino, or slot games is a strong advantage. Comfortable working in a dynamic, fast-paced environment with multiple stakeholders and brands. Experience working with distributed teams across APAC or emerging markets. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Human Resources Services Referrals increase your chances of interviewing at Bluesky HR Consultancy Inc. by 2x Get notified about new Product Marketing Manager jobs in

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia . Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Marketing Projects (Open to Fresh Graduates)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Brand Manager (Malaysia, Singapore, and Brunei)

Petaling Jaya, Selangor, Malaysia 3 days ago Petaling Jaya, Selangor, Malaysia 2 months ago Petaling Jaya, Selangor, Malaysia 2 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago Petaling Jaya, Selangor, Malaysia 2 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Campaigns Management (Mall Marketing), SG Marketplace

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago Petaling Jaya, Selangor, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago Federal Territory of Kuala Lumpur, Malaysia 3 days ago Executive / Senior Executive Product Marketing

Batu Caves, Selangor, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Petaling Jaya, Selangor, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Petaling Jaya, Selangor, Malaysia 2 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago E-Commerce Digital Marketing Specialist (MYSG)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago Taman Wilayah, Federal Territory of Kuala Lumpur, Malaysia 2 days ago Senior Manager/Manager, Product Marketing

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Petaling Jaya, Selangor, Malaysia 3 days ago Federal Territory of Kuala Lumpur, Malaysia 1 week ago Brand Manager / Brand Senior Manager-Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago (Garena) KOL & Community Manager - Contractor

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Direct message the job poster from Ant International Recruiter at Ant International • FinTech

Join the Alipay+ Marketing Product Team

and contribute to delivering a suite of marketing solutions designed to address diverse needs across industries. As a

Marketing Product Manager , you will lead the development and execution of large-scale promotional marketing initiatives, tailored to different industries and supported by platforms like Alipay. Collaborating closely with industry operations teams, you’ll play a critical role in driving impactful campaigns and optimizing marketing tools from concept to execution. This role requires a strong understanding of marketing strategies, a passion for innovation, and the ability to deliver practical solutions with measurable impact. At Alipay+, we offer a dynamic and challenging environment with opportunities for professional growth. If you excel in high-pressure, fast-paced settings and are eager to deploy creative solutions that drive business success, we invite you to join our team. Key Responsibilities: Figure out what the industry operation teams need for their big promotional strategies and make it happen. Help the operation teams get their campaigns up and running smoothly while working out smart marketing product solutions. Cook up and spread around innovative marketing strategies and tools that get more users to hop on board and stay active. Keep an eye on what's hot in the market, bring together resources from all over, grow our ability to market with pinpoint accuracy, and back up innovative business strategies Requirements: Good communication skills that work across different cultures and teams. A talent for envisioning products and analyzing data; you'll measure value, sum things up, plan ahead, and keep making marketing products better. Strong ownership; you should be able to dig deep to find what's needed, get different departments working together, and make sure ideas turn into reality. A bachelor's degree or higher, with 2-3 years of experience working on product solutions for industry marketing and a track record of supporting large-scale marketing events. Bonus points if you've got experience with big C-end promotion marketing or have worked on marketing platform products from scratch to scale-up. Disclaimer:

We appreciate all applications; however, only shortlisted candidates will be contacted. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Product Management Industries Financial Services and Technology, Information and Media Referrals increase your chances of interviewing at Ant International by 2x Get notified about new Product Marketing Manager jobs in

Federal Territory of Kuala Lumpur, Malaysia . Marketing Projects (Open to Fresh Graduates)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Federal Territory of Kuala Lumpur, Malaysia 3 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago Campaigns Management (Mall Marketing), SG Marketplace

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Director of Marketing & Communications (Pre-Opening)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Federal Territory of Kuala Lumpur, Malaysia 1 week ago (Garena) KOL & Community Manager - Contractor

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 hour ago (Garena) Social Media Specialist - Contractor

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Brand Manager / Brand Senior Manager-Malaysia

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Senior Manager/Manager, Product Marketing

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 3 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Marketing - Fresh Graduate Recruitment (2025 Intake)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago E-Commerce Digital Marketing Specialist (MYSG)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago Senior Brand Manager, Clear and Premium Hair MYSG

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 13 hours ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 day ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Wilayah Persekutuan Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago Senior Executive/Asst. Manager, Product Marketing (TV)

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 5 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 month ago Senior Executive, Integrated Marketing & Insights

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Federal Territory of Kuala Lumpur, Malaysia 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr