What Jobs are available for Brand Development in Malaysia?
Showing 11 Brand Development jobs in Malaysia
Brand Internship - P&G FY2526 Management Internship
Posted 13 days ago
Job Viewed
Job Description
KUALA LUMPUR GENERAL OFFICE
Job Description
Did you know P&G invented the concept of brands and brand management?
We believe in serving the consumer and ensuring our organization, talent and brand building reflects the diversity and needs of the approximate 5 billion people that we serve around the world through our brands.
Over the years, we have remained state-of-the-art consistently in marketing, always finding new and exciting ways to reach consumers, from the classic store to the most sophisticated digital technology. This is why some of the world's best marketing pros and business leaders started with us. Our brand management philosophy can be summed up in a simple concept: "Consumer is boss".
Would you like to join a world-class brand building organization of a leading global company? Take your internship with the #1 Company for Leaders!
We are looking for leaders who set priorities and able to work effectively with diverse groups of people. We offer an exciting internship program for you. Since DAY 1, you will have responsibilities and will develop different and meaningful projects.
These Are Some Examples of Internship Assignments That You Could Have:
You will play a role in setting strategy, decision-making, business planning, and analysis across all aspects of the business including:
+ Co-leading a new launch or evaluating the current strategies of a brand or product.
+ Leading monthly market & brand analysis, gather input of multi-functional team to recommend corrective actions for a specific category/initiative.
+ Working on the design & execution of brand campaigns (media, digital, CRM, instore, PR). Lead campaigns briefs (regional campaign localization or local campaign build up) & follow up on execution.
+ Co-leading the digital marketing on your brand (visibility, content, local partnerships, eCommerce etc).
+ Co-developing Market and Initiative Reviews.
To be successful in this internship role, you will need strong passion and strength in consumer, market understanding and insights to develop creative and innovative solutions that allow us to win in the marketplace.
We love talented people; you will have the opportunity to become a full-time employee following successful completion of your Internship, if there is a role available.
Why P&G?
You will be exposed to a diverse range of skillsets and experiences including:
+ Robust Brand Building knowledge
+ International experiences
+ Wide range of brand experiences
+ Industry recognition
Job Qualifications
Qualifications
+ You are a current university student/just graduated/has less than 1 year to graduate (graduation year of 2025/2026)
+ Available to do full-time internship in Klang Valley for 3 months/12 weeks or more
+ You are preferably in a Brand/Marketing-related field of study, but this role is open to all fields
+ You are an excellent visionary, with strategic and fearless leadership skills
+ You display strong teamwork, analytical skills, problem solving and solutions oriented mindset especially during conflicts
+ Excellent interpersonal skills (both written and verbal)
+ Ability to set specific goals and meet or exceed them
+ Ability to work effectively with others, while demonstrating integrity and high personal standards.
About Us
We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivalled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job Schedule
Full time
Job Number
R
Job Segmentation
Internships
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Brand Manager
Posted 19 days ago
Job Viewed
Job Description
Petaling Jaya
Job Description
Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!
You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia/ Singapore via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
Your Team
You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
· Demonstrate positive relationship building skills in engagements with multi-functional teams
· Deliver Scorecard Business Targets, in line with the goals of the Business Unit
· Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
· Successful Design and Deployment of Marketing Toolkits for the Brand
Responsibilities of the role
· Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
· Lead brand building activities and initiative maximization across Retailers
· Identify consumers' needs and wants for P&G's products, and provide inputs to technical team to design the right package and formula to win with local consumers
· Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
· Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
· Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
Job Qualifications
· Candidate must possess at least a Bachelor's degree in any field (preferably with some business or marketing focus)
· 2-4 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry, fresh graduates are also welcomed
· Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market
· Excellent forward-thinking, strategic and courageous leadership skills
· Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights
· An ability to drive innovation and brand growth
· Strong ability to communicate and teamwork capabilities
About Us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job Schedule
Full time
Job Number
R
Job Segmentation
Entry Level
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Brand Manager
Posted 13 days ago
Job Viewed
Job Description
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Type of contract: Permanent
6+ Years Experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.
**A day in the life of a Brand Manager.**
+ Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
+ Activates Brand Essence.
+ Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand.
+ Develops and updates consumer portrait, understands in store environment, contributes to categorystrategy, defi nes desired relative price, provides recommendation to pricing and promotional strategy,proposes SKUs for key channels and key customers.
+ Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline,maintains vibrancy via relevant renovation for his/her brands.
+ Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks andmonitors the performance, health and strategic alignment. Understands business impact of PFME and TTSinvestment of her/his brand.
+ Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive andrewarding brand experiences. Works in partnership with communication agencies and ensures all brandcommunication contributes to enhancing the company image of trusted NHW leader.
**What will make you successful**
+ Bachelor Degree in any related discipline
+ Minimum 5 years experience in marketing or brand experience
+ 2 years in other function ideally in Sales or equivalent FMCG
+ Experience working in eBusiness is a plus.
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Brand Manager (OTC)
Posted 13 days ago
Job Viewed
Job Description
**Major Duties and Responsibilities**
+ Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
+ Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
+ Build strongmulti-channel engagementplan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
+ Monitor, analyze, and evaluate market trends,consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
+ Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve thesales performanceof the TA portfolio.
+ To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
+ Supportbusiness developmentin the expansion of TA portfolio by identifying and developing fact-based business case for new products withbusiness developmentteam.
+ Provideproduct trainingand role play sessions to the sales team to enhance product knowledge and effective selling.
+ Cross-functional collaborationwith other TA portfolios, sales, regulatory, market access, finance andbusiness developmentforintegrated marketingcampaigns, new product developments etc.
+ Support the product listing for institutions (government and private hospitals)
**Skill, Education & Experience**
+ Min 3 years of experience inproduct managementfunction fromhealthcare/pharmaceutical/marketingin multinational company environment
+ Good knowledge ofcomputer-based programsincluding excel, graphics & power point presentation.
+ Good interpersonal, presentation and cross functional skills.
+ Strong analytical and influencing skills.
+ Degree in pharmacy, nutrition, science or equivalent
+ Sound understanding or qualifications inmarketingrelated principles.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
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Senior Brand Manager
Posted 10 days ago
Job Viewed
Job Description
Job Number # - Selangor, Selangor, Malaysia
**Who We Are**
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
**About Us :**
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!
If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile.every single day.
As the Senior Brand Manager, you will lead the development and commercialization of end to end marketing strategies that deliver successful share, sales and profit targets for your assigned portfolio for the Colgate-Palmolive brands in the South ASEAN Hub (SAH), comprising Malaysia, Singapore, Indonesia & Brunei.
**What you will do**
**Strategy & Planning:**
+ Development of Brand / Category Strategy - Driving Brand Growth Plan in accordance with Category landscape and consumer/brand fit.
+ Development of the Brand Experience calendar across different parts of the marketing funnel & managing advertising budgets.
**Delivering the topline & bottom line targets for the category**
+ Align on key issues and drivers for the country in Business Planning Meeting
+ Identifies issues and barriers affecting implementation of brand projects and formulates action plans based on identified solutions.
+ Recommends brand promotional / merchandising programs and assesses how advertising practice activities deliver category goals.
+ Ensures plans are implemented with excellence on the ground
+ Manage the development of 'path to purchase' plans, for example brand activation, PR or others including post campaign analysis.
+ Partner with the eCommerce team to implement Brand Activation programmes as part Mega & BAU Campaign planning
+ Partner with Trade Marketing / Sales team to build strategic initiatives for category management and growth in omnichannel environment
+ Has working knowledge of brand P&L - and understands the levers that are available to drive net sales, margin and operating profit
**Communication Development and Media Management**
+ Drives insight identification and translates insights into effective creative briefing document
+ Ensures Project Briefs are translated into inspiring and relevant IMC communication while tracking performance in market course correcting where necessary
+ Works closely with the regional and global teams for alignment
+ Planning media across the marketing funnel optimising for performance across Attention, Consideration, Purchase and Loyalty
**New Product Launch**
+ Presents launch rationale to senior management and cross-functional teams
+ Coordinates New Product Launches and re-launches, in conjunction with Supply Chain, Finance and Sales.
**Required Qualifications**
+ Holds a degree Marketing or business related course
+ Minimum seven (7) years of brand management experience within FMCG environment
+ Digital savvy - knowledge on digital strategies and trends, have worked with e-platforms and digital agencies with proven results
+ Data savvy - knowledge on analyzing Retail Audit, Consumer Panel, Brand Health Tracker and Media data KPIs for strategic recommendations
+ Self-starter who can work well both independently and across multi-level stakeholder groups
+ Possess solid understanding of digital ecosystems and brand communications and deploy into eCommerce platforms
+ Strikes the right balance of demonstrating consistent brand passion with objective, fact-based decision making
+ Strong articulation & presentation capabilities
+ Strong learning ability and creative thinking
#LI-VP5
**Our Commitment to Inclusion**
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
**Equal Opportunity Employer**
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.
#LI-Hybrid
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Senior Brand Manager
Posted 12 days ago
Job Viewed
Job Description
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Type of contract: Permanent
6+ Years Experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Senior Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.
**A day in the life of a Senior Brand Manager.**
+ Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands
+ Develops Brand Essence
+ Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to 60/40
+ Incollaboration with CCSD, understand shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
+ Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
+ Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of her/his brands.
+ Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
+ Demonstrate leadership and facilitate development of his/her team
**What will make you successful**
+ Bachelor Degree in any related discipline.
+ Minimum 5 years experience in marketing or brand experience
+ 2 years in other function ideally in Sales or equivalent FMCG.
+ Experience in leading and managing cross functional teams.
+ Experience in at least 1 product launch from ideation to launch.
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Brand Manager - Healthcare
Posted 28 days ago
Job Viewed
Job Description
KUALA LUMPUR GENERAL OFFICE
Job Description
Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!
You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
Your Team
You will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
· Demonstrate positive relationship building skills in engagements with multi-functional teams
· Deliver Scorecard Business Targets, in line with the goals of the Business Unit
· Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
· Successful Design and Deployment of Marketing Toolkits for the Brand
Responsibilities of the role
· Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
· Lead brand building activities and initiative maximization across Retailers
· Identify consumers' needs and wants for P&G's products, and provide inputs to technical team to design the right package and formula to win with local consumers
· Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
· Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of consumers
· Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
· Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
Job Qualifications
Candidate must possess at least a Bachelor's degree in any field (preferably with some business or marketing focus)
· 3 - 5 years of brand management, consulting or consumer journey design experience or similar, in healthcare or pharmaceutical industry.
· People management experience is a must.
· Possess proficiency in Malay language and strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market
· Excellent forward-thinking, strategic and courageous leadership skills
· Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights
· An ability to drive innovation and brand growth
· Strong ability to communicate and teamwork capabilities
About Us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job Schedule
Full time
Job Number
R
Job Segmentation
Experienced Professionals
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Brand Manager (Nutrition)
Posted 13 days ago
Job Viewed
Job Description
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Type of contract: Permanent
6+ Years Experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for a Brand Manager (Nutrition) to increase brand competitiveness of key brands, products and projects in line with the Company objectives in the OPL and business plan and our commitment to Breast Feeding and WHO Code.
**A day in the life of a Brand Manager (Nutrition).**
+ Manage product portfolio, set pricing strategies and ensure supply chain plans are in line with the brand plan and key OPL objectives.
+ Manage the timely preparation of annual OPL plans, revisions and dynamic forecast. Develop product portfolio in line with WHO code, the Malaysian code and regulatory standards.
+ Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with Nestlé Nutrition and local technical support, and drive the realization of new product development projects.
+ Manage the brand's communication to HCPs and product development and PFME budgets.
+ Understand the portfolio's market competitiveness and target consumers, translate the understanding into proprietary insights to strategize and develop quantified and measurable brand plans.
+ Propose, implement and oversee projects that deliver benefits according to HCPs needs.
+ Clearly identify and communicate effectively brand priorities to the Nutrition Field Force, Category Manager, Account Managers, pharmacy agent and Nestlé Sales function.
+ Ensure all activities are in strict compliance with the WHO International Code of Marketing of Breast-Milk substitutes, Nestlé Instructions and Malaysian code, and integrate promotion of breastfeeding in brand-related communication/ activities.
**What will make you successful**
+ Bachelor's Degree in Business Administration, Marketing, Nutrition, Dietetics or Health Science is preferred.
+ 6+ years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill.
+ Experience in managing a portfolio of nutrition/pharmaceutical brands, products and projects
+ Managed independently under challenging/demanding market environments to achieve and exceed goals.
+ Has had experience working in a team and working with cross-functional groups.
+ Demonstrable record of success in building brands based on consumer insights.
+ Has developed and implemented business strategies aimed at increasing brand competitiveness for infant nutrition products.
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Assistant Brand Manager (Wyeth)
Posted 4 days ago
Job Viewed
Job Description
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Type of contract: Permanent
3+ Years Experience
**Position Summary**
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are looking for an Assistant Brand Manager (WIN) to increase brand competitiveness of key brands, products and projects in line with the Company objectives in the OPL and business plan and our commitment to Breast Feeding and WHO Code. They are also responsible for representing the business - internally and externally - with regards to nutritional/ medical/ scientific aspect the business unit.
**A day in the life of a Assistant Brand Manager (WIN).**
+ Be an integral part of the core business team contributing to the development of the business strategy, and implementation of medical marketing actions.
+ Develops and updates HCPs portrait, understands medical institution environment, contributes to category strategy Build an excellent network with Key Opinion leaders (KOL) in the market so that business unit can be recognised as being 'best in class' in the territory of healthcare nutrition.
+ Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
+ Responsible in managing PFME budget. Ensure effective and transparent use of PFME.
+ Responsible to ensure optimum communication with MFF and MFE in order to develop an integrated approach to execute plans.
+ Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans.
+ Ensure adherence to Nestle Quality, Code of Ethics, Legal, Regulatory & RIPA guidelines.
+ Responsible to maintain brand equity to support the execution of brand objectives.
+ Lead, adapt and implement Medical Affairs support in line with agreed business strategy targeting medical professionals, field team and consumers. Roles involve providing technical assistance on product related matters, identify suitable medical/scientific journals, conduct educational update, support & counter argument on competitiors product/ claims and initiate clinical case study to increase awareness.
+ Plan, develop & timely roll-out of communication materials. Amongst key tasks: detail aid & scientific materials deemed essential to support selling point and/for used as series of campaign for HCPs. Work with agency till completion of medical materials; i.e. journal ad, advertorial, newsletter, scientific contest. Support brand team for growing up milk by providing scientifc outline, review & edit consumer materials including packaging artwork label, website, CRM, brand communications materials for above-the-line and POSM etc.
**What will make you successful**
+ Bachelors of Master's Degree (preferred) in Dietitics: 3 - 5 years experience as Dietician in Clinical and/or Commercial environment.
+ Able to relate scientific knowledge with good commercial sense and has a proven record of achievement, preferably with experience in clinical practice and managing health related products
+ Has independently managed top health officials in developing and building long term relationships including consultants, specialists (Physicians, Dietitcians, Pharmacists, etc) to ancillary staff such as nurses and paramedics.
+ Experience working on communications and marketing is added benefit
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Brand Manager (Specialty Care)
Posted 10 days ago
Job Viewed
Job Description
Reporting to the Business Manager, the candidate will be fully responsible for leading the specialty care portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations team to ensure success in the development of strategy, creative and execution plans, product support and sales execution.
**Major Duties and Responsibilities**
+ Develop launch plans, brand plans & strategies for the range of products in the specialty care portfolio.
+ Develop portfolio strategy and execution for therapeutic area, aligning the brand directionto maximize market penetration and leadership
+ Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix to drive scientific driven activities.
+ Develop and plan resource allocation effectively to address evolving market dynamics
+ Monitor, analyze, and evaluate market trends, HCP behavior, and competitor activity to identify market opportunities for TA portfolio.
+ Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
+ Has oversight and prepares monthly reports to Business Manager on sales, product launches, market intel and updates on Product Marketing plan.
+ To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
+ Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
+ Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and supply chain.
+ Support the product listing for institutions (government and private hospitals)
**Skills, Education & Experience**
+ Min 3 years of experience in product management function from healthcare/pharmaceuticalin Endocrinology/Orthopedic/Oncology area.
+ Good knowledge of computer-based programs including excel, graphics & power point presentation.
+ Good interpersonal, presentation and cross functional skills.
+ Strong analytical and influencing skills.
+ Degree in pharmacy, nutrition, science or equivalent
+ Sound understanding or qualifications in marketing related principles.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
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