5 Brand Activation jobs in Malaysia

We are looking for an enthusiastic and motivated Campaign Management Assistant Intern to join our TSL Malaysia office.

This internship provides an excellent opportunity for students or recent graduates to gain hands-on experience in campaign management, digital marketing, and strategic planning.

You must be able to commit to a minimum of 20-week internship.

What you will do:

• Work with Project Manager to contribute and occasionally lead the creation of proposals, understand deliverables, and contribute to discussions on new business opportunities, upsells, and client briefs with the sales team and internal stakeholders.
• Lead the conceptualisation of influencer marketing strategies based on client briefs, ensuring alignment with campaign goals.
• Analyze performance data to provide insights and deliver regular reports and post-campaign analysis, comparing results against industry benchmarks with guidance.
• Assess influencer value based on campaign KPIs, negotiate competitive rates, and build strong relationships with influencers with guidance.
• Support in ensuring processes are adhered to and quality standards are maintained from the aspects of influencer curation, content reviews, project management, and communication among various parties.

The successful candidate should have:

• Excellent understanding of new media, digital publishing, content, and social media industry.
• Strong negotiator with a commercial mindset.
• Strong verbal and written communication skills.
• Team spirit and ease in building strong professional relationships.
• Great people skills and strong analytical and problem-solving abilities.
• Able to commit to a minimum of 20 weeks (5 months) internship.

What you will gain:

• Opportunity to set foot into the media industry through a leading, homegrown media company.
• Practical experience in Campaign Management.
• Potential for future employment opportunities based on performance.

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Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.

Responsibilities:

1. Campaign Planning & Strategy:
   • Develop and implement integrated marketing campaign strategies.
   • Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns.
   • Analyze audience segments and market trends to create data-driven campaign approaches.
2. Campaign Execution & Management:
   • Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
   • Develop campaign timelines, budgets, and deliverables.
   • Optimize campaigns across digital, paid, social, email, and offline channels.
3. Performance Analysis & Reporting:
   • Monitor key performance metrics (KPIs), such as CTR, conversion rates, etc.
   • Analyze campaign data to measure success and identify areas for optimization.
4. Collaboration:
   • Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
   • Partner with media buying and digital teams to plan budgets and allocate resources effectively.
   • Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements:

• Experience in marketing campaign strategy, execution, and optimization.
• Experience managing multi-channel campaigns (digital, social, email, paid media).
• Strong understanding of marketing funnel strategies and audience segmentation.
• Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms.
• Excellent project management, organizational, and multitasking abilities.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Familiarity with SEO, content marketing, and email automation tools.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising, Art/Creative, and Marketing

Industries

• Business Consulting and Services

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Company Description

About Jobstreetby SEEK

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information.

In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia’s Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2024 and won four accolades at TalentCorp’s Life at Work Awards 2023 in Malaysia.

Job Description

About the Role

Reporting to the APAC Senior Brand Manager, you'll be a brand specialist within the APAC Marketing Strategy team. Your primary focus will be developing brand strategy and leading key projects that strengthen customer engagement across the APAC region. You'll oversee both regional strategy and local execution in Malaysia, Singapore, and Hong Kong.

Key Responsibilities

Brand Strategy & Implementation:

• Partner with the APAC Senior Brand Manager to drive brand strategy across all Group brands (SEEK, Jobstreet, Jobsdb, Jora and ESV partners)
• Embed SEEK's brand positioning across all customer touchpoints
• Lead and implement brand projects that deliver on our vision
• Collaborate with Creative Studio to ensure consistent brand communications

Campaign & Market Management:

• Work with Integrated Campaigns and Country Marketing Teams (MY, SG & HK) on campaign briefs
• Manage APAC brand sponsorships and partnerships to enhance visibility and trust
• Adapt brand assets for local audiences based on insights from country teams
• Maintain brand architecture consistency across all platforms

Performance & Relationships:

• Monitor metrics and brand health indicators to drive performance KPIs
• Manage brand budget with accurate forecasting and reconciliations
• Build and maintain relationships with agencies, partners, and suppliers
• Collaborate across departments including Marketing, Product, Sales, and HR

About the Team

The APAC Marketing Strategy team shapes marketing and brand strategy, manages research studies, integrates customer insights, and drives marketing operational alignment across APAC.

Qualifications

Experience & Expertise:

• 5+ years marketing experience with strong focus on brand strategy and management
• Expert understanding of media channels and marketing segments
• Strategic thinking with data-driven problem-solving abilities

Skills:

• Exceptional project management and prioritization skills
• Demonstrated commercial acumen and budget management experience
• Collaborative leadership with outstanding stakeholder management
• Creative mindset balanced with business focus
• Strong organizational and decision-making abilities

Additional Information

Perks and Benefits

• Attractive remuneration package
• Hybrid Working
• Flexible leave offerings
• Smart casual dress code every day

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific supportor adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

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Company Description About Jobstreetby SEEK SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years. Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange. SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh. SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information. In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia’s Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2024 and won four accolades at TalentCorp’s Life at Work Awards 2023 in Malaysia. Job Description

About the Role Reporting to the APAC Senior Brand Manager, you'll be a brand specialist within the APAC Marketing Strategy team. Your primary focus will be developing brand strategy and leading key projects that strengthen customer engagement across the APAC region. You'll oversee both regional strategy and local execution in Malaysia, Singapore, and Hong Kong. Key Responsibilities Brand Strategy & Implementation: Partner with the APAC Senior Brand Manager to drive brand strategy across all Group brands (SEEK, Jobstreet, Jobsdb, Jora and ESV partners) Embed SEEK's brand positioning across all customer touchpoints Lead and implement brand projects that deliver on our vision Collaborate with Creative Studio to ensure consistent brand communications Campaign & Market Management: Work with Integrated Campaigns and Country Marketing Teams (MY, SG & HK) on campaign briefs Manage APAC brand sponsorships and partnerships to enhance visibility and trust Adapt brand assets for local audiences based on insights from country teams Maintain brand architecture consistency across all platforms Performance & Relationships: Monitor metrics and brand health indicators to drive performance KPIs Manage brand budget with accurate forecasting and reconciliations Build and maintain relationships with agencies, partners, and suppliers Collaborate across departments including Marketing, Product, Sales, and HR About the Team The APAC Marketing Strategy team shapes marketing and brand strategy, manages research studies, integrates customer insights, and drives marketing operational alignment across APAC. Qualifications

Experience & Expertise: 5+ years marketing experience with strong focus on brand strategy and management Expert understanding of media channels and marketing segments Strategic thinking with data-driven problem-solving abilities Skills: Exceptional project management and prioritization skills Demonstrated commercial acumen and budget management experience Collaborative leadership with outstanding stakeholder management Creative mindset balanced with business focus Strong organizational and decision-making abilities Additional Information

Perks and Benefits Attractive remuneration package Hybrid Working Flexible leave offerings Smart casual dress code every day At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart. We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us. Should you require any specific supportor adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist. SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

#J-18808-Ljbffr