18 Advertising Specialist jobs in Malaysia

This job is for an Advertising Specialist (Fresh Graduate) who creates and manages ad strategies on platforms like TikTok and Shopee. You might like this job because you get to analyze data and be creative while boosting a company's sales! RM 3100 Develop comprehensive TikTok, Shopee, and Meta Ads strategies based on the company’s products and market goals. Set up ad accounts, conduct keyword research, write ad copy, and establish bidding strategies. Monitor advertising data in real-time (CTR, CVR, ROAS, etc.), analyze performance, and continuously optimize campaigns. Tailor ad creatives based on format and audience to boost CTR and conversion rates. Allocate ad budgets efficiently, control costs, and maximize ROI. Regularly evaluate campaign performance and adjust budgets and strategies accordingly. Analyze competitors’ ad strategies to stay updated on market dynamics and competition. Develop targeted strategies to gain a competitive edge. Handle daily management and maintenance of Ads accounts. Generate regular performance reports and provide optimization suggestions to the team. Any other tasks and projects as assigned by the superior/Company. Job Requirements

Bachelor’s Degree in Marketing, Business, or a related field. Fresh Graduates are welcome to apply. Team-oriented with a proactive attitude and positive mindset. Passionate about the beauty industry and up-to-date with current market and consumer trends. Proficient in Mandarin, English, and Malay (both spoken and written). Skills

Digital Advertising Media Buying Competitive Analysis Keyword Research Company Benefits

BIRTHDAY LEAVE

Your well-being is our priority, you can take a paid day off to celebrate your special day in the way that brings you the most joy. Monthly Tea-Time Session

Enjoy breathtaking views from the 27th Floor during our monthly tea-time sessions, fostering a more engaged workforce. LOVE YOURSELF

Keep yourself fresh & trendy with our staff-discounted make-up, skincare, and health & beauty products. SOCIAL EVENTS

Participate in regular team-building activities, outings, and festive celebrations. PUBLIC TRANSPORTATION

Our location near Bandar Utama MRT station makes commuting easy and accessible. 1.5 HOURS LUNCH BREAK

Enjoy a work-life balance with a generous lunch break to recharge or run errands. Founded in 2018, HEBE BEAUTY is an international cosmetics company dedicated to providing high-quality, well-designed beauty products. Our diversified international platform includes brands like Y.O.U, barenbliss, Dazzle Me, and lavojoy, focusing on R&D and multi-brand operation.

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CAIJIN, Malaysia leading producer of Mandarin-language podcasts and YouTube content, committed to delivering impactful financial information. We are currently seeking a passionate and experienced Advertising Sales Specialist to grow with us!

Job Responsibilities:

Responsible for advertising sales for Mandarin-language podcasts, YouTube videos, and events.
Actively identify and develop potential clients, building and maintaining strong client relationships.
Develop advertising sales plans and achieve sales targets.
Collaborate closely with the team to provide creative advertising solutions that meet client needs.

Requirements

Job Requirements:

Minimum 3-5 years of experience in advertising sales for Mandarin-language podcasts and YouTube content.
Experience in event sales; familiarity with event planning and execution processes is a plus.
Strong communication and negotiation skills with excellent client management capabilities.
Knowledge of market trends and ability to create targeted sales strategies.
Self-motivated, results-oriented, and able to work under pressure to meet deadlines and goals.

What We Offer:

Competitive salary and attractive commission structure.
Opportunity to work with a professional content team.
A collaborative and supportive work environment that allows you to reach your full potential.

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CAIJIN, Malaysia leading producer of Mandarin-language podcasts and YouTube content, committed to delivering impactful financial information. We are currently seeking a passionate and experienced Advertising Sales Specialist to grow with us! Job Responsibilities: Responsible for advertising sales for Mandarin-language podcasts, YouTube videos, and events. Actively identify and develop potential clients, building and maintaining strong client relationships. Develop advertising sales plans and achieve sales targets. Collaborate closely with the team to provide creative advertising solutions that meet client needs. Requirements Job Requirements: Minimum 3-5 years of experience in advertising sales for Mandarin-language podcasts and YouTube content. Experience in event sales; familiarity with event planning and execution processes is a plus. Strong communication and negotiation skills with excellent client management capabilities. Knowledge of market trends and ability to create targeted sales strategies. Self-motivated, results-oriented, and able to work under pressure to meet deadlines and goals. What We Offer: Competitive salary and attractive commission structure. Opportunity to work with a professional content team. A collaborative and supportive work environment that allows you to reach your full potential.

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Job Title:Executive, Media Buying (Non-biddable)

Reporting of the Role:Manager/Senior manager non-biddable

GroupM Introduction

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at .

Follow us onLinkedIn andInstagram

Role summary and impact

This role supports regional growth in Singapore & Malaysia, aligning with our global strategy.

As a Non-Biddable Executive, you will play a pivotal role in driving impactful media investments across traditional and digital platforms. Working closely with internal teams and external media partners, you will execute and optimize campaigns that reach millions, ensuring maximum efficiency and effectiveness. You will have the opportunity to develop strong negotiation skills, build key relationships with media vendors, and work on high-profile campaigns that shape the media landscape.

Why Join Us?

Looking to kick-start your career in media investment? This is your chance towork with the biggest brands, master media negotiations, and build expertise in cross-platform advertising.

• Workalongside top media strategists and gain insider knowledge on how global campaigns are executed.
• Learn thefull media buying landscape —traditional & digital—so you can specialize and future-proof your career.
• Developcritical negotiation skills by working with leading media vendors.
• Be part of afast-paced, energetic team where new ideas and innovations are welcomed.
• Career progression : Many of our digital leads, strategists, and investment managers started in non-biddable roles!

Key Responsibilities:

• Execute Non-Biddable traditional & digital campaigns (TV, Non-TV, Digital) for assigned GroupM clients.
• Create and review media schedules using the media operating system.
• Manage budgets, track KPIs, and report offline media performance.
• Coordinate data tracking for weekly performance monitoring.
• Oversee campaign material requirements, ensuring timely vendor delivery.
• Ensure adherence to best-in-class campaign operations processes.
• Collaborate with the team to improve efficiency and effectiveness.
• Learn and apply new tools to enhance campaign performance.
• Build strong relationships with media vendors, owners, and ad tech partners.
• Provide insights for mid/post-campaign reports to optimize future campaigns.
• Liaise with finance on client invoicing and vendor payments.
• Support additional projects or tasks as assigned.

Skills and experience

At GroupM, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace GroupM’s core behaviors:

• BeExtraordinary by Leading Collectively to Inspire transformational Creativity.

• Create andOpen environment by Balancing People and Client Experiences by Cultivating Trust.

• LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise.

What You’ll Bring:

• Strong analytical skills to interpret campaign data and provide insights.
• Highly organized with meticulous attention to detail and problem-solving abilities.
• Collaborative mindset with eagerness to learn new media tools and technologies.
• Proactive, results-driven, and committed to continuous improvement.
• Bachelor’s degree in STEM, Mass Communications, Digital Advertising/Media, Business, or equivalent experience.
• Proficiency in Microsoft Office (Excel, Outlook).
• Effective communication skills and adaptability in a fast-paced environment.
• Experience in media planning, buying, or advertising is a plus.

Life at GroupM & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunities

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

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Job Title:Executive, Media Buying (Non-biddable)

Reporting of the Role:Manager/Senior manager non-biddable

GroupM Introduction

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at

us on LinkedIn andInstagram

Role summary and impact

This role supports regional growth in Singapore & Malaysia, aligning with our global strategy.

As a Non-Biddable Executive, you will play a pivotal role in driving impactful media investments across traditional and digital platforms. Working closely with internal teams and external media partners, you will execute and optimize campaigns that reach millions, ensuring maximum efficiency and effectiveness. You will have the opportunity to develop strong negotiation skills, build key relationships with media vendors, and work on high-profile campaigns that shape the media landscape.

Why Join Us?

Looking to kick-start your career in media investment? This is your chance to work with the biggest brands, master media negotiations, and build expertise in cross-platform advertising.

Work alongside top media strategists and gain insider knowledge on how global campaigns are executed. Learn the full media buying landscape —traditional & digital—so you can specialize and future-proof your career. Develop critical negotiation skills by working with leading media vendors. Be part of a fast-paced, energetic team where new ideas and innovations are welcomed. Career progression : Many of our digital leads, strategists, and investment managers started in non-biddable roles! Key Responsibilities:

Execute Non-Biddable traditional & digital campaigns (TV, Non-TV, Digital) for assigned GroupM clients. Create and review media schedules using the media operating system. Manage budgets, track KPIs, and report offline media performance. Coordinate data tracking for weekly performance monitoring. Oversee campaign material requirements, ensuring timely vendor delivery. Ensure adherence to best-in-class campaign operations processes. Collaborate with the team to improve efficiency and effectiveness. Learn and apply new tools to enhance campaign performance. Build strong relationships with media vendors, owners, and ad tech partners. Provide insights for mid/post-campaign reports to optimize future campaigns. Liaise with finance on client invoicing and vendor payments. Support additional projects or tasks as assigned. Skills and experience

At GroupM, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace GroupM’s core behaviors:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create and Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. What You’ll Bring:

Strong analytical skills to interpret campaign data and provide insights. Highly organized with meticulous attention to detail and problem-solving abilities. Collaborative mindset with eagerness to learn new media tools and technologies. Proactive, results-driven, and committed to continuous improvement. Bachelor’s degree in STEM, Mass Communications, Digital Advertising/Media, Business, or equivalent experience. Proficiency in Microsoft Office (Excel, Outlook). Effective communication skills and adaptability in a fast-paced environment. Experience in media planning, buying, or advertising is a plus. Life at GroupM & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunities

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status. #J-18808-Ljbffr

What will you do?

• Provide ongoing operational support of building and setting up advertising creatives in various platforms.
• Daily monitoring of campaign performance based on defined rules.
• Support maintenance of the ad database to ensure high-level visibility on campaign status.
• Support maintenance of advertising dashboards through regular data extraction and uploads.
• Support other workflow processes related to requests for data, information, and insights.
• Participate in advanced optimization discussions with advertising specialists.

What do you need to succeed?

• 0-1 year relevant work experience, or equivalent education.
• Passion for crafting persuasive ad copy, continuous improvement, and digital marketing as a whole.
• Strong communication skills, ability to translate analytics into insights and recommendations.
• Proficiency in Windows, Microsoft Office Suite; comfort working in Excel.
• Able to consistently meet deadlines and problem-solve with strong attention to detail.
• Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools.
• Strong interest in researching and learning new skills and digital systems.
• Prior experience or certifications in digital advertising is a strong advantage.

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What will you do?

Provide ongoing operational support of building and setting up advertising creatives in various platforms. Daily monitoring of campaign performance based on defined rules. Support maintenance of the ad database to ensure high-level visibility on campaign status. Support maintenance of advertising dashboards through regular data extraction and uploads. Support other workflow processes related to requests for data, information, and insights. Participate in advanced optimization discussions with advertising specialists. What do you need to succeed?

0-1 year relevant work experience, or equivalent education. Passion for crafting persuasive ad copy, continuous improvement, and digital marketing as a whole. Strong communication skills, ability to translate analytics into insights and recommendations. Proficiency in Windows, Microsoft Office Suite; comfort working in Excel. Able to consistently meet deadlines and problem-solve with strong attention to detail. Demonstrated interest in continued skills development, especially around digital marketing, data analytics, and technology tools. Strong interest in researching and learning new skills and digital systems. Prior experience or certifications in digital advertising is a strong advantage.

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Digital Advertising Manager (Tech)

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns across Google Ads and Meta Ads (Facebook, Instagram)
• Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategy
• Create and test compelling ad creatives, headlines, and calls-to-action
• Optimize campaigns for CPC, CTR, ROAS, and conversions, using data-driven decision making
• Implement and maintain tracking with Google Analytics, GA4, Meta Pixel, GTM, etc.
• Regularly analyze performance metrics and produce weekly/monthly performance reports

Requirements

• Able to manage and lead team,cooperate with other department for relate works.
• At least 2 years experience in managing Google Ads and Facebook Ads (agency or in-house)
• Strong knowledge of performance marketing KPIs (CPA, ROI, CTR, etc.)
• Proficient in tools such as Google Ads Manager, Meta Business Suite, Google Analytics, GA4, Google Tag Manager
• Ability to manage multiple ad accounts and campaigns simultaneously,Analytical, detail-oriented, and ROI-focused

Regret to inform that only shortlisted candidates will be notified.

EA Registration Number: R1878287F

Business Registration Number: 201735941W.

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Digital Advertising Manager (Tech) Key Responsibilities Plan, execute, and optimize paid ad campaigns across Google Ads and Meta Ads (Facebook, Instagram) Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategy Create and test compelling ad creatives, headlines, and calls-to-action Optimize campaigns for CPC, CTR, ROAS, and conversions, using data-driven decision making Implement and maintain tracking with Google Analytics, GA4, Meta Pixel, GTM, etc. Regularly analyze performance metrics and produce weekly/monthly performance reports Requirements Able to manage and lead team,cooperate with other department for relate works. At least 2 years experience in managing Google Ads and Facebook Ads (agency or in-house) Strong knowledge of performance marketing KPIs (CPA, ROI, CTR, etc.) Proficient in tools such as Google Ads Manager, Meta Business Suite, Google Analytics, GA4, Google Tag Manager Ability to manage multiple ad accounts and campaigns simultaneously,Analytical, detail-oriented, and ROI-focused Regret to inform that only shortlisted candidates will be notified. EA Registration Number: R1878287F Business Registration Number: 201735941W.

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