1 Trade Work jobs in Malaysia
Head of Trade Marketing (FMCG-F&B) - hybrid work
Posted 1 day ago
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Job Description
Join to apply for the Head of Trade Marketing (FMCG-F&B) - hybrid work role at JAC Recruitment
A multinational FMCG (F&B) company is looking for a Trade Marketing Head mainly to develop Go-To-Market (GTM) Strategies for Malaysia and International Markets cluster to drive business growth, including distribution, visibility, new product launches, and promotions.
Key Responsibilities :- Build and drive sales business plan for Malaysia and International Market Cluster.
- Achieve shipment sales (STD), drive distribution, visibility, and manage trade spend expenses within budget for the cluster.
- Develop Go To Market plans to drive sales growth and oversee implementation across all channels.
- Collaborate with internal and distributor sales teams to enhance sell-out (STT) growth, distribution, and visibility goals.
- Coordinate between Marketing and Sales teams to create initiatives such as NPD, range, and pack sizes, implementable in trade, measurable, and aimed at increasing sales in MY, SG, and AU.
- Control and analyze trade spending to maximize ROI.
- Develop mid- to long-term sales strategies focusing on channel prioritization.
- Set up data analytics, track, and review sales analytics across all categories in the cluster.
- Review past in-trade activities and promotions timely and accurately.
- Evaluate trade programs and recommend actions to keep the sales team focused and ensure excellent execution.
- Design trade programs for both MT and GT across cluster markets, including demand creation and new user programs.
- Manage all trade launches, initiatives, and develop trade visuals for all categories.
- Create sales toolkits for key campaigns and NPD launches.
- Lead sales and business development for the F&B channel, developing and executing trade and shopper programs to grow HoReCa business.
- Bachelor's Degree in Marketing and/or Business Administration or equivalent; Master’s degree is an advantage.
- Minimum 10 years of professional Trade Marketing experience.
- Knowledge of Marketing and Trade Marketing in FMCG or food industries.
- Strong business acumen and industry expertise.
- Analytical skills and ability to develop promotional strategies in a fast-paced environment.
- Effective communication, presentation, and influencing skills at all organizational levels.
- Leadership qualities including team motivation, conflict resolution, and customer service skills.
- Continuous learning attitude through daily work, feedback, and training.
- People management skills, including coaching and mentoring.
- Proficiency in English and Malay; Mandarin is an advantage.
KL, Malaysia
Seniority levelExecutive
Employment typeFull-time
Job functionMarketing and Sales
IndustriesStaffing and Recruiting
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