109 Market Research jobs in Malaysia

Key responsibilities of this position include: Support the team in building proposals Create and /or revise questionnaire/interview guide through discussion with the Insight Director Conduct research via interviews, online surveys with medical experts, patients or desk research Summarize data in tables, charts, and graphs or storyboard Review data for errors and inconsistencies and deliverables ensuring data quality and integrity and all quality control procedures are followed Independently discuss analysis design to best answer client questions Collaborate with internal teams and stakeholders to deliver best in class service to our clients Drive time/cost-effectiveness on the project Keep up to date with healthcare and pharmaceutical market trends and contribute to the design and development of MIMS Market Research solutions in alignment with MIMS strategic objectives Qualifications Min Bachelor’s Degree 1 to 3 years of Market research experience in relevant field which required communication and analytical skills (Healthcare, Med devices, Consumer health, FMCG). Previous experience in both qualitative and quantitative will be advantageous Strong communication skills & presentation skills, able to interpret numbers or data through storytelling techniques Good client service skills and ability to communicate and write effectively in English Knowledge of Microsoft Office Basic knowledge in statistics would be an added advantage

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The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

This role is responsible for driving the SEA4 Consumer Insights/Marketing Analytics strategy through design and execution of actionable, consumer-focused analytics. This role will be the in-house expert in producing and presenting trends, advanced analytical and reporting output that is easy to understand with a focus on actions based on business questions. This role will be the partner of brands to provide guidance and advise on how to leverage analytics to blend in their business process addressing their business questions as well as continuously drive adoption by elevating the user experience and coping with the ongoing business needs.

What You Will Achieve

• Market Intelligence:
• Establish a research agenda to unlock white spaces in the competitive landscape
• Drive channel and category discussion utilizing market intelligence data
• Visualize opportunities in the framework of existing product portfolios and service delivery to customers/consumers
• Data processing and management to support usage and communications amongst stakeholders
• Help the business unleash new categories, price segment, benefits and geographical relevant consumer needs that lead into new concepts and product propositions
• Production of analytical output and projects to answer business questions using any tools at your disposal
• Develop reports and data visualizations based on business needs
• Co-ordinate with in-house IT experts as required
• Consumer Insights:
• Support the establishment of Best Proven Practice for ELC consumer research
• Provide valuable inputs to the team on leading edge consumer/shopper research approaches with particular applications/added value to understand the cosmetic consumer/shopper
• Review insights where methodology needs to be fine-tuned to match the particularities of the SEA cosmetic market environment
• Based on consumer data analytics (i.e. customer purchase behavior analysis, portfolio review, pre/post campaign analysis, competitor analysis, media spend), provide strategic insights and recommendations to drive actions for brands to and formulate their marketing and consumer focused strategies and support regional and global analytics projects
• Independently manage analytics related projects. Prepare project specifications for analysis that clearly outline -
• Objective and expected outcome in terms of specific deliverables
• Required inputs:
• Management support
• User commitment
• Data
• Resources
• Technology, etc
• Cost, time and quality implications
• Project management and quality assurance
• Communication plan
• Rollout and post-implementation execution
• Determine the need utilize current agencies, and when to engage with new agencies when required for specific projects.
• Ability to manage agency delivery in terms of timely and accurate outputs.
• Overall Strategic & Analytic Support:
• Strong SEA market understanding at a macro economics level to drive predictive modeling forecast of prestige beauty
• Contribute to the ongoing improvement and adaptation of the Analytics, CRM and Consumer strategy at the affiliate and regional level
• Mentor and educate DCM and brand function team members on how to leverage Consumer Analytics
  

What You Will Need

• Strong ability to derive actionable insights from data to answer business questions
• Ability to make turn complex output into simple output to achieve a business objective
• Ability to leverage and understand interdependencies between multiple sources of data to derive contextual insights based on business needs. Data sources including: CRM, Social, Digital Marketing, Media/Advertising Spend, Competitor/Industry Data, Consumer/Shopper Insigts
• Ability to leverage business and market data analytics and visualization tools to make data easy for stakeholders of all levels to interpret
• Business Intelligence (BI) methods and techniques
• Strong verbal and visual presentation skills and ability to fully leverage Microsoft 365 suite
• Experienced in managing vendors or agencies to identify and validate emerging trends of Skincare, Makeup ad Fragrance, share reports and update
• Experienced in partnering with IT team to ensure the ongoing development of analytics and reporting in a timely manner with focus on output quality
• Support and execute the consumer/shopper insight agenda for region and brand marketing supporting the regional brand teams
  
  

What We Offer

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.
  
  

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We Are a Values-driven Organization. Our Actions Are Rooted In The Lauder Family Values Of Respect For The Individual, Uncompromising Ethics And Integrity, Generosity Of Spirit And Fearless Persistence. Building On These Core Values We Also Abide By The Following Principles

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.
  
  

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online.

Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Personal Care Product Manufacturing

Referrals increase your chances of interviewing at The Estée Lauder Companies Inc. by 2x

Get notified about new Market Intelligence Manager jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia .

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Get AI-powered advice on this job and more exclusive features. The Estée Lauder Companies Inc.

is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

This role is responsible for driving the SEA4 Consumer Insights/Marketing Analytics strategy through design and execution of actionable, consumer-focused analytics. This role will be the in-house expert in producing and presenting trends, advanced analytical and reporting output that is easy to understand with a focus on actions based on business questions. This role will be the partner of brands to provide guidance and advise on how to leverage analytics to blend in their business process addressing their business questions as well as continuously drive adoption by elevating the user experience and coping with the ongoing business needs.

What You Will Achieve

Market Intelligence: Establish a research agenda to unlock white spaces in the competitive landscape Drive channel and category discussion utilizing market intelligence data Visualize opportunities in the framework of existing product portfolios and service delivery to customers/consumers Data processing and management to support usage and communications amongst stakeholders Help the business unleash new categories, price segment, benefits and geographical relevant consumer needs that lead into new concepts and product propositions Production of analytical output and projects to answer business questions using any tools at your disposal Develop reports and data visualizations based on business needs Co-ordinate with in-house IT experts as required Consumer Insights: Support the establishment of Best Proven Practice for ELC consumer research Provide valuable inputs to the team on leading edge consumer/shopper research approaches with particular applications/added value to understand the cosmetic consumer/shopper Review insights where methodology needs to be fine-tuned to match the particularities of the SEA cosmetic market environment Based on consumer data analytics (i.e. customer purchase behavior analysis, portfolio review, pre/post campaign analysis, competitor analysis, media spend), provide strategic insights and recommendations to drive actions for brands to and formulate their marketing and consumer focused strategies and support regional and global analytics projects Independently manage analytics related projects. Prepare project specifications for analysis that clearly outline - Objective and expected outcome in terms of specific deliverables Required inputs: Management support User commitment Data Resources Technology, etc Cost, time and quality implications Project management and quality assurance Communication plan Rollout and post-implementation execution Determine the need utilize current agencies, and when to engage with new agencies when required for specific projects. Ability to manage agency delivery in terms of timely and accurate outputs. Overall Strategic & Analytic Support: Strong SEA market understanding at a macro economics level to drive predictive modeling forecast of prestige beauty Contribute to the ongoing improvement and adaptation of the Analytics, CRM and Consumer strategy at the affiliate and regional level Mentor and educate DCM and brand function team members on how to leverage Consumer Analytics

What You Will Need

Strong ability to derive actionable insights from data to answer business questions Ability to make turn complex output into simple output to achieve a business objective Ability to leverage and understand interdependencies between multiple sources of data to derive contextual insights based on business needs. Data sources including: CRM, Social, Digital Marketing, Media/Advertising Spend, Competitor/Industry Data, Consumer/Shopper Insigts Ability to leverage business and market data analytics and visualization tools to make data easy for stakeholders of all levels to interpret Business Intelligence (BI) methods and techniques Strong verbal and visual presentation skills and ability to fully leverage Microsoft 365 suite Experienced in managing vendors or agencies to identify and validate emerging trends of Skincare, Makeup ad Fragrance, share reports and update Experienced in partnering with IT team to ensure the ongoing development of analytics and reporting in a timely manner with focus on output quality Support and execute the consumer/shopper insight agenda for region and brand marketing supporting the regional brand teams

What We Offer

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge. Career development: we work with you to advance your career through short-term assignments, relocations and new experiences. Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We Are a Values-driven Organization. Our Actions Are Rooted In The Lauder Family Values Of Respect For The Individual, Uncompromising Ethics And Integrity, Generosity Of Spirit And Fearless Persistence. Building On These Core Values We Also Abide By The Following Principles

Unwavering commitment to quality and excellence. Infusing creativity and innovation throughout all aspects of the business. Nurturing and developing world-class talent. Cultivating an inclusive and diverse workplace. Acting responsibly and caring for the communities we serve.

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online. Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Personal Care Product Manufacturing Referrals increase your chances of interviewing at The Estée Lauder Companies Inc. by 2x Get notified about new Market Intelligence Manager jobs in

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia . Federal Territory of Kuala Lumpur, Malaysia 1 month ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 year ago Federal Territory of Kuala Lumpur, Malaysia 2 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Senior Manager - HR Insights & Reporting

Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago Senior Manager - HR Insights & Reporting

Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Malaysia Based Market Research Assistant (Remote – fresh graduates are encouraged to apply) Malaysia Based Market Research Assistant (Remote – fresh graduates are encouraged to apply)

Direct message the job poster from RONIN Research (HK) Limited

Global Digital Research Director & Asia Region Head | Digital Research Expert | Driving Innovative Methodologies at RONIN

RONIN International (part of the Rippleffect Group) is an award-winning independent market research and consultancy company. Offering qualitative, quantitative, and mixed methods market research worldwide, we are proud to be the research partner of many leading global brands. We operate globally, with headquarter in London and local offices in Lancaster, Hamburg, Porto, New York, and Hong Kong.

The RONIN Digital Research department was established in 2019 to enhance research fieldwork through innovative digital methodologies. These digital approaches differ significantly from traditional research methods, allowing us to improve the effectiveness and efficiency on a wide range of projects. Our primary focus is on reaching 'hard to reach' audiences, targeting high-caliber professionals, senior management in large organizations, scientists, specialists from various fields, policymakers, key opinion leaders, and other top-tier influencers.

The Digital Research department is a young and rapidly growing department, with research team based in different locations including UK, EU, US, and Asia.

The Asia based Market Research Assistants will work as part of the fast-growing Asia research team, reporting to management team based in Hong Kong. The Asia based Market Research Assistants will collaborate closely with colleagues in Asia on a daily basis (Indonesia, Philippines, Vietnam, Malaysia and other regions). Occasionally Research Assistant will also be expected to work with colleagues based in UK, EU and US. The Research Assistants are expected to work on both traditional CATI research projects and digital research projects. The Research Assistants need to take the initiative and be creative in terms of identifying the most suitable & effective fieldwork approach tailored to the needs of each study.

Full training will be provided on traditional market research methodologies as well as digital methodologies.

This is an entry-level position, ideal for those looking to start their career in market research. As RONIN expands further into the Asian markets, we are committed to providing clear progression routes for our members who excel in their roles. High achievers will have the opportunity to advance to Full Researcher positions and Senior Researcher positions, which are the next steps for new starters on our progression framework. We encourage all team members to focus on their personal development and strive for growth within the organization.

• Gain a full understanding of the needs and relevant profiles of each research project;
• Identify the most suitable digital approaches for each research project;
• Use different research methods (including but not limited to, CATI, digital research, social media research, and desk research methods) to identify suitable potential respondents for different projects;
• Learn how best to approach potential survey participants, present a clear reason for participation and how to take part.
• Recruit suitable participants for research;
• Conducting outbound calls to research participants to carry out screening calls, telephone interviews and in-depth interviews;
• Gathering insights and conducting the coding;
• Managing on-line focus groups and reporting accurate data;
• Ensure each step of a project happens smoothly throughout its entire life circle;
• Communicate regularly with other departments as well as other members in digital department;
• Maintain full records of work progress on each project;
• Report the progress to Digital Supervisors and Digital managers on assigned projects on the regular basis;
• Ensure efficiency & effectiveness requirements are met on each project;
• Carry out project related admin tasks where necessary;
• Recognize potential barriers at early stage of projects and suggest methodologies & changes to make the projects feasible;
• Maintain the relationship with research participants and maintain SQL database;
• Adhere to RONIN's market research quality procedures;
• Gain a good understanding of the market research process and of confidentiality requirements relating to GDPR and trade organisation best practice, including processes and procedures relating to RONIN’s certification to ISO 20252, ISO 27001 and Cyber Essentials Plus.
• Perform to the expected quality requirements.

Qualifications required:

Hold undergraduate degrees (bachelor's degrees) or postgraduate degrees, ideally good honours degree or equivalent, from a renowned university or institution;

Language Skill requirements

English – fluent level for spoken English; Professional level for written English

Essential skills needed for the role:

• Logical and creative thinking skills;
• Always having an open mind and be keen to explore new solutions and new tools;
• High level of accuracy and strong attention to detail;
• Confidence in communicating with senior respondents including C-level, Directors, KOLs, etc;
• Confidence in communicating with respondents in different countries and from different background;
• Ability to keep work well-organised;
• Ability to work under pressure and to tight deadlines;
• Ability to produce quality work independently;
• Ability to work on multiple projects simultaneously;
• Effective prioritisation of tasks and personal time management;
• Willingness to reply to emails / social media messages outside standard working hours, if necessary, to cope with international respondents’ time zones;
• Good understanding of major social media platforms;
• Confident interpersonal and communication skills
• A native language speaker, with a good understanding of spoken and written English
• Perseverance
• Good organisational and time management skills
• Good computer literacy and attention to detail
• Previous market research experience (this is not essential as full training will be provided – new graduates are welcomed for this role)
• Other language skills in addition to English and Vietnamese (fluent level+)

Location Details: Remote work

• To start with, Research Assistants are expected to work remotely using their own laptops, by connecting to RONIN remote servers.
• Research Assistants are expected to work in an approved home-working environment that can meet the minimum requirements.
• Office based work / Hybrid work may become an option at a later stage.

Working Hours:

We are looking for candidates who are available to work full-time for 40 hours per week.

Seniority: This is an entry-level position with exciting opportunities for career progression. We are committed to supporting our team members in their professional development, and there are clear pathways available for those who excel in their roles.

Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Research, Consulting, and Project Management
• Industries Market Research

Referrals increase your chances of interviewing at RONIN Research (HK) Limited by 2x

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Malaysia Based Market Research Assistant (Remote – fresh graduates are encouraged to apply)

Malaysia Based Market Research Assistant (Remote – fresh graduates are encouraged to apply)

Direct message the job poster from RONIN Research (HK) Limited Global Digital Research Director & Asia Region Head | Digital Research Expert | Driving Innovative Methodologies at RONIN

RONIN International

(part of the Rippleffect Group) is an award-winning independent market research and consultancy company. Offering qualitative, quantitative, and mixed methods market research worldwide, we are proud to be the research partner of many leading global brands. We operate globally, with headquarter in London and local offices in Lancaster, Hamburg, Porto, New York, and Hong Kong. The RONIN Digital Research department was established in 2019 to enhance research fieldwork through innovative digital methodologies. These digital approaches differ significantly from traditional research methods, allowing us to improve the effectiveness and efficiency on a wide range of projects. Our primary focus is on reaching 'hard to reach' audiences, targeting high-caliber professionals, senior management in large organizations, scientists, specialists from various fields, policymakers, key opinion leaders, and other top-tier influencers. The Digital Research department is a young and rapidly growing department, with research team based in different locations including UK, EU, US, and Asia. The Asia based Market Research Assistants will work as part of the fast-growing Asia research team, reporting to management team based in Hong Kong. The Asia based Market Research Assistants will collaborate closely with colleagues in Asia on a daily basis (Indonesia, Philippines, Vietnam, Malaysia and other regions). Occasionally Research Assistant will also be expected to work with colleagues based in UK, EU and US. The Research Assistants are expected to work on both traditional CATI research projects and digital research projects. The Research Assistants need to take the initiative and be creative in terms of identifying the most suitable & effective fieldwork approach tailored to the needs of each study. Full training will be provided on traditional market research methodologies as well as digital methodologies. This is an entry-level position, ideal for those looking to start their career in market research. As RONIN expands further into the Asian markets, we are committed to providing clear progression routes for our members who excel in their roles. High achievers will have the opportunity to advance to Full Researcher positions and Senior Researcher positions, which are the next steps for new starters on our progression framework. We encourage all team members to focus on their personal development and strive for growth within the organization. Gain a full understanding of the needs and relevant profiles of each research project; Identify the most suitable digital approaches for each research project; Use different research methods (including but not limited to, CATI, digital research, social media research, and desk research methods) to identify suitable potential respondents for different projects; Learn how best to approach potential survey participants, present a clear reason for participation and how to take part. Recruit suitable participants for research; Conducting outbound calls to research participants to carry out screening calls, telephone interviews and in-depth interviews; Gathering insights and conducting the coding; Managing on-line focus groups and reporting accurate data; Ensure each step of a project happens smoothly throughout its entire life circle; Communicate regularly with other departments as well as other members in digital department; Maintain full records of work progress on each project; Report the progress to Digital Supervisors and Digital managers on assigned projects on the regular basis; Ensure efficiency & effectiveness requirements are met on each project; Carry out project related admin tasks where necessary; Recognize potential barriers at early stage of projects and suggest methodologies & changes to make the projects feasible; Maintain the relationship with research participants and maintain SQL database; Adhere to RONIN's market research quality procedures; Gain a good understanding of the market research process and of confidentiality requirements relating to GDPR and trade organisation best practice, including processes and procedures relating to RONIN’s certification to ISO 20252, ISO 27001 and Cyber Essentials Plus. Perform to the expected quality requirements. Qualifications required: Hold undergraduate degrees (bachelor's degrees) or postgraduate degrees, ideally good honours degree or equivalent, from a renowned university or institution; Language Skill requirements English – fluent level for spoken English; Professional level for written English Essential skills needed for the role: Logical and creative thinking skills; Always having an open mind and be keen to explore new solutions and new tools; High level of accuracy and strong attention to detail; Confidence in communicating with senior respondents including C-level, Directors, KOLs, etc; Confidence in communicating with respondents in different countries and from different background; Ability to keep work well-organised; Ability to work under pressure and to tight deadlines; Ability to produce quality work independently; Ability to work on multiple projects simultaneously; Effective prioritisation of tasks and personal time management; Willingness to reply to emails / social media messages outside standard working hours, if necessary, to cope with international respondents’ time zones; Good understanding of major social media platforms; Confident interpersonal and communication skills A native language speaker, with a good understanding of spoken and written English Perseverance Good organisational and time management skills Good computer literacy and attention to detail Previous market research experience (this is not essential as full training will be provided – new graduates are welcomed for this role) Other language skills in addition to English and Vietnamese (fluent level+) Location Details:

Remote work To start with, Research Assistants are expected to work remotely using their own laptops, by connecting to RONIN remote servers. Research Assistants are expected to work in an approved home-working environment that can meet the minimum requirements. Office based work / Hybrid work may become an option at a later stage. Working Hours: We are looking for candidates who are available to work full-time for 40 hours per week. Seniority:

This is an entry-level position with exciting opportunities for career progression. We are committed to supporting our team members in their professional development, and there are clear pathways available for those who excel in their roles. Seniority level

Seniority level Entry level Employment type

Employment type Full-time Job function

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At Petron, we are not just in the business of oil, we are also in the business of fueling lives.'

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contributes to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

• Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
• Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
• Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations.
• Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
• Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
• Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
• Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
• Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
• Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge.
• Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects.

Required Competencies & Skills

• Solid knowledge of statistical analysis, customer segmentation and experimental design.
• Proficiency in data visualization and business intelligence tools (e.g, Power BI, Tableau, Looker).
• Strong capability in marketing research , agency and budget management and performance evaluation.
• Proven experience in consumer insight generation across qualitative and quantitative methods.
• Deep understanding of media measurement, campaign KPIs and multichannel attribution.
• Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
• Highly analytical, strategic thinker and passionate about consumer behavior and market trends.

Education & Experience

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field.
• 3- 5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail.
• Prior experience managing complex market research projects and utilising integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

#J-18808-Ljbffr

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

• Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
• Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
• Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations.
• Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
• Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
• Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
• Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
• Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
• Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge.
• Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects.

Required Competencies & Skills

• Solid knowledge of statistical analysis, customer segmentation, and experimental design.
• Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker).
• Strong capability in marketing research, agency and budget management, and performance evaluation.
• Proven experience in consumer insight generation across qualitative and quantitative methods.
• Deep understanding of media measurement, campaign KPIs, and multichannel attribution.
• Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
• Highly analytical, strategic thinker, and passionate about consumer behavior and market trends.

Education & Experience

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
• 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail.
• Prior experience managing complex market research projects and utilizing integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

#J-18808-Ljbffr

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

• Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
• Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
• Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations.
• Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
• Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
• Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
• Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
• Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
• Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge.
• Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects.

Required Competencies & Skills

• Solid knowledge of statistical analysis, customer segmentation, and experimental design.
• Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker).
• Strong capability in marketing research, agency and budget management, and performance evaluation.
• Proven experience in consumer insight generation across qualitative and quantitative methods.
• Deep understanding of media measurement, campaign KPIs, and multichannel attribution.
• Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
• Highly analytical, strategic thinker, and passionate about consumer behavior and market trends.

Education & Experience

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
• 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail.
• Prior experience managing complex market research projects and utilizing integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

#J-18808-Ljbffr