19 Consumer Insights jobs in Malaysia

Consumer Insights & Market Intelligence Manager

Kuala Lumpur, Kuala Lumpur The Estée Lauder Companies Inc.

Posted 15 days ago

Job Viewed

Tap Again To Close

Job Description

Get AI-powered advice on this job and more exclusive features.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

This role is responsible for driving the SEA4 Consumer Insights/Marketing Analytics strategy through design and execution of actionable, consumer-focused analytics. This role will be the in-house expert in producing and presenting trends, advanced analytical and reporting output that is easy to understand with a focus on actions based on business questions. This role will be the partner of brands to provide guidance and advise on how to leverage analytics to blend in their business process addressing their business questions as well as continuously drive adoption by elevating the user experience and coping with the ongoing business needs.

What You Will Achieve

  • Market Intelligence:
  • Establish a research agenda to unlock white spaces in the competitive landscape
  • Drive channel and category discussion utilizing market intelligence data
  • Visualize opportunities in the framework of existing product portfolios and service delivery to customers/consumers
  • Data processing and management to support usage and communications amongst stakeholders
  • Help the business unleash new categories, price segment, benefits and geographical relevant consumer needs that lead into new concepts and product propositions
  • Production of analytical output and projects to answer business questions using any tools at your disposal
  • Develop reports and data visualizations based on business needs
  • Co-ordinate with in-house IT experts as required
  • Consumer Insights:
  • Support the establishment of Best Proven Practice for ELC consumer research
  • Provide valuable inputs to the team on leading edge consumer/shopper research approaches with particular applications/added value to understand the cosmetic consumer/shopper
  • Review insights where methodology needs to be fine-tuned to match the particularities of the SEA cosmetic market environment
  • Based on consumer data analytics (i.e. customer purchase behavior analysis, portfolio review, pre/post campaign analysis, competitor analysis, media spend), provide strategic insights and recommendations to drive actions for brands to and formulate their marketing and consumer focused strategies and support regional and global analytics projects
  • Independently manage analytics related projects. Prepare project specifications for analysis that clearly outline -
  • Objective and expected outcome in terms of specific deliverables
  • Required inputs:
    • Management support
    • User commitment
    • Data
    • Resources
    • Technology, etc
  • Cost, time and quality implications
  • Project management and quality assurance
  • Communication plan
  • Rollout and post-implementation execution
  • Determine the need utilize current agencies, and when to engage with new agencies when required for specific projects.
  • Ability to manage agency delivery in terms of timely and accurate outputs.
  • Overall Strategic & Analytic Support:
  • Strong SEA market understanding at a macro economics level to drive predictive modeling forecast of prestige beauty
  • Contribute to the ongoing improvement and adaptation of the Analytics, CRM and Consumer strategy at the affiliate and regional level
  • Mentor and educate DCM and brand function team members on how to leverage Consumer Analytics
What You Will Need

  • Strong ability to derive actionable insights from data to answer business questions
  • Ability to make turn complex output into simple output to achieve a business objective
  • Ability to leverage and understand interdependencies between multiple sources of data to derive contextual insights based on business needs. Data sources including: CRM, Social, Digital Marketing, Media/Advertising Spend, Competitor/Industry Data, Consumer/Shopper Insigts
  • Ability to leverage business and market data analytics and visualization tools to make data easy for stakeholders of all levels to interpret
  • Business Intelligence (BI) methods and techniques
  • Strong verbal and visual presentation skills and ability to fully leverage Microsoft 365 suite
  • Experienced in managing vendors or agencies to identify and validate emerging trends of Skincare, Makeup ad Fragrance, share reports and update
  • Experienced in partnering with IT team to ensure the ongoing development of analytics and reporting in a timely manner with focus on output quality
  • Support and execute the consumer/shopper insight agenda for region and brand marketing supporting the regional brand teams

What We Offer

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

  • Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
  • Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
  • Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We Are a Values-driven Organization. Our Actions Are Rooted In The Lauder Family Values Of Respect For The Individual, Uncompromising Ethics And Integrity, Generosity Of Spirit And Fearless Persistence. Building On These Core Values We Also Abide By The Following Principles

  • Unwavering commitment to quality and excellence.
  • Infusing creativity and innovation throughout all aspects of the business.
  • Nurturing and developing world-class talent.
  • Cultivating an inclusive and diverse workplace.
  • Acting responsibly and caring for the communities we serve.

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online.

Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Personal Care Product Manufacturing

Referrals increase your chances of interviewing at The Estée Lauder Companies Inc. by 2x

Get notified about new Market Intelligence Manager jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia .

Federal Territory of Kuala Lumpur, Malaysia 1 month ago

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 year ago

Federal Territory of Kuala Lumpur, Malaysia 2 months ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago

Senior Manager - HR Insights & Reporting

Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia 1 month ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago

Senior Manager - HR Insights & Reporting

Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Consumer Insights & Market Intelligence Manager

Kuala Lumpur, Kuala Lumpur The Estée Lauder Companies Inc.

Posted 14 days ago

Job Viewed

Tap Again To Close

Job Description

Get AI-powered advice on this job and more exclusive features. The Estée Lauder Companies Inc.

is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

This role is responsible for driving the SEA4 Consumer Insights/Marketing Analytics strategy through design and execution of actionable, consumer-focused analytics. This role will be the in-house expert in producing and presenting trends, advanced analytical and reporting output that is easy to understand with a focus on actions based on business questions. This role will be the partner of brands to provide guidance and advise on how to leverage analytics to blend in their business process addressing their business questions as well as continuously drive adoption by elevating the user experience and coping with the ongoing business needs.

What You Will Achieve

Market Intelligence: Establish a research agenda to unlock white spaces in the competitive landscape Drive channel and category discussion utilizing market intelligence data Visualize opportunities in the framework of existing product portfolios and service delivery to customers/consumers Data processing and management to support usage and communications amongst stakeholders Help the business unleash new categories, price segment, benefits and geographical relevant consumer needs that lead into new concepts and product propositions Production of analytical output and projects to answer business questions using any tools at your disposal Develop reports and data visualizations based on business needs Co-ordinate with in-house IT experts as required Consumer Insights: Support the establishment of Best Proven Practice for ELC consumer research Provide valuable inputs to the team on leading edge consumer/shopper research approaches with particular applications/added value to understand the cosmetic consumer/shopper Review insights where methodology needs to be fine-tuned to match the particularities of the SEA cosmetic market environment Based on consumer data analytics (i.e. customer purchase behavior analysis, portfolio review, pre/post campaign analysis, competitor analysis, media spend), provide strategic insights and recommendations to drive actions for brands to and formulate their marketing and consumer focused strategies and support regional and global analytics projects Independently manage analytics related projects. Prepare project specifications for analysis that clearly outline - Objective and expected outcome in terms of specific deliverables Required inputs: Management support User commitment Data Resources Technology, etc Cost, time and quality implications Project management and quality assurance Communication plan Rollout and post-implementation execution Determine the need utilize current agencies, and when to engage with new agencies when required for specific projects. Ability to manage agency delivery in terms of timely and accurate outputs. Overall Strategic & Analytic Support: Strong SEA market understanding at a macro economics level to drive predictive modeling forecast of prestige beauty Contribute to the ongoing improvement and adaptation of the Analytics, CRM and Consumer strategy at the affiliate and regional level Mentor and educate DCM and brand function team members on how to leverage Consumer Analytics

What You Will Need

Strong ability to derive actionable insights from data to answer business questions Ability to make turn complex output into simple output to achieve a business objective Ability to leverage and understand interdependencies between multiple sources of data to derive contextual insights based on business needs. Data sources including: CRM, Social, Digital Marketing, Media/Advertising Spend, Competitor/Industry Data, Consumer/Shopper Insigts Ability to leverage business and market data analytics and visualization tools to make data easy for stakeholders of all levels to interpret Business Intelligence (BI) methods and techniques Strong verbal and visual presentation skills and ability to fully leverage Microsoft 365 suite Experienced in managing vendors or agencies to identify and validate emerging trends of Skincare, Makeup ad Fragrance, share reports and update Experienced in partnering with IT team to ensure the ongoing development of analytics and reporting in a timely manner with focus on output quality Support and execute the consumer/shopper insight agenda for region and brand marketing supporting the regional brand teams

What We Offer

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge. Career development: we work with you to advance your career through short-term assignments, relocations and new experiences. Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We Are a Values-driven Organization. Our Actions Are Rooted In The Lauder Family Values Of Respect For The Individual, Uncompromising Ethics And Integrity, Generosity Of Spirit And Fearless Persistence. Building On These Core Values We Also Abide By The Following Principles

Unwavering commitment to quality and excellence. Infusing creativity and innovation throughout all aspects of the business. Nurturing and developing world-class talent. Cultivating an inclusive and diverse workplace. Acting responsibly and caring for the communities we serve.

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online. Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Personal Care Product Manufacturing Referrals increase your chances of interviewing at The Estée Lauder Companies Inc. by 2x Get notified about new Market Intelligence Manager jobs in

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia . Federal Territory of Kuala Lumpur, Malaysia 1 month ago WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 year ago Federal Territory of Kuala Lumpur, Malaysia 2 months ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 1 week ago Senior Manager - HR Insights & Reporting

Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia 1 month ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 4 days ago Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 2 months ago Senior Manager - HR Insights & Reporting

Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia

Posted 6 days ago

Job Viewed

Tap Again To Close

Job Description

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.'

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contributes to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose
The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities
  • Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
  • Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
  • Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations.
  • Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
  • Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
  • Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
  • Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
  • Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
  • Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge.
  • Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects.

Required Competencies & Skills
  • Solid knowledge of statistical analysis, customer segmentation and experimental design.
  • Proficiency in data visualization and business intelligence tools (e.g, Power BI, Tableau, Looker).
  • Strong capability in marketing research , agency and budget management and performance evaluation.
  • Proven experience in consumer insight generation across qualitative and quantitative methods.
  • Deep understanding of media measurement, campaign KPIs and multichannel attribution.
  • Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
  • Highly analytical, strategic thinker and passionate about consumer behavior and market trends.

Education & Experience
  • Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field.
  • 3- 5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail.
  • Prior experience managing complex market research projects and utilising integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia Refining & Marketing Bhd

Posted 16 days ago

Job Viewed

Tap Again To Close

Job Description

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities
  • Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
  • Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
  • Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations.
  • Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
  • Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
  • Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
  • Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
  • Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
  • Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge.
  • Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects.
Required Competencies & Skills
  • Solid knowledge of statistical analysis, customer segmentation, and experimental design.
  • Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker).
  • Strong capability in marketing research, agency and budget management, and performance evaluation.
  • Proven experience in consumer insight generation across qualitative and quantitative methods.
  • Deep understanding of media measurement, campaign KPIs, and multichannel attribution.
  • Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
  • Highly analytical, strategic thinker, and passionate about consumer behavior and market trends.
Education & Experience
  • Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
  • 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail.
  • Prior experience managing complex market research projects and utilizing integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia Refining & Marketing Bhd

Posted 16 days ago

Job Viewed

Tap Again To Close

Job Description

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.

Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses.

We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities
  • Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency.
  • Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints.
  • Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations.
  • Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders.
  • Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives.
  • Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required.
  • Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding.
  • Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation.
  • Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge.
  • Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects.
Required Competencies & Skills
  • Solid knowledge of statistical analysis, customer segmentation, and experimental design.
  • Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker).
  • Strong capability in marketing research, agency and budget management, and performance evaluation.
  • Proven experience in consumer insight generation across qualitative and quantitative methods.
  • Deep understanding of media measurement, campaign KPIs, and multichannel attribution.
  • Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives.
  • Highly analytical, strategic thinker, and passionate about consumer behavior and market trends.
Education & Experience
  • Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.
  • 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail.
  • Prior experience managing complex market research projects and utilizing integrated data platforms.

Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position.

Please note that due to the volume of applications, only shortlisted candidates will be contacted.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Internet Publishing

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia

Posted 6 days ago

Job Viewed

Tap Again To Close

Job Description

At Petron, we are not just in the business of oil, we are also in the business of fueling lives.' Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contributes to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!

Job Purpose The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels and offering actionable recommendations to enhance marketing strategy, customer experience and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions.

Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market and consumers, including brand health assessments, customer segmentation and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies and automation prospects.

Required Competencies & Skills

Solid knowledge of

statistical analysis, customer segmentation

and

experimental design. Proficiency in

data visualization and business intelligence tools

(e.g, Power BI, Tableau, Looker). Strong capability in

marketing research , agency and budget management and performance evaluation. Proven experience in

consumer insight generation

across qualitative and quantitative methods. Deep understanding of

media measurement, campaign KPIs

and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker and passionate about consumer behavior and market trends.

Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics or a related field. 3- 5 years of experience in data analytics, brand insights and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilising integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia Refining & Marketing Bhd

Posted 16 days ago

Job Viewed

Tap Again To Close

Job Description

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills

Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level

Executive Employment type

Full-time Job function

Marketing and Sales Industries

Internet Publishing

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.
Be The First To Know

About the latest Consumer insights Jobs in Malaysia !

Brand Advisor - Data Analytics & Consumer Insights

Kuala Lumpur, Kuala Lumpur Petron Malaysia Refining & Marketing Bhd

Posted 16 days ago

Job Viewed

Tap Again To Close

Job Description

Brand Advisor (Data Analytics & Consumer Insights)

At Petron, we are not just in the business of oil, we are also in the business of fueling lives. Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation, which is the leading oil company in the Philippines. Our integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs and contribute to a more progressive nation. We are dedicated and passionate about our vision - to be the leading provider of total customer solutions in the oil sector and its allied businesses. We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed! Job Purpose

The Brand Advisor - Data Analytics & Consumer Insights position oversees the brand intelligence function powered by data. This involves creating the analytics roadmap, coordinating integrated insights across various channels, and offering actionable recommendations to enhance marketing strategy, customer experience, and campaign optimization. The role acts as a strategic engine for the Marketing and CX teams, converting intricate data into valuable, future-focused decisions. Key Responsibilities

Guide and advance the organization-wide data analytics roadmap, pinpointing system and process improvements to enhance insight delivery and operational efficiency. Conduct funnel conversion and behavioral analysis to identify friction points and potential enhancements across digital and offline touchpoints. Combine internal and external data sources to derive insights about the brand, market, and consumers, including brand health assessments, customer segmentation, and performance evaluations. Create and manage dashboards and reporting tools that illustrate key findings and trends for senior management and cross-functional stakeholders. Evaluate campaign performance alongside media outcomes and customer behavior to gauge ROI and guide future initiatives. Perform in-depth ad-hoc analyses to address strategic business inquiries and provide quick insights as required. Oversee the annual market research plan, ensuring efficient budget use to promote brand growth and enhance customer understanding. Facilitate insight-driven discussions with both internal stakeholders and external partners to support customer experience initiatives and brand innovation. Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research to maintain the team's competitive edge. Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects. Required Competencies & Skills

Solid knowledge of statistical analysis, customer segmentation, and experimental design. Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker). Strong capability in marketing research, agency and budget management, and performance evaluation. Proven experience in consumer insight generation across qualitative and quantitative methods. Deep understanding of media measurement, campaign KPIs, and multichannel attribution. Excellent stakeholder management and communication skills with the ability to translate data into clear business narratives. Highly analytical, strategic thinker, and passionate about consumer behavior and market trends. Education & Experience

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field. 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail. Prior experience managing complex market research projects and utilizing integrated data platforms. Thank you for your application! We’re thrilled that you’d like to join Petron, and we appreciate your interest in the position. Please note that due to the volume of applications, only shortlisted candidates will be contacted. Seniority level

Executive Employment type

Full-time Job function

Marketing and Sales Industries

Internet Publishing

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Manager Data Analysis

Infineon Technologies

Posted 14 days ago

Job Viewed

Tap Again To Close

Job Description

Work closely with auditors to identify issues and use data to propose solutions for effective audit solutions

Job Description

In your new role you will:

  • Merge, manage, interrogate and extract data to supply tailored reports to colleagues, customers or the wider organization if requested.
  • Maintain clear and coherent communication, both verbal and written, to understand data needs and report results.
  • Use all available tools and statistical techniques to produce solutions to problems.
  • Perform regular horizon scan to stay up to date with latest and emerging technologies, techniques and methods.
  • Look for opportunities to use insights/datasets/code/models across other functions in the whole organization to improve existing audit solutions.
  • Identify valuable data sources and automate collection processes if possible.

Your Profile

You are best equipped for this task if you have:

  • Bachelor’s Degree in Computer Science, Statistics, Applied Math or related field (e.g. Business Administration with a focus on IT).
  • Extensive background in data mining and statistical analysis.
  • More than 5 years’ practical experience with database programming and data analytics .
  • Knowledge of advanced statistical techniques and concepts (regression, properties of distributions, statistical tests and proper usage, etc.) and experience with applications.
  • Good scripting and programming skills (SQL, ACL or Python)
  • Comprehensive knowledge of risk assessment, audit methodology, and audit execution.

#WeAreIn for driving decarbonization and digitalization.

As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.

Are you in?

We are on a journey to create the best Infineon for everyone.

This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills.

Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Other
  • Industries Semiconductor Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Computer Hardware Manufacturing

Referrals increase your chances of interviewing at Infineon Technologies by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Analyst, Data Analysis

Kuala Lumpur, Kuala Lumpur Standard Chartered

Posted 27 days ago

Job Viewed

Tap Again To Close

Job Description

Job Summary

Our Data Analysts use data to build the best customer experiences and love helping to make better business decisions, by using diverse sets of data. We’re looking for brilliant minds who find meaning in structured and unstructured data, with business domain expertise to translate commercial goals into data-based deliverables to solve the world’s most complex challenges.

About our Digital Channels & Data Analytics (DCDA) team
They support our corporate clients, by creating a more equitable, sustainable, and prosperous future for clients and global communities through technology, data and digital. They’re responsible for being an expert in digital products and services and partner with our sales and coverage teams.

About Corporate & Investment Banking (CIB)
For more than 170 years we’ve support clients with their transaction banking, financial markets, corporate finance and borrowing needs and provide solutions to nearly 20,000 clients in the world’s fastest-growing economies and most active trade corridors.

Key Responsibilities

Data analysis and visualisation including:
• Support the development and execution of our data analytics strategy and roadmap.
• Develop and deploy analytical models to produce analytical solutions and provide insights that support business decisions, including coalition data viewer and expand data viewer.
• Translate business challenges into statistical problems and data analysis.
• Use data analysis techniques including trend analysis, regression analysis and the Monte Carlo simulation.
• Use analytical tools including Azure, Python and SQL to analyse datasets to gain key actionable insights to resolve business problems.
• Present key findings, insights and business recommendations to stakeholders using data storyboarding and visualisation techniques.
• Promote analytics-driven decision-making processes across our business to drive awareness of data led decision making and business opportunities.
• Build and automate data visualisation dashboards using tools such as Tableau and Power BI to enable stakeholder self-service.
• Partner with stakeholders to identify and optimise analytical tools including Dataiku, Python and Azure.

Skills and Experience
• Statistical analysis.
• Agile project management.
• Big data management and analytics.
• Experience in Python
• SQL Query
• Experience in Dataiku preferred
• Power BI
• Client experience, behaviours and preferences.
• Microstrategy
• Data governance and management.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.
 

Nearby Locations

Other Jobs Near Me

Industry

  1. request_quote Accounting
  2. work Administrative
  3. eco Agriculture Forestry
  4. smart_toy AI & Emerging Technologies
  5. school Apprenticeships & Trainee
  6. apartment Architecture
  7. palette Arts & Entertainment
  8. directions_car Automotive
  9. flight_takeoff Aviation
  10. account_balance Banking & Finance
  11. local_florist Beauty & Wellness
  12. restaurant Catering
  13. volunteer_activism Charity & Voluntary
  14. science Chemical Engineering
  15. child_friendly Childcare
  16. foundation Civil Engineering
  17. clean_hands Cleaning & Sanitation
  18. diversity_3 Community & Social Care
  19. construction Construction
  20. brush Creative & Digital
  21. currency_bitcoin Crypto & Blockchain
  22. support_agent Customer Service & Helpdesk
  23. medical_services Dental
  24. medical_services Driving & Transport
  25. medical_services E Commerce & Social Media
  26. school Education & Teaching
  27. electrical_services Electrical Engineering
  28. bolt Energy
  29. local_mall Fmcg
  30. gavel Government & Non Profit
  31. emoji_events Graduate
  32. health_and_safety Healthcare
  33. beach_access Hospitality & Tourism
  34. groups Human Resources
  35. precision_manufacturing Industrial Engineering
  36. security Information Security
  37. handyman Installation & Maintenance
  38. policy Insurance
  39. code IT & Software
  40. gavel Legal
  41. sports_soccer Leisure & Sports
  42. inventory_2 Logistics & Warehousing
  43. supervisor_account Management
  44. supervisor_account Management Consultancy
  45. supervisor_account Manufacturing & Production
  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
View All Consumer Insights Jobs