397 Campaign Performance jobs in Malaysia

Digital Marketing & Campaign Sr. Executive

Digital Marketing & Campaign Sr. Executive

1 week ago Be among the first 25 applicants We are seeking a results-driven Digital Marketing & Campaign handler candidate to join our dynamic team. In this role, you will plan, execute, and optimise multi-channel digital campaigns, working closely with internal stakeholders to drive acquisition, engagement, and retention. You thrive at the intersection of data analysis, creative strategy, and flawless execution, and you are excited to test new ad formats and channels to meet—and exceed—performance targets. Key Responsibilities Campaign Planning & Execution: Set strategies, launch, and optimise digital campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok. Coordinate end-to-end implementation, including GA4 configuration, UTM tagging, and cross-platform tracking. Performance Monitoring & Reporting: Track campaign KPIs using Google Analytics, Looker Studio, and Supermetrics. Generate weekly and monthly performance reports, drawing actionable insights to guide budget allocation and creative adjustments. CRM & User Journeys: Develop and manage CRM strategies (email marketing, drip sequences, push notifications) to drive user acquisition, activation, and retention. Map out user journeys and optimize lifecycle communications based on segmentation and data behaviour. Cross-Functional Collaboration: Partner with creative, branding, content, and technology teams to ensure messaging consistency and seamless user experiences. Liaise with brand PICs to explore new advertising channels, test innovative ad formats (e.g., Reels, carousels, short-form video), and support A/B testing. Stay up to date on industry best practices, emerging ad platforms, and algorithm changes. Recommend and implement process improvements to streamline campaign workflows and reporting. Qualifications Experience: Minimum 3 years in digital marketing, performance marketing, or campaign management. Analytical Skills: Proficient in Excel, Google Analytics (GA4), Looker Studio, and Supermetrics for data analysis and visualisation. Advertising Platforms: Hands-on experience with Google Ads, Meta Business Suite (Ads Manager), and TikTok Ads Manager. Familiarity with basic SEO tools (e.g., Google Search Console, SEMrush, or similar). CRM Tools: Practical experience using one or more CRM/email platforms (e.g., HubSpot, Mailchimp, Klaviyo). Strong verbal and written communication skills. Able to work cross-functionally and present insights clearly to stakeholders. Preferred (Bonus) Skills: Basic knowledge of project management tools such as slack, Jira, and etc. Working familiarity with design tools (Canva, Figma) or basic video editing (e.g., Adobe Premiere Pro, iMovie).

Why Join Us Impact & Growth: Be part of a collaborative environment where your ideas are valued and can directly influence business outcomes. Learning Opportunities: Gain exposure to full-funnel marketing—from creative strategy to advanced analytics—and work with a supportive, forward-thinking team. Career Advancement: There is ample room for professional growth, including potential leadership roles as we scale. Company Culture: We foster a culture of experimentation, data-driven decision-making, and continuous improvement. Seniority level

Seniority level Not Applicable Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Caspian Digital Solutions by 2x Sign in to set job alerts for “Campaign Executive” roles.

Executive Assistant with Marketing Experience

Manila, National Capital Region, Philippines $1,100.00-$1,500.00 4 weeks ago Digital Campaign Performance Manager (PH)

Manila, National Capital Region, Philippines 1 week ago Senior Operations Executive (healthcare market research)

Manila, National Capital Region, Philippines 2 months ago Marketing Director - Permanent Work From Home

Permanent Work From Home - Marketing Director

Pateros, National Capital Region, Philippines 1 month ago Mandaluyong, National Capital Region, Philippines 4 months ago Appointment Setter (GH - 04232025 - PTAS)

Manila, National Capital Region, Philippines 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions, and Key Account Managers
• Use agile testing (A / B, multivariate) to step change toward improved results over time
• Ensure meaningful Performance Marketing insights and reporting
• Able to provide troubleshooting support for external parties for campaign optimization on Google and Facebook
• Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns
• Routinely analyze, review and report campaign performance
• Identify opportunity areas for growth and improvement
• Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives

Job Requirements

- Bachelor's degree is required
- 3 - 5 years experience managing online campaigns and performance marketing
(shopping preferable)
- Experience with Facebook and Google ad buys and execution
- Expert fluency with customer acquisition methodologies including optimising cost
per acquisition, retention and lifetime value metrics
- Analytical - high competency with Google analytics, Excel (and the rest of MS Office)
and a good head for numbers and working with large data sets
- Self-starter who can hit the ground running and a passion for achieving great things
- Demonstrable interest in e-commerce marketing and the knowledge of other online
marketing channels and their interactions with each other
- Understanding of commercial indicators, market conditions and competitors
- Ability to deliver work on time and thrive in a dynamic environment
- Hands-on approach with very strong attention to detail

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Company Overview

We are partnering with pioneers in the gaming industry, specializing in game development, game publishing, and gaming-related marketing.

Job Description:

• Support the creation and implementation of marketing campaigns for our gaming titles, focusing on increasing community engagement and raising brand awareness.
• Coordinate campaign logistics, ensuring timely execution and alignment with marketing objectives.
• Play a crucial role in managing our online communities, especially on platforms like Facebook, Twitter, and Discord.
• Engage with the community by responding to comments, organizing events, and fostering a positive environment for gamers.
• Assist in producing compelling marketing materials and content, specifically designed for our target gaming audience.
• Develop a range of content, including social media posts, blog articles, and promotional videos, to captivate and grow our audience.
• Contribute to the swift development and deployment of marketing strategies, adapting to the fast-paced and evolving startup culture.
• Participate in brainstorming sessions and propose innovative marketing solutions.

Requirements to Succeed:

• Degree in a related field is preferred but not mandatory.
• Experience with Google Ads is a plus.
• Knowledge about web3 or the gaming industry is helpful.
• Excellent command of English and Mandarin.
• Skills in design software like Canva, Photoshop, and Illustrator.

To Apply:

If you are interested in this role, click ‘apply now’ to submit your resume to Due to overwhelming responses, we will only be able to contact shortlisted candidates.

Job Ref: 20240812/184

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Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

#J-18808-Ljbffr

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.).

Manage end-to-end digital marketing campaigns from planning and development to execution and reporting.

Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility.

Social Media Marketing:

Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals.

Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive.

Analyze social media performance metrics and optimize content to improve engagement and conversions.

Search Engine Optimization (SEO) & Content Marketing:

Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website.

Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices.

Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives.

Pay-Per-Click (PPC) Advertising:

Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads.

Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI.

Prepare and present regular reports on PPC performance, offering recommendations for improvements.

Email Marketing:

Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.

Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication.

Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates.

Analytics & Reporting:

Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic.

Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness.

Provide actionable insights and recommendations to improve future digital marketing initiatives.

Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets.

Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences.

Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

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Job Responsibility

Job Responsibilities

Advertising Campaign Launch and Optimization

• Lead high-impact advertising campaigns on platforms like Meta/Google/LinkedIn, continuously iterating to improve conversion rates.
  
  

Professional-Grade A/B Testing

• Systematically test creatives, audiences, placements, and landing pages, quickly eliminating ineffective approaches.
  
  

Real-Time Monitoring and Adjustment

• Track data fluctuations daily, intervening immediately for issues such as budget overruns or declining click-through rates.
  
  

Data Reporting and Strategic Recommendations

• Submit monthly performance reports, extract key insights, and develop actionable growth plans.
  
  

Cross-Functional Collaboration

• Work closely with designers and account managers to quickly resolve tracking anomalies or budget control issues.
  
  

Job Requirements

Job Requirements

• Language Requirements: Mandarin, English and Bahasa Malaysia
• Candidates must possess at least Diploma
• Fresh graduates are welcomed to apply
  
  

Practical Experience

• Minimum 1 year of experience in managing paid advertising on Meta/Google Ads (conversion case studies required)
  
  

Data-Driven Mindset

• Proficient in using data dashboards and spreadsheet tools, with the ability to deeply analyze performance metrics
  
  

Testing Expertise

• Ability to continuously optimize audience profiles, ad creatives, and ad copy iterations
  
  

Rapid Responsiveness

• Ability to quickly identify underperforming ads and propose improvement plans
  
  

Bonus Points

• Experience with LinkedIn/TikTok Ads, or possessing professional-level client report writing skills
  
  

Job Benefits

Job Advantages

• Challenging Projects: Lead omnichannel digital marketing campaigns for diverse clients, using cutting-edge tools to solve complex problems.
• Generous Compensation: Base salary + performance bonus, ensuring both income and growth potential.
• Achievement Witnessed: Directly contribute to client business growth and witness the real-world value of marketing strategies.
• Skill Enhancement: Provide professional training resources to continuously strengthen business analysis and client management skills.
• Team Culture: Open and collaborative work environment that values innovative ideas and collective success.

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1. Plan & Execute Digital Campaigns
- Develop and implement online marketing campaigns aligned with company goals. br>- Manage paid advertising on platforms such as Facebook Ads, Instagram Ads, Google Ads, Shopee Ads, Lazada Ads and TikTok Ads.
2. Social Media Management
- Create, schedule, and manage engaging content across social media platforms (Facebook, Instagram, TikTok, Shopee, Lazada, YouTube).
- Monitor audience engagement and respond to messages/comments professionally and promptly.
- Build and grow online community presence.
3. Digital Content Creation
- Design marketing materials such as banners, posters, reels, and short videos using tools like Canva, CapCut, or Adobe Suite.
- Collaborate with the design and sales team to ensure consistent branding and messaging.
4. Performance Monitoring & Reporting
- Analyze campaign performance using analytics tools (Meta Business Suite, Google Analytics, Shopee Analytics, Lazada Analytics, TikTok Analytics).
- Provide monthly reports on engagement, conversion rates, ad spend, and campaign ROI.
- Make data-driven recommendations to optimize future campaigns.
5. Website & E-Commerce Management (if applicable)
- Update and manage website content, product listings, promotions, and landing pages.
- Support management of online selling platforms such as Shopee, TikTok Shop, Shopee, Lazada or the company’s own e-commerce site. < r>6. Trend Monitoring & Innovation
- Stay up-to-date with current digital trends, social media algorithms, consumer behavior, and new tools/technologies.
- Experiment with new content formats and strategies to keep the brand relevant and competitive.

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.). Manage end-to-end digital marketing campaigns from planning and development to execution and reporting. Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility. Social Media Marketing: Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals. Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive. Analyze social media performance metrics and optimize content to improve engagement and conversions. Search Engine Optimization (SEO) & Content Marketing: Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website. Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices. Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives. Pay-Per-Click (PPC) Advertising: Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads. Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI. Prepare and present regular reports on PPC performance, offering recommendations for improvements. Email Marketing: Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns. Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication. Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates. Analytics & Reporting: Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic. Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness. Provide actionable insights and recommendations to improve future digital marketing initiatives. Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets. Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences. Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

#J-18808-Ljbffr

Assist in the creation and execution of digital marketing strategies across multiple channels (social media, email, SEO, PPC, content marketing, etc.). Manage end-to-end digital marketing campaigns from planning and development to execution and reporting. Optimize marketing campaigns to achieve business objectives, such as increasing website traffic, improving lead generation, and enhancing brand visibility. Social Media Marketing: Develop and implement social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Create engaging content (posts, videos, infographics, etc.) tailored to the company’s audience and marketing goals. Monitor social media trends and competitor activity to ensure the brand remains relevant and competitive. Analyze social media performance metrics and optimize content to improve engagement and conversions. Search Engine Optimization (SEO) & Content Marketing: Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic to the company’s website. Conduct keyword research and develop optimized content (blogs, landing pages, product descriptions) to align with SEO best practices. Collaborate with content creators to produce high-quality, relevant content that resonates with the target audience and supports SEO objectives. Pay-Per-Click (PPC) Advertising: Assist in the management of PPC campaigns, including Google Ads and Bing Ads, to drive targeted traffic and generate leads. Monitor, analyze, and optimize PPC campaigns to improve click-through rates (CTR), conversion rates, and ROI. Prepare and present regular reports on PPC performance, offering recommendations for improvements. Email Marketing: Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns. Segment email lists based on customer behavior and demographics to ensure targeted and personalized communication. Track email campaign performance and optimize subject lines, copy, and design for higher open rates and click-through rates. Analytics & Reporting: Use digital marketing tools like Google Analytics, Google Ads, and social media analytics to track campaign performance and website traffic. Analyze key metrics, including traffic, engagement, conversion rates, and ROI, to assess campaign effectiveness. Provide actionable insights and recommendations to improve future digital marketing initiatives. Collaborate with the creative, design, and content teams to produce visually compelling and effective marketing assets. Work closely with the sales team to ensure marketing campaigns align with sales objectives and target audiences. Stay up to date with the latest digital marketing trends, tools, and best practices to continually improve marketing strategies.

#J-18808-Ljbffr